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Leigh Ann Rassler7040 Hyde Grove Avenue Jacksonville, FL 32210 (904) 813-9933 [email protected]

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Leigh Ann Rassler7040 Hyde Grove Avenue Jacksonville, FL 32210 (904) 813-9933 Larassler@Gmail.Com SKILLS Film Marketing Digital/Content Marketing Public Relations Social Media Building Relationships Media Relations Marketing/Advertising Special Event Marketing Presentations/Public Speaking Strategic Communications Publications Photography/Adobe CS KEY ACCOMPLISHMENTS • Received national recognition for film marketing from Sony Pictures, 20th Century Fox, Walt Disney, Universal Studios, Warner Brothers Pictures, Lionsgate Films, Paramount Pictures, Focus Features and Relativity Media for 26 films. Recognized in March 2017 as a “Top Five” theater in the country for film marketing • Generated more than $37,000 for various not-for-profit organizations (Clay County Humane Society, Clay Chamber Foundation Scholarship, Shy Wolf Sanctuary Fund, Pink Ribbon Symposium, and Big Oak Wolf Sanctuary) by directing and producing red carpet movie premiere parties. The events provided a unique marketing opportunity for the theater and local businesses and brought national attention and awards to the theater for the first time in its history • Enhanced the image of the Jacksonville Transportation Authority, contributing to the designation by the Jacksonville Business Journal as 2014’s Best Turn Around. In September 2016, JTA was named the best midsize public transit agency in North America by the American Public Transportation Association EXPERIENCE New Vision Theatres National 210-screen movie theater circuit with 19 locations in 10 states. The chain permanently closed in July 2020 due to the ongoing pandemic. Director of Marketing | January 2019 – July 2020 Film Marketing and Promotions | March 2009 – January 2019 • Execute sales and marketing strategy to generate $55M in annual revenue, while achieving budget and expense control, reporting KPIs to executives in weekly teleconferences and quarterly board meetings • Built and cultivated partnerships with motion picture studios, film buyers and businesses to create and implement more than 310 effective promotions that enhanced the moviegoer experience and increased attendance and overall box office and concession revenue • Increased online ticket sales by 85% and rewards program members by 56% in first year • Managed weekly trailer placement schedule, individual theater electronic newsletters, website updates, studio assets, lobby marketing collateral and prize packs • Developed market forecasts, reports and targeted marketing plans for individual theaters • Introduced strategic social media strategy for corporate and theatre Facebook pages which resulted in a 21% increase in the number of followers. Managed Google business pages and responded to reviews and questions. Created infographics and published trailers, studio assets and brand content to drive moviegoer engagement and increased attendance and overall sales • Led advertising and promotional campaigns across multiple sales channels, including in theatre and e- commerce, with clear metrics and deliverables. Campaigns included national annual bucket sales, gift cards and food and beverage specials • Produced a film promotions “playbook” and trained 19 general managers and assistants to create and execute successful special events to coincide with the opening of new releases • Established relationships with local news media in each market and developed press release templates and boiler plate. Created new “Magic Happens Here” tagline • Planned and implemented two grand opening events for remodeled locations Jacksonville Transportation Authority (JTA) JTA is an independent state agency serving Northeast Florida with universal access to dynamic transportation solutions. Public Relations Manager | June 2014 – January 2019 • Orchestrated a public relations strategy to increase awareness and enhance the image of the Jacksonville Transportation Authority by developing and executing an effective communications and media relations program which includes pitching story ideas and cultivating positive collaborative working relationships with local, regional and national media representatives • Secured high-level earned media placement in local and national media, including Passenger Transport, Bloomberg, Mass Transit and Metro magazines • Introduced strategic social media campaign for Facebook, Twitter and Instagram. Create infographics and content; actively post and share information to drive community engagement; monitor and respond to user-generated content to provide outstanding and timely customer service. Produce live video streams on social media platforms • Researched developed and produced press releases, op-eds, articles, announcements, and strategic messaging for executive suite • Served as official spokesperson for the Jacksonville Transportation Authority. Oversaw JTA communications at the Duval County Emergency Operations Center during hurricanes, crises and special events • Streamlined sponsorship process, advertising initiatives and relationships with Chambers of Commerce, Mayor’s Office, Downtown Jacksonville and other stakeholders • Received second place in the 2018 Print Advertising category for the “J Magazine” ad campaign and first place in the 2017 Innovative Social Media category for the “Take a Selfie” campaign from the American Public Transportation Association. Also received first place in the Education and Partnership category for the 2016 Pocket Pledge Safety campaign Clay County Chamber of Commerce The Clay Chamber develops and promotes programs that provide services and support specifically oriented to the small business sector of the Chamber membership. Director of Communications and Marketing | January 2007 – June 2014 • Directed the strategy, development and execution of programs and marketing collateral that raised awareness of the Clay Chamber and supported the Chamber’s vision, mission and goals. Received 2010 Outstanding Communication Award for Promotional Material from the Florida Association of Chamber Professionals • Created and launched In Motion, the Chamber’s quarterly, 24-page, color magazine. Responsible for ad sales, content, artwork design, layout and printing • Developed and implemented the Chamber’s social media campaign. Optimized the content and design of the claychamber.com website, including 2010 and 2012 redesigns • Handled all media inquiries. Responsible for internal and external communications. Designed and composed articles for chamber publications, news releases and newsletters. Represented the organization at local, regional and national meetings • Developed and directed projects to enhance the business opportunities in the community, including annual meeting and reception; military appreciation luncheon; teacher appreciation expo; workforce and education forum; silent auctions and Chamber Foundation fundraisers • Cultivated and maintained strategic relationships with local and regional entities, including large and small corporations; local, state and federal government officials; military organizations, the Clay County Sheriff’s Office, K-12 and post-secondary institutions; private foundations; business associations and individuals EDUCATION AND TRAINING University of North Florida, Jacksonville, FL B.S., Biology PROFESSIONAL DEVELOPMENT CinemaCon – National Association of Theater Owners (NATO) Annual Conference (2012, 2015 & 2019) ShowEast – 2012 & 2019 Film Critic – EU Jacksonville (2014-2018) Allied Global Marketing – Studio representative (2017-2020) North Florida Public Relations Society of America (NFPRSA) – Member (2008 to 2020) Public Relations Society of America (PRSA) – Annual Conference (November 2015) American Chamber of Commerce Executives (ACCE) - Annual Conference (2008 to 2010) Toastmasters International - Distinguished Toastmaster (2008) Six Sigma - Green Belt Certification (2003) Adobe Creative Suite – Certification (2008) Leadership Clay – Graduate (2007) COMMUNITY INVOLVEMENT Jacksonville Scottish Games, Inc. – Successfully produced effective public relations and advertising for the Northeast Florida Scottish Games and Festival held annually in Green Cove Springs (2014 to present) Clay Humane Bark After Dark – Sponsorships and marketing (2012 to 2016) Pink Ribbon Symposium - Spearheaded advertising and public relations campaign for 2015 event Clay County Humane Society – Volunteer of the Year (2012) American Chamber of Commerce Executives (ACCE) - Communications Advisory Board (2008 to 2010) ABC’s Extreme Makeover Home Edition - Coordinated business requests and donations for national television show filmed in Middleburg, Florida (2011) Jacksonville’s Dancing with the Stars - Raised more than $3,000 for the American Cancer Society (2008) Toastmasters International - District 47 Spring Conference Chair (2008) and President’s Distinguished Area Governor (2007) .
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