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Annual Report 2014–2015

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Annual Report 2014–2015 ANNUAL REPORT 2014–2015 QUEENSLAND INSTAMEET – 4 OCTOBER 2014 1. @j007nybond 14. @suejade 27. @johnnygaskell 40. @deegregoree 53. @benja_sin 2. @kate_duffy 15. @cairnsjetboat_badfishy cairns 28. @islandjems 41. @theneal_ 54. @67split 3. @fjaine 16. @elisaparkranger 29. @coolnanna 42. @lindsays27 55. @akusepp 4. @keiranlusk 17. @jasoncharleshill 30. @kattte_ kangaroo 43. @kate_duffy 56. @maximecoquard 5. @cassw79 18. @brooklyns_photographs 31. @kimz___ 44. @karlblack 57. @adventuremama 6. @akusepp 19. @deegregoree 32. @jewelszee 45. @coolnanna 58. @lovethywalrus 7. @insightscout 20. @cherrieflea 33. @laurenepbath 46. @kate_duffy 59. @mekel77 8. @rosiewok 21. @piggystingray 34. @amandacarolphotography 47. @juliemergard 9. @cairnsjetboat 22. @ohmiso 35. @eloise_wbice 48. @johnnygaskell 60. @chelsea_ha 10. @wrongthong 23. @mywildearth 36. @rikerama 49. @jaxonark 61. @myoceanbliss 11. @elisa 24. @jakeclulee 37. @marti57 50. @lightcapturer_com 62. @matildacountrytouristpark 12. @angussink 25. @nicolemountneyphotography 38. @capetribpaddletrek 51. @6rucep 63. @laurenepbath 13. @tiffanywarnerphotography 26. @nickienq 39. @gregorsnell 52. @enzosonthebeach 64. @whytebate 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 53 54 55 56 57 58 59 60 61 62 63 64 QUEENSLAND INSTAMEET – 4 OCTOBER 2014 The ‘Queensland Instameet’ was held on Saturday 4 October 2014. The largest event of its kind in the world at the time, 1,085 Instagrammers gathered in around 90 locations throughout Queensland to capture more than 6,000 images. 2 2014–15 Annual Report Contents 04 Letter of compliance 06 CEO’s statement 08 About Tourism and Events Queensland Organisation structure Values Tourism landscape Strategic risks 18 Priorities 2014–15 Partnerships Destination and experience development Events Marketing and promoting tourism in Queensland Annual Performance Statement 2014–15 25 Corporate governance Board performance Board committees Internal audit Risk management External scrutiny Related entities Statutory obligations 31 Workforce planning, attraction and retention 32 Financial summary 34 Financial report 74 Tourism and Events Queensland directory 75 Compliance checklist ISSN: 1837-4107. The Queensland Government is committed to providing accessible services to Queenslanders from all culturally and linguistically diverse backgrounds. If you have difficulty in understanding the annual report, you can contact us on +61 7 3535 3535 and we will arrange an interpreter to effectively communicate the report to you. © (Tourism and Events Queensland) 2015 Public Availability Statement: Copies of this report are also available in paper form and can be obtained by contacting Kirsty Langford, Manager, Planning. Tel: (07) 3535 5464 Email: [email protected] Web: www.teq.queensland.com www.teq.queensland.com/annualreport Tourism and Events Queensland is interested in hearing your feedback on its Annual Report 2014–15. Please help us by taking a few minutes to complete the survey on www.qld.gov.au/annualreportfeedback so that we can continue to improve the quality of our Annual Report. teq.queensland.com 3 Letter of compliance 11 September 2015 The Honourable Kate Jones MP Minister for Education and Minister for Tourism, Major Events, Small Business and the Commonwealth Games GPO Box 15033 City East Qld 4002 Dear Minister I am pleased to present the Annual Report 2014–2015 and financial statements for Tourism and Events Queensland. I certify that this Annual Report complies with: > the prescribed requirements of the Financial Accountability Act 2009 and the Financial and Performance Management Standard 2009, and > the detailed requirements set out in the Annual report requirements for Queensland Government agencies. A checklist outlining the annual reporting requirements can be found at page 75 of this annual report or accessed at www.teq.queensland.com/annualreport. Yours sincerely Bob East Chairman Tourism and Events Queensland 4 2014–15 Annual Report teq.queensland.com 5 CEO’s statement Tourism and Events Queensland’s (TEQ) TEQ’s major event portfolio attracted more overarching vision is to be a consumer-led than 216,000 visitors and $350 million in direct and destination-focused organisation that and incremental visitor spending to the State. In connects people and places like never before addition, a new Queensland Destination Events supporting a collaborative tourism and events Program was launched focused on leveraging business system. the link between events and destinations to extend the economic, marketing and social Our focus throughout 2014–15 has been benefits of events throughout the State. on owning the intrastate market, growing interstate