LMA LEARNING LMA LEARNING: AN OVERVIEW CONTENTS 06 WELCOME CHANGE YOUR OPINIONS, 08 ABOUT THE LMA 10 LMA LEARNING KEEP TO YOUR PRINCIPLES, 12 THE LMA MODEL CHANGE YOUR LEAVES, KEEP 24 LMA DIPLOMA IN FOOTBALL MANAGEMENT 28 GRADUATES INTACT YOUR ROOTS” 30 LMA MASTERCLASSES 32 LMA ANNUAL MANAGEMENT CONFERENCE VICTOR HUGO 34 LMA - PFCA COACHING CLINICS 36 ONE-TO-ONE SUPPORT SERVICES 38 HEALTH AND WELLBEING 42 ST. GEORGE’S PARK 44 LMA PUBLICATIONS 46 WORKING WITH BUSINESS 48 MEET THE TEAM 50 TESTIMONIALS 3 WELCOME In recognition of the insatiable thirst for knowledge PROFESSIONAL FOOTBALL IS amongst its membership, the LMA continues to make very significant investment in its education and ONE OF THE MOST RUTHLESS personal development sector, LMA Learning. >> To ensure managers survive, win and succeed in football AND CHALLENGING LEADERSHIP management and build a successful career within the industry, it’s essential they develop a deeper understanding of ENVIRONMENTS” themselves and consequently reinforce their comprehension of the wider game. HOWARD WILKINSON The LMA is dedicated to supporting and assisting coaches LMA CHAIRMAN and managers in all areas of their professional development throughout their careers, with special focus on leadership, personal growth and wellbeing. These skills apply to all walks of life not just to football. To this end, the LMA works in partnership with, and has access to, a wide range of companies, industries and individuals enabling football and business to learn from each other. 6 7 ABOUT THE LMA >> The League Managers Association is the representative association of the managers, past and present, of the 92 football league clubs from the Barclays Premier League to Sky Bet League 2. >> The LMA traces its history back to 1919 and has been operating in its current structure since 1992. >> The LMA exists to provide a range of services to its members, including legal services and healthcare provision along with personal and career development. >> The LMA is based at St George’s Park, The FA’s National Football Centre. >> The LMA represents the collective views and opinions of its members and strives to have a positive impact on the game. The LMA is the managers’ voice. 9 LMA LEARNING LMA Learning focuses on leadership, personal >> LMA Learning has been designed around the LMA model of development and wellbeing. football management, encompassing You, Your Team, The Game and The Industry, placing the manager at the centre >> LMA Learning is a world class programme of education, of the framework, and includes: shared experiences, support services and practical insights. It is at the heart of the LMA’s ongoing commitment to The LMA Diploma in Football Management positioning football management and coaching as an elite LMA Masterclasses performance discipline. LMA – PFCA Coaching Clinics For football professionals, LMA Learning events qualify for Conferences and Seminars Continuous Professional Development (CPD) accreditation. One-to-One Support CPD relates to the number of hours of learning members Content and Publications are required to complete throughout the season in order to maintain a licence; the LMA Learning programme allows you to tailor your learning around your needs and personal goals. 10 11 THE LMA MODEL YOU >> You: Insight into building and maintaining your personal toolkit, allowing you to perform your role at the best of your ability throughout your career. Covering key areas of physical health, personal resilience, leadership style and profiling, key technical skills and career development. Your Team: A comprehensive guide to the key elements of THE YOUR building and leading your team, maximizing team performance and motivating individuals. Emphasis on leadership INDUSTRY TEAM development, diversity and communication, and your role in unifying and delivering a strong culture and a vision. The Game: Insight into all aspects of the football technical performance environment. Focusing on the key areas that impact on playing performance on the field, including tactics, THE analytics, sport science and talent identification. GAME The Industry: Relevant and useable insights and understanding of the key industry considerations that impact on your role. Covering areas including the game’s rules and regulations, football finances, stakeholder analysis and wider commercial and community considerations. 