K-1418 (Mass Communication and Journalism) (Paper II).Pdf

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II Te st Boo k l e t S E R I AL Test Subject : Mass Communication and Journalism Test Subject Code : K-1418

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Time : 2 Hours Maximum Marks : 200 Number of Pages in this Booklet : Number of Questions in this Booklet : 32 100 A»ÜÂ¦ìWÜÚWæ ÓÜãaÜ®æWÜÙÜá Instructions for the Candidates 1. D ±Üâo¨Ü ÊæáàÆá¤©¿áÈÉ J¨ÜXÔ¨Ü ÓÜ§ÙÜ¨ÜÈÉ ¯ÊÜá¾ ÃæãàÇ… ®ÜíŸÃÜ®Üá° ŸÃæÀáÄ. 1. Write your roll number in the space provided on the top of this page. 2. D ±Ü£ÅPæ¿áá ŸÖÜá BÁáR Ë«Ü¨Ü ®ÜãÃÜá (100) ±ÜÅÍæ°WÜÙÜ®Üá° JÙÜWæãíw¨æ. 2. This paper consists of Hundred multiple-choice type of questions. 3. ±ÜÄàPæÒ¿á ±ÝÅÃÜí»Ü¨ÜÈÉ, ±ÜÅÍæ° ±ÜâÔ¤Pæ¿á®Üá° ¯ÊÜáWæ ¯àvÜÇÝWÜáÊÜâ¨Üá. Êæã¨ÜÆ 5 ¯ËáÐÜWÜÙÜÈÉ 3. At the commencement of examination, the question booklet will be given ¯àÊÜâ ±ÜâÔ¤Pæ¿á®Üá° ñæÃæ¿áÆá ÊÜáñÜá¤ PæÙÜX®Üíñæ PÜvÝx¿áÊÝX ±ÜÄàQÒÓÜÆá PæãàÃÜÇÝX¨æ. to you. In the first 5 minutes, you are requested to open the booklet and (i) ±ÜÍæ°±ÜâÔ¤PæWæ ±ÜÅÊæàÍÝÊÜPÝÍÜ ±Üvæ¿áÆá, D Öæã©Pæ ±Üâo¨Ü Aíb®Ü ÊæáàÈÃÜáÊÜ compulsorily examine it as below : ±æà±ÜÃ… ÔàÆ®Üá° ÖÜÄÀáÄ. ÔrPÜRÃ… ÔàÇ… CÆÉ¨Ü A¥ÜÊÝ ñæÃæ¨Ü ±ÜâÔ¤Pæ¿á®Üá° (i) To have access to the Question Booklet, tear off the paper seal on ÔÌàPÜÄÓÜ¸æàw. the edge of the cover page. Do not accept a booklet without sticker (ii) ±ÜâÔ¤Pæ¿áÈÉ®Ü ±ÜÅÍæ°WÜÙÜ ÓÜíTæÂ ÊÜáñÜá¤ ±ÜâoWÜÙÜ ÓÜíTæÂ¿á®Üá° ÊÜááS±Üâo¨Ü ÊæáàÇæ seal or open booklet. ÊÜáá©ÅÔ¨Ü ÊÜÞ×£Áãí©Wæ ñÝÙæ ®æãàwÄ. ±ÜâoWÜÙÜá/±ÜÅÍæ°WÜÙÜá PÝOæ¿Þ¨Ü A¥ÜÊÝ (ii) Tally the number of pages and number of questions in the ©Ì±ÜÅ£ A¥ÜÊÝ A®ÜáPÜÅÊÜáÊÝXÆÉ¨Ü A¥ÜÊÝ CñÜÃÜ ¿ÞÊÜâ¨æà ÊÜÂñÝÂÓÜ¨Ü ¨æãàÐÜ±ÜäÄñÜ booklet with the information printed on the cover page. Faulty ±ÜâÔ¤Pæ¿á®Üá° PÜãvÜÇæ 5 ¯ËáÐÜ¨Ü AÊÜ˜ JÙÜWæ, ÓÜíËàPÜÒPÜÄí¨Ü ÓÜÄ CÃÜáÊÜ ±ÜâÔ¤PæWæ booklets due to pages/questions missing or duplicate or not in serial order or any other discrepancy should be got replaced Ÿ¨ÜÇÝÀáÔPæãÙÜÛ¸æàPÜá. B ŸÚPÜ ±ÜÅÍæ°±Ü£ÅPæ¿á®Üá° Ÿ¨ÜÇÝÀáÓÜÇÝWÜáÊÜâ©ÆÉ, immediately by a correct booklet from the invigilator within the ¿ÞÊÜâ¨æà ÖæaÜác ÓÜÊÜá¿áÊÜ®Üã° PæãvÜÇÝWÜáÊÜâ©ÆÉ. period of 5 minutes. Afterwards, neither the Question Booklet 4. (A), (B), (C) (D) ±ÜÅ£Áãí¨Üá ±ÜÅÍæ°WÜã ÊÜáñÜá¤ Gí¨Üá WÜáÃÜá£Ô¨Ü ®ÝÆáR ±Ü¿Þì¿á will be replaced nor any extra time will be given. EñÜ¤ÃÜWÜÚÊæ. ¯àÊÜâ ±ÜÅÍæ°¿á G¨ÜáÃÜá ÓÜÄ¿Þ¨Ü EñÜ¤ÃÜ¨Ü ÊæáàÇæ, PæÙÜWæ PÝ~Ô¨Üíñæ 4. Each item has four alternative responses marked (A), (B), (C) and (D). AívÝPÜê£¿á®Üá° PÜ±Ý³XÓÜ¸æàPÜá. You have to darken the circle as indicated below on the correct response E¨ÝÖÜÃÜOæ : A B C D against each item. (C) ÓÜÄ¿Þ¨Ü EñÜ¤ÃÜÊÝX¨ÝªWÜ. Example : A B C D 5. D ±ÜÅÍæ° ±Ü£ÅPæ¿á hæãñæ¿áÈÉ PæãqrÃÜáÊÜ OMR EñÜ¤ÃÜ ÖÝÙæ¿áÈÉ ¯ÊÜá¾ EñÜ¤ÃÜWÜÙÜ®Üá° where (C) is the correct response. ÓÜãbÓÜñÜPÜR¨Üáª. OMR ÖÝÙæ¿áÈÉ AívÝPÜê£¿áÆÉ¨æ ¸æàÃæ ¿ÞÊÜâ¨æà ÓÜ§ÙÜ¨ÜÈÉ EñÜ¤ÃÜÊÜ®Üá° 5. Your responses to the questions are to be indicated in the OMR Sheet WÜáÃÜá£Ô¨ÜÃæ, A¨ÜÃÜ ÊÜåèÆÂÊÜÞ±Ü®Ü ÊÜÞvÜÇÝWÜáÊÜâ©ÆÉ. kept inside this Booklet. If you mark at any place other than in the circles 6. OMR EñÜ¤ÃÜ ÖÝÙæ¿áÈÉ Pæãor ÓÜãaÜ®æWÜÙÜ®Üá° hÝWÜÃÜãPÜñæÀáí¨Ü K©Ä. in the OMR Sheet, it will not be evaluated. 7. GÇÝÉ PÜÃÜvÜá PæÆÓÜÊÜ®Üá° ±ÜâÔ¤Pæ¿á Pæã®æ¿áÈÉ ÊÜÞvÜñÜPÜR¨Üáª. 6. Read the instructions given in OMR carefully. 8. ¯ÊÜá¾ WÜáÃÜáñÜ®Üá° Ÿ×ÃÜíWÜ±ÜwÓÜŸÖÜá¨Ý¨Ü ¯ÊÜá¾ ÖæÓÜÃÜá A¥ÜÊÝ ¿ÞÊÜâ¨æà bÖæ°¿á®Üá°, 7. Rough Work is to be done in the end of this booklet. 8. If you write your name or put any mark on any part of the OMR Answer OMR ÓÜíWÜñÜÊÝ¨Ü ÓÜ§ÙÜ ÖæãÃÜñÜá ±ÜwÔ, EñÜ¤ÃÜ ÖÝÙæ¿á ¿ÞÊÜâ¨æà »ÝWÜ¨ÜÈÉ ŸÃæ¨ÜÃæ, Sheet, except for the space allotted for the relevant entries, which may ¯àÊÜâ A®ÜÖÜìñæWæ ¸Ý«ÜÂÃÝWÜá£¤àÄ. disclose your identity, you will render yourself liable to disqualification. 9. ±ÜÄàPæÒ¿áá ÊÜááX¨Ü®ÜíñÜÃÜ, PÜvÝx¿áÊÝX OMR EñÜ¤ÃÜ ÖÝÙæ¿á®Üá° ÓÜíËàPÜÒPÜÄWæ 9. You have to return the test OMR Answer Sheet to the invigilators at the ¯àÊÜâ ×í£ÃÜáXÓÜ¸æàPÜá ÊÜáñÜá¤ ±ÜÄàPÝÒ PæãsÜw¿á ÖæãÃÜWæ OMR®Üá° ¯Êæã¾í©Wæ end of the examination compulsorily and must not carry it with you Pæãívæã¿áÂPÜãvÜ¨Üá. outside the Examination Hall. 10. ±ÜÄàPæÒ¿á ®ÜíñÜÃÜ, ±ÜÄàPÝÒ ±ÜÅÍæ°±Ü£ÅPæ¿á®Üá° ÊÜáñÜá¤ ®ÜPÜÆá OMR EñÜ¤ÃÜ ÖÝÙæ¿á®Üá° 10. You can take away question booklet and carbon copy of OMR Answer Sheet after the examination. ¯Êæã¾í©Wæ ñæWæ¨ÜáPæãívÜá ÖæãàWÜŸÖÜá¨Üá. 11. Use only Blue/Black Ball point pen. 11. . ¯àÈ/PÜ±Üâ³ ¸ÝÇ…±ÝÀáíp… ±æ®… ÊÜÞñÜÅÊæà E±ÜÁãàXÔÄ 12. Use of any calculator, electronic gadgets or log table etc., is 12. PÝÂÆáRÇæàoÃ…, Ë¨ÜáÂ®Ý¾®Ü E±ÜPÜÃÜ| A¥ÜÊÝ ÇÝW… pæàŸÇ… CñÝÂ©¿á prohibited. E±ÜÁãàWÜÊÜ®Üá° ¯Ðæà˜ÓÜÇÝX¨æ. 13. There is no negative marks for incorrect answers. 13. ÓÜÄ AÆÉ¨Ü EñÜ¤ÃÜWÜÚWæ Má| AíPÜ CÃÜáÊÜâ©ÆÉ . 14. In case of any discrepancy found in the Kannada translation of a question 14. PÜ®Ü°vÜ ÊÜáñÜá¤ CíXÉàÐ… BÊÜê£¤WÜÙÜ ±ÜÅÍæ°±Ü£ÅPæWÜÙÜÈÉ ¿ÞÊÜâ¨æà Äà£¿á ÊÜÂñÝÂÓÜWÜÙÜá booklet the question in English version shall be taken as final. PÜívÜáŸí¨ÜÈÉ, CíXÉàÐ… BÊÜê£¤WÜÙÜÈÉÃÜáÊÜâ¨æà Aí£ÊÜáÊæí¨Üá ±ÜÄWÜ~ÓÜ¸æàPÜá. K-1418 1 ±Üâ.£.®æãà./P.T.O. *K1418* Total Number of Pages : 32 ÓÜÊÜáãÖÜ ÓÜíÊÜÖÜ®Ü ÊÜáñÜá¤ ±Ü£ÅPæãà¨ÜÂÊÜá ±æà±ÜÃ… – II WÜÊÜá¯Ô : D ±Ü£ÅPæ¿áá ®ÜãÃÜá (100) ÊÜÓÜá¤¯ÐÜu ÊÜÞ¨ÜÄ¿á ±ÜÅÍæ°WÜÙÜ®æã°ÙÜWæãíw¨Üáª, ±ÜÅ£Áãí¨Üá ±ÜÅÍæ°¿áã GÃÜvÜá (2) AíPÜWÜÙÜ®Üá° Öæãí©¨æ. GÇÝÉ ±ÜÅÍæ°WÜÙÜ®Üã° PÜvÝx¿áÊÝX EñÜ¤ÄÓÜ¸æàPÜá.

