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Global Citizen Festival IMPACT REPORT 2016 Table of Contents Introduction

01 02 Who We Are 03 Our Impact to Date 04 2016 Campaigns

2016 Week

05 06 The World on Stage 07 Youth Advocates Symposium 08 The Global Citizen Festival 2016

Festival Impact and Engagement

09 10 Festival Advocacy Impact 11 Action Journeys 12 Launch of Global Citizen App 13 Case Study 14 Media Impressions 15 Marketing 16 Livestream & Broadcast 17 Social Media

Our Advocates & Partners

18 19 Our Advocates 23 Our Partners 24 Partner Activations 27 NGO Partners 28 Thank you! 01 INTRODUCTION Who We Are 02 Global Citizen is a social action platform for the global generation that wants to solve the world’s biggest challenges by learning about issues, taking action, and joining the growing movement for social change.

We are the first truly global generation, connected by OUR MISSION technology , To build the largest possible movement information, and of Global Citizens taking action to solve shared values. the world’s biggest challenges.

OUR VISION A world free from extreme poverty by 2030 because of the collective actions of Global Citizens across the world. Our Impact to Date 03

88 millionmillion 1010 millionmillion GLOBAL CITIZENS ACTIONS TAKEN REGISTERED

USDUSD 3030 billionbillion 700700 millionmillion COMMITMENTS MADE LIVES SET TO BE AFFECTED

EDUCATION 58 million children are out of school, failing to learn skills that can help them earn more and lift themselves out of poverty. GIRLS & WOMEN Achieving equality for girls and women is the FOOD & HUNGER best way to combat extreme poverty and 1 in every 9 people worldwide has insufficient ensure healthier, better educated and food for an active and healthy life. economically sustainable communities.

HEALTH ENVIRONMENT Inability to access life-saving vaccines and Sustainable development requires protecting reliable healthcare services makes it difficult the air, water, and land. Pollutants killed an to grow up strong and healthy. estimated 9 million people in 2012, most of whom are living in poverty. WATER & SANITATION Without safe water and proper sanitation, FINANCE & INNOVATION people living in poverty get sick and die from It will cost at least USD 190 billion per year completely preventable diseases. to fund the programs needed to end extreme poverty. We need to identify new ways to secure this money and provide incentives to make it happen. 2016 Campaigns 04

EDUCATION WATER & SANITATION

Secure new funding for Hold the World Bank, Sweden, education in humanitarian Norway and the Netherlands emergencies from governments and business. accountable for past commitments through Global Citizen platforms to improve water and Secure financial and policy commitments to ensure all girls can access 12 years of free sanitation for more than 300 million people. quality education. Advocate to the High Level Panel on Water to prioritize and fund fecal sludge management.

FOOD & HUNGER GIRLS & WOMEN

Secure passage of the Global Secure commitments from Food Security Act in the USA multi-national corporations to increase access and affordability of food to significantly increase purchases from women in the world’s poorest countries. owned businesses. Campaign to have the G7 deliver on its promise Ensure progress in getting laws and policies to lift 500 million people out of hunger and repealed that discriminate against women malnutrition by 2030. through our #LevelTheLaw campaign. Secure new financial and political commitments from donor and high-burden governments to invest in nutrition so that children can survive and thrive.

HEALTH CITIZENSHIP

Campaign to ensure the Call for citizens to hold their Global Polio Eradication leaders to account for achieving Initiative (GPEI) is fully funded to achieve the the Global Goals through supporting the global eradication of polio by 2019. People’s Report Card. Support the replenishment of the Global Fund Campaign for transparency and Global to Fight HIV/AIDS, Tuberculosis and Malaria to Citizenship in the elections for the new UN save 8 million more lives by 2019. Secretary-General. Call on members of the African Union to set higher targets for childhood vaccines. 05 2016 GLOBAL CITIZEN FESTIVAL WEEK The World on Stage 06

Tom Morello, Warren Haynes, Regina Spektor, Paul Simon, and many more took to ‘The World On Stage’ prior to the 2016 Global Citizen Festival.

The inaugural event took place at NYU’s Skirball Center for the Performing Arts on Thursday, September 22nd. The event brought together activists, campaigners, Global Citizens, partners, and friends to hear about the issues and stories behind our work and witness commitments from governments and businesses that will improve the lives of the world’s poor. And of course, enjoy some incredible live music! Paul Simon presented the first-ever George Harrison Global Citizen Award to the late Beatle posthumously. Harrison’s deep commitment to promoting world peace and ending poverty reflects the goals of Global Citizen.

