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08-20-19REG10.Pdf AGENDA ITEM ST. JOHNS COUNTY BOARD OF COUNTY COMMISSIONERS 10 Deadline for Submission - Wednesday 9 a.m. – Thirteen Days Prior to BCC Meeting 8/20/2019 BCC MEETING DATE TO: Michael D. Wanchick, County Administrator DATE: July 23, 2019 FROM: Doug Bataille, Parks and Recreation Director PHONE: 904 209-0324 SUBJECT OR TITLE: Parks and Recreation Master Plan Update AGENDA TYPE: Report BACKGROUND INFORMATION: On Tuesday, March 19, Barth and Associates presented the Parks and Recreation Master Plan. Based off this presentation, the Board directed staff to present an update with the following: 1. Revised Vision Statement with a condensed Executive Summary. 2. Map showing County owned and undeveloped recreation property in the areas of need. 3. Illustration of the current spending of the Department vs. the statically valid survey results of how residents would allocate $100 of spending. 4. Communication efforts based off the research and analysis conducted which found 40% of households "do not know what is being offered" and 21% stating they " do not know locations of the facilities". 5. Two typical park prototypes (waterfront and regional). 6. List of staff efforts that have been completed based off the Master Plan findings. 1. IS FUNDING REQUIRED? No 2. IF YES, INDICATE IF BUDGETED. No IF FUNDING IS REQUIRED, MANDATORY OMB REVIEW IS REQUIRED: INDICATE FUNDING SOURCE: SUGGESTED MOTION/RECOMMENDATION/ACTION: Motion to adopt support of the 5 year Master Plan and Vision through funding of County wide Recreation Programs and the priority list of Capital Improvement Projects. For Administration Use Only: Legal: N/A OMB: N/A Admin: Joy Andrews 7/23/2019 EXECUTIVE SUMMARY A VISION FOR THE ST. JOHNS COUNTY PARKS AND RECREATION SYSTEM Sustaining a High Quality of Life St. Johns County’s estimated population growth rate of 28 percent since 2010 ranked it as the 14th fastest-growing county in America. Tourism has also increased by about 50 percent in the last decade, up to approximately 6.6 million visitors per year. According to the St. Augustine Record, the County “is poised for sustained growth at least into the next decade and likely beyond.” With this growth comes the need to sustain the high quality of life that is attracting both residents and visitors, particularly the County’s “public realm” – it’s beaches, historic sites, boating and fishing access, natural areas, parks, and trails. The recent Countywide parks and recreation needs assessment indicated that residents’ top priorities are to build and maintain new walking, biking, and nature trails; add new beach and beach access parks; provide small neighborhood parks; and construct additional indoor exercise and fitness facilities, gymnasiums, and athletic fields. Residents also desire additional programs including adult fitness and wellness programs, concerts and live music, and nature/ environmental programs. Mission and Vision In order to meet residents’ priority needs - and help maintain the County’s high quality of life - the St. Johns County Parks and Recreation Department has re-focused its Mission “to protect and provide access to the County’s natural resources; to provide recreation opportunities for residents and visitors; and to contribute to the County’s economic, social, and environmental sustainability and resiliency.” In order to achieve its mission, the Department’s vision is to create a high quality, interconnected, and well-maintained parks and recreation system that includes: Improved maintenance, repairs, and upgrades to existing County parks including additional amenities such as paved walking/ biking loops, ADA accessibility, multi- purpose fields, picnic pavilions, playgrounds, and restrooms; Small, 5–10 acre private or public local parks within a 10-minute walk of every resident, working in collaboration with residential community developers; Large, multi-purpose, public regional parks within 5 miles of every resident; Modern, vibrant, public or private indoor recreation center within 5 miles of every resident - providing a minimum of 1.5 square feet of indoor recreation space per capita – in collaboration with the YMCA, municipalities, and/or other providers; 1 Equitably-distributed, multi-purpose athletic fields to meet the needs of recreational sports leagues throughout the County; and to accommodate the needs of travel teams and sports tourism when capacity is available; Enhancements to existing beach access parks to better serve residents and visitors, including additional parking, restrooms, drinking fountains, showers, food truck and/or concession areas, picnic pavilions, and other amenities; Additional dune walk-overs, expanded trolley service, and new off-beach parking areas to increase beach access; An interconnected