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Lma Learning

LMA LEARNING

LMA LEARNING: AN OVERVIEW

CONTENTS

06 WELCOME CHANGE YOUR OPINIONS, 08 ABOUT THE LMA 10 LMA LEARNING KEEP TO YOUR PRINCIPLES, 12 THE LMA MODEL CHANGE YOUR LEAVES, KEEP 24 LMA DIPLOMA IN FOOTBALL MANAGEMENT 28 GRADUATES INTACT YOUR ROOTS” 30 LMA MASTERCLASSES 32 LMA ANNUAL MANAGEMENT CONFERENCE VICTOR HUGO 34 LMA - PFCA COACHING CLINICS 36 ONE-TO-ONE SUPPORT SERVICES 38 HEALTH AND WELLBEING 42 ST. GEORGE’S PARK 44 LMA PUBLICATIONS 46 WORKING WITH BUSINESS 48 MEET THE TEAM 50 TESTIMONIALS

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WELCOME

In recognition of the insatiable thirst for knowledge PROFESSIONAL FOOTBALL IS amongst its membership, the LMA continues to make very significant investment in its education and ONE OF THE MOST RUTHLESS personal development sector, LMA Learning. >> To ensure managers survive, win and succeed in football AND CHALLENGING LEADERSHIP management and build a successful career within the industry, it’s essential they develop a deeper understanding of ENVIRONMENTS” themselves and consequently reinforce their comprehension of the wider game.

HOWARD WILKINSON The LMA is dedicated to supporting and assisting coaches LMA CHAIRMAN and managers in all areas of their professional development throughout their careers, with special focus on leadership, personal growth and wellbeing. These skills apply to all walks of life not just to football. To this end, the LMA works in partnership with, and has access to, a wide range of companies, industries and individuals enabling football and business to learn from each other.

6 7 ABOUT THE LMA

>> The League Managers Association is the representative association of the managers, past and present, of the 92 football league clubs from the Barclays to Sky Bet League 2.

>> The LMA traces its history back to 1919 and has been operating in its current structure since 1992.

>> The LMA exists to provide a range of services to its members, including legal services and healthcare provision along with personal and career development.

>> The LMA is based at St George’s Park, The FA’s National Football Centre.

>> The LMA represents the collective views and opinions of its members and strives to have a positive impact on the game.

The LMA is the managers’ voice.

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LMA LEARNING

LMA Learning focuses on leadership, personal >> LMA Learning has been designed around the LMA model of development and wellbeing. football management, encompassing You, Your Team, The Game and The Industry, placing the manager at the centre >> LMA Learning is a world class programme of education, of the framework, and includes: shared experiences, support services and practical insights. It is at the heart of the LMA’s ongoing commitment to The LMA Diploma in Football Management positioning football management and coaching as an elite LMA Masterclasses performance discipline. LMA – PFCA Coaching Clinics

For football professionals, LMA Learning events qualify for Conferences and Seminars Continuous Professional Development (CPD) accreditation. One-to-One Support CPD relates to the number of hours of learning members Content and Publications are required to complete throughout the in order to maintain a licence; the LMA Learning programme allows you to tailor your learning around your needs and personal goals.

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THE LMA MODEL

YOU >> You: Insight into building and maintaining your personal toolkit, allowing you to perform your role at the best of your ability throughout your career. Covering key areas of physical health, personal resilience, leadership style and profiling, key technical skills and career development.

Your Team: A comprehensive guide to the key elements of THE YOUR building and leading your team, maximizing team performance and motivating individuals. Emphasis on leadership INDUSTRY TEAM development, diversity and communication, and your role in unifying and delivering a strong culture and a vision.

The Game: Insight into all aspects of the football technical performance environment. Focusing on the key areas that impact on playing performance on the field, including tactics, THE analytics, sport science and talent identification. GAME The Industry: Relevant and useable insights and understanding of the key industry considerations that impact on your role. Covering areas including the game’s rules and regulations, football finances, stakeholder analysis and wider commercial and community considerations.

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YOU >>

INTRODUCTION TO MANAGEMENT >> INTRODUCTION TO MANAGEMENT Based on the LMA’s Survive, Win, Succeed model, you are MENTAL TOUGHNESS encouraged to face the important questions you should ask AND RESILIENCE as you embark on your management journey to ensure your opportunities in the professional game lead to a long career.

