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SIBU MADENA WE ARE ALL Scriptwriter, Global Citizen SA

Sibu, owner of creative communications agency Duma Collective, is a young creative with extensive experience in event production, sponsorship GLOBAL acquisition, performance direction and street and social media marketing. Having worked on several live event shows including the SA Music Awards, MetroFM Music Awards and Comedy Central International Comedy Festival—as CITIZENS well as some TV work including SuperSport Meet the exceptional women who are striving to be part of the great generation to end extreme poverty within our lifetime promos and MTV Base’s Lip Sync Battle—her exposure serves as a good creative spring CHEBET CHIKUMBU board for a variety of communications Head of Corporate Partnerships, platforms: from linear and digital to stages n 2 December, Global Citizens from around Global Citizen SA and experiential events. the world came together in Jozi to celebrate Sibu has been chosen as one of the Mail Othe life, legacy and unfinished business of Chebet oversees sponsorship management in & Guardian 200 Young South Africans and at the : and delivers local campaigns through Global Citizen’s world The Plug Magazine’s 100 Most Influential Mandela 100. Headlined by superstar talent such as platform. She has spent her career working in private sector People in SA Urban Culture for 2018. Beyoncé & Jay-Z and , the festival development in diverse industries, with experience in 30 also featured world leaders making onstage African countries. What does it mean to you to be a part commitments to help end extreme poverty by 2030. As a pan-African enthusiast, Chebet is committed to of the Global Citizen Festival: Global Citizen has taken a ‘pop and policy’ dedicating her 30s to a decade of service for socio-economic Mandela 100? approach, working with artists who have the power transformation on the continent. She is energised about For an international event to take notice to reach and inform millions of fans and activists being part of the Global Citizen movement and playing a role of the local talent in a territory to which who can call on world leaders to make serious in achieving sustainable development outcomes that impact they are new, speaks volumes of the commitments toward ending extreme poverty. underserved communities. intention to add to the country’s industry Since the first festival in New York in 2012, Global development through skills transfer and Citizen has grown into one of the largest, most What does it mean to you to be a part of the Global networking opportunities for locals. visible platforms for young people around the Citizen Festival: Mandela 100? Celebrating the legacy of Madiba in his planet calling on world leaders to honour their As an African woman, I am deeply encouraged to actively use Centenary by utilising skills I had the responsibilities in achieving the my voice and my talents through the Global Citizen platform opportunity to acquire as a result of the Sustainable Development Goals and ending extreme to raise awareness on critical challenges that must be solved freedom for which he and other stalwarts poverty by 2030. so that we can live in a poverty-free world. I am determined fought is my small way of saying “thank Global Citizen remains heavily focused on the to be a change agent for Africa, following the example of Tata you, Tata”. Every day I am reminded that issue of . As part thereof, it launched Madiba: dedicating his life to serving others for the the Long Walk that Madiba walked to the #SheIsEqual campaign this year. Global Citizen betterment of our communities, countries and continent. fight for social justice is ours to continue. recognises that if we are to achieve a more equitable world, we need governments, corporations and What has been your most memorable moment working What has been your most memorable institutions to commit to actions on multiple fronts. in South Africa for the Global Citizen campaign? moment working in South Africa for Currently, Global Citizen is on track to achieving a My most memorable moment to date has been working with the Global Citizen campaign? $500-million target for SheIsEqual commitments one of our corporate partners to build out a co-branded Meeting so many people who are so covering areas such as girls’ and women’s nutrition, action for a sanitation campaign to eradicate pit latrines by passionate about social justice and health, , sexual reproduction and sexual 2020. This action has turned out to be one of our most achieving the goal of eradicating extreme health. popular actions to date, with more than 110 000 action poverty by 2030 is my greatest takeaway Behind the scenes of the festival is an incredible takers. This has been truly moving to see how much my from this event. group of women from around the world who have fellow South Africans have been invested in rallying behind worked tirelessly and passionately to bring to life the children’s safety through access to proper toilets in schools. Mandela 100 campaign and December event.

