2016 Global Marketing Conference at Hong Kong “Bridging Asia and the World: Global Platform for Interface between Marketing and Management” 21st-24th July, 2016 Conrad Hong Kong, Hong Kong

Conference Co-chairs: Roland T. Rust (University of Maryland) Gerrit van Bruggen (Erasmus University) Sharyn Rundle-Thiele (Griffith University) Toshihiko Miura (Chuo University) Jaihak Chung (Sogang University) Patrick Poon (Lingnan University) Hosts: American Marketing Association European Marketing Academy Australian & New Zealand Marketing Academy Japan Society of Marketing and Distribution International Textile and Apparel Association Korean Scholars of Marketing Science Lingnan University Organizer: Global Alliance of Marketing & Management Associations Partners: China Marketing Association (China) Association for Consumer Research (USA) AEMARK (Spain) Greek Marketing Academy (Greece) Aalto University School of Business (Finland) Harbin Institute of Technology (China) Center for Sustainable Culture & Service, Yonsei University (Republic of Korea) Neuromarketing Science & Business Association Sponsoring Journals: Journal of Business Research International Journal of Advertising Journal of Advertising Journal of Public Policy & Marketing Journal of Global Scholars of Marketing Science Journal of Global Fashion Marketing Journal of Brand Management Australasian Marketing Journal Journal of Management Science

Sponsors: Aalto University Executive Education Creativity Marketing Center, ESCP Europe National Research Foundation of Korea Youngone Corporation Korea Economy and Management Development Institute Korea Tourism Organization Seoul Metropolitan Government Routledge, Taylor & Francis Group The Conference Organizing Committee Chair: Eunju Ko (Yonsei University) Academic Excellence Committee Chair: Charles R. Taylor (Villanova University) General Secretary: Kyung Hoon Kim (Changwon National University) Conference Proceedings Editor: Juran Kim (Jeonju University)

2016 Global Marketing Conference at Hong Kong

July 21, 2016

TIME EVENT

17:00-20:00 Registration (Foyer of Grand Ballroom, Lower Lobby Level)

Conference Reception (Grand Ballroom, Lower Lobby Level) Sponsors: - Lingnan University, Hong Kong - Routledge (Taylor & Francis) 18:00-20:00 Entertainments: - Cultural extravaganzas (Chinese rainbow calligraphy, Chinese knotting & flour doll making) - Chinese Music Presider: Benjamin G. Voyer (ESCP Europe)

i 2016 Global Marketing Conference at Hong Kong July 22, 2016(*Seminar Rooms Level 7)

TIME Hennessy* Chatham* Bowen* Kennedy* Caine* Stanley* Salisbury* Tai Tam* Humphrey* 07:45-08:00 Coffee Break (Lobby, Level 7) Session 1.1 Session 1.2 Session 1.3 Session 1.4 Session 1.5 Session 1.6 Session 1.7 Session 1.8 Session 1.9 Global Country Success Factors in Strategic Retail Cross-Cultural Marketing and Product Consumer Fashion Digital Perspectives in Predispositions: Global B2B Management Consumer New Product Innovation and Behavior in Strategy and 08:00-09:15 Public Policy & COO Images, Markets I: B2B Behavior Development Diffusion in Health and Practice Marketing I Ethnocentrism, Customer Value Capabilities Emerging Markets Leisure Disidentification, Affinity and Creation Industries Animosity Keynote Speech I: Improving Management Science: Problems and Solutions (Grand Ballroom, Lower Lobby Level) 09:25-10:15 - J. Scott Armstrong (The Wharton School, University of Pennsylvania), Recipient of the Armstrong Brilliance in Research in Marketing Award 2016 10:15-10:30 Coffee Break (Lobby, Level 7) Session 2.1 Session 2.2 Session 2.3 Session 2.4 Session 2.5 Session 2.6 Session 2.7 Session 2.8 Session 2.9 How to Publish Electronic Word Success Factors in Luxury Brand Corporate Branding, 2016 Advancing 2016 JSMD Luxury 10:25-11:40 Useful Research of Mouth Global B2B Markets Management in Luxury Marketing & ITAA-GAMMA Tourism and -GAMMA Joint Brand-Building (eWOM) I II: B2B Customer Advertising I Identity-based Value Joint Symposium Hospitality Symposium I Interaction and Firm Management I I Marketing I Performance Session 3.1 Session 3.2 Session 3.3 Session 3.4 Session 3.5 Session 3.6 Session 3.7 Session 3.8 Session 3.9 Global Electronic Word Success Factors in Consumers, Brands Corporate Branding, 2016 Advancing Consumer Consumption and Perspectives in of Mouth Global B2B and Brand Luxury Marketing & ITAA-GAMMA Tourism and Decision Marketing in 11:50-12:50 Public Policy & (eWOM) II Markets III: B2B Management I Identity-based Value Joint Symposium Hospitality Making and Multicultural Marketing II Supply Chain Management II II Marketing II Quality Signal Marketplaces Issues Conference Lunch I (Grand Ballroom, Lower Lobby Level) 13:00-14:00 Keynote Speech II: Engagement: A New Source of Competitive Advantage - V. Kumar (J. Mack Robinson College of Business, Georgia State University), Editor-in-Chief of Journal of Marketing Session 4.1 Session 4.2 Session 4.3 Session 4.4 Luxury Session 4.5 Session 4.6 Session 4.7 Session 4.8 Session 4.9 Global Electronic Word New Normal in Brand Management Transcultural Corporate Branding, Marketing in 2016 NMSBA Trends in Physical Perspectives in of Mouth China: The in Advertising II Experiences Luxury Marketing & Emerging -GAMMA Joint and E-commerce 14:00-15:30 Public Policy & (eWOM) III Opportunities and within and beyond Identity-based Value Markets: Symposium Retailing Marketing III Challenges Home I Management III Challenges & Confronting Marketing Opportunities 15:30-15:45 Coffee Break (Lobby, Level 7) Session 5.1 Session 5.2 Session 5.3 Session 5.4 Luxury Session 5.5 Session 5.6 Session 5.7 Session 5.8 Session 5.9 Global Electronic Word Marketing Brand Management Transcultural 2016 ANZMAC Marketing in Advertising and Branded 15:40-17:10 Perspectives in of Mouth Anthropology in Advertising III Experiences -GAMMA Joint General I Branding Entertainment and Public Policy & (eWOM) IV Research (MAR) I within and beyond Symposium I Product Placement Marketing IV Home II 15:40-17:10 216 Global Networking (Grand Ballroom, Lower Lobby Level) Session 6.1 Session 6.2 Session 6.3 Session 6.4 Luxury Session 6.5 Session 6.6 Session 6.7 Session 6.8 Session 6.9 Global Electronic Word Marketing Brand Management Transcultural 2016 ANZMAC 2016 Marketing Relationship Perspectives in of Mouth Anthropology in Advertising IV Experiences -GAMMA Joint JSMD-GAMMA Strategy and Marketing 17:20-18:50 Public Policy & (eWOM) V Research (MAR) within and beyond Symposium II Joint Symposium II Management Marketing V II Home III 2016 GAMMA Young Artist Competition (Foyer of Grand Ballroom, Lower Lobby Level) - Meet the Artists (Winners of 2016 GAMMA Young Artist Competition) and Exhibition Conference Dinner (Grand Ballroom, Lower Lobby Level) 18:50-22:00 - Welcome Speeches, Award Ceremony for ‘Armstrong Brilliance in Research in Marketing Award 2016’ & Hip Hop Lion Dance, ii 2016 Global Marketing Conference at Hong Kong July 23, 2016(*Seminar Rooms Level 7)

TIME Hennessy* Chatham* Bowen* Kennedy* Caine* Stanley* Salisbury* Tai Tam* Humphrey* 07:45-08:00 Coffee Break (Lobby, Level 7) Session 7.1 Session 7.2 Session 7.3 Session 7.4 Session 7.5 Session 7.6 Session 7.7 Session 7.8 Session 7.9 2016 EMAC Electronic Word Marketing in Marketing 2.0: International Product Stakeholders-brand Art, Design, Food, Hospitality -GAMMA Joint of Mouth General II Digital Consumers Marketing and Innovation and Relationships/ The Culture and Brand and Tourism Symposium/ (eWOM) VI and Interactive Export Service Future of Customer Management Marketing I 08:00-09:30 2016 Big Data Marketing I Management Marketing Equity: Expanding Its Validity and Marketing Implication Symposium

Session 8.1 Session 8.2 Session 8.3 Session 8.4 Session 8.5 Session 8.6 Session 8.7 Session 8.8 Session 8.9 Meet the Editors Electronic Word Marketing in Marketing 2.0: Theoretical and Marketing and Mobile Marketing Explore the Role of Food, Hospitality of Mouth General III Digital Consumers Practical Business Ethics I the Interaction of and Tourism 09:40-11:10 (eWOM) VII and Interactive Evolution of Cooperation and Marketing II/ Marketing II Retailing Competition/ New Wine Marketing Product Design Innovation in Marketing 11:10-11:25 Coffee Break (Lobby, Level 7) Session 9.1 Session 9.2 Session 9.3 Session 9.4 Session 9.5 Session 9.6 Session 9.7 Session 9.8 Session 9.9 Conversation JGSMS & JGFM Brand Marketing Marketing 2.0: Research, Writing, Marketing and Mobile Marketing Interactive Services with the Editors Editorial Board in the Digital Age Digital Consumers Publishing Entrepreneurship II/ Mobile Marketing Marketing I Meetings I/ Marketing for and Interactive Skills-Building Advertising Communication/ 11:20-12:50 Humanship Marketing III/ Workshop I Intercultural (Re-)establishing Communications/ Trust in GMA-GAMMA Corporations I Joint Symposium I 12:20-14:20 Multimedia Presentation (Foyer of Grand Ballroom, Lower Lobby Level) Conference Lunch II (Grand Ballroom, Lower Lobby Level) - Award Ceremony: 13:00-14:20 Best Conference Paper Award, Global Scholar of the Year Award, Best Reviewer Award, Best Track Chair Award, Best Young Artist of the Year Award, L’Oréal Professorship in Creativity Marketing AWARD on BEAUTY & MARKETING, Excellent Service Award Session 10.1 Session 10.2 Session 10.3 Session 10.4 Session 10.5 Session 10.6 Session 10.7 Session 10.8 Session 10.9 2016 Consumers, Brand Marketing Marketing in Research, Writing, 2016 Global Sustainable (Re-)establishing Services GMA-GAMMA Brands and Brand in the Digital Age General IV Publishing Fashion Market Marketing in Asia Trust in Marketing II 14:30-15:45 Joint Symposium Management II II Skills-Building Equity and the World Corporations II II Workshop II Symposium for I/Marketing Traditional Education Market 15:45-16:00 Coffee Break (Lobby, Level 7) Session 11.1 Session 11.2 Session 11.3 Session 11.4 Session 11.5 Session 11.6 Session 11.7 Session 11.8 Session 11.9 Consumer Lifestyles 2016 Channel Global Marketing, Research, Writing, 2016 Sustainable Strategic 2016 in a Global Market: LU-GAMMA Management/ Identities and Publishing Sustainable Marketing in Asia Marketing ESCP-GAMMA Challenges and Joint Symposium B2B Marketing in Desires Skills-Building Fashion and and the World II Joint Symposium 15:55-17:10 Opportunities/ Fashion Workshop III Social Learning on Beauty Global Trends in Sport Management Platform Marketing: Past, Symposium Present, and Future

iii 2016 Global Marketing Conference at Hong Kong

July 24, 2016

TIME Event

09:00-12:00 Business Meetings

iv 2016 Global Marketing Conference at Hong Kong

Session 1 (8:00- 9:15, July 22, 2016)

Session 1.1 Global Perspectives in Public Policy & Marketing I Session Chairs: Kyung Hoon Kim (Changwon National University) Steven W. Kopp (The University of Arkansas) Manfred Schwaiger (Ludwig-Maximilians-University Munich)

Room: Hennessy

Shasha Wang The University of Western Australia

Dick Mizerski The University of Western Australia A formative measure of very young children’s persuasion Fang Liu The University of Western Australia knowledge Doina Olaru The University of Western Australia

Victoria Mallinckrodt World Economic Forum, Switzerland

Qiaolian Cheng Harbin Institute of Technology

Kexin Liu Harbin Institute of Technology The research of the influence of environmental values on Ruijin Zhang Harbin Institute of Technology the green consumer behavior Guofeng Li Harbin Institute of Technology

Jingjing Wang Harbin Institute of Technology

Joonheui Bae Kyungpook National University Asymmetric information of collaborative consumption Dong-Mo Koo Kyungpook National University platforms Kyung Hoon Kim Changwon National University

Nadine A. Schirmer Ludwig-Maximilians-University Munich

Consumer response to disclaimers in digitally retouched Manfred Schwaiger Ludwig-Maximilians-University Munich advertisements Charles R. Taylor Villanova University

John P. Costello Villanova University

1 2016 Global Marketing Conference at Hong Kong

Session 1.2 Country Predispositions: COO Images, Ethnocentrism, Disidentification, Affinity and Animosity Session Chair: Alexander Josiassen (Copenhagen Business School)

Room: Chatham Zening Song Beijing Foreign Studies University The role of global social bonding and consumer ethnocentrism on consumer appreciation for product Ahmad Daryanto Lancaster University diversity Felix Martin Lancaster University

Hoa Hong Pham RMIT Vietnam University The influence of product-country image on the International University/Vietnam National perceived quality: An empirical study from Vietnamese Ngoc Thai Pham University consumers Duy Vu Nguyen RMIT Vietnam University

Anxiety about food contamination: Psychological and Saeran Doh Miyagi University fMRI evaluation Yul-Wan Sung Tohoku Fukushi University,

Alexander Josiassen Copenhagen Business School A formalized framework of consumer’s mental pictures Florian Kock Copenhagen Business School of Country-of-Origin Stefanie Meß Copenhagen Business School

Mikael Andéhn Aalto University School of Business The country of origin effect – Key issues and future Alexei Gloukhovtsev Aalto University School of Business direction John Schouten Aalto University School of Business

2 2016 Global Marketing Conference at Hong Kong

Session 1.3 Success Factors in Global B2B Markets I B2B Customer Value Creation Session Chair: C. Anthony Di Benedetto (Temple University)

Room: Bowen

When customers are willing, but unable to pay: How customer budget knowledge impacts value-based Matthias Koch University of Melbourne marketing strategies for industrial offerings

Internal market orientation leveraging firm Qionglei Yu Canterbury Christ Church University performance via the internal success Bradley R. Barnes Sheffield Hallam University

Kyong Ryul Koo Changwon National University The effects of entrepreneurial value orientation on relationship performance through value co-creation in Kyung Hoon Kim Changwon National University B2B industry Nam Hee Jin Changwon National University University of Macau/ Leeds University The interplay of institutional environments and firm Jie Wu capabilities on value-creating synergy by emerging Business School market firms Zefu Wu Huaqiao University

3 2016 Global Marketing Conference at Hong Kong

Session 1.4 Strategic Retail Management Session Chair: Hong Yu (Ryerson University)

Room: Kenedy

Why do consumers buy premium private labels? Olivier Reimann University of Vienna -Some qualitative insights Udo Wagner University of Vienna

Jin Won Lee Xiamen University

The effect of construal level on choices in online Ji Yoon Kim Korea University shopping: The differential effect on the importance of the product and the store Sang Yong Kim Korea University

