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Don’t let Everton get left behind... Move forward and move into a stadium that will help the club grow.

For further information go to evertonfc.com/stadium Don’t let Everton get left behind... Move forward and move into a stadium that will help the club grow.

THE FUTURE IS IN YOUR HANDS A NEW HOME TO BE PROUD OF

In exactly the same way as every has its We undertook an exhaustive 18 month search in appreciate the decision that has been If, via the ballot, you do not want us to end, every process has its conclusion and as a the hope of finding a suitable – and deliverable – “I want only one thing, taken by the Board of Directors was continue to pursue the Kirkby option, member of the Everton “family“ I would like to site within the Liverpool city boundaries. reached only after months - and I do we won’t. If you do, we will continue our invite you to actively play a role in a debate which, what is best for Everton Sadly, despite our best efforts and the best efforts mean that quite literally – of hard work, negotiations. It’s as simple as that. I believe, does constitute the most significant in Football Club and its fans.” of Liverpool City Council, this proved to be research and, most saliently, soul- our great Club’s 129-year history. This decision affects not just us, but impossible, leaving us with just two possible searching. The truth is we will simply future generations of Evertonians. Our As you will undoubtedly be aware, over the past alternatives – the redevelopment of not be in a position to compete with our No-one loves Goodison Park more than children and grandchildren deserve a 12 months or so we have been actively looking at or the relocation of the Club some four miles away rivals unless we move our club forward I do, but we have reached a critical ground that can carry the club forward. into a new era. the necessity of relocating Everton Football Club in Kirkby. moment in our club’s history. away from its current, much-loved home, I am hugely aware of that fact and the Unfortunately, the truth of the matter is, we could As I promised at the club’s Annual Goodison Park. I have always made it clear that part that I play in recommending this not deconstruct and then reconstruct Goodison General Meeting in December of last remaining in our current home is my move. I want only one thing, what is on the current very limited footprint without year, you, the supporters will have the preferred option, but that has simply best for Everton Football Club and investing a prohibitively large sum of money – and final say by way of a ballot – arranged not proved possible. So we must look to its fans. and overseen by Electoral Reform without impacting upon our income streams a future in a new home – one that will Services. I believe that we are the only across many future seasons. provide both the benefits of modern Bill Kenwright major club in Britain who would invite Chairman In an ideal world, yes, we would remain at design and the heart of Goodison. their supporters to have what will be Goodison Park; that has been the Board’s Those of you who know me and the decisive input on an issue of such preferred option all along but it simply is not viable understand my passion for Everton’s massive significance; that is how it in either a financial or practicable sense. traditions and heritage will, I hope, fully should be. The new stadium would offer the sort of top-class facilities, which are currently denied to our supporters in what is an ageing and uncompetitive arena. I think I do speak for all the players What we don’t want is to be left behind; Our income streams would, we believe, increase “What we don’t want is to when I say that, ideally, we would love we don’t ever want to accept second- appreciably – thus increasing our bottom-line to remain. However, I feel I do also best. turnover figure, so helping us to achieve our be left behind; we don’t ever speak for all the players when I say that Moving to a new stadium will provide “We are asking you to give primary goal of supporting the team manager. want to accept second-best.” we now appreciate that we cannot, we must move to keep up with our your football club – MY football club – us a mandate to bring this With this brochure we have outlined the reasons with easier transportation and parking, for our proposed move and why it needs to competitors and grow. The age-old adage that “time flies when better facilities and, hopefully, a team process to a conclusion.” happen. I implore you to take the time to read it The past few seasons have been great you are enjoying yourself” seems both which can boast consistency and flair, a and then return your ballot paper to Electoral for us and now we need to keep the pertinent and relevant as I look back on team which we can all be proud of. Reform Services in the envelope provided with momentum going. We are in a strong more than five years in charge of I want what is best for Everton Football Mindful of the affection in which the grand “old your personal decision. position in the Premiership with a Everton. Club in both the short and long terms. Lady“ of English football is held, you will, I hope, Moving away from Goodison to a new stadium in fantastic new training ground just understand that the decision to contemplate a Kirkby is a BIG decision - but we do believe it to be I have never, for one second, regretted opening. The stadium in Kirkby will I trust the Club’s Board of Directors – move was in no way taken lightly. the right decision as we seek to safeguard the the phrase I used in March 2002 when, provide us with the facilities we need to and I ask you to do the same. future of our club. upon my appointment as manager, I keep moving forward and building on Ultimately, the Club’s Board of Directors reached described Everton as, “The People’s these successes. What we need is to move forwards the unanimous decision that not only was a new Above all, we are determined to take the passion, Club” – it is precisely that and it always together – we need a sense of unity and Whether we like it or not, English stadium an absolute must as we seek to reclaim heart and heritage of Goodison Park to our will be. shared purpose. our place in the upper echelons of the new home. football is now big business and over Premiership but the deal which is on offer in I have grown to love Goodison Park the past few years it has become This is OUR football club and, as ever, Kirkby is unmatchable and that it would be Keith Wyness since my arrival from Preston North patently clear that only those clubs nothing but the best is good enough. churlish not to recommend it to you, the CEO End. It is what I would call a “real” which can boast an impressive financial supporters. football ground - a place of passion and clout can truly compete for the Team Manager drama, a place of genuine history. major prizes. THE BENEFITS FOR EVERTONIANS THOUGHTS FROM THE DRESSING ROOM

