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17/2018 Znanstvena Misel Journal the Journal Is Registered and Published in Slovenia №17/2018 Znanstvena misel journal The journal is registered and published in Slovenia. ISSN 3124-1123 VOL.1 The frequency of publication – 12 times per year. Journal is published in Slovenian, English, Polish, Russian, Ukrainian. The format of the journal is A4, coated paper, matte laminated cover. All articles are reviewed Edition of journal does not carry responsibility for the materials published in a journal. Sending the article to the editorial the author confirms it’s uniqueness and takes full responsibility for possible consequences for breaking copyright laws Free access to the electronic version of journal Chief Editor – Christoph Machek The executive secretary - Damian Gerbec Dragan Tsallaev — PhD, senior researcher, professor Dorothea Sabash — PhD, senior researcher Vatsdav Blažek — candidate of philological sciences Philip Matoušek — doctor of pedagogical sciences, professor Alicja Antczak — Doctor of Physical and Mathematical Sciences, Professor Katarzyna Brzozowski — PhD, associate professor Roman Guryev — MD, Professor Stepan Filippov — Doctor of Social Sciences, Associate Professor Dmytro Teliga — Senior Lecturer, Department of Humanitarian and Economic Sciences Anastasia Plahtiy — Doctor of Economics, professor Znanstvena misel journal Slovenska cesta 8, 1000 Ljubljana, Slovenia Email: [email protected] Website: www.znanstvena-journal.com CONTENT CULTUROLOGY Voronova M.V. Shamarova S.I. THE EFFICIENCY AND COMPETITIVENESS OF REGARDING INTERCONNECTION OF FAITH, A EXHIBITION ACTIVITIES ................................... 3 HORNED DEITY, A TREE (BIRCH) AND DEATH.......................................................... 6 MEDICAL SCIENCES Gokhman Е.А., Kasumov V.R., Guzeva V.I., Gazizullina G.I., Dianova D.G. Guzeva О.V., Guzeva V.V., Vinigradov. V.I. THE POSSIBILITY OF RATIONAL USE OF COMPLEX EVALUATION OF CLINICAL AND TRICYCLIC ANTIDEPRESSANTS FOR THE INSTRUMENTAL DATA FOR JUSTIFYING PHARMACOTHERAPY OF DEPRESSION ......... 12 TACTICS OF OPERATIVE TREATMENT IN PATIENTS WITH RESISTANT EPILEPSY FORMS ................................................................... 9 PEDAGOGICAL SCIENCES Ahmadov H., Zeynalova N., Suleymanov F. HEYDAR ALIYEV’S HERITAGE IN SCIENCE ................................................................ 15 TECHNICAL SCIENCES Pavlyuk A.P., Plossky A.Yu. Schislyonok A. ADJUSTING BORDERS OF COVERAGE ZONES REVIEW OF TECHNOLOGIES OF DISTRIBUTED ASSOCIATED WITH VARIOUS SPECTRUM CALCULATIONS .................................................. 39 MONITORING FUNCTIONS ................................ 21 Schislyonok A. Sergeeva N.D., Skoblikov M.Yu., Minakova S.A. OVERVIEW OF THE ALGORITHMS OF PERFECTION OF THE QUALITY MANAGEMENT CLUSTERING PLANNING BY COMPUTING SYSTEM FOR CONSTRUCTION AND REPAIR RESOURCES .......................................................... 43 WORK IN THE OPERATION OF HOUSING Sidorkina N.M., Usova I.V. STOCK BY HOUSING AND COMMUNAL TO THE QUESTION OF THE HYDROCHEMICAL SERVICES ENTERPRISES ON THE BASIS OF STATE OF LEFT-BANK TRIBUTARIES WATER THE INTRODUCTION OF EUROPEAN OF THE TSIMLYANSK RESEVOIR .................... 47 STANDARDS ......................................................... 27 Schislyonok A. GENERAL CLASSIFICATION OF RESOURCES PLANNING ALGORITHMS ................................. 34 Znanstvena misel journal №17/2018 3 CULTUROLOGY затратный ЭФФЕКТИВНОСТЬ И КОНКУРЕНТНОСПОСОБНОСТЬ ВЫСТАВОЧНОЙ ДЕЯТЕЛЬНОСТИ Воронова М.В. Сургутский государственный педагогический университет, ассистент THE EFFICIENCY AND COMPETITIVENESS OF EXHIBITION ACTIVITIES Voronova M.V. Surgut state pedagogical university, assistant Аннотация В статье рассмотрены особенности и проблемы организации выставочной деятельности. Рассмотрены отличия первых выставок, их значения. Определена эффективность и конкурентоспособность выставоч- ной деятельности. Abstract The article deals with the peculiarities and problems of the organization of exhibition activity. Differences of the first exhibitions and their meanings are considered. Efficiency and competitiveness of exhibition activity are defined. Ключевые слова: выставочная деятельность, ярмарка, выставка, музей, интерес потребителя, инно- вации, новинки, маркетинг, выставочный комплекс. Keywords: exhibition activities, fair, exhibition, museum, consumer interest, innovation, novelties, market- ing, exhibition complex. Выставки — эффективный ресурс для органи- разнообразной и надежной маркетинговой инфор- зации и проведения социо-культурных и маркетин- мации. говых исследований, т к. они дают заинтересован- Выставка — публичные, устроенные по опре- ным организациям обширную прикладную инфор- деленному плану места для обозрения продуктов мацию. промышленности и искусства данного региона Проблема