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How Airasia Allstars Created Internal and External Awareness on Esports Presented By How AirAsia Allstars Created Internal And External Awareness On Esports Presented By Allan Phang AirAsia Esports linkedin.com/in/allanphang facebook.com/allanphang twitter.com/allanphang allanphangyowchoy WeChat Esports Supported By AirAsia Co-Founders Forbes: Click here Forbes: Click here Esports Supported By AirAsia Co-Founders Forbes: Click here Forbes: Click here In The Beginning... Now Everyone Can Fly Widest Network. Lowest Fares Book your flights on: www.airasia.com Phenomenal Growth Cool Plane Livery – Taylor Swift Special Message from Taylor Swift: Click here The Making Of: Click here Cool Plane Livery – Oakland Raiders (NFL) Cool Plane Livery – Manchester United Cool Plane Livery – Queens Park Rangers Cool Plane Livery – Manny Pacquiao Cool Plane Livery – KABALI Cool Plane Livery – UFC Awesome Partnerships UFC announces partnership with AirAsia November 2017 UFC®, the world’s premier mixed martial arts organization, today announced a new multi-territory partnership with AirAsia, Asia’s leading low-cost carrier, to serve as the global brand’s first-ever “Official Airline” sponsor. The partnership, which encompasses Asia and Australia, will begin on Saturday, November 4, during the highly-anticipated UFC® 217: BISPING vs. ST-PIERRE, live from Madison Square Garden in New York, USA. Full Report: Click here AirAsia Featured In Korean Drama ‘On The Way To The Airport’ Report: Click here Forbes: Click here Netflix letter to shareholders: Fortnite (Esports) is a bigger rival than HBO “We earn consumer screen time, both mobile and television, away from a very broad set of competitors,” Netflix said in the letter. “We compete with and lose to Fortnite/Esports more than HBO.” Liverpool CEO: ‘Football is losing fans to video games’ eSports is finally getting the recognition it deserves, as it will be a medal sport at the upcoming SEA Games in the Philippines next year. The announcement was made by the Philippines Foreign Affairs secretary and South-East Asian Games Organizing Committee chairman emeritus Alan Peter Cayetano at a press conference in Pasay City. Six gold medals will be up for contest on three platforms — two each for console, mobile and PC. The RM10 million allocation for eSports to the Malaysia Digital Economy Corp (MDec) under Budget 2019 will give Malaysia the opportunity to groom new talents in the ecosystem to become champions in eSports and in the creation of games for the world market, its chief executive officer Datuk Yasmin Mahmood said today. "This is a great start in making Malaysia the eSports hub of the region which will be part of the overall high technology games industry," she said in a statement. Yasmin noted that the games industry is worth US$180.1 billion and eSports is a growing part of the ecosystem. http://www.theedgemarkets.com/article/rm10m-allocation-esports-great-start-says- mdec Why Is AirAsia Into Esports? 4 Key Pillars: ● Employee Engagement ● Employer Branding ● Esports Tourism ● Supporting esports eco-system via potential sponsorships of teams, influencers, tournaments, etc. Tony Mentions Esports In His Autobiography In Tony’s new book, Flying High autobiography: “My son Stephen was the one who told me to invest in esports, I took note and we are going to be in esports” How Did We Start Internally ? June 2017 1) What On Earth Is Esports? Credits to Nas Alyan and Siew Our Allstar, Nas Alyan is an avid gamer and Fei for their invaluable inputs to shared with Allan that Tony knows about kickstart this initiative together ‘esports’ and ‘Twitch’; Allan didn’t understand with our Allstars. GGWP. the ‘alien language', did a google search on those key words. Results: #mindblown 2) Crowdsourcing On Workplace Allstar Siew Fei, coincidentally, created an online discussion group on Workplace by Facebook, named - AirAsia Esports Channel. Nas Alyan Siew Fei The rest, as they say, is history. Let’s roll out! How Did We Start Internally ? June 2017 Esports discussion group on Workplace by Facebook, our digital communications platform for 22,000+ Allstars Survey Launched On Workplace July 2017 Results: •200+ responses •Survey duration: July 4-21, 2017 Educational videos for management: •Timeline of growth: Click here •What is esports?: Click here •Asian esports tournament: Click here Feedback From Allstars AirAsia Allstars Esports Club - Jersey AirAsia Allstars Esports Club - Jersey AirAsia Allstars Esports Club - Jersey 100+ C-Suite Executives, Senior Management, Branding and Marketing teams received their customised jerseys Pilot Project Participate In External Tournaments AirAsia Allstars Esports Club - Studio Photoshoot July 2017 AirAsia Allstars Esports Club - Studio Photoshoot July 2017 AirAsia Allstars Esports Club - Studio Photoshoot