Appendix

Online Resources

With so many contributors and an industry that is evolving as fast as the app industry, it is impossible for us to include everyone in our Resources section. However, no exclusion is intentional, and to make this book as useful as possible we intend to include everyone who is a leader or innovator in any part of this industry. If you consider yourself a part of the industry too important to be left out of this book, drop the author a line at [email protected], and you will definitely be included in the next edition!

App Development

Andromo http://www.andromo.com/ Ambrowse http://www.ambrowse.com/ Appery https://appery.io/ Appmachine http://www.appmachine.com/ Appmakr https://www.appmakr.com/ Appsbar http://www.appsbar.com/ Appsme http://www.appsme.com/ Appypie http://www.appypie.com/ Biznessapps https://www.biznessapps.com/index.php Buzztouch http://www.buzztouch.com/ Codiqa https://codiqa.com/ (continued)

© Hagop Panosian 2017 235 H. Panosian, Learn iOS Application Distribution, DOI 10.1007/978-1-4842-2683-4 236 APPENDIX: Online Resources

Como http://www.como.com/ Eachscape https://eachscape.com/ Fabric.io https://get.fabric.io/ Good Barber http://www.goodbarber.com/ Infinite Monkeys https://www.infinitemonkeys.mobi/ Kinvey http://www.kinvey.com/ Knackhq https://www.knackhq.com/ Learn App Making https://learnappmaking.com/ Mippin http://www.mippin.com/appfactory/ Mobile Roadie http://mobileroadie.com/ Pubnub https://www.pubnub.com/ Shoutem http://www.shoutem.com/ The App Builder http://www.theappbuilder.com/

Game Development

Cocos 2d http://cocos2d.org/ Corona Labs https://coronalabs.com/ Game Salad http://www.gamesalad.com/ Getmoai http://getmoai.com/ Scirra https://www.scirra.com/ Stencyl http://www.stencyl.com/ Unity 3d http://unity3d.com/ Yoyogames http://www.yoyogames.com/

Market Information

Comscore http://comscore.com/ Consumer Barometer http://www.consumerbarometer.com/ Device Atlas https://deviceatlas.com Flurry Blog https://blog.flurry.com/ Forrester https://go.forrester.com/ (continued) APPENDIX: Online Resources 237

Gartner http://www.gartner.com/ IDC http://idc.com/ Net Market Share https://netmarketshare.com/ Smart Insights http://www.smartinsights.com/ Statista https://www.statista.com/

Developer Websites

Android https://developers.google.com Apple https://developer.apple.com/ Microsoft https://developer.microsoft.com/ Blackberry https://developer.blackberry.com/

App Marketplaces

Chupamobile http://www.chupamobile.com/ Code Canyon https://codecanyon.net/

Cloud Based Back-End Services

Amazon AWS http://aws.amazon.com/mobile/ Apiomat http://www.apiomat.com/ Appacitive http://appacitive.com/ Appery http://appery.io/ Applicasa http://www.applicasa.com/ Backbeam https://backbeam.io/ Backendless https://backendless.com https://developers.google.com/cloud/ Kii http://en.kii.com/ Kinvey http://www.kinvey.com/ Kumulos http://www.kumulos.com/ Microsoft Azure http://azure.microsoft.com/ (continued) 238 APPENDIX: Online Resources

Netmera http://www.netmera.com/ Openkit http://openkit.io/ Parse https://parse.com/ Quickblox http://quickblox.com/ Shephertz http://api.shephertz.com/ Telerik http://www.telerik.com/

Free eBooks

Appsee https://www.appsee.com/ebooks Apptamin http://www.apptamin.com/blog/ Apptentive https://www.apptentive.com/resources/ Buzinga http://www.buzinga.com.au/ Localytics https://www.localytics.com/resources/ Marketo http://blog.marketo.com/ Openxcell http://portfolio.openxcell.com/resources/ebook.html UXPin https://www.uxpin.com/knowledge.html