1. »ÝÃÜ£à¿á ÓÜíË«Ý®Ü¨ÜÈÉÃÜáÊÜ ÊÝP… ÊÜáñÜá¤ 5. ±ÜÄOÝÊÜáWÜÙÜ PÜáÄñÜá ±Ü¿Þì¿á ËÊÜÃÜOæ¿á®Üá° A»æãÊÜÂQ¤¿á ÓÝÌñÜíñÜÅ$Â¨Ü ÖÜPÜáR PÜÆ³®ÝñÜ¾PÜÊÝX ÓÜêÑrÓÜáÊÜ ÊæàÄÁáàŸÇ…®Üá° ______Gí¨Üá ¿ÞÊÜâ¨ÜÄí¨Ü ÔÌàPÜÄÓÜÆ³or¨ÝªX¨æ ? WÜáÃÜá£ÓÜáñÝ¤Ãæ. (A) ÖÜPÜáRWÜÙÜ ÊÜáÓÜã¨æ (A) ±Ü¿Þì¿á ÊæàÄÁáàŸÇ… (B) ÓæãàË¿áñ… ÓÜíË«Ý®Ü (B) PÜÇÝPÜê£ ÊæàÄÁáàŸÇ… (C) ÊÜÞÂWÜ° PÝoì (C) »ÜËÐÜÂ ÓÜãaÜPÜ ÊæàÄÁáàŸÇ… (D) ÊÜÞ®ÜÊÜ ÖÜPÜáRWÜÙÜ ÓÝÊÜì£ÅPÜ NãàÐÜOæ (D) ±ÜäÊÜìÊÜ£ì ÊæàÄÁáàŸÇ…

2. ÊÜÞ«ÜÂÊÜáÊÜâ WÜÄÐÜu ÓÜíTæÂ g®ÜÃÜ®Üá° PÜ¯ÐÜu ÓÝ«ÜÂ 6. ÊÜÞ®ÜÌÇ… PÝÓærÇ…ÃÜÊÜÃÜá ŸÙÜÔ¨Ü ±Ü¨Ü ÊæaÜc¨ÜÈÉ ñÜÆá±ÜâÊÜâ¨Ü®Üá° H®æí¨Üá PÜÃæ¿ááñÝ¤Ãæ ? (A) ÓÜêg®ÜÎàÆ ÓÜÊÜÞg (A) ÊÜÞ«ÜÂÊÜá¨Ü PÜáÍÜÆ¯ÊÜìÖÜOæ (B) B«Üá¯PÜ&±ÜäÊÜì ÓÜÊÜÞg (B) ÊÜá«ÜÂÔ§Pæ ÊÜ×Ô¨Ü ÓÜíÊÜÖÜ®Ü (C) PæçWÝÄPÝ ÓÜÊÜÞg (C) ÊÜÞ«ÜÂÊÜá¨Ü ¨ÜPÜÒñæ (D) hÝÆŸí«Ü ÓÜÊÜÞg (D) ÊÜÞ«ÜÂÊÜá¨Ü ¯ÃÜíñÜÃÜñæ 7. ¨ÜãÃÜ¨ÜÍÜì®ÜÊÜâ A®ÜáÓÜÄÓÜáÊÜ ¯à£ÓÜí×ñæ¿áá D 3. pæÈËÐÜ®… Óæp… EñÝ³¨Ü®æ¿á PæÒàñÜÅ¨ÜÈÉ D PæÙÜWæ PæÙÜX®ÜÊÜâWÜÙÜÈÉ ¿ÞÊÜâ¨Ü®Üá° ¯Ðæà—ÓÜáñÜ¤¨æ ? ÓÜãbÔ¨ÜÊÜâWÜÙÜÈÉ C£¤àb®Ü ¸æÙÜÊÜ~Wæ ¿ÞÊÜâ¨Üá ? (A) WÝÅËáà| A¼ÊÜê©œ ±ÜÅaÝÃÜ (A) GÇ…Ôw Óæp…WÜÙÜá PÝ¿áìPÜÅÊÜáWÜÙÜá (B) GÇ…Cw Óæp…WÜÙÜá (B) ±æÅàPÜÒPÜÃÜ ÊÜÂQ¤bñÜÅ ñÜ¿ÞÄ (C) ÓÝ¾p…ì Óæp…WÜÙÜá (C) Óæ°à× ¨æàÍÜWÜÙÜ qàPæ (D) Ga…wqË Óæp…WÜÙÜá (D) ÓÜÃÜPÝÄ ÊÜÆ¿á/PæÒàñÜÅ ÊÝñæì

4. hÝ×àÃÝñÜáWÜÙÜ ÊÜÞ¨ÜÄWÜÙÜ®Üá° GÈÉ CqrÃÜáñÝ¤Ãæ ? 8. ÃÜaÜ®æ ¿ÞÊæÆÉ¨ÜÃÜ ÓæàÄÓÜáËPæ¿ÞX¨æ ? (A) ÇÝW… ±ÜâÓÜ¤PÜ (A) ÊÜÂñÝÂÓÜ ÓÝ«ÜÂñæÊÜâÙÜÛÊÜâWÜÙÜá (B) ÓÝÂí±ÜÇ… ±ÜâÓÜ¤PÜ (B) PÜÈ³ñÜ Ô¨ÝœíñÜ (C) PÝ² ±ÜâÓÜ¤PÜ (C) AíÍÜWÜÙÜ ¯¿áíñÜÅ| (D) WÝv…ì ±ÜâÓÜ¤PÜ (D) ±ÜÄPÜÆ³®æWÜÙÜá

Paper II 2 K-1418 *K1418* Total Number of Pages : 32 Mass Communication and journalism Paper – II

Note : This paper contains hundred (100) objective type questions. Each question carries two (2) marks. All questions are compulsory.

1. The Indian Constitution’s provision for 5. A variable that creates an alternative the Right to Freedom of Speech and explanation of results is identified as Expression is notionally drawn from (A) Alternative variable (A) Bill of Rights (B) Artifact variable (B) Soviet Constitution (C) Predictor variable (C) Magna Carta (D) Antecedent variable (D) Universal Declaration of Human Rights 6. Manuel Castells used the term 2. Reaching the maximum number of (A) Creative society people at the least possible cost by media is called (B) Pre-modern society (A) Media manipulation (C) Industrial society (B) Mediated communication (D) Network society (C) Media efficiency (D) Media consistency 7. The code of ethics followed by Doordarshan forbids 3. Which of the following is the latest (A) Rural Development Publicity development in the field of television Programmes set production ? (B) Preparation of Audience Profile (A) LCD sets (C) Criticism of Friendly Countries (B) LED sets (C) Smart sets (D) Government Sector News (D) HDTV sets 8. A construct is a combination of 4. Specimens of advertisements are kept in (A) Variables (A) the log book (B) Hypothesis (B) the sample book (C) Control factors (C) the copy book (D) Concepts (D) the guard book

