LMA DIPLOMA IN FOOTBALL MANAGEMENT 2020-2021 CONTENTS Achieving your ambitions 05 Course module overview 06 Course calendar 10 Entry requirements 13 The home of English football 14 The LMA Learning and Personal Development Model 16 LMA Institute events 19 Fee contribution and how to apply 21 Alumni 22 ACHIEVING YOUR AMBITIONS The LMA Institute offers those looking for a formal qualification the opportunity to obtain a Diploma in Football Management, in partnership with the University of Liverpool. This one-year course consists of a residential week at the start and end, with 7 one-day masterclasses throughout the year. Assessment is via assignments, group work and presentations. This programme continues to evolve to ensure it remains relevant to those working in “THE LMA DIPLOMA IN professional football and those who aspire to become managers. FOOTBALL MANAGEMENT The LMA Diploma in Football Management enhances your leadership abilities, sharpens your strategic thinking, gives practical insights into the modern practices of sports PROVIDES A BRIDGE BETWEEN performance management and gives you a broader perspective on the many challenges THE GAME’S COACHING and complexities of the football industry. The programme builds on your proven talent QUALIFICATIONS AND THE and experience to deliver a set of practical skills that you use as you build your career. REALITIES OF MANAGEMENT The Diploma challenges its students to raise their game, confront their knowledge gaps and refine their skill set. It inspires peer-to-peer learning, with all students sharing IN THE MODERN GAME.” their experiences in a rich, collaborative learning environment. It brings together an HOWARD WILKINSON, experienced group of lecturers, experts and industry insiders, as well as engaging with LMA CHAIRMAN many of the LMA’s senior members to share their real-life experiences in the game. You will graduate with a deep understanding of yourself and your personal leadership style, with an enhanced focus, confidence and a strong support network to make a significant impact as a leader in the game and to achieve your football career ambitions. 05 COURSE MODULE OVERVIEW COURSE INTRODUCTION LMA Diploma in Football Management: An Overview BUILDING YOUR BRAND Make your image work for you Assessment: N/A Master the art of CV writing to give you the edge Assessment: Individual essay 2 CAREER AND PERSONAL Face the important questions when embarking on the management journey DEVELOPMENT Learn from senior LMA members to ensure individual opportunities lead to a PRACTICAL MEDIA STRATEGY; Focus on managing and working with the media long career in the professional game THE MEDIA AND THE LAW; Explore the positives and pitfalls of social media Assessment: N/A SOCIAL MEDIA Practical training including on-camera interviews and press conferences Managers, the media and the law STAKEHOLDER ANALYSIS Study strategies and structures in football Assessment: N/A Identify, understand and prioritise the needs of key football stakeholders Understand power and interest and create successful governance structures TRANSFORMATIONAL Transformational neuroscience Assessment: Individual essay LEADERSHIP Practical strategies to guide your team towards your vision and towards performance improvement Assessment: Individual essay 1 PERSONAL PSYCHOLOGICAL Myers Briggs Type Indicator PROFILING Strength Deployment Inventory MENTAL TOUGHNESS Cognitive behavioural techniques to maximise performance under pressure Learn more about yourself and use this self-awareness to improve your people management skills AND RESILIENCE Practical techniques to develop psychological resilience skills Improve your negotiation and team building skills, and deal more effectively with difficult situations Assessment: Individual essay 3 Assessment: N/A BUILDING BACKROOM TEAMS Create successful and well-blended teams INFLUENCING AND NEGOTIATION Gain skills to create successful outcomes by developing a thorough understanding of psychological Gain a deeper understanding of managing teams, particularly in times of stress approaches to personality and motivation Master the art of conflict resolution Assessment: Individual essay 1 Assessment: Individual essay 1 and 3 MANAGING UPWARDS Effective communication strategies when managing upwards FOOTBALL FINANCE Key financial tools used in football business: balance sheets, P&L, cash flow; key ratios Building chemistry to improve relationships across the working environment Develop an understanding of boardroom negotiations Turn ideas into results to build credibility and cement relationships Recognise the fundamental financial challenges facing football clubs at all levels Assessment: Individual essay 1 Group assignment: Analysis of football club accounts 06 07 DIVERSITY, MULTI-CULTURE