“It’s an honor to be a part of the historic World on Stage event. Music has been, and will continue to be, an important component of the struggle for a more peaceful, just and humane planet.” — Tom Morello, Prophets of Rage guitarist Youth Advocates Symposium 07

On September 22, 2016, Global Citizen hosted the first-ever Youth Advocates Symposium in collaboration with Microsoft at the Microsoft Technology Center in Times Square.

Young people are doing crucial, trailblazing work around the world and Global Citizen wants to support exceptional youth advocates who are catalyzing progress around the Global Goals for Sustainable Development.

Global Citizen seeks to pioneer a long-term program that creates a global network of Global Citizen Youth Advocates, and provides them with the opportunities, mentorship and resources to help build each campaigners’ expertise and know-how to grassroots organize, create and share communications content, shift the media debate and pressure decision- makers to take action.

“My experience at the symposium was outstanding, thought provoking and reflective. It has enabled me to advance my grassroots advocacy skills, refine my purpose, leverage my strengths and master the art of influencing people.” — Mercyline Masanya, Kenya The Global Citizen Festival 2016 08

On Saturday, September 24th, the 2016 Global Citizen Festival was held on the Great Lawn of New York’s . The Festival saw world and business leaders come together to commit to the Global Goals for Sustainable Development.

These commitments are set to reach 199 MILLION people by 2030, and will be used by Global Citizens to hold government and businesses accountable to deliver on their promises in the years to come. 09 FESTIVAL IMPACT & ENGAGEMENT Festival Advocacy Impact 10

1.31.3 MILLIONMILLION ACTIONSACTIONS and campaigning by Global Citizen leads to 4444 COMMITMENTSCOMMITMENTS ANDAND ANNOUNCEMENTSANNOUNCEMENTS worth USDUSD 1.91.9 BILLIONBILLION that will reach 199199 MILLIONMILLION PEOPLEPEOPLE.

EDUCATION HEALTH

Education Cannot Wait Luxembourg In response to over Prime Minister Xavier Bettel 180,000 actions by Global announced at least EUR 2 million for the Citizens to get children in emergencies Global Polio Eradication Initiative (GPEI) back into school, over USD 30 million was between 2016 and 2019, set to affect the committed by Canada, Denmark and France lives of more than 3 million people. to the Education Cannot Wait Fund. Australia additionally committed to AUS 10 million to empower girls and women in the Indo-Pacific region through education.

WATER & SANITATION GIRLS & WOMEN

The Netherlands Women’s Economic Dutch Foreign Minister Bert Empowerment Koenders announced USD UPS, Walmart and Johnson 100 million per year for three years after & Johnson each committed to purchase Global Citizens took 60,000 actions calling USD 100 million from women owned for the Dutch to deliver on their 2015 promise businesses over the next three years. This to improve sanitation for 50 million people, total USD 300 million commitment is set and water for 30 million people by 2030. to affect 240,000 lives by 2019, follows 30,000 actions by Global Citizens.

To see all commitments & announcements go to globalcitizen.org/impact Action Journeys 11

Global Citizens were given the opportunity to participate in 5 Action Journeys...

Launched this summer in order to earn tickets to the Global Citizen Festival. These campaigns consisted of a number of actions ranging from making calls to foreign embassies sending tweets to world leaders and influential corporations, signing petitions, and submitting their own user generated content, all in order to champion the challenges and issues Global Citizen advocates on behalf of.

Girls & Women, July 12 – 25

Education, July 26 – Aug 8

Food & Hunger, Aug 9 – 22

Water & Sanitation, Aug 23 – Sept 5

Health, Sept 6 – Sept 15 Launch of Global Citizen App 12

GLOBAL CITIZEN APP Available on Android, iPhone & iOS Sept. 7, 2016

100100,,000000 INSTALLATIONS 77,,000000 ACTIONS TAKEN DAY-OF FESTIVAL Case Study 13

EDUCATION CANNOT WAIT

With so many children out of school in areas of crisis, The Education Cannot Wait fund, for education in emergencies, was launched in Istanbul May of 2016 with around USD 90 MILLION COMMITTED by the USA, UK, EU Commission, the Netherlands and Dubai Cares. While the establishment of the fund was a huge success, it was also only a first step.