12 13 YOU >> INTRODUCTION TO MANAGEMENT >> INTRODUCTION TO MANAGEMENT Based on the LMA’s Survive, Win, Succeed model, you are MENTAL TOUGHNESS encouraged to face the important questions you should ask AND RESILIENCE as you embark on your management journey to ensure your opportunities in the professional game lead to a long career. MEDIA STRATEGY >> MENTAL TOUGHNESS AND RESILIENCE PERSONAL PSYCHOLOGICAL PROFILING Learn to use the latest cognitive behavioural techniques to maximize your performance under pressure. Identify practical BUILDING YOUR BRAND ways to develop the skills necessary to maintain or improve your psychological resilience, wellbeing and performance. INFLUENCING AND NEGOTIATION HEALTH AND WELLBEING PUBLIC SPEAKING AND PRESENTATION SKILLS 15 YOU >> >> MEDIA STRATEGY >> INFLUENCING AND NEGOTIATION Focus on managing and working with the media, explore the Gain skills to create successful outcomes through influencing positives and pitfalls of social media, and experience invaluable and negotiation by developing a thorough understanding of practical training in front of the camera. Gain insights psychological approaches to personality and motivation. into working with media representatives and build positive >> HEALTH AND WELLBEING strategies to deal with the issues faced by high profile leaders. Explore the challenges to your own health and wellbeing, gain >> PERSONAL PSYCHOLOGICAL PROFILING insight into how to prevent illness and injury to you and your Learn more about yourself and use this self-awareness to team, optimize your daily performance and build improve your people management skills, including negotiation, long-term resilience. dealing with difficult situations and team-building. >> PUBLIC SPEAKING AND PRESENTATION SKILLS >> BUILDING YOUR BRAND Industry experts give you tips on how to be authentic in Learn how to make your image work for you, master the art front of any audience and show you how to structure your of CV writing to give you the edge when applying for jobs, and presentations to ensure you always deliver a polished and perfect your job interviewing techniques. professional message. Learn techniques to commit your presentation to memory and defeat stage fright. 16 17 YOUR TEAM >> TRANSFORMATIONAL LEADERSHIP >> TRANSFORMATIONAL LEADERSHIP LMA Leadership modules deliver the latest in transformational BUILDING HIGH thinking and neuroscience to provide practical strategies and PERFORMANCE TEAMS solutions for the workplace. Whatever your position within the team, learn how to guide people towards your vision and towards DIVERSITY, EQUALITY AND INCLUSION performance improvement. BUILDING BACKROOM TEAMS >> BUILDING HIGH PERFORMANCE TEAMS Learn how the best leaders engage their teams with a compelling vision and a strong team identity. Define the characteristics of high performing teams and explore ways to innovate to stay ahead. >> DIVERSITY, EQUALITY AND INCLUSION This course, run by the LMA in partnership with other major football stakeholders, offers insights into diversity, equality and the law. Gain a deeper understanding of managing multicultural teams and explore the benefits of harnessing diversity. >> BUILDING BACKROOM TEAMS Learn to create successful and well-blended backroom teams, gain a deeper understanding of managing teams particularly in times of stress, master the art of conflict resolution and explore the challenges of working successfully with a team. 19 THE GAME >> PERFORMANCE ANALYTICS >> PERFORMANCE ANALYTICS Delivered in association with LMA partner Prozone, understand PLAYER RECRUITMENT AND TALENT ID how to use performance data to drive success. Learn how analytics can most effectively be applied to training and player SPORT SCIENCE recruitment processes and investigate how data can be manipulated to create meaningful and practical performance insights to make the ultimate impact. >> PLAYER RECRUITMENT AND TALENT ID In partnership with Sports Interactive, use cutting-edge computer simulation technology integrated with video and performance analysis software to select your players and pit your team against the opposition. Every aspect of your role as manager is tested in an inspiring competitive environment. >> SPORT SCIENCE Delivered by LMA partner Spire Perform using cutting edge sport science support services in state-of-the-art facilities at St. George’s Park. Learn how to maximize the benefits of physiological assessments, conditioning programmes, biomechanics and hydrotherapy recovery strategies to enable you to achieve your best. 21 THE INDUSTRY >> STAKEHOLDER ANALYSIS >> STAKEHOLDER ANALYSIS Discuss the strategies and structures in football and learn FOOTBALL FINANCE to identify, understand and prioritise the needs of key stakeholders within the professional game. Balance the needs of individual stakeholders, understand power and interest and create governance structures to allow win-win outcomes. >> FOOTBALL FINANCE Learn about the key financial tools used in football business and gain an understanding of boardroom negotiations. Recognise the fundamental financial challenges facing football clubs at all levels and explore Financial