trails and greenways system that includes “complete streets” with on-road sidewalks and bike lanes for transportation and recreation; off-road, paved, multi-purpose trails for walking, biking, and skating; and off-road, unpaved trails for hiking, biking, and horseback riding; and Improved amenities throughout the entire system to improve visitors’ experience, including site furnishings, exercise equipment, signage, restrooms, drinking fountains, shade trees and covers, food truck and vendor spaces, outdoor program areas, phone- charging stations, and others. Implementation The estimated cost to implement the Department’s vision is approximately $123 million over the next ten years, plus an additional $5-6 million in annual operations and maintenance costs once all of the improvements are constructed. A realistic, multi-faceted strategy is proposed to implement the vision, including the following alternatives; Update existing land development regulations to require new residential communities to provide small local parks in accordance with county design standards; Dedicate the use of impact fee revenues for the construction of large regional parks and athletic fields, trails, and recreation centers; Hire a grants coordinator to secure the County’s “fair share” of available grants for the acquisition and/or development of parks, trails, boat ramps, and natural areas; Increase CIP funding above the current average of $25,000/ year to keep up with needed repairs to existing parks; Increase user fees for athletic fields, beach parking, and pavilion rentals; 2 Pursue public/private partnerships where opportunities exist for profit-making; Ask residents to approve a municipal services taxing unit (MSTU), general obligation bond, sales tax, or other major funding initiative to meet their needs and improve the parks and recreation system. It is important to note that the County-wide, statistically-representative mail survey conducted for this Master Plan found that sixty percent (60%) of County residents would support a ½ cent sales tax to maintain the quality of life in the County, including improvements to the parks and recreation system. Seventy-seven percent (77%) indicated a willingness to pay at least $1-$5 per month in additional taxes to fund improvements to the parks and recreation system, and 41% are willing to pay at least $6-10 per month. It is estimated that a $100 annual increase per household (+/- $8 per month) would generate approximately $11 million per year for parks and recreation capital improvements, totaling +/-$110 million over ten years. Combined with the other funding techniques outlined above, such an initiative would fund the entire +/- $123M Vision. 3 Parks and Recreation Master Plan Based on the Master Plan Findings and the presentation to the Board on March Staff has completed the following: I. Developed a focused version of the Executive Master Plan II. Revision and Update of Standard Operating Procedures III. Contracted Old City Public Relations for Marketing and Communications (Full Marketing and Communications Analysis attached) IV. Request for funding in FY20 to continue Master Plan Implementation to include: Initiate a grant program Finalize standard Operating Procedures Seek State Certification for the Parks Department V. Requested funding for continuation of Communications Program VI. Further Exploring Public/Private Partnership Opportunities VII. Revised budgeting strategy to meet the needs identified in the Master Plan VIII. Created summary of how funds in Parks and Recreation are being allocated in relation to the community requests associated with the Needs Assessment IX. Developed Countywide programs and a multi-year strategic Capital Improvement Program Communications & Marketing Update Date Range: January 2018 – May 2019 Prepared By: Kara Pound of Old City Public Relations Situation Analysis: During Phase 1 of the Master Plan, research and analysis conducted by ETC Institute, a leading community-based market research firm, found that 40% of households are prevented from using St. Johns County Parks and Recreation’s parks, recreation facilities, and/or programs because they “do not know what is being offered” and another 21% said that they “do not know locations of facilities.” Media Pickups: Over 400 articles, blurbs, mentions, and event listings in local and regional media outlets including St. Augustine Record, Ponte Vedra Recorder, VisitFlorida.com, St. Augustine Social, Jacksonville Magazine, WSOS 103.9 FM, St. Augustine Mom’s Blog, St. Johns Parent, Miami Herald, ABC First Coast News, EU Jacksonville, and River City Live. More than two- dozen full press release campaigns were distributed to 570 media contacts across Northeast Florida. County Naturalist Programs: Out of 130
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