SXSW 2014 – YOUR GUIDE TO SWEDEN PHOTO: DAVID LUNDMARK DAVID PHOTO: INVSN
SUNDAY 9TH MARCH MONDAY 10TH MARCH
MEET THE SWEDES! SWEDISH INVASION
Swedish-American Chamber of Commerce Threadgill’s, South on 301 West Riverside Drive 200 East 6th Street 3 PM – 11 PM 4 PM - Late Threadgill’s is one of those legendary places Meet the Swedes for an After Work lounge at where hippies and the people with 10-gal- Swedish-American Chamber of Commerce, lon hats met and made music. The place 200 East 6th Street. This time around we where Janis Joplin hammered out her voice. will have sweepstakes, funny talks, meetings On Threadgill’s we will go all in and have a and live music, beer and awesome burgers real blast. Swedish Battle of the Bands, quick from Svante’s Burgers. Brought to you by the presentations, interviews on stage, burgers, Swedish-American Chamber of Commerce beers and you! Threadgill’s is good for 600 with Swedish companies and international people so don’t be a stranger. Bring new and guests. Live music by: Ellen Sundberg, Mire old friends with you for a real fun evening. Key, Solander Live music by: Ellen Sundberg, INVSN, Mire HOSTED BY SWEDISH BOOT CAMP Key, Simian Ghost, Solander, We Met Tomorrow.
HOSTED BY SWEDISH BOOT CAMP PARTNER PRESENCE MEDIA AND PROMOTION PARTNER PRESENCE Talent Coach, Bilda, DigSin, Linnaeus University MEDIA AND PROMOTION SxSW Trade Show, booth 1024 11 AM – 6 PM SxSW Trade Show, booth 1024 11 AM – 6 PM HOSTED BY SWEDEN @ SXSW MUSIC 2014
HOSTED BY SWEDEN @ SXSW MUSIC 2014
TUESDAY 11TH MARCH
TOVE LO MARIGOLD
The Spotify House, 901 & 917 E 6th St. Acoustic mini-set, 2 songs 11 AM – 7 PM SxSW Trade Show, booth 1024 For exact time, visit www.spotifyhouse.com 2 PM
Marigold is bittersweet Californa-inspired pop with influences from the seventies and the early eighties’ Swedish prog and synth culture. Marigold reminds the listener of Depeche Mode, Pet Shop Boys and Foster the People. They have also been referred to as timeless and geographically undeterminable. Regardless, this band will give the audience well produced pop in a complete live show. www.marigold.nu
HOSTED BY SWEDEN @ SXSW MUSIC
KRISTAL & JONNY BOY
Acoustic mini-set, 2 songs SxSW Trade Show, booth 1024 TOVE LO 4 PM Tove Lo is one of the most exciting pop acts about to break out in the past year. Her 2014 A Swedish pop performance duo formed in debut EP Truth Serum is raw, unbridled and Amsterdam that uses theatrical expressions packed full of sky-scraping pop hooks. From such as dance, music and electro-mechani- the sleek, electronic pulse of the ludicrously cal props. Their songs range from happy-na- catchy “Not On Drugs” to the devastating ive to mystic-melancholic and their musical melancholia of the musically upbeat “Over”, philosophy and their individual expression it’s a collection that sets a new standard for combine acoustic singer – songwriter styles emotional pop music. with electronic elements and dancing. facebook.com/toveloofficial HOSTED BY SWEDEN AT SXSW MUSIC 2014 TRUCKFIGHTERS
WEDNESDAY 12TH MARCH SIMON PILLARD PHOTO:
LIKE SWIMMING WMT is a young three piece band that’s creating quite a stir in the US. Industry pro- Acoustic set 2 songs fessionals and fans agree; this trio should be Booth 1024 the next big thing to reach an international 1:30 PM audience. With influences from Americana, Blues, Singer/Songwriter, Folk, and Rock, you cannot remain indifferent to the songs and The Swedish pop trio Like Swimming’s performance of We Met Tomorrow. second single “Go Buffalo”, have more than www.wemettomorrow.com 170 000 views on youtube and wonderful reviews by MTV Buzzworthy, USA Today, HOSTED BY SWEDEN @ SXSW MUSIC Rockmafia, and others. Their blend of beau- tiful vocal harmonies and energetic rhythm reminds of early Arcade Fire, Of Monsters SOLANDER and Men or Local Natives. They have an album coming up, recorded at ABBA:s RMV 18th floor at Hilton Studios in Sweden and mixed by Brian Ma- 9 PM – 9:40 PM louf (Michael Jackson, Pearl Jam). Solander like to say that their music is a www.likeswimmingmusic.com search for higher ground and deeper forests HOSTED BY SWEDEN @ SXSW MUSIC for them to explore. If you’re willing to follow them into the woods and up those hills, the group’s ornate, folk-inspired beauty will also WE MET TOMORROW allow you delve into the depths and heights that a person’s spirit can reach. Acoustic set 2 songs www.solander.se Booth 1024 2:30 PM OFFICIAL SXSW SHOWCASE THE MARY ONETTES TRUCKFIGHTERS
