Western Michigan University ScholarWorks at WMU Master's Theses Graduate College 5-2021 Laugh until it’s No Longer a Scandal: The Use of Humorous Apologia to Reframe Crisis Narratives on Saturday Night Live Vanessa S. Hills Western Michigan University,
[email protected] Follow this and additional works at: https://scholarworks.wmich.edu/masters_theses Part of the Mass Communication Commons Recommended Citation Hills, Vanessa S., "Laugh until it’s No Longer a Scandal: The Use of Humorous Apologia to Reframe Crisis Narratives on Saturday Night Live" (2021). Master's Theses. 5211. https://scholarworks.wmich.edu/masters_theses/5211 This Masters Thesis-Open Access is brought to you for free and open access by the Graduate College at ScholarWorks at WMU. It has been accepted for inclusion in Master's Theses by an authorized administrator of ScholarWorks at WMU. For more information, please contact
[email protected]. LAUGH UNTIL IT’S NO LONGER A SCANDAL: THE USE OF HUMOROUS APOLOGIA TO REFRAME CRISIS NARRATIVES ON SATURDAY NIGHT LIVE by Vanessa Hills A thesis submitted to the Graduate College in partial fulfillment of the requirements for the Degree of Master of Arts School of Communication Western Michigan University May 2021 Thesis Committee: Keith Hearit, Ph.D., Chair Julie Apker, Ph.D. Richard Gershon, Ph.D. LAUGH UNTIL IT’S NO LONGER A SCANDAL: THE USE OF HUMOROUS APOLOGIA TO REFRAME CRISIS NARRATIVES ON SATURDAY NIGHT LIVE Vanessa S. Hills, M.A. Western Michigan University, 2021 This thesis examines the role of humor-based apologia as a crisis communication strategy for celebrities.