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designs campaigns on specific issues for artists to champion and drive systemic change to further KATIE HILL the mission of ending extreme TINA FARRIS Vice-President of Artist & Talent poverty. Run-of-Show Producer, Global Citizen Relations, Global Citizen Prior to joining Global Citizen, Katie spent seven years working In her role, Katie oversees booking across artist and philanthropist Tina spent the last two decades artists, hosts and speakers for all Marc Eckō’s portfolio, which weathering rained out stadiums, Global Citizen’s major events and includes lifestyle media platform antagonistic customs officers and international development Complex Media, fashion brands sexist promoters to become the tour campaigns. She also launched Eckō Ultd and Marc Eckō Cut & manager for legends like , Global Citizen’s year-round Sew, and multiple non-profit Chris Rock, Nicki Minaj and Queen ambassador programme, which organisations. Latifah. She quickly maturated into a What does it mean to you to be a logistics and production sorceress part of the Global Citizen Festival: for the legendary crew of The Roots, Mandela 100? LETLHOGONOLO their entire constellation of It’s an amazing opportunity to celebrate (TLHOGI) NGWATO co-conspirators (Jill Scott, Common, one of my heroes and to be able to On-Point Public Relations Account Pharrell) and, subsequently, the share it with the Mandela and Sisulu Director, Global Citizen SA world’s grandest arenas and events families. Imagine being involved in (Super Bowl to World Cup to NBA something you’ve only read about in Tlhogi is a dynamic communications All-Star). history books? This is about celebrating and public relations professional Having spent 20 years amassing our role model who showed what specialising in the international a diverse clientele from inside a liberation of people looks like. And for development sector, and the profession inundated with males, that I am so honoured. connection between global issues, new Tina’s new dedication is media and innovative communications. empowering women What has been your most She successfully manages relationships intergenerationally with a broad and memorable moment working in with media organisations and multi-dissemination of info and South Africa for the Global Citizen effectively navigates government resources. Her platform, DECADES, is campaign? institutions, NGOs and international a mentorship conference for women Sitting at the Mandela family table for organisations to meet client needs. of all social backgrounds and brunch and hearing his grandchildren She has worked on a wide range of orientations that takes shape as pontificate in ways I’m sure their family industry and brands including music school, homeless drives and did over the years. Nothing short of MultiChoice Africa, Audi South Africa, concerts, etc. amazing. Red Bull South Africa, EY South Africa, ALLANA FOSTER- OMO South Africa and The FINLEY Unemployment Insurance Fund. Business Development Campaigns She began her career working Festival: Mandela 100 is a privilege; Manager, Global Citizen on US President ’s to be able to honour the life and 2012 campaign in his Chicago legacy of Nelson Mandela and grow Hailing from Philadelphia, Pennsylvania, board of the Museum of African Design, What has been your most memorable headquarters, and went to work the Global Citizen movement to Allana has an extensive background in and contributed to the book African moment working in South Africa for in the White House as a political bring an end to extreme poverty. the fashion industry. Before making Catwalk by award-winning the Global Citizen campaign? aide to the President from 2012 to South Africa her home in 2000, she photojournalist Per-Anders Pettersson. My most memorable moment was CAITRIA 2017. At the White House, Caitria What has been your most worked her way around the US fashion during our first action journey, watching MAHONEY worked for the deputy senior memorable moment working world. For the past 18 years, she has been What does it mean to you to be a part a whole community in , young Chief of Staff, adviser and later as a special in South Africa for the Global focused on telling the story of Africa in of the Global Citizen Festival: and old, come out of their homes to Global Citizen assistant to the President and Citizen campaign? innovative ways. She has produced a Mandela 100? clean up a dump site that had been deputy director in the Office of The people I have met working 14-part series for the US government Being part of the festival means I am a laden with trash for so long. I had Political Strategy and Outreach. in South Africa have been programme Pepfar, is an advisory board part of changing the negative narrative honestly never witnessed anything Caitria joined Global Citizen in this extraordinary. The passion for member to the first ever South African that has plagued the African continent. like it—and in that very moment I knew role in 2017, working in the Office of What does it mean to you to be activism and making real change Menswear Week, a non-executive board It is so powerful that Global Citizen is that Global Citizen was unlike any the CEO. Prior to Global Citizen, she a part of the Global Citizen in the world has been inspiring member of the Cape Town Fashion putting the power of impacting policy movement to hit Africa before. served as a segment producer on The Festival: Mandela 100? and contagious to be part of. Council (2014–2016), served on the change in the hands of African citizens. 11th Hour with Brian Williams at MSNBC. Being part of the Global Citizen

