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46129 JRUD Marketor Issue 68.Indd www.marketors.org MARKETOR SUMMER 2015 / ISSUE 68 THE LIVERY COMPANY MAGAZINE FOR MARKETING PROFESSIONALS ANNIVERSARY EDITION Editorial As you know, 2015 is a very amount of fellowship was enjoyed by important year for the Marketors, the 40 plus crowd, with new friendships th forged and older ones reinforced. Oh, being our 40 anniversary, and and we got to see one of only four Freeman Ann Goodger has extant copies of the Magna Carta penned an excellent account of itself, which unfortunately for us, but our celebration of this, starting fortunately for it, we cannot reproduce MARKETOR on page 4, but the year also it photographically here, as it is kept in marks some other important VHPLGDUNQHVVZLWKQRÁDVKDOORZHG THE LIVERY COMPANY MAGAZINE This means that, amazingly, it is still anniversaries that resonate with legible, although the ink has faded to FOR MARKETING PROFESSIONALS th us, namely the 800 anniversary the colour of dried blood – quite apt, th SUMMER 2015 / ISSUE 68 of Magna Carta and the 200 when we learned how much turmoil anniversary of the Battle of and bloodletting was going on at Waterloo. We have therefore the time, through the excellent video Contents decided to produce this special presentation we watched before going in. anniversaries’ edition. The anniversary of the Battle of Master’s Column 3 However, so that we don’t let you Waterloo was celebrated in a different miss out on any news, we have also but no less interesting way when we Annual Service of Thanksgiving included our regular features, such as had a guided walk around the City, and Re-Dedication Spring Outreach, Book Club and Members’ led by City Guide John Kay Steel, aka Luncheon 4 News. Sadly, amongst this is an Tour de Force. Find out more on pages obituary for Liveryman Sue Ash, former 22 and 23. Lanson Champagne Dinner 10 Chairman of the St Bride’s Committee, who was taken from us far too early. So, a lot to catch up on but don’t forget that you can keep up-to-date Visit to Lincoln 11 We marked the anniversary of Magna whenever you want through the website Carta with a few days away in Lincoln – www.marketors.org - where Liverymen Book Club 15 RYHUWKHÀUVW0D\%DQN+ROLGD\DQG Alan Dodds and David Doughty post what a special long weekend it news, pictures and tweets brought to us Sponsorship 15 ZDV)URPGLQQHUWKHÀUVWHYHQLQJWR by Whiteoaks PR consultancy, of whom breakfast on the Monday, a huge more on page 21. Q Marketing the Election 16 Obituary Liveryman Sue Ash 17 Master Marketor: Worshipful Company of Marketors Andrew Marsden Plaisterers’ Hall Outreach: Inaugural Brigantes E: [email protected] One London Wall London EC2Y 5JU Breakfast 18 Senior Warden: David Pearson T: 020 7796 2045 Members’ News 19 E: [email protected] E: [email protected] www.marketors.org Communication 21 Middle Warden: Sue Garland-Worthington OBE Marketor is published on behalf of the Waterloo Walk 22 E: [email protected] Worshipful Company of Marketors by the Communications Committee. Diary Planner 24 Junior Warden: Richard Christou Chairman: E: [email protected] Liveryman Andrew Cross E: [email protected] Clerk: Regular Features John Hammond E: [email protected] Sponsorship & Book Club 15 Assistant Clerk: Doreen Blythe Design & Print: E: [email protected] Outreach 18 Ruddocks Editor: T: 01522 529591 Members’ News 19 Jane Wharam E: [email protected] E: [email protected] www.ruddocks.co.uk Diary Planner 24 Most photography courtesy of Ben Fisher 0DUNHWRULVSULQWHGRQ0DJQR6DWLQ²DQ)6&FHUWLÀHGPL[HGVRXUFHVSDSHU marketors.org The Master’s Column This last quarter has been a over the next few time to both celebrate several months we have a large number of new DQQLYHUVDULHVDQGUHÁHFWXSRQ members joining the what was achieved, often by a Company. few outstanding individuals. The quarter At the Spring Luncheon, we witnessed a celebrated the establishment of VLJQLÀFDQW our modern and thriving livery improvement in our company; in Lincoln, the Magna communications both internally and Carta and the establishment of externally. Great the fundamental freedoms of progress has been all individuals under the law, made with our together with the rights of the web presence, City of London; and with the which is looking much better and Waterloo Walk we celebrated the is up to date and I continued freedom of Europe. thank Alan Dodds, David Doughty and The quarter was a time of change in Ann Goodger for the Company. We saw the retirement their great efforts. of three Court Assistants - Peter Rees, Whiteoaks, our newly 0LNH-RQHVDQG0LFKDHO%HGLQJÀHOG appointed PR team, all having served for six years. We have done really thank them for their wise council and well too achieving especially for what they have done a