App Development Companies

Affle AppStudioz http://www.appstudioz.com/ Algoworks http://www.algoworks.com/ Apadmi http://www.apadmi.com/ Appster http://appsterhq.com/ Apptology http://apptology.com/ Apptraction http://www.apptraction.com/ ArcTouch http://arctouch.com/ Belatrix http://www.belatrixsf.com/ Blue Label Labs https://www.bluelabellabs.com/ Blue Whale Apps http://www.bluewhaleapps.com/ Borne http://borneagency.com/ Brightec http://www.brightec.co.uk/ (continued) APPENDIX: Online Resources 239

Buzinga http://www.buzinga.com.au/ Cheesecake Labs https://www.ckl.io/ Chelsea Apps Factory http://chelsea-apps.com/ ChromeInfo http://www.chromeinfotech.com/ Clavax http://www.clavax.com/ Cleveroad https://www.cleveroad.com/ CodigoDelSur http://www.codigodelsur.com/ Creative 27 http://creative27.com/ Creative 360 http://creative360.co/ Credencys Solutions http://www.credencys.com/ Customer Lifetime Value http://customerlifetimevalue.co Debut Infotech http://www.debutinfotech.com/ Digital Brand Group http://digitalbrandgroup.com/ DMI http://dminc.com/ Dogtown Media http://dogtownmedia.com/ Dom And Tom http://domandtom.com/ Dot Com Infoway http://www.dotcominfoway.com/ e-Legion http://www.e-legion.com/ Eleks http://eleks.com/ Elinext Group http://www.elinext.com/ Ethervision http://ethervision.net/ Fan Studio http://www.fanstudio.co.uk/ Five http://five.agency/ Fueled http://www.fueled.com/ Future Platforms http://www.futureplatforms.com/ Guarana Technologies http://guarana-technologies.com/ Halcyon Mobile http://halcyonmobile.com/ Hedgehog Lab http://hedgehoglab.com/ Hidden Brains http://www.hiddenbrains.com/ Iflexion https://www.iflexion.com/ Impiger Technologies http://www.impigertech.com/ Infinum https://infinum.co/ (continued) 240 APPENDIX: Online Resources

IntellectSoft http://www.intellectsoft.net/ Intersog http://intersog.com/ July Rapid http://julyrapid.com/ Kogi Mobile http://www.kogimobile.com/ Konstant Infosolutions http://www.konstantinfo.com/ Lemberg http://lemberg.co.uk/ Live Typing http://livetyping.com/en/ Locassa http://locassa.com/ Macadamian http://www.macadamian.com/ MentorMate http://mentormate.com/ MindInventory http://www.mindinventory.com/ Miquido http://www.miquido.com/ MLSDev http://mlsdev.com/ MOBIKASA http://www.mobikasa.com/ Mobits http://mobits.com.br/ Mubaloo http://mubaloo.com/ Nomtek https://www.nomtek.com/ Octal Info Solutions http://www.octalsoftware.com/ OpenXcell https://www.openxcell.com/ Peerbits http://www.peerbits.com/ PointClear Solutions http://www.pointclearsolutions.com/ Polidea https://www.polidea.com/ Prismetric https://www.prismetric.com/ QBurst http://www.qburst.com/ QSoft Vietnam http://www.qsoftvietnam.com/ QuyTech http://www.quytech.com/ RaizLabs http://www.raizlabs.com/ RapidOps http://www.rapidops.com/ Ratio http://www.weareratio.com/ Ready4S http://www.ready4s.com/ Red C http://www.red-c.co.uk/ Redmadrobot http://www.redmadrobot.com/ (continued) APPENDIX: Online Resources 241

Reinvently http://reinvently.com/ Reliant Tekk https://www.relianttekk.com/ Robosoft Technologies https://www.robosoftin.com/ Savvycom Software http://savvycomsoftware.com/ SIMPalm http://www.simpalm.com/ Skylark Infotech http://www.skylarkinfotech.com/ Small Planet Digital http://smallplanet.com/ SnapMobile http://www.snapmobile.io/ Snowman Labs http://snowmanlabs.com/ Softeq http://www.softeq.com/ Somo Global http://www.somoglobal.com/ Sourcebits http://sourcebits.com/ Stanfy https://stanfy.com/ Stuzo http://www.stuzo.com/ TechAhead http://www.techaheadcorp.com/ The Software House http://tsh.io/ The Sound Pipe Media http://thesoundpipemedia.com/ Touch Instinct http://touchinstinct.com/ UruIT http://www.uruit.com/ Ustwo https://ustwo.com/ Viteb http://www.viteb.com/ White Widget http://whitewidget.com/ Willowtree http://willowtreeapps.com/ Worry Free Labs http://worryfreelabs.com/ Y Media Labs http://www.ymedialabs.com/ Zco http://www.zco.com/ 242 APPENDIX: Online Resources