K-1418 3 Paper II

*K1418* Total Number of Pages : 32 9. ÓÜíÊÜÖÜ®æ¿á ÓÜíÍæãà«Ü®æ¿áÈÉ b&ÓæR$ÌàÃ… 13. ÓÜíÊÜÖÜ®Ü¨ÜÈÉ QÅ¿ÞñÜ¾PÜ ËÍæÉàÐÜOæ¿á Ë«Ý®ÜÊÜâ AíQAíÍÜÊÜ®Üá° ______Gí¨Üã ¿ÞÊÜâ¨ÜPæR ÓÜíŸí—ÔÃÜáñÜ¤¨æ ? WÜáÃÜá£ÓÜÇÝX¨æ. (A) ÊÜÂQ¤WÜñÜ ±ÜÅ»ÝÊÜ Ë«Ý®Ü (A) A®æãÂà®ÝÂÊÜÆíŸ®Ü (B) ÓÜÊÜáãÖÜ ÓÜíÓÜ¢£ Ë«Ý®Ü (B) ±ÜÅÓÜÃÜ|/aÜ¨ÜáÃÜáËPæ (C) ÊÜá®ÜÊæäÈPæ¿á ñÜíñÜÅhÝn®Ü¨Ü Ë«Ý®Ü (C) PÝÅÓ…pÝ¸…WÜÙÜá (D) ÓÜÊÜÞg ÊÜÂÊÜÓæ§WÜÙÜ Ë«Ý®Ü (D) A®ÜáPÜãÆPÜÃÜ AíQAíÍÜ 14. ÓÝÊÜìg¯PÜ ÓÜíŸí«ÜWÜÙÜ AÓÜÊÜá¾ñÜÊÝ¨Ü ©ÌË«Ü 10. ¿ááÊÜPÜÃÜ ÖÝ¯PÝÃÜPÜ ±ÜÅPÜoOÝ PÝÀá¨æ, 1956 ÊÜÞ¨ÜÄ¿á ÊÜááSÂ E¨æªàÍÜ H®ÝX¨æ ? (A) C¨Üá ¿ÞÊÜâ¨ÜPæR JñÜá¤ ¯àvÜáñÜ¤¨æ ? ÊÝÓÜ¤ÊÝíÍÜWÜÙÜ ËÃÜã±ÜWæãÚÓÜáËPæ (B) (A) ¿ááÊÜPÜÄWæ ÖÝ¯PÝÃÜPÜÊÝWÜáÊÜíñÜÖÜ ÊæçhÝn¯PÜÊÝX ÊÜá®ÜÊæäÈÓÜáËPæ (C) ±ÜÅPÜoOæWÜÙÜ ÖÜÃÜvÜáËPæ¿á®Üá° ñÜvæ¿ááÊÜâ¨Üá ÊÜÂQ¤ñÜÌ¨Ü ±ÜÅ£±Ý¨Ü®æ (D) (B) ÓÝ×ñÜÂ¨Ü ±ÜÅPÜoOæWæ PæãvÜáWæWÜÙÜ®Üá° ¯àvÜáÊÜíñæ ÓÜ³«æì¿á®Üá° ±æäÅàñÝÕ×ÓÜ©ÃÜáÊÜâ¨Üá ¿ááÊÜPÜÃÜ®Üá° ±æäÅàñÝÕ×ÓÜáÊÜâ¨Üá 15. ÓÜíÊÜÖÜ®Ü ÍÝÇæ¿á ±ÜÅQÅÁá¿áá A£à ÖæaÜác (C) ñÜÊÜá¾ EñÜ³®Ü°WÜÙÜ®Üá° ¿ááÊÜPÜÃÜá AÊÜÆí¹ÓÜáÊÜâ¨Üá hÝ×àÃÝñÜá±ÜwÓÜáÊÜâ¨Ü®Üá° ñÜvæ¿ááÊÜâ¨Üá (A) »ÝÐÝÍÝÓÜ÷ (D) ¿ááÊÜPÜÄWæ ×íÓæÀáí¨Ü ÃÜQÒÓÜáÊÜâ¨Üá (B) A®ÜÌÀáPÜ PÜÇæ (C) ÓÜíPæàñÜ ÊÜáñÜá¤ bÖæ°WÜÙÜ A«ÜÂ¿á®Ü 11. ÊÜÞ«ÜÂÊÜá PÝ¿áì¯ÊÜìÖÜOæ¿á ______®Üá° (D) ÓÜÊÜÞg ËhÝn®Ü WÜáÃÜá£Ô¨Ü ±ÜÅ¥ÜÊÜá Ô¨ÝœíñÜgnÃÜá aÝÇ…Õì BÃ…. Ãæçp… BX¨ÝªÃæ. 16. ÓÜíÊÜÖÜ®Ü ¸æÙÜÊÜ~Wæ¿á WÜáOÝPÝÃÜ ÊÜÞ¨ÜÄ¿á®Üá° (A) ÊÜÞ×£ (B) ÎPÜÒ| ¸æíŸÈÔ¨ÜÊÜÃÜá ¿ÞÃÜá ? (C) A¥ÜìËÊÜÃÜOæ (D) ÊÜá®æãàÃÜíg®æ (A) hæà®… ÓÜÊæàìÓ… (B) ÆãÔ¿á®… ±æà¿å… 12. ÓÜÊÜáãÖÜ ÊÜÞ«ÜÂÊÜáÊÜ®Üá° ÓÜíÓÜ¢£ E©ªÊæá Gí¨Üá (C) ÍÜÈàì Êæçp… Êæã¨ÜÆ ¸ÝÄWæ ËÊÜÄÔ¨ÜÊÜÃÜá ¿ÞÃÜá ? (D) ¸æÇÝÉ Êæãàw (A) ÓÜárÊÜp…ì ÖÝÇ… (B) ¦Áãà¨æãÃ… Avæã®æãì 17. ÃÝgQà¿á ±ÜPÜÒ¨Ü ©®Ü±Ü£ÅPæ¿Þ¨Ü ‘±ÜíaÜg®ÜÂ’ (C) ÓÜárÊÜp…ì ËáÇ… ______±ÜPÜÒ¨Ü ÊÜááSÊÝ~¿ÞX¨æ. (A) (B) (D) hæà®… ¸æãwÅÇÝv…ì ¹hæ² ¹GÓ…² (C) PÝíWæÅÓ… (D) Ô²I

Paper II 4 K-1418 *K1418* Total Number of Pages : 32 9. In communication research, the 13. The functional analysis approach in chi-square statistic is also referred to as communication is related to (A) Correlation (A) Personal influence approach (B) Dispersion (B) Mass culture approach (C) Crosstabs (C) Persuasive technology approach (D) Convenient statistic (D) Social systems approach

The main purpose of asymmetric 10. The Young Persons (Harmful 14. two-way model of public relations is Publications) Act, 1956 emphasizes (A) Distortion of facts (A) Prevention of dissemination of publications harmful to young (B) Scientific persuasion people (C) Personality promotion (B) Encouragement of young people (D) Discourage competition to contribute to publication of literature 15. The process school of communication (C) Prevent young people from leans heavily on advertising their products (A) Linguistics (D) Security of young people from (B) Applied arts violence (C) Semiotics (D) Social sciences 11. Charles R. Wright was the first theorist who identified the media function of 16. The multiplicity model of development (A) Information (B) Education communication was advocated by (C) Interpretation (D) Entertainment (A) Jan Servaes (B) Lucien Pye 12. Who first described mass media as a (C) Shirley White culture industry ? (D) Bella Mody (A) Stuart Hall

(B) Theodor Adorno 17. The political party newspaper (C) Stuart Mill ‘Panchajanya’ is the mouthpiece of (A) BJP (B) BSP (D) Jean Boudrillard (C) Congress (D) CPI

K-1418 5 Paper II *K1418* Total Number of Pages : 32 18. ÊÜÞ¨ÜÄWÜÙÜ ¯©ìÐÜrÊÝ¨Ü WÜáí²®Ü 23. ÊÝñÝì±Ü£ÅPæWÜÙÜÈÉ ÓÜí±Ý¨Ü®æ Gí¨ÜÃæ A¼±ÝÅ¿áÊÜ®Üá° ±Üvæ¿ááÊÜâ¨ÜPÝRX qË ŸÃÜÊÜ~WæÀáí¨Ü ______ñæWæ¿ááÊÜâ¨Üá. hÝ×àÃÝñÜáWÜÙÜ aèPÜoárWÜÙÜ®Üá° ¿ÞÊÜ (A) ÇæàS®ÜWÜÙÜá (B) ´ÝW… ±ÜÄàPæÒ¿á ÊÜáãÆPÜ ñæãàÄÓÜÇÝWÜáñÜ¤¨æ ? (C) (D) (A) ¯ÆáÊÜâ ±ÜÄàPæÒ ÊÝñÝÊÜÃÜ| bQñæÕ (B) ÓÝra…ì ±ÜÄàPæÒ 24. Æg‚Ó…ì´æÇ…x ÊÜáñÜá¤ Êæáoì®…ÃÜÊÜÃÜ ±ÜÅPÝÃÜ (C) Ÿáhæ‚ãà®… ±ÜÄàPæÒ ÓÜÊÜáãÖÜ ÊÜÞ«ÜÂÊÜáÊÜâ H®Ü®Üá° ŸÆ±ÜwÓÜáñÜ¤¨æ ? (D) ÊÜá®ÜÊæäÈPæ¿á ±ÜÄàPæÒ (A) ÓÝÊÜìg¯PÜ ±ÜÅ£àPÜ 19. PæçWÝÄPÝ ®ÜíñÜÃÜ¨Ü ÓÜÊÜÞgÊÜ®Üá° _____ ®æãí©Wæ (B) «ÝËáìPÜ ±ÝÇæãYÙÜáÛËPæ WÜáÃÜá£ÓÜÇÝWÜáñÜ¤¨æ. (C) ÓÝÊÜÞiPÜ ÃÜã{WÜÙÜá (A) ÓÝí±ÜÅ¨ÝÀáPÜ ÊÜÞ«ÜÂÊÜá (D) B¦ìPÜ bíñÜ®æWÜÙÜá (B) ÊÜáá¨ÜÅ| ÊÜÞ«ÜÂÊÜá (C) ËàPÜÒOæ¿á ÊÜÞ«ÜÂÊÜá 25. ÊæçË«ÜÂÊÜá¿áÊÝ¨Ü BÁáRWÜÙÜ®Üá° J¨ÜXÓÜáÊÜ (D) ÖæãÓÜ ÊÜÞ«ÜÂÊÜá ÊÜáãÆPÜ B«Üá¯PÜ ÓÜÊÜáãÖÜ ÊÜÞ«ÜÂÊÜáÊÜâ ñÜÊÜá¾ 20. A¼ÊÜê©œWÝX ÓÜíÊÜÖÜ®Ü¨æãí©Wæ HQàPÜÄÓÜÆ³or ±æÅàPÜÒPÜÃÜ®Üá° H®Ü®Ý°XÔ¨æ ? PÝ¿áìË«Ý®ÜÍÝÓÜ÷ÊÜâ (A) HPÜÃÜã±Ü¨ÜÊÜÃÜ®Ý°XÔ¨æ (A) «ÝËáìPÜ E±Ü®ÝÂÓÜ (B) ŸêÖÜñ… WÝñÜÅ¨ÝªXÔ¨æ (B) ÓÜÊÜÞg ÊÜÞPæìqíW… (C) aÜ¨ÜáÄÔ¨æ (C) ±ÜÅ£±Ý¨Ü®æ (D) ÓÜíÁãàiÔ¨æ (D) WÝÅËáà| ±ÜÅaÝÃÜ 26. ±ÜÅPÝÍÜ®ÜÖÜQRWæ ÓÜíŸí—Ô¨Ü Êæã¨ÜÆ 21. ÊÝÓÜ¤ÊÝíÍÜ¨Ü ËÍæÉàÐÜOæ Gí¨ÜÃæ AíñÝÃÝÑóà¿á ÓÜÊÜÞÊæàÍÜÊÜâ GÈÉ ®ÜvæÀáñÜá ? (A) ¿áã¯ÊæàÄÁáàp… (A) ¸æ®…ì (B) ÆívÜ®… (B) ¸æçÊæàÄÁáàp… (C) (D) (C) ÊÜáÈrÊæàÄÁáàp… i®æàÊÝ ÃæãàÊÜå… (D) ®Ý®…&ÊæàÄÁáàp… 27. ÊÜÞ«ÜÂÊÜá PÜí±æ¯WÜÙÜ ÊÜÞÈàPÜñÜÌÊÜ®Üá° ÊÜÞ«ÜÂÊæáàñÜÃÜ 22. ÓÝÊÜìg¯PÜ ÓÜíŸí«ÜWÜÙÜ ÊÜê£¤¿áá ¿ÞÊÜâ¨ÜÄí¨Ü ÊÝÂÊÜÖÝÄPÜ WÜêÖÜWÜÙÜá ±Üvæ¨ÝWÜ C¨Ü®Üá° H®æí¨Üá ËPÜÓÜ®ÜWæãíw¨æ ? PÜÃæ¿ááñÝ¤Ãæ ? (A) ÊÝñæì¿á J¨ÜXÓÜáËPæ (A) ÓÜÃÜ~ JvæñÜ®Ü (B) hÝ×àÃÝñÜá (B) gíq&ÓÝrP… JvæñÜ®Ü (C) Êæç¿áQ¤PÜ ÊÜÞÃÝo (C) ÓÜíZqñÜ ÊÜÞ«ÜÂÊÜá¨Ü JvæñÜ®Ü (D) ÊÜáá¨ÜÅOÝÆ¿á (D) ÊÝÂÊÜÖÝÄPÜ JvæñÜ®Ü