MEDIA STRATEGY >> MENTAL TOUGHNESS AND RESILIENCE PERSONAL PSYCHOLOGICAL PROFILING Learn to use the latest cognitive behavioural techniques to maximize your performance under pressure. Identify practical BUILDING YOUR BRAND ways to develop the skills necessary to maintain or improve your psychological resilience, wellbeing and performance. INFLUENCING AND NEGOTIATION HEALTH AND WELLBEING PUBLIC SPEAKING AND PRESENTATION SKILLS

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YOU >>

>> MEDIA STRATEGY >> INFLUENCING AND NEGOTIATION Focus on managing and working with the media, explore the Gain skills to create successful outcomes through influencing positives and pitfalls of social media, and experience invaluable and negotiation by developing a thorough understanding of practical training in front of the camera. Gain insights psychological approaches to personality and motivation. into working with media representatives and build positive >> HEALTH AND WELLBEING strategies to deal with the issues faced by high profile leaders. Explore the challenges to your own health and wellbeing, gain >> PERSONAL PSYCHOLOGICAL PROFILING insight into how to prevent illness and injury to you and your Learn more about yourself and use this self-awareness to team, optimize your daily performance and build improve your people management skills, including negotiation, long-term resilience. dealing with difficult situations and team-building. >> PUBLIC SPEAKING AND PRESENTATION SKILLS >> BUILDING YOUR BRAND Industry experts give you tips on how to be authentic in Learn how to make your image work for you, master the art front of any audience and show you how to structure your of CV writing to give you the edge when applying for jobs, and presentations to ensure you always deliver a polished and perfect your job interviewing techniques. professional message. Learn techniques to commit your presentation to memory and defeat stage fright.

16 17 YOUR TEAM >>

TRANSFORMATIONAL LEADERSHIP >> TRANSFORMATIONAL LEADERSHIP LMA Leadership modules deliver the latest in transformational BUILDING HIGH thinking and neuroscience to provide practical strategies and PERFORMANCE TEAMS solutions for the workplace. Whatever your position within the team, learn how to guide people towards your vision and towards DIVERSITY, EQUALITY AND INCLUSION performance improvement. BUILDING BACKROOM TEAMS >> BUILDING HIGH PERFORMANCE TEAMS Learn how the best leaders engage their teams with a compelling vision and a strong team identity. Define the characteristics of high performing teams and explore ways to innovate to stay ahead.

>> DIVERSITY, EQUALITY AND INCLUSION This course, run by the LMA in partnership with other major football stakeholders, offers insights into diversity, equality and the law. Gain a deeper understanding of managing multicultural teams and explore the benefits of harnessing diversity.

>> BUILDING BACKROOM TEAMS Learn to create successful and well-blended backroom teams, gain a deeper understanding of managing teams particularly in times of stress, master the art of conflict resolution and explore the challenges of working successfully with a team.

19 THE GAME >>

PERFORMANCE ANALYTICS >> PERFORMANCE ANALYTICS Delivered in association with LMA partner Prozone, understand PLAYER RECRUITMENT AND TALENT ID how to use performance data to drive success. Learn how analytics can most effectively be applied to training and player SPORT SCIENCE recruitment processes and investigate how data can be manipulated to create meaningful and practical performance insights to make the ultimate impact.

>> PLAYER RECRUITMENT AND TALENT ID In partnership with Sports Interactive, use cutting-edge computer simulation technology integrated with video and performance analysis software to select your players and pit your team against the opposition. Every aspect of your role as manager is tested in an inspiring competitive environment.

>> SPORT SCIENCE Delivered by LMA partner Spire Perform using cutting edge sport science support services in state-of-the-art facilities at St. George’s Park. Learn how to maximize the benefits of physiological assessments, conditioning programmes, biomechanics and hydrotherapy recovery strategies to enable you to achieve your best.

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THE INDUSTRY >>

STAKEHOLDER ANALYSIS >> STAKEHOLDER ANALYSIS Discuss the strategies and structures in football and learn FOOTBALL FINANCE to identify, understand and prioritise the needs of key stakeholders within the professional game. Balance the needs of individual stakeholders, understand power and interest and create governance structures to allow win-win outcomes.

>> FOOTBALL FINANCE Learn about the key financial tools used in football business and gain an understanding of boardroom negotiations. Recognise the fundamental financial challenges facing football clubs at all levels and explore Financial Fair Play regulations.