Cross-Platform App Development

5 App http://5app.com/ Alpha Anywhere http://www.alphasoftware.com/ Apache Cordova https://cordova.apache.org/ Appcelerator http://www.appcelerator.com/ Corona Labs https://coronalabs.com/ Famo.us http://famous.co/ Feed Henry http://www.feedhenry.com/ Ionic http://ionicframework.com/ JQuery Mobile http://jquerymobile.com/ Kony http://www.kony.com/ Lungo http://lungo.tapquo.com/ PhoneGap http://phonegap.com/ Qt http://www.qt.io/ Ratchet http://goratchet.com/ Sencha https://www.sencha.com/ Visual Studio https://www.visualstudio.com/ Xamarin https://xamarin.com/

App Design

2ttf http://2ttf.com/ 365psd http://365psd.com/ 99 Designs https://99designs.com/ Adam Whitcroft http://adamwhitcroft.com/wirekit/ Adobe http://sketch.adobe.com/ Android App Patterns http://www.android-app-patterns.com/ App Cooker http://www.appcooker.com/ App Icon Template http://appicontemplate.com/ Arttolstykh http://arttolstykh.com/lookamore/ Awesome Kit http://awesomekit.me/ Axure http://www.axure.com/ (continued) APPENDIX: Online Resources 243

Balsamiq https://balsamiq.com/ Bitique http://blog.bitique.co.uk/ Bootstrap UI Kit http://bootstrapuikit.com/ Brusheezy http://www.brusheezy.com/ Cabana App http://www.cabanaapp.com/ Creative Market https://creativemarket.com/ Creattica http://creattica.com/ Deal Jumbo http://dealjumbo.com/ Design Crowd http://www.designcrowd.com/ Design Related http://www.designrelated.com/ Design Shack http://designshack.net/ Design Shock http://www.designshock.com/ Design TNT http://www.designtnt.com/ Designious http://www.designious.com/ Deviant Art http://www.deviantart.com/browse/all/ Dexigner http://www.dexigner.com/ Dezinerfolio http://www.dezinerfolio.com/ Dmonzon http://www.dmonzon.com/ Dribbble https://dribbble.com/ Endloop http://www.endloop.ca/imockups/ Fiftythree http://www.fiftythree.com/ Fluid UI http://www.fluidui.com/ Free UI Kits http://www.freeuikits.com/ Freebbble http://freebbble.com/ Freebies Bug http://freebiesbug.com/ Freebies Gallery http://www.freebiesgallery.com/ Freepik http://www.freepik.com/ Graffletopia https://www.graffletopia.com/ Graphic River http://graphicriver.net/ Graphics Fuel http://www.graphicsfuel.com/ Gusto http://horseandtherook.com/gusto/ Heat Maps https://heatma.ps/ (continued) 244 APPENDIX: Online Resources