• 50,000 seat capacity- and every seat enjoys a perfect sightline (Goodison has up to “I know there is a lot of history attached to “I have listened to a lot of the views in the “ football is changing and there 10,000 seats with views classified as obstructive) with an ability to expand in the future - Goodison and in many ways it would be a debate over the possible move to Kirkby. It is a danger that if clubs don’t keep up with the up to 60,000 shame to move but you have got to move has clearly proved an emotive issue for fans, pace of change then you could fall way behind in with the times. In this day and age it is all but when I am asked ‘Would a move to Kirkby the pecking order. • The new stadium could produce a significant amount of NEW profit that can go about attracting top players as well and if you be good for Everton?’ my response is ‘Do you In all my time at Everton there has only ever towards squad building have got a sparkling new stadium to show want to see Everton competing with the top been positive vibes around the dressing room them it always helps. You just have to look at clubs, regularly qualifying for European and from talking to a number of supporters, out • Comprehensive bus and rail public transport services the facilities at other clubs to realise we are competitions and getting into the Champions in the stands as well. not currently at the level we should be at for League?’ Goodison is a great ground with so We are a club driven by ambition and the move • Strategic highway accessibility is exceptionally good, providing direct connections to a club of our stature. Moving from Goodison much history and so many happy memories, to leave Goodison Park and relocate to Kirkby 4 million households within a 45 minute journey. A strong base for the future to a new stadium (in Kirkby) would resolve but we need to be able to compete with the was one of the main reasons I was keen to that situation. I think it would be fantastic on best and in order to do that we need to be in commit my long-term future to the club during • Large areas of car parking will be available the corporate side to generate more money a modern stadium that will provide greater the summer. for the club so we can go out and compete.” revenue for the club and greater facilities for A new stadium will present many opportunities • The new stadium will be designed to allow easy access to all levels by spectators, the fans.” especially those with mobility impairments for us all, but most importantly it will mean we Lee Carsley have the permanent infrastructure in place to • 3500 lounge spaces – vastly improving our revenue Alan Stubbs be able to consistently compete with the top teams in the League and in Europe. • Over 3000 meals served at the new stadium - three times more than at Goodison It will be a wrench to move on from Goodison with an ability to expand “I have been amazed at the We have many great memories from but it is important for the future of the Club that support I have personally Goodison and I have had some together we make the next bold step forward.” • 38 corporate boxes - nearly three times more than at Goodison received from Evertonians enjoyable times there but you cannot since I arrived at Everton – miss the chance to move forward or • 326 metres of counter space and catering facilities their passion and enthusiasm you could regret it in the years to come. Tim Cahill - twice more than at Goodison is without doubt the best I We are about to move to a new have experienced. • State of the art facilities to host business meetings training ground and Bellefield will be Our supporters deserve the very best missed but it is an example of what "Everton is a great club because of its fans, • Ability to hold concerts and other special events and their continued commitment and has to be done to make progress. and these fans deserve a modern stadium befitting a club of our stature. The plans for loyalty means they should be given the Progress is what every successful the new ground are very exciting and very best of what Premier League team strives for and I am confident I am sure it will mean a bright The beauty of this new facility is that Everton will have a very small football has to offer – both on the field that any move, which would provide of play and off it. future for this club." debt. We have the opportunity to receive a significant contribution additional revenue and facilities, We have been making progress on the would be to the long-term benefit of Andy Johnson towards the project from our development partners, ensuring we will football side and now the Club wants Everton and all its supporters.” be in a position to build this new home - worth £150million - without a to do exactly the same by making the tough decision to move away from Mikel Arteta large drain on the club finances. Simply put, it’s more money to spend Goodison Park to a new stadium. on the team itself. YOUR QUESTIONS ANSWERED

