www.marketors.org MARKETOR

SUMMER 2015 / ISSUE 68 THE LIVERY COMPANY MAGAZINE FOR MARKETING PROFESSIONALS

ANNIVERSARY EDITION Editorial

As you know, 2015 is a very amount of fellowship was enjoyed by important year for the Marketors, the 40 plus crowd, with new friendships th forged and older ones reinforced. Oh, being our 40 anniversary, and and we got to see one of only four Freeman Ann Goodger has extant copies of the Magna Carta penned an excellent account of itself, which unfortunately for us, but our celebration of this, starting fortunately for it, we cannot reproduce MARKETOR on page 4, but the year also it photographically here, as it is kept in marks some other important VHPLGDUNQHVVZLWKQRÁDVKDOORZHG THE LIVERY COMPANY MAGAZINE This means that, amazingly, it is still anniversaries that resonate with legible, although the ink has faded to FOR MARKETING PROFESSIONALS th us, namely the 800 anniversary the colour of dried blood – quite apt, th SUMMER 2015 / ISSUE 68 of Magna Carta and the 200 when we learned how much turmoil anniversary of the Battle of and bloodletting was going on at Waterloo. We have therefore the time, through the excellent video Contents decided to produce this special presentation we watched before going in. anniversaries’ edition. The anniversary of the Battle of Master’s Column 3 However, so that we don’t let you Waterloo was celebrated in a different miss out on any news, we have also but no less interesting way when we Annual Service of Thanksgiving included our regular features, such as had a guided walk around the City, and Re-Dedication Spring Outreach, Book Club and Members’ led by City Guide John Kay Steel, aka Luncheon 4 News. Sadly, amongst this is an Tour de Force. Find out more on pages obituary for Liveryman Sue Ash, former 22 and 23. Lanson Champagne Dinner 10 Chairman of the St Bride’s Committee, who was taken from us far too early. So, a lot to catch up on but don’t forget that you can keep up-to-date Visit to Lincoln 11 We marked the anniversary of Magna whenever you want through the website Carta with a few days away in Lincoln – www.marketors.org - where Liverymen Book Club 15 RYHUWKHÀUVW0D\%DQN+ROLGD\DQG Alan Dodds and David Doughty post what a special long weekend it news, pictures and tweets brought to us Sponsorship 15 ZDV)URPGLQQHUWKHÀUVWHYHQLQJWR by Whiteoaks PR consultancy, of whom breakfast on the Monday, a huge more on page 21. Q Marketing the Election 16

Obituary Liveryman Sue Ash 17 Master Marketor: Worshipful Company of Marketors Andrew Marsden Plaisterers’ Hall Outreach: Inaugural Brigantes E: [email protected] One London Wall London EC2Y 5JU Breakfast 18 Senior Warden: David Pearson T: 020 7796 2045 Members’ News 19 E: [email protected] E: [email protected] www.marketors.org Communication 21 Middle Warden: Sue Garland-Worthington OBE Marketor is published on behalf of the Waterloo Walk 22 E: [email protected] Worshipful Company of Marketors by the Communications Committee. Diary Planner 24 Junior Warden: Richard Christou Chairman: E: [email protected] Liveryman Andrew Cross E: [email protected] Clerk: Regular Features John Hammond E: [email protected]

Sponsorship & Book Club 15 Assistant Clerk: Doreen Blythe Design & Print: E: [email protected] Outreach 18 Ruddocks Editor: T: 01522 529591 Members’ News 19 Jane Wharam E: [email protected] E: [email protected] www.ruddocks.co.uk Diary Planner 24

Most photography courtesy of Ben Fisher 0DUNHWRULVSULQWHGRQ0DJQR6DWLQ²DQ)6&FHUWLÀHGPL[HGVRXUFHVSDSHU

marketors.org The Master’s Column

This last quarter has been a over the next few time to both celebrate several months we have a large number of new DQQLYHUVDULHVDQGUHÁHFWXSRQ members joining the what was achieved, often by a Company. few outstanding individuals. The quarter At the Spring Luncheon, we witnessed a celebrated the establishment of VLJQLÀFDQW our modern and thriving livery improvement in our company; in Lincoln, the Magna communications both internally and Carta and the establishment of externally. Great the fundamental freedoms of progress has been all individuals under the law, made with our together with the rights of the web presence, City of London; and with the which is looking much better and Waterloo Walk we celebrated the is up to date and I continued freedom of Europe. thank Alan Dodds, David Doughty and The quarter was a time of change in Ann Goodger for the Company. We saw the retirement their great efforts. of three Court Assistants - Peter Rees, Whiteoaks, our newly 0LNH-RQHVDQG0LFKDHO%HGLQJÀHOG appointed PR team, all having served for six years. We have done really thank them for their wise council and well too achieving especially for what they have done a step change for Outreach, Awards and Fellowship improvement in respectively. We saw the election both the quantity RIÀYHQHZ&RXUW$VVLVWDQWV²%ULDQ and quality of our Sweeney, Roz Morris, Hugh West, coverage. A great Ian Ryder and Andrew Cross, all of Consultants, The Samuel Wilson result! whom are enthusiastic and capable Trust, the Monmouth Project with the individuals who I know will make a It has also been a busy quarter for Drapers, the Big Curry Lunch with the great contribution. We also saw the external liaison and as I go around ABF, the work with St Paul’s or our change in command of HMS St Albans the City the high regard in which the DFWLYHLQYROYHPHQWZLWKRXU$IÀOLDWHV and 151 Royal Logistic Corps with Marketors are held is very evident. and the various City Committees we sit the arrival of Commander Richard What we do is genuinely valued. Hutchins and Lt Colonel Mike Taylor Be that our Outreach work with on. Long may this continue. with positive early contacts already Ironbridge along with the Information Looking ahead there is much to established. I am pleased to see that Technologists and Management look forward to: the Mansion House Banquet, the City Lecture on marketing in China, the Sky Walk, the Master’s Weekend to Edinburgh with dinner aboard HMY Britannia, two business seminars on different elements of brand building, our gin trip and the Lord Mayor’s Parade to name but a few of the upcoming opportunities for development, education and fun! Do try and attend as many of these as you feel able. All are organised with you and your guests in mind. So I think I can report on a Company LQÀQHIRUPZLWKPXFK\HWWRGRDQG celebrate. My thanks for all you do for the Company as individuals and for taking part. This is what the livery is all about. Q

SUMMER 2015 / 68 3 A Day of Thanksgiving, Rededication and Celebration

Forty years on from our to the elegant and historic St Bride’s her address. In this, she shared the founding as a Guild in 1975, Church on Fleet Street, where we held story of a businessman who, having our annual service of rededication. This been betrayed by one of his young the Worshipful Company of group processed into the body of the employees, found the compassion Marketors gathered together church behind our banner, held aloft to look after and support him when on April 23 2015 for a day of by Liveryman Annie Brooks. he fell on hard times. The young man celebrations. We also admitted Following the Introit, composed had no idea that such compassion one of our country’s leading especially by Matthew Morley, was possible; how at the time of his organist of St Bride’s for the 10th greatest possible need, the man he ÀJXUHVLQHQWHUSULVHDQG had wronged was there for him. Dr politics, The Rt Hon The Lord anniversary of the induction as Rector of the Venerable David Meara, former Joyce talked about how we respond Heseltine CH PC, as an Honorary Chaplain and Honorary Liveryman when things crash down around our Liveryman of the Company. of the Marketors, the Master led the ears and how God is still there for us Company members present through even if we don’t think we deserve it. The day’s events started with a She reminded us that a large part of Ceremonial Court in Stationers’ Hall, WKH$FWRI$IÀUPDWLRQDQGDYRZDOWR uphold the Royal Charter, By-laws and the Christian faith is giving something at which three new Court Assistants Ordnances. back and how closely this is aligned to were welcomed into the Court – Ian the roles and responsibilities of a Livery Ryder, Dr Brian Sweeney and Hugh This was followed by hymns and Company. West. Having installed them with due readings by Senior Warden David ceremony, in an unusual move, the Pearson and Middle Warden Sue Following this thought-provoking story, Master adjourned the Court and Garland-Worthington OBE and then the Master asked us to remember Master, Wardens, Past Masters, Court our new Chaplain, The Revd Canon Dr in silence those Marketors who died Assistants and Clerk all made their way Alison Joyce, Rector of St Bride’s gave in the past year. Our service closed

4 marketors.org with the great hymn Jerusalem; we were triumphantly led throughout by WKHPDJQLÀFHQW&KRLURI6W%ULGH·V and everyone was in full voice as we celebrated our Company and, of course, St George’s Day. It was then a walk back up to Stationers’ Hall, the spiritual home of the Marketors, for our second – and very special Ceremonial Court – followed by the Spring Luncheon where we met up with those who unable to make the church service and our guests. Dating back to 1403, The Worshipful Company of Stationers and Newspaper Makers draws the majority of its members from today’s communications and content industries descended from the Company’s original trades. Although Marketors and their guests enjoying the Spring sunshine – and the champagne a modern Livery Company like us, it is fortunate enough to occupy a Grade Lord Heseltine is well known not to all for a successful and enjoyable 1 listed building just yards away from only for his political and business gathering. St Paul’s. Completed in 1673 after the achievements but also for his Great Fire, this Hall has a hidden gem, As ever at Stationers’ Hall, lunch practice in and contribution to the a secluded courtyard garden, where ZDVGHOLFLRXVDQGDVEHÀWWHGWKH profession of marketing, having been we were lucky enough to be able to celebratory nature of the day, came President of the Chartered Institute of enjoy champagne and canapés in from various parts of England – Dorset, Marketing for a number of years. As the sunshine. Hereford and the Isle of Wight. a founder of Haymarket in 1957, Lord Summoned by our Beadle, James Heseltine created one of the largest Toasts were made to our Honorary Hasler, we took our places in the independent magazine companies Freemen, The Prince Philip, Duke of +DOOZLWKLWVJOHDPLQJRDNÁRRUVDQG in the UK today, publishing, amongst Edinburgh, The Prince of Wales, The carved panelling. The sun streamed others, Campaign, Marketing, PR Duchess of Cornwall and the other through its huge stained glass Week and Management Today. Lord members of the Royal Family by Junior ZLQGRZVHDFKIHDWXULQJÀJXUHV Heseltine also served as an MP for 36 Warden Richard Christou. Middle important to the Stationers – William years, representing Tavistock (1966- Warden Sue Garland Worthington OBE Caxton, St Cecelia, William Tynedale, 1974) and then Henley (1974-2001); he led the toast to The Lord Mayor and Archbishop Cranmer - and, of course, ZDVD&DELQHW0LQVWHUDQGKLVÀQDOUROH the City of London Corporation. William Shakespeare, whose birthday is was as Deputy Prime Minster between Our Senior Warden, David Pearson reputed to be the 23rd of April. 1997 and 2001. welcomed our guests on this great The Master then reconvened the Having taken our places for lunch, occasion. As he said, we were Court, very appropriately in front of the our Chaplain, Dr Joyce gave a poetic honoured to have the Master Caxton Window and there, surrounded and witty Grace reminding us that life Stationer, Ian Locks and his Clerk, by Master, Wardens and the rest begins at 40! Our Master then read a William Alden at lunch, as we of the Court, The Rt Hon The Lord message from Her Majesty The Queen, celebrated the foundation of the Heseltine CH PC became an Honorary sent from Buckingham Palace that Guild of Marketors in their Hall, and Liveryman of our Company. morning, conveying her best wishes also as it draws many of its members

