2012 Annual Report 2012 World Fair Trade Organization The World Fair Trade Organization (WFTO) is the global network and advocate for Fair Trade, ensuring producers’ voices are heard. WFTO will enable small producers to improve their livelihoods and communities through Fair Trade. The interests of small producers, especially small-holder farmers, artisans and workers, are the main focus in all policies, governance, structures and decision making within WFTO. Photo credit: GEPA, Germany 1 2012 Annual Report – World Fair Trade Organization. All Rights Reserved. TABLE OF CONTENTS VISION AND MISSION OF THE WFTO 3 VISION 3 MISSION 3 MESSAGE OF THE PRESIDENT 3 WFTO IN 2012 5 CORE SERVICES 6 MEMBERSHIP AND MONITORING 6 COMMUNICATIONS 9 MARKET ACCESS AND MARKET DEVELOPMENT 10 PROJECTS 11 WFTO FAIR TRADE GUARANTEE SYSTEM 11 GEO FAIR TRADE 11 THE REGIONAL NETWORKS 12 WFTO AFRICA 12 WFTO ASIA 13 WFTO EUROPE 16 WFTO LATIN AMERICA 17 WFTO PACIFIC 18 FINANCIAL REPORT 20 LIST OF WFTO MEMBERS IN 2012 22 2 2012 Annual Report – World Fair Trade Organization. All Rights Reserved. 1. VISION AND MISSION OF THE WFTO OUR VISION: A SUSTAINABLE AND FAIR ECONOMY The World Fair Trade Organization has a vision of a world in which trade structures and practices have been transformed to work in favour of small producers and promote social, economic and environmental sustainability through Fair Trade. The global movement is supported by responsible citizenship and business committed to a sustainable lifestyle, sustainable local economy and responsible consumption worldwide. OUR MISSION: FAIR TRADE The World Fair Trade Organization (WFTO) is the global network and advocate for Fair Trade, ensuring producers’ voices are heard. WFTO will enable small producers to improve their livelihoods and communities through Fair Trade. The interests of small producers, especially small-holder farmers, artisans and workers, are the main focus in all policies, governance, structures and decision making within WFTO. 2. MESSAGE OF THE PRESIDENT Dear members! “Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South. Fair Trade organizations (backed by consumers) are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade.”1 It is good to read from time to time the above global Fair Trade definition Rudi Dalvai WFTO President which was agreed by the 4 international Fair Trade network organizations in 2001. Preoccupied with the skirmishes of our daily work, we often forget about this definition and the real meaning of words like “partnership,” “transparency,” “ supporting marginalized producers” or “awareness raising.” And some new players who have entered as traders into the Fair Trade market are so focused on their own consumers, that they have never been aware that this definition exists. 1 FINE definition of Fair Trade, approved in December 2001. 3 2012 Annual Report – World Fair Trade Organization. All Rights Reserved. It is the joint responsibility of WFTO and its members, to make sure that this definition continues to be kept alive. It is in our shared interest to help each other to work in accordance with this definition, to comply with the Fair Trade principles and maintain our group reputation as Members of WFTO. During 2012, WFTO has developed a new Guarantee System which in the future will guarantee the compliance of WFTO members with the WFTO Standard. This new System will help to guarantee the Fair Trade credentials of Fair Trade Organizations (FTOs) and contribute to establishing, at a global level, the identity of FTOs as described in the Fair Trade definition. From the attached registered accounts, you can see that the financial recovery of WFTO is proceeding well. The resolutions, which were approved by the AGM in 2011, have been considered and many of the goals, which were set like the new governance system and the Guarantee system, have been reached. I am sure you will also agree that progress has been made with the improvement of transparency and communication. But it is not time to sit back and to relax! The global financial crisis has affected the sales of Fair Trade products, especially in Europe. Several of our members informed us that they have been hit badly by the crisis, especially the handicraft sector that is suffering declining orders, some more than 30%. This is a tragedy for many small handicraft producers. We should not forget that if producers do not have orders, workers lose their jobs, and we have to stay focused and work strategically so we can remain in the market. There is no time for ego clashes and petty bickering. The decreasing orders are a tragedy for the whole Fair Trade movement because it gives the impression that Fair Trade works only if the economy is doing well. This should not be accepted by us. We must be able to convince consumers that, especially in situations of financial crises, it is important to