Insights into diversity, equality and the law STUDY VISIT Research and arrange club visit AND LANGUAGES Managing multicultural teams Benchmark 3 areas of club operations The benefits of harnessing diversity Assessment: Assignment 5 - 15-minute presentation and individual written report Assessment: N/A FINAL ASSESSMENT Final project presentation of student’s choice, e.g. Strategic analysis of a club, club season review, BUILDING HIGH Learn how the best leaders engage their teams with a compelling vision and a strong team identity mock job interview Define the characteristics of high performance teams PERFORMANCE TEAMS Assessment: Assignment 6 - 10-minute presentation and 5,000 word written report Explore techniques to innovate and stay ahead of the competition Assessment: Assignment 5 MANAGING IN THE Premier League manager Q&A: insights and tips at course completion ENGLISH GAME Assessment: N/A PERSONAL HEALTH Explore the challenges to your own health and wellbeing AND WELLBEING Insights in preventing illness and injury to you and your team Optimise daily performance and build long-term resilience Practical health assessments Assessment: N/A PERFORMANCE ANALYTICS Understand how to use performance data to drive success How to apply analytics to training and player recruitment processes Manipulate data to create meaningful and practical performance insights Assessment: N/A PUBLIC SPEAKING AND Tips on how to be authentic in front of any audience PRESENTATION SKILLS Structure presentations to deliver a polished and professional message Techniques to commit your presentation to memory Defeat stage fright Assessment: Assignments 5 & 6 08 09 “I’VE BEEN MANAGING FOR 20 YEARS AND PEOPLE OFTEN ASK ME WHY I NEED A DIPLOMA IN FOOTBALL MANAGEMENT. EVERY DAY IS A SCHOOL DAY FOR ME AND YOU SHOULD ALWAYS LOOK TO BROADEN YOUR EDUCATION.” JOHN COLEMAN “THIS COURSE HAS NOT ONLY CHANGED THE WAY I GO ABOUT MY JOB, BUT IT HAS CHANGED MY LIFE. I FIND WAYS TO APPLY SO MUCH OF WHAT I’VE STUDIED OVER THE PAST YEAR TO EVERYTHING I DO.” JIMMY BELL COURSE CALENDAR Residential Summer School 08-12 June 2020 University of Liverpool, Liverpool Masterclass 23 September 2020 St. George’s Park Masterclass 14 October 2020 St. George’s Park Masterclass 04 November 2020 St. George’s Park Masterclass 02 December 2020 St. George’s Park Masterclass January 2021 St. George’s Park Masterclass February 2021 St. George’s Park Masterclass March 2021 St. George’s Park “FOR ANY COACH OR MANAGER Residential Summer School May 2021 TBC IN THE PROFESSIONAL GAME, THE LMA COURSES ARE A MUST. WHEN DEALING WITH PLAYERS YOU MUST DEMONSTRATE MAN MANAGEMENT AND LEADERSHIP SKILLS, ALONGSIDE YOUR COACHING ABILITIES.” CHRIS POWELL 10 ENTRY REQUIREMENTS Applications are welcome from any football professional who meets the admissions criteria and is committed to working as a football manager. ADMISSION CRITERIA n Applicants must hold a current UEFA ‘A’ coaching licence n Priority will be given to those who hold the English ‘A’ Licence Award n Applicants should have experience of the English Professional Game at Premier League or Football League level, as a player, coach, assistant manager or manager “HAVING GAINED VITAL BUSINESS n In exceptional circumstances, a candidate may be considered at the discretion of the AND LEADERSHIP SKILLS selection committee THROUGH THE LMA DIPLOMA IN FOOTBALL MANAGEMENT, IT Please note that you may be required to attend an interview. IS IMPORTANT TO USE THIS TO COMPLEMENT MY FOOTBALL AND MANAGEMENT KNOWLEDGE IN MY ROLE AS MANAGER.” SEAN DYCHE 13 THE HOME OF ENGLISH FOOTBALL “THE LMA DIPLOMA PROVIDED A St. George’s Park, a £105 million facility, is set in 330 acres of Staffordshire countryside, FANTASTIC LEARNING EXPERIENCE providing a wealth of world class football, sports science and educational facilities to the THROUGH CONTENT AND THE professional game. It is the home for England’s 28 national teams and includes 13 outdoor OPPORTUNITY TO LEARN FROM PEERS. pitches, including a replica Wembley surface, a full-size indoor 3G pitch, an indoor Futsal sports hall and a 3-lane sprint track. DEVELOPING AS A PERSON AND MANAGER The educational facilities, including a 100-seat lecture theatre, flexible seminar and IS AN ONGOING CHALLENGE AND THIS lecture rooms and a learning resource library, provide a richly collaborative learning COURSE HAS PROVIDED ME WITH REALLY environment for leaders both from inside and outside the professional game. USEFUL TOOLS, IDEAS AND SUPPORT TO Hilton at St. George’s Park features 228 guest bedrooms, including 11 suites, a HELP ME CONTINUE TO DO THAT.” restaurant and bar, and a health club and spa. REHANNE SKINNER 14 THE LMA LEARNING AND 1-TO-1 PERSONAL DEVELOPMENT MODEL PERSONAL QUALIFICATIONS RESEARCH DEVELOPMENT