23 LMA DIPLOMA IN FOOTBALL MANAGEMENT

Focusing on leadership, personal development and wellbeing, the LMA Diploma in Football Management is delivered in partnership with the University of Liverpool’s Management School faculty. It is a one- year university accredited, degree-level qualification designed for football professionals considering or already in club management, delivered through residential schools at the beginning and the end of the course and a series of one-day Masterclasses throughout the year. The course provides a bridge between the game’s coaching qualifications and the realities of management in the modern game.

>> The Diploma enhances your leadership abilities, sharpens your strategic thinking, gives practical insights into the modern practices of sports performance management and gives you a broader perspective on the many challenges and complexities of the football industry.

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HOW TO ENROL

The LMA Diploma in Football Management is delivered by >> COURSE CONTENT INCLUDES: a team of leadership, management and football industry experts, as well as through engagement with the LMA’s LEADERSHIP senior membership. Members share their extensive INFLUENCING, NEGOTIATION knowledge and insights with students to build a set of practical core leadership and business skills. AND TEAM-BUILDING

>> Applications are welcome from any football professional who PERSONAL EFFECTIVENESS meets the admissions criteria and is committed to becoming a AND MENTAL RESILIENCE football manager. Applicants must hold a current FA Advanced Coaching Licence (UEFA A Award) or equivalent and should have WORKING WITH THE MEDIA experience of the English professional game at Premier League or Football League level, as a player, coach, assistant manager DIVERSITY, EQUALITY AND INCLUSION or manager. FINANCIAL MANAGEMENT MARKETING YOURSELF HEALTH AND WELLBEING

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GLYN HODGES PHIL ROBINSON STEVE HOLLAND JON RUDKIN OBE DAVID MOSS ADAM SADLER STUART MURDOCH IAN SAMPSON RITCHIE HUMPHREYS JOHN MURPHY MIKE SHERON BARRY HUNTER GRADUATES MARTIN HUNTER JAMES O’CONNOR PAUL SIMPSON ALAN IRVINE SEAN O’DRISCOLL DEAN SMITH KELHAM O’HANLON MBE BOB BLOOMER MIKE JACKSON RICHARD O’KELLY GILES STILLE KEVIN DILLON MICHAEL JOHNSON DAVID OLDFIELD KEVIN SUMMERFIELD KEITH DOWNING MICHAEL JOLLEY IFFY ONUORA KIT SYMONS WAYNE ALLISON CRAIG BREWSTER JOE JOYCE JOHN TAYLOR STEVE BROWN NICKY EADEN JOHN PARK KEVIN THELWELL MARCUS BROWNING JAMES ELLIS MBE CHRIS EVANS STEVE THOMPSON WAYNE BURNETT MBE AARON CALLAGHAN HOPE POWELL CBE GARRETH BARKER LEE CARSLEY IAN FOSTER TONY LOUGHLAN GARETH PROSSER RICHIE BARKER BEN GARNER DAVID LOWE DAVID WEIR DAVID BARNETT SIMON CHARLTON SCOT GEMMILL TAFFAZUL RAHMAN EARL BARRETT STUART GRAY DAMIAN MATTHEW CHRIS RAMSEY MICKY BARRON TERRY CONNOR STUART MCCALL CHRIS BEECH GRAHAM COUGHLAN BRIAN MCCLAIR LEE RICHARDSON JASON WITHE KEVIN BETSY NEIL MCDONALD GREGOR RIOCH IAN WOAN STEVE HASLAM TOMMY MCINTYRE NOEL BLAKE PAUL DAVIES IAN MCPARLAND DARREN ROBINSON

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LMA MASTERCLASSES

LMA Learning delivers a comprehensive programme of one-day Masterclasses designed to strengthen the skills of leaders at all levels through shared experiences and practical insights.

>> The LMA draws on the significant wealth of knowledge and RELEVANT INNOVATIVE ENJOYABLE experience within its own membership, as well as from an extensive network of professionals from other sports, business, politics and the armed forces.

>> The LMA’s Masterclass programme is run from St. George’s Park and at selected unique regional venues across the country. The programmes are delivered in both group and one-to-one formats.

>> Topics delivered under the LMA Learning model include: Diversity, Equality and Inclusion Job Interviewing Techniques Managing Upwards Media Strategy Performance Management Personal Resilience The Demands of Modern Management

31 LMA ANNUAL MANAGEMENT CONFERENCE

The LMA Annual Management Conference sponsored by Barclays brings together leaders from football and business to learn from each other, and to discuss and debate common goals.