support marginalized producers because they are the people who are suffering the most and worst hit by economic crises for which they have no responsibility. It is a big challenge for WFTO and its members to create further market opportunities for small producers and to give instruments which can help them approach new markets. We strongly believe, that the WFTO Product label, which we will be introduced in 2013, will become an important instrument to reach this goal. Let me close this message by thanking the many people, who, mostly on a voluntary basis, have contributed on different levels to make WFTO a stronger organization. It is for sure, that Fair Trade without the professional contribution of many volunteers all over the world, especially in the Fair Trade shops, would never have been able to write the success story which has been written. Rudi Dalvai WFTO President 4 2012 Annual Report – World Fair Trade Organization. All Rights Reserved. 3. WFTO IN 2012 Given the difficult environment due to the economic and financial crisis, the year 2012 was a challenging year for our members and the regional networks. The trade activity of members has become increasingly difficult and is putting serious constraints on the sustainability of producer and trade organizations. The fiscal year closed with a positive economic development, with a substantial profit due to continued financial management based on strict budget control and severe austerity measures. This positive development has substantially improved the financial health of WFTO and is a good basis for long-term sustainability. Strict control of expenditure vis-à-vis budget and careful cash-flow control planning coupled with timely financial reporting and reliable book-keeping contributed to the positive closing of the fiscal year. The core activity of the organization was focused during 2012 on priorities set by the 2011 AGM. The WFTO Board set up working groups for the development of the WFTO Governance structure; the WFTO Fair Trade system; the 2013 Rio conference preparation; WFTO Gender Policy and Fair Trade Towns. Committees were established to support operational implementation in the areas of Membership and Monitoring; Market Access and Market Development; Advocacy and Campaigning; Finances and Fundraising. At the end of the year 2012 all five regions signed a Memorandum of Agreement with WFTO which clarifies the relationship between the global and regional networks and defines roles and responsibilities. By end of the year, a total of 28 organizations joined the WFTO network. The number includes 9 organizations from Africa, 7 from Latin America, 6 from Asia, 4 from Europe and 2 from Pacific. A list of new members of the WFTO in 2012 is included below. We had to say goodbye to 35 members, 17 organizations cited inability to pay the annual fee as the main reason for leaving WFTO. Due to global recession, many Fair Trade organizations suffered low sales that impacted their ability to pay membership dues. We thank our donors for their generosity and continued trust in Fair Trade and WFTO. Special thanks go to the European Commission, CTM Altromercato and the Catholic Relief Services for the grants. We also thank individual donors for their contributions. Since 2011, the WFTO operational structure is a Secretariat with three staff persons with dual functions due to austerity measures implemented throughout the fiscal year. Recruited internationally, the secretariat periodically received support from interns and volunteers. WFTO GOVERNANCE Following the Mombasa AGM resolution on improved WFTO Governance, the Governance working group has worked with a set of documents and resolutions, which aim at improving the WFTO 5 2012 Annual Report – World Fair Trade Organization. All Rights Reserved. Governance structure, including a Memorandum of Agreement WFTO-Regions; a definition of roles and responsibilities of all governance levels, power and duties of the same; and other governance aspect such as control mechanisms; appeal procedures; transparency and accountability. A report and proposal of constitutional changes will be presented at the 2013 Rio Conference. THE WFTO FAIR TRADE GUARANTEE SYSTEM Following the Mombasa AGM decision in May 2011, the Working Group that was formed in the same year to develop the new WFTO Fair Trade Guarantee System has made significant developments in finalizing the structure, components and flow-chart of the new system which will be included in a comprehensive Handbook. A total of 11 pilots participated in testing the new system. The final version of the new system is set to be decided by members during the Annual General Meeting in Rio de Janeiro in May 2013. REGIONAL CONFERENCES As traditionally set, the regional chapters of the WFTO held its respective regional conference with Asia as the host of the Annual General Meeting.