Hee Chan Park Jinhan Trading Co

Gender heterogeneity in the evaluations of store Jasmine A. L. Yeap Universiti Sains Malaysia environmental cues, store love and loyalty T. Ramayah Universiti Sains Malaysia

The influence of store location prestige on the Ken Kumagai Waseda University perceived status of luxury and non-luxury brands Shin’ya Nagasawa Waseda University

4 2016 Global Marketing Conference at Hong Kong

Session 1.5 Cross- Cultural Consumer Behavior Session Chair: Hector Gonzalez-Jimenez (University of York)

Room: Caine Benjamin Voyer ESCP Europe Business School Co-creating stakeholder and brand identities: A Minas Kastanakis ESCP Europe Business School cross-cultural consumer perspective Ann Kristin Rhode ESCP Europe Business School K J Somaiya Institute of Management Studies Isaac Jacob & Research Analyzing the cross cultural impact of the “World of K J Somaiya Institute of Management Studies Barbie” on young Indian girls in shaping their mindset Monica Khanna & Research to belong to a transnational imagined community K J Somaiya Institute of Management Studies Krupa Rai & Research Hector Gonzalez-Jimenez The York Management School Authentic versus aspirational branding: An individual and country level study of the actual and ideal Fernando Fastoso The York Management School self-congruity effect University of Bradford School of Kyoko Fukukawa Management University of Ljubljana/Shanghai University of Zhonghui Ding International Business & Economics Davor Vuchkovski University of Ljubljana

Vesna Žabkar University of Ljubljana Consumer innovativeness among young-adult consumers: Comparing East Asia and Central and Morikazu Hirose Tokyo Fuji University Eastern Europe Vatroslav Škare University of Zagreb

Đurđana Ozretić-Došen University of Zagreb

Matevž Rašković University of Ljubljana

The impact of Generation Y money attitudes on Helen Inseng Duh University of Witwatersrand compulsive buying: Contingency effects of childhood family resources and gender Thorsten Teichert Hamburg University

5 2016 Global Marketing Conference at Hong Kong

Session 1.6 Marketing and New Product Development Capabilities Session Chairs: Luigi Mario De Luca (Cardiff University) Destan Kandemir (Bilkent University) Achilleas Boukis (Sussex University)

Room: Stanley

Inès Chouk Cergy-Pontoise University Why consumer resist to smart products? Zied Mani Nantes University

The impact of cognitive processing on radical and Tetsuo Horiguchi Keio University incremental new product development performance

Redesigning marketing resources for product Maciej Mitręga University of Economics in Katowice innovations -– The evidence from polish companies

Kalliopi Chatzipanagiotou Glasgow University

Applying a fuzzy set qualitative comparative analysis Spiros Gounaris Strathclyde University for conflict resolution during new service development Achilleas Boukis Sussex University

Helen Perks Nottingham University

6 2016 Global Marketing Conference at Hong Kong

Session 1.7 Product Innovation and Diffusion in Emerging Markets Session Chairs: Hao Zhang (Northeastern University) Yang Sun (Zhejiang SCI-TECH University)

Room: Salisbury Configuring principal opportunism in International Lu-Yun (Vivian) Cheng Pearl Linguistics Ltd Joint Venture (IJV) Parents-IJV relationship: A combination of symmetrical and asymmetrical analysis Huifen (Helen) Cai Middlesex University Business School to advance agency theory and resource dependence theory Zhongqi Jin Middlesex University Business School Qunyong Wang Nankai University The effect of corruption on Chinese Firms: A combination of econometric analysis and fuzzy-set Na Wu Tianjin University of Economics and Finance qualitative comparative analysis Huifen (Helen) Cai Middlesex University Business School

A superficial friendship theory perspective on Lu-Yun (Vivian) Cheng Pearl Linguistics Ltd international market entry mode instability and stability Graça Miranda Silva Universidade de Lisboa

Determinants of Brain Drain in Chinese family business: Huifen (Helen) Cai Middlesex University Business School A fuzzy-set qualitative comparative analysis Graça Miranda Silva Universidade de Lisboa

7 2016 Global Marketing Conference at Hong Kong

Session 1.8 Consumer Behavior in Health and Leisure Industries Session Chair: Verena Rapp (Ludwig-Maximilians-Universitat Munich)

Room: Tai Tam

Private health data disclosure-A repeated scenario Antje Niemann Ludwig-Maximilians-Universität Munich design to investigate the willingness to provide data access to insurance companies Verena Rapp Ludwig-Maximilians-Universität Munich

Haozhou Pu Florida State University Exploring the relationship between motives and Jeffrey James Florida State University psychological continuum model of the distant fans Hanhan Xue Florida State University

Generic medicine beliefs among generation Y South Helen Inseng Duh University of Witwatersrand Africans Chuma Diniso University of Johannesburg Menzies Health Institute Queensland, Griffith Bo Pang University An empirical examination of the ecological and Menzies Health Institute Queensland, Griffith cognitive active commuting framework: A social Sharyn Rundle-Thiele University marketing formative research study Menzies Health Institute Queensland, Griffith Krzysztof Kubacki University Catherine Prentice Edith Cowan University

What are western medical tourists looking for in Asian Lyn Manassannan Prajitmutita Swinburne University of Technology

Erdan Ma Macau University of Science and Technology

8 2016 Global Marketing Conference at Hong Kong

Session 1.9 Fashion Digital Strategy and Practice Session Chair: Karinna Nobbs (British School of Fashion) Osmud Rahman (Ryerson University)

Room: Humphrey

Do people purchase what they viewed from YouTube? Cen Wang Florida State University The influence of user generated content on purchase intention Juliann Cortese Florida State University When digital meets social: Consumer perceptions of companies’ online CSR strategies in the fashion Nina Bürklin Ludwig-Maximilians-Universität München industry Osmud Rahman Ryerson Univeristy An investigation of consumer perception toward online shopping for footwear designs using eye-tracking Ryan Payne Ryerson Univeristy technology Gregory Allan Ryerson Univeristy

9 2016 Global Marketing Conference at Hong Kong

Keynote Speech I (9:25-10:15, July 22, 2016) Keynote Speaker: J. Scott Armstrong (Wharton School, University of Pennsylvania) Recipient of the Armstrong Brilliance in Research in Marketing Award 2016

Room: Grand Ballroom, Lower Lobby Level

Improving management science: Problems and The Wharton School, University of J. Scott Armstrong solutions Pennsylvania

10 2016 Global Marketing Conference at Hong Kong

Session 2 (10:25- 11:40, July 22, 2016)

Session 2.1 How to Publish Useful Research Session Chair: Arch G. Woodside (Curtin University, Perth) Panelists: J. Scott Armstrong (The Wharton School, University of Pennsylvania) Kesten C. Green (University of South Australia Business School/Ehrenberg-Bass Institute University of South Australia) Roger Marshall (Auckland University of Technology)

Room: Hennessy University of South Australia Business Kesten C. Green School/Ehrenberg-Bass Institute University of Conformance to Science: A new approach to peer South Australia review The Wharton School, University of J. Scott Armstrong Pennsylvania

11 2016 Global Marketing Conference at Hong Kong

Session 2.2 Electronic Word of Mouth (eWOM) I Session Chairs: Juran Kim (Jeonju University) Shu-Chuan (Kelly) Chu (DePaul University) Claudia E. Henninger (University of Manchester)

Room: Chatham

Claudia E. Henninger University of Manchester Effects of beauty vloggers’ eWOM and sponsored Marta Blazquez-Cano University of Manchester advertising – the case of Sina Weibo Weifang Ding University of Sheffield

Hayran Kim Hongik University Antecedents of e-WOM information diffusion Byeong-Joon Moon Kyung Hee University

Yongjun Sung Korea University

#Me and brand: Understanding the brand-selfie Jung-Ah Lee Korea University posters on social media Sejung Marina Choi Korea University

Eunice Kim University of Florida

Christian Wibisono Parahyangan Catholic University

Ivan Prasetya Tanimukti Parahyangan Catholic University What makes you lovable: Analysis of fashion brand Vincentius Josef Wisnu Instagram post in Indonesia Parahyangan Catholic University Wardhono Agus Hasan Pura Anggawijaya Parahyangan Catholic University

12 2016 Global Marketing Conference at Hong Kong

Session 2.3 Success Factors in Global B2B Markets II B2B Customer Interaction and Firm Performance Session Chair: Anthony Di Benedetto (Temple University)

Room: Bowen Effect of B2B salespeople’s entrepreneurial orientation Kyung Sik Jung Kyung Hee University on sales performance: Mediating roles of psychological process Sang-Lin Han Hanyang University

Sandra Pauser University of Vienna Charismatic selling: An investigation of charismatic Udo Wagner University of Vienna nonverbal behaviors in personal selling Claus Ebster University of Vienna

Effects of customer interaction orientation on Melania Mateias RWTH Aachen University customer satisfaction and firm performance: A longitudinal study Malte Brettel RWTH Aachen University

Role of service quality in B-to-B relationship Sang-Lin Han Hanyang University performance: Scale development and B-SERVQUAL model Seong Ho Lee Soongsil University

13 2016 Global Marketing Conference at Hong Kong

Session 2.4 Luxury Brand Management in Advertising I Session ChairS: Eunju Ko (Yonsei University) Yang-Im Lee (University of Westminster)

Room: Kennedy

Aparna Sundar University of Oregon Role of authenticity in luxury branding: How novelty in design is preferred as much as typicality in luxury John Price University of Oregon brands Sung-Hee Wendy Paik University of Oregon

The influence of branded rituals on luxury product Kirsten L. Cowan NEOMA Business School consumption practices: Implications for advertising Nathalie Spielmann NEOMA Business School

Min-Sook Park Catholic University of Pusan The effect of self-image congruence with Jong-Kuk Shin Pusan National University advertisement on luxury brand loyalty Yong Ju Pusan National University

Connecting or disconnecting: Luxury brands’ social Huan Chen University of Florida media strategies and affluent Chinese female consumers’ interpretations Ye Wang University of Missouri - Kansas City

How relationship marketing and intelligence can be Yang-Im Lee University of Westminster reinforced by the elaboration likelihood model to protect a luxury brand Peter R.J. Trim University of London

14 2016 Global Marketing Conference at Hong Kong

Session 2.5 Corporate Branding, Luxury Marketing & Identity- based Value Management I Session Chair: Klaus-Peter Wiedmann (Leibniz University Hannover)

Room: Caine How to offer luxury products on the internet: The Carmen Maria Albrecht University of Mannheim influence of online assortment decisions and online purchase options on brand equity Pietro Häger University of Mannheim

Developing social-media based consumer brand Sony Kusumasondjaja Universitas Airlangga relationships: Comparing goods and service brands

“It’s church but not as you’ve known it”: Constructing Jeaney Yip University of Sydney a global church brand Susan Ainsworth University of Melbourne

Klaus-Peter Wiedmann Leibniz University Hannover

Steffen Schmidt Leibniz University Hannover

The unknown legacy effect: Assessing the explicit and Sascha Langner Leibniz University Hannover implicit relation of corporate brand heritage on brand attachment Levke Albertsen Leibniz University Hannover

Michael Schiessl eye square GmbH

Frank Buckler Success Drivers GmbH

15 2016 Global Marketing Conference at Hong Kong

Session 2.6 2016 ITAA- GAMMA Joint Symposium I Session Chairs: Kim K. P. Johnson (University of Minnesota) MiYoung Lee (Inha University)

Room: Stanley Effect of retail therapy on compulsive buying and H M Rakib ul Hasan Ohio University compulsive hoarding: Assessing the moderating effect of personality trait Mijeong Noh Ohio University

Jennifer Yurchisin University of Minnesota

Insights into retail therapy shoppers: Experiences Kim K. P. Johnson University of Minnesota sought, behavioral setting, and ties to shopping addiction Haesung Whang University of Minnesota

Kittichai Watchravesringkan University of North Carolina-Greensboro

Body size matters-Exploratory study on body MiYoung Lee Inha University size-based discrimination in employment by fashion designers Hayoung Hwang Inha University

16 2016 Global Marketing Conference at Hong Kong

Session 2.7 Advancing Tourism and Hospitality Marketing I Session Chairs: Saurabh Kumar Dixit (North- Eastern Hill University) Jong-Hyeong Kim (Curtin University) Vincent-Wayne Mitchell (City University London)

Room: Salisbury

Investigating the role of attitudes towards social media marketing activities and the perceived value of using Kaede Sano Wakayama University social media in organizing vacations

Claudia Bandung Insitute of Technology Effect of Indonesia myth tourism story marketing to global tourist visiting intention Mustika Sufiati Purwanegara Bandung Insitute of Technology

Stephanie Feiereisen City University London A conceptual model of antecedents, moderators and Thorsten Hnnig-Thurau City University London outcomes of consumer confinement in airline travel Vincent-Wayne Mitchell City University London

17 2016 Global Marketing Conference at Hong Kong

Session 2.8 2016 JSMD- GAMMA Joint Symposium I Session Chairs: Changju Kim (Ritsumeikan University) Jae Wook Kim (Korea University Business School) Jiho Choi (Chonnam National University)

Room: Tai Tam

Junghwa Son Sejong University

The role of consumers’ emotions of delight on book Kevin Dio Ritsumeikan University purchase decision process in an online setting Ho Park Kunsan National University

Changju Kim Ritsumeikan University

Wenchao Liu Jilin University of Finance and Economics

Will strong retailers acquire better procument Rupan Sun Jilin University performance?: Analysis based on the mediating effect of the quality of retailer-supplier relationship Xin Xin Jilin Business and Technology College

Lihui Sun Jilin University of Finance and Economics

A study of health and wellness marketing of Shinya Nakami Gakushuin University supermarkets in Japan

Yuji Sakagawa Hokkaido University The effects of organizational structure on market orientation and innovation orientation in retailing Sami Kajalo Aalto University School of Business

18 2016 Global Marketing Conference at Hong Kong

Session 2.9 Luxury Brand- Building Session Chair: Klaus Heine (EMLYON Business School-Asian Campus)

Room: Humphrey Johannes Winter Gutenberg University Mainz The social acceptability of luxury automobiles Oliver P. Heil Gutenberg University Mainz

Luxury brand building and rebranding through Serena Rovai La Rochelle Business School digitalisation: The case of Italian brands in China Dennis Valle Versace

Marco Eisenberg Technical University of Berlin

The Luxury brand-building canvas Klaus Heine Emlyon Business School- Asian Campus

Michel Phan Emlyon Business School- Asian Campus Luxury branding beyond earth: Extraterrestrial Ming Lim University of Leicester explorations of consumption in an age of space travel

19 2016 Global Marketing Conference at Hong Kong

Session 3 (11:50- 12:50, July 22, 2016)

Session 3.1 Global Perspectives in Public Policy & Marketing II Session Chairs: Kyung Hoon Kim (Changwon National University) Steven W. Kopp (The University of Arkansas) Seongsoo Jang (ESC Rennes School of Business)

Room: Hennessy Uwe Messer University of Bamberg A configurational perspective on venture capital Alexander Leischnig University of Bamberg investments Sabrina Thornton University of Huddersfield

Tae Ho Song Pusan National University Societal marketing strategy in Asian markets: A HaeJin Seo Pusan National University comparative study of the Korean and Chinese markets Yuan Xina Xiamen University

Assessing spatially varying marketplace inclusion: An Seongsoo Jang ESC Rennes School of Business investigation of grocery stores Jinwon Kim Antalya International University Environmental policy instruments, sustainable Zhongju Liao Zhejiang SCI-TECH University consumption attitude and sustainable consumption behavior: The moderating role of long-term Yang Sun Zhejiang SCI-TECH University orientation