In February, Global Citizen In May, a first commitment ofUSD 90 supported Global Citizen’s launched the #BooksBuildLives MILLION was pledged in Istanbul by campaign efforts by sending letters campaign to support funding the USA, UK, EU Commission, the directly to French President François education in emergencies. Netherlands and Dubai Cares to the Hollande and Canadian Prime Education Cannot Wait fund. Minister urging them to commit funding to the Education Cannot Wait Fund.

French President tweets back With no news from France, Canada and Denmark pledged at Rihanna acknowledging Rihanna followed-up with French to commit USD 15.3 MILLION and her message. President François Hollande by USD 11.2 MILLION to the fund to tweeting him directly. be announced at the Festival a few days later.

At the 2016 Global Citizen A month following the Global Festival in New York, Canada and Citizen Festival, France Denmark's commitments are announced commits an additional set to affect the lives of nearly USD 2 MILLION 170,000 CHILDREN AND YOUTH to the fund. in emergencies. Media Impressions 14

4.74.7 billionbillion TOTAL IMPRESSIONS 11,,100100 1.21.2 billionbillion 780780 millionmillion TOTAL TOTAL FESTIVAL TOTAL LAUNCH DAY PLACEMENTS WEEKEND IMPRESSIONS IMPRESSIONS

ONLINE BROADCAST PRINT Placements: 1.1K Placements: 51 Placements: 15 Impressions: 4.5B Impressions: 145M Impressions: 17M Marketing 15

USDUSD 3.683.68 millionmillion VALUE OF EARNED DISPLAY MEDIA Livestream & Broadcast 16

On Saturday, September 24th, millions watched the live show on MSNBC & YouTube.

OVER 5 million VIEWERS WATCHED THE 6 HOUR SHOW ON

SubscribersSubscribers toto thethe GlobalGlobal CitizenCitizen YouTubeYouTube channelchannel grewgrew byby 25%25%

GLOBAL CITIZEN FESTIVAL GLOBAL CITIZEN FESTIVAL LIVE STREAM—SEPT. 24, 2016 VIDEO ON DEMAND 800K800K TOTAL VIEWS 2.62.6 millionmillion FESTIVAL CONTENT VIEWS 1212 minsmins AVERAGE VIEW DURATION 2.252.25 minsmins AVERAGE VIEW DURATION 6.86.8 millionmillion 19.619.6 millionmillion LIVE MINUTES WATCHED TOTAL VIEWS THROUGHOUT via YouTube, Apple TV, Amazon FESTIVAL CAMPAIGN Fire & Roku in 225 Countries (Jul-Sept 2016) Social Media 17

“Global Citizen” and all associated terms received 2.12.1 BILLIONBILLION IMPRESSIONSIMPRESSIONS ANDAND 172.1K172.1K MENTIONSMENTIONS across social media from September 22nd–27th.

Top social users engaging with our message during this period include YouTube, , Time, The Economist, World Bank, WHO, The New Yorker, Google, NBC, Pitchfork, Entertainment Weekly, UNESCO, Unicef, and many others. After the , the top country engaging with our message was , followed by Brazil. 18 OUR ADVOCATES & PARTNERS Our Advocates 19 WorldLeaders

Her Majesty Queen Rania Al-Abdullah Dr. David Nabarro of the Hashemite Kingdom of Jordan UN special adviser for the 2030 Agenda for sustainable development Xavier Bettel Prime Minister of Luxembourg Amina Mohammed Environment Minister of Nigeria and Erna Solberg Chair of Water Supply and Sanitation Prime Minister of Norway Collaborative Council Jeff Radebe Kweku & Ndaba Mandela Minister of the Presidency South African entrepreneurs of and activists Jakaya Kikwete Alaa Murabit Former President of Tanzania Libyan activist, Sustainable Julia Gillard Development Goals SDGs Advocate Former Prime Minister of Australia Jeffrey Sachs & Global Partnership for Education Director of the Earth Institute at Board Chair , SDGs Advocate Baroness Patricia Scotland Richard Curtis Secretary-General of the Filmmaker, SDGs Advocate Commonwealth of Nations Poonam Mahajan Bert Koenders MP from , India Foreign Minister of the Netherlands Leymah Gbowee Ambassador Samantha Power Nobel Laureate, SDGs Advocate U.S. Permanent Representative to the United Nations Aristarick Joseph Youth Activist from Tanzania Nancy Pelosi Minority Leader of the United States Sara Mardini House of Representatives Refugee Activist for She is Syria Senator Charles Schumer D-NY Our Advocates 20

