Salon Spotlight: Outshine
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JANUARY 2017 New You! New SALON SPOTLIGHT: OUTSHINE New Year New Iconic Beauty Iconbc.com CONTRIBUTORS OUR COMMITMENT TO YOU • Equitable Service • Province Wide Education • Business Growth Tools ® All About Business “Only 1 in 4 new clients ever comes back!” ~ Glenn Baker, Take Command Summit Salon Business Centre “Thank you! Todd Gould, Icon Salon Systems and Maria Greer my sales rep for providing me with the best customer service this year. Thank you for the lovely gifts.” ~ Patti Kool, Hairstylist PMS Magenta C C - 0 M - 100 Y - 0 K - 0 PMS 425 PC PMS 225 C C - 0 C - 1 M - 0 M - 83 Y - 0 Y - 0 ICON BEAUTY STORE LOCATIONS...K - 77 K - 0 ABBOTSFORD SURREY VICTORIA 102 - 32660 George Ferguson Way 502 - 13329 - 78 Avenue 611 Discovery Street P 604-850-2339 P 604-591-8536 P 250-382-5546 E [email protected] E [email protected] E [email protected] Mon-Fri 9-5 Mon-Fri 9-5 Mon-Fri 9-5 Sat 10-3 Sat 11-3 KELOWNA VANCOUVER 115 - 1889 Springfield Road 102 - 853 Richards Street BEAUTY STORE SALE P 250-712-0218 P 604-683-0656 CUSTOMER APPRECIATION DAYS E [email protected] E [email protected] Mon-Fri 9-5 Sat 9-3 Mon-Fri 9-5 COMING SOON FEBRUARY 27 - 28, 2017 2 iconbc.com @iconsalonsystems EVENTS, BOGO DEAL & SOCIAL MEDIA May 7-8, 2017 Educator of ICON SALON SYSTEMS the Year Presents 2015 HAIR AFFAIR 2017 Featuring Special Guest SAM VILLA Day 1 (only) - Look & Learn Tickets $150 Day 1 & 2 (combo) - Hands-on Workshop Tickets $400 *Day 1 & 2 - Limited Tickets. Purchase early, combo tickets will sell out. Sheraton Vancouver Airport Hotel, Richmond BC Online registration open January 3, 2017 iconbc.com/samvilla EVO SUPER BOGO DEAL SOCIAL MEDIA FEATURED DESIGNS BUY ROOT CANAL BUY EASY TIGER GET SHAPE VIXEN GET ICON WELDER FREE FREE Tag Icon on Instagram, we love to share your work!! SKU: EVO ROOT VIXEN SKU: EVO EYE OF THE TIGER CUSTOMER SERVICE: 800-862-3811 or 604-591-2339 3 Conversations/SALON OF THE MONTH Outshine’s open and warm esthetic creates a Outshine comfortable and inviting vibe for guests. OUTSHINE SALON & SPA SALON & SPA 880 Esquimalt Rd. Q. What is OUTSHINE’s history? Q. How has Summit Salon Victoria, BC A. Outshine Salon & Spa opened its Business impacted or changed outshinesalonandspa.com doors on July 4, 2005. Our business how you do business? is a mother/daughter partnership. A. We have experienced extensive In 2010 we moved to our current change and growth in our operations location and significantly expanded since beginning Summit last year. We Details, Details the salon, spa and retail space. We now have systems in place to manage Location: Victoria also added a weight loss clinic. daily tasks, guest experiences, along Number of employee 18 with retail and inventory controls. Square feet: 3000 Q. What is the best part about Our service providers have attainable Salon Pitch: Outshine Salon & working with Redken? goals and targets that have resulted Spa is an integrated beauty centre A. We loved the results we were in a significant increase in new consisting of a full-service hair salon, getting with ShadesEQ so much that clients. We still have more positive day spa, and weight loss centre. We we decided to switch our permanent changes in the works and will remain offer a complete array of services colour line to Redken, and have not with Summit for the long term. to meet our guests’ beauty needs. looked back! Redken’s educational We are committed to providing our programs are exceptional and are Q. What do you value and how guests with exceptional experiences vital to our stylists as they continue are those values integrated into by way of excellent service and their career growth. Redken’s support your business? quality products in a friendly and improved our sales and motivated A. Best described by our commitment relaxed atmosphere. To ensure our staff. We love the loyalty program to “Triple Benefit”: Decisions are guest satisfaction we guarantee our so much that we became a Redken made based on what is best for our services and products. We also have Platinum Salon in 2016. guests, staff and company. In addition a ‘Rewards Program’ in place to we highly value teamwork lived out in show our appreciation for our guests’ a fun respectful work environment. loyalty. 