July 2017 Participate In External Tournament August 2017 AirAsia’s cabin crew came to support our Allstars during Selangor Cyber Games at Paradigm Mall, Malaysia Participate In External Tournament August 2017 AirAsia’s cabin crew came to support our Allstars during Selangor Cyber Games at Paradigm Mall, Malaysia Viral - #AirAsiaEsports August 2017 Razer shared on their Facebook Page (8 Million followers) Viral - #AirAsiaEsports August 2017 Esports News UK: Click here Gamer Matters: Click here Viral - #AirAsiaEsports August 2017 Esports Rumble: Click here Game Hubs: Click here Viral - #AirAsiaEsports August 2017 Game Hubs: Click here The Esports Observer: Click here Viral - #AirAsiaEsports August 2017 Esports Insider: Click here Razer Co-Founder & CEO, Min-Liang Tan AirAsia Co-Founder & Group CEO, Tony Fernandes August 2017 Facebook: Click here Instagram: Click here AirAsia Allstars Esports Club meets Razer Co-Founder & CEO, Min-Liang Tan August 2017 Razer Co-Founder & CEO, Min-Liang Tan AirAsia Co-Founder & Group CEO, Tony Fernandes November 2017 Facebook: Click here Facebook: Click here Organise Internal Esports Tournaments FIFA17 Internal Tournament RedQ, AirAsia’s Global Headquarters August 2017 FIFA17 Internal Tournament RedQ, AirAsia’s Global Headquarters September 2017 FIFA17 Internal Tournament RedQ, AirAsia’s Global Headquarters September 2017 Dota 2 Tutorial (during lunch time) RedQ, AirAsia’s Global Headquarters September 2017 Dota 2 Internal Tournament Mineski Internet Café, KL, Malaysia September 2017 40 Allstars (8 teams) Facebook Live: Click here 1 | Click here 2 Overwatch Internal Tournament RedQ, AirAsia’s Global Headquarters December 2017 Overwatch Internal Tournament RedQ, AirAsia’s Global Headquarters December 2017 Mobile Legends Internal Tournament The Pantheon, Malaysia January 2018 40 Allstars (8 teams) Sponsored Prizes: 1st Prize: 10k Diamonds (value RM800) per person 2nd Prize: 5k Diamonds (value RM400) per person 3rd Prize: 3k Diamonds (value RM240) per person Mobile Legends Internal Tournament The Pantheon, Malaysia January 2018 40 Allstars (8 teams) Mobile Legends Internal Tournament The Pantheon, Malaysia January 2018 Allstars ROV League 2018-Tournament 5V5 DMK Conference Room, Bangkok September 2018 Prize: Champion gets Gift Voucher 3,000THB value and represent Thailand in the Allstars Regional Esports Tournament Allstars ROV League 2018-Tournament 5V5 DMK Conference Room, Bangkok September 2018 (50 Allstars / 10 teams) External Tournaments / Integrate With The Esports Community The International 7 (TI7) Dota 2 Visit to Pubstomp at TGV Cinemas, Malaysia August 2017 Prize pool: US$24 Million US$23 Million contributed by fans. Balance by organizer/Valve Spectators at KeyArena, Seattle, USA: 17,000 | Peak concurrent viewers: 5 Million FIFA17 Asia Football Gaming Championship GamesBond, Malaysia August 2017 Dota 2 External Tournament MESL – Malaysia Esports League (by U-Mobile) October 2017 Prize pool: MYR500K (USD$125K) 25 Allstars (5 teams) Dota 2 External Tournament NVIDIA GeForce Extreme October 2017 25 Allstars (5 teams) Dota 2 - Corporates vs. Universities The Pantheon, Malaysia November 2017 Bridging The Gap Between Students & Working Professionals Organised by FutureLab (mentor-mentee platform) Dota 2 - Corporates vs. Universities The Pantheon, Malaysia November 2017 AirAsia’s Talent Acquisition team scouting for IT/tech talents Dota 2 - Corporates vs. Universities The Pantheon, Malaysia November 2017 Corporate Friendly Match AirAsia vs. eGG Network RedQ, AirAsia’s Global Headquarters December 2017 Teaser Video: Click here Facebook Live by South East Asia’s 24/7 Esports Channel: Click here Corporate Friendly Match AirAsia vs. eGG Network RedQ, AirAsia’s Global Headquarters December 2017 Malaysia Cyber Games 2018 Dota 2 | FIFA18 | Mobile Legends Putra World Trade Center, Malaysia January 2018 Malaysia Cyber Games 2018 - Dota 2 | FIFA18 | Mobile Legends Putra World Trade Center, Malaysia January 2018 Watch Facebook Live: Click here Malaysia Cyber Games 2018 - Dota 2 | FIFA18 | Mobile Legends Putra World Trade Center, Malaysia January 2018 FIFA18 Virtuelle Bundesliga - South East Asia Qualifier Battle Arena, Malaysia February 2018 AirAsia Allstars Esports Club (Malaysia Chapter) Console PC Mobile Zaki Arif Syed Ali Ashley Boay Allan Teddy Wilson Liang Ben Rynjah Belle Siew Fei AirAsia Allstars Esports Club Scaling Regionally Console PC Mobile Thailand Thailand Thailand Philippines Philippines Philippines Indonesia Indonesia Indonesia India India India China China China Japan Japan Japan South Korea South Korea South Korea Others Others Others Employer Branding July 2017 Positive Feedback From The Esports Community AirAsia Esports Zone Gaming Room Inside AirAsia’s Global Headquarters, RedQ AirAsia Esports Zone RedQ, AirAsia’s
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