>> Through the LMA’s network of highly regarded speakers and panellists, the Conference delivers a fascinating programme of insight into leadership and management at the highest level.

>> The event, delivered annually for the LMA’s commercial partners and sponsors, brings together more than 300 delegates for a full programme of keynote addresses.

>> Previous speakers include: Rasmus Ankersen bestselling author Steve McClaren Lord Gus O’Donnell former Cabinet Secretary Sir CBE Charles Hazlewood award-winning conductor Michael Johnson Olympic sprinter Lord Herman Ouseley founder, Kick It Out Alec Stewart OBE former England cricket captain

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LMA - PFCA COACHING CLINICS

The LMA, in partnership with the Professional Football Coaches Association, runs a continuing programme of Coaching Clinics within UK football clubs, designed to provide a balance of practical and theoretical insight into the game.

>> Attendees learn from guest speakers and coaches and have the opportunity to take part in technical demonstrations to improve and perfect their coaching skills.

>> Clinics have been hosted for more than 7 years and topics so far have included: Attacking Play Working Abroad The Role of the Warm-Ups FIFA Regulations Youth Development

35 ONE-TO-ONE SUPPORT SERVICES

The LMA has developed a comprehensive one-to-one support network for managers and coaches at all levels.

>> MENTORING

The LMA has built a team of leadership experts, industry and business practitioners and consultants to offer one-to-one mentoring and training across the management spectrum, delivering a holistic structure to a manager’s growth and personal development.

>> LEADERSHIP COACHING

The LMA has a network of consultants who provide high quality bespoke one-to-one leadership coaching programmes for its members, allowing them to broaden their skills, enhance their strengths and address gaps in their capabilities.

>> CAREER GUIDANCE

The LMA offers a range of career guidance and career development support services. Using a team of expert consultants, the LMA assists individuals with career development plans, work experience and study placements, CV support and interview preparation.

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HEALTH AND WELLBEING

In a joint initiative with the Premier League, the LMA has developed an extensive programme of health and wellbeing services to ensure that all managers and coaches have access to the best support and advice at all times.

>> FIT TO PERFORM/FIT TO MANAGE

The Fit to Perform health screening programme at Spire Perform’s specialist sports medicine and human performance centre at St George’s Park and in ’s Harley Street, and the Fit to Manage programme at Wellness in Stockport and London offer thorough health and wellbeing checks and lifestyle advice.

Testing includes: Cardiac screening Respiratory function testing Musculoskeletal screening Body composition assessment Dynamic fitness test Nutrition consultation Lifestyle assessment

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HEALTH AND WELLBEING

>> LIFESCAN >> LMA GROUP HEALTHCARE SCHEME

Lifescan assessments, facilitated by Spire Perform, The LMA Group Healthcare Scheme, underwritten by are in place to detect the early signs of potentially AXA PPP and administered by the LMA in conjunction with life threatening diseases. State-of-the-art scanning LMA insurance partner Perkins Slade, provides access equipment checks for the very early signs of conditions to competitive private health insurance for members of such as heart disease, aneurysms and cancers. the League Managers Association, Professional Football Coaches Association and the Professional Football >> LMA CONFIDENTIAL HELPLINE Administrators Association. The Elite Sports Counselling Service is led by experienced, professional counsellors, therapists and life coaches who fully understand the pressures of leadership and management.

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ST. GEORGE’S PARK

St. George’s Park, a £105 million facility, is set in 330 acres of Staffordshire countryside, providing a wealth of world class football, sports science and educational facilities to the professional game. It is the home for England’s 24 national teams and includes 12 outdoor pitches, including a replica Wembley surface, a full-size indoor 3G pitch, an indoor Futsal sports hall and a 3-lane sprint track.

>> The educational facilities, including a 100-seat lecture theatre, flexible seminar and lecture rooms and a learning resource library, provide a richly collaborative learning environment for leaders both from inside and outside the professional game.

Hilton at St. George’s Park features 228 guest bedrooms, including 11 suites, a restaurant and bar, and a health club and spa.

Perform at St. George’s Park is a bespoke sports medicine, rehabilitation and human performance facility which combines cutting-edge technology with elite medical expertise.

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LMA PUBLICATIONS

>> THE MANAGER

The LMA’s The Manager magazine offers a unique take on the leadership and management themes prevalent across both football and business. Distributed internationally, The Manager blends insight and interviews with LMA members, industry and business leaders, and sportspeople. Understanding the issues, tactics and developments relevant in one field provides an insight into what it is to be successful in the other.

