13 Crowdfunding Prospects in New Emerging Markets: The Cases of India and Bangladesh Krishnamurthy Suresh, Stine Øyna, and Ziaul Haque Munim Introduction In 2013, the World Bank published a report on crowdfunding’s potential in emerging markets, which estimated a market opportunity for South Asia alone of close to USD 5 billion (The World Bank 2013). The South Asia region consists of predominantly collectivist societies (Hofstede Insights 2019)—India, Bangladesh, Sri Lanka, Pakistan, Bhutan, and Nepal—where helping others through donations is an integral part of K. Suresh (*) Indian Institute of Management Bangalore (IIM B), Bangalore, India S. Øyna School of Business and Law, University of Agder, Kristiansand, Norway e-mail:
[email protected] Z. H. Munim Faculty of Technology, Natural Sciences and Maritime Sciences, University of South-Eastern Norway, Horten, Norway e-mail:
[email protected] © The Author(s) 2020 297 R. Shneor et al. (eds.), Advances in Crowdfunding, https://doi.org/10.1007/978-3-030-46309-0_13 298 K. Suresh et al. prevailing religious obligations and societal norms. Thus, these countries share certain cultural and religious traits that are highly consistent with the principles of crowdfunding. Yet, by 2017, the alternative finance activity in the region amounted to no more than USD 269 million, 96% of which was related to the Indian market (see Table 13.1), indicating a vast untapped potential in the Asian economies. In the current chapter, we explore the history, ongoing activity, and future prospects of crowdfunding in new emerging markets. Specifically, we look into the cases of India and Bangladesh.