Past Master Austin Nunn inspecting our treasures and memorabilia

SUMMER 2015 / 68 5 Masters Past and Present L-R: PM John Fisher, PM Sally Muggeridge, IPM Michael Harrison, PM John Flynn, PM Peter Goudge, PM Dr Roger Hood, PM Austin Nunn, Master Marketor Andrew Marsden, PM Harry Druce, PM Tom Corrigan, PM Jim Surguy, PM John Petersen, PM Brian Scanlon, PM Venetia Howes, PM Steve Kennet, PM David Hanger. from the communications and content Marketors came into being owes David then introduced us to our special industries, which are closely aligned to a great deal to many people. The guest and newest Honorary Liveryman, the marketing profession. Senior Warden recalled how Lord Lord Heseltine, who apparently while Mais, on becoming Lord Mayor of at Oxford University plotted his future Our other guests from Livery the City of London in 1972, chose the on the back of an envelope, achieving Companies were the Master Carman, theme ‘The World is Our Market’ for most of what he set out to do and Lt Col Paul Holder and his Clerk, Walter his mayoral year. Lord Mais co-opted much more. He reminded us that Lord Gill; Master Information Technologist, both the Secretary of the then Institute Heseltine has spoken to the Marketors Nicholas Birtles and his Clerk, Mike of Marketing, Bill Hinder, and Director on two previous occasions, notably Jenkins; Master Management General, Peter Blood, on to a working in 2005 when he delivered the 12th Consultant, Patrick Chapman and party to support this theme. So many Annual Marketing Lecture where he his Clerk, Julie Fox; and Master Tax others also played a part at that time, urged us to ‘Be Better’. And with that Adviser, Michael Godbee and his Clerk such as Jos Bellm, Becky Rook, Lady our Senior Warden proposed a toast Paul Herbage. (Lorna) Mais, Elsie McPhie and Honorary to all our guests on this 40th anniversary celebration. The Senior Warden then paid tribute Liveryman Jean Bowden Rose. to the people who founded the The Senior Warden said he was /RUG+HVHOWLQHUHVSRQGHGUHÁHFWLQJ Company – Reginald Bowden, Bill especially delighted to welcome how humbled he felt by this Geffers, Tony Bellm, Ronald Edwards, Austin and Marion Nunn and Harry experience of becoming only Roy Randolf, Jack Rook and Austin and Valerie Druce, along with 16 Past the seventh honorary Liveryman Nunn. As he pointed out, the story Masters and their partners on this very – something he hadn’t put on of how the Worshipful Company of special day. his list of planned achievements. On congratulating the Worshipful Company of Marketors on its 40th Anniversary, Lord Heseltine recalled 1975 when the Tories were defeated, oil prices were through the roof and WKH6WRFN([FKDQJHZDVRQWKHÁRRU He recalled there was one bright spark - a glow of hope in the dark – which ZDVDSODQWRÁRDW+D\PDUNHWRQWKH Stock Exchange, which was pulled at the last minute, so thus the company remained 100 per cent owned by the founders. Lord Heseltine said he was immensely impressed with the Master’s theme of Building Valuable Brands. He felt it was the theme of the very privileged life he had enjoyed – working to improve the product, build quality, create value and doing the best he could. He recalled how Haymarket had worked hard to lift the standards

6 marketors.org of trade publishing and move it to something more than a composite of press handouts. He told the story about how World’s Press News became Campaign, now the global leading advertising weekly. Ever innovative and working with Lindsay Masters and a very young Maurice Saatchi, they produced an actual facsimile of a 48- page magazine to win the pitch. Lord Heseltine talked about the importance of vision and having faith in that vision – he recalled the derelict acres of the East End of London and how now the area houses the great ÀQDQFLDOFHQWUHRI&DQDU\:KDUIDQ airport and also hosted the Olympics. He reminded us that luck is there for all of us and offered a toast to the great glory of life. The Master responded on behalf of the Company and he too recalled Lord Heseltine urging us to be better and assured him we were still working hard at getting it right. He reminded us of our values – integrity, excellence, treating others as ourselves and, especially today, honouring our past, celebrating the present and cultivating the future. announced that the Marketors’ Weaver and the youngest Freeman, Harvard Business School Bursary had Kate Holden to stand up, as we The Master asked us to honour the been awarded to Court Assistant, have seen on the previous page, as people whose efforts made all of this Lesley Wilson, who collected her he proposed the toast to “The past, possible; the individual commitment to award to much applause. present and future of the worshipful the many committees and the legacy Company of Marketors”. What a day! we have comes from thousands of hours 7KH0DVWHUÀQDOO\WKDQNHGWKRVHZKR of work, not for self-aggrandisement had made this wonderful event happen The whole day was so uplifting and by 38 Past Masters. This is all done for – the Master Stationer, Ian Locks for really and truly brought to life the the name and fame of our Company, the use of his Hall, the harp music from depth and power of our Company, which they are privileged to lead. The Anneka Hodnett and the catering by together with the warmest and Master mentioned that there were 16 Chester Boyd. The Master also thanked strongest feeling of fellowship. The Past Masters at Stationers’ Hall that our Learned Clerk, John Hammond and Master quoted the great coach, Vince day and suggested that a collective his Assistant Clerk, Doreen Blythe, both Lombardi and it seems appropriate to noun for Past Master might be a ‘Prayer of whom worked tirelessly to make the end with it: of Past Masters’ but added that the occasion what it was. Individual commitment to a group Worshipful Company of Marketors was a Our Spring Luncheon ended with effort – that is what makes a team ‘blessing’. the Clerk’s Toast where he asked the work, a company work, a society work, The Master encouraged us to oldest Past Master, Austin Nunn, the a civilisation work. Q celebrate our present – the Company Master, the youngest Liveryman Karl Freeman Ann Goodger is seen to be a force for good with almost 400 members. And going forward, we will see that life does indeed begin at 40 – we will have a Lord Mayor of the City of London in the near future. We also have our Trust and a Bursary from Court Assistant Emeritus Professor Martyn Davies, which enables us to send a member to the Advanced Business Programme at Harvard University. In this, its inaugural year, Andrew explained that there were very high calibre candidates for the bursary, so much so that when the Leader of +DUYDUG·V3URJUDPPHÁHZRYHUIRU the interviews, she offered not one but two places on this oversubscribed course. The Master was therefore delighted to say that the Trust had generously offered to mark our 40th Anniversary with an additional bursary to Liveryman Tom Tuke-Hastings and

SUMMER 2015 / 68 7 New Court Assistants

$VPHQWLRQHGLQWKHDFFRXQWRIWKHGD\WKHÀUVW&HUHPRQLDO&RXUWZDVXQXVXDOLQDVPXFKDVLWZDVDGMRXUQHG after the three new Court Assistants were welcomed by thehhee MMaMaster,a Wardens and the rest of the Court. Normally, WKHUHZRXOGEHQHZ)UHHPHQDGPLWWHGDQG)UHHPHQFORWKHGLQWKHWKHWKKKHKHGHGHGLGGLLLQQWQ /LYHU\EXWWKHGD\ZDVWRRÀQHO\WLPHGIRUWKLV +RZHYHUZHFDQQRWDOORZRXUWKUHHQHZHVW&RXUW$VVLVWDQWVWRJVWVWDWDWDQDQWVQQWWVWVWV WRWRR JRXQQRWLFHGVRKHUHLVDOLWWOHDERXWWKHP7RÀQG out more about becoming a Court Assistant, please lookk ouooututut foffororo a piece on this in the next edition, penned by the Chair of the Court Nominations Committee, Past Masterere PPetPePetereterete er Goudge. Dr Brian Sweeneyeyy A Nonon ExecutiveEx e DirectorDirecDDirrerrececcct at Millerllellerler Internationalternatioteterna oonal LimitedLim ed – a manufacturerma uuffacturef cture of constructiononstonstrrucruc onon equipmeneqeequipment quipuipuuipmemem t andndnd Braintreentret ee HHealthcareeaealthaltaalththcarehchcarehcahcarecareree LtdLLt td – A comccompanym thatat lookslooks afterteterterr peopeoplepepeopl peeopopopleplepleeew witwwiwithth learningarninga ing GLGGLIÀFXOWLHV%ULDQKDVEHHQDQLIIÀFXOWLHVÀFXÀFXOWLHVLHV%U%ULULDLDQKDVED KD EHHQDE QDDQQ exceexexcellentxcxccellentceellenteel nt ChChieChiCChiefhieefefUhf Usher U forfof thee pastpap cocoupleupleplele ofof yeyearyearsarsrs ananda is knknownnownnownwn for hish FDFDOPDQGGLJQLÀHGDSSURDFKPDQGGLJQDQGGLJQLÀDQGGLJQLÀLÀHGDSSURÀHGGDSSURRDFKRRDFKFK BBriann iss alsoalsa oaPao a PPartnerPaartnerartnner inin FastnetFasFaFasststnetnet E Energyergyeer y ConsuConsCoConCConsultants,suultants, wwhohohoocons cons consultns lt ttitin iin carbocarbonon reductreducredureductioncttiion technologiesecechnchhn og fofororr eelectricityelectrriricitycityciity ggeneragengeneration,neeeraraation,a ncemn,,,cem cemcecement eme ntn mamanumanufammanufacturmanufacture,aanununufauuffafaca ree,e, shipshippinghipippippping andnddtddtr trantransport.ranr nsportspors r HHeeeha hashhaas also workedo kededed w with a numbnumbererer of internationalnternntteerrnnationalala ccorporations,coorporpoor oraoratioo tioioiono sucsuchchch aas ShShellelle anaandnnd Rolls-Royce,olls-Rollss-R-Ro-RoyRoyceRoRoyR yceyyce,e,ece cocommerciccommercialisingommm ciiaalisingg newew technologychnologyc nonoloologyoloogyo tto redreduceducdduceucucecce ccarbcarbonrb footfootprintotpt t ofoffpow powerpowowewerweweerrandran anda ndd tranttratranspotransport.n poo Hee hhass woworkedorkedd extensivelye elylyy att thehe govgogovernmentov nmenmentnnmente t interfacei withth industryindundustryu tryy at homeommemea andaan overseasverseass aandd ledd internationalnationalnaatitioonnal bbusinessessss develdevelopmentloppmmeente in the US, ChCChina,Chihhiina RRuRussia,ussia,ss aa,, SSoSouthououtth AAsiaAssiaiaa aand Africa.