Inspired UI http://inspired-ui.com/ Interface Sketch http://interfacesketch.tumblr.com/ Invision App http://www.invisionapp.com/ iOS Fonts http://iosfonts.com/ Lookback https://lookback.io/ Lovely UI http://www.lovelyui.com Make App Icon http://makeappicon.com/ Media Loot http://medialoot.com/ Mobify http://www.mobify.com/ Mobile Mosaic http://www.mobilemozaic.com/ Mobile Patterns http://www.mobile-patterns.com/ Mockuuups https://www.mockuuups.com/ My Color Screen http://mycolorscreen.com/ New Old Stock http://nos.twnsnd.co/ Omnigraffle https://www.omnigroup.com/omnigraffle/ Oxygenna http://www.oxygenna.com/ Patterntap http://patterntap.com/ Pixeden http://www.pixeden.com/ Pixel Push http://www.pixel-push.com/ Pixels Daily http://pixelsdaily.com/ Placeit https://placeit.net/ Premium Pixels http://www.premiumpixels.com/ Pttrns http://pttrns.com/ Public Domain Archive http://publicdomainarchive.com/ Sketch App Resources http://www.sketchappsources.com/ Sketch Gems http://www.sketchgems.com/ Spark Tech Soft http://www.sparktechsoft.com/ Streamline Icons http://www.streamlineicons.com/ Symbol Set https://symbolset.com/ Symbolset https://www.symbolset.com/ Teehanlax http://www.teehanlax.com/ The Noun Project http://thenounproject.com/ (continued) APPENDIX: Online Resources 245

The Ultralinx http://ui.theultralinx.com/ The Web Blend http://thewebblend.com/ Theme Designer http://themedesigner.in/ UI Cloud http://ui-cloud.com/ UI Fest http://uifest.com/ UI Parade http://www.uiparade.com/ UI8 https://ui8.net/ Ultrashock http://www.ultrashock.com/ Unsplash http://unsplash.com/ User Centered http://usercentred.net/ Vector Finder http://www.vectorfinder.com/ Vector Portal http://www.vectorportal.com/ Visually http://visual.ly/ W3 Markup http://w3-markup.com/ Web Design Shock http://www.webdesignshock.com/ Wikichen https://github.com/wikichen/sketch-android-kit Yosemite UI http://yosemiteui.com/

App Advertising, Marketing, Monetization & Analytics

Accengage http://www.accengage.com/ Ad Buddiz https://www.adbuddiz.com/developers Ad Colony http://www.adcolony.com Adjust https://www.adjust.com/ Aerserv https://www.aerserv.com/ Airpush http://www.airpush.com/ Amplitude https://amplitude.com/ App Analytics https://appanalytics.io/ App Annie http://www.appannie.com/ App Codes http://www.appcodes.com/ App Figures https://appfigures.com/ (continued) 246 APPENDIX: Online Resources

App Statics http://www.appstatics.com/ Appboy https://www.appboy.com/ Appdriver https://appdriver.asia/ Appflood http://appflood.com/ Appia http://www.appia.com/ Apple http://advertising.apple.com/ Applicasa http://www.applicasa.com/ Applift http://www.applift.com/ Applovin http://www.applovin.com/ AppsFlyer https://www.appsflyer.com/ Appsee http://www.appsee.com/ Apptamin http://www.apptamin.com/ Apptentive http://www.apptentive.com/ Apptimize https://apptimize.com/ Apptopia https://www.apptopia.com/ Apsalar https://apsalar.com/ Asking Point https://www.askingpoint.com/ Avazu http://avazuinc.com/ BlisMedia http://www.blis.com/ Branch https://branch.io/ Brokerbabe https://brokerbabe.com/ Byyd https://byyd-tech.com/ Chartboost https://www.chartboost.com/ Cheetah Media Link http://www.cheetahmedialink.com/ Clickdealer https://www.clickdealer.com/ Clicksmob http://clicksmob.com/ Clicktale http://www.clicktale.com/ Clicky http://clicky.com/ Conversant Media http://www.conversantmedia.com/ Converser http://converser.io/ Countly http://count.ly/ Crashlytics http://try.crashlytics.com/ (continued) APPENDIX: Online Resources 247

