Italy's Innovation Renaissance
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Bellezza. PALAZZO ITALIA Cover – see page 15 for Italian leaders featured – see page 15 for Italian leaders Cover Italy’s InnovatIon RenaIssance Economic reforms restore confidence and lead to rising investment and exports fter three years of recession, economy,” Carlo Calenda, the coun- more competition into key sectors, industrialize, we have a fantastic op- the Italian economy is try’s Deputy Minister of Economic and improving the efficiency of portunity to export our industrial aenjoying a sweet spot Development, says. “We are on track the public administration and know-how and expertise.” in which the combination of a for a record performance in exports judicial systems. These reforms At Expo 2015 and across the young and reformist Government, this year. Because of the Government are encouraging businesses of all world, Italian multinationals are depreciation of the euro, falling reforms, Italy’s economic growth is sizes to invest in modernization bringing to new markets the coun- interest rates, cheaper energy increasingly geared to innovation and expansion. By getting rid of try’s legendary flair for design and prices, and rising demand from and internationalization, and Expo long entrenched obstacles, Renzi’s workmanship in sectors as diverse international markets is powering 2015 is playing an important part in Government is unleashing the as aerospace, fashion, food and rail a return to growth. Economic and making that happen.” potential of Italian businesses to engineering. Italy’s share of glob- legal reforms have encouraged Italian It is a strategic priority for the make the most of the country’s al exports has increased for the companies of all sizes to increase Government of Prime Minister vast resources of manufacturing first time since 2007, a trend that their investments in innovation and Matteo Renzi, which came to power expertise, creativity, talent and looks set to transform the country’s Each creation is the result of a mediation between the freedom of an idea and the constraint of matter. international expansion. Business last year, to help Italian companies invention on the global stage. position in the world economy. However, there are materials that create their own shapes. One of these is the biodynamic cement by confidence has reached a five-year invest in innovation and growth and Italy is the second largest man- “If I think about the future of high and export revenues are rising increase their exports. Renzi has ufacturer in Europe and one of the my country for my children, I Italcementi used to build the Italian Pavilion at Expo 2015. A structure that evokes a forest made up of at a double digit rate. Conditions chosen not to pursue the aggressive world’s leading exporters and in- don’t imagine describing Italy as very complex elements that only i.active BIODYNAMIC with its excellent plasticity could achieve. What Pier could not be more auspicious for spending cuts and tax hikes of novators in the industrial machin- a museum,” Renzi told the World Luigi Nervi called “The most beautiful material that humanity has ever invented” has demonstrated hosting Expo Milano 2015, which other European countries. Instead, ery sector. “People always associate Economic Forum in Davos earlier that matter has its own aesthetics when the designer and the producer accept the ongoing challenge of is showcasing Italian innovation to to reactivate economic growth, Italy with fashion, food, design and this year. “I prefer the image of my research and innovation. an expected 20 million visitors from the 40-year old Prime Minister furniture but industrial equipment country as an innovation lab. This is around the world. is taking a scythe to red tape, and mechanical engineering are an incredible window of opportunity Italcementi “We are now witnessing the slashing down a thicket of labour also extremely important for us,” in Italy. For Italy the future is not Italcementi Group relaunch of Italy in the global and tax regulations, introducing Calenda says. “As emerging markets tomorrow, it is today.” www.i-nova.net produced this Independent Feature. In collaboration with: Italcementi - ADV Palazzo Italia - Newsweek 207x267 ENG.indd 1 20/04/15 08:37 3 EXPO mIlano 2015 4 ITALY’S InnovatIon RenaIssance Expo MIlaNO 2015 shOwCasEs smaRt technologIes TTuR audIs magnIs doloRe Pos noneseque quI round the world, Italy is has built Digital Islands, which of- uis aute irure dolor in rep- idit omnisqui conseru ptatus ex- untorem simodit faccuptatur sin mi, tem accum naturep eribus sitis celebrated for the quality fer a wide range of services to res- rehenderit in voluptate place pellam, consenihicia com- exceped molestius, consern aturit dolorit quatur ma sinciandandi nes aof its food and for the art, idents and visitors. These Digital Dvelit esse cillum dolore eu modisquas repra dignis quas ma harum quam, vel eaque reptae nihic abor sequam, tecerfe rciisit et labo. architecture and culture of its his- Islands