Paper II 6 K-1418 *K1418* Total Number of Pages : 32 18. Which test is used when the frames of 23. Editing in newspapers means the a TV commercial are shown to a select removal of ______in writing. group of samples to get their opinion ? (A) Articles (B) Fog (A) An Attitude test (C) Atmosphere (D) Treatment (B) A Starch test (C) A Bruzzone test 24. Mass media, according to, Lazarsfeld (D) A Persuasion test and Merton, reinforce (A) Public image 19. The post-industrial society is identified with (B) Religious participation (A) Traditional media (C) Social norms (B) Print media (D) Economic ideas (C) Visual media (D) New media 25. Modern mass media have mades by providing diverse choices, their 20. The strategy that is integrated into audiences communication for development is (A) Homogeneous (A) Religious lecture (B) Massive (B) Social marketing (C) Fragmented (C) Propaganda (D) Integrated (D) Rural publicity

The first International Convention 21. Factor analysis is 26. related to copyright was held at (A) Univariate (A) Bern (B) London (B) Bivariate (C) Multivariate (C) Geneva (D) Rome (D) Non-variate 27. When media companies are owned by non-media business houses, it is 22. The profession of a public relations has evolved from called (A) News supply (A) Chain ownership (B) Advertising (B) Joint stock ownership (C) Personal selling (C) Conglomerate media ownership (D) Press agentry (D) Business ownership

K-1418 7 Paper II *K1418* Total Number of Pages : 32 28. Jí¨Üá ŸÃÜÊÜ~WæÀáí¨Ü ÊÜÞ«ÜÂÊÜá¨Ü ±æÅàPÜÒPÜÃÜá 33. gí±ÜRp… GíŸ ÓÜí±Ý¨Ü®æ¿á ñÜíñÜÅË«Ý®ÜÊÜ®Üá° ¸æàÃæ ¸æàÃæ A¥ÜìWÜÙÜ®Üá° WÜÅ×ÔPæãívÝWÜ, CíñÜÖÜ GÈÉ ŸÙÜÓÜáñÝ¤Ãæ ? ÓÜí¨æàÍÜÊÜ®Üá° H®æí¨Üá ±ÜÄWÜ~ÓÜáñÝ¤Ãæ ? (A) Jí¨Üá ÍÝp…®Ü Pæã®æ¿áÈÉ (A) ±ÝÈÓæËáP… (B) (B) ÓÜãaÜPÜ GÃÜvÜá Ôà®…WÜÙÜ ®ÜvÜáË®ÜÈÉ (C) A¥Üì ¯àvÜáÊÜ (C) Jí¨Üá Ôà®…®æãÙÜWæ (D) PèÍÜÆ©í¨Ü PÜívÜá×w¨Ü (D) GÃÜvÜá ±ÜÅÓÜíWÜWÜÙÜ ®ÜvÜáË®ÜÈÉ

29. ‘ ’ pÝPæÕ®æãËá B´… ®ÜãÂÓ… ÊÝÂÆãÂÓ… (ÊÝñÝì 34. GIBÃ…, ËË«Ü »ÝÃÜ£à¿á ÊÝ~gÂ ±ÜÅÓÝÃÜ »ÝWÜÊÜ®Üá° ÊÜåèÆÂWÜÙÜ ÊÜXàìPÜÃÜ| ÍÝÓÜ÷ ), C¨Ü®Üá° ŸÃæ¨ÜÊÜÃÜá ¿ÞÃÜá ? ¿ÞÊÜâ¨ÜPæR ±ÜÅ£¿ÞX BÃÜí¼ÓÜÇÝXñÜá¤ ? (A) ±èÇ… ÇÝhæ‚Ó…ì¶æÇ…x (A) AÊæáàÄPÝ¨Ü «ÜÌ¯ (B) væàËv… GÊÜå…. Êæçp… (B) ¹¹Ô (C) ÓÝr¯Éà PæãÖæ®… (C) ÃæàwÁãà ÔÇæãà®… (D) WÜÆáríW… ÊÜáñÜá¤ ÃÜáWæ (D) ÃæàwÁãà ÊÜÞÓæãRà 30. BÇ…&gi‚àÃÝ qË aÝ®æÈ®Ü Pæàí¨ÜÅ PÜdæàÄ GÈÉ¨æ ? 35. (A) PæçÃæãà (B) oá¯Ó… ¿ÞÊÜâ¨ÜÃÜ ñÜ¯Tæ ®ÜvæÓÜá£¤¨Üª ÊÜÃÜ©WÝÃÜÃÜ ‘ ’ (C) ¨æãàÖÜ (D) ÊÜáÓÜRñ… ÊÜÞ×£¿á ÊÜáãÆ wà±… ¥æãÅàp… BXñÜá¤ ? (A) ÊÝoÃ…Wæàp… ÖÜWÜÃÜ| 31. PÝ¨ÜíŸÄÁãí¨Ü®Üá° B«ÜÄÔPæãívÜá aÜÆ®ÜbñÜÅ (B) ÊÜÞvÜáÊÜâ¨Ü®Üá° AÙÜÊÜwÔPæãÙÜáÛËPæ Gí¨Üá IÃÜ®…Wæàp… ÖÜWÜÃÜ| PÜÃæ¿ááñÝ¤Ãæ, ÖÝWæÁáà aÜÆ®ÜbñÜÅÊÜ®Üá° (C) ±æäÅ´ÜâÂÊÜÞ QÅÔrà®… QàÆÃ… ÖÜWÜÃÜ| B«ÜÄÔPæãívÜá PÝ¨ÜíŸÄ ŸÃæ¿ááÊÜâ¨Ü®Üá° (D) ÊÜááí«ÝÅ ÖÜWÜÃÜ| H®æí¨Üá PÜÃæ¿ááñÝ¤Ãæ ?

(A) Gvæãà±…ÍÜ®… (B) PÝ¨ÜíŸÄàPÜÃÜ| 36. »ÝÃÜ£à¿á ÓÜíË«Ý®Ü¨Ü Êæã¨ÜÆ £¨Üáª±Üw (C) (D) Ô³®…B´… pæÈÔ®æ BqìPÜÇ… 19 (1) (G), C¨Üá ÓÜÊÜáígÓÜÊÝ¨Ü ______32. BvÜÚñÜ¨Ü ÊÜáñÜá¤ ¯OÝì¿áPÜ ÓÜíÊÜÖÜ®Ü ¯Ÿìí«ÜPæR PÝÃÜ|ÊæíŸíñæ ®Üá° ÓÜíÍæãà«Ü®æWÜÙÜ ®ÜvÜáÊæ ÊÜÂñÝÂÓÜÊÜ®Üá° JÙÜWæãÙÜÛ¸æàPæíŸ E¨æªàÍÜÊÜâÙÜÛ¨ÝªXñÜá¤™. ÊÜÞw¨ÜÊÜÃÜá ¿ÞÃÜá ? (A) ÓÝÊÜìg¯PÜ B¨æàÍÜ (A) ÖæÃÝÇ…x ÇÝÓ…ÊæÇ… (B) Óæ®…ÓÝÃ…Î±… (B) ÊÝÆrÃ… È±…ÊÜá®… (C) (C) ±èÇ… ÇÝhæ‚Ó…ì´æÇ…x ÊÝñÝì±Ü£ÅPæ¿á ®æãàí¨Ü~ (D) GÈÖÜá PÜp…j (D) ÊÜáá¨ÜÅOÝÆ¿á¨Ü ±ÜÃÜÊÝ®ÜX

Paper II 8 K-1418 *K1418* Total Number of Pages : 32 28. When media audience derive different 33. A Jump Cut is an editing technique that meanings from the same text, the is employed message is considered (A) at the end of a shot (A) Polysemic (B) in between two scenes (B) Denotative (C) within a scene (C) Connotative (D) in between two sequences (D) Contrived 34. The commercial broadcasting wing of 29. ‘Taxonomy of News Values’ is written by AIR, Vividh Bharati, was started as a counter to (A) Paul Lazarsfeld (A) Voice of America (B) David M. White (B) BBC (C) Stanley Cohen (C) Radio Ceylon (D) Galtung and Ruge (D) Radio Moscow 30. The television channel Al. Jazeera has its headquarters at 35. ‘Deep Throat’ was the source of information for the reporters (A) Cairo (B) Tunis investigating (C) Doha (D) Muscat (A) the Watergate Scandal (B) the Irangate Scandal 31. The making of a film based on a novel is called adaptation, whereas a novel (C) the Profumo-Christine Keeler based on a film is called Scandal (A) Adoption (B) Novelization (D) the Mundhra Scandal (C) Spinoff (D) Telecine 36. The first Amendment to Article 19 (1) (a) of the Indian Constitution was mainly 32. Who made the distinction between aimed to include ______as a cause administrative and critical communication for reasonable restriction. research ? (A) Public order (A) Harold Lasswell (B) Censorship (B) Walter Lippmann (C) Newspaper registration (C) Paul Lazarsfeld (D) Licensing printing press (D) Elihu Katz

