Integrated Safeguards Data Sheet (Appraisal
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INTEGRATED SAFEGUARDS DATA SHEET APPRAISAL STAGE Report No.: ISDSA13658 Public Disclosure Authorized Date ISDS Prepared/Updated: 31-Jul-2015 Date ISDS Approved/Disclosed: 31-Aug-2015 I. BASIC INFORMATION Public Disclosure Copy 1. Basic Project Data Country: India Project ID: P146936 Project Name: Uttar Pradesh Pro-poor Tourism Development Project (P146936) Task Team Stefania B. Abakerli B Leader(s): Estimated 09-Jun-2015 Estimated 17-Nov-2015 Public Disclosure Authorized Appraisal Date: Board Date: Managing Unit: GSU06 Lending Investment Project Financing Instrument: Sector(s): Public administration- Other social services (60%), Sub-national government administration (40%) Theme(s): Other social development (40%), Participation and civic engagement (20%), Cultural Heritage (30%), Micro, Small and Medium Enterpris e support (10%) Is this project processed under OP 8.50 (Emergency Recovery) or OP No 8.00 (Rapid Response to Crises and Emergencies)? Financing (In USD Million) Total Project Cost: 300.00 Total Bank Financing: 210.00 Public Disclosure Authorized Financing Gap: 0.00 Financing Source Amount BORROWER/RECIPIENT 90.00 Public Disclosure Copy International Development Association (IDA) 210.00 Total 300.00 Environmental B - Partial Assessment Category: Is this a No Repeater project? 2. Project Development Objective(s) Public Disclosure Authorized The Project Development Objective is to increase tourism related benefits for local communities in targeted destinations 3. Project Description Page 1 of 12 1. Description The project will support the state’s plans for restructuring its tourism sector in a pro-poor manner with a view to increasing benefits to local communities and improving the management of its tourism destinations. Many developing countries have recognized pro-poor tourism as an effective means of reducing poverty and as a driver for more inclusive economic growth, as well as a means of contributing to better stewardship of heritage assets. Tourism’s pro-poor potential relies on the fact that, when well-planned and managed, tourism is consumed at the point of production, is labor intensive, and can finance basic services in backward areas often overlooked by traditional tourism development schemes. Public Disclosure Copy At its core, the project emphasizes the government’s key role in structuring and regulating tourism development for its adequate growth in a pro-poor manner. Experience shows that the greatest impediment to pro-poor benefits from tourism is not the type or size of tourism, but the way the tourism sector is structured, its approach to development, supply chains, linkages and expenditure reach. Governments also have a central role to play in removing bottlenecks to critical private sector investments in tourism through adequate policies, regulations and focused public investment. The pro-poor approach adopted by the project also aims at catalyzing the impact of key sectors in a given area, such as accessibility/connectivity, environmental preservation, asset management and business development on local communities. The project will do so by promoting an integrated area- based approach in which tourist destinations and their iconic heritage assets are planned, promoted, served, stewarded and linked geographically. This area-based approach also allows for improved understanding of a given area’s potential and linkages with other industries, the strengthening of the skills of the local population, and the promotion of small-scale entrepreneurship, especially amongst poor women and youth. 2. Project Components The project has four proposed components: Component 1: Destination Planning and Governance aims to test new approaches and establish the institutional structures, policies and coordination mechanisms necessary for bringing together the public and private sectors and local communities for effective destination-level tourism planning and Public Disclosure Copy governance. It will achieve this by providing a combination of advisory and technical assistance and financing for (i) the formulation of integrated destination-level tourism development plans for the Project target areas; (ii) the refinement and implementation of branding and promotion strategies for the target areas; (iii) the strengthening of public, private and community institutions involved in the tourism sector for coordinated destination management; (iv) the improvement of the state’s visitor management and information systems; (v) the review of the state tourism policy based on inclusion and sustainability principles; (vi) support to public-private dialogue; and (vii) training of individuals and groups employed in the tourism sector. Component 2: Tourist Products Development