HOSTS

Alek Wek Julia Gillard Alex Gorsky Kelly Slater Andy Cohen La La Anthony Malin Akerman Bridget Moynahan Michele Sullivan Camren Bicondova Chelsea Handler Olivia Wilde Pete Wentz Daymond John Deborra-lee Furness Queen Rania Al-Abdullah of Jordan Dr. Nathalie Colas Rachel Brosnahan Pinault Fereshteh Forough Sharmeen Obaid-Chinoy Tamron Hall Grace Wairimu Tana Utley Willie Geist Jada Pinkett Smith Our Advocates 21

ARTISTS

Rihanna

Demi Lovato

Major Lazer Our Advocates 22

ARTISTS

Chris Martin

Yandel

Ellie Goulding Becky G

Kenyan Boys Choir Yusuf / Our Partners 23

We are thankful to the following partners for their support of the movement in 2016 and their commitment to ending extreme poverty. The movement could not achieve its impact without them.

PRESENTED BY PREMIER MEDIA PARTNER

MAJOR PARTNERS

ASSOCIATE PARTNERS Partner Activations 24

Our Exclusive Media Partner, MSNBC, broadcasted the entire 6 hour show live from the park

Our partners are integrated into everything we do. Many activated on-site at the Festival, telling global citizens about their work or by helping us to amplify our message around the world.

Our friends at Alex and Ani provided global citizens with the chance to talk about what they carry light for in this world, and get a cool photo too! Partner Activations 25

Johnson & Johnson, provided “brand ambassadors” to entertain, engage and inform the crowd. They talked to the audience of global citizens about Johnson & Johnson’s incredible work in the Nyumbani Village in Kenya.

Our Presenting Partner CHIME FOR CHANGE built out a Alex and Ani also kindly created gift bags for all Red Carpet experience with an exclusive Facebook Live VIPs—which included gifts from all of our partners. broadcast on the Gucci Facebook page.

“HP is proud to join with Global Citizen in taking immediate and lasting action to ensure we improve access to quality education and not leave behind those living in extreme poverty,” said Nate Hurst, Chief Sustainability and Social Impact Officer, HP Inc. “The incredible progress of Global Citizen shows no challenge is too great when we stand united, and use the collective power of our minds, hands, feet and voices—amplified through the ubiquitous reach of technology—to enable people, everywhere, to thrive.” —Nate Hurst, Chief Sustainability and Social Impact Officer, HP Partner Activations 26

Our exclusive production partner, Live Nation, activated in both the Front of House and VIP area with a photobooth that engaged.

Artist performed in support of our major Caterpillar brought the hugely popular charging partner Google s Made with Code program. Some of ’ “ ” stations to the VIP tent areas, powering all the girls and women who have been taught to code by , VIPs—and our Global Citizen team! Google, coded the backdrop design to her set.

“The Global Citizen Festival was truly remarkable, once again going beyond an event, campaign or activation to become an actual pathway to changing the future. Caterpillar believes in a collaborative approach to social change, and Global Citizen bring this vision to life. It’s amazing, really. They’ve united influencers and citizens around the world, formed partnerships and made systemic changes to end extreme poverty. I couldn’t be more proud to be part of Global Citizen’s progress in creating a global pathway to a better world.” —Michele Sullivan, President, Caterpillar Foundation NGO Partners 27 Associate Core Every Woman, Every Child UNICEF Headcount World Vision KIVA CARE Action Sister Cities ONE Miracle Foundation Save the Children Opportunity International United Nations Foundation World at School OXFAM Women Deliver Major GAVI the Vaccine Alliance Human Rights Watch , Pencils of Promise The Global Fund The Earth Institute US Fund for UNICEF World Aid Water Aid Malaria No More WSSCC RESULTS Malala Fund Concern Speak Up Africa On Good Equality Now Magic Bus Hopeland Global Alliance for Global Polio Clean Cookstoves Eradication Initiative UNHCR Bread for the World 28

We’re continuing

to show that together Thank You we can build the world we want — a world without extreme poverty by 2030.

Take Action, Earn Tickets, See Impact.

We are Global Citizen.

Join the movement at globalcitizen.org.

Global Poverty Project 594 Broadway, Suite 207 New York, NY 10012

Contact For Partnership Inquiries: [email protected]