K-1418 9 Paper II *K1418* Total Number of Pages : 32 37. ñÜ®Ü° PÝ¿áì¯ÊÜìÖÜOæ¿á®Üá° Êæã¨ÜÆ ¸ÝÄWæ 42. ÊÜÞPæìqíW… ÓÜíÊÜÖÜ®Ü¨Ü ÊÜáãÆ»ÜãñÜ WÜá|ÆPÜÒ| »ÝÃÜñÜ¨ÜÈÉ BÃÜí¼Ô¨Ü ÖæãÃÜ¨æàÍÜ¨Ü ÊÝñÝì (A) ÖæaÜácÊÜÄ ¸æàwPæ ÓÜíÓæ§ (B) (A) AÓæãàÔÁáàpæv… ±æÅÓ… EñÜ³®Ü°¨Ü iàÊÝÊÜ— (B) w²G (C) WÜá±Ü¤¸æÇæ (C) ÃÜãÂoÓ…ì (D) ©ÌÊÜááS ÓÜíÊÜÖÜ®Ü (D) qGGÓ…GÓ… 43. AÆ³&ñÜÃÜíWÜ BÊÜñÜì®ÜWÜÙÜá ¿ÞÊÜ ÃæàwÁãà 38. ¯©ìÐÜr g®ÜÓÜíTæÂ¿á ±ÜÅ£ÁãŸº ÓÜ¨ÜÓÜÂ®Ü®Üá° ÓÜíÊÜÖÜ®ÜPæR ŸÙÜÓÜÇÝWÜáñÜ¤Êæ ? ±ÜÄàQÒÓÜáÊÜ ±ÜÅQÅÁá¿á®Üá° ______Gí¨Üá (A) PÜÃæ¿ááñÝ¤Ãæ. AÆ³ AíñÜÃÜ (A) ÓÜí»ÝÊÜÂñæ (B) ±ÜPÜÒ±ÝñÜ (B) ©àZì AíñÜÃÜ (C) g®ÜWÜ|£ (D) ÓÜí»ÝÊÜÂñæ ÃÜ×ñÜ (C) ÊÝÓÜÓÝ§®ÜPæR ¯©ìÐÜrÊÝ¨Ü AíñÜÃÜ (D) 39. PÜp…È±…, ŸÃ…®æàÓ…, IË Èà¿áÊÜÃÜá ¿ÞÊÜâ¨ÜPæR ¯©ìÐÜr AíñÜÃÜ ÓÜíŸí—Ô¨ÜÊÜÃÜá ? 44. (A) ÃæàwÁãà ÊÜáñÜá¤ qË ±Ü£ÅPæãà¨ÜÂÊÜá ¯ÃÜíñÜÃÜñæ¿á®Üá° ÊÜááÄ¿á¨æ Jí¨Üá «ÜÌ¯Àáí¨Ü (B) ÓÝÊÜìg¯PÜ ÓÜí±ÜPÜìWÜÙÜá ÊÜáñÜá¤ PÝ±æäìÃæàp… ¸æàÃæãí¨ÜPæR PÜwñÜ Gí¨ÜÃæ ÓÜíÊÜÖÜ®Ü (A) ÔàW… (B) ÖÝÊæãàì¯P…Õ (C) aÜÆ®ÜbñÜÅ ¯ÊÜÞì| ÊÜáñÜá¤ ÖæãÓÜ (C) ×Ó…Õ (D) qíŸÃ… ÊÜÞ«ÜÂÊÜá (D) ÊÜáá¨ÜÅ| ±Ü£ÅPæãà¨ÜÂÊÜá 45. ÖÜÓÜ¤±ÜÅ£Àáí¨Ü ¸æàÃæ¿ÞXÃÜáÊÜ ÓÝÆáWÜÙÜ®Üá° 40. »ÝÃÜñÜ¨Ü PÜê£ÓÝÌÊÜáÂ ÊÜáívÜÚ¿áá ¿ÞÊÜâ¨ÜÃÜ ±ÝñÜÅ«ÝÄWÜÙÜá A¥ÜÊÝ ¯ÃÜã±ÜPÜÃÜá ¯g PæÆÊÜâ A—PÝÃÜWÜÙÜ®Üá° Öæãí©ÃÜáñÜ¤¨æ ? ÓÜÊÜá¿á¨ÜÈÉ ÖæàÙÜáÊÜâ¨æí¨ÜÃæ H®Üá ? (A) ÍÝÓÜPÝíWÜ (A) ËÓÝ¤ÃÜ (B) Bv…&È¹ºíW… (B) A±ÜÃÝ— Ë«Ý®Ü (C) ÊÜááÄ¿ááÊÜâ¨Üá (D) ÓÜí±ÜPÜì ÓæàñÜáÊæ (C) ®ÝWÜÄPÜ ®ÝÂ¿ÞÆ¿á (D) PÝ¿áì ¯ÊÝìÖÜPÜ 46. ÓÜárwÁãà EñÝ³¨Ü®æ¿á ®ÜíñÜÃÜ «ÜÌ¯¿á ÊæáàÇæ PæÆÓÜ ÊÜÞvÜáÊÜâ¨Ü®Üá° ______Gí¨Üá 41. ¨ÜñÝ¤íÍÜ¨Ü ÓÜíWÜÅÖÜOæWÝX ±ÜÅ£QÅÁáWÝÃÜÃÜ WÜáÃÜá£ÓÜáËPæWæ EÇæÉàSWÜÙÜ ÓÜÃÜ~¿áá PÜÃæ¿ááñÝ¤Ãæ. ÊÜÞ¨ÜÄÓÜáËPæ¿á Jí¨Üá Ë«Ý®ÜÊÝX (A) BwÁãà ´æàv… ______±ÜÄ|ËáÓÜáñÜ¤¨æ ÊÜáñÜá¤ C¨Ü®Üá° Gí¨Üá (B) BÃ…ÔG PÜÃæ¿ááñÝ¤Ãæ. (C) (A) Óæã°à¸ÝÇ… (B) ÓÜí»ÝÊÜÂñæ BwÁãà ŸãÓ…r (D) (C) ±ÝÅÓÜíXPÜ (D) ËàPÜÒ~à¿á BwÁãà ÔÌào¯íW…

Paper II 10 K-1418 *K1418* Total Number of Pages : 32 37. The first foreign news agency to start 42. The principal feature of marketing its operations in India was communication (A) Associated press (A) Surplus-demand (B) DPA (B) Product life (C) Reuters (C) Hidden prices (D) TASS (D) Two-way communication

The process of examining every member 38. 43. Short wave frequencies are used for of a specified population is called radio communication of (A) Probability (B) Partiality (A) Short distance (C) Census (D) Non-probability (B) Long distance

39. Cutlip, Bernays, Ivy Lee are associated (C) Location specific distance with (D) Specific distance (A) Radio and T.V. Journalism (B) Public Relations and Corporate 44. A cut from one sound to another without Communication breaking continuity is (C) Film Production and New media (A) Segue (B) Harmonics (D) Print Journalism (C) Hiss (D) Timbre

40. The Copyright Board in India has certain 45. The off-script lines that characters or powers of anchors say in real time are known as (A) the legislature (A) Amplitude (B) Ad-libbing (B) criminal procedure (C) Break (D) Bridge (C) civil courts 46. The process of working on sound after (D) the executive studio production is known as

41. A chain of referrals to identify respondents (A) Audio fade for collection of data will result in the (B) RCA sampling method known as (C) Audio boost (A) Snowball (B) Probability (D) Audio sweetening (C) Incidental (D) Observational

K-1418 11 Paper II *K1418* Total Number of Pages : 32 47. PÝípæv… ÍÝp…®Üá° ______Gí¨Üã PÜÃæ¿ááñÝ¤Ãæ. 52. A®æàPÜ ÖÜíñÜWÜÙÜ ÊÜÞ¨ÜÄÓÜáËPæ¿áá Jí¨Üá Ë«Ü¨Ü (A) vÝíWÜÇ…x Pæãà®Ü ______BX¨æ. (B) vÜa… Pæãà®Ü (A) ÓÜÊÜáãÖÜ ÊÜÞ¨ÜÄÓÜáËPæ (C) KÊÜÃ… ÍÝp… (B) BPÜÔ¾PÜ ÊÜÞ¨ÜÄÓÜáËPæ (D) QÉ¿áÃ… ÍÝp… (C) ¿Þ¨ÜêbfPÜ ÊÜÞ¨ÜÄÓÜáËPæ (D) ®ÝËà®ÜÂ ÊÜÞ¨ÜÄÓÜáËPæ 48. ÓÜÊÜÞgÊÜá®Ü@ÍÝÓÜ÷gnÃÝ¨Ü BÆºp…ì ŸívÜãÃÜ ¿ÞÊÜâ¨ÜÃÜ A®ÜáPÜÃÜOæ ±ÜÄOÝÊÜá¨Ü ËÐÜ¿á¨ÜÈÉ 53. dÝ¿ÞWÜÅÖÜ|¨ÜÈÉ ŸãÉ±… Gí¨ÜÃæ PæÆÓÜ ÊÜÞwÃÜáñÝ¤Ãæ ? (A) PÝÂÊæáÃÝ¨Ü ÍÜŸªÊÜ®Üá° PÜwÊæá ÊÜÞvÜáÊÜâ¨ÜPÝRX (A) pæÈËÐÜ®… ×íÓæ PÝÂÊæáÃÝ ÊÜááaÜácWæ (B) ÃæàwÁãà ®ÝoPÜ (B) ÍÜŸªÊÜ®Üá° PÜwÊæá ÊÜÞvÜáÊÜâ¨ÜPÝRX ÓæàÄÓÜÆ³or (C) AíñÜhÝìÆ ÖÝÓÜÂ µÇ…¾Wæ AíqÓÜáÊÜâ¨ÜPÝRXÃÜáÊÜ pæà±… (D) A£ÃæàPÜ PÜÆ³®æ¿á aÜÆ®ÜbñÜÅWÜÙÜá (C) ÓÜí±Ý¨Ü®æ¿á ¿áíñæãÅà±ÜPÜÃÜ| 49. ¯¿áñÝíPÜÊÜÆÉ¨Ü ±ÜÄàPæÒWÜÙÜ®Üá° ÓÝÊÜÞ®ÜÂÊÝX (D) bñÜÅ¨Ü £àPÜÒ$¡ñæ¿á®Üá° ÖæbcÓÜáÊÜâ¨ÜPÝRX ¿ÞÊÜâ¨ÜÃÜ ËÍæÉàÐÜOæWæ ŸÙÜÓÜÇÝWÜáñÜ¤¨æ ? PÝÂÊæáÃÝ¨Ü PÝ¿áì¯ÊÜìÖÜOæ (A) AñÜÂÆ³ ¨ÜñÝ¤íÍÜ 54. (B) KÃÜ| ¨ÜñÝ¤íÍÜ QÉ±… Bp…ì®ÜÇæÉà¯ÃÜáñÜ¤¨æ ? (A) (C) ÊÜá«ÜÂíñÜÃÜ/ËÃÝÊÜá ¨ÜñÝ¤íÍÜ BµàÓ… ÓÜí±Ý¨Ü®æ¿á ¿áíñæãÅà±ÜPÜÃÜ|WÜÙÜ®Üá° (D) A®Üá±ÝñÜ ¨ÜñÝ¤íÍÜ ŸÙÜÔPæãívÜá pæP…Õ$r ´æçÇ…WÜÙÜ A¼ÊÜê©œ (B) bñÜÅ¨Ü ÓÜí±Ý¨Ü®æ¿á 50. »ÝÃÜ£à¿á ÓÜíË«Ý®Ü¨Ü 42®æ¿á £¨Üáª±Üw¿áá ¿áíñæãÅà±ÜPÜÃÜ|WÜÙÜ®Üá° ŸÙÜÔPæãívÜá ¿ÞÊÜâ¨ÜPæR ÓÜíŸí—Ô¨ÝªXñÜá¤ ? A¼ÊÜê©œ ±ÜwÔ¨Ü bñÜÅWÜÙÜ ÓÜíWÜÅÖÜ (A) ÓÜíÓÜ©à¿á ÓÜÊÜÆñÜá¤ (C) hÝÆ¨Ü ±ÜâoWÜÙÜá (B) Wæãà±ÜÂñæ¿á ÖÜPÜáR (D) B®…Çæç®… ËÐÜ¿á (C) ÊÜÞ®ÜÖÝ¯ (D) ÃÝg¨æãÅàÖÜ 55. XWÝ¸æçp… Gí¨ÜÃæà®Üá ? (A) Jí¨Üá ÍÜñÜPæãàq ¸æçp…WÜÙÜá 51. »ÜÅÐÝraÝÃÜ¨Ü ñÜ¯TæWÝX ÊÜÂQ¤WÜÙÜ Wæãà±ÜÂñæ¿á®Üá° (B) Jí¨Üá ¨ÜÍÜÆPÜÒ ¸æçp…WÜÙÜá BPÜÅËáÓÜáÊÜ ±Ü£ÅPæãà¨ÜÂÊÜáÊÜ®Üá° ______(C) Jí¨Üá ÓÝËÃÜ ¸æçp…WÜÙÜá Gí¨Üá PÜÃæ¿ááñÝ¤Ãæ. (D) (A) ÔríW… ±Ü£ÅPæãà¨ÜÂÊÜá Jí¨Üá ®ÜãÃÜá ¸æçp…WÜÙÜá (B) A±ÜÃÝ«Ü PÜ¥æ 56. ÓÜãPÜ¤ÊÝXÃÜ¨Ü A¥ÜÊÝ gíP… ÊæáàÇ… Gí¨ÜÃæà®Üá ? (C) ÊæçÎÐÜr$Âñæ¿á®Üá° ÊÜÃÜ© ÊÜÞvÜáÊÜâ¨Üá (A) pÝÅÍ… (B) Óæ°$çÇ… ÊæáàÇ… (D) ÊÝñæì¿á®Üá° ÊÜÃÜ© ÊÜÞvÜáÊÜâ¨Üá (C) ÓÝ³ÊÜå… (D) ÄàÓæçPÜÇ… ¹®… Paper II 12 K-1418 *K1418* Total Number of Pages : 32 47. A canted shot is also referred to as 52. Multi-stage sampling is a type of (A) Dangled angle (A) Cluster sampling (B) Dutch angle (B) Accidental sampling (C) Over shot (C) Random sampling (D) Clear shot (D) Innovative sampling