Ian Ryder Hugh West Ian is Non-Executive Chairman at Hugh is currently a part-time lecturer at DatacentreDynamnics, a full service the Universities of Bedfordshire, Oman, B2B information provider.p He is Lincoln and Belgrade also Boardard adviseadviser to Pennies aand He previouslyrevio worked with a nnumber of FiretechCamphCamp aand a member of thee governmentsrnm immediatelymmedi post ccrisis, $GYLVRU\%RDUGRI&UDQÀHOG8QLYHUVLW\\%RDUGR QÀHOG8Q LW\ includingudin Namibia,bia, UgUganda,a, RwaRwanda, Management School MSc Marketing Serbia, Kosovo and the Maldives programme. GHÀQLQJH[WHUQDOLPDJHLQZDUG Previously,y, he wwas Deputyeputy CChief investmentnvestme and/or tourism policylicy and Executiveve at the Britishsh CompComputer implementation.mplem Society and the Charteredartered InInstitutee of Meanwhile,an in betweenween missions,m sio Informationon TecTechnologygy he was Chief Executivetive or HeHead of Marketing, Inward Investmentestm 2WKHUUROHVLQFOXGH&(2DW8IÀQGHOO and Tourism with the Corporation a brand consultancy in strategy, off LondLondon, Northorth LonLondon, Berkshire,erksh communicationsunications & design;n; SeniorS HertfordsHertfordshire, CroydoCroydon, Torinono & Corporateate Vice-PresidentVice- nt for Unisys PiemontePiemonte, Helsinkiinki & Uusimaa and Corporation;ration; DireDirector, Global BBrand PeterboPeterborough. Management for Hewlett Packard in Palo Alto, USA. Prior to this he was CEO of the London Science Park and Head of Technology Ian is a graduate of IMD in Lausanne, a Transfer at MOD (Army). Hugh is also visiting Professor for Stockholm School a Fellow and Past International Vice of Economics in Russia and a guest Chairman of the Chartered Institute of OHFWXUHUDW&UDQÀHOG0DQFKHVWHU  Marketing and Special advisor to the Reading Business schools Minister of Trade.

8 marketors.org Court Assistant Roz Morris interviewed Lord Heseltine to mark the occasion of his becoming an Honorary Liveryman of the Company. The interview in full can be found on the website; here is an edited version. Roz Morris So, what’s the importance of the marketing discipline in today’s society. Do you think it’s even more important now than when it was when you started in business? Lord Heseltine The fact is, it’s important and it always was important and it always will be important. Of course the absolutely essential thing is to realise that it’s not the selling it’s the quality of the product. If you’ve got the right product then the selling of it follows from that. Roz Morris And do you think that people in marketing actually need different skills from when you started in the 60s or do you think it’s really the same skills in a different context? DQGJRDWWKHPÀJKWIRUWKHPDQG capitalist economy on earth. Now Lord Heseltine I think it’s the same skills hopefully win a proportion of them. that’s changing and more and more but adjusted to the markets of today. That requires an obsession with the and more power is being moved back People say to me about politics what’s quality of the product and then a very to where the wealth is being made new? I say there’s nothing new. Just determined attempt to put forward in the provinces. The vital thing is not read Shakespeare. He explained the the best case for selling it that you to damage the reputation of London political challenges that are today can. It’s more demanding, faster as a great world centre whilst you’re as real as they were when he did it moving, but the markets are much doing that. and the same is true of all these skills bigger today. like salesmanship and marketing. You Roz Morris And so do you feel that know you either have the capacity Roz Morris The Marketors - which there isn’t enough education about to put forward your case, which you you’re joining - as a group of expert business and basic marketing? believe in, or you don’t and that was marketing professionals believes true with much less sophisticated that marketing should have a more Lord Heseltine I think that there is a circumstances. The need for it the senior strategic input at boardroom serious opportunity for businesses to urgency for it may be bigger, but the level. In other words more people with be much more involved in schools skills underline people’s capability are marketing expertise on boards? as governors of the boards. That’s unchanged. obviously one way. Giving careers Lord Heseltine I think about our own advice, giving awayday experience board (Haymarket) where the people Roz Morris You pioneered the for young people to show them what who run the business who are involved, development of trade magazines such jobs at work feel like. But the whole the people with great responsibilities as Marketing, PR Week, Campaign, thrust of devolving power to the and with the sales experience and Management Today, which are still local economies is about creating expertise are there on the boards. going now and Haymarket Group now opportunities and if your gonna create How could you not have them on the one of the largest privately owned opportunities the most important media companies in the UK with boards? We don’t have a marketing function because our whole company thing you can do is give people the extensive interests global interests. education to grasp the opportunities. You’re the chairman. How do you is designed to be a marketing see the future of marketing in terms of operation, and the people who do the Roz Morris$QGÀQDOO\ZKDW·V\RXU trade magazines? promotion of the product, the design message on the future of marketing? of the product, the marketing of the Lord Heseltine The whole industry, product; they are all on the board, Lord Heseltine Well you can’t run the which I’ve spent my life in, is changing but they’re not actually a discrete sophisticated economy with choice, at a very bewildering speed. First of marketing unit. in other words a free enterprise all the recession has had a dramatic economy, without having the skills to Roz Morris And do you feel that the effect on the industry, but secondly sell products and to argue your case. City of London is now too dominant the shift from print to the web is And so marketing has always been an in the UK’s economy as some people unstoppable. Now you can take a important part of the human dynamic argue? pessimistic view about that. I don’t. and always will be. I take a very optimistic view. The Lord Heseltine Well without any doubt Roz Morris Lord Heseltine thank you opportunities are today bigger than at all. Let’s not confuse the City and very much indeed. they have ever been and it falls to any London. Whitehall London is much company to see these opportunities too dominant and unlike any other Lord Heseltine Thank you. Q

SUMMER 2015 / 68 9 Lanson Champagne Dinner

There was something of a heavenly feel to be bottled and undergo the second This is something I have always wanted the Lanson champagne evening that took fermentation. to try, having been to many an exhibition of sabrage – or the art of swiping a sabre SDFHLQWKHPDJQLÀFHQW0DLQ+DOORIWKH :HWULHGÀYHVXFKZLQHVDQGZHUH Honourable Society of the Inner Temple amazed at the difference in the tastes along the neck of a champagne bottle on May 13. and depths, depending on the grape until the glass breaks cleanly and the cork pops out still surrounded by the neck. Firstly, having gone in to check on the varieties used and the terroir on which layout and help the lovely Tara Vincent they were grown. Gerard gave us tuition one by one, of Lanson, without whom the evening Hervé gave a clear explanation of starting with the Master, then Lanson’s would not have gone as smoothly, I found vintages, areas he particularly loves MD, Paul Beavis, followed by our Learned myself unaccountably surrounded by for grapes, such as the Montagne de Clerk, John Hammond, then Liveryman clergymen – and very senior clergymen 5HLPV ZKHUH,ERXJKWP\YHU\ÀUVW Debra Marmor’s husband, Herb Danner at that. It turned out that they were champagne!) and explained that he and then me. We all succeeded, to much having an event in the room next to us had never conducted such a tasting applause, and then proceeded to drink and were being given a guided tour. They outside France – or in English! That the contents of our ‘de-corked’ bottles, were very impressed with how gorgeous notwithstanding, everyone in the room with a little help from our friends. our set-up was and asked for details of was rapt by what they were tasting This really was a special event and was the evening. They then offered us a free and the occasion and the hour we had enjoyed by all who attended. However, Grace in exchange for a seat at the table allocated to that part of the evening it could not have been achieved without but I was unable to accept, as we were DEVROXWHO\ÁHZ the help and co-operation full to bursting. However, as the Master Then it was time for dinner of a number of key people arrived at that point, we were able to and what a dinner it was! As on site, namely Stefani strike a deal on some outreach for them, they had done in the run-up Goodrem, Marketing so watch this space for an account of to the event, Lanson pulled Manager at Inner Temple how the Marketors market Coventry out all the stops and had and Jack Breeden, our Cathedral! paired either champagne Event Manager. The next heavenly sign was the fact that or red wine to each course. Of course, the evening the sun shone on us while we enjoyed our The conversation, as well as couldn’t have happened glass of champagne on the terrace. This WKHZLQHÁRZHGDQGDOOWKH at all had it not been for the was amazing, as we had had cold winds guests appeared to have a PDJQLÀFHQWJHQHURVLW\RI and rains in the preceding two days – wonderful time. La Maison Lanson, who not surely the gods were smiling on us. We were also very fortunate to have an only applied for the special licence they They continued to smile, as the next part august company assembled who clearly needed from the French Government to of the event was unprecedented – a knew a thing or two about champagne. export the vins clairs but also supplied the tutored tasting of vins clairs facilitated by Two such were our very own Past Masters, champagne and red wine at a fraction Lanson’s Chef de Cave, Hervé Dantan. Tom Corrigan and John Fisher. Tom is a of the commercial cost. Hervé’s explanation of what vins clairs Chamberlain of l’Ordre des Coteaux I have already mentioned Tara and Paul are and how they are used to make the de Champagne and a Commandeur but there was a whole team of people champagne we all know and love was of Le Confrerie du Sabre d’Or, while John from the champagne house working educational, comprehensive and full of LVDQ2IÀFLHURIWKH2UGUHGH&RWHDX[ behind the scenes to make the evening evident passion for his subject. de Champagne. As a mere Dame go without a hitch. Meanwhile, I was He explained that vins clairs are Chevalier of the Ordre des Coteaux de ably assisted by Past Master John Fisher Champagne, I knew my place! WKHFOHDUZLQHVOHIWDIWHUWKHÀUVW in the organisation of the event and our IHUPHQWDWLRQKDVÀQLVKHGZKHQDOOWKH However, the evening was not quite over, Assistant Clerk, Doreen Blythe, did much yeast and sediments have fallen to the even after the coffee cups had been of the back room work; Ken and Gerard bottom. They are used to make up the cleared away, as we were then joined were the icing on the cake. ÀQLVKHGSURGXFWDQGDUHYHU\GLIIHUHQW by two representatives from La Confrérie +RZHYHUP\ÀQDOWKDQN\RXLVWR from other still wines made from the du Sabre d’Or – namely Commandeur the Master, as without his passion for same grape varieties – in the case of Ken Chaproniere, Maitre-Sabreur and Champagne Lanson, such an evening champagne, these being chardonnay, Commandeur Gerard O’Shea, Maitre- wouldn’t even have been suggested and I pinot noir and pinot meunier – as some 6DEUHXUZKRJDYHÀYHOXFN\GLQHUVWKH wouldn’t have got to have so much fun. Q reserve wine will be added to them chance to perform the noble art of WRPDNHWKHÀQDOEDVHZLQHZKLFKZLOO sabrage. Court Assistant Jane Wharam