and Management aims to enhance the tourist experience while simultaneously contributing to improving local living conditions and livelihood opportunities by transforming existing tourist “attractions” into tourist “products” that incorporate local communities both physically and economically. Activities under this component will include Page 2 of 12 advisory and technical assistance and financing for (i) the enhancement of existing attractions and their surroundings (e.g. crowd management, illumination, landscaping); (ii) the provision of interpretation and information at monuments and sites of interest, including signage and information kiosks; (iii) the development/rehabilitation and diversification of destination-level products and activities, such as museums and heritage walks; (iv) the provision of basic facilities and services for tourists and local communities alike, such as drinking water, rest areas, toilets; and (v) the improvement of access and transportation to main sites and tourist products and their adjacent communities. Component 3: Support to Local Economic Development aims to improve the linkages of those Public Disclosure Copy involved in the productive and creative economies with the tourism value chain in the project target areas by providing advisory and technical assistance and financing for (i) mapping of local productive and creative industries and support to business development and tourism service providers; (ii) the provision of training, information, tools and infrastructure for business development, production and marketing within the tourism value chain; (iii) enhancement and/or diversification of skills; and (iv) branding and promotion of locally produced goods linked to tourism products. Component 4: Project Management aims to provide the necessary technical, advisory and financial support for the adequate implementation, management and coordination of the project through (i) the establishment and operation of a State Project Coordination Unit (SPCU) at the state Department of Tourism in Lucknow and Technical Support Units (TSU) at the local Development Authorities in selected Project target areas; (ii) project monitoring and information system; and (iii) project communication. 3. Project Potential Activities and Investments (Subprojects) The following potential subprojects may be financed under the project: All locations • Support to public-private dialogue • Review of tourism policy • Institutional strengthening • Improvement of tourism information systems • Training in hospitality for Tourism and other concerned departments and agencies at city Public Disclosure Copy level • In-depth mapping of local creative and productive industries • Support to branding and promotion for local creative and productive industry Agra • Integrated Tourism Development Plan • Branding and promotion (“Agra beyond the Taj”) • Basic service provision to communities adjacent to Mehtab Bagh • Tourist walkway between Taj Mahal and Agra Fort • Basic service provision to communities adjacent to Itmaud ud Daulla • Tourist Facilitation Centre at West Gate of Taj Mahal • Taj East Drain Improvement • Center for Living Traditions (inlay) • Improvement of overall transport and access, services and surroundings of selected ASI Page 3 of 12 monuments (Chini ka Rauza, Humayun Mosque, Roman Catholic Cemetery, Dara Sikoh Library etc.) and other tourist routes (M.G. Road, Trans Yamuna area, Purani Mandi Crossing etc.). • Illumination of monuments, signage, waste management • Sound and Light Show at selected monuments • Agra City Museum/Visitor Center • Interpretation Centre and provision basic services to adjacent communities at Fatehpur Sikri • In-depth mapping of local creative and productive industries • Support to branding and promotion for local creative and productive industry • Skill development program and support to artisans Public Disclosure Copy Braj region • Integrated Tourism Development Plan • Branding and promotion for Braj region • Area-based and access improvement in Vrindavan Biharji temple • Forest/ecology development between Mathura and Vrindavan • Revitalization of 11 kunds along the parikrama • Center for Living Traditions (Krishna crafts related) • Visitors Centers in Vrindavan, Govardhan and Barsana, and mobile vans for tourist information • Revitalization of cultural walk in old Vrindavan • Afforestation in Govardhan and Sunrakh in Vrindavan • Access improvement and services at Mathura Museum • Basic service provision, access, parking, signage, water, waste management and illumination at key temples/tourist areas • Sound and Light Show at selected temples/kunds • Establishment of Braj Haat; support and skill development for artisans Buddhist Circuit • Integrated Tourism Development Plan • Branding and promotion for Buddhist Circuit •