Media Pack ABSOLUTE RADIO
The Absolute Radio family of stations is made up of Absolute Radio, Absolute Classic Rock, Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s and Absolute Radio 00s.
From landmark documentaries and intimate live sessions to festival exclusives and specialist programming, Absolute Radio is commercial radio’s most ambitious and innovative brand.
We’re famous for being the home of Dave Berry, Jason Manford, Frank Skinner and the No Repeat Guarantee.
We champion the very best in rock music, from breaking new acts such as Rag‘n’Bone Man and Blossoms to favourites such as Coldplay and Foo Fighters, along with the best of legends like The Beatles, Bon Jovi and Queen. We don’t do plastic pop pap – we do real guitars, real drums and real singers.
Absolute Radio. Where real music matters.
ABSOLUTE RADIO NETWORK NOW REACHES 4.5M LISTENERS
32.4M LISTENING HOURS ACROSS THE NETWORK PER WEEK
UK’S #2 COMMERCIAL RADIO BREAKFAST SHOW
ABSOLUTE 80S #2 DIGITAL COMMERCIAL RADIO STATION ABSOLUTE RADIO AUDIENCE
Absolute Radio’s listeners are ‘Reluctant Adults’. They used to love going to gigs, football and comedy nights when they were young and carefree. Now, they have mortgages, careers, families and responsibilities. That doesn’t mean they’ve lost their sense of fun, but it means other priorities have taken hold.
They’re opinion formers in their group and they’re still passionate about music, using the radio station as a means of discovering new bands or re-discovering albums. They’re fans of Coldplay, Blur and Foo Fighters, but also love some classic Fleetwood Mac and Rolling Stones. Our listeners are interested in intelligent observational comedy and they love their football. Despite not being able to go to as many games, they watch more matches at home. They are tech-savvy and understand how the digital world can help them to access and share great content. They are homeowners who are upmarket and like to do things properly. If they’ve got a bit of extra cash they’ll treat themselves rather than saving for a rainy day.
Look around you, Absolute Radio’s audience are intelligent, irreverent people who want a content-rich and challenging radio station where “Real Music Matters”. 55% HAVE CHILDREN IN HOUSE THE WICKES ABSOLUTE RADIO SPONSORSHIP DELIVERED DOUBLE FIGURE REVENUE ROI FOR 55% HAVE A MORTGAGE EVERY £1 INVESTED. AN INCREASE YOY WHICH OUT-PERFORMED ALL SPOT RADIO. 58% HAVE A PENSION 38% WANT TO RETIRE EARLY 43% REGULARLY GO TO LIVE COMEDY 62% OF ABSOLUTE RADIO LISTENERS WOULD CONSIDER BUYING A SKY Q BOX AFTER 34% REGULARLY PAY TO WATCH LIVE SPORT HEARING THEIR ACTIVITY ON AIR 76% DO ONLINE BANKING 89% DO ONLINE SHOPPING
74% OF LISTENERS WERE AWARE OF HEARING 16% GO TO FESTIVALS MACMILLAN’S CAMPAIGN ON ABSOLUTE RADIO AND 41% WANTED TO FIND OUT MORE 18% GO TO THE CINEMA EVERY MONTH 29% HAVE NETFLIX PROPER FUNNY THE DAVE BERRY Absolute Radio boasts a wealth of award-winning comedy talent. We BREAKFAST SHOW are the home of The Frank Skinner Show, Jason Manford, Dave Berry and Dave Berry is set to take the reins of star of the IT Crowd, Matt Berry. We have pioneered ad-funded comedy the Absolute Radio Breakfast show, programming too, producing ‘Masters alongside co-host Matt Dyson. On top of of Man Time’ in association with Just having the biggest guests and greatest For Men and hosted by Danny Wallace. gigs, Breakfast Show listeners will We also produced the ‘David Bowie Is’ continue to enjoy UK radio’s first ever documentary with the V&A Museum, tailored music service. Ground-breaking which was fronted by Tim Minchin. If technology allows listeners to choose that wasn’t enough, we have thousands the music they want to hear on the of hours of on-demand comedy breakfast show. From Absolute Radio programming in our podcast channels 60s to 00s and Classic Rock, there’s with eight million streams per year. seven options. Put simply, one button is pressed and seven different songs play out across our stations. Each is matched for duration, mood, artists and tempo, meaning that when the microphone re- opens, there’s no jarring and all of the services unite for the link.
NO REPEAT GUARANTEE We like to keep things fresh with our No Repeat Guarantee, which means you’ll never hear the same song twice on weekday’s between 9am and 5pm. PLATFORM OFFERING
INSTREAM Absolute Radio account holders hear 50% fewer adverts, compared to listening through a normal radio. This InStream technology ensures users get more songs and allows advertisers to target ads based on age, gender and location.
DIGITAL ABSOLUTE RADIO LIVE
We put digital innovation at the heart of what we do. From the Isle of Wight festival to Abbey Road, from Hyde Park to St With a sleek design, our website is fully responsive for Paul’s Cathedral, Absolute Radio Live is responsible for some of the every screen size and is focused on driving listening, most spine-tingling live music moments in modern memory. putting all decade stations at the forefront along with a ‘Listen Live’ button. The No Repeat Guarantee and Coldplay played an unforgettable show for us at the London Palladium Rock ‘n’ Roll Football also get featured positions on and Elbow, Liam Gallagher, Noel Gallagher, Biffy Clyro and Kasabian have the main station home page. all performed gigs in out-of-this-world places for Absolute Radio. It’s not just these landmark events where we excel though. We’re also the official Our free Absolute Radio app is available on Apple, radio partner for the Isle of Wight festival, where we’re on-site with exclusive Android and Amazon devices and is home to loads interviews, live tracks and uninterrupted stage sets from star-studded line-ups. of incredible, on-demand content. You can listen back to exclusive interviews and live performances, Sometimes, there’s no place like home. We open our doors for intimate as well as loads of brilliant podcasts and special, sessions from stars such as Rag’n’Bone Man and The 1975 to Paul Weller ground-breaking documentaries. and Richard Ashcroft. Absolute Radio is proud to support both established legends and the future superstars of music. CONTACTS
Group MD, National Radio Steve Parkinson [email protected]
Group Content Director Tony Moorey [email protected]
Content Director Paul Sylvester [email protected]
Marketing Director, National Radio Clare Baker [email protected]
For all advertising enquiries [email protected]