20 2016 Global Marketing Conference at Hong Kong

Session 3.2 Electronic Word of Mouth (eWOM) II Session Chairs: Juran Kim (Jeonju University) Shu-Chuan (Kelly) Chu (DePaul University)

Room: Chatham Anestis K. Fotiadis I-Shou University Electronic word-of-mouth communication via social Nikolaos Stylos University of Wolverhampton networking sites: The case of E-da theme park Tzung-Cheng (T.C.) Huan National Chiayi University

Andreas Munzel Université Toulouse 1 Capitole

How to react to negative electronic word of mouth Werner Kunz University of Massachusetts Boston

Benedict Jahn Audi AG

Min-Sook Park Catholic University of Pusan Attachment styles and electronic word of mouth Jong-Kuk Shin Pusan National University (e-WOM) adoption in social networking sites Yong Ju Pusan National University

Differential effect of two-sided eWOM valence on Hyun Hee Park Kyungpook National University brand attitude change: A cross-cultural study Jung Ok Jeon Pukyong National University

21 2016 Global Marketing Conference at Hong Kong

Session 3.3 Success Factors in Global B2B Markets III B2B Supply Chain Issues Session Chair: Anthony Di Benedetto (Temple University)

Room: Bowen Miah Lee Seoul National University The antecedents of channel integration in fashion industry: Organization strategic orientation, Eunju Ko Yonsei University organizational structure, channel strategies Dayun Jeong Yonsei University

Hakil Moon Eastern Michigan University Collaboration with higher education institutions (HEIs) Babu John Mariadoss Washington State University for successful firm innovation Jean L. Johnson Washington State University

Ruey Jer “Bryan” Jean National Chengchi University Relationship-based product innovations: Evidence from Daekwan Kim Florida State University the global supply chain Daniel C. Bello Georgia State University

Vertical integration and relational exchange Aurelia Durand HEC Montreal orientation: An examination of seller and buyer Ekaterina Turkina HEC Montreal differences in international channels Matthew Robson Leeds University

22 2016 Global Marketing Conference at Hong Kong

Session 3.4 Consumers, Brands and Brand Management I Session Chair: David Sprott (Washington State University)

Room: Kennedy

Responsible vs. active brands? A preliminary Sebastian Molinillo University of Malaga examination of brand personality on consumer-brand relationships Arnold Japutra Tarumanagara University

Nikoletta-Theofania Siamagka King's College London Understanding consumer brand forgiveness George Christodoulides Birkbeck, University of London

Daniel Heinrich Technical University of Braunschweig Looking through rose-colored glasses? The impact of emotional brand attachment on brand extension David E. Sprott Washington State University success Carmen-Maria Albrecht University of Mannheim

23 2016 Global Marketing Conference at Hong Kong

Session 3.5 Corporate Branding, Luxury Marketing & Identity- based Value Management II Session Chair: Klaus-Peter Wiedmann (Leibniz University Hannover)

Room: Caine

Rohail Ashraf Lahore University of Management Sciences Cross national re-investigation of consumer involvement for corporate and product ads: Evidence Noël Albert KEDGE Business School from France, Pakistan and USA Aix-Marseille University & Kedge Business Dwight Merunka School

Does luxury really care? How cause related marketing shapes brand perception and purchase intention in the Caroline S.L. Tan University of Tsukuba Japanese luxury market

Findings in the application of the dimensionality and measurement of attachment in brand context: Nike Ning(Chris) Chen University of Canterbury China’s case

The role of self-based and public-based evaluation on forming attitudes toward luxury and non-luxury Yoko Sugitani Sophia University brands

24 2016 Global Marketing Conference at Hong Kong

Session 3.6 2016 ITAA- GAMMA Joint Symposium II Session Chairs: Kim K. P. Johnson (University of Minnesota) MiYoung Lee (Inha University)

Room: Stanley Sharron J. Lennon Indiana University

Effects of emotions and personality on Black Friday Minjeong Kim Indiana University misbehavior Jaeha Lee North Dakota State University

Kim K. P. Johnson University of Minnesota

Consumer desire for fast fashion: An illustration from Nayeon Yoo Cheil Industries U.S. college students Hye-Young Kim University of Minnesota

Segmenting fair-trade consumers based on product Tae-Im Han Old Dominion University knowledge

25 2016 Global Marketing Conference at Hong Kong

Session 3.7 Advancing Tourism and Hospitality Marketing II Session Chairs: Saurabh Kumar Dixit (North- Eastern Hill University) Jong-Hyeong Kim (Curtin University) Alessandro Biraglia (Leeds University Business School)

Room: Salisbury

Alessandro Biraglia Leeds University Business School Firms' involvement in the restoration of tourist attractions: The role of perceived altruism and Maximilian H. E. E. Gerrath Leeds University Business School authenticity on visiting intentions Bryan Usrey Leeds University Business School Achieving competitiveness in a emerging heritage region: Examining the role of trust as a critical Claire McCamley University of Huddersfield antecedents to heritage tourism development Fang Liu University of Western Australia Image vividness, image congruity and their influences Chaozhi Zhang Sun Yat-sen University on the effectiveness of ecotourism Geoff Soutar University of Western Australia Jeanne Rosalina Botelho Pontifical Catholic University of Paraná Is this an authentic place? The influence of authenticity Maciel in the tourist´s destination selection Eliane Cristine Francisco Pontifical Catholic University of Paraná Maffezzolli

26 2016 Global Marketing Conference at Hong Kong

Session 3.8 Consumer Decision Making and Quality Signal Session Chair: Alisara Rungnontarat CHARINSARN (Thammasat University)

Room: Tai Tam

Johann Melzner LMU Munich Reverberation in spoken product information messages influences evaluative information processing Jochim Hansen University of Salzburg

Wooyang Kim Minnesota State University at Moorhead The role of foraging theory in information overload paradigm: Consumer perception of online information Donald A. Hantula Temple University structures among goods and services C. Anthony Di Benedetto Temple University

University institutional research and student Rueywei Gong Cheng Shiu University recruitment performance: A marketing communication perspective Fu-Sheng Tsai Cheng Shiu University

How do consumers evaluate overlapping brands? Amanda Spry Cardiff University The role of corporate versus product brand dominance Ann Wallin University of Queensland

27 2016 Global Marketing Conference at Hong Kong

Session 3.9 Consumption and Marketing in Multicultural Marketplaces Session Chair: Yuri Seo (The University of Auckland)

Room: Humphrey Sumita Sarma University of Missouri-Kansas City Antecedents of the perceived emotional cost of Mark E. Parry University of Missouri-Kansas City switching: Evidence from the Japanese tablet market Xiaoming Yang University of Missouri-Kansas City

Exploring the influences of cultural dimensions in the Mingzhou Yu The University of Western Australia context of negative brand information Fang Liu The University of Western Australia

A cross-cultural examination of the impact of Amonrat Thoumrungroje Assumption University transformation expectations on impulse buying and conspicuous consumption Pattana Boonchoo Assumption University

Shina Kim Yonsei University A study on the shopping values, attitudes and behavioral intentions of Chinese consumers toward Wei Jiang Yonsei University cross-border shopping Eunha Chun Yonsei University

28 2016 Global Marketing Conference at Hong Kong

Keynote Speech II (13:00- 14:00, July 22, 2016)

Keynote Speaker: V. Kumar (J. Mack Robinson College of Business, Georgia State University) Editor-in-Chief of Journal of Marketing

Room: Grand Ballroom, Lower Lobby Level

J. Mack Robinson College of Business, Georgia Engagement: A new source of competitive advantage V. Kumar State University

29 2016 Global Marketing Conference at Hong Kong

Session 4 (14:00- 15:30, July 22, 2016)

Session 4.1 Global Perspectives in Public Policy & Marketing III Session Chairs: Kyung Hoon Kim (Changwon National University) Steven W. Kopp (The University of Arkansas) Akinori Ono (Keio University)

Room: Hennessy

Two health claim regulatory systems in Japan: The Makoto Ono Keio University impacts on consumer evaluations of food products Akinori Ono Keio University

Alexei Gloukhovtsev Aalto University School of Business Acting globally to survive locally: How Finnish microbreweries leverage regulatory differences across John W. Schouten Aalto University School of Business nations to cope with discriminatory local policy Pekka Mattila Aalto University School of Business

Younghwa Lee Bryant University

How liberals and conservatives respond to equality and Sukki Yoon Bryant University proportionality appeals in charity advertising Youngwoo Lee Kyunghee University

Marla B. Royne The University of Memphis

Hao Zhang Northeastern University Responses to the pollution haze: The impact of environmental and health consciousness on Yidan Wang Northeastern University consumption behaviour Shiquan Wang Northeastern University

Aditi Grover Oklahoma State University Global luxury branding & consumer well-being: The Mardie Miller Plymouth State University twain (shall) meet Kirsten Cowan NEOMA Business School

Does corporate social responsibility matter even in B2B Sang-Lin Han Hanyang University market?: Effect of CSR on customer trust Jong Won Lee Kimpo University

30 2016 Global Marketing Conference at Hong Kong

Session 4.2 Electronic Word of Mouth (eWOM) III Session Chairs: Juran Kim (Jeonju University) Shu-Chuan (Kelly) Chu (DePaul University) Hao Zhang (Northeastern University)

Room: Chatham

Preannouncement message: The beginning of Hao Zhang Northeastern University electronic word-of-mouth for new products Kyung Hoon Kim Changwon National University

Wolfgang Weitzl University of Vienna

“My friends say: best product ever!” The critical role Elisabeth Wolfsteiner University of Vienna/Seeburg Castle University of source credibility and product type for positive vs. negative online review influence Udo Wagner University of Vienna

Sabine Einwiller University of Vienna

Exploring socio-cultural determinants of e-WOM: An Sung-Joon Yoon Kyonggi University empirical evidence from Korean wave phenomenon

Hyijae Song Seoul National University The influence of information source characteristics of SNS on online CSR e-WOM acceptance and attitudes to Ha Youn Kim Seoul National University the company Seoul National University/Research Institute of Yuri Lee Human Ecology Marius Johnen University of Hamburg The digital Witch-Hunt – Why do people participate in an online firestorm ? Marc Jungblut Ludwig Maximilian University of Munich

The attenuation of the consumer-brand relationship as Aurathai Lertwannawit Thammasat University concomitant with susceptibility to electronic word of mouth Supphawit Yodnamkham Thammasat University

31 2016 Global Marketing Conference at Hong Kong

Session 4.3 New Normal in China: The Opportunities and Challenges Confronting Marketing Session Chairs: Peng Zou (Harbin Institute of Technology) Junyean Moon (Hanyang University, ERICA)

Room: Bowen Jingwen Liu Harbin Institute of Technology How Chinese consumers response to food nutrition Peng Zou Harbin Institute of Technology claim Qingqing Lu Harbin Institute of Technology

Shenghui Wang Tongji University Research on the lean start-up process of software Yuchen Zhang Tongji University enterprises Yang Sun Zhejiang SCI-TECH University

Binbin Jiang Dalian University of Foreign Languages

Research on market orientation, choices of patent Honglei Liu Dalian University of Foreign Languages strategies, and their output effect on alliance firms C. Anthony Di Benedetto Temple University

Gang Song Dalian University of Foreign Languages

Determinates of subsidiary product innovation: Firm Huifen (Helen) Cai Middlesex University capabilities and host institutions in China

Yang Sun Zhejiang SCI-TECH University A research on the relationship among sustainable Kyung Hoon Kim Changwon National University marketing, customer equity drivers and CLV Tony C. Garrett Korea University

Honglei Liu Dalian University of Foreign Languages The influence of sustainable and innovative product Kyung Hoon Kim Changwon National University packaging on the Chinese consumer behavior Hunazhang Wang Changwon National University

32 2016 Global Marketing Conference at Hong Kong

Session 4.4 Luxury Brand Management in Advertising II Session Chairs: Eunju Ko (Yonsei University) Pekka Mattila (Aalto University School of Business)

Room: Kennedy

Arrogance or prestige? When pride meets envy in Billy Sung Curtin University luxury marketing Ian Phau Curtin University

Antti Sihvonen Aalto University School of Business

Counterfeit as advertising: exploring the benefits of Joel Hietanen Stockholm Business School counterfeit for luxury brands Henrikki Tikkanen Aalto University School of Business

Pekka Mattila Aalto University School of Business

Risk reduction strategies for using celebrities in luxury Karen W. Miller University of Southern Queensland brand communications Jane Summers University of Southern Queensland

Consumers' narrative transportation in luxury brand Ran Huang University of Tennessee advertising Sejin Ha University of Tennessee

Gaetano Aiello University of Florence

The luxury dimensions in the area of social media: An Raffaele Donvito University of Florence exploration of luxury brands associations Valentina Mazzoli University of Pisa

Laura Grazzini Marche Polytechnic University

Dea Ryun Chang Yonsei School of Business How power affects consumers’ framing of the effects of corporate social responsibility conducted by luxury Hosun Lee Yonsei School of Business brands Joonsuk Jang Yonsei School of Business

33 2016 Global Marketing Conference at Hong Kong

Session 4.5 Transcultural Experiences within and beyond Home I Session Chairs: Xiang (Robert) Li (Temple University) Scott Cohen (University of Surrey)

Room: Caine The transcultural experience of being half the world Amy Yau Cardiff University and a click away: Understanding the role of social media in the acculturation process Ben Marder University of Edinburgh

Benedetta Cappellini Royal Holloway

Away from home: How little Emperors travel with Sameer Hosany Royal Holloway global brands? Core and contextual meanings of global brands Dorothy Yen Brunel University

Qionglei Yu Canterbury Christ Church University

Jae-Kwang Hwang FSKOREA Co.