10 marketors.org 800 Years In One Weekend The Ancient City of Lincoln

7KHÀUVW0D\%DQN+ROLGD\IRXQG the welcome reception was just that. consecrated by Bishop Rimigius but a collection of Marketors (what We all then enjoyed a delicious dinner was rebuilt after a serious earthquake should we call them – a ‘mastery’ or and were entertained (on our table in 1185. This building work was begun a ‘medley’?) in the medieval city of anyway) by Liveryman Peter Rees’s by Hugh, who favoured the gothic style magic tricks, which would not have of architecture, where pointed, rather Lincoln, where we ate, drank and been out of place at any top event than rounded, arches, ribbed vaults soaked up its heritage, including a anywhere. DQGÁ\LQJEXWWUHVVHVPDGHLWSRVVLEOH visit to see Magna Carta, visited the However, as we had a relatively early to have larger windows and larger roof Cathedral and Castle and explored start the next day, most retired to spans. However, these were to cause the modern city. their rooms after dinner ready for the problems later… The City culture to come. And we were not 5LPLJLXVWKHUHIRUHEHFDPHWKHÀUVW Lincoln sits on top of a lime escarpment disappointed. Norman Bishop of the largest diocese overlooking the Witham Valley and is Saturday in medieval England, extending from reached from the modern city via the Saturday began with a tour around the the Humber to the Thames. Formerly, aptly named ‘Steep Hill’. However, Cathedral, or to give it its full title, The the cathedral of this diocese had been sitting smugly in the old city, once Cathedral Church of the Blessed Virgin located in Dorchester, near Oxford, but on the site of the original Roman Mary of Lincoln, which is literally around King William ordered it to be moved to settlement, nothing was more than 200 the corner from the hotel. Never having Lincoln in 1072, where he had already yards from our hotel, the White Hart, been to Lincoln before, I had no idea established a castle in the south-west on Bailgate, also home to the oldest what to expect but was fascinated corner of the old Roman upper city. Roman arch still in use in Europe, which by what I saw and heard and by the It was then added to and extended, cars pass through as they follow the enthusiasm and dry wit of our guide, partly to build a new tower after the Ermine Road, which leads to London. Margaret Wilson. collapse of the central tower in 1237, Most of us had come straight from the As Margaret pointed out, Lincoln which was caused by mistakes made other City to be in time for dinner at Cathedral is very old and very big – in by builders unused to the gothic WKHKRWHOEXWWKHWUDIÀFZDVKRUULEOH fact, it’s the third largest in Europe. style, and partly in order to house and there were several breakdowns Building started around 20 years after the remains of Hugh of Avalon, later (even the Bentley!), so we were ready the Conqueror arrived in this part of Saint Hugh. Hugh had been Bishop of for a drink by the time we arrived and WKHZRUOGDQGZDVÀQLVKHGLQDQG the Cathedral since 1186 but was in

SUMMER 2015 / 68 11 London when he died in 1200, so his Legend has it that the imp, along with used to take Henry VIII’s confession, body had to be brought back home an equally devilish mate, was sent by although this relationship didn’t with great pomp and accompanied by 6DWDQWRÁ\LQDQGFDXVHPD\KHP prevent Henry’s agents from destroying anyone who was anyone at the time, during the building work, so the Angel the shrines during the dissolution of from King John to the King of France. of the Lord was sent to get them to the monasteries. However, Bishop In 1255 the Dean and Chapter stop. Our Imp declined to comply, so Longland’s chantry was never actually petitioned Henry II to allow them to take the angel turned him to stone. And used as such, as Edward VI abolished down part of the extended town wall to there we saw him, up on an arch in the them before in 1547. enlarge the Cathedral. They replaced Choir, leering down at Hugh’s shrine. By now we were back in the body of Hugh’s rounded chapels with a larger However, as Margaret pointed out, the Angel Choir, where Margaret told and loftier square east end to provide there are many grotesque carvings us about Katherine Swynford, John more space for pilgrims. This Angel Choir both within and without the Cathedral, of Gaunt’s mistress, later to become was consecrated in 1280 and is where so this is unlikely to be true. However, his third wife, with whom he had four +XJKZDVÀQDOO\ODLGWRUHVW what makes this particular imp famous children and a love affair that lasted $VZHZDONHGWKURXJKWKHPDJQLÀFHQW is no less interesting, if more mortal than a quarter of a century. Although building with its stained glass windows, heavenly. the offspring were born before the some dating back almost 800 years, I Apparently, an enterprising Lincoln wedding, which took place in the was struck by how it must have looked jeweller, James Ward Usher, obtained Choir, the Pope legitimised them, before Cromwell got his hands on it. the sole rights to use the Lincoln Imp with the proviso that neither they nor There are literally yards of what would and immediately made him into a silver their offspring could ever claim the KDYHEHHQEUDVVHVFRYHULQJWKHÁRRUV RUJROGÀJXUHWREHSODFHGRQSLQV throne of England. However, Edward but Cromwell had his men rip it up, spoons and cuff-links. In the late 19th IV later revoked this provision, placing preferring the metal to be used for Century he sent the Prince of Wales, Katherine’s descendants, including cannonballs than to cover tombs. I a keen racing fan, a tiepin with the himself, back within the legitimate line can see his point, in a way, but from Imp on it. The Prince was wearing the of inheritance; the Tudor dynasty was an aesthetic point of view, what a tiepin when his horse won the Derby directly descended from John and tragedy. and he credited the imp with his good Katherine’s eldest son, John Beaufort. Anyway, back to Hugh, arguably luck. Naturally, sales of imps rocketed One of her other sons, Henry Beaufort, the best known English Saint after after that and James made a fortune. became Bishop of Lincoln shortly after Thomas Beckett, who began a He also became incredibly famous, his legitimisation. Both Katherine and massive programme of rebuilding and to the extent that letters addressed to her daughter, Joan Beaufort, have expansion in 1192, beginning with the ‘the silversmith who makes and sells the tombs in the Cathedral in the Katherine choir, now known as St Hugh’s Choir, Lincoln Imp’ would get to him. When Swynford Chantry, which is close to the although he only lived to see the Choir he died at the age of 76 in 1921, he high altar. well dug. bequeathed his collection of watches, .DWKHULQHLVVLJQLÀFDQWLQERWK :KHQKLVERG\ZDVÀQDOO\WDNHQWR porcelain, miniatures and jewellery to English and Scottish history, being be buried, 80 years after his death, his the city of Lincoln, along with enough the stepmother of Henry IV and the head came off. As Margaret pointed money to found the Usher Gallery in great, great grandmother of Henry out, if you’ve ever tried to carry a which to house it. VII. The Scottish House of Stuart is also skeleton (and who hasn’t?), this is However, we’re straying from the descended from them, as is our own bound to happen. However, rather Cathedral, so back to the next stop Queen. Given her remarkable rise and than viewing this as an ill omen or a on our tour – the Chantry chapel, position in society, an annual study day calamity, the enterprising powers- which was built along with two others has been set up in her name and there that-be decided to build a separate during the 15th and 16th Centuries. is a Katherine Swynford Society. shrine for it, so that they could double Chantries were where priests were All this and we were only halfway their money from zealous pilgrims who paid to say masses for the souls of through, so we were given a break, wanted to touch a Saint’s remains – worshippers. Ironically, one of the priests which turned out to be a good thing, great marketing at work even then. who practised this, Bishop Longland as we also had the opportunity to And those pilgrims surely were zealous. sample the Cathedral café, which was Margaret pointed to the groove in the YHU\JRRGLQGHHG7KXVIRUWLÀHGZH ÁDJVWRQHVLQIURQWRIWKHKHDGVKULQH then reassembled outside the 10-sided which was made by millions of toes as Chapter House, which looks equally worshippers knelt before it. impressive from the outside and from Unfortunately, Henry VIII’s soldiers were within. Built as a meeting room to equally zealous in removing the jewels transact the business of the canons, the that encrusted the shrine when the Dean’s throne is thought to date from monasteries were dissolved, so all we the 1300s. Edward I travelled a lot with could see was the bare stone and the a retinue and the Chapter House was plinth where the head had once been perfect for protection as well as in an on display. No doubt, if the Internet important location, so three Parliaments had been around at the time, pieces were actually held here in a bid to of the ‘genuine skull’ could have made pacify ‘outlying’ subjects. enterprising entrepreneurs a fortune! The room gives on to the cloisters, The Cathedral is famous for many which immediately invoke images of things, we discovered, including Harry Potter. However, as Margaret being the burial place of Eleanor of informed us, Lincoln lost out to Castile’s viscera – let’s draw a veil *ORXFHVWHULQWKHELGIRUWKDWÀOPEXW over them – and for reputedly being they did get the Da Vinci Code, which the tallest building in the known world brought them a huge amount of visitors between 1307 and 1311 and certainly from all over the world. That is no bad the tallest in Europe until 1549, but the thing, as the Cathedral needs £1.5m most famous ‘inhabitant’ is another every year to keep going. We were marketer’s dream – the Lincoln Imp. very glad to be doing our bit!