visitation and accelerating We secured a suite of new major events international travel. including a Liverpool FC match against the Brisbane Roar which was played in July 2015, the We know Queensland is a tourism rich state, World Science Festival Brisbane from 2016, the home to diverse destinations, and natural Badminton World Federation Sudirman Cup in assets like the Great Barrier Reef which are 2017, the 2018 ITU World Triathlon Series Grand unrivalled anywhere else in the world. Final and 2020 World Bowls Championship. Leanne Coddington The industry is performing well and there are The State also hosted the award-winning Chief Executive Officer positive indicators for future growth. During Brisbane Baroque, CMC Rocks and CMC Awards Tourism and Events Queensland the past financial year, international visitor for the first time. spending in Queensland reached a record $4.6 billion which represented an increase Major events on our calendar play an of 15 per cent on the year prior, the state’s important role in profiling Queensland’s strongest performance since before the capacity to host major events in the lead up Global Financial Crisis. Queensland’s top five to the Commonwealth Games in 2018 and international markets – China, New Zealand, the the TEQ team will continue to work with key United Kingdom, Japan and the United States stakeholders to ensure we actively support the successful delivery of this mega event which of America all recorded increases in visitor will have a lasting legacy for the State. spending and international travel increased to the majority of Queensland’s destinations. Digital marketing continued to underpin our global promotional efforts. In line with the 2020 Increasing aviation capacity, including from Strategic Marketing Plan, a digital marketing key growth markets in Asia, is directly linked to strategy was developed during the year to international visitation increases. In partnership position Queensland’s products, experiences with Queensland’s airports and the Department and events at the centre of digital marketing of Tourism, Major Events, Small Business activities to maximise evolving travel trends. and the Commonwealth Games (DTESB) in 2014–15, additional capacity was secured from The organisation hosted the world’s largest Singapore, Japan, the Middle East and China – Instameet in October which involved 1,085 benefitting regions from Cairns to Brisbane and instagrammers capturing more than 6,000 the Gold Coast. Crucial to this success has been images across 90 locations in Queensland and the Attracting Aviation Investment Fund. sharing their experiences on Instagram using the #thisisqueensland hashtag. With a strong planning framework in place, key initiatives for TEQ this year included the A major enhancement of Queensland.com was launch of the It’s Live! in Queensland events undertaken, consolidating our international calendar and marketing platform – a significant websites into a new visually engaging, milestone which signalled the coming together destination-focused site which provides of TEQ and the organisation’s strategy to deliver information in eight languages and can be and promote the world’s best destination- viewed on different devices, delivering a more focused events calendar. personalised visitor experience. Since its launch the site has been accessed more than 4.1 million times, an increase of 20 per cent on the year prior. 6 2014–15 Annual Report To coincide with the launch of the website, It has been a productive 12 months for TEQ TEQ rolled out the largest tourism network and the organisation will continue to focus on of iBeacons across the State. More than 150 its core objectives of marketing Queensland’s iBeacons have been installed in Queensland destinations to the world, event acquisition destinations which use location-based and experience development in the year technology to alert users of the ‘This is ahead and working collaboratively with our Queensland’ app to information on things to stakeholders to deliver gains for tourism and see and do in the destination. events in Queensland. New destination brands were developed for Townsville (‘Alive with Curiosity’), Mackay (‘Nature.Reserved’) and the Outback (‘Live Australia’s Story’) to leverage the destinations’ hero experiences with the goal of inspiring more people to travel, spend time and money in the regions to assist economic growth and Leanne Coddington support local jobs. Chief Executive Officer We connected with operators throughout Tourism and Events Queensland the State at a series of ‘Conversations with Industry’ forums. This provided an opportunity to enhance our understanding of industry needs and opportunities as well as outlining TEQ’s strategies to grow tourism and events
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