Criteo http://www.criteo.com/ Devtodev https://www.devtodev.com/ Digital Turbine https://www.digitalturbine.com/ Distimo http://www.distimo.com/ Everyplay https://everyplay.com/ Fabric https://get.fabric.io Flight Recorder http://flightrecorder.io/ Flurry http://www.flurry.com/ Fyber http://www.fyber.com/ Geckoboard https://www.geckoboard.com/ Good UI http://www.goodui.org/ Google Admob http://www.google.com/admob/ Google Analytics http://www.google.com/analytics/ GoWide https://gowide.com/ Heat Maps https://heatmaps.io/ Heyzap https://www.heyzap.com/ Hockeyapp https://hockeyapp.net/ Imobitrax https://www.imobitrax.com/ Indicative http://www.indicative.com/ Inmobi http://www.inmobi.com/ Jammp http://www.jampp.com/ Kimia https://kimia.mobi/ Kissmetrics https://www.kissmetrics.com/ Kissmyads http://www.kissmyads.com Kochava https://www.kochava.com/ Lead Bolt https://www.leadbolt.com/ Leadbolt http://www.leadbolt.com/ Leanplum https://www.leanplum.com/ Life Street http://www.lifestreet.com/ Localytics http://www.localytics.com/ Madvertise http://madvertise.com/ Marchex http://www.marchex.com/ (continued) 248 APPENDIX: Online Resources

Marin Software http://www.marinsoftware.com/ Matomy http://www.matomy.com/ Mdotm http://www.mdotm.com/ Medialets http://www.medialets.com/ Millenial Media http://www.millennialmedia.com/ Mixpanel https://mixpanel.com/ Mobfox http://www.mobfox.com/ Mobidea https://www.mobidea.com/ Mobile Action https://www.mobileaction.co/ Mobilecore https://www.mobilecore.com/ Mobvista http://www.mobvista.com/ Mobyd http://www.mobyd.com/ Mojiva http://welcome.mojiva.com/ Monetate http://www.monetate.com/ Mopapp http://www.mopapp.com/ Mopub http://www.mopub.com/ Mpire Network https://www.mpirenetwork.com/ Mundo Media https://www.mundomedia.com/ Nativex http://nativex.com/ Nend http://nend.net/en New Relic http://newrelic.com/ OneSkyApp https://www.oneskyapp.com/ Optimizely https://www.optimizely.com/ Performance Revenues http://www.performancerevenues.com/ Phunware http://www.phunware.com/ Playhaven http://www.playhaven.com/ Revmob https://www.revmobmobileadnetwork.com/ Sensor Tower https://sensortower.com/ Slice Intelligence https://intelligence.slice.com/ Smart App Marketer http://www.smartappmarketer.com/ Soomla https://soom.la/ Sparkpage https://www.sparkpage.com/ Startapp http://www.startapp.com/ (continued) APPENDIX: Online Resources 249

Straply https://www.straply.com/ Supersonic https://www.supersonic.com/ Swrve https://www.swrve.com/ Tapjoy http://home.tapjoy.com/ Tapstream https://tapstream.com/ Taptica http://www.taptica.com/ Tune https://www.tune.com/ Unilead http://www.unileadnetwork.com/ Upsight http://www.upsight.com/ Urban Airship https://www.urbanairship.com/ User Onboard https://www.useronboard.com/ Wap Empire http://wapempire.com/ Wire Stone http://www.wirestone.com/ YeahMobi http://en.yeahmobi.com/ Youappi http://www.youappi.com/

App Review Sites

Android Apps http://www.androidapps.com/ Android Central http://www.androidcentral.com/ Android Tapp http://www.androidtapp.com/ Androlib http://www.androlib.com/ App Apes http://app-apes.com/ App Brain http://www.appbrain.com/ App Chatter http://www.appchatter.com/ App Chronicles http://appchronicles.com/ App Craver http://www.appcraver.com/ App Scout http://appscout.pcmag.com/ App Shout http://www.appshout.com/ Apps Zoom http://www.appszoom.com/ Appsized http://www.appsized.com/ Appsmile http://www.appsmile.com/ (continued) 250 APPENDIX: Online Resources

Fresh Apps http://www.freshapps.com/ Gamespot http://www.gamespot.com/ Gizmodo http://gizmodo.com/ iPhone Gamer Blog http://www.iphonegamerblog.com/ iPhone Games http://www.iphonegames.com/ iPhone Life http://www.iphonelife.com/ I Use This App http://www.iusethisapp.com/ Mashable http://mashable.com/apps-software/ http://www.pocketgamer.co.uk/ Preapps http://www.preapps.com/ Slide to Play http://www.slidetoplay.com/ Tech Chrunch http://techcrunch.com/mobile/ The iPhone App Review http://www.theiphoneappreview.com/ Wind8apps http://wind8apps.com/ Wired http://www.wired.com/reviews/ WP Central http://www.wpcentral.com/