The Majestic, 419B E 6th St. Live Nation Day Showcase 10:00 PM - 10:40 PM 12 noon at the G-Pen Annex, 522 East 6th
The bands solemn eighties inspired noir pop Heavy Metal Parking Lot Party has a magical mystery to it that’s impossible 3 PM at the the Lost Well, 2421 Webberville Rd. to ignore. Grandiose yet never overbearing. The Mary Onettes released their third album Heavy Metal Pool Party ”Hit The Waves” in 2013 and have been 6 PM Club Metropolis, 2200 S Pleasant Valley Rd. touring extensively in Europe and China ever since. To hear Truckfighters’ music is to hear the sounds of the desert. It’s in their wide open www.themaryonettes.net expanse, it’s in their grand open groove and OFFICIAL SXSW SHOWCASE dust-caked metal riffs. You can hear progres- sion and imagination. This is a band bred on the California badlands, on sprawling vistas INVSN and parched wilderness. There is just one thing. They’re from Sweden.
The Lucille, 77 Rainey St. www.truckfighters.com 10:00 PM - 10:40 PM
INVSN (pronounced “invasion”) was birthed from the subcultural landscape, imbued with KRISTAL AND JOHNNY BOY the passionate spirit of hardcore-punk and emboldened by the rich history of rock n’ Austin Convention Center, Next Stage EH 3/4 roll. Members of INVSN spent time in the 12:30 PM - 1:00 PM @ SxSW Music 2014 tirelessly revered Refused, garage revivalists The (International) Noise Conspiracy and Lit lounge thrashers D.S.-13. 8 PM – 8:40 PM www.invsnmusic.com @ SxSW Music 2014
OFFICIAL SXSW SHOWCASE OFFICIAL SXSW SHOWCASE
THURSDAY 13TH MARCH
TOVE LO SOLANDER
Javelina Bar, 69 Rainey St. Tenderversion/Nomethod 1 AM – 1:40 AM Hi Hat Public House, 2121 East 6th Street
WE MET TOMORROW LIKE SWIMMING
City of Austin, House of Songs Dig Sin Label Show Austin City Hall The Majestic, 419 B E. Sixth Street 1:15 PM – 1:30 PM 3PM – 3.40PM
HOSTED BY SWEDEN @ SXSW MUSIC 2014 MARIGOLD LITTLE DRAGON
City of Austin House of Songs Dickies Roadhouse Austin City Hall Bangers, 79 Rainey Street 3:30 PM – 4 PM 10 PM
Palm Door on Sabine, 401 Sabine St. Gothenburg’s Little Dragon has steadily grown 10:00 PM – 10:40 PM from being the biggest underground secret to international acclaim after three successful HOSTED BY SWEDEN AT SXSW 2014 albums and touring all over the world. Their energetic live set and unique recording process has made fans out of some of the biggest SWEDISH MUSIC PANEL names in music including Pharrell Williams, Questlove, and OutKast. Jonas Bjälesjö, Pia Kalischer, Dennis Lyxzén Convention Centre 18 D 5 PM – 6 PM www.nabumarubberband.com
HOSTED BY SXSW OFFICIAL / SWEDEN @ SXSW MUSIC 2014
SIMIAN GHOST
Berlin Music Week Lucille 8 PM – 8:40 PM
Simian Ghost became the first Swedish act since ABBA to get a lead review in The Times. & FIONA REBECCA The Guardian called it “an early contender for the album of the year”. The new album REBECCA & FIONA “The Veil” will be released in April. Haven, 409 Colorado St. 10:15PM - 10:55 PM SEA LION Rebecca Scheja and Fiona Fitzpatrick not only St David’s Historic Sanctuary reign Sweden’s club scene, they have become 8:10 PM – 8:40 PM icons for a whole generation of Swedes. In May 2010 they released “Luminary Ones” Sea Lion is the stage name of singer song- which became one of the most played songs writer Linn Osterberg. Her music is as on national radio and in November 2011 they wondrous as your daughter’s first dance put out their debut album “I Love You, Man” recital. Coupled with lyrics that humble the and their hit collaboration with Kaskade; “Turn assuming mind, Sea Lion is a surprising treat It Down”. They received the Best Electronic & for the discerned listener. Dance Award at the Swedish Grammy 2012.