12 marketors.org Our last port of call within the the previously used short drop, was Cathedral was the library, which houses invented at Lincoln Castle by a man a collection of rare medieval books called William Marwood. and – the most looked at, apparently ²WKHÀUVWPHQWLRQLQOLWHUDWXUHRI5RELQ In fact, his execution of one William Hood! It is actually two libraries within Frederick Horry without a hitch on one space – the medieval library, built April 1 1872, was instrumental in his in 1422, which house a 10th Century being appointed hangman by the copy of Bede’s Homilies, older than the Sheriffs of London and Middlesex in cathedral itself and the Wren Gallery, 1879 on a retainer of £20 a year, plus built around 1670. £10 an execution. During his tenure, Marwood hanged 176 people and The Medieval Library consisted of became famous for being one of only a timber-framed building with a two executioners to give their name to PDJQLÀFHQWRDNURRIGHFRUDWHGZLWK the character of the hangman in the caved bosses and feathered angels. Punch & Judy puppet show. The feathers have gone but one angel remains and is said to bring luck to Magna Carta those who touch her – we all did. We The main reason for our visit there, were also permitted to sit at the oak however, is that it also houses the reading desks, to which the books famous copy of Magna Carta. This would once have been securely is installed in a specially built, high chained. Those that remain are security underground vault, complete securely under glass. with surround-sound cinema, where the Rebuilt by Wren on the site of the origins of this beginning of the justice ruined north cloister, the Gallery is a Following a light lunch and a good system are played out in a very original ERRNORYHU·VGUHDPEHLQJOLQHGÁRRU poke around the shops at the top of DQGLQIRUPDWLYHÀOP to ceiling with works collected by Steep Hill, we all met up for a tour of The vault houses not only Lincoln’s the Castle, which is just across the main Michael Honywood, Dean of Lincoln copy of Magna Carta, one of only four square from the Cathedral. between 1660 and 1681. A passionate extant copies of the famous document bibliophile, he bequeathed his personal Although a very different building from 1215, but also one of only two collection to the Cathedral and the in both style and feel, the Castle surviving copies of the Charter of the room has been justly described as the was no less interesting, having been Forest, which was issued in 1217 to most beautiful in England by Sir Roy constructed in medieval times, again amplify the original document. Strong. by William the Conqueror on the site of a pre-existing Roman fortress. It came +DYLQJZDWFKHGWKHÀOP²DQGLW·V Having raved about the interior, it must into its own in later years as a prison probably best to do it in that order – be said that the exterior is equally and is unusual in that it has two mottes. we then went past the ‘wall of words’, impressive. Apart from its sheer size – it which includes each word of the towers above the surrounding buildings Led around the Castle by our guide, document translated into modern and dominates the landscape for miles we were struck by the interplay English. There we saw the Clause 13, around – it is quite beautiful and looks between ancient and modern, from which talks of the ‘ancient liberties’ of stunning in any light. the original site of the living areas within the City of London and perhaps the the inner walls to the prison within the most famous of all, Clause 39, which Outside the Chapter House stands a Castle, where actors played the parts statue to one of Lincolnshire’s favourite speaks of the right to due process. As it of the poor creatures kept there, often says: sons, poet Alfred Tennyson and until their death by hanging. The prison adjacent to that is Priory Gate. In 1285 accommodated the ‘separate system’, “No free man shall be arrested, or a pair of gateways were erected at a barbaric process whereby prisoners imprisoned, or deprived of his property, the east end of the cathedral precinct. were kept isolated to encourage them or outlawed, or exiled, or in any way This gate, erected in 1816, was a WRUHÁHFWUHSHQWDQGUHIRUP7KLVFDQ destroyed, nor shall we go against him replacement for the medieval ones. be seen by the single cells and the or send against him, unless by legal unique separate system chapel - the judgement of his peers, or by the law of Before we parted company, Margaret only original of its kind left in the world. the land.” took us on a walk through one of the extant Norman walls – and I mean We wandered at our leisure over the Reading these words and seeing ‘through’! Interestingly, the circuit of WKUHHÁRRUVRIUHVWRUHGSULVRQFHOOV the documents in their original form, the walls never enclosed all the city’s housing a male and female wing, I felt part of the fabric of history, as I residences and in medieval times which offered an opportunity to learn do whenever I go to Guildhall or the many of the markets and homes were about the justice system of Victorian Museum of London. This is living history without the walls. However, there was England. Living history prisoners & and it was so wonderful to be part of it some extension of the Roman wall guards and interactive touch-screen during its 800th anniversary. in the medieval period. The one we tables showed videos and information walked through gave onto a wonderful about the historic people that spent The party I was in ended their tour with view across the valley and highlighted their lives there. a walk around the medieval walls, what a superb position the various where we saw every side of Lincoln and occupying forces chose to build their We also learned a lot about hanging… had a stunning view of the Cathedral, LPSRUWDQWHGLÀFHV Did you know, for example, where as you can see. the term ‘hangers on’ comes from? Halfway… Or ‘money for old rope’? If not, look However, the highlight had to be the them up, as they are far too ghoulish Á\SDVW²SUHVXPDEO\RUJDQLVHGIRU I could go on but am in danger of to recount here. However, on a point RXUYLVLW²RID6SLWÀUHDQGD/DQFDVWHU taking up all the pages – and we’re of hanging fact, I can tell you that which almost literally buzzed the Castle only halfway through, so, for now, the long drop, which is a much more several times as we walked around. It goodbye Cathedral and hello Castle. humane way to dispatch a person than was an absolutely memorable day.

SUMMER 2015 / 68 13 An evening to remember We then repaired back to the hotel bar steepest hill in England to get back Tired but full of information and buzzing for a nightcap and to look forward to to the White Hart! Some members of from ‘the buzz’, we then went back to the next day, when Henry was taking the Marketors avoided this by bringing the hotel to freshen up and get ready us down to the main town and the site transport – obviously used to be Scouts for the evening’s event, which was of the original Saxon settlement by the or Guides… river. a formal dinner in Lincoln’s Assembly The evening was at leisure and the Rooms, again, a matter of yards from Sunday party broke up into groups and visited the hotel. Sunday morning came and under the a number of restaurants in the old part This was a splendid affair, where we original itinerary we would have been of the City, with many coming back again had time to mingle over drinks visiting the Castle, however because together for (another) nightcap at the and compare notes on our various of the King John Pageant taking place hotel, before retiring after a wonderful guides, and then sat down to a three- there, we had been moved to the weekend. course meal. Saturday. After dinner, the Master’s friend, Henry This was fortuitous, as the heavens Fellowship 5XGGRFNZKRVHÀUPRQHRI/LQFROQ·V opened in the morning and we We make much of fellowship in the oldest family businesses, has designed breakfasted to the steady drumbeat Marketors and a weekend such as this and printed this very magazine, of rain on the windows and gale force brings home how important and how regaled us with his own version of winds sweeping past the hotel! Had we IXOÀOOLQJLWLVWREHZLWKIULHQGVDQGPDNH Lincoln’s and his own family’s history. been visiting the Castle on the Sunday, new ones within the fabric of the Livery. we would all have been soaked. At about the time when William I would therefore urge any Marketor Marwood was experimenting with rope, As it was, by late morning the sun had who has not been on a trip, or a City come out and we could walk down Henry’s great grandfather entered into Walk or even to any of the social to the Barge at Brayford for lunch in EXVLQHVVDOWKRXJKWKHÀUPLWVHOIKDG events, to start doing so. You never already been running since 1820. Eight glorious sunshine. Yet another splendid NQRZZKDW\RX·UHJRLQJWRÀQGDQG years later, in 1880 he started his own meal and a very entertaining crew to business in printing, which has been serve us. who you’re going to meet. Q carried on to this day as Ruddock’s There was only one more event for Court Assistant Design and Print. Henry took over the the weekend and that was a trip on Jane Wharam ÀUPLQDIWHUDFDUHHULQWKH1+6 the Brayford Belle and has been there ever since, with, he up the canal says, no thought of retirement yet. that leads out Henry is a natural wit, raconteur and of Brayford an Honorary Freeman of the City of Harbour. The Lincoln, so his address was factual, rain came HQWHUWDLQLQJDQGDPXVLQJDQGDÀQH again to end to a day of sightseeing. This was EULHÁ\VSRLO followed by a presentation of the the journey second Marketors’ Harvard Business but then School Bursary award to Tom Tuke- went Hastings, who could not be at the away original presentation at our Spring again. Luncheon. However, given that Lesley Now Wilson, who was presented in April, for the was also at this dinner, there was an walk opportunity for a double ceremony up and photographs, as you can see. the

14 marketors.org Sponsorship

Our current sponsors and supporters are listed here. We thank them for their generosity and look forward to a long and mutually EHQHÀFLDODVVRFLDWLRQ:HDUHDOZD\V looking for more sponsors, supporters and advertisers. Recent opportunities have included WKHÁRDWLQWKH/RUG0D\RU·V6KRZDQG other business lectures including those organised by the Thought Leadership Group and advertising here in Marketor which not only goes to our 380 members but also to the other 109 Livery Companies. There are other opportunities such as sponsoring the Directory, providing cases for Company treasure or supporting other events. Bring your ideas and we can develop a solution to suit our joint needs.

Fujitsu – one of the world’s largest IT CIM The Chartered Institute of companies and the largest Japanese Marketing Our oldest supporters who employer in the UK - is proud to have have continued to provide sponsorship sponsored the annual dinner where St Dunstan’s College has provided subalterns of 151 Regiment The Royal for events such as the City Business an escort for and helped sponsor the Logistics Corps join with Freemen to Lecture, Thought Leadership seminars :&0ÁRDWLQWKH/RUG0D\RU·V6KRZLQ DQGWKH:&0ÁRDWLQWKH/RUG0D\RU·V 2013 and did so again this year. discuss the issues facing the modern DUP\IRUHDFKRIWKHODVWÀYH\HDUV Show.

Book Club

One of our regular features, the Back on more familiar ground - Book Club is where Marketors and hopefully with fewer murders, can demonstrate their literary although with sponsorship, who VNLOOV+RZHYHUDVDÀUVW LWLVDQ knows? - we have the latest book anniversary edition after all!), we by Liveryman Ardi Kolah, Improving have decided to include books that the Performance of Sponsorship, are not about marketing. One such is published by Routledge last month. by Liveryman Cathy Ace Without a doubt, sponsorship is one Cathy has had three distinct parts to of the most powerful promotional her career – UK marketer, Canadian tools we have in the business of marketer and latterly author. Since brand creation, brand recognition, moving from the UK to deliver and ultimately increasing sales. marketing elements on the MBA Moreover, brokering sponsors is a course at the University of British VLJQLÀFDQWEXVLQHVVLQDQGRILWVHOI Columbia in 2000, Cathy “retired” for the second time, and something we often overlook. is now a full time author of mystery novels. Considering sponsorship is a $50 billion a year market-- Earlier this year, she had one of her books shortlisted for the and growing--marketers and students of business ignore its only national Canadian prize for the ‘light mysteries’ genre, potential at the risk of missing hugely lucrative opportunities. which means, rather like Agatha Christie, there is no gore, To fail to understand sponsorship is to fail to understand overt violence or sex on the page. marketing. The Corpse With The Platinum Hair is the fourth in her Cait This is a guide that examines all types of sponsorship, clearly Morgan mystery series and has been nominated for the H[SODLQLQJDQGGHÀQLQJLWVPHFKDQLFVDGYLVLQJRQKRZWR Bony Blithe Award, which is similar to the Agatha Award in select the right properties, how to sell sponsorship, ethical the US. issues, measurement and key legal principles. We wish Cathy the best of luck with her nomination.