>> PERSONAL DEVELOPMENT GUIDES

The LMA publishes a series of guides focusing on Health and Wellbeing and Leadership, along with the Amazon best-selling book ‘The Manager’, all of which provide compelling insights from high-profile LMA members.

>> LMA WEBSITE

The LMA website is home to thousands of pages of insight and news articles, video content and individual member pages, as well as a library of technical reports and leadership interviews. www.leaguemanagers.com

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WORKING WITH BUSINESS

The LMA works with business to create mutually beneficial partnerships that offer unique engagement with LMA Learning and its programmes, as well as networking opportunities with the LMA membership to support the achievement of brand business objectives.

>> The work the LMA undertakes to enhance the leadership and management skills of its members is directly transferable to the corporate marketplace.

>> LMA corporate partners can access the following: Masterclasses, seminars and conferences Member appearances Creation of bespoke content Elite coaching experiences Corporate hospitality Networking events Reward and recognition programmes Staff engagement programmes St. George’s Park facilities

47 1. ROB ARCHER CHARTERED OCCUPATIONAL PSYCHOLOGIST, LPP CONSULTING 2. DR SUE BRIDGEWATER UNIVERSITY OF LIVERPOOL 3. STEPHEN BROOKSON FINANCE TRAINER 4. ANDREW CLARK FOUNDER, SPEAK EASY 5. DR DORIAN DUGMORE PERFORM DIRECTOR OF CORPORATE WELLBEING 6. MICHAEL JOHNSON FOUNDER AND CEO OF EMERGENCE GLOBAL CONSULTING 7. MICHAEL JOHNSON FOOTBALL CONSULTANT 8. PATRICK LOFTUS VICE CHAIRMAN, DELOITTE LLP MEET 9. BARRY McNEILL CEO OF EUROPE, MIDDLE EAST & AFRICA AT CATAPULT SPORTS 10. RICHARD NUGENT FOUNDER, TWENTY ONE LEADERSHIP 11. JAMES PEARCE BRIGHTNESS MEDIA 12. MARK PROCTER MANAGEMENT AND LEADERSHIP TRAINER THE TEAM 13. MARK SPELMAN WORLD ECONOMIC FORUM 14 JEREMY SNAPE LMA NON-EXECUTIVE DIRECTOR; FOUNDER, SPORTING EDGE 15 PROFESSOR STUART TIMPERLEY STUART TIMPERLEY ASSOCIATES 16 LMA CHAIRMAN 17. CATHY WOOD MEDIA TRAINER

1. 2. 3. 10. 11. 12.

4. 5. 6. 13. 14. 15.

7. 8. 9. 16. 17.

48 49 TESTIMONIALS

“The Diploma in Football Management “The idea is to take good was extremely beneficial to my development as a football manager. practice from business I gained greater awareness of the and other sports, things many dimensions of being successful as a football manager, apart from like dealing with the media, just picking the team.” project management NIGEL ADKINS and organising finances. “I’m loving the Nothing can ever quite prepare you for that Diploma course and nasty question when you have lost a game, but I can’t wait for my it goes a long way in helping to. The course is new journey to begin.” the best one I’ve been on by a million miles.” SHAUN DERRY AIDY BOOTHROYD

“I wish I had known “I wish I had taken this course earlier as I have earlier everything learnt so much that is I have learnt so certain to help me improve far on this course.” in my future career.” OLE GUNNAR SOLSKJÆR

50 51 Actionimages

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52 53 MANAGEMENT IS...

ENJOYMENT ASPIRATIONS BOUNCING BACK LEARNING TALENT RELENTLESS TEACHING DECISION-MAKING DEDICATION MAN-MANAGEMENT CULTUREDREAMS24-7DISCIPLINE VISION WINNING INNOVATION LEADERSHIPSELF-AWARENESS REWARDINGTHE FANS INSPIRATION PASSION PRESSURE THE MEDIA CHALLENGING PRESSURE PHILOSOPHY COACHING VALUES EMOTIONS ...DON’T DO IT ON YOUR OWN

5454 5555 CONTACT >> GRAHAM MACKRELL DIRECTOR M 07836 544366 T 01283 576357 E [email protected]

ALI BETSON MEMBER SERVICES MANAGER M 07855 022117 T 01283 576363 E [email protected]

LEAGUE MANAGERS ASSOCIATION St. George’s Park, Newborough Road, Needwood, Burton upon Trent, DE13 9PD T 01283 576350

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