48. A social psychologist, Albert Bandura, 53. Bloop in photography means researched upon the invitation effect of (A) Television violence (A) Camera cover to lessen the sound of a camera (B) Radio drama (B) Tape to paste on a spliced film to (C) Internet comedy reduce sound (D) Fantasy films (C) Editing device

49. Non-parametric tests are generally (D) Camera operation to sharpen the applied to analyse image (A) Nominal data 54. Clip art contains (B) Ordinal data (C) Interval data (A) Text files developed using office editing tools (D) Ratio data (B) Collection of images developed 50. The 42nd Amendment to the Indian using image editing tools Constitution was in relation to (C) Web pages (A) Parliamentary privileges (D) Online content (B) Right to privacy (C) Defamation 55. Gigabyte refers to (D) Sedition (A) a billion bytes (B) a million bytes 51. Journalism that often invades the privacy of the individuals to probe corruption is (C) a thousand bytes called (D) a hundred bytes (A) Sting journalism (B) Crime story 56. Inappropriate or junk mail is called as (C) Feature reporting (A) trash (B) snail mail (D) News reporting (C) spam (D) recycle bin

K-1418 13 Paper II *K1418* Total Number of Pages : 32 57. CípÝÅ®æp… Gí¨ÜÃæà®Üá ? 61. «ÜêvÜÊÝ¨Ü ÖæàÚPæ (A) : hÝWÜ£PÜ ËÐÜ¿áWÜÙÜ PÜáÄñÜá (A) ÔàËáñÜ Æ»ÜÂñæ CÃÜáÊÜ TÝÓÜX hÝÆŸí«Ü »ÝÃÜñÜ¨Ü ÊÜÞ«ÜÂÊÜá¨ÜÈÉ »ÝÃÜ£à¿á ¨ÜêÑrPæãà®Ü¨Ü PæãÃÜñæ C¨æ. (B) Ëá£ ÃÜ×ñÜ Æ»ÜÂñæ CÃÜáÊÜ ÓÝÊÜìg¯PÜ PÝÃÜ| (R) : »ÝÃÜ£à¿á ÊÜÞ«ÜÂÊÜáÊÜâ hÝWÜ£PÜ hÝÆŸí«Ü ËÐÜ¿áWÜÙÜ PÜáÄñÜá ÖæãÃÜ¨æàÍÜ¨Ü ÓÜíÓæ§WÜÙÜ®Üá° ÖæaÜác (C) Ëá£ ÃÜ×ñÜ Æ»ÜÂñæ CÃÜáÊÜ TÝÓÜX hÝÆŸí«Ü AÊÜÆí¹Ô¨æ. (D) Jí¨Üá PÜorvÜ¨Ü TÝÓÜX hÝÆŸí«Ü (A) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ (B) (A) (R) (R) 58. ÊÜáñÜá¤ GÃÜvÜã ÓÜÄ B¨ÜÃæ Jí¨Üá ®ÜWÜÃÜ¨ÜÐÜár WÝñÜÅ¨Ü ±ÜÅ¨æàÍÜ¨Ü ÊÝÂ²¤ CÃÜáÊÜ (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ ______PÜí±ÜäÂoÃ… hÝÆŸí«ÜÊÜ®Üá° Gí¨Üá (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ PÜÃæ¿ááñÝ¤Ãæ. (D) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ (A) GÇ…GG®… (B) vÜŸãÉ$ÂGG®… 62. «ÜêvÜÊÝ¨Ü ÖæàÚPæ (A) : ÓÜÃÜPÝÃÜÊÜâ ¿áá¨Üœ ÊÜáñÜá¤ £àÊÜÅ ¼à£¿á®Üá°íoá ÊÜÞvÜáÊÜ ®æàÃÜ ±ÜÅÓÝÃÜÊÜ®Üá° (C) GÊÜå…GG®… ¯Ðæà—Ô¨æ. (D) vÜŸãÉ$ÂvÜŸãÉ$ÂvÜŸãÉ$Â PÝÃÜ| (R) : ÊÜÞ«ÜÂÊÜáÊÜ®Üá° ÊÜÞÃÜáPÜpær ÍÜQ¤WÜÙÜá ÖæaÝcX ¯¿áí£ÅÓÜáñÜ¤Êæ ÊÜáñÜá¤ C¨ÜÄí¨Ü C¨Üá 59. WÝÅµPÜÇ… ¿áãÓÜÃ… CíoÃ…´æàÓ… (i¿ááI) ÊÝ~iÂàPÜÃÜ|Wæãíw¨æ. Gí¨ÜÃæ (A) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ (A) Qà¸æãàv…ì¯í¨Ü aÜÈÓÜáÊÜ WÝÅµPÜÇ… (B) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ B¨ÜÃæ (R) PÜí±ÜäÂoÃ… CíoÃ…´æàÓ… (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ (B) ÊÜåèÓ…¯í¨Ü aÜÈÓÜáÊÜ WÝÅµPÜÇ… PÜí±ÜäÂoÃ… (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ CíoÃ…´æàÓ… (D) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ (C) ÓÜ³ÍÜì©í¨Ü aÜÈÓÜáÊÜ WÝÅµPÜÇ… PÜí±ÜäÂoÃ… 63. (A) CíoÃ…´æàÓ… «ÜêvÜÊÝ¨Ü ÖæàÚPæ : »ÝÃÜñÜ¨ÜÈÉ®Ü (D) ÊÝñÝì±Ü£ÅPæWÜÙÜá ÊÝñæìXíñÜ ÖæaÜác hÝPæp… EbñÜÊÝX ŸÙÜÓÜŸÖÜá¨Ý¨Ü ÓÝ´…rÊæàÃ… hÝ×àÃÝñÜáWÜÚí¨Ü PÜãwÃÜáñÜ¤¨æ. PÝÃÜ| (R) : ÊÝñÝì±Ü£ÅPæWÜÙÜá C&ÊÜÂÊÜÖÝÃÜ¨Ü 60. C&hæ‚ç®… Gí¨ÜÃæ ¿áíñæãÅà±ÜPÜÃÜ|WÜÙÝXÊæ. (A) CÇæPÝó¯P… Ëáàw¿Þ GwqíW… (ÊÜÞ«ÜÂÊÜá (A) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ ÓÜí±Ý¨Ü®æ¿á) ÓÝ´…rÊæàÃ… (B) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ B¨ÜÃæ (R) (B) GÇæPÝó¯P… ÊÝñÝì±Ü£ÅPæ (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ (C) GÇæPÝó¯P… ´æçÇ…WÜÙÜá (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ (D) GÇæPÝó¯P… ¯¿áñÜPÝÈPÜ/ÊÜÞÓÜ±Ü£ÅPæ (D) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ

Paper II 14 K-1418 *K1418* Total Number of Pages : 32 57. Intranet refers to 61. Assertion (A) : There is a lack of Indian perspective in Indian media on global (A) a private network with limited issues. access reason (R) : Indian media heavily (B) a public network with unlimited depend on foreign agencies for global access issues.