Sally Kim Shenandoah University The impact of susceptibility to global consumer culture on commitment and loyalty: testing of the moderating Dongkeun Yoo Sejong University effect of country of origin Phil Soo Lee Shinhan Bank

Yong-Ki Lee Sejong University

34 2016 Global Marketing Conference at Hong Kong

Session 4.6 Corporate Branding, Luxury Marketing & Identity- based Value Management III Session Chair: Klaus-Peter Wiedmann (Leibniz University Hannover)

Room: Stanley Aligning identity and behavior in luxury watch retail: Fabio Duma Zurich University of Applied Sciences Understanding the front reality of sales staff in luxury watch boutiques as a starting point Christine Hallier Willi Zurich University of Applied Sciences

How to enhance success of co-development projects in Ruth Maria Stock University of Darmstadt B2B: A conceptual model Moritz Merkle University of Darmstadt

Building strong luxury brand in Swiss watchmaking Maria Bashutkina HES-SO, Haute école de gestion Arc industry

Carmen-Maria Albrecht University of Mannheim What if the CEO is perceived as a corporate psychopath? The effects of perceived corporate Ariana Stephanie Dominique University of Mannheim psychopathy on product, stock and employer Finkel attractiveness Katja Nothhelfer University of Mannheim

Cristiano Ciappei University of Florence

Customers’ perception of heritage and authenticity in Lamberto Zollo University of Florence luxury fashion brand: A structural path diagram Andrea Boccardi University of Florence

Riccardo Rialti University of Florence

Seeing is believing: The influence of past experience on Morikazu Hirose Tokyo Fuji University corporate advertising by global BtoB advertiser Takuya Fukazawa Tokyo Fuji University

35 2016 Global Marketing Conference at Hong Kong

Session 4.7 Marketing in Emerging Markets: Challenges & Opportunities Session Chairs: Olga Tretyak (National Research University - Higher School of Economics) Vera Rebiazina (National Research University - Higher School of Economics)

Room: Salisbury

Positioning emerging countries' brands Claude Chailan University of Strasbourg

Mediating effect of self-congruity between country Murat Aktan Nevsehir Haci Bektas Veli University personality and attitude toward foreign products in an emerging market Paul Chao Eastern Michigan University

Role of individual factors toward Indonesian Nita Garnida Institut Teknologi Bandung consumers’ acceptance of organic food Mustika Sufiati Purwanegara Institut Teknologi Bandung University of Petroleum & Energy Studies Anita Sengar Dehradun

Modelling the drivers for rural (emerging) markets: A Rajat Agrawal Indian Institute of Technology Roorkee case of India Vinay Sharma Indian Institute of Technology Roorkee

Kumkum Bharti Indian Institute of Management Kashipur National Research University - Higher School of Nadezhda Kolesnik Impact of e-communication on value creation in Economics business model of direct selling National Research University - Higher School of Olga Tretyak Economics National Research University - Higher School of Darya Lagutaeva Patterns in marketing practices of Russian companies Economics across four financial groups National Research University - Higher School of Olga Tretyak Economics

Luxury consumer buying behavior in emerging markets Anita Radón University of Borås – the case of Pakistan Agha Hasnain Khan Pakistan Institute of Fashion and Design

36 2016 Global Marketing Conference at Hong Kong

Session 4.8 2016 NMSBA- GAMMA Joint Symposium Session Chairs: Rafal Ohme (NEUROHM) No registration Eun-Ju Lee (Sungkyunkwan University)

Room: Tai Tam

Neuromarketing study on Mongolian consumers’ Gonchigjav Boldbaatar University of the Humanities buying decision process

Emotions and cosmetic surgery motivations across Lora A. Becker University of Evansville cultures: A neuromarketing investigation Atefeh Yazdanparast University of Evansville

Reaction Time - A firendly online tool to measure Rafał Ohme NEUROHM emotions of thumb generation consumers

Jakub Berčík Slovak University of Agriculture in Nitra

Elena Horská Slovak University of Agriculture in Nitra Tracking position, visual attention and emotions of customers in retail store environment via position Ľudmila Nagyová Slovak University of Agriculture in Nitra system, eye tracker, electroencephalograph and face Zuzana Rebičová Slovak University of Agriculture in Nitra reading technology Johana Paluchová Slovak University of Agriculture in Nitra

Ján Bajús Technical University of Košice

Eun-Ju Lee Sungkyunkwan University From human brain to marketing intelligence: An eye Dong Hyun Kim Sungkyunkwan University toward the future Yoonjeong Choi Sungkyunkwan University

37 2016 Global Marketing Conference at Hong Kong

Session 4.9 Trends in Physical and E- commerce Retailing Session Chair: Mark S. Rosenbaum (Northern Illinois University)

Room: Humphrey

Should online shops wear ethical labels? Exploring the Delphine Colin Ludwig-Maximilians-University Munich impact of ethical signals on consumers’ willingness to pay and purchasing intention on the internet Fabian Schrempf Ludwig-Maximilians-University Munich

Amit Poddar Salisbury University Gems or Fakes? Using Location Aware Tweets To Assess Syagnik Banerjee University of Michigan Online Review-Reliability Karthik Sridhar The City University of New York

Jan Breitsohl Aberystwyth University

Don’t mess with the silver surfer – How to direct Marv Khammash University of Sussex negative customer online complaints into benefits for the retailer Gareth Griffiths Bangor Business School

Werner Kunz University of Massachusetts Boston

Commerce, culture and experience convergence: Bethan Alexander London College of Fashion Fashion’s third places

Public discussion and social sharing: Promoting social Jeonghye Choi Yonsei University interaction on daily deals sites

38 2016 Global Marketing Conference at Hong Kong

Session 5 (15:40- 17:10, July 22, 2016)

Session 5.1 Global Perspectives in Public Policy & Marketing IV Session Chairs: Kyung Hoon Kim (Changwon National University) Steven W. Kopp (University of Arkansas)

Room: Hennessy Nora J. Rifon Michigan State University

Why do consumers forgive or blame celebrity domestic Mengtian Jiang Michigan State University violence? The roles of celebrity histories, individual trait, and online media use Sookyong Kim University of Tennessee at Chattanooga

Alisa P. Lertpratchya Michigan State University

Automated payment, financial decision-making and a Ahmad Daryanto Lancaster University Management School public policy conundrum Sandra Awanis Lancaster University Management School

Sujung Nam Jeonju University The risk perception attitude framework: consumer involvement, perceptions of risk, and Juran Kim Jeonju University responses to food labels Kyung-Tae Gong Jeonju University Tell all your friends: multilevel marketing is an organizational structure for (economic and personal) Steven W. Kopp University of Arkansas growth

How Chinese firms response to food nutrition label Peng Zou Harbin Institute of Technology regulation Yan Liu Harbin Institute of Technology

39 2016 Global Marketing Conference at Hong Kong

Session 5.2 Electronic Word of Mouth (eWOM) IV Session Chairs: Juran Kim (Jeonju University) Shu-Chuan (Kelly) Chu (DePaul University Room: Chatham

Determinants of underlying factors of consumers’ Tayyaba Noreen University of Balochistan behavioral intention towards the adoption of social media marketing Sang-Lin Han Hanyang University Business School

The role of customer brand commitment in the Sasithorn Suwandee Kasem Bundit University effectiveness of crisis response strategies in social media: review of empirical evidence Aurathai Lertwannawit Thammasat University

Tong (Tony) Bao Long Island University-Post The business impact and characteristics of children’s Tung-lung Steven Chang Long Island University-Post eWOM in marketing communications Alex J. Kim Ewha Womans University

ChunLin Yuan Henan University

A study on the effect of features towards online store Kyung Hoon Kim Changwon National University on reuse intention in China XiaoLei Yu Henan University

Jenny Ma University of Greenwich

40 2016 Global Marketing Conference at Hong Kong

Session 5.3 Marketing Anthropology Research (MAR): Artifacts/Closet Digs, Field Experiments, and Direct Observation of Marketing and/or Customer Interactions and Other Behaviors I Session Chairs: Drew Martin (University of Hawaii) Arch G. Woodside (Curtin University, Perth)

Room: Bowen

Time, place and memory: Embodying shaving rituals in Timothy de Waal Malefyt Fordham University everyday consumption practice

Altaf Merchant University of Washington

The power of money: Comparing middle class attitudes Gregory Rose University of Washington in India and Korea Sunmee Choi Yonsei University

Drew Martin University of Hawaii

(Un)saving face, or the designer face as a new Maria Kniazeva University of San Diego consumer commodity Eva Babicheva Hanyang University

Kunchamboo Vimala Monash University Malaysia Nature as extended-self: Sacred nature relationship Christina K. C. Lee Monash University Malaysia and implications for responsible consumption behavior Jan Brace Govan Monash University

What can we know from selfies-An exploratory study Jenny Weichen Ma University of Greenwich on selfie and the implication for marketers Yusheng Yang University of Worcester

41 2016 Global Marketing Conference at Hong Kong

Session 5.4 Luxury Brand Management in Advertising III Session Chairs: Eunju Ko (Yonsei University) Sangwon Lee (Ball State University)

Room: Kennedy Hannes Gurzki Technische Universität Braunschweig The codes of luxury brand communication in print Nadia Schlatter Technische Universität Braunschweig advertising David Woisetschläger Technische Universität Braunschweig

The role of narrative transportation and style of Heejin An Ewha Womans University processing in luxury brand storytelling Minjung Park Ewha Womans University

3D printing ad campaign experiences: Perceived value Juran Kim Jeonju University of luxury brands and purchase intention Ki Hoon Lee Jeonju University

Mototaka Sakashita Keio University

Food as a way to engage customers with luxury brands Vijay Viswanathan Northwestern University

Ewa Maslowska Northwestern University

Mark Yi-Cheon Yim University of Massachusetts Lowell

Are celebrity endorsements necessary in campaigns for Sun-Young Park Rowan University luxury brands? Sangwon Lee Ball State University

Paul L. Sauer Canisius College

Teona Gogichaishvili Yonsei University

Jaesuk Jung Yonsei University Video advertising for luxury brands Eunha Chun Yonsei University

Eunju Ko Yonsei University

42 2016 Global Marketing Conference at Hong Kong

Session 5.5 Transcultural Experiences within and beyond Home II Session Chairs: Xiang (Robert) Li (Temple University) Scott Cohen (University of Surrey)

Room: Caine Angela Gracia B. Cruz Monash University Transcultural role of religion within multicultural Yuri Seo University of Auckland marketplace Margo Buchanan-Oliver University of Auckland

Maria Kreuzer Innsbruck School of Management

Home in the making: How products and consumption Sylvia von Wallpach Copenhagen Business School experiences contribute to migrants' construction of "home beyond home" Hans Mühlbacher International University of Monaco

Bettina Sax Innsbruck School of Management

Hui Li Sichuan University

Reciprocal behavior of the inbound group tourists in Zhenzhi Yang Sichuan University Tibet Taohong Li Sichuan University

Hong Shi Sichuan University

Akinori Ono Keio University

Ryosuke Shimizu Keio University

What determines anime pilgrims' visit intention and Sumiaki Kawamura Keio University destination loyalty? Yasuto Nishimori Keio University

Yuki Oguro Keio University

Sari Yamamoto Keio University

Crossing traditional cultural boundaries: Transcultural Amandeep Takhar-Lail University of Northhampton experiences of third generation British Sikh Culture David P. Chitakunye AMA International University

43 2016 Global Marketing Conference at Hong Kong

Session 5.6 2016 ANZMAC- GAMMA Joint Symposium I Session Chairs: Ian Phau (Curtin University) Tony Garrett (Korea University)

Room: Stanley

Social involvement and consumption motivation: Lisa McNeill University of Otago Co-creation of magic in the bar servicescape Damien Mather University of Otago

Consumer satisfaction and reused intention of Audina Larasati Bandung Institute and Technology innovated public transportation using mobile application in Indonesia Mustika Sufiati Purwanegara Bandung Institute and Technology

Luxury magic or magical luxury? - Creating a sense of Anita Radon University of Borås luxury brand in an online environment Malin Sundstrom University of Borås

Billy Sung Curtin University

The emotion of interest and its relevance to the limits Eric Vanman University of Queensland of familiarity

Nicole Hartley University of Queensland

Fitri Aprilianty Bandung Institute of Technology Effects of color towards underwear choice based on Mustika Sufiati Purwanegara Bandung Institute of Technology electroencephalography (EEG) Suprijanto Bandung Institute of Technology

44 2016 Global Marketing Conference at Hong Kong

Session 5.7 Marketing in General I Session Chair: Håkan Preiholt (Stockholm Business School, Stockholm University)

Room: Salisbury Stockholm Business School, Stockholm Håkan Preiholt University Criminality, marketing and the recidivism problem Stockholm Business School, Stockholm Martin Svendsen University Ghana Institute of Management and Public Otto Afiuc A process model of corporate social responsibility and Administration its link to customer retention Ghana Institute of Management and Public Samuel K. Bonsu Administration Haeran Jae Virginia Commonwealth University

Consumer aliteracy and product warnings Jodie L. Ferguson Virginia Commonwealth University

Devon S. DelVecchio Miami University

A guide map to the terrain of consumer coping Claire Haesung Whang University of Minnesota mechanisms in a service failure and recovery context Hye-Young Kim University of Minnesota

The influence of incidental similarity on consumers’ Lisa C. Wan The Chinese University of Hong Kong reactions to observable service failures Robert S. Wyer, JR The Chinese University of Hong Kong

Charalampos Saridakis University of Leeds An artificial neural networks approach for the identification of causal pathways to loyalty in the Stelios Tsafarakis Technical University of Crete automobile market George Baltas Athens University of Economics & Business

45 2016 Global Marketing Conference at Hong Kong

Session 5.8 Advertising and Branding Session Chair: Hyokjin Kwak (Drexel University)

Room: Tai Tam The effects of a spokesperson towards a customer's Toyohiko Sugimoto University of Queensland behavioural intentions: The case of an environmental conservation NGO Alastair Tombs University of Queensland

Shintaro Okazaki King's College London

The roles of curiosity, visual complexity, and perceived Angeles Navarro University of Murcia fit in the consumer intent to scan QR code Ads Prokriti Mukherji King's College London

Kirk Plangger King's College London

Making advertisement messages more effective by Felix Weißmüller Ludwig-Maximilians-Universität München weather-dependent framing

Consumer local-global identity, brand origin, and Ying-Ching Lin National Chengchi University code-switched Ad effectiveness among monolinguals Kai-Yu Wang Brock University

Kyounghee Chu Korea University A study on the effect of verbal brand personification on consumer evaluation in advertising: Focused on the Doo-Hee Lee Korea University internal and external personification Ji Yoon Kim Korea University

Youngjune Kim Sungkyunkwan University

Hakkyun Kim Sungkyunkwan University Message type strategy in charitable fundraising Hyeonyeong Seo Sungkyunkwan University

Hyoseon Lee Sungkyunkwan University

46 2016 Global Marketing Conference at Hong Kong

Session 5.9 Branded Entertainment and Product Placement Session Chair: Sukki Yoon (Bryant University)

Room: Humphrey

Brand placement effectiveness: Exploring the role of Anvita Kumar Coventry University positive emotions and implicit attitudes George Balabanis Cass Business School, City University

José Martí-Parreño European University of Valencia The effect of brand familiarity and repetition of Jesús Bermejo Berros University of Valladolid product placement in video games Joaquín Aldás-Manzano University of Valencia

A multilevel instigation on casino service, branding, Catherine Prentice Edith Cowan University and impulsive gambling IpKin Anthony Wong City University of Macau

Dongwon Choi University of Georgia

Hyejin Bang University of Georgia

Bartosz W. Wojdynski University of Georgia When do viewers share viral video advertising? The Yen-I Lee University of Georgia role of brand prominence and brand disclosure timing Kate M. Keib University of Georgia

Camila Espina University of Georgia

Kacy Kim Elon University

AJ Beltis Bryant University

John Logan Bryant University

The role of branding in construal level theory Sukki Yoon Bryant University

Kacy Kim Elon University

Gayatri Subramanian Bryant University

Sungmi Lee Innocean Worldwide Effects of image closeness on the persuasiveness of Kyuha Kim Dongguk University advertisement Yung Kyun Choi Dongguk University

47 2016 Global Marketing Conference at Hong Kong

Session 6 (17:20- 18:50, July 22, 2016)

Session 6.1 Global Perspectives in Public Policy & Marketing V Session Chairs: Kyung Hoon Kim (Changwon National University) Steven W. Kopp (The University of Arkansas) Jaesu Kim (Volvo Group Korea)

Room: Hennessy

A study on the values that affect eco-friendly buying Hyun Ju Lee Ewha Womans University behavior Seong-Yeon Park Ewha Womans University

Optimal policy for decreasing the digital Yerim Chung Yonsei University differentiation of South Korea: Based on the graph theory and inverse optimization Tae-joon Park Yonsei University

Eung Jin Lee KIC(Key Industry Consulting) Effects of energy efficiency policy on consumer Jaesu Kim Volvo Group Korea perception of certification system Kyung Hoon Kim Changwon National University

Dayun Jeong Yonsei University Influence of cultural art policy upon consumer and Eunha Chun Yonsei University company in global fashion city Eunju Ko Yonsei University