step change for Outreach, Awards and Fellowship improvement in respectively. We saw the election both the quantity RIÀYHQHZ&RXUW$VVLVWDQWV²%ULDQ and quality of our Sweeney, Roz Morris, Hugh West, coverage. A great Ian Ryder and Andrew Cross, all of Consultants, The Samuel Wilson result! whom are enthusiastic and capable Trust, the Monmouth Project with the individuals who I know will make a It has also been a busy quarter for Drapers, the Big Curry Lunch with the great contribution. We also saw the external liaison and as I go around ABF, the work with St Paul’s or our change in command of HMS St Albans the City the high regard in which the DFWLYHLQYROYHPHQWZLWKRXU$IÀOLDWHV and 151 Royal Logistic Corps with Marketors are held is very evident. and the various City Committees we sit the arrival of Commander Richard What we do is genuinely valued. Hutchins and Lt Colonel Mike Taylor Be that our Outreach work with on. Long may this continue. with positive early contacts already Ironbridge along with the Information Looking ahead there is much to established. I am pleased to see that Technologists and Management look forward to: the Mansion House Banquet, the City Lecture on marketing in China, the Sky Walk, the Master’s Weekend to Edinburgh with dinner aboard HMY Britannia, two business seminars on different elements of brand building, our gin trip and the Lord Mayor’s Parade to name but a few of the upcoming opportunities for development, education and fun! Do try and attend as many of these as you feel able. All are organised with you and your guests in mind. So I think I can report on a Company LQÀQHIRUPZLWKPXFK\HWWRGRDQG celebrate. My thanks for all you do for the Company as individuals and for taking part. This is what the livery is all about. Q SUMMER 2015 / 68 3 A Day of Thanksgiving, Rededication and Celebration Forty years on from our to the elegant and historic St Bride’s her address. In this, she shared the founding as a Guild in 1975, Church on Fleet Street, where we held story of a businessman who, having our annual service of rededication. This been betrayed by one of his young the Worshipful Company of group processed into the body of the employees, found the compassion Marketors gathered together church behind our banner, held aloft to look after and support him when on April 23 2015 for a day of by Liveryman Annie Brooks. he fell on hard times. The young man celebrations. We also admitted Following the Introit, composed had no idea that such compassion one of our country’s leading especially by Matthew Morley, was possible; how at the time of his organist of St Bride’s for the 10th greatest possible need, the man he ÀJXUHVLQHQWHUSULVHDQG had wronged was there for him. Dr politics, The Rt Hon The Lord anniversary of the induction as Rector of the Venerable David Meara, former Joyce talked about how we respond Heseltine CH PC, as an Honorary Chaplain and Honorary Liveryman when things crash down around our Liveryman of the Company. of the Marketors, the Master led the ears and how God is still there for us Company members present through even if we don’t think we deserve it. The day’s events started with a She reminded us that a large part of Ceremonial Court in Stationers’ Hall, WKH$FWRI$IÀUPDWLRQDQGDYRZDOWR uphold the Royal Charter, By-laws and the Christian faith is giving something at which three new Court Assistants Ordnances. back and how closely this is aligned to were welcomed into the Court – Ian the roles and responsibilities of a Livery Ryder, Dr Brian Sweeney and Hugh This was followed by hymns and Company. West. Having installed them with due readings by Senior Warden David ceremony, in an unusual move, the Pearson and Middle Warden Sue Following this thought-provoking story, Master adjourned the Court and Garland-Worthington OBE and then the Master asked us to remember Master, Wardens, Past Masters, Court our new Chaplain, The Revd Canon Dr in silence those Marketors who died Assistants and Clerk all made their way Alison Joyce, Rector of St Bride’s gave in the past year. Our service closed 4 marketors.org with the great hymn Jerusalem; we were triumphantly led throughout by WKHPDJQLÀFHQW&KRLURI6W%ULGH·V and everyone was in full voice as we celebrated our Company and, of course, St George’s Day. It was then a walk back up to Stationers’ Hall, the spiritual home of the Marketors, for our second – and very special Ceremonial Court – followed by the Spring Luncheon where we met up with those who unable to make the church service and our guests. Dating back to 1403, The Worshipful Company of Stationers and Newspaper Makers draws the majority of its members from today’s communications and content industries descended from the Company’s original trades.
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