(C) a private network with unlimited (A) Both (A) and (R) are true access (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (D) a private network in a building (C) (A) is true, but (R) is false 58. A computer network that spans an area (D) (A) is false, but (R) is true about the size of a city is called 62. Assertion (A) : Government has (A) LAN (B) WAN banned the live coverage of war and (C) MAN (D) WWW terror conflicts. reason (R) : Media are largely controlled 59. Graphical User Interface (GUI) refers to by market forces and therefore are commercialized. (A) Keyboard-driven graphical computer interface (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is (B) Mouse-driven graphical computer not the correct explanation of (A) interface (C) (A) is true, but (R) is false (C) Touch-driven graphical computer (D) (A) is false, but (R) is true interface

(D) Software that can be used free of 63. Assertion (A) : Newspapers contain charge more jacket ads than news in India. reason (R) : Newspapers have become 60. E-zine refers to instruments of e-commerce. (A) Electronic media editing software (A) Both (A) and (R) are true

(B) Electronic newspaper (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (C) Electronic files (C) (A) is true, but (R) is false (D) Electronic magazine (D) (A) is false, but (R) is true

K-1418 15 Paper II *K1418* Total Number of Pages : 32 64. ¨ÜêyÜÊÝ¨Ü ÖæàÚPæ (A) : ÊÝñÝì ÊÜÞ«ÜÂÊÜá¨ÜÈÉ 67. ¨ÜêyÜÊÝ¨Ü ÖæàÚPæ (A) : PÝÎ¾àÃÜ¨Ü ±ÜÅ¨ÜÍÜì®ÝÊÜ—¿á A£¦ ÓÜí±Ý¨ÜPÜÃÜ®Üá° Öæãí©ÃÜáÊÜ A»ÝÂÓÜ©í¨ÝX ËÐÜ¿á¨ÜÈÉ »ÝÃÜ£à¿á pæÈËÐÜ®… A«ÜÂ¿á®ÜWÜÙÜá ÊÜÞ«ÜÂÊÜá¨Ü ËÍÝÌÓÝÖÜìñæ¿áá Öæbc¨æ. PÝÃÜ| (R) : AËáñÝ»… ŸaÜc®…ÃÜÊÜÃÜá ÔG®…G®… A£àÊæàWÜ¨ÜÈÉ Ÿá©œ»ÜÅÊÜá|¨Ü ÓÜÊÜÞg ÊÜÞ«ÜÂ¨Ü &I¹G®… ÊÜáñÜá¤ ÇæãàP…ÓÜñÝ¤ ÊÝñÝì±Ü£ÅPæWÜÙÜ ±ÜÅ£¹íŸÊÝWÜá£¤Êæ. A£¦ ÓÜí±Ý¨ÜPÜÃÝX ÓæàÊæ ÓÜÈÉÔ¨ÜªÃÜá. (A) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ PÝÃÜ| (R) : 2016ÃÜÈÉ PÝÎ¾àÃÜ¨Ü EÄ BPÜÅÊÜá|¨Ü (B) (A) (R) (R) ÊÜáñÜá¤ GÃÜvÜã ÓÜÄ B¨ÜÃæ ±ÜÅ¨ÜÍÜì®ÝÊÜ—¿áÈÉ ËÊæàPÜ¨Ü «ÜÌ¯WÜÙÜá ÊÜáá©ÅñÜ (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ ÊÜÞ«ÜÂÊÜá©í¨Ü ÖæãÃÜÖæãËá¾¨ÜÊÜâ. (D) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ (A) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ 65. ¨ÜêyÜÊÝ¨Ü ÖæàÚPæ (A) : ÓÜÊæäàìaÜc (B) (A) (R) (R) ®ÝÂ¿ÞÆ¿á¨Ü®ÜáÓÝÃÜ ÓÜÃÜPÝÃÜÊÜ®Üá° qàQÓÜáÊÜâ¨Ü®Üá° ÊÜáñÜá¤ GÃÜvÜã ÓÜÄ B¨ÜÃæ ÃÝg¨æãÅàÖÜÊæí¨Üá ±ÜÄWÜ~ÓÜÇÝWÜáÊÜâ©ÆÉ. (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ PÝÃÜ| (R) : D £à²ì¯í¨ÝX »ÝÃÜ£à¿áÃÜá Öæbc®Ü ÊÝP… ÊÜáñÜá¤ A¼ÊÜÂQ¤¿á ÓÝÌñÜíñÜÅéÊÜ®Üá° (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ A®Üá»ÜËÓÜáñÝ¤Ãæ. (D) (A) (R) (A) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ ñÜ±Üâ³ B¨ÜÃæ ÓÜÄ (B) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ B¨ÜÃæ (R) (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ 68. ¨ÜêyÜÊÝ¨Ü ÖæàÚPæ (A) : wioÇ… ÊÝñÝì (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ (D) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ ÊÜÞ«ÜÂÊÜá¨Ü HÚWæÁãí©Wæ ÊÝñÝì±Ü£ÅPæ¿á E¨ÜÂÊÜá¨Ü ±ÜÅ£àPæÒWÜÙÜá BÍÝ¨Ý¿áPÜÊæ¯ÓÜá£¤¨æ. 66. ¨ÜêyÜÊÝ¨Ü ÖæàÚPæ (A) : ÓÝÊÜÞiPÜ ÓÜÊÜáÓæÂWÜÙÜ PÝÃÜ|WÜÙÜ®Üá° WÜáÃÜá£ÓÜáÊÜâ¨Üá ÊÜáñÜá¤ AÊÜâWÜÚWæ PÝÃÜ| (R) : wioÇ… ÊÜÞ«ÜÂÊÜá ÊÜáñÜá¤ ÊÜáá¨ÜÅ|¨Ü ±ÜÄÖÝÃÜÊÜ®Üá° J¨ÜXÓÜáÊÜâ¨Ü®Üá° ÓÜÃÜPÝÃÜÊÜâ ñÜ®Ü° A—PÝÃÜÊæí¨Üá F×ÔPæãíwÃÜáÊÜâ¨Üá »ÝÃÜñÜ¨ÜÈÉ ®ÜvÜáË®Ü ÓÜíŸí«ÜÊÜâ AÊÜÆíŸ®æ¿á¨ÝªXÃÜ¨æ AíñÜÃ… ¸æÙÜÊÜ~Wæ¿á ÊÜÞ¨ÜÄWÜÙÜ AÚÊÝX¨æ (¸æà®…)/ AÊÜÆíŸ®æ ÊÜáñÜá¤ ±ÜÃÜÓÜ³ÃÜ A®ÜáPÜãÆPÜÃÜÊÝX¨æ. ÊÜáãÆÊÝX¨æ (¸æàÓ…). PÝÃÜ| (R) : A¼ÊÜê©œ¿áá ÃÝgQà¿á ±ÜÅQÅÁá¿á®Üá° (A) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ G¨ÜáÄÓÜáÊÜâ¨ÜÄí¨ÝX ÁãàWÜPæÒàÊÜá¨Ü PÝ¿áìWÜÙÜá (B) (A) (R) (R) A±æàQÒñÜ ±ÜÄOÝÊÜáWÜÙÜ®Üá° J¨ÜXÓÜáÊÜÈÉ ÓæãàÆáñÜ¤Êæ. ÊÜáñÜá¤ GÃÜvÜã ÓÜÄ B¨ÜÃæ (A) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ (B) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ B¨ÜÃæ (R) (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ (C) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ (D) (R) ñÜ±Üâ³ B¨ÜÃæ (A) ÓÜÄ (D) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ Paper II 16 K-1418 *K1418* Total Number of Pages : 32 64. Assertion (A) : The practice of having 67. Assertion (A) : Indian television studies guest editors in news media has improved the credibility of media. are fast becoming the mirror images of reason (R) : Amitabh Bacchan served frenzied social media in the coverage as the guest editor of CNN-IBN and of Kashmir. Loksatta newspaper. (A) Both (A) and (R) are true reason (R) : Voices of sanity emanated (B) Both (A) and (R) are true, but (R) is from the print media in the coverage of not the correct explanation of (A) (C) (A) is true, but (R) is false the Uri attack in Kashmir in 2016. (D) (A) is false, but (R) is true (A) Both (A) and (R) are true : Criticism of the 65. Assertion (A) (B) Both (A) and (R) are true, but (R) is government does not constitute sedition, says the Supreme Court. not the correct explanation of (A) reason (R) : Because of this judgement, the Indian people enjoy more freedom (C) (A) is true, but (R) is false of speech and expression. (D) (A) is false, but (R) is true (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) 68. Assertion (A) : With the rise in digital (C) (A) is true, but (R) is false news media the prospects of the (D) (A) is false, but (R) is true newspaper industry looks promising. 66. Assertion (A) : The bane of development : The relationship between models in India is the power assumed reason (R) by the government to identify the digital media and print is not one of causes and suggest solutions for social problems. dependence but interdependent and reason (R) : The welfare programmes mutually beneficial. often fail to produce desired results as development undergoes a political (A) Both (A) and (R) are true process. (B) Both (A) and (R) are true, but (R) is (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) not the correct explanation of (A) (C) (A) is true, but (R) is false (C) (A) is false, but (R) is true (D) (A) is false, but (R) is true (D) (R) is false, but (A) is true