Arnold Japutra Tarumanagara University Self-congruence, brand attachment and compulsive Yuksel Ekinci University of Reading buying behavior Lyndon Simkin Coventry University

48 2016 Global Marketing Conference at Hong Kong

Session 6.2 Electronic Word of Mouth (eWOM) V Session Chairs: Juran Kim (Jeonju University) Shu-Chuan (Kelly) Chu (DePaul University Jane Summers (University of Southern Queensland) Room: Chatham

Kyounghee Chu Korea University

Doo-Hee Lee Korea University How to improve communication quality in SNS Grace Yeunhe Kim Georgia christian university

Ji Yoon Kim Korea University

Yaeri Kim Seoul National University

Can you count on what Facebook friends say? The Yookyung Park Seoul National University effect of social identity threat on eWOM evaluation Youseok Lee Seoul National University

Kiwan Park Seoul National University

Storytelling, electronic word of mouth and social Christofer Laurell Stockholm University media— On the changing communication landscape Sten Söderman Stockholm University

Su Jung Kim Iowa State University This must be good because everyone says so! An empirical analysis of the effect of online product Ewa Maslowska Northwestern University reviews on purchase probabilities Edward C. Malthouse Northwestern University

Alhassan G. Mumuni Western Michigan University

Determinants and consequences of consumers’ Karen M. Lancendorfer Western Michigan University attitudes toward online product reviews Kelley O'Reilly Western Michigan University

Amy MacMillan Kalamazoo College

49 2016 Global Marketing Conference at Hong Kong

Session 6.3 Marketing Anthropology Research (MAR): Artifacts/Closet Digs, Field Experiments, and Direct Observation of Marketing and/or Customer Interactions and Other Behaviors II Session Chairs: Drew Martin (University of Hawaii) Arch G. Woodside (Curtin University, Perth)

Room: Bowen

Blurring production-consumption boundaries: Making Ha Youn Kim Seoul National University my own luxury bag Yoo Jin Kwon Korea National Open University

Contemporary dandies: The behavioral characteristics Tae Youn Kim Korea University of Korean male consumers of fashion multi-brand stores and tailor shops Yoon-Jung Lee Korea University

Hilmi A Atadil The University of South Carolina Destination neurogenetics: Creation of destination Ercan Sirakaya-Turk The University of South Carolina MEME maps of tourists Ksenia Kirillova The Hong Kong Polytechnic University University of the Philippines/City University of Dave Centeno Celebrities as human brands: An inquiry on Hong Kong stakeholder-actor co-creation of brand identities Jeff Jianfeng Wang City University of Hong Kong

Mark S. Rosenbaum Northern Illinois University Giving meaning to places of destruction: The impact of Drew Martin University of Hawaii at Hilo visiting holocaust sites on Israeli Jews Tali Seger-Guttmann Ruppin Academic Center

50 2016 Global Marketing Conference at Hong Kong

Session 6.4 Luxury Brand Management in Advertising IV Session Chairs: Eunju Ko (Yonsei University) Seong-Yeon Park (Ewha Womans University)

Room: Kennedy

Fang Liu University of Western Australia Does sex appeal enhance luxury value perceptions?An Nurfareena Zahari University of Western Australia empirical study on luxury fashion brands Mingzhou Yu University of Western Australia

True love or fatal attraction? – The controversial Klaus-Peter Wiedmann Leibniz University of Hannover relationship between luxury brands and celebrities Walter von Mettenheim Leibniz University of Hannover

Seoyoung Kim Korea University

Drivers of perceived luxuriousness of a premium Sungkyu Lee Korea University private label product Jong-Ho Lee Korea University

Charles R. Taylor Villanova University

Anesh Sthapit Chosun University

Strategically communicating responsible luxury brands Gin Young Jo Chosun University

Yoon Yong Hwang Chosun University

Comparison between covert and overt narcissism: A Seong-Yeon Park Ewha Womans University quantitative research on narcissistic consumers in luxury consumption Yeu-Jin Kang Ewha Womans University

The Impact of endorser ethnicity and portrayal on Cheng-Yue Yin Northeast Normal University Chinese women’s attitude toward luxury advertising Patrick Poon Lingnan University

51 2016 Global Marketing Conference at Hong Kong

Session 6.5 Transcultural Experiences within and beyond Home III Session Chairs: Xiang (Robert) Li (Temple University) Scott Cohen (University of Surrey)

Room: Caine Phillip Wassler The Hong Kong Polytechnic University

How do Hong Kong locals perceive the benefits of James F. Petrick Texas A&M University Chinese tourism? A resident study Kam Hung The Hong Kong Polytechnic University

Markus Schuckert The Hong Kong Polytechnic University

Aikaterini Manthiou NEOMA Business School Travelling within the borders: How place authenticity Nathalie Spielmann NEOMA Business School drives outcomes Barry J. Babin Louisiana Tech University

Transgressing a group value in a transcultural Sergio W. Carvalho Dalhousie University experience: Is tarnishing the group image more painful than tarnishing the self-image? Hesham Fazel University of Bisha

Comparison of preferences, behaviors, and perceptions Man Wah (Vanessa) Yeung The Hong Kong Polytechnic University of destination image across three national groups Sam Kim The Hong Kong Polytechnic University

Yi Zhang Purdue University Subcultural differences of service failure response: Mimi Li The Hong Kong Polytechnic University Grid-group analysis Shangzhi Qiu Purdue University

Examining transcultural influences in consumers' Qing Wang University of Warwick authenticity evaluation of luxury brands Martin Liu Nottingham University Ningbo Campus

52 2016 Global Marketing Conference at Hong Kong

Session 6.6 2016 ANZMAC- GAMMA Joint Symposium II Session Chairs: Ian Phau (Curtin University) Tony Garrett (Korea University)

Room: Stanley Michael Lwin Curtin University What factors drive young consumers to compulsively purchase luxury branded products? Ya Xiao Curtin University

Dealing with corporate negative publicity: The role Revadee Vyravene Curtin University cause related marketing Fazlul K. Rabbanee Curtin University

Magic words of WOM in promoting agriculture Yosini Deliana Padjadjaran University product

Diandra Jessica Curtin University Habitual purchase of green products and quality of life Fazlul K. Rabbanee Curtin University –Evidence from Australia M. Quaddus Curtin University

Sungkyu Lee Korea University Business School The role of coopetition, firm capabilities and NPD advantages on financial performance: Development of Tony Garrett Korea University Business School a conceptual model Jong-Ho Lee Korea University Business School

53 2016 Global Marketing Conference at Hong Kong

Session 6.7 2016 JSMD- GAMMA Joint Symposium II Session Chairs: Changju Kim (Ritsumeikan University) Jae Wook Kim (Korea University Business School) Jiho Choi (Chonnam National University)

Room: Salisbury

Antecedents for cosmopolitan consumers: An Shinichiro Terasaki Kyushu University exploratory analysis of Japanese cosmopolitans Christopher Perkins University of Edinburgh

Characteristics of the Japanese type of Omni channel Kimihiko Kondo Otaru University of Commerce retailing

Salena Watanabe Tanaka Optical Holding Company

How a brand value is disseminated and realize at retail Kenji Sera Kobe University stores Mari Yoshida Ritsumeikan University

Kyung-Tae Gong Jeonju University Sustainable fashion brands and agency costs Juran Kim Jeonju University

54 2016 Global Marketing Conference at Hong Kong

Session 6.8 Marketing Strategy and Management Session Chair: Jong-Ho Lee (Korea University Business School)

Room: Tai Tam Yuhui Gao Dublin City University Fostering a market orientation: The impact of University of International Business & organisational culture Mengxia Zhang Economics Moderating effects of buyers’ purchasing strategies on Jeomhong Yoon Hanyang University the relationship between suppliers’ transaction specific investments and their firm performance Junyean Moon Hanyang University Customer orientation, innovation capabilities and firm Olimpia C. Racela Mahasarakham University performance: A test of direct and moderating effects Pricing strategies for the online media streaming Edwin Ip University of Melbourne industry Evi Rinawati Simanjuntak Bina Nusantara University

CRM capabilities and marketing effectiveness: The Firmanzah Universitas Indonesia mediating role of interactive marketing implementation T. Ezni Balqiah Universitas Indonesia

Teddy Pawitra Universitas Indonesia

55 2016 Global Marketing Conference at Hong Kong

Session 6.9 Relationship Marketing Session Chair: Haemoon Oh (University of South Carolina)

Room: Humphrey Anastasia Stathopoulou Birkbeck, University of London Can Consumer privacy concern be a thorn for loyalty programs? George Balabanis Cass Business School, City University

How to perform relationship bonding strategy on Hsin-Wei Wang National Kaohsiung Marine University multichannel retailing?

Social exchange relationship between destination Haemoon Oh University of South Carolina management company and meeting planner Miyoung Jeong University of South Carolina

Alexander Leischnig University of Bamberg

Price Assessment in Business Relationships: Björn Ivens University of Bamberg An Analysis of Net and Combinatory Effects of Relationship Attributes Sabrina Thornton University of Huddersfield

Catherine Pardo EMLYON Business School

The impact of isomorphic pressures and organizational cultures on corporate environmental management practices in international buyer-supplier relationships: Kuo-Hsiung Chang Tunghai University Investigating the moderating effects of co-production and international buyer value added

56 2016 Global Marketing Conference at Hong Kong

Session 7 (8:00- 9:30, July 23, 2016)

Session7.1 2016 EMAC- GAMMA Joint Symposium/2016 Big Data Marketing Symposium Session Chairs: Udo Wagner (University of Vienna) Yung Kyun Choi (Dongguk University) Jaihak Chung (Sogang University)

Room: Hennessy

The value of consumer dispositions as moderators in Timo Mandler University of Hamburg global branding research Fabian Bartsch University of Vienna

Perceived brand local connectedness vs. perceived Christina Sichtmann University of Vienna brand globalness as drivers of consumer-brand identification and purchase intentions Adamantios Diamantopoulos University of Vienna

Case study on big data marketing in a Korean Jaehee Chung Yonsei University multi-channel retail company

Sungsoo Jang ESC Rennes School of Business Utilizing qualitative information in online reviews for sales forecasting: The value of functional and Jaihak Chung Sogang University emotional user-generated content Vithala R. Rao Cornell Univeristy

Shenghui Wang Tongji University

Yuchen Zhang Tongji University The impact of big data on business model innovation of traditional industry Tianzhu Li University of Science and Technology Liaoning

Shenyang Dongling Branch Shoppe, China Jing Fei Long Construction Bank

57 2016 Global Marketing Conference at Hong Kong

Session 7.2 Electronic Word of Mouth (eWOM) VI Session Chairs: Juran Kim (Jeonju University) Shu-Chuan (Kelly) Chu (DePaul University) Helena Martins Gonçalves (University of Lisbon) Room: Chatham

Helena Martins Gonçalves University of Lisbon What motivates eWOM in hotel industry? Causal Graça Miranda Silva University of Lisbon explanations from fsQCA Telma Gomes Martins University of Lisbon

Enrique Bigne University of Valencia

When online reviews conflict: The effect of information Carla Ruiz University of Valencia cues and eWOM adoption on behavioural intentions Rafael Curras University of Valencia

Jose Marti European University of Valencia

Enrique Bigne University of Valencia

Identifying drivers leading to loyalty in travel agencies: Eva Caplliure University of Valencia A fsQCA analysis María José Miquel University of Valencia

Carla Ruiz University of Valencia

Kacy Kim Elon Universit

Sukki Yoon Bryant University Social media effectiveness using web analytics Yung Kyun Choi Dongguk University

Younghwa Lee Bryant University

Jiye Shin Yonsei University

A study on advertising effect of hashtag in SNS Eunju Ko Yonsei University advertising : Focusing on SPA brands Heeju Chae Yonsei University

Teona Gogichaishvili Yonsei University

The differential effects of WOM communication Jaihak Chung Sogang University against mass communication on individual consumer preference and consumer heterogeneity Youngchan Kim Yonsei University

58 2016 Global Marketing Conference at Hong Kong

Session 7.3 Marketing in General II Session Chair: Girish Prayag (University of Canterbury)

Room: Bowen Jeeyeon Kim Yonsei University Offline social interactions and online shopping Mingyung Kim UC Berkeley demand: Does the kind of social interactions matter? Jeonghye Choi Yonsei University

Yuri Seo University of Auckland Towards a typology of luxury consumption practices Margo Buchanan-Oliver University of Auckland

Influences of integration on interactivity of luxury Juran Kim Jeonju University brand communities in the social media context Ki Hoon Lee Jeonju University

The impact of self-threat on prevention vs. promotion Tae Rang Choi The University of Texas at Austin hope Yongjun Sung Korea University

Tourist motivation, service interactions and place Girish Prayag University of Canterbury attachment: The influence of national culture Isabella Soscia SKEMA Business School

Pantea Foroudi Middlesex University A resource-based view of a place as a place brand and place heritage in addition to the influence on place Maria Teresa Cuomo University of Salerno image and place reputation Mohammad M. Foroudi Brunel University

59 2016 Global Marketing Conference at Hong Kong

Session 7.4 Marketing 2.0: Digital Consumers and Interactive Marketing I Session Chair: Kacy Kim (Elon University)

Room: Kennedy Aikaterini Manthiou NEOMA Business School The social media scape: An integrative framework and Kafia Ayadi NEOMA Business School measurement scale Volker G. Kuppelwieser NEOMA Business School Improving quality of interactivity between organisation and customers with the support of Anjar Priyono Universitas Islam Indonesia WhatsApp

I'm waiting for "It': on the psychology of stockpiling Eunhee Cho Korea University points Jihyun Jin Korea University

From amateurs to celebrities: A cross-cultural study Hsin-Hsuan Meg Lee ESCP Europe comparing Taiwanese and American fashion bloggers

Xin Zeng In Time Retail Group

Fashion Blogs: Effects of blogging motivation and Jiyoung Kim University of North Texas, Denton social capital on attitude and Blog engagement Kiseol Yang University of North Texas, Denton

Hwa-Ping Cheng University of North Texas, Denton

Authenticity in technology-mediated consumer-firm N.V. Wuenderlich University of Paderborn interactions Stefanie Paluch RWTH Aachen University

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Session 7.5 International Marketing and Export Management Session Chairs: Stavroula SPYROPOULOU (University of Leeds) Constantine S. Katsikeas (University of Leeds)

Room: Caine Sunil Venaik University of Queensland National culture dimensions: Help or hindrance? Paul Brewer University of Queensland

Dionysis Skarmeas Athens University of Economics and Business The role of relationship value in exporter–importer Charalampos Saridakis University of Leeds relationships: PLS-SEM and FsQCA findings Constantinos N. Leonidou University of Leeds

Giuseppe Musarra University of Leeds Interaction effect of monitoring on international Constantine S. Katsikeas University of Leeds strategic alliances’ performance Mathew Robson University of Leeds

Global dynamic capabilities revitalized – a novel Gregor Pfajfar University of Ljubljana approach and future research directions Maciej Mitręga University of Economics in Katowice

Charles Dennis University of Middlesex

Gender shopping styles: He hunter, she gatherer? J. Joško Brakus University of Leeds

Eleftherios Alamanos Newcastle University Business School

Nathaniel Boso University of Leeds The impact of international entrepreneurial-oriented behaviors on regional expansion: Evidence from a Magnus Hultman University of Leeds developing economy Pejvak Oghazi Linnaeus University

61 2016 Global Marketing Conference at Hong Kong

Session 7.6 Product Innovation and Service Marketing Session Chair: Jaesu Kim (Changwon National University)

