Six Decades of Colorful Automotive Moments

Home , Metamerism (color)

1923 1929 1904 The first duco color paints are used ® Dulux alkyd enamel coatings take on cars, making it possible to apply advantage of new baking and curing Breakthroughs in enamel technology with paint with spray guns instead of by technologies, making them more resistant ® hand. Paint drying times reduces Permanent colors add speed, durability and and durable. Trends may change, improved appearance to vehicle finishes. from days to hours. 1935 The first mixing-machine tinting 1945 1948 system is developed. but our commitment ™ Scientists Leo Glasser Our ColorMaster colorimeter is commercialized, and Dan Troy begin color improving color design and color matching for never will. research for Axalta. OEMs and refinishers alike. 1952 Chuck Reilly joins Axalta and improves ColorMaster performance on dark colors. 1953 At Axalta Coating Systems, we’re 100% dedicated to We become the leading company to publish data on auto color the science and technology behind coatings. With more 1957 trends and popularity with Color Our scientists develop the first L,a,b color cube root equation, which becomes than 145 years of product innovation, we’re constantly part of the foundation of modern color science. Popularity Reports. working tirelessly to create new products—and improve 1963 1964 1970 1971 1972 The first instrumentally The first metallics Our pigments department Automatic combinatorial on existing ones—that meet the evolving needs of shaded paint batch is paint batch is DuColor colorimeter is commercialized offers customers color color matching software manufactured in Ajax, instrumentally and digital color matching computer is formulation and hiding is implemented. our customers. Ontario. shaded. implemented. prediction programs. 1975 We put our customers first. Celebrating six decades of automotive color trends. 1980s 1986 At Axalta, our passion for the science of color carries right though Since 1953, we have been the leading company to publish data on The Tannenbaum Metamerism Index and the Reilly Metamerism Potential help ensure that all parts of The first waterborne to our dedication to the automotive industry OEM community. We auto color trends and popularity in our annual Color Popularity Reports. OEM coatings are We built and patented our have been developing coatings for the auto industry since its very This year, we are celebrating 60+ years of automotive reports. We’d a car will be the same color. introduced in North first portable multi-angle beginning, which gives us a unique perspective into its history and like to share some of our accomplishments in color science that date America, featuring lower spectrophotometer. its future. We are a leading global supplier to the OEM market, with back to the very beginning of the auto industry. VOC levels and a reduced more than 1,800 patents held or pending. OEMs choose us because 1978 environmental impact. we create products that deliver superior performance through As the past six decades of our Color Popularity Reports show, color Our scientists optimize three angles for metallic measurement. brilliant color matching technology, simpler application and lower preferences for cars change over time. Despite this constant change, environmental impact. And we continue to invest in our products and there’s one thing you can be sure will stay the same, and that’s our relationships in order to maintain our place at the top. commitment to the science, discovery and innovation that allow us to create the very best in coating systems for the automotive industry. 1991 1992 1993 ® Where others see color, we see science. Our ValueShade undercoat technology is implemented. DuCS (third-generation color software) is implemented. We introduce ChromaVision®, a portable Science. Discovery. Innovation. This is how we create state-of-the- computerized color matching system. art coating systems for our customers. From our early work with L,a,b color equations to our latest Acquire Plus EFX™ handheld color spectrophotometer, we’ve always been at the cutting edge of the 2005 ® 2011 2001 VINdicator AcquireRx™ is launched. 2013 science of color. Quite simply, we live coatings, and our passion colors The Acquire Plus ® We celebrate 60+ years of everything we do. Our VINdicator is the world’s EFX™, an advanced providing the world with first technology to use a spectrophotometer 2007 is created. Color Popularity Reports. vehicle’s identification number Our EcoConcept paint technologies are launched, making it possible for to match its paint color. OEMs to reduce the number of

coating applications.

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