Apps Without Code

Andromo http://www.andromo.com/ Ambrowse http://www.ambrowse.com/ App Factory http://www.mippin.com/appfactory/ App Machine http://www.appmachine.com/ Appery https://appery.io/ Appmaker https://www.appmakr.com/ Appsbar http://www.appsbar.com/ Appsme http://www.appsme.com/ Appy Pie http://www.appypie.com/ Biznessapps https://www.biznessapps.com/index.php Buzztouch http://www.buzztouch.com/ Codiqa https://codiqa.com/ Como http://www.como.com/ (continued) APPENDIX: Online Resources 251

Eachscape https://eachscape.com/ Good Barber http://www.goodbarber.com/ Infinite Monkeys https://www.infinitemonkeys.mobi/ Kinvey http://www.kinvey.com/ Knack HQ https://www.knackhq.com/ Microsoft Power Apps https://powerapps.microsoft.com/en-us/ Mobile Roadie http://mobileroadie.com/ Shoutem http://www.shoutem.com/ The App Builder http://www.theappbuilder.com/

Social Media Platforms and Other Sites For App Promotion

Bing https://www.bing.com/ Blab https://blab.im Blogger https://www.blogger.com Buffer https://buffer.com/ Delicious https://del.icio.us/ Digg http://digg.com/ http://www.facebook.com Flickr https://www.flickr.com/ Ghost https://ghost.org Google+ https://plus.google.com Hi5 http://www.hi5.com HootSuite https://hootsuite.com/ Howcast http://www.howcast.com/ Instagram https://www.instagram.com/ LinkedIn http://www.linkedin.com Medium https://medium.com Meerkat https://meerkatapp.co Movable Type https://movabletype.com Mylife http://www.mylife.com (continued) 252 APPENDIX: Online Resources

MySpace https://myspace.com/ Ning http://www.ning.com Path https://www.path.com/ Periscope https://www.periscope.tv Pinterest https://www.pinterest.com/ Plaxo http://www.plaxo.com Quora https://www.quora.com/ Reddit https://www.reddit.com/ Scribd https://www.scribd.com/ SlideShare http://www.slideshare.net/ StumbleUpon https://www.stumbleupon.com/ Tumblr https://www.tumblr.com/ TweetDeck https://tweetdeck.twitter.com/ Twitter http://www.twitter.com TypePad http://www.typepad.com Vimeo https://vimeo.com/ Vox http://www.vox.com/ Wix http://www.wix.com Wordpress https://wordpress.com Wikipedia https://www.wikipedia.org/ Xanga http://xanga.com/ Xing http://www.xing.com Yahoo https://www.yahoo.com/ Yelp https://www.yelp.com/ Youtube https://www.youtube.com/ Index

Apple, 4 ■■A Developer Program, 130 A/B testing, 202 devices, 10–12 Android, 4 development, 126 App development distribution process, 127, 129 app stores identifiers, 132 flipping, 88 iOS, 126 improved versions, 88 Pay, 141 profitable keyword Swift, 127 niche, 86–87 Xcode, 127, 131, 133–134 assess and validate, 90–91 Apple App Store, 18, 19 brainstorming, 78 App marketing platforms, 25 creativity and intuitiveness, 71 App metrics custom code, 73 ARPPU, 53 events and trends, 89 ARPU, 53 free app template, 73 CAC, 52 internal and external marketing churn rate, 51 tools, 75–76 customer lifetime, 53 keyword tools, 94 DAU, 51 making apps, 72 download rate, 50 marketing strategy, 77 LTV, 53–54 MVP publishing, 94 MAU, 51 optimization, 83 PBP, 54 originality and inventiveness, 72 retention rate, 50 process improvement, 84 stickiness, 52 publishing, 74 App performance and analytics user personas and crash reports, 165 scenarios, 79–83 financial reports, 165 website/social media, App record, 139 creation, 92–93 Apps/applications, 15 App distribution platforms, 25 analytics, 17 App information, 139 App Store, 16