SUMMER 2015 / 68 15 Marketing the Election – Business Event Liveryman Roz Morris Political marketing is very different This was also vitally important for the to a Conservative voter this is common from business marketing and most Conservatives who ran a “ruthlessly sense”, Roger added. MPs, party leaders and their political negative” - and very successful - campaign targeting LibDem “We (Ipsos MORI) estimate that just 1.1 advisers are not all that good at it. constituencies. per cent of the electorate switched Plus they need to learn a lot more from voting Labour in 2010 to voting about social media. These were some Our second speaker, Roger Mortimer, Professor of Public Opinion and Conservative in 2015, and 0.6 per cent of the conclusions presented to us switched from Conservative to Labour. by three experts on marketing and Political Analysis at King’s College London and Director of Political This means an overall swing of just politics at our Business Lecture in Analysis at Ipsos MORI, told us the 0.5 per cent between the two main June at the London Capital Club. General Election had left him with two parties.“ This was a fascinating evening main impressions. Instead of a Con/Lab swing, what covering a wide range of Firstly, he said, this election was, far less changed things were SNP gains political topics including the now than usual, a clash between Labour from Labour and the LibDem vote infamous ‘Edstone’, the website and Conservative and this meant in collapsing and going mostly to MyDavidCameron.com, Twitter, political marketing terms that some Facebook, Russell Brand, Lynton votes were much more important than the Conservatives. Although UKIP &URVE\RSLQLRQSROOVOHDÁHWVSRVWHUV others. took votes from both Labour and inaccurate pre-election polls, betting Conservatives, they only gained one Secondly, there were three separate odds in favour of Labour, and the seat. merits of negative and positive target markets for different voters campaigning. approached in different ways. These Politicians have a lot to learn about were: Conservative – Labour marginal voters and social media, according to Freeman Professor Paul Baines, seats in England and Wales, LibDem former academic, Dr Rachel Lawes, Professor of Political Marketing at seats, and seats in Scotland. Partner of Lawes Gadsby Semiotics &UDQÀHOG6FKRRORI0DQDJHPHQW All this meant that just looking at LLP, and one of the world’s best known started by pointing out that unlike in voters’ views on political issues was the United States, there is no political commercial semioticians. Semiotics and is extremely misleading. There campaign management school has two components: linguistics and was very little movement between anthropology, and is used in market for would-be politicians and party the two main parties on issues. For research to investigate consumer advisers, in Europe. He thinks there example only 4 per cent of voters should be. thought that Labour was good on culture worldwide. Marketing has always been about some things and the Tories were good Traditionally, Rachel pointed out, building customer relationships. on others. Most voters were on one election advertising has taken the side or the other. They did not like “But currently,” Paul told us “British form of outdoor poster campaigns. negative campaigns and they thought politicians are less trusted than “The defending party says everything’s journalists; with only 1 in 6 people that the party they supported was less ÀQH²GRQ·WOHWWKHRWKHUSDUW\UXLQ trusting politicians to tell the truth, negative than the others. it - and the main challenger goes compared to 1 in 5 journalists. (Ipsos “Negative on the offensive about the current MORI survey January 2015.) This is political campaigning staggeringly bad.” works when the government. “ However posters took second place to online activity in the “After the expenses scandal, one people who are telling you it 2015 general election with the huge would have thought that more effort are telling you numbers of comments on Twitter, would have been made by politicians something you Facebook and YouTube leading some to get on the side of the people. This believe. So, if the lack of trust in politicians in general commentators to describe it as the Conservatives say is what I believe has allowed Nigel 8.·VÀUVWVRFLDO ‘Vote for us to Farage and UKIP to sneak through the media avoid a Labour/ election. middle and glean nearly 13 per centof SNP government‘, the vote. Political Marketing is particularly about political positioning.”

16 marketors.org It is with deep sadness and sorrow She believes the political parties that we report the passing of our underestimated the intelligence of the beloved CEO Sue Ash. Sue has been YouTube audience, (evidently not just our guiding light, our inspiration, our interested in funny videos about cats motivation and our dear, dear friend and babies) and this was illustrated for the past 23 years. Her generosity of by the critical reaction to the Green spirit, her immense kindness to others, Party’s YouTube video . A typical online KHUVHOÁHVVDSSURDFKKHUHPSDWK\ comment was: “Yeah let’s make a and counsel, and her abundant video about the reasons not to vote intellect will be greatly missed by all for the other parties rather than one her business associates and friends. about why to vote Green.” Rest peacefully dearest Sue. “An outstandingly noticeable feature Lynda Heath, MD, Ash of digital culture is that audiences Communications are not passive. The internet is not a sit-back medium. It’s a sit-forward medium.” She pointed out that very few people went to the real Conservative website, but they did visit MyDavidCameron.com where Sue Ash 1962-2015 they could see humorous photos and picture captions such as ‘I love the Many of you, like me, will have known managed the European PR campaign, NHS so much that I want to cut it up Sue personally and already be aware of which made Tactel into a leading into little pieces and give it to all my the desperately sad news that she lost her fashion and sportswear textile brand for GHWHUPLQHGDQGWHQDFLRXVÀJKWDJDLQVW friends’. ICI. Sue founded her own company in liver cancer in May. Sue had been a 1994, together with her old colleague 7KLVZHEVLWHZDVQRWDIÀOLDWHGWRDQ\ 0DUNHWRUVLQFHÀUVWDVD)UHHPDQ Lynda Heath, who for the past ten years party and all the material was created then rapidly rising to the ranks of the has been Managing Director of Ash by the public using technology and /LYHU\LQ²VKHZDVDÀ[WXUHDWWKH &RPPXQLFDWLRQV+HUÀUVWRIÀFHZDV humour in the way that they already Company’s Great Events with her husband above the Agency Private Members’ GRRQOLQH7KHVFLHQWLÀFWHUPIRUWKLV Peter and took on the Chairmanship of the Club that I started with my business which, Dr Lawes told us, she regularly St Bride’s Committee, which she later had partner, Malcolm Beskin in 1993. After introduces to her market research to relinquish because of illness. I always EX\LQJRXUSUHVHQW%ORRPVEXU\ÁDWLQ looked forward eagerly to Sue’s company clients, is ‘ecological validity’. 1999 Sue decided we had room for either at the Marketors or at St. Bride’s “The next round of online election DGRJDQGVRDUULYHGRXUÀUVWFUHDP and will miss enormously her energy, zest Golden Retriever, Kir, who was our ‘third campaigning needs to address young for life and deep-rooted humanity and and digital audiences in a way that Bridesmaid’ when David Meara married decency. Peter delivered a very moving us in St Brides on the 28th June 2003. is much closer to the way they are eulogy at her recent funeral and I have already using the internet.” reproduced and edited below, with his Sue was also the initiator, founder and chair of AIPP (the Association of “In general I take the view that permission, the words he spoke that day. International Property Professionals). traditional sit-back political advertising ‘Mom Margarette and Dad Victor that tells people what to think, would adopted Sue just a few months after Sue Ash - dog-lover, businesswoman, be better off concentrating on she was born on 17th December 1962. Liveryman of the Worshipful Company hope messages and leave the fear She attended Leighswood infant school of Marketors, an associate of the messages to the public to create. (a little Angel in a Nativity play) and London Academy of Dramatic Art, British elections are at least partly then the Junior school, where she was a member of the Institute of Public about a sense of being British, so a member of the cup winning Netball Relations, the Institute of Directors, team and elocution champion. From be careful with techniques that the London Chamber of Commerce, Aldridge Grammar, she went on to look imports of American negative several other professional associations Manchester to read English Literature and on the electoral roll of the campaigning.” and American Studies and then stayed PDJQLÀFHQWFKXUFKRI6W%ULGHWKDWVKH This was a meeting packed with on after graduating to run the student loved. LQVLJKWVDQGZHZHUHGHÀQLWHO\OHIWZLWK magazine Mancunian - in 1986 Sue won A beautiful woman with great the feeling that political marketing the Guardian/NUS Student Journalist Award for her work on that publication. intelligence, integrity and kindness is a very inexact science. Perhaps who had a fabulous ability to have both politicians and pollsters still sore However, Sue chose not to enter Fleet fun, together with a sense of humour from predicting the wrong election Street but instead came to London as that endeared her to the many she result, can draw some comfort from an EMAP graduate trainee working met over her 52 years who went on to a comment during the question on the production of several of their become her friends. and answer session from Liveryman computer titles. Angela White Horan, who told us: “I All those friends and colleagues will miss By 1991 Sue had decided that PR her greatly; as will our two families, her have spent a lifetime canvassing on would best suit her communication sister Nikki and very much loved mother, doorsteps and I have come to the skills and she joined Heather Tilbury Margarette, and of course, me.’ Q conclusion that nobody tells you the Associates, who very much specialised truth.” Q in the ‘Fashion’ end of the market. She Liveryman Jerry Wright

SUMMER 2015 / 68 17 OUTREACH A BRAND IDENTITY FOR BRIGANTES

As has been pointed out, the Outreach for the event has been excellent, with an RI/RQGRQDQGGHÀQHGE\DOOPHPEHUV work of the Marketors is certainly expectation that we will have between being Liverymen of City based Liveries. It varied. Here is a good example of the 225-250 attending the inaugural event, also needs to have a distinct Northern sort of brief we are given and the work ‘The Brigantes Breakfast’. feel; colour in the north has historically that goes into this important pro bono It has also received wide support from EHHQGHÀQHGE\WKH5HGDQG:KLWH of the competing houses of York and work. others in the Livery movement, with several Liveries attracting new Liverymen /DQFDVWHUHYHQWVPD\ZHOOUHÁHFW In this case, Liveryman Andrew Cross as a result. The support from the City this theme. It is likely as well that the picked up the baton, given that his skills has also been strong; former Lord processing at events will be done to the are perfectly suited to the work that Mayor, Alderman Dame Fiona Woolf tune of On IIkla Moor Baht’at was required. As ever, the client was up will be speaking, former Sheriff Adrian Application: The identity will appear against a deadline, which meant they Waddingham is part of the organising at Brigantes functions; as such it had to have an identity developed in a team and Lord Mayor Alan Yarrow has matter of weeks. The short timescale was must translate effectively onto event given his full support going forward. It media. This would include, in no DUHÁHFWLRQRIWKHVXFFHVVRIWKHFRQFHSW is seen very much as the City cannot of an event, which caters for the needs particular order; communication media IXQFWLRQHIÀFLHQWO\ZLWKRXWWKHVXSSRUW to include: letterhead, email footers, of Liverymen of all Liveries who live in the of the North, politically of course it is comp slips etc; hard copy Invitations; Pour North of the country (or at least out of the timely with the “Northern Powerhouse’ Memoire cards; menus; guest lists; room immediate orbit of the City of London). government initiatives. displays (pop up roller displays); seating As the client pointed out, it is quite Objective: To create a distinct identity plans; table gifts, name badges and probable that the event will continue for the ‘Brigantes Group of Liverymen’; longer term website pages. The scope to get this level of support and so DJURXSRI/LYHU\PHQGHÀQHG remains quite wide therefore. they needed to develop a distinctive geographically by those living outside identity. Here is the brief Andrew was London and its immediate environs, who Andrew not only did all the above but given: ÀQGLWKDUGHUWRDWWHQGIXQFWLRQVLQWKH on time, meaning that the inaugural Brigantes Breakfast, which is reported by Background: The Brigantes area is City on a regular basis but wish to be Liveryman Annmarie Hanlon on page ?? GHÀQHGE\WKHDQFLHQW&HOWLFWULEHRIWKH more active in the Livery movement and featured his work. same name, which occupied a large make connections with other Liverymen area in the north of England, stretching living close to them. If you have been inspired by this account from Liverpool to Hull, taking in much of Characteristics: The brand needs to and would like to help with Outreach, what we now know of Manchester and clearly be related to the Livery ethos please contact Court Assistant Phil Leeds - it was centred in Yorkshire. There and culture. The feel of a member Andrew, Chairman of the Outreach are over 1,200 Liverymen with a organisation, which has history, integrity, Committee, who would be delighted connection to this area from the current ceremony, and high quality. It will be to add you to the team, whatever City Liveries and, to date, the enthusiasm well connected, plugged into the City contribution you can offer. Q