1. Why can’t Goodison Park be 2. Why can’t we stay within the believed that this was not in the best 4. Will a move to a new stadium One of the main reasons behind the 7. Will we own any new stadium? redeveloped? Liverpool city boundary? interests of the Club, it would not be definitely improve our finances? proposed move is a desire to maximise all supporting it. our revenue opportunities – something We will have a 999-year lease which is, The simple truth is that the current In an ideal world we would do just that. Yes, we are confident that this will be the which we simply cannot do at Goodison effectively, a freehold ownership. As the Premiership becomes more and footprint is far too small and that even if We have worked with Liverpool City Council case. Statistical evidence provided by the Park. Because of the make-up of the more competitive, it is absolutely essential we were able to improve upon it, the entire for a number of years in an attempt to find Premier League and the Football League proposed deal, and because of the manner that we improve our revenue streams and process would prove to be prohibitively a suitable site and accompanying business shows that all clubs moving to a new in which it is structured, we will maximise 8. Will the stadium be used for annual turnover – this is the only way we expensive. New land would have to be package and plan. The package we are stadium experience an increase in events other than football can possibly hope to reclaim our place the resources for the manager. acquired – which would mean the receiving at Kirkby could not be matched attendances of anywhere between 15 and amongst English football’s elite. The sad matches? demolition of both houses and small to allow a ‘deliverable solution.’ 30 per cent. and inescapable truth is that Goodison Park businesses in those areas which currently Although its primary use will, of course, be The City Council had a specialist team has now become a financial liability – an The new stadium will not just help with 6. Are the players and the surround the existing stadium. Any first-team matches, there will be the searching for a possible new home for the ageing, if much-loved, stadium which needs higher attendance, it will also give us the manager also in favour of moving redevelopment would not be able to attract capacity to stage major shows and concerts Club throughout this period but, sadly, they constant costly repair work simply to opportunity to maximise revenue from new ‘enabling development’ which would to a new stadium? at the stadium. were unable to isolate a site which met all maintain a status-quo. Indeed, our belief is corporate hospitality – something we are mean the entire cost of the project would the necessary criteria. that unless we move to a new home currently unable to do. It goes without saying that everyone on the have to be borne by Everton Football Club. we will encounter major problems playing side of the Club has a great If a new stadium was to be built upon 9. Will moving to a new stadium relating to the granting of our affection for Goodison Park – any the existing site, the transportation mean an increase in ticket prices? 3. Why has the Board of annual safety certificate. 5. Will any additional revenue be professional will tell you it is one of infrastructure in the Walton area would European football’s most celebrated We have always prided ourselves on what have to be totally revamped and upgraded. Directors recommended a move handed over to the team manager sporting theatres. Having said that, David we believe to be a hugely competitive Any redevelopment of Goodison Park to the site in Kirkby? to invest on new players? Moyes and his squad are very enthusiastic, pricing structure and there is no reason for would have to be carried out over two, The Board of any football club must Our primary objective each and every year very excited, about the prospect of being that to change. perhaps three, seasons – something which always take into account both the short is to generate as much money as possible at Everton Football Club when a new era would greatly reduce stadium capacity and What we most certainly would be able to and the long-term scenarios. Whilst to ensure that the manager can be opens. impact on revenue streams year on year as offer at a new stadium is a far greater the Club has made no secret of its competitive within the transfer market. the stadium’s four sides were demolished With the opening of the new training-centre range of facilities – better catering outlets, desire to remain within the We feel that we have always supported and rebuilt. at Finch Farm and the prospect of a move better corporate and dining facilities, more Liverpool city boundaries, we the manager in terms of buying new to a state-of-the-art stadium, they all comfortable seats with perfect sightlines, believe that the deal which is players but, yes, we would like to do more believe these are exciting times at Everton. easier access to the stadium, better on offer in Kirkby is too good to and, yes, if our turnover figure increases in parking. turn down. Unless the Board the wake of a move to a new stadium, we will do more.

Our heritage and history are coming with us. 2000ft 500m

A59 M57 Lane Hall

Valley Kirkby Park Shopping

d a Centre o

R

y

e l l

a

V

M57 NEW Aintree Liverpool 6 Racecourse Municipal STADIUM Retail and Golf Club Business Park

A59

r

o o 6

M

k

c Valley Road

e

r

b r gmoor Lane a Lon

W M57

University ne La A59 or Hospital 5 mo ng Lo Aintree

A506

le A556 a M V A580 oss n La o n lt e a W d oa e R hir as nc La st Ea

L d o Roa n by g orn L A5098 H A59 a n

e

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n

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Stopg A580

A5036 ate

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h arth

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S o n

Walton Hall Park A580 D r i A5058 v e e

S l Avenu t al r a n H w lto a b

W e

r r y

A59 R o

a d A5058 d Roa Hale

d Goodison A580 FOR EVERTON a o Que R en s D y ri t Park ve W n allt u on

o

C

e n a n L Walto A580

Don’t let Everton get left behind... Move forward and move into a stadium that will help the club grow.

For further information go to evertonfc.com/stadium