© Hagop Panosian 2017 253 H. Panosian, Learn iOS Application Distribution, DOI 10.1007/978-1-4842-2683-4 254 Index

Apps/applications (cont.) market, 217 developer payouts, 21 merger, 227 evolution, 16 money, 218 icon, 17 personalization, 229, 232 key features, 17 predictive advertising, 229 mobile backend, 17 product-design, 224 splash screen, 17 rapid growth top app developers and financing, 222 revenue, 21 hardware and software, 219 types and categories incorporation, 221–222 Apple App Store top apps, 19 intellectual property games, 20 protection, 221 Google Play top apps, 20 ownership, 222 App services scales, 220 CallKit, 142 stock value and profit, 222 CareKit, 142 strategic, 213 CloudKit, 142 sudden success, 210–212 HealthKit, 142 team, 216 HomeKit, 142 technical, 212, 225 iBeacon, 142 technological leap, 231 iCloud, 142 user experience, 229 iMessage, 142 versions, 225–226 MapKit, 143 Virtual Reality, 229 ResearchKit, 142 App Store Optimization (ASO), SiriKit, 143 185–186 StoreKit, 143 App submission Wallet and PassKit, 143 checklist, 155–156 App slicing, 145 process, 156–158 App startup scaling rejection, 153–154 ad blocking, 230 App thinning, 144 behavioral, 213 Asset producers, 27 bots, 233 Average Revenue per User buyout, 228 (ARPU), 64–66 cash cow, 228 components, 214 ■■B deep linking, 233 Behavioral marketing, 207 device capability, 228 Beta App Review, 149 empowerment, 232 financial, 212 hapnotic feedback, 229 ■■C idea, 215 CallKit, 142 IoT, 230, 233 CareKit, 142 IPO, 227 Chinese smartphone machine learning, 228 manufacturers, 4 Index 255

Coding skills, 121 online branding and identity, 184 Content marketing, 207 ASO, 185 Cost factor, 122 ratings and reviews, 186 Customer Acquisition Cost push notifications, 188–190 (CAC), 64 review site submissions, 193 Customer-centered marketing, 203 social media Customer relationship cheat sheet, 183–184 management (CRM), 29 directives, 181 Facebook, 180–181 ■■D Instagram, 181 smart marketing, 182–183 Design process Twitter, 181 Adobe Experience, 120 splash screens, 192 app discovery, 104 Distribution process backend, 102 account, managing, 163–164 clarification process, 98 ad hoc, 160 clarity, 114 App Store, 160 code, 102 archiving and uploading, 160–161 commercial package, 103 enterprise, 160 components, 100–101 product page, 161–162 hybrid apps, 97 monetization, 105 patterns, 118 ■■E retention, 104 Economics scale and cost, 98–100 advertising, 44 select platform, 96–97 ad blockers, 45 software, 110 banner ads, 44 standards and guidelines, 117 interstitial ads, 45 stencils, 119 native ads, 45 templates, 119 rich media ads, 45 UI kits, 119 video ads, 45 user engagement, 104 analytics tools, 60 user experience, 113–114 business model components, 42 user flow diagrams, 119 coding, 40 user interface, 102, 111–113 content, 41 value of intuitive, 115–116 cross-platform/hybrid apps, 40 wireframes, 119 developer revenue, 48 Desktop-to-, 195 features, 40 Device manufacturers, 24 game revenue, 47 Digital marketing graphics, 41 affiliate marketing, 187–188 marketing, 41 e-mail marketing, 188 mobile payments, 48 facilitators, 25 operational costs, 42 in-app messages, 191–192 revenue cycle, 38 256 Index

