ALDI Parent Company ALDI Einkauf Gmbh & Co. Ohg Category Retail
ALDI Last Updated Sunday, 26 April 2020 05:30
ALDI
Parent Company
ALDI Einkauf GmbH & Co. oHG
Category
Retail Industry
Sector
Lifestyle and Retail
Tagline/ Slogan
Spend a little, live a lot
USP
1 / 5 ALDI Last Updated Sunday, 26 April 2020 05:30
ALDI sells at affordable prices maintaining top quality products.
STP
Segment
People looking out to purchase grocery at competitive prices.
Target Group
Households and individuals
Positioning
ALDI is a place which people reckon more with its private labels. Having strongly placed in Germany, it is now trying to firmly place itself internationally.
SWOT Analysis
Strengths
2 / 5 ALDI Last Updated Sunday, 26 April 2020 05:30
1. ALDI offers top quality products at affordable prices
2. Offers a wide variety of product portfolio at its stores
3. ALDI has a strong presence in Germany with over 2500 stores
4. Keeps the operating costs low which helps the company with better margins
5. Internationally ALDI has around 10,000 stores in Europe and other countries
6. Has operations in over 15 countries worldwide
7. More than 100,000 people are employed with ALDI worldwide
Weaknesses
1. ALDI is still relatively small as compared to other brands
2. Hasn’t been able to impact globally as there are a few other chain stores
3. Sometimes allegedly regarded as a store for cheap and low quality items
3 / 5 ALDI Last Updated Sunday, 26 April 2020 05:30
Opportunities
1. ALDI retail needs to invest more in advertising to beat competition
2. Expanding into growing economies like Africa, Asia etc
3. Re-positioning itself as an affordable brand rather than a cheap-products company can boost its business
Threats
1. ALDI cannot cater to shoppers looking for a ‘complete shopping experience’
2. Other retailers who have thousands of different SKUs.
3. Private label brands of ALDI can be tossed away by established brands.
4. Government policies & taxation can affect business margins
Competition
Competitors
4 / 5 ALDI Last Updated Sunday, 26 April 2020 05:30
1. Carrefour
2. Tesco
3. LIDL
4. Walmart
6. Amazon
7. Costco Wholesale
8. Coles Group
9. Woolworths
10. Sams Club
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