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2016 Global Marketing Conference at Hong Kong 2016 Global Marketing Conference at Hong Kong “Bridging Asia and the World: Global Platform for Interface between Marketing and Management” 21st-24th July, 2016 Conrad Hong Kong, Hong Kong Conference Co-chairs: Roland T. Rust (University of Maryland) Gerrit van Bruggen (Erasmus University) Sharyn Rundle-Thiele (Griffith University) Toshihiko Miura (Chuo University) Jaihak Chung (Sogang University) Patrick Poon (Lingnan University) Hosts: American Marketing Association European Marketing Academy Australian & New Zealand Marketing Academy Japan Society of Marketing and Distribution International Textile and Apparel Association Korean Scholars of Marketing Science Lingnan University Organizer: Global Alliance of Marketing & Management Associations Partners: China Marketing Association (China) Association for Consumer Research (USA) AEMARK (Spain) Greek Marketing Academy (Greece) Aalto University School of Business (Finland) Harbin Institute of Technology (China) Center for Sustainable Culture & Service, Yonsei University (Republic of Korea) Neuromarketing Science & Business Association Sponsoring Journals: Journal of Business Research International Journal of Advertising Journal of Advertising Journal of Public Policy & Marketing Journal of Global Scholars of Marketing Science Journal of Global Fashion Marketing Journal of Brand Management Australasian Marketing Journal Journal of Management Science Sponsors: Aalto University Executive Education Creativity Marketing Center, ESCP Europe National Research Foundation of Korea Youngone Corporation Korea Economy and Management Development Institute Korea Tourism Organization Seoul Metropolitan Government Routledge, Taylor & Francis Group The Conference Organizing Committee Chair: Eunju Ko (Yonsei University) Academic Excellence Committee Chair: Charles R. Taylor (Villanova University) General Secretary: Kyung Hoon Kim (Changwon National University) Conference Proceedings Editor: Juran Kim (Jeonju University) 2016 Global Marketing Conference at Hong Kong July 21, 2016 TIME EVENT 17:00-20:00 Registration (Foyer of Grand Ballroom, Lower Lobby Level) Conference Reception (Grand Ballroom, Lower Lobby Level) Sponsors: - Lingnan University, Hong Kong - Routledge (Taylor & Francis) 18:00-20:00 Entertainments: - Cultural extravaganzas (Chinese rainbow calligraphy, Chinese knotting & flour doll making) - Chinese Music Presider: Benjamin G. Voyer (ESCP Europe) i 2016 Global Marketing Conference at Hong Kong July 22, 2016(*Seminar Rooms Level 7) TIME Hennessy* Chatham* Bowen* Kennedy* Caine* Stanley* Salisbury* Tai Tam* Humphrey* 07:45-08:00 Coffee Break (Lobby, Level 7) Session 1.1 Session 1.2 Session 1.3 Session 1.4 Session 1.5 Session 1.6 Session 1.7 Session 1.8 Session 1.9 Global Country Success Factors in Strategic Retail Cross-Cultural Marketing and Product Consumer Fashion Digital Perspectives in Predispositions: Global B2B Management Consumer New Product Innovation and Behavior in Strategy and 08:00-09:15 Public Policy & COO Images, Markets I: B2B Behavior Development Diffusion in Health and Practice Marketing I Ethnocentrism, Customer Value Capabilities Emerging Markets Leisure Disidentification, Affinity and Creation Industries Animosity Keynote Speech I: Improving Management Science: Problems and Solutions (Grand Ballroom, Lower Lobby Level) 09:25-10:15 - J. Scott Armstrong (The Wharton School, University of Pennsylvania), Recipient of the Armstrong Brilliance in Research in Marketing Award 2016 10:15-10:30 Coffee Break (Lobby, Level 7) Session 2.1 Session 2.2 Session 2.3 Session 2.4 Session 2.5 Session 2.6 Session 2.7 Session 2.8 Session 2.9 How to Publish Electronic Word Success Factors in Luxury Brand Corporate Branding, 2016 Advancing 2016 JSMD Luxury 10:25-11:40 Useful Research of Mouth Global B2B Markets Management in Luxury Marketing & ITAA-GAMMA Tourism and -GAMMA Joint Brand-Building (eWOM) I II: B2B Customer Advertising I Identity-based Value Joint Symposium Hospitality Symposium I Interaction and Firm Management I I Marketing I Performance Session 3.1 Session 3.2 Session 3.3 Session 3.4 Session 3.5 Session 3.6 Session 3.7 Session 3.8 Session 3.9 Global Electronic Word Success Factors in Consumers, Brands Corporate Branding, 2016 Advancing Consumer Consumption and Perspectives in of Mouth Global B2B and Brand Luxury Marketing & ITAA-GAMMA Tourism and Decision Marketing in 11:50-12:50 Public Policy & (eWOM) II Markets III: B2B Management I Identity-based Value Joint Symposium Hospitality Making and Multicultural Marketing II Supply Chain Management II II Marketing II Quality Signal Marketplaces Issues Conference Lunch I (Grand Ballroom, Lower Lobby Level) 13:00-14:00 Keynote Speech II: Engagement: A New Source of Competitive Advantage - V. Kumar (J. Mack Robinson College of Business, Georgia State University), Editor-in-Chief of Journal of Marketing Session 4.1 Session 4.2 Session 4.3 Session 4.4 Luxury Session 4.5 Session 4.6 Session 4.7 Session 4.8 Session 4.9 Global Electronic Word New Normal in Brand Management Transcultural Corporate Branding, Marketing in 2016 NMSBA Trends in Physical Perspectives in of Mouth China: The in Advertising II Experiences Luxury Marketing & Emerging -GAMMA Joint and E-commerce 14:00-15:30 Public Policy & (eWOM) III Opportunities and within and beyond Identity-based Value Markets: Symposium Retailing Marketing III Challenges Home I Management III Challenges & Confronting Marketing Opportunities 15:30-15:45 Coffee Break (Lobby, Level 7) Session 5.1 Session 5.2 Session 5.3 Session 5.4 Luxury Session 5.5 Session 5.6 Session 5.7 Session 5.8 Session 5.9 Global Electronic Word Marketing Brand Management Transcultural 2016 ANZMAC Marketing in Advertising and Branded 15:40-17:10 Perspectives in of Mouth Anthropology in Advertising III Experiences -GAMMA Joint General I Branding Entertainment and Public Policy & (eWOM) IV Research (MAR) I within and beyond Symposium I Product Placement Marketing IV Home II 15:40-17:10 216 Global Networking (Grand Ballroom, Lower Lobby Level) Session 6.1 Session 6.2 Session 6.3 Session 6.4 Luxury Session 6.5 Session 6.6 Session 6.7 Session 6.8 Session 6.9 Global Electronic Word Marketing Brand Management Transcultural 2016 ANZMAC 2016 Marketing Relationship Perspectives in of Mouth Anthropology in Advertising IV Experiences -GAMMA Joint JSMD-GAMMA Strategy and Marketing 17:20-18:50 Public Policy & (eWOM) V Research (MAR) within and beyond Symposium II Joint Symposium II Management Marketing V II Home III 2016 GAMMA Young Artist Competition (Foyer of Grand Ballroom, Lower Lobby Level) - Meet the Artists (Winners of 2016 GAMMA Young Artist Competition) and Exhibition Conference Dinner (Grand Ballroom, Lower Lobby Level) 18:50-22:00 - Welcome Speeches, Award Ceremony for ‘Armstrong Brilliance in Research in Marketing Award 2016’ & Hip Hop Lion Dance, ii 2016 Global Marketing Conference at Hong Kong July 23, 2016(*Seminar Rooms Level 7) TIME Hennessy* Chatham* Bowen* Kennedy* Caine* Stanley* Salisbury* Tai Tam* Humphrey* 07:45-08:00 Coffee Break (Lobby, Level 7) Session 7.1 Session 7.2 Session 7.3 Session 7.4 Session 7.5 Session 7.6 Session 7.7 Session 7.8 Session 7.9 2016 EMAC Electronic Word Marketing in Marketing 2.0: International Product Stakeholders-brand Art, Design, Food, Hospitality -GAMMA Joint of Mouth General II Digital Consumers Marketing and Innovation and Relationships/ The Culture and Brand and Tourism Symposium/ (eWOM) VI and Interactive Export Service Future of Customer Management Marketing I 08:00-09:30 2016 Big Data Marketing I Management Marketing Equity: Expanding Its Validity and Marketing Implication Symposium Session 8.1 Session 8.2 Session 8.3 Session 8.4 Session 8.5 Session 8.6 Session 8.7 Session 8.8 Session 8.9 Meet the Editors Electronic Word Marketing in Marketing 2.0: Theoretical and Marketing and Mobile Marketing Explore the Role of Food, Hospitality of Mouth General III Digital Consumers Practical Business Ethics I the Interaction of and Tourism 09:40-11:10 (eWOM) VII and Interactive Evolution of Cooperation and Marketing II/ Marketing II Retailing Competition/ New Wine Marketing Product Design Innovation in Marketing 11:10-11:25 Coffee Break (Lobby, Level 7) Session 9.1 Session 9.2 Session 9.3 Session 9.4 Session 9.5 Session 9.6 Session 9.7 Session 9.8 Session 9.9 Conversation JGSMS & JGFM Brand Marketing Marketing 2.0: Research, Writing, Marketing and Mobile Marketing Interactive Services with the Editors Editorial Board in the Digital Age Digital Consumers Publishing Entrepreneurship II/ Mobile Marketing Marketing I Meetings I/ Marketing for and Interactive Skills-Building Advertising Communication/ 11:20-12:50 Humanship Marketing III/ Workshop I Intercultural (Re-)establishing Communications/ Trust in GMA-GAMMA Corporations I Joint Symposium I 12:20-14:20 Multimedia Presentation (Foyer of Grand Ballroom, Lower Lobby Level) Conference Lunch II (Grand Ballroom, Lower Lobby Level) - Award Ceremony: 13:00-14:20 Best Conference Paper Award, Global Scholar of the Year Award, Best Reviewer Award, Best Track Chair Award, Best Young Artist of the Year Award, L’Oréal Professorship in Creativity Marketing AWARD on BEAUTY & MARKETING, Excellent Service Award Session 10.1 Session 10.2 Session 10.3 Session 10.4 Session 10.5 Session 10.6 Session 10.7 Session 10.8 Session 10.9 2016 Consumers, Brand Marketing Marketing in Research, Writing, 2016 Global Sustainable (Re-)establishing Services GMA-GAMMA Brands and Brand in the Digital Age General IV Publishing Fashion Market Marketing in Asia Trust
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