Sony Claimt Recht Op Acteur

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Sony Claimt Recht Op Acteur Door Bas Kist naam of het typetje Kevin Butler. Uit toespreekt: „Ik had nog zo gezegd: Alsof Albert Heijn zijn eigen ‘filiaal- de aanklacht lijkt nu te volgen dat geen bommetje!” Toen Mascini tien manager’ Harry Piekema, de man die Lambert van Sony überhaupt geen jaar later ditzelfde typetje in een re- Sony claimt al jaren de hoofdpersoon speelt in de commerciële schnabbels voor ande- clame voor Beemsterkaas opvoerde, tv-commercials van de supermarkt, ren meer mag doen. kreeg hij van de rechter te horen dat voor de rechter sleept. Zo voelt het re- Op dit moment wisselen de partij- dat niet kon. Hoewel Mascini op dat cente optreden van Sony in de Vere- en achter de schermen hun argumen- moment geen contract meer had, recht op acteur nigde Staten een beetje. ten uit. Het is nog niet bekend wan- oordeelde de rechter toch dat de com- In september diende het bedrijf bij neer de zaak door de rechter behan- mercial verwarrend voor de consu- de rechtbank in Californië een klacht deld wordt. ment was, vooral nu het om een let- Sony daagt een acteur voor de rechter die in zijn in tegen acteur Jerry Lambert. Lam- De zaak doet denken aan een Ne- terlijke kopie van de populaire Melk- bert was tussen 2009 en 2012 in tv- derlands relletje in 2004. Toen ver- Uniereclame ging. reclames heeft gespeeld. Hij mag op tv niet gamen op commercials ‘het gezicht’ van Play- schenen twee van de ‘drie vrienden Of Jerry Lambert ook over de de spelcomputer van de concurrent. Hebben bedrijven station, één van Sony’s meest succes- van Amstel’, de acteurs die 6 jaar lang schreef is gegaan is de vraag. Con- recht op de acteurs in hun commercials na ontslag? volle producten. Onder de naam de hoofdrol hadden gespeeld in de tractueel schijnt hij een vrij man te Kevin Butler speelde Lambert de fic- zijn en van verwarringsgevaar kan ei- tieve vicepresident van Playstation in genlijk geen sprake zijn. Het gaat meer dan dertig verschillende com- Mascini mocht typetje hier immers om een reclame voor mercials. Zo werd het typetje Kevin banden. Dat zou nog wel een zware Butler in de VS een begrip. Melkunie niet spelen dobber voor Sony kunnen worden. Toen het contract van Lambert voor Beemsterkaas Wat zou acteur Harry Piekema, het met Sony eind 2011 afliep, ging de ac- gezicht van Albert Heijn, eigenlijk teur op zoek naar een nieuwe brood- voor afspraken hebben? Is hij straks heer. Dat werd bandenfabrikant vrij om te gaan en staan waar hij wil, Bridgestone. Maar toen Bridgestone tv-commercials van Amstelbier, plot- of ligt hij na afloop van de samenwer- in één van zijn spotjes de acteur als seling in een spotje van concurrent king nog jaren aan de ketting? Een anonieme Bridgestone-werknemer Bavaria. Kon dat dan zomaar? „Ja, woordvoerder van Albert Heijn wil er een spelletje op de Nintendo Wii liet want Heineken had zelf het contract weinig over kwijt: „Wij hebben dui- spelen, sloegen bij Sony de stoppen met de drie acteurs opgezegd. En dan delijke afspraken met Piekema en d o o r. houdt het op”, laat Hans Sjouke vinden het niet nodig daarover nu In zijn aanklacht eist Sony dat Koopal, woordvoerder van Heine- mededelingen te doen. Wij willen Lambert stopt met zijn optredens in ken, weten. „Het schetste ook wel het beeld en het mysterie rondom de de commercials van de bandenfabri- weer de kracht van onze campagne filiaalmanager zoveel mogelijk be- kant. Het ch a r a c t e r Kevin Butler is een dat Bavaria er mee aan de haal ging.” s ch e r m e n . ” Daar komen we niet veel iconische persoonlijkheid geworden Anders liep het in 2007 af met Peer verder mee. Maar het lijkt uitgeslo- die direct geassocieerd wordt met Mascini, vooral bekend van de geesti- ten dat Piekema de eerste jaren na af- Playstation. Gebruik van het Kevin ge commercials voor het merk Melk- loop van zijn relatie met Albert Heijn Butler-personage voor de verkoop unie, uitgezonden tussen 1992 en plotseling in een C1000-commercial van andere producten is een schen- 1997, waarin Mascini een koe streng opduikt. ding van de intellectuele eigendom- men van Sony, aldus de elektronica- fabrikant. Uit de stukken blijkt dat Lambert volgens zijn contract met Sony tot aan augustus 2012 geen concurre- rende videoproducten mocht pro- moten. De Bridgestone-commercial verscheen 3 dagen na afloop van deze termijn voor het eerst op de tv. Hoewel Bridgestone en Lambert de elektronicafabrikant natuurlijk wel een beetje op stang hebben ge- jaagd door Lambert in de bandenre- clame op een Nintendo-apparaat te laten spelen, gaat de claim van Sony wel heel ver. Sony stelt dat het, ook na afloop van het contract, nog een soort exclusieve merkrechten bezit op het ch a r a c t e r Kevin Butler en daar- mee blijkbaar ook op de persoon van de acteur Jerry Lambert zelf. Lambert bedient zich immers in de Bridgesto- Twee ‘Amstelvrienden’ in een still uit een bierreclame van Bavaria. ne-reclame helemaal niet van de De ‘drie vrienden van Amstel’ in een still uit een Amstelbierreclame..
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