Room: Stanley Fu-Sheng Tsai Cheng Shiu University Open service innovation: proposed antecedents and Julia L. Lin I-Shou University moderators from knowledge-based view Yu-Chia Chen I-Shou University

An exploratory study on the roles of gender in firm Antonio K.W. LAU Kyung Hee University innovation practices in Korean industries Yang W.M. Kyung Hee University

The impact of product innovation and customer Hyeyeon Yuk Korea University participation on brand attitude Seoil Chaiy Korea University

Julia Rugen Zeppelin University Managing customer integration – the crucial role of Christian Brock University of Rostock frontline employees Markus Blut Newcastle University

Nam Hee Jin Changwon National University Effects of smart shopping on value co-creation, Kyong Ryul Koo Changwon National University shopping experience, and customer equity Kyung Hoon Kim Changwon National University

62 2016 Global Marketing Conference at Hong Kong

Session 7.7 Stakeholders- brand Relationships/ The Future of Customer Equity: Expanding Its Validity and Implication Session Chairs: Sandra Loureiro (Lisbon University Institute) Tae Ho Song (Pusan National University)

Room: Salisbury Why are Swedish retail corporate brands so reputable? Tony Apéria Stockholm Business School A comparative study of sustainable brand equity in Sweden Christian. Persson Stockholm Business School In-flight attributes and mindful passengers: Qualitative Instituto Universitário d Lisboa (ISCTE-IUL) and Comparative Analysis (QCA) of relationship quality and Sandra Maria Correia Loureiro Business Research Unit (BRU/UNIDE) behavioural intentions configurations Study on the capability to measure stakeholders’ brand Ulla A. Saari Tampere University of Technology experiences with a consumer-centric measurement framework Saku J. Mäkinen Tampere University of Technology

The moderating role of competitive market structure in Tae Ho Song Pusan National University the effect of customer equity Ji Yoon Kim Korea University Business Schoo

Albert Barreda Missouri State University

Explaining online brand equity with website Fevzi Okumus University of Central Florida interactivity theory: A study of customer equity Khaldoon Nusair Sultan Qaboos University

Anil Bilgihan Florida Atlantic University

Seung Min Lee Korea University Business School Cross-buying of customers: the impact of cross-buying Sang Yong Kim Korea University Business School propensity on firm’s sales Tae Ho Song Pusan National University

63 2016 Global Marketing Conference at Hong Kong

Session 7.8 Art, Design, Culture and Brand Management Session Chair: Sangdo Oh (Yonsei University)

Room: Tai Tam Luxury brands management and the arts Claude Chailan University of Strasbourg

City branding through cinema: Creating Hong Kong’s Steven Chen California State University postcolonial identity Eric Chuan-Fong Shih Sungkyunkwan University

How customer experience is transmitted to Takuo Ando Ritsumeikan University customers? : Investigation into designer’s attitude and customer perception in service design Hikaru Makino Ritsumeikan University

Jaehee Chung Yonsei University The influence of design innovation attributes on perceptions, attitudes, and purchase intentions among Eunju Ko Yonsei University designers and consumers Jinghe Han Yonsei University Instituto Universitário de Lisboa (ISCTE-IUL) Sandra Maria Correia Loureiro Managing the brand art gallery: Art visualization and and Business Research Unit (BRU/UNIDE) overall evaluation Filipa Lima Instituto Universitário de Lisboa (ISCTE-IUL),

64 2016 Global Marketing Conference at Hong Kong

Session 7.9 Food, Hospitality and Tourism Marketing I Session Chair: Sunny Ham (Yonsei University)

Room: Humphrey

Riccardo Rialti University of Florence

Digital cultural heritage marketing: The role of digital Lamberto Zollo University of Florence technologies in cultural heritage valorization Cristiano Ciappei University of Florence

Marica Laudano University of Florence

Yeyi Liu University of Leeds

The effect of brand loyalty on consumers’ attachment Magnus Hultman University of Leeds to the place-of-origin Andreas B. Eisingerich Imperial College London

Albert Stoeckl Burgenland University

Machiel J. Reinders Wageningen University and Research Centre Menu-engineering in restaurants: Using portion sizes Marlijn Huitink Vrije Universiteit Amsterdam on plates to promote healthy eating Joris Heijnen Stichting Variatie in de Keuken

A formalized framework of tourists’ mental pictures of Alexander Josiassen Copenhagen Business School destinations Florian Kock Copenhagen Business School

Consumer responses to promotional tools in hotels: A Jenny Weichen Ma University of Greenwich case study of Chinese consumers Marwa Gad Mohsen University of Worcester Instituto Universitário de Lisboa (ISCTE-IUL) Sandra Maria Correia Loureiro It is all about desires! Motivation to engage in medical and Business Research Unit (BRU/UNIDE) tourism practices and subjective well-being Instituto Universitário de Lisboa (ISCTE-IUL) Padma Panchapakesan and Business Research Unit (BRU/UNIDE)

65 2016 Global Marketing Conference at Hong Kong

Session 8 (9:40- 11:10, July 23, 2016)

Session 8.1 Meet the Editors

Room: Hennessy V. Kumar Georgia State University Editor-in-Chief of Journal of Marketing

Roland T. Rust University of Maryland Editor of International Journal of Research in Marketing

Darren Dahl University of British Columbia Editor-in-Chief of Journal of Consumer Research

Robert W. Palmatier University of Washington Editor-in-Chief of Journal of Academy of Marketing Science

Arch G. Woodside Curtin University, Perth Editor-in-Chief of Journal of Global Scholars of Marketing Science

Eunju Ko Yonsei University Editor-in-Chief of Journal of Global Fashion Marketing

Kihan Kim Seoul National University Editor-in-Chief of Journal of Global Sport Management

Constantine Katsikeas Leeds University Business School Editor-in-Chief of Journal of International Marketing

David W. Stewart Loyola Marymount University Editor-in-Chief of Journal of Public Policy and Marketing

Charles R. Taylor Villanova University Editor of International Journal of Advertising

C. Anthony Di Benedetto Temple University Co-Editor-in-Chief of Industrial Marketing Management

Shintaro Okazaki King’s College London Editor-in-Chief of Journal of Advertising

Amna Kirmani University of Maryland Editor-in-Chief of Journal of Consumer Psychology

Naveen Donthu Georgia State University Editor-Elect of Journal of Business Research Auckland University of Roger Marshall Editor-in-Chief of Australasian Marketing Journal Technology Carlos Flavian University of Zaragoza Editor-in-Chief of the Spanish Journal of Marketing

66 2016 Global Marketing Conference at Hong Kong

Session 8.2 Electronic Word of Mouth (eWOM) VII Session Chairs: Juran Kim (Jeonju University) Shu-Chuan (Kelly) Chu (DePaul University Yung Kyun Choi (Dongguk University) Room: Chatham

How to increase sharing in social media? Effects of social Yung Kyun Choi Dongguk University tie, temporal distance, and message type Sukki Yoon Bryant University

Chang Suk Choi Changwon National University

E-WOM in social network platform service with Sang Jin Kim Changwon National University sustainable marketing activities Kyung Hoon Kim Changwon National University

Sang Cheol Jeong Changwon National University

Yang Sun Zhejiang SCI-TECH University Research on the relationship among e-WOM, consumer Shenghui Wang Tongji University ethnocentrism, brand equity and purchase intention Xianfang Xue Zhejiang SCI-TECH University

Honglei Liu Dalian University of Foreign Languages

Dynamic Effects of Social Influence and e-WOM on Kyung Hoon Kim Changwon National University Customer Equity Sang Jin Kim Changwon National University

Huanzhang Wang Changwon National University

Why do negative e-WOM messages sometimes positively Mai Kikumori Toyo University influence consumer attitude? Akinori Ono Keio University

Yukyung Lee Ewha Womans University Measuring wearable technology adoption behavior: The Minjung Park Ewha Womans University mediating effect of fashion opinion leadership Subin Im Yonsei University

67 2016 Global Marketing Conference at Hong Kong

Session 8.3 Marketing in General III Session Chair: E. Ramirez (University of Texas at El Paso)

Room: Bowen Isabella Soscia SKEMA Business School Advertising guilt-laden tourism products: Beyond cultural differences Girish Prayag University of Canterbury

Ozlem Hesapci Bogazici University

Jongchul Na Changwon National University

Relationships among BPL, organization image, Sangjin Kim Changwon National University organization reputation, employment brand equity and intention to pursue job opportunity in R.O.K Navy Kyung Hoon Kim Changwon National University

Huanzhang Wang Changwon National University

Disciplined vision casting: A method for exploring E. Ramirez University of Texas at El Paso possible futures S. Tajdini University of Texas at El Paso

Álvaro Garrido-Morgado University of Salamanca Quality perception influences on the effectiveness of Óscar González-Benito University of Salamanca commercial stimuli Mercedes Martos-Partal University of Salamanca

From product to category: How an innovative product Bangsil (Esther) Lee Seoul National University type could grow into a dominant product category Jina Kang Seoul National University An analysis of strategic cognition of Myanmar managers: Insights on international market entry Olimpia C. Racela Mahasarakham University decision making

68 2016 Global Marketing Conference at Hong Kong

Session 8.4 Marketing 2.0: Digital Consumers and Interactive Marketing II Session Chair: Kacy Kim (Elon University)

Room: Kennedy Towards a new conceptualization of customer Kathrin Luhrs LMU Munich experience quality in technology enabled collaborative consumption services Christoph Schmitz LMU Munich

Jong-Hyuok Jung Texas Christian University

Exploring the relationship between psychological Dong Hoo Kim University of North Carolina-Chapel Hill distance and motivations to use media Yongjun Sung Korea University

Jungah Lee Korea University

Social commerce: The effects of time pressure, product Minjung Park Ewha Womans University popularity, and website reputation on purchase intention Jungmin Yoo Duksung Women’s University

Anita Radon University of Borås Adding value through in-store self-service technology Malin Sundström University of Borås in retailing Martin Behre University of Borås

69 2016 Global Marketing Conference at Hong Kong

Session 8.5 Theoretical and Practical Evolution of Retailing Session Chairs: Ikuo Takahashi (Keio University) Akira Shimizu (Keio University)

Room: Caine

Charles A. Ingene University of Oklahoma Determinants of Japanese household expenditure on consumer goods specialty retailers: 1991 – 2014 Ikuo Takahashi Keio University

An empirical analysis of discounts and multi-channel Ushio Dazai Fukuoka University purchasing Yoshiyuki Okuse Senshu University

An examination of framing in strategic alliance Tomokazu Kubo Chuo University negotiation between retailers and suppliers

Customer channel choice behavior about cosmetics Akira Shimizu Keio University

What is a ‘Buzzed-about’ display? The relationship between posts on social networking services about Takashi Teramoto Yokohama National University in-store display information and responses to them

The cultural context of middle-aged women’s Chih-Yu Liu Keio University cosmetics shopping and consumption in Taiwan

70 2016 Global Marketing Conference at Hong Kong

Session 8.6 Marketing and Business Ethics Session Chair: George Panigyrakis (Athens University of Economics and Business)

Room: Stanley

Morality in decision making: A meta-analysis and Philipp Simbrunner Wirtschaftsuniversität Wien meta-regression Bodo B. Schlegelmilch Wirtschaftsuniversität Wien

Place branding and social responsibility: An Sami Kajalo Aalto University School of Business investigation of critical conceptual issues Annukka Jyrämä Aalto University School of Business

Klaus-Peter Wiedmann Leibniz University of Hannover Your pain is my gain: Characteristics and behavior of Nadine Hennigs Leibniz University of Hannover consumer psychopaths Evmorfia Karampournioti Leibniz University of Hannover Sheffield Business School - City Campus, UK / Ron Berger College of Law and Business, Israel Bradley R Barnes Sheffield Business School - City Campus, UK Ethics and diamonds: Paradoxical issues surrounding Guanxi relations in China Whitla Paul Lingnan University, Hong Kong Herstein Ram College of Law and Business, Israel

Silbiger Avi Lev Academic Center – JCT, Israel

George Panigyrakis Athens University of Economics and Business Reaching ethical conspicuousness: What do others Koronaki, I. Athens University of Economics and Business think Panopoulos, A. Athens University of Economics and Business

Vinay Sharma Indian Institute of Technology Roorkee

Values based business ethics along the entire value Anita Sengar University of Petroleum & Energy Studies Chain-A demonstration of the definition of marketing Rajat Agrawal Indian Institute of Technology Roorkee

Kumkum Bharti Indian Institute of Management Kashipur,

71 2016 Global Marketing Conference at Hong Kong

Session 8.7 Mobile Marketing I Session Chair: Mustika Sufiati Purwanegara (Bandung Institute of Technology)

Room: Salisbury

The impact of risk and trust on continuance intention Chayawan Poromatikul College of Management Mahidol University towards mobile banking in Thailand Kannika Leelapanyalert College of Management Mahidol University College of Business Administration, Jisu Yi Seoul National University The determinants of growth and decline in mobile College of Business Administration, Youseok Lee game diffusion Seoul National University College of Business Administration, Sang-Hoon Kim Seoul National University Heli Hallikainen University of Eastern Finland The influence of socio-demographics and technology Ari Alamäki Haaga-Helia University of Applied Sciences readiness on mobile device use in B2B digital services Tommi Laukkanen University of Eastern Finland

Kiseol Yang University of North Texas Situational motivations determining mobile shopping Kirsten Key University of North Texas compatibility and continued intention Kelly Baker University of North Texas

Dyah Hapsari Fajarini Bandung Institute of Technology Mobile phone usage behavior in Indonesia Mustika Sufiati Purwanegara Bandung Institute of Technology

Marco Hubert Zeppelin University

Markus Blut Newcastle University Business School Mobile commerce – The moderating roles of perceived Christian Brock Rostock University risk and application context Christof Backhaus Newcastle University Business School

Tim Eberhardt EBC University

72 2016 Global Marketing Conference at Hong Kong

Session 8.8 Explore the Role of the Interaction of Cooperation and Competition/ New Product Design Innovation in Marketing Session Chairs: J. Wu (Leeds University Business School) Hakil Moon (Eastern Michigan University)

Room: Tai Tam International diversification, technological capability, Jie Wu University of Macau and market focus: The moderated mediating effect on new product performance Zhenzhong Ma University of Windsor

In search of learning strategy: The role of asymmetric Jie Wu University of Macau specialization in explaining firm performance among Chinese high-technology firms Linda Chen University of Macau

A Negatively experienced co-creation process and its Madleen Moritz University of Technology Braunschweig effects on the evaluation of the self-designed product

Sang Jin Kim Changwon National University Design innovation attribute, consumption value, repurchase intention: Focus on item of online game Hakil Moon Eastern Michigan University character Kyung Hoon Kim Changwon National University

Kyeong Kook Jang Changwon National University

Implications of design innovation and design Sang Jin Kim Changwon National University experience on customer value Sung Hwan Yeo Changwon National University

Kyung Hoon Kim Changwon National University

73 2016 Global Marketing Conference at Hong Kong

Session 8.9 Food, Hospitality and Tourism Marketing II/ Wine Marketing and Management Session Chairs: Sunny Ham (Yonsei University) LECAT Benoit (California Polytechnic State University)

Room: Humphrey

Fabiola Sfodera Sapienza Universty of Rome

Costanza Nosi Roma Tre University The Mediterranean Diet storytelling: An inquiry into an intangible marketing asset Alberto Mattiacci Sapienza University of Rome