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Upon graduating, Victoria worked at AEG Live in the marketing and touring department, after which she transitioned to Global Citizen where she leads on partnerships that engage diverse VICTORIA FORTUNE communities. In her producer role, she has led TAARA Global Manager of Strategic Partnerships; on executive-producing the 2017 Global Citizen RANGARAJAN Special Events Producer, Global Citizen Week kick-off event, “Breaking the Silence – Beyond the Dream”, honouring Dr Martin Luther Country Director, King Jr; as well as the 2018 sold-out events “The Global Citizen SA Spirit of a Movement” (honouring global movements of the past and present) and “At Taara is currently the country director for the newly opened What Cost?”, an event on criminal justice and bail Global Citizen headquarters in where she reform. works with a strong team of advocates and campaigners to build the first office on the continent. What does it mean to you to be a part of the Previously, she served under President Obama at the Global Citizen Festival: Mandela 100? National Security Council, US Mission to the UN, and at the I remember Madiba once said, “To be free is not White House. She served as adviser to former national security merely to cast off one’s chains, but to live in a adviser Ambassador Susan Rice, handling foreign policy way that enhances and respects the freedom of planning, interagency co-ordination and crisis management. others.” It is my hope that through my efforts in producing The Next 100 Summit, and my What does it mean to you to be a part of the Global overall involvement in our Mandela 100 Citizen Festival: Mandela 100? endeavours, I am able to inspire this generation I moved to South Africa in April 2018 to help start the Global and generations to come to be the change Citizen Johannesburg office. The relationships working with agents they want to see—as Madiba was for us. our young team of campaigners, artists and advocates in support of incredible local organisations like Harambee, What has been your most memorable Afrika Tikkun, Lalela and Kliptown have been truly inspiring. moment working in South Africa for the I am excited to see how our campaigns fighting for equality, Global Citizen campaign? access to clean water and sanitation and improved health across Europe and in Brazil, Cuba, Russia and South Africa. Visiting the Harambee Youth Employment outcomes continue to grow in the coming years. Now, Kate oversees marketing for Global Citizen in Accelerator. I had the opportunity to speak to Europe where she is passionate about developing and the scholars about my journey to Global Citizen. What has been your most memorable moment working mobilising the advocacy platform’s international movement After I spoke, they were tasked with reflecting in South Africa for the Global Citizen campaign? of activists to drive positive and lasting change in areas that on what they heard. One common thing that The most memorable moment for me was having the honour need it most. was brought up was the importance of of visiting with Dr Makaziwe Mandela to discuss how Global sacrifice, and the willpower to keep pushing Citizen Mandela 100 could do justice to live up to her father’s What does it mean to you to be a part of the Global through, even when things get tough. legacy. She shared personal reflections on Madiba’s love for Citizen Festival: Mandela 100? music and for building community, all while being a fierce Our Mandela 100 Festival in South Africa is definitely the advocate for equality. This has been a guiding principle for biggest campaign we’ve ever produced. It also feels the the work we are doing to build a movement of global citizens most special to me personally. Seeing all the artists and in South Africa and around the world. hosts come together to support our campaign has been WHY THE GLOBAL CITIZEN FESTIVAL: MANDELA 100? incredible—they’ve inspired fans to take over 4 million actions to achieve the Sustainable Development Goals, The Mandela 100 campaign seeks to mobilise US$1 billion in new commitments for the world’s poorest, with at least 50% to better the which is a record for us! lives of women and girls around the world. The December festival was the culmination of a six-month long campaign engaging Global Citizens around the world on seven Global Kate has spent the last 10 years What has been your most memorable moment working Goals: helping corporations such as Pernod in South Africa for the Global Citizen campaign? ■ Poverty (Global Goal 1) – End all forms of poverty everywhere. Ricard and Diageo grow On a prep trip to Johannesburg last April, I was able to bring ■ Zero Hunger (Global Goal 2) – End all forms of hunger and malnutrition. KATE ORME and connect to young audiences one of the headlining artists to visit some of the ■ Health (Global Goal 3) – Ensure healthy lives and promote well-being for all at all ages. Senior Marketing Manager, through music, culture and programmes our campaigning supports. We work year- ■ Education (Global Goal 4) – Ensure every child has access to a quality education. Global Citizen technology. She has developed round campaig for commitments to end hunger, and being ■ Girls & Women (Global Goal 5) – End all forms of discrimination against women and girls everywhere to ensure that #SheIsEqual. and executed large-scale marketing able to see some of the nutrition programmes on the ■ Water & Sanitation (Global Goal 6) – Ensure everyone has access to clean water and sanitation. and communications campaigns, ground in Johannesburg was so meaningful. It made all the ■ Life Below Water (Global Goal 14) – Address the threat that plastic pollution poses to the oceans. strategic partnerships and live events hard work and long hours feel beyond worth it.

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