организации выставок является (округа) или страны (многих стран), имеют своей своеобразным срезом вполне конкретной рыночной задачей представить общую картину состояния ситуации, она дает возможность не только осу- промышленности и искусства данного этапа разви- ществлять поиск соответствующих рынков, но и тия экономики, путем публичного соревнования участвовать в выходе на эти рынки с помощью производителей и массового привлечения потреби- наиболее эффективных способов. Каждая выставка телей, а также содействовать их развитию. Они – важная и, что ценно, емкая в плане материальных могли быть постоянными (иногда их называли про- затрат часть маркетингового плана любой органи- мышленными музеями) и временными. Современ- зации, которая принимает в ней участие в роли экс- ные выставки ведут свое начало от французских понента, посетителя или, тем более, организатора. музеев, основателями которых являются карди- Ценность исследований на выставках состоит налы Франции Мазарини и Кольбер (см. Список в том, что они: исп. ист. п. 5) -дают возможность получить богатый объем Однако первые же постоянные выставки отли- данных быстро дешевле, нежели в обычных усло- чались от промышленных музеев тем, что выстав- виях; ленные на них предметы время от времени заменя- -позволяют достичь углубленного понимания лись другими. В последнее десятилетие XIX века рыночной ситуации, не ориентируясь на затратный значительное развитие получили в Западной Ев- и долговременны массовый сбор данных; ропе постоянные выставки образцов промышлен- -поскольку многие выставки проводятся с ности, которые учреждались товариществами фаб- определенной периодичностью и по конкретной те- рикантов в крупных промышленных центрах. Эти матике, они позволяют отслеживать динамику раз- выставки еще более отличались от музеев, хотя во личных показателей, а число таких трендов может Франции эти выставки по-прежнему носят назва- достигать значительной величины; ние «Musee comraerciale», в Германии - -исследования на выставках позволяют опре- «Handelsmuseum». Музеи преследуют цели исклю- делить новые тенденции в развитии рынка и сосре- чительно образовательные: они сосредоточивают в доточить внимание на изучении тех сегментов, ко- себе образцы товаров иностранного производства, торые представляются самыми перспективными. которым должны подражать местные производи- Участники выставки образуют вполне конкретное тели, или отражают эволюцию технического про- сообщество и обладают огромным объемом самой гресса в стране. 4 Znanstvena misel journal №17/2018 В настоящее время с учетом современных реа- в выставке и ее оценки нужно знать ответы на сле- лий рыночной экономики основной задачей, стоя- дующие вопросы: щей перед любым предприятием с точки зрения 1) как давно существует выставка в данной маркетинга, является максимальный и всесторон- форме и на данном месте? ний учет интересов потребителей. Поэтому на вы- 2) каков прирост новых участников выставки? ставках демонстрируются новинки промышленно- 3) насколько постоянен состав участников? сти, культуры, сельского хозяйства, заключаются 4) каков процент текучести среди участников? сделки, ведется работа по формированию спроса и 5)какой географический рынок представлен стимулированию сбыта, может осуществляться участниками и посетителями выставки? полная или частичная торговля со стенда и пр. Существует несколько типов ярмарок и выста- Выставка является мультифункциональным, вок: общие ярмарки, выставки, смотры; отраслевые многоуровневым мероприятием и вносит большой ярмарки, выставки; главные торговые ярмарки; бо- вклад в развитие региональной экономики, являясь лее мелкие промышленные и торговые ярмарки; важнейшей составляющей ее инфраструктуры, од- сольные выставки, их еще называют «тематиче- новременно, будучи одним из наиболее значимых скими»; выставки какой-либо одной фирмы или маркетинговых мероприятий формирования компании. спроса, стимулирования сбыта. Общие выставки, как правило, большие вы- Значение выставок необходимо рассматривать ставки, за-частую международные, цель которых – в нескольких аспектах: во-первых, от проведения привлечь к своим экспозициям, как оптовых поку- выставки выигрывают экспонент и посетитель, ак- пателей, так и потребителей. Часто такие выставки- тивизируя свое сотрудничество, ведь выставки и ярмарки разделены на несколько отделов по тема- ярмарки организуются, прежде всего, для того, тическим направлениям. Здесь же могут быть и чтобы сами участники смогли изучить рынок, по- национальные павильоны, где выставля-ется про- высить конкурентность продукции, увеличить дукция какой-нибудь одной определенной страны, сбыт. Во-вторых от проведения выставок: извле- своего рода престижная выставка для демонстра- кают выгоду страна, регион, город как с точки зре- ции широкого разнообразия товаров и культурных ния макроэкономики (международная
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