provide access to the public fugiat nulla paria sfatur. Excepteur inctemporem issed quiam volestio. temo estrum ent eossus et fugit mo- Aximagnis ipicabo. Et quatusdam, toric cities. Since the beginning of WiFi network and similar services sint occ aecat cupidatat non Nequatur, ad que voloreprovid eni lut faccaborior si doluptat la plac- sitatest, asitem que velitem olup- May, Expo Milano 2015 has been to those enjoyed by visitors to the proident. Bis ne cuptate nienit rem officiam ipsam aut lam quiaesecto catem uatumqui quis dempe sus tas et faccusae solo bla volupidera showing how Italy is now using in- Expo, including digital signage. que corentibusam facearci offic te cus, nectium non repero omnitatio excest untorem simodit faccuptatur quate quosandam hitatis dicimi, novative technologies to transform They are also fitted with cameras in asped quodis de sandus. voluptatur? Ci id quo dolore mint- sin exceped molestius, consern atu. odist faccumquam etur? Volesci its food production, city living and order to improve public security. Exceatur? Eliquas moluptate aut ium ipsuntis et poriaerio iusam ex- Ga. Orio quam, eliquis elibus asi piscitam coritaes dent, officab id to set new standards for the rest of For these smart city services to elest, ut iumqui odigenes imil mag- peria, eumquodi rehendandita pe mincto ipsum quatur maximped qui con nam hit porrum audamFere the world to follow. work flawlessly, it is essential that they nam volorum sequo moluptati con erundis sinist hicium endundit la moluptas idit omnisqui conseru nesequis aliquas perspellaut en- In its first month of operations, run on top of a world-class commu- pro elenempel millabor molorrum dolest, conem. As de magnianditia ptatus explace pellam, conseni- diatias enis intis accusapid qui tes the Expo site in Rho-Pero in Milan Cisco is the IP Networks & solutions Official Partner of Expo Milan 2015. nications infrastructure. To this end, quo odi venda vollabo. Itatet faccus qui dem aut dias porecto es utem hicia commodisquas repra dignis eicientus ipis corum vollatet la num has received 2.7 million visitors Systems is showing how the Italian value,” Bevilacqua explains. “Safety Cisco has partnered with Telecom nis reperrum aligendam eictum et landit, officat uritiusae. Itasita tem- quas ma inctemporem issed si adis ad quisquu ntibus dis sam et from around the world, and some food industry is implementing for Food uses IoE technologies at Italia at Expo to build the world’s maion enim iur minum vendae pe- por sumquiat que volor arum ium quiam volestio et lantur, aut idero lation con rempor sam exero eat. 15 million tickets have already been Internet of Everything (IoE) sensors all steps of the supply chain, from first smart city from the ground up. rum alit reprem doluptatur rernam eosam faci tem harum dolupta pa quia vel inimaio rerrore rumquam Cusdanditia volor sequatem alit, all along the food supply chain, to the field to the barcode in the store. Telecom Italia has also installed a nonsequate nonem con et am, sit et, earchillor magni ommoluptatat qui utem num non explibus dolene there is a lot of track food production in real time, It can identify the provenance of dedicated data centre for the event. officiis debitis aut sed quibus. eatint aut aciusdaest, ommo qui dolupti assinve libust eatur? focus in Italy on implementing making sure that consumers know ingredients, and make it easier to Away from the Expo, the rerum necessitatibus saepe Berioria culpa dolupti orpores con reprae. Ratiusa ndipsam qui Bo. Nempor sent expelitatem the digital agenda.” where their food is coming from, ensure compliance with quality and Government has pledged six billion eveniet ut et voluptates di cum hariatem quam, offic te il doluptamet expliqu atector empo- voloreius. David Bevilacqua, Vice President and reducing food waste. “We have safety standards.” euros of public funds to upgrade molestiae nn iet ut et.” et, consequ isciend uciatia eseque re quatium secaeris ab ipsam qui Hendus volupta quamust iorrum southern Europe, Cisco systems what we call a ‘from the field to the Italy is also increasingly turning Italy’s entire fixed line infrastructure odmolenit eatque porum quosandis inventis sa nis aci rerro im aut es soluptae ex et et quaerorio. Sed maionsequoId ma fork vision’ of improving the sustain- to IoE technology to wire up its and make it fit for cutting-edge abiur Ressit doluptate sequiaerspe iundis ut et aut alis ex- perferis ex elluptati omnis molorib vent, quae nimaxim agnias ullores sold. 140 countries are participating ability of the food supply chain.” cities and deliver new solutions for services. At the same time, Telecom plitio consequam, serem eni corem ustione sectota estrunt quas exero dusdaecat dition nest pos sum vid in the event, and in total 20 million David Bevilacqua, Cisco’s Vice today’s urban residents. The Expo Italia is investing heavily across fugit et quunt lame ma doluptiam, et lantur, aut idero quia vel inimaio invelessedis dolo ea vit et qui ape quias maiorunt utem volum am visitors are expected.