OFFICIAL SXSW SHOWCASE www.rebeccafiona.com OFFICIAL SXSW SHOWCASE TRUCKFIGHTERS THE MARY ONETTES Artist Group International Showcase Trinity Hall Old School Bar & Grill, 401 E 6th St. Berlin Music Week Showcase 9:50 – 10:30 PM Lucille, 77 Rainey Street Time: Late! OFFICIAL SXSW SHOWCASE FRIDAY 14TH MARCH
KRISTAL AND JONNY BOY
Presented by FILTER and Sweden @ SxSW Music Cedar Street Courtyard 11:15 AM – 11:45 AM
Roky Erickson’s Ice Cream social House of Songs, Sweden @ SxSW Music 3:00 PM
TOVE LO
The Windish Agency + House of Vans Day Party The Mohawk, 912 Red River
12:45 PM DRAGON LITTLE
MARIGOLD Sofia Talvik is the next rising star from Roky Erickson’s Ice Cream social Sweden. She has emerged like a lady of The House of Songs, Sweden @ SxSW Music the forest, bringing a new interesting side Threadgill’s to folk music. She’s playing a unique blend 1:10 PM – 1:30 PM of folk-pop (someone said Neo-Folk). This American genre filtered through her Swedish LITTLE DRAGON heritage, becomes something totally unique, a blend that has attracted attention from
The Universal Music Group SXSW Showcase American reviewers, blogs and music lovers, Experience 14 at the The Palm Door On Sixth allowing her tour the US several times. 01:45 PM www.sofiatalvik.com
INVSN LIKE SWIMMING Presented by FILTER and Dr. Martens Bar 96, 96 Rainey St Sweden @ SxSW Music 3 PM – 3:40 PM BD Riley’s, 204 E 6th St. 10:00 PM – 10:40 PM
SOLANDER OFFICIAL SXSW SHOWCASE Presented by FILTER and Sweden @ SxSWMusic MXTS Music by the Slice Cedar Street Courtyard Homeslice Pizza, 1415 S Congress Ave 12 PM – 12:30 PM 4:20 PM
TRUCKFIGHTERS SOFIA TALVIK Reggie’s Showcase Red Shed Tavern, 8504 S. Congress Ave. The Lodge, 411 E 6th St. 6:15 PM Time: TBD SATURDAY 15TH MARCH EVERY DAY
SOLANDER SWEDISH BOOT CAMP
Maison d’Etoile Visit Swedish Boot Camp at the SXSW Trade Time TBD Show, booth 1023, 1025 10:00 AM - 6:00 PM SXSnackbar 12 PM – 12:40 PM Swedish Boot Camp is an umbrella for crea- tives, digitizers, geeks, musicians, start-ups LIKE SWIMMING and what not, Swedes at SXSW to inspire and be inspired. To create relations, find Music for Listeners friends and business. Swedish Boot Camp is El Sapo, 1900 Manor RD. an opportunity for creative digitizers, geeks, 12 PM – 13 PM musicians, and more to make social and business connections while learning about the Swedish creative industries. SOFIA TALVIK
Touche Bar, 417 E 6th St. 7:30 PM SWEDEN AT SXSW MUSIC 2014
VISIT US AT BOOTH 1024 TOVE LO Sweden @ SxSW Music is an initiative that Empire Garage, 604 E 7th St (Age Policy: 21+) has evolved over the years, and aims to 8:45PM – 9:15PM strengthen production, programming, and marketing of new Swedish artists during SxSW in Austin - especially towards the WE MET TOMORROW Swedish media. Today the initiative also covers cooperation with FILTER Magazine in Sweden @ SxSW Music Culture Collide in LA and CMJ in New York. Karma Lounge, 105 E 5th St, 9 PM – 9:40 PM
Official SxSW showcase EXPORT MUSIC SWEDEN
Export Music Sweden are founded by MIRE KAY the music industry associations: STIM, SAMI and IFPI/SOM and work to help Stephen F’s Bar, 701 Congress Ave Swedish artists, musicians, organizations, 10 PM – 10:40 PM labels and publishers to promote their music outside of Sweden. Mire Kay’s debut “A Rising Tide Lifts All Boats” mixes stripped down songs of a fragility and [email protected] introversion with more musically experimental +46 (0)8 668 18 01 arrangements. Mixed in the US by the masterful www.exportmusicsweden.org hands of Tom Herbers (Dark Dark Dark) the production allows the sparse sounds to take place and stand out amongst the moody Scandinavian landscapes of darkness and beauty they conjure. www.mirekay.com
OFFICIAL SXSW SHOWCASE COVER PHOTO: ARVIDA BYSTRÖM ARVIDA PHOTO: COVER