Economics (cont.) social media integration, 39 ■■H subscription, 44 HealthKit, 142 type of app, 39 HomeKit, 142 UI design, 41 Huawei, 4 unicorns, 48–49 Hybrid apps, 97 updating, 41 upfront fee, 42–43 ■■I, J Ecosystem iBeacon, 142 app distribution platforms, 25 iCloud, 142 app marketing and analytics Identity resolution, 205 platforms, 25 iMessage, 142 appreneurs, 29 In-app purchases, 46 asset producers, 27 Incentivization, 204 combination skills, 29 Information design contacts, 30 accuracy, 109 credibility, 30 hierarchy, 109 developers, 26 relevance, 110 device manufacturers, 24 Internal marketing feedback, 30 channels, 196 financiers, 26 Internal rate of return (IRR), 62 founding team, 31 iOS, 126 iOS, 25 version compatibility chart, marketing and advertising iPhone models, 11 agency, 27 iPad, 11 MOOCs, 28 iPhone, 10 regulators, 26 iTunes Connect, configuration relate and respond, 34 app slicing, 145 user attributes, 33 app thinning, 144 E-mail marketing, 188 Base SDK, 139 bundle ID, 138 ■■F debug information, 139 Financial analytics, 58 in-app purchases, 144 Frameworks input deployment info, 138 bonjour, 140 input product information, 138 CarPlay, 140 on-demand resources, 145 3D Touch, 140 visuals, 139 extensions, 140 handoff, 141 ■■K notifications, 141 Key performance indicators (KPIs), 49–50 ■■G Google Play Top Apps, 20 ■■L Great app design, 107–108 Loyalty marketing, 207 Index 257

Mobile app, 15 ■■M attribution, 206 MapKit framework, 143 optimization, 105 Marketing Multi-channel marketing, 206 adoption, 174 Multi-variatetesting. See A/B testing and advertising agency, 27–28 analytics, 58–59 ■ attribution, 172 ■N automate and personalize, 171 Net Present Value, 62 budget, 177 Non-digital marketing, 193 campaign types, 175–177 channel ■■O digitalmarketing (see Digital Omni-channel marketing, 206 marketing) On-demand resources, 145 non-digitalmarketing (see One-to-one marketing, 203 Non-digital marketing) Online job marketplaces, 28 paid advertising, 192–193 Open-sourcing, 3 content, 194 Operating system developers, 25 deep linking, 195 Oppo, 4 desktop-to-mobile app, 195 financial analytics, 198 ■■P financial metrics, 199 Performance analytics, 55 financing, 175 Predictive marketing, 202 funnel, 203–204 Programmatic marketing, 205 information, 174 internal marketing ■■Q channels, 196 Quality factor, 122 KPIs, 199 before launch, 170 marketing channels, 169 ■■R metrics, 198 Remarketing/retargeting, 203 offer, 194 ResearchKit, 142 performance analytics, 197 Return on investment (ROI), 61 reviews, 196 segment, 172, 177–178 ■■S self-marketing, 170 skills, 121 Samsung, 4 user analytics, 197–198 Signing identifiers, 132 user engagement, 199 Single-channel marketing, 206 visual analytics, 198 SiriKit, 143 Massive Online Open Courses Smartphones (MOOCs), 28 demographics, 2 Minimum Viable Product (MVP), IBM Simon, 3 94, 215–216 market, 3 258 Index

Smartphones (cont.) Time management, 30 penetration, 8 Time to Value, 106 shipment statistics, 2 statistics, 3 ■■U top markets, 8 user growth, 7 User analytics, 55 user statistics, 6 User-engagement analytics world-wide use, 5 cohort analysis, 56 Software design event tracking, 56 efficiency, 111 metrics and KPIs, 57 flexibility, 111 session playbacks, 56 functionality, 111 touch heatmaps, 56 Software programs, 15 User experience design, 113–114 Solid monetization strategy, 46 User interface design, 111–113 Splittesting. See A/B testing Statista.com, 20 ■■V StoreKit, 143 Virtual Private Network (VPN), 144 Swift programming language, 127 ■ ■ ■W ■T Wallet and PassKit, 143 Testflight beta-testing, 149–150 Testing, app ■ app build, 148 ■X, Y, Z Beta App Review, 149 Xcode IDE, 127 beta testing, 149 Code Editor, 133 feedback, 150 frameworks, 134 Testflight beta-testing, 149–150 Interface Builder, 133 Thought-leadership iOS simulator, 134 marketing, 205 storyboard, 134 Time factor, 122 Xiaomi, 4