K-1418 17 Paper II *K1418* Total Number of Pages : 32 69. ¨ÜêyÜÊÝ¨Ü ÖæàÚPæ (A) : ÃÝÐÜó±Ü£ aÜá®ÝÊÜOÝ 72. ¨ÜêyÜÊÝ¨Ü ÖæàÚPæ (A) : ÊÜáá¨ÜÅOÝÆ¿á¨Ü PÝ¿áìPÜÅÊÜá¨ÜÈÉ A»ÜÂ¦ìWÜÙÜ PÝ¿áì¯à£ Ô¨ÝœíñÜWÜÙÜá ÃÝgQà¿á Ô¨ÝœíñÜWÜÚXíñÜ Êæà©Pæ¿á ±ÜÅ¨ÜÍÜì®ÝÊÜ—Wæ AÊæáàÄPÜ¨Ü ÊÝñÝì ÓÜÌñÜíñÜÅÊÝXÃÜáñÜ¤Êæ. ÊÜÞ«ÜÂÊÜáÊÜâ AñÜÂÆ³ WÜÊÜá®Ü ¯àw¨æ. PÝÃÜ| (R) : ÃÝgQà¿á Ô¨ÝœíñÜWÜÙÜá Gí©WÜã PÝÃÜ| (R) : ¿áá.GÓ….®Ü ÃÝÐÜó±Ü£ aÜá®ÝÊÜOæ¿áÈÉ A»ÜÂ¦ìWÜÙÜ AÊÜPÝÍÜWÜÙÜ ÊÜáá¨ÜÅOÝÆ¿á¨Ü ÊæáàÇæãí¨Üá ±ÜÅ»ÝÊÜÊÜ®Üá° PÜáÄñÜá ÊÜáñÜ¨ÝÃÜÃÜ A¼±ÝÅ¿áWÜÙÜá ÊÝñÝì Öæãí©ÃÜáñÝ¤Ãæ. ÊÜÞ«ÜÂÊÜáWÜÚí¨Ü ±Üvæ¨ÜíñÜÖÜ ÊÜÞ×£¿á®Üá° (A) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ ÖæaÝcX AÊÜÆí¹ÔÃÜáñÜ¤¨æ. (B) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ B¨ÜÃæ (R) (A) (A) (R) ÊÜáñÜá¤ GÃÜvÜã ÓÜÄ (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ (B) (A) (R) (R) ÊÜáñÜá¤ GÃÜvÜã ÓÜÄ B¨ÜÃæ (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ (D) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ (D) (A) (R) ñÜ±Üâ³ B¨ÜÃæ ÓÜÄ 73. ¨ÜêyÜÊÝ¨Ü ÖæàÚPæ (A) : hÝ×àÃÝñÜáWÜÙÜÈÉ 70. ¨ÜêyÜÊÝ¨Ü ÖæàÚPæ (A) : ÊÜÞ«ÜÂÊÜá ÓÝÊÜÞÅgÂ¨Ü ÓÜÌ¿áí&¯Ÿí«Ü®æWÝX »ÝÃÜñÜ¨Ü hÝ×àÃÝñÜá ÊÜáãvÜáËPæ¿áá »ÝÃÜñÜ¨Ü ŸêÖÜñ… PÝÙÜi¿ÞX¨æ, WÜá|ÊÜáor¨Ü ÊÜáívÜÚ¿áá ÓÜí×ñæÁãí¨Ü®Üá° CÈÉ PæÆÊÜâ ÊÜÂQ¤WÜÙÜá ÓÝÊÜìg¯PÜÃÜ A¼±ÝÅ¿áÊÜ®Üá° ÔÌàPÜÄÔ¨æ. ÓÜQÅ¿áÊÝX ±ÜÅ»ÝËÓÜÆá ËÓÝ¤ÃÜÊÝ¨Ü ÊÜÞ«ÜÂÊÜá¨Ü PÝÃÜ| (R) : . ÓÜÌ¿áí&¯Ÿí«Ü®æ¿áá ±ÝÅÊÜÞ~PÜ ÖæàÚPæWÜÙÜ®Üá° ŸÙÜÓÜá£¤¨ÝªÃæ . (R) : hÝ×àÃÝ£Wæ CÃÜáÊÜ Ÿ¨Üœñæ¿ÞX¨æ PÝÃÜ| CíñÜÖÜ ¯¿áíñÜÅ|ÊÜâ g®ÜÃÜá ±Üvæ¿ááÊÜ (A) (A) (R) ÊÜÞ×£¿á WÜá|ÊÜáorÊÜ®Üá° ËÃÜã±ÜWæãÚÓÜŸÆÉ¨Üá ÊÜáñÜá¤ GÃÜvÜã ÓÜÄ ÊÜáñÜá¤ C¨ÜÄí¨ÝX AÊÜÃÜ A¼±ÝÅ¿áÊÜä (B) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ B¨ÜÃæ (R) ËÃÜã±ÜWæãÙÜÛŸÖÜá¨Üá. (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ (A) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ (B) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ B¨ÜÃæ (R) (D) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ 74. ¨ÜêyÜÊÝ¨Ü ÖæàÚPæ (A) : ÊÜÞ«ÜÂÊÜáÊÜâ ÔàËáñÜ (D) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ ±ÜÄOÝÊÜáWÜÙÜáÙÜÛ¨ÝªX¨æ. : 71. ¨ÜêyÜÊÝ¨Ü ÖæàÚPæ (A) : ÓÜí±Ý¨Ü®æ¿á ÓÝÌñÜíñÜÅ$ÂÊÜâ PÝÃÜ| (R) ÊÜá«ÜÂ±ÜÅÊæàÎÓÜáÊÜ ÊæàÄÁáàŸÇ…WÜÙÜ ÓÜí±Ý¨ÜPÜ®æãí©XÃÜáñÜ¤¨æ. ÊæçË«ÜÂñæÀáí¨ÝX ÊÜÞ«ÜÂÊÜá¨Ü ±ÜÄOÝÊÜáWÜÙÜ PÝÃÜ| (R) : ÊÜÞ«ÜÂÊÜá¨Ü ¿ágÊÜÞ®ÜÃÜá £àÊÜÅñæ¿áá PÜwÊæá¿ÞX¨æ. ÓÜí±Ý¨ÜPÜÃÜ®Üá° ¯¿áí£ÅÓÜáñÝ¤Ãæ. (A) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ (A) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ (B) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ B¨ÜÃæ (R) (B) (A) (R) (R) ÊÜáñÜá¤ GÃÜvÜã ÓÜÄ B¨ÜÃæ (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ (D) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ (D) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ Paper II 18 K-1418 *K1418* Total Number of Pages : 32 69. Assertion (A) : U.S. news media have 72. Assertion (A) : Theories of the press paid scant attention to the policy platform are independent of political ideologies. of the candidates in their coverage of the Presidential election campaign. reason (R) : Political ideologies always reason (R) : In the U.S. Presidential have a bearing on the press. elections the voters’ opinions about (A) Both (A) and (R) are true the candidates chances are heavily dependent on information received (B) Both (A) and (R) are true, but (R) is from the news media. not the correct explanation of (A) (A) Both (A) and (R) are true (C) (A) is true, but (R) is false (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (D) (A) is false, but (R) is true (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true 73. Assertion (A) : The Advertising Standards Council of India has adopted a 70. Assertion (A) : A major concern code for self-regulation in advertising. in India is the emergence of media empires, where a few individuals are reason (R) : Self-regulation is a using vast media assests to actively commitment to honest advertising. influence public opinion. (A) Both (A) and (R) are true reason (R) : This kind of control could distort the quality of information that (B) Both (A) and (R) are true, but (R) is people receive and that in turn could not the correct explanation of (A) distort their decision. (A) Both (A) and (R) are true (C) (A) is true, but (R) is false (B) Both (A) and (R) are true, but (R) is (D) (A) is false, but (R) is true not the correct explanation of (A) (C) (A) is true, but (R) is false 74. Assertion (A) : Media have limited (D) (A) is false, but (R) is true effects.

71. Assertion (A) : Editorial freedom rests reason (R) : Media effects are mitigated with the editor. by a variety of intervening variables. reason (R) : The media owners control the editors. (A) Both (A) and (R) are true (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) not the correct explanation of (A) (C) (A) is true, but (R) is false (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true (D) (A) is false, but (R) is true

K-1418 19 Paper II *K1418* Total Number of Pages : 32 75. ¨ÜêyÜÊÝ¨Ü ÖæàÚPæ (A) : ñÜê|ÊÜáãÆ ÖÜíñÜ¨ÜÈÉ 78. D PæÙÜX®ÜÊÜâWÜÙÜ ÓÜÄ¿Þ¨Ü PÜÅÊÜáWÜ£¿á®Üá° WÜáÃÜá£Ô : ÓÝí±ÜÅ¨ÝÀáPÜ ŸÖÜáñÜÌÊÝ¨ÜPæR ÊÜÞ«ÜÂÊÜá¨Ü (A) i‚à ®æoÌP…ì, ÓÝrÃ… ®æoÌP…ì, Óæãà¯ ŸÙÜPæ¿á®Üá° ÓÝÊÜÞiPÜ gÊÝ¸ÝªÄ¿á Ô¨ÝœíñÜÊÜâ ¸æíŸÈÓÜáñÜ¤¨æ. ®æoÌP…ì, ÓÜ®… ®æoÌP…ì PÝÃÜ| (R) : ñÜê|ÊÜáãÆ ÖÜíñÜ¨ÜÈÉ ÓÝí±ÜÅ¨ÝÀáPÜ (B) ÓÝrÃ… ®æoÌP…ì, i‚à ®æoÌP…ì, Óæãà¯ ŸÖÜáñÜÌÊÝ¨ÜPÝRX ÊÜÞ«ÜÂÊÜá¨Ü ŸÙÜPæWÝX ÓÜ|¡ ®æoÌP…ì, ÓÜ®… ®æoÌP…ì ÊÜÞ«ÜÂÊÜá¨Ü A¼ÊÜê©œ¿áá AWÜñÜÂÊÝX¨æ. (C) ÓÝrÃ… ®æoÌP…ì, i‚à ®æoÌP…ì, ÓÜ®… ®æoÌP…ì (A) (A) (R) ÊÜáñÜá¤ GÃÜvÜã ÓÜÄ Óæãà¯ ®æoÌP…ì (B) (A) ÊÜáñÜá¤ (R) GÃÜvÜã ÓÜÄ B¨ÜÃæ (R) (D) i‚à ®æoÌP…ì, ÓÜ®… ®æoÌP…ì , ÓÝrÃ… ®æoÌP…ì, (A) Wæ ÓÜÄ¿Þ¨Ü ËÊÜÃÜOæ¿ÞXÃÜáÊÜâ©ÆÉ Óæãà¯ ®æoÌP…ì (C) (A) ÓÜÄ B¨ÜÃæ (R) ñÜ±Üâ³ (D) (A) ñÜ±Üâ³ B¨ÜÃæ (R) ÓÜÄ 79. qË ¯ÊÜÞì|¨ÜÈÉ D PæÙÜX®Ü Zo®æWÜÙÜ ÓÜÄ¿Þ¨Ü PÜÅÊÜáÊÜ®Üá° WÜáÃÜá£Ô. 76. PæÙÜX®Ü aÜÆ®ÜbñÜÅWÜÙÜ®Üá° ñÜÊÜá¾ ¯ÊÜÞì| ©®ÜWÜÙÜ (A) PÜÅÊÜá¨ÜÈÉÄÔ. ÓÜíÍæãà«Ü®æ, ÇÝW… ÊÜÞvÜáÊÜâ¨Üá, I. ÊÜá¨ÜÃ… Cíw¿Þ »Üã±ÜÄÎàÆ®æ, b£ÅàPÜÃÜ| II. AÆÊÜå… AÃÝ (B) ÓÜíÍæãà«Ü®æ, »Üã±ÜÄÎàÆ®æ , b£ÅàPÜÃÜ|, III. ÃÝhÝ ÖÜÄàÍÜcí¨ÜÅ ÇÝW… ÊÜÞvÜáÊÜâ¨Üá IV. ÊÜááZÇ…&C&Bg‚ÊÜå… (C) ÇÝW… ÊÜÞvÜáÊÜâ¨Üá, ÓÜíÍæãà«Ü®æ, ÓÜíPæàñÜWÜÙÜá : »Üã±ÜÄÎàÆ®æ, b£ÅàPÜÃÜ| (A) III, II