Luca Petruzzellis University Aldo Moro of Bari

Benoît LECAT California Polytechnic State University

Historical Analysis of the Catalogue of Nicolas wine Joëlle BROUARD Burgundy School of Business Merchant from 1929 to 1969. Is Château d'Yquem used as an iconic brand or a loss leader? Claude CHAPUIS Burgundy School of Business

Geoffrey LEWIS Melbourne Business School

Benoît LECAT California Polytechnic State University

Cornélia CASEAU Burgundy School of Business Multi-stakeholders and their contribution to brand identity building - the case of the Wien Wein Mihaela BONESCU Burgundy School of Business

Albert STÖCKL FH Krems

Motivation, attitudes, and menu label use and their effects on healthy menu selection among customers in Sunny Ham Yonsei University restaurants

74 2016 Global Marketing Conference at Hong Kong

Session 9 (11:20- 12:50, July 23, 2016)

Session 9.1 Conversation with the Editors

Room: Hennessy V. Kumar Georgia State University Editor-in-Chief of Journal of Marketing

Roland T. Rust University of Maryland Editor of International Journal of Research in Marketing

Darren Dahl University of British Columbia Editor-in-Chief of Journal of Consumer Research

Robert W. Palmatier University of Washington Editor-in-Chief of Journal of Academy of Marketing Science

Arch G. Woodside Curtin University, Perth Editor-in-Chief of Journal of Global Scholars of Marketing Science

Eunju Ko Yonsei University Editor-in-Chief of Journal of Global Fashion Marketing

Kihan Kim Seoul National University Editor-in-Chief of Journal of Global Sport Management Leeds University Business Constantine Katsikeas Editor-in-Chief of Journal of International Marketing School David W. Stewart Loyola Marymount University Editor-in-Chief of Journal of Public Policy and Marketing

Charles R. Taylor Villanova University Editor of International Journal of Advertising

C. Anthony Di Benedetto Temple University Co-Editor-in-Chief of Industrial Marketing Management

Shintaro Okazaki King’s College London Editor-in-Chief of Journal of Advertising

Amna Kirmani University of Maryland Editor-in-Chief of Journal of Consumer Psychology

Naveen Donthu Georgia State University Editor-Elect of Journal of Business Research Auckland University of Roger Marshall Editor-in-Chief of Australasian Marketing Journal Technology Carlos Flavian University of Zaragoza Editor-in-Chief of the Spanish Journal of Marketing

75 2016 Global Marketing Conference at Hong Kong

Session 9.2 JGSMS & JGFM Editorial Board Meetings

Room: Chatham Journal of Global Scholars of Marketing Science Editor-in-Chief: Arch G. Woodside (Curtin University, Perth)

Journal of Global Fashion Marketing Editor-in-Chief: Eunju Ko (Yonsei University)

76 2016 Global Marketing Conference at Hong Kong

Session 9.3 Brand Marketing in the Digital Age I/ Marketing for Humanship Session Chairs: Yen-Tsung Huang (Tunghai University) Philip Hong (Loyola University Chicago) Wansoo Park (University of Windsor)

Room: Bowen Mohsen Bagnied American University of Kuwait

Corporate Facebook and customer brand engagement Mark Speece American University of Kuwait in Kuwait Dhurakij Pundit University International Wimmala Pongpaew College Impacts of brand awareness and brand responses via Linh Le University of North Texas blog page on Millennial’s blog engagement: Implications to the fashion industry Jiyoung Kim University of North Texas

Kuang-Wen Wu Feng Chia University The study of country of origin and order effects Kuan-Ting Lin Feng Chia University

Elisabeth Holm King’s College London Citizenship branding for the queer segment Kirk Plangger King’s College London

Philip Hong Loyola University Chicago Humanship: Branding of human strength Wansoo Park University of Windsor

77 2016 Global Marketing Conference at Hong Kong

Session 9.4 Marketing 2.0: Digital Consumers and Interactive Marketing III/ (Re- )establishing Trust in Corporations I

Session Chairs: Anita Radon (University of Boras) Manfred Schwaiger (Ludwig-Maximilians-University of Munich)

Room: Kennedy

How non-profit art websites improve their visibility? Lili Zheng La Rochelle Business School

Agustin Ruiz Vega University of La Rioja Design of web sites: which type of message about prices is more efficient? the case of Spanish tourist Consuelo Riaño Gil University of La Rioja market Carla Di Pierri Del Vecchio University of La Rioja

Luis V. Casaló University of Zaragoza Consumer interaction in Instagram: The role of Carlos Flavián University of Zaragoza perceived hedonism and satisfaction Sergio Ibáñez University of Zaragoza

The impact of mass media on corporate reputation – an Johanna E. Eberhardt Ludwig-Maximilians-University Munich empirical investigation of media topics, their amount and valence Manfred Schwaiger Ludwig-Maximilians-University Munich Are you still who I think you are? A study on the influence of corporate food scandals on trust and Caroline S.L. Tan University of Tsukuba purchase intention case : Japanese consumers

Communicating CSR motives in consumers’ company Jos Bartels Vrije Universiteit Amsterdam evaluations: The roles of customer-company identification and skepticism Anne-Marie van Prooijen Vrije Universiteit Amsterdam

78 2016 Global Marketing Conference at Hong Kong

Session 9.5 Research, Writing, Publishing Skills- Building Workshop I Instructor: Prof. Arch G. Woodside (Curtin University, Perth)

Room: Caine

Building Implementable Case-Based Quantitative Models Using fsQCA (Fuzzy-Set Qualitative Comparative Analysis) plus How to Publish Articles in A* and A Ranked SSCI Journals

79 2016 Global Marketing Conference at Hong Kong

Session 9.6 Marketing and Entrepreneurship Session Chair: Robert E. Morgan (Cardiff University)

Room: Stanley The synergetic effect of interaction orientation with Melania Mateias RWTH Aachen entrepreneurial orientation on firm performance - A longitudinal study Malte Brettel RWTH Aachen

‘Fermenting a business’: Investigating environmental Alessandro Biraglia Leeds University Business School antecedents of entrepreneurial alertness among American homebrewers using fuzzy set analysis Vita Kadile Leeds University Business School

Muzakkeer Huda Presidency University Social business: Meaning, scope, and evaluation ABM Shahidul Islam University of Dhaka

Maria Teresa Cuomo University of Salerno

Francesca Ceruti University of Milan-Bicocca

Total e-customer experience and social commerce. An Alice Mazzucchelli University of Milan-Bicocca exploratory survey on the Italian managerial perspective Angelo Di Gregorio University of Milan-Bicocca

Debora Tortora University of Salerno

Gerardino Metallo University of Salerno

80 2016 Global Marketing Conference at Hong Kong

Session 9.7 Mobile Marketing II/ Mobile Advertising Session Chairs: Mustika Sufiati Purwanegara (Bandung Institute of Technology) Morikazu Hirose (Tokyo Fuji University)

Room: Tai Tam

The role of regulator and bank player in branchless Dimas Maulana Bandung Institute of Technology banking in Indonesia Mustika Sufiati Purwanegara Bandung Institute of Technology

Consumer perceptions and adoption of mobile Nakuze Chalomba University of Witwatersrand payments in Johannesburg, South Africa: A case of university students Meenakshi Gujral University of Witwatersrand

The moderation effect of ad skepticism on perceived Fang Liu University of Western Australia value of mobile advertising

Randi Priluck Pace University Children’s responses to products in mobile gaming Joseph Wisenblit Seton Hall University Apps Stephen Pirog Seton Hall University

Morikazu Hirose Tokyo Fuji University

The influence of privacy information in mobile Apps Keiya Tabe Waseda University

Kei Mineo Waseda University

81 2016 Global Marketing Conference at Hong Kong

Session 9.8 Interactive Marketing Communication/ Intercultural Communications、 GMA- GAMMA Joint Symposium I Session Chairs: Yung Kyun Choi (Dongguk University) Wolfgang Fritz (Technische Universitat Braunschweig) George J. Avlonitis (Athens University of Economics & Business)

Room: Rai Tam

A dual-route perspective on emoticon usage in mobile Sara H. Hsieh Tunghai University instant messaging Timmy Tseng National Cheng-chi University

Visual presentation formats & online shopping Aneta Geistova King's college London experiences Kirk Plangger King's college London

Kebaya Indonesia as national identity perceived by Effy Zalafina Rusfian University of Indonesia youngsters in Jakarta Ixora L. Suwaryono University of Indonesia

A marketing anatomy in a lasting recession: The case of Prokopis K. Theodoridis University of Patras Greece George J. Avlonitis Athens University of Economics & Business

Athanasios Kouremenos University of Piraeus Advertising messages before and during the economic Christos Livas University of Piraeus recession in Greece Markos Tsogas University of Piraeus

82 2016 Global Marketing Conference at Hong Kong

83 2016 Global Marketing Conference at Hong Kong

Session 9.9 Services Marketing I Session Chair: Jikyeong Kang (Asian Institute of Management)

Room: Humphrey Willingness to buy green electricity: Do consumers Yingkui Yang University of Southern Denmark respond differently?

A conceptual framework for integrating co-creation Szu-Hsin Wu Dublin City University mechanisms in value creation spheres Yuhui Gao Dublin City University

Alberto Pezzi University of Roma Tre Educational value: Do university choices affect Luca Petruzzellis University of Bari Aldo Moro company performance? Ottorino Morresi University of Roma Tre

Lei Su Hong Kong Baptist University The influences of incidental emotions on service failure Lisa C. Wan Chinese University of Hong Kong reaction Robert S. Wyer Jr. Chinese University of Hong Kong

84 2016 Global Marketing Conference at Hong Kong

Session 10 (14:30- 15:45, July 23, 2016)

Session 10.1 2016 GMA- GAMMA Joint Symposium II Session Chair: George J. Avlonitis (Athens University of Economics & Business)

Paraskevas C. Argouslidis Athens University of Economics & Business

Consumers’ reactions to variety reduction in grocery Dionysios Skarmeas Athens University of Economics & Business product categories: A reactance theory approach Antonios Kühn Athens University of Economics & Business

Alexis Mavrommatis EADA Business School Pricing new business-to-business products in a Kostis Indounas Athens University of Economics and Business recession period Evangelia Chatzopoulou University of Piraeus The significance of the construct of detachment in explaining consumer patronage in a period of Markos Tsogas University of Piraeus prolonged and severe economic depression Emmanuella Plakoyiannaki University of Leeds

Happiness and the asymmetric motivation behind Sofia Kousi Athens University of Economics and Business experiential and material purchases Flora Kokkinaki Athens University of Economics and Business

Aysegul Özsomer Koç University

Economic performance and strategic marketing Markos Tsogas University of Piraeus decisions in times of a severe recession Paulina Papastathopoulou Athens University of Economics and Business

Athanasios Kouremenos University of Piraeus

Room: Hennessy

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Session 10.2 Consumers, Brands and Brand Management II Session Chair: David Sprott (Washington State University)

Room: Chatham

Legitimate customer consequences deriving from Achilleas Boukis University of Sussex customer-oriented deviance Kalliopi Chatzipanagiotou Glasgow University

The role of brand equity and store image in the Machiel J. Reinders Wageningen University and Research Centre consumption of store and national brands: The case of green branding Jos Bartels Vrije Universiteit Amsterdam

Chia-Wu Lin National Dong Hwa University

Investigating the development of brand loyalty in Kai-Yu Wang Brock University brand communities from a positive psychology perspective Shu-Hao Chang National Applied Research Laboratories

Jai-An Lin National Dong Hwa University

Archit Tapar IIM Indore

Examining the differential role of holistic vs. analytic Ashish Sadh IIM Indore thinking on brand evaluation of anthropomorphized brands in case of negative publicity Aditya Billore IIM Indore

Mishra Abhishek IIM Indore University of International Business & Yi Xie Consumers’ responses on global brands’ product-harm Economics crises: The effect of lay theory Xiaoying Zheng Nankai University The consumption of jeans in Japan: An exploratory Tetsuma Emmaru Reitaku University study

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Session 10.3 Brand Marketing in the Digital Age II Session Chair: Yen-Tsung Huang (Tunghai University) Benjamin Wille-Baumkauff (Technische Universitaet Braunschweig)

Room: Bowen

Wolfgang Fritz Technische Universitaet Braunschweig B2B online brand communication and brand loyalty Benjamin Wille-Baumkauff Technische Universitaet Braunschweig

The brand value chain of online insurance brokers: TAM Rachata Rungtrakulchai Thai-Nichi Institute of Technology and perceived value approach Maneerat Kor-Udom Assumption University

Paving the way for social CEOs: An exploration of using Hsin-Hsuan Meg Lee ESCP Europe social media in leadership communication Valérie Livia de Jongh OnlineSeminar

Albert A. Barreda Missouri State University

The impact of system interactivity on online brand Khaldoon Nusair Sultan Qaboos University equity: The mediating effect of trust integrity in online environments Fevzi Okumus University of Central Florida

Anil Bilgihan Florida Atlantic University

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Session 10.4 Marketing in General IV Session Chair: Charles R. Taylor (Villanova University)

Room: Kennedy Fazlul K. Rabbannee Curtin University Situational influences on Pay-What-You-Want (PWYW) pricing decisions: The role of perceived crowding, Rajat Roy Curtin University involvement and time pressure Piyush Sharma Curtin University

Joonheui Bae Kyungpook National University The effect of mood on mobile shopping behavior Dong-Mo Koo Kyungpook National University Reformulating approach to using photographic images Ken W. Li Hong Kong Institute of Vocational Education for advertising design When my VIP status falters: Customer purchase Donghoon Kim Yonsei University School of Business response to changes in their VIP status and the accompanying preferential treatment Luri Lee Yonsei University School of Business

Charles R. Taylor Villanova University What is a luxury brand? A new definition and review of John Costello Villanova University the literature Eunju Ko Yonsei University

Qualitative study on private education Sujin Song Korea University consumption in South Korea Young-Chul Kim Sangmyung University

88 2016 Global Marketing Conference at Hong Kong

Session 10.5 Research, Writing, Publishing Skills- Building Workshop II Instructors: Prof. Arch G. Woodside (Curtin University, Perth) Prof. Catherine Prentice (Edith Cowan University, Perth)

Room: Caine

Building Implementable Case-Based Quantitative Models Using fsQCA (Fuzzy-Set Qualitative Comparative Analysis) plus How to Publish Articles in A* and A Ranked SSCI Journals

Comparing MRA and QCA findings and implications for Catherine Prentice Edith Cowan University, Perth theory and practice

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Session 10.6 2016 Global Fashion Market Equity Symposium for Traditional Market Sponsor: National Research Foundation of Korea Chair: Roland T. Rust (University of Maryland) Discussants: Arch G. Woodside (Curtin University, Perth) V. Kumar (Georgia State University) Constantine Katsikeas (University of Leeds)

Room: Stanley

Huanzhang Wang Changwon National University

Customer equity in traditional markets: Cross-cultural Sang Jin Kim Changwon National University study between China and Korea Kyung Hoon Kim Changwon National University

Haemin Suk Yonsei University

Jeonmi Ko Yonsei University Multi-channel attributes of traditional market fashion Eunju Ko Yonsei University brands

Hyun Min Kong Yonsei University

Huanzhang Wang Changwon National University Sustainability index model for traditional market Sang Jin Kim Changwon National University

Kyung Hoon Kim Changwon National University

Ting Zhang Yonsei University

Eunju Ko Yonsei University Shopping mall attributes on customer equity Jinghe Han Yonsei University

Wei Jiang Yonsei University

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Session 10.7 Sustainable Marketing in Asia and the World I/Marketing Education Session Chairs: Ralf Schellhase (University of Applied Sciences Darmstadt) Juran Kim (Jeonju University)

Room: Salisbury How to present price premiums and monetary savings Junyong Kim Hanyang University ERICA of eco-friendly products: A mental accounting theory perspective Jungyun Jeong Hanyang University ERICA

Charles M. Wood University ot Tulsa

Yuhui Gao Dublin City University

Nitin Joshi University of Mumbai

Upinder Dhar Shri Vaishnav Vidyapeeth Vishwavidyalaya

P Narayana Reddy Reva Institute of Technology & Management

Santosh Dhar Shri Vaishnav Institute of Management Tough listening: A cross-cultural exploration of Ashwini Sharma JK Lakshmipat University strategies to improve listening when it is difficult Nicholas Wood Velocity Consulting

Xiaoning Liang Dublin City University

Adrien Bouchet University of Tulsa

Jim Zboja University of Tulsa

Theo Lynn Dublin City University

Graham Hunt Dublin City University

Do journal articles have a place in the classroom? Matthias Koch the University of Melbourne

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Session 10.8 (Re- )establishing Trust in Corporations II Session Chair: Manfred Schwaiger (Ludwig-Maximilians-University of Munich)

Room: Tai Tam

Universities going digital – A way to improve their Delphine Leila Colin Ludwig-Maximilians-University Munich reputation among students? Sarah Isabel Mahr Ludwig-Maximilians-University Munich

Believe you because I trust you: Understanding the role of intra- and inter- organizational trust in perception Tamara Keszey Corvinus University of Budapest and use of market information

Video clips in online marketing of construction Hans Rämö Stockholm University projects: Projecting credibility and trust?