Successful Launch of the London Liveries Brigantes Breakfast

The Late Sheriff, Past Master Actuary Masters and Clerks last year there Sir David made no secret of the pride and staunch Lancastrian Adrian is a recognition that some northern in which he holds his Bradford roots and Waddingham CBE was in the chair Liverymen, whether working or retired, Yorkshire generally. In emphasising the at the inaugural Brigantes Breakfast, ÀQGLWGLIÀFXOWWRDWWHQG&LW\EDVHG/LYHU\ ever-closer bonds between the City the northern luncheon for City of events regularly and can become less of London and the North of England, engaged from the Livery. In a move to London Liverymen, which was held at Sir David highlighted the prominence redress that situation, and with the full given to the North in the Queen’s The Midland Hotel in Manchester on support of our Lord Mayor Alan Yarrow Friday 29 May. Two hundred and thirty Speech two days earlier and the vision and his predecessor of the Chancellor of Liverymen and guests attended, from Dame Fiona Woolf CBE, the Exchequer for a over 70 Companies, including many the Brigantes Breakfast Northern Powerhouse was born. current Masters and Past Masters. for economic growth 7KHUHVSRQVHIURP/LYHU\PHQWRWKLVÀUVW Following a light- based around the northern function was so great that it had hearted operatic cities of Liverpool, to be moved to a larger venue from the interlude, and while Manchester, Leeds, RQHRULJLQDOO\ERRNHG$PRQJWKHRIÀFLDO proposing the toast to 6KHIÀHOGDQG+XOO guests were Mrs Amanda Parker JP, the the guests, the Late High Sheriff of Lancashire, Mr Richard Sheriff explained that The other speakers Clowes, Trustee of the Ironbridge Gorge a name was required were Nicholas Woolf, Museum, and the Venerable Cherry for the northern Past Master Tax Vann, Archdeacon of Rochdale and luncheon, embracing Advisor, deputising for Chaplain for the Day, who said Grace. the main elements The Brigantes new branding the Late Lord Mayor, Around 1,200 City of London Liverymen of who, what and Dame Fiona Woolf, are resident in the North of England, where. After some head-scratching, the who was abroad on business, and which, for this purpose, runs from geographical area under consideration David Bentley, Immediate Past Master Leicestershire/Staffordshire to the Scottish was found, fortuitously, to coincide with Baker, who presented Sir David with a border. 41 Companies have 10 or more that occupied in pre-Roman times by the donation to the Lord Mayor’s Charity Liverymen in the area. In 2015, the North fearsome Brigantes tribe – so they had a Appeal on behalf of those attending of England is home to seven Livery name. and announced that the 2016 Brigantes Masters, up from four in 2014. The Principal Speaker was Alderman Sir Breakfast would be on Friday 20 May at From discussions with a number of David Wootton, Lord Mayor in 2011/12. &XWOHUV·+DOOLQ6KHIÀHOG Q

18 marketors.org Members’ News Marketors Inter Livery Companies Annual in the News Clay Pigeon Shoot *LYHQWKHKLJKSURÀOHRIDQXPEHU of our members, it is not surprising that many are often in the news. Prominent over the past few months has been Liveryman David Haigh, CEO of Brand Finance, who was interviewed extensively on TV here and abroad in the aftermath of the breaking of the FIFA bribery story. David spoke of the implications for brands from this and other scandals and how brand owners can guard against being tarnished when such events occur.

7KHFRPSDQ\ÀHOGHGDJRRGWHDPDJDLQWKLV\HDUDQGGHVSLWHVWURQJ FRPSHWLWLRQPDQDJHGWRÀQLVKHGDURXQGPLGGOHLQWKHWHDPUDQNLQJV$V Another member often seen in the ever, the event was held at the superb Holland & Holland Shooting grounds business press is Freeman Ann Francke, in West London, starting with a good breakfast to get the day underway and CEO of the Chartered Management concluding with a mass luncheon of all entrants and prize giving. The team this Institute. Ann has given her thoughts year was made up of Anne Curtis, Andrew J Cross, Graham Doctor and Roger on many important issues in business, Howes (captain) Q from gender pay gap legislation to bringing equality to the workplace and cutting out the ‘accidental manager’. Meanwhile, Court Assistant and Chair of Membership, Lesley Wilson was Celebrating female achievement featured in Marketing Week where she took part in a Q&A discussing the Harvard Bursary scheme and its in the civic City EHQHÀWV Of course, our own Master is no In 2015 the 100th woman was is one. HRH The Princess Royal has stranger to the various media either, appointed as Master of a Livery agreed to be the Patron; Alderman having been featured in Marketing, &RPSDQ\7KHÀUVWHYHUZDVLQ Dame Fiona Woolf (Past Lord Mayor) Campaign, Media Week and Brand and in the 32 years since then there and Sheriff Fiona Adler, who are both Republic looking at the key issues that will have been just under 3,500 men members, attended the association’s marketers should focus on this year. as Masters. If you attend Common The Master also provided his thoughts inaugural event. Hall to vote for the Sheriffs and Lord to Global Alliance Magazine on why Mayor you cannot help noticing how Like most Past Masters’ year-group brand building critical to shareholder the numbers of women in the Masters’ associations, the aim of the Lady value. Q procession have increased in recent Masters is the maintenance and years - there are now about a dozen promotion of fellowship and the annually. VXSSRUWRIFKDULW\DPRQJDVSHFLÀF group of people, namely women The Lady Masters Association has who are or have been Masters of their recently been set up formally with the Marketors strongly represented. Livery Companies (or of two other 7KHÀUVW&KDLUPDQLV$GqOH7KRUSH civic City organisations). One of its th (Honorary Liveryman, Marketors, and ÀUVWHYHQWVRQ November will be Past Master Chartered Secretary). The to organise a reception for women two Vice-Chairman are Venetia Howes who are currently Wardens, to offer (PM Marketor) and Valerie Boakes them the opportunity to meet those Attendees at what was the last dinner (Liveryman, Marketors, and Past who have gone before them, to IRU)UHHPHQ\RXQJRIÀFHVIURP President, City Livery Club) and there is answer questions and offer advice 5HJLPHQW5/&DQGVHQLRU)XMLWVX a committee of a further six people of and encouragement. ‘Onwards and executives in April. which Sally Muggeridge (PM Marketor) Upwards’ as the saying goes. Q

SUMMER 2015 / 68 19 Members’ News

Marketors at Magna Carta Celebrations The Master represented the Marketors politicians, religious leaders, military at Runnymede on 15 June 2015 to personnel, senior members of the royal watch a recreation of the ceremony family and, of course, all the other when, 800 years before, King John was Masters of the Livery Companies, watched the royal barge Gloriana forced “at the point of the sword” to OHDGDÁRWLOODFDUU\LQJDIDFVLPLOH agree to Magna Carta. RIWKH¶*UHDW&KDUWHU·WKDWZDVÀUVW Led by the Queen, a gathering of sealed so many years before. Q Phil Takes a Walk

We were all delighted that Court $VVLVWDQW3KLO$QGUHZHQMR\VD walk, as his most recent one raised over £2,000 for the Marketors’ Trust! To be fair, it wasn’t just a leisurely stroll; this was an ‘ultra event’ - the walk from London to Brighton - a physically and emotionally demanding 62 miles (100k) up hill and down dale, where walkers have to combat physical fatigue, blisters and, on this occasion, blistering heat! However, he made it and also achieved his fundraising target. As he said: “walking 103km in 21½ hours with only two 10 minute stops was right at the edge of my physical capability and it did take a few days to get over. However, being able to donate such a great amount of money to the Marketors’ Trust was GHÀQLWHO\ZRUWKLWµ If you would like to do anything to raise money for the Marketors’ Trust, please have a chat with Chair of the Trust, John Hooper, who would be more than happy to discuss your ideas. Q