4 iconbc.com @iconsalonsystems ICON EDUCATION 2017 ONLINE CLASS REGISTRATION at iconbc.com! (BOOK NOW - DON’T MISS OUT - ASK ICON DSC FOR DETAILS) Lower Mainland & Vancouver Island INVERNESS - SURREY REDKEN - VICTORIA REDKEN - SURREY Ear/Nose Piercing $25.00 Lighteners Pt 1 $25.00 Lighteners Pt 1 $25.00 JAN Professional Certification JAN Cluster Class JAN Cluster Class 23 with Inverness Educator 23 with Redken Educator 30 with Redken Educator Registration Deadline: Avail- Registration Deadline: Available Registration Deadline: Available BABE - VICTORIA REDKEN - SURREY REDKEN - VICTORIA Hair Extensions Intro $75.00 Lighteners Pt 2 125.00 Lighteners Pt 2 125.00 JAN Tape-In & I-Tip extensions FEB Cluster Class - Hands On FEB Cluster Class - Hands On 30 with Babe Education Team 06 with Redken Educator 20 with Redken Educator Registration Deadline: Jan 6 Registration Deadline: Jan 06 Registration Deadline: Jan 06 REVIV3 - VICTORIA REDKEN - SURREY EVO - SURREY Product Knowledge $25.00 Principles of Design $350.00 Products & Mixing $130.00 FEB Hair Restoration Regime FEB Principles of Cutting FEB Knowledge.Mix Master. Sales. 6 with Reviv3 Educator 26/27 with Danielle Wulff 27 with Alisha Dryburgh Registration Deadline: Jan 6 Registration Deadline: Jan 27 Registration Deadline: Jan 27 Interior / Kamloops REDKEN - KELOWNA REDKEN - KELOWNA BABE - KELOWNA Lighteners Pt 1 $25.00 Lighteners Pt 2 $125.00 Hair Extensions Intro $75.00 JAN Cluster Class FEB Cluster Class - Hands On FEB Tape-In & I-Tip extensions 23 with Redken Educator 06 with Redken Educator 20 with Babe Education Team Registration Deadline: Available Registration Deadline: January 06 Registration Deadline: Jan 20 EVO - KELOWNA REVIV3 - KELOWNA REKDEN - KELOWNA MAR Products & Mixing $130.00 MAR Product Knowledge $25.00 MAR Creative Color Trends $215.00 Knowledge. Mix Master. Sales Hair Restoration Regime Innovative Placement/Techniques 13 with Elisha Dryburgh 20 with Reviv3 Educator 26 with Katie Webster Registration Deadline: Feb 10 Registration Deadline: Feb 17 Registration Deadline: Feb 24 Northern BC REDKEN - P. GEORGE REDKEN - TERRACE Creative Color Trends $215.00 Principles of Design $370.00 APR Innovative Placement/Techniques JUN Principles of Cutting 2 with Dani White 25/26 with Adam Pimentel Registration Deadline: Mar 3 Registration Deadline: May 26 Ask your Icon DSC for details Class details online iconbc.com/education CUSTOMER SERVICE: 800-862-3811 or 604-591-2339 5 Become Thining Hair Specialists 30% of all retail sales are volumizing PMS Magenta C C - 0 M - 100 Y - 0 products! K - 0 PMS 425 PC PMS 225 C HairC - 0 extensionsC - 1 can create real, wearable solutions M - 0 M - 83 Y - 0 Y - 0 to K many- 77 commonK - 0 issues such as: > Fine hair clients seeking fullness > Offset age related thinning hair > Create volume on thin sides of head > Add hair to male pattern baldness > Use extensions to place needed hair to create a specific style Before & After Examples Register today for one of our upcoming Babe Extensions Classes at iconbc.com/education 6 iconbc.com @iconsalonsystems smooth intro offer make peace with the beast... buy + 5 mane tamer shampoo 300ml $700 5 mane tamer conditioner 300ml in retail 5 lockdown treatment 150ml value! 1 mane tamer shampoo 1L 1 mane tamer conditioner 1L get free 1 mane tamer shampoo 300ml 1 mane tamer conditioner 300ml 1 lockdown treatment 150ml 1 smooth launch brochure 1 smooth glorifier 1 smooth shelf talker 1 smooth retail brochure holder 12 smooth retail brochures launch brochure salon pricing cost: $399.00 value: $485.50 save: 17% / margin 50% srp: $798.00 CUSTOMER SERVICE: 800-862-3811 or 604-591-2339 7 RFM COLOR CAMO INTRO BUY 2 OF EACH COLOR SKU: COLOR CAMO INTRO U GET FREE > 10 Vol Litre > Swatchbook > Technique Guide > Clean Brew Litre ® 8 iconbc.com @iconsalonsystems the simple answer rackroot ‘em vixen & stack ‘em miss malleable deal buy buybuy buy shampoo & conditioner 300ml 1 litreroot canal 200ml 5 miss malleable 300ml get free getget 1/2 free price get free a rad bag 1 litreshape vixen 200ml a miss malleable 300ml product 200ml free bag $27$xx.xx.38 - $ea33.75ea 2nd litre $xx.xxea $33.20ea & product savevalue 25% $xx.xx / save xx% half price value $xx.xx / save xx% value $49.80 / save 33% $xx.xx (srp) $xx.xx (srp) $66.00 (srp) SKU: EVO SIMPLE ANSWER HYDRATE REPAIR VOLUME free 300ml & free display shape vixen *display card with every 6 deals. helmut light shebang-a-bang deal the simple answer root vixen buy 3 buy 5 helmutbuy light 200ml shebabuyng-a-bang 200ml geshampoot free & con oneditioner 300ml getroot free canal one200ml hegetlmut lifghreet 200ml shebagetng-a-bang free 200ml a rad bag shape vixen 200ml product 200ml $45.00 for 4 the simple answer$83.00 for 6 root vixen free bag value $60.00 / save 25% value$xx.xx $99.60 / easave 17% $33.00 (srp) ea & product $33.00 (srp) SKU:$33 HELMUT.20 LIGHT OFFER U rack ‘em & stack ‘em value $xx.xx / save xx% miss malleable deal buy SKU: SHEBANG 5 AND 1 OFFER U buy value $49.80 / save 33% shampoo & conditioner 3$xx.xx00ml (srp) $66.00 (srp) root canal 200ml SKU: EVO SIMPLE ANSWER buy buy HYDRATE 1 litre 5 miss malleable 300ml REPAIR get free get free VOLUME a radget bag 1/2 price get free shape vixen 200ml the simple answer 1 litre the simple answer product 200ml root vixenroot vixen a miss malleable