War for talent: Determinants of business school reputation by practitioners and its impact on Sandra C. S. Männel Ludwig-Maximilians-University Munich recruitment

Sarah Isabel Mahr Ludwig-Maximilians-University Munich What drives reputation of German business schools? An analysis of the perceptions of academics Manfred Schwaiger Ludwig-Maximilians-University Munich

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Session 10.9 Services Marketing II Session Chair: Jikyeong Kang (Asian Institute of Management)

Room: Humphrey Alastair Tombs University of Queensland

Chris Chen University of Canterbury

Place attachment and transitional servicescapes Jörg Finsterwalder University of Canterbury

C. Michael Hall University of Canterbury

Girish Prayag University of Canterbury

Internal marketing practice in services organization –A ABM Shahidul Islam University of Dhaka case study of an advertising agency

Eunhee Kim Yonsei University The impact of humor in announcement on service customer's intention to comply with the Sunmee Choi Yonsei University announcement Shinyoung Kim Yonsei University

Michael Kleinaltenkamp Freie Universität Berlin The impact of psychological ownership on customer Patrick Gumprecht Freie Universität Berlin usage processes Jingshu Li Freie Universität Berlin

Wolfgang Weitzl University of Vienna “We’re sorry!” Effects of online complaint handling on Elisabeth Wolfsteiner University of Vienna/Seeburg Castle University observers’ attitudes Clemens Hutzinger University of Innsbruck

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Session 11 (15:55- 17:10, July 23, 2016)

Session 11.1 Consumer Lifestyles in a Global Market: Challenges and Opportunities/ Global Trends in Sport Management

Session Chairs: Michel Phan (EMLYON Business School-Asian Campus)

Kihan Kim (Seoul National University)

Room: Hennessy Strategic response in building consumer lifestyle brand Ashok Som ESSEC Business School in China: The case of BMW

The intention of conspicuous consumption behaviour Chi-hsien Kuo Waseda University from socio-economic perspective Nagasawa Shinya Waseda University

Michel Phan EMLYON Business School-Asian Campus

Klaus Heine EMLYON Business School-Asian Campus Luxury start-up: Oxymoron or reality? The tales of two luxury start-ups Andrea Temime EMLYON Business School-Asian Campus

Esther Porte EMLYON Business School-Asian Campus

Anestis Fotiadis I-Shou University

Avocation travel: Choice of events amongst amateur Nikolaos Stylos University of Wolverhampton (non-professional) participants involved in small-scale sporting events Chris A. Vassiliadis University of Macedonia

Tzung-Cheng TC Huan National Chiayi University

Anne-Marie Sassenberg University of Southern Queensland “I know what you did last night!" The impact of digital communication on fan perceptions of sport celebrity Jane Summers University of Southern Queensland transgressions Rumman Hassan University of Southern Queensland

Jongho Kim Seoul National University

Yeayoung Noh Seoul National University

Yoonji Ryu Seoul National University Influences of 3D visualization and Free-point view Carolyn Yoonhee Park Seoul National University technologies on sports viewing Experiences Choong Hoon Lim Seoul National University

Yunjae Cheong Hankuk University of Foreign Studies

Kihan Kim Seoul National University

94 2016 Global Marketing Conference at Hong Kong

Session 11.2 2016 LU- GAMMA Joint Symposium Session Chair: Esther Li (Lingnan University)

Room: Chatham Chunyu Li Lingnan University A grounded theory approach to exploring the phenomenon of seller manipulations of online product Ling Peng Lingnan University reviews Geng Cui Lingnan University

Esther Ling-yee Li Lingnan University Customer participation behavior for value co-creation in high- versus low- contact services: The roles of Sherriff T. K. Luk Nanjing University of Finance and Economics trust-in-personnel and trust-in-brand Ben Shaw-Ching Liu Quinnipiac University

Teng Gao Sun Yat-Sen University

Does CSR always protect firms against negative Lishan Xie Sun Yat-Sen University publicity? Patrick Poon Lingnan University

Hongyan Yu Sun Yat-Sen University

Yuho Chung Lingnan University An empirical examination of the peer influence on Yiwei Li The Chinese University of Hong Kong crowdfunding markets Jian-min Jia The Chinese University of Hong Kong

95 2016 Global Marketing Conference at Hong Kong

Session 11.3 Channel Management/ Business to Business Marketing in Fashion Session Chairs: Sang-Lin Han (Hanyang University) Simone Guercini (University of Florence)

Room: Bowen

Creating and sharing a bigger value-Dual process Hyeonmi Yoo Hanshin University model of inter-firm CSV to firm performance JaeWook Kim Korea University

Katrina Savitskie Savannah State University Critical supply chain initiatives and the organizational performance impact in the Indian small scale Sandipan Sen Southeast Missouri State University manufacturing sector Sampath Ranganathan University of Wisconsin-Green Bay Effects of service quality on customer loyalty and word-of-mouth in the retail setting: Mediating roles of Sang-Lin Han Hanyang University relational characteristics

Innovative practices in fashion companies: Example of Håkan Preiholt Stockholm Business School three Swedish fashion firms Nishant Kumar Stockholm Business School

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Session 11.4 Global Marketing, Identities and Desires Session Chair: Wing-Sun Liu (The Hong Kong Polytechnic University)

Room: Kennedy

Rolling out the green carpet: Expressing Uniqueness Kirsten Cowan NEOMA Business School through eco-friendly clothing selection Tammy R. Kinley University of North Texas

Eric Li University of British Columbia Mythicizing Asian brands in the global marketplace Sangwon Lee Ball State University Technological and Higher Education Institute of Magnum Lam Hong Kong Can buying fakes make you a bad person? The Wing-Sun Liu The Hong Kong Polytechnic University (re)signification of consumer moral identity through engaging in counterfeiting in Hong Kong Cliff Liu Li and Fung (Trading) Limited

Eric Li University of British Columbia

Sandra Preciado Oxford Brookes University Symbolic consumption, culture, and global brands: Yüksel Ekinci University of Reading Comparing brand consumptions in Bogotá and London Nicoletta Occhiocupo Oxford Brookes University

97 2016 Global Marketing Conference at Hong Kong

Session 11.5 Research, Writing, Publishing Skills- Building Workshop III Instructor: Prof. Arch G. Woodside (Curtin University, Perth)

Room: Caine

Building Implementable Case-Based Quantitative Models Using fsQCA (Fuzzy-Set Qualitative Comparative Analysis) plus How to Publish Articles in A* and A Ranked SSCI Journals

98 2016 Global Marketing Conference at Hong Kong

Session 11.6 2016 Sustainable Fashion and Social Learning Platform Symposium Sponsor: National Research Foundation of Korea Chair: David Stewart (Loyola Marymount University) Discussants: Robert Palmatier (University of Washington) J. Scott Armstrong (The Wharton School, University of Pennsylvania) Darren Dahl (University of British Columbia)

Room: Stanley Huanzhang Wang Changwon National University

Sustainability index model in fashion industry Sang Jin Kim Changwon National University

Kyung Hoon Kim Changwon National University

The guideline development for the sustainable fashion Ji Hyun Ha Yonsei University design process based on emotional durability Jeehyun Lee Yonsei University

Eunju Ko Yonsei University Changing consumer attitude towards sustainable Jinghe Han Yonsei University fashion: A balance theory approach Yuri Seo University of Auckland

Perceived value of sustainable fashion products and Hyun Min Kong Yonsei University willingness to diffuse positive e-WOM information Eunju Ko Yonsei University

Eunju Ko Yonsei University

Sustainable fashion product development using the Jinghe Han Yonsei University PLM approach Eunha Chun Yonsei University

Minyoung Lee Yonsei University

99 2016 Global Marketing Conference at Hong Kong

Session 11.7 Sustainable Marketing in Asia and the World II Session Chairs: Ralf Schellhase (University of Applied Sciences Darmstadt) Juran Kim (Jeonju University)

Room: Salisbury

Gender differences in consuming food products based Ayano Inoue Mejiro University on ethical issues

Green label credibility, environmental concerns, and Norman Peng University of Salford green hotel staying intentions in Taiwan Annie Chen Sheffield Hallam University

Bryan Usrey University of Leeds

Green emphasis: The role of green product Dayananda Palihawadana University of Leeds communications in influencing performance evaluations Charalampos Saridakis University of Leeds

Aristeidis Theotokis University of Leeds

Satoko Suzuki Kyoto University Marketing in steady-state economy: Exploratory case Akinori Iwamoto Kansai University study on pioneering firms Tomoko Kawakami Waseda University

100 2016 Global Marketing Conference at Hong Kong

Session 11.8 Strategic Marketing Session Chair: Junyean Moon (Hanyang University, ERICA)

Room: Tai Tam

Pricing strategy for base and multiple add-on products: Seongsoo Jang ESC Rennes School of Business An empirical investigation of mobile games Jaihak Chung Sogang University

Consumers' confidence in competitive positions of Anne-Maree O'Rourke University of Technology Sydney products: Antecedents and effects on purchase intention Francois A. Carrillat University of Technology Sydney

Ryoe-Won Lee Korea University A study of synergy effects of innovation on firm Jong-Ho Lee Korea University performance Tony C. Garrett Korea University

Brigitte Stangl University of Surrey Pay-what-you-want (PWYW) pricing for high-value Margit Kastner Vienna University of Economics and Business priced services: lPotential, new and repeat customers Girish Prayag University of Canterbury

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Session 11.9 2016 ESCP- GAMMA Joint Symposium on Beauty Marketing: Past, Present, and Future Sponsor: L’Oréal Professorship in Creativity Marketing Session Chairs: Benjamin G. Voyer (ESCP Europe) Minas Kastanakis (ESCP Europe)

Room: Humphrey Redefining male beauty: The cultural encoding of Ann-Kristin Rhode ESCP Europe Business School masculinity in South Korean cosmetics advertising Jeaney Yip University of Sydney Constructing and marketing beauty in Indonesia Susan Ainsworth University of Melbourne

Consumer attitude towards beauty in China - Evidence Cui Geng Lingnan University from cosmetics industry in China Yang Fang Lingnan University

Haemin Seok Yonsei University How consumer’s review on beauty mobile application affects perceived information authenticity, brand Minjee Chung Yonsei University attitude, purchase intention and electronic Eunha Chun Yonsei University word-of-mouth (e-WOM) Eunju Ko Yonsei University

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Multimedia Presentation (12:20- 14:20, July 23, 2016) Session Chair: Sangdo Oh (Yonsei University)

Room: Lobby, Grand Ballroom, Lower Lobby Level

Kangkang Yu Renmin University of China

Perceived residential environment quality, place Ning (Chris) Chen University of Canterbury attachment, and environmental satisfaction: The competing models in Rural and Urban Areas of China Xinkai Zhu Renmin University of China Chinese Research Academy of Environmental Jian Gao Sciences Search triangle: Integrating search intention in search Carsten D. Schultz University of Hagen engine advertising

Bader Albatati University of Western Australia Country and gender differences in the consumption of Dick Mizerski University of Western Australia massively multiplier role-playing online games Fang Liu University of Western Australia

K J Somaiya Institute of Management Studies & Monica Khanna Research Analysing influencers in consumer-brand relationship K J Somaiya Institute of Management Studies & for heritage brand in personal care category by Isaac Jacob Research conducting symmetric, causal and asymmetric tests K J Somaiya Institute of Management Studies & Krupa Rai Research

Miyoung Chong University of North Texas #Pray for Paris with celebrities: The social role of influentials in a twitter network HJ Maria Kim University of North Texas

Tae Ho Song Pusan National University Does the cross-media synergy (paid media and earned media) work from a forward looking perspective?: The Ji Yoon Kim Korea University impact of cross-media implementation on customer equity Seung Min Lee Korea University

A content analysis of online consumer review of 2015 Cen Wang Florida State University best beauty products

Anita Radon University of Borås Researching textile management – A sustainability focus Jenny Balkow University of Borås

Factors driving consumer intentions to purchase and Eun Joo Park Dong-A University Word-of- Mouth of fashion products on social media sites Eun Young Kim Chungbuk National University

Impulse buying behavior: An assessment of Yingjiao Xu North Carolina State University self-indulgence, fashion consciousness, and regret among young consumers Delisia Matthews North Carolina State University

Mousumi Bose Fairfield University Understanding the role of culture on connections between situated learning and coping Lilly Ye Frostburg State University

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Ideology and the expression of brands Jens Martin Svendsen Stockholm University

Re-Localizing consumer markets: Potential strategies for Petra Riefler University of Vienna global players

Mullykar Ruddock University of North Texas Understanding the effects of brand equity on the consumption of counterfeit luxury products Jiyoung Kim University of North Texas

The empirical study of city marketing strategies and Chih-Wen Wu National Chung Hsing University performance

Ben Haobin Sun Yat-sen University

The moderating role of age: The impact of website Albert A. Barreda Missouri State University interactivity on brand development in Chinese OTA websites Khaldoon Nusair Sultan Qaboos University

Fevzi Okumus University of Central Florida

Eun Young Kim Chungbuk National University Atmospherics and store patronage: The moderating effects of digital signage Eun Joo Park Dong-A University

Muhammad Adriansyah Bandung Institute of Technology Increasing customer awareness and improving perception towards cinemas mobile application Mustika Sufiati Purwanegara Bandung Institute of Technology

The production and reproduction of management and marketing novelty in organisations: A sociomaterial Ali Yakhlef Stockholm University approach The effect of electronic word-of-mouth in the online Chih-Wen Wu National Chung Hsing University travel market Steffen Schmidt Leibniz University of Hanover

Assessing the explicit and implicit effect of athlete Matthias Limbach, Dr. Buhmann Schule gGmbH sponsorship on attitudinal associations toward a sponsor brand Sascha Langner Leibniz University of Hanover

Philipp Reiter eye square GmbH

Realized marketing strategies in task environments: Simos Chari University of Leeds Building performance sustaining configurations using a fuzzy-set qualitative comparative analysis George Balabanis City University

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