20 marketors.org The Power of PR Promoting the Name and Fame of the Company

It’s time for another Worshipful Our social media Company of Marketors’ PR and efforts have communications update. In this been also been landmark year for the Marketors, overhauled and have been a our 40th anniversary, our theme has key method of been ‘building valuable brands.’ In communication WKDWVHQVHZH·YHDOVREHHQGRLQJÀQH for the Marketors in work in building up the Marketors 2015. Thanks to some brand itself. busy activity from Whiteoaks, our Twitter Our greatest achievement this year followers have risen is without a doubt the new website, from 924 to 2,780, an which has had a complete re-vamp, increase of 186 per both front-end and back-end. We’re cent. Regular posts already seeing a huge increase in updating all of our WUDIÀFDVDUHVXOW7KURXJKRXWWKH followers on the latest whole of 2014, the Marketors’ website marketing news and received just under 20,000 visits. By topics in the City are the end of June of this year, that being posted and number was already 15,000, so huge you can join in by congratulations to all involved with thought leadership article published following us on @marketors. the new website but particularly in Global Media Magazine, looking Alan Dodds, David Doughty and Ann at the critical importance of brand Goodger. building and further thought leadership Earlier this year, the Marketors our theme has articles have been published with the appointed PR agency, Whiteoaks, to Global Marketing Alliance, Marketing undertake a dedicated PR programme been ‘building Magazine and Digital Marketing with some clear objectives: To promote Magazine. the name and fame of the company; valuable brands’ Be sure to look out for the promotion SURPRWHWKHEHQHÀWVRIWKHPDUNHWLQJ of upcoming Marketors’ news and profession to those in the City, the As well as on social media, we have events, including the next Great Event Livery and beyond and to raise the achieved regular coverage in other – Banquet to The Lord Mayor - and SURÀOHRIWKH0DUNHWRUVZLWKLQWKH mainstream media sources. In total, marketing sector. Based in Farnham, the next Business Lecture ‘Marketing in 26 pieces of coverage has appeared Surrey, Whiteoaks are one of the UK’s Modern China’ with Freeman Brendan this year. Our recent news included top technology PR agencies and Tansey, CEO of Havas Digital China, the Marketor’s 40th anniversary and specialise in PR, digital, and social ZKRLVÁ\LQJLQIURP6KDQJKDLVSHFLDOO\ the appointment of the Rt Hon the media. They work with a great many for the occasion. Lord Heseltine and the awarding of WHFKQRORJ\ÀUPVDQGPDUNHWLQJ the Marketors’ Harvard Business School Keep an eye out for an exciting specialists such as the Marketors, bursary to Court Assistant and Chair new mentoring initiative due to be and for the past several months, piloted in September. The Marketors have been aiding us in achieving our of Membership, Lesley Wilson and will be nurturing and promoting communications objectives. Liveryman Tom Tuke-Hastings. Lesley was also featured the next generation of marketing in Marketing Week talent in the City by giving young where she took part marketing professionals the chance in a Q&A discussing to shadow and work alongside the Harvard Bursary experienced members. The initiative scheme and its will help to promote marketing in EHQHÀWV/HVOH\ZLOO the City, increase knowledge and be busy blogging understanding of livery life, and create for the Marketors lasting positive feelings about the while at Harvard Marketors. in September and October, and 2015 has been a hugely positive both she and Tom year thus far in terms of PR and will speak at a communications. Social media and Marketors’ lecture coverage targets are being met and early next year about exceeded, helping enormously to raise their time at Harvard. WKHSURÀOHRIRXUFRPSDQ\DQGZH The Master has will be working closely with Whiteoaks also featured in the to ensure that this trend continues for media, including a the rest of 2015 and beyond. Q

SUMMER 2015 / 68 21 The Iron and Bronze Duke Liveryman Annie Brooks

Just nine days after the 200th to sell his stocks and shares and once man syndrome’ is a myth. He wasn’t anniversary of The Battle of they hit rock bottom at the end of the small. He was 5’ 7”, which was Waterloo, 20 Marketors and their day, he bought them back again, considered average height at the guests met outside Bank Station - PDNLQJDKDQGVRPHSURÀW7UXHRU time. He had buttons put on all his false? Who really knows? PHQ·VXQLIRUPVQRWMXVWWKHRIÀFHUV under Sir Francis Leggatt Chantrey’s because he couldn’t stand the lower Onwards to Guildhall, where statue of the Duke of Wellington ranks wiping their noses on their Wellington received the Freedom astride his famous war horse, sleeves! And he had a cat phobia (oh of the City of London. We discover Copenhagen. This was the start of dear – Ed). another statue has been erected to WKHÀUVW)HOORZVKLS:DONRIWKH\HDU KLPKHUHDQGKHÀQGVKLPVHOILQDXJXVW Some believe that the Prussians were where we were to discover more company alongside the likes of Sir key to winning the Battle of Waterloo about ‘The Iron Duke’ and his City Winston Churchill, Lord Nelson and when Marshall von Blucher arrived to connections. William Pitt the Younger. However, a help the outnumbered British and lifted Our City Guide, John Steel, aka Tour victory banquet held at Guildhall we his hat to start the charge that won de Force, informed us that the statue, now discover was a little premature. the battle. However, as patriotic Brits Upon hearing of Napoleon’s downfall we know better! erected on the 29th anniversary of and exile to Elba in 1814 the great and the battle in 1844, was paid for by Throughout his military career the good of Europe were invited to the Livery Companies in return for Wellington fought 60 battles and won the banquet, held on 18 June (rather the Duke helping with the building of every one that he led. Unfortunately spookily exactly one year to the day King William Street. We then learned his professional life meant that he before the Battle of Waterloo – how that Nathan Rothschild of banking didn’t get to spend much time with did they know?). Unfortunately, as we IDPHZDVWKHÀUVWWRÀQGRXWDERXW his wife and children. However he did now know, Napoleon was soon back the victory at Waterloo from his ÀQGWLPHWRWDNHPDQ\DPLVWUHVV²RQH on form following his escape and the messengers who rode back with the being the courtesan Henrietta Wilson. Napoleonic Wars marched on. news. It has been suggested that he When approached by the publisher of SURÀWHGIURPKHDULQJWKHJRRGQHZV John then regaled us with a few her memoirs who asked Wellington for when, the next morning, he started interesting ‘Napoleonisms’. His ‘small money to exclude him from the book,

22 marketors.org The sculptor, Alfred Stevens, who won the commission to produce this masterpiece sadly died before KHFRXOGÀQLVKLWVR-RKQ7ZHHG completed the work. It is dominated by an arched structure. On top of the arch is a large block in the shape of a chest acting as a plinth for an equestrian statue. Under the arch OLHVDEURQ]HHIÀJ\RIWKH'XNHXSRQ a massive sarcophagus also made of bronze. This rests on a densely carved pile, made up of the spoils of war including cannons, shields and the standards of fallen enemies. On one side of the plinth are Valour crushing Cowardice and on the other Truth, seated on a throne, thrusting Falsehood down and away. Passing by the war-torn and age- UDYDJHGÁDJVRIDVHOHFWLRQRI%DWWOH the Duke’s response was: “publish and It was time to move on to Wren’s RI:DWHUORRUHJLPHQWVÁXWWHULQJ be damned!” Which just goes to show masterpiece, St Paul’s Cathedral from the ceiling, we wend our way st that ‘kiss and tell’ is not a 21 century (did you know this was only the third down the steps to the crypt, where phenomenon. building he designed?), where there we discovered Wellington’s massive DUHÀWWLQJWULEXWHVWRERWKWKH'XNH The discovery of why Wellington is sarcophagus adorned with gilt and the Battle of Waterloo. 13,000 known as ‘The Iron Duke’ came as lettering, guarded by four sleeping people crammed into the church to somewhat of a surprise. It has nothing (because he didn’t die in battle) attend his funeral on 18 November to do with his iron will or strength lions with four candlesticks at each 1852. This also marked the only year of character. Apparently when he corner. There is a surrounding mosaic to date when there was no Lord was Prime Minister the Catholic ÁRRUZKLFKZDVODLGE\WKHZRPHQRI Mayor’s Show because the nation was Emancipation Act was passed and Woking Jail. A revered hush came over in mourning for one of their greatest some of the more radical Protestants us all as we stood to admire the great battle heroes, who also served as in England objected to it. They began PDQ·VÀQDOUHVWLQJSODFH Prime Minister. to go to his home at Apsley House On leaving the Cathedral it was and throw stones at it. So he had Following the Duke’s death it was only a short stroll to enjoy lunch and iron shutters installed to protect his GHFLGHGWKDWDÀWWLQJPRQXPHQW fellowship at the French brasserie, windows. From then on he was known to an extraordinary man should Côte, just to show there are no hard as ‘The Iron Duke’. be created to reside in St Paul’s. feelings! Q

SUMMER 2015 / 68 23 +HUHLVWKHFDOHQGDUIRUWKHUHVWRIWKLV\HDUEXWLQWKHVSLULWRI¶ÀUVWV·ZHDUHDOVRLQFOXGLQJ potential dates for next year so that you don’t miss out on any of our Great and other City Diary Planner 2015 events. The Great Events are in bold. Events in italics are restricted or by invitation only.

28 July Banquet to the Lord Mayor 2FWREHU &LW\%ULHÀQJ/LYHU\+DOO%DVLQJKDOO6WUHHW Mansion House 15 October Bowden Charter Dinner Mercers’ Hall 14 September Joint Digital Event 4 November Fellowship (Introduction to the Livery) 18 - 20 September Royal Edinburgh Weekend Event for New Freemen 24 September Business Court 8 November Remembrance Sunday Service St Bride’s 28 September Installation of Sheriffs 13 November Admission of Lord Mayor, Guildhall 29 September Election of the Lord Mayor Guildhall 14 November Lord Mayor’s Show Lunch 30 September Annual City Lecture : How China Strada St Paul’s discovered Marketing Unilever 1RYHPEHU &LW\%ULHÀQJ/LYHU\+DOO%DVLQJKDOO6WUHHW 7 October Prospective New Members’ Evening Venue TBA 26 November Business Court & Common Hall 13 October 151 Regiment Curry Evening London 2 December Court Dinner

Diary Planner 2016 The Great Events are in bold. Events in italics are restricted or by invitation only.

21 January Installation Banquet Stationers’ Hall 23 June Business Court Plaisterers’ Hall 26 January Reception for 2016 Committee Chairs 24 June Election of Sheriffs Guildhall Plaisterers’ Hall 6 July F&GP, Master & Wardens Committee 3 February F&GP, Master & Wardens Committee Plaisterers’ Hall Plaisterers’ Hall July Banquet to the Lord Mayor 9 February Inter-Livery Pancake Races Guildhall Mansion House Yard 3 August F&GP Plaisterers’ Hall 29 February Leap Day 7 September F&GP, Master & Wardens Committee 2 March F&GP, Master & Wardens Committee Plaisterers’ Hall Plaisterers’ Hall 22 September Business Court Plaisterers’ Hall 11 March United Guilds’ Service St Paul’s 28 September Admission of Sheriffs Guildhall 17 March Business Court Plaisterers’ Hall 29 September Election of The Lord Mayor Guildhall 27 March Easter Sunday 5 October F&GP, Master & Wardens Committee 6 April F&GP, Master & Wardens Committee Plaisterers’ Hall Plaisterers’ Hall 13 October Bowden Charter Dinner 19 April Spring Luncheon Grocers’ Hall 2 November F&GP, Master & Wardens Committee 4 May F&GP, Master & Wardens Committee Plaisterers’ Hall Plaisterers’ Hall 11 November Silent Ceremony – Admission of The 5 May Rededication Service & Beating the Lord Mayor Guildhall Bounds St Bride’s 12 November Lord Mayor’s Show City of London 1 June F&GP, Master & Wardens Committee Plaisterers’ Hall 13 November Remembrance Service St Bride’s June Common Hall & Professional Livery 15 December Business Court & Court Dinner Dyers’ Dinner Brewers’ Hall Hall

We even have some key dates for 2017. The Great Events are in bold. Events in italics are Diary Planner 2017 restricted or by invitation only.

4 January F&GP, Master & Wardens Committee OTHER KEY DATES Plaisterers’ Hall 10.6.16 – 1.7.16 UEFA EURO 2016 5.8.16- 21.8.16 Olympic Games 7.9.16 – 18.9.16 Paralympic Games TBC WCM Annual City Lecture

Please follow us on Twitter (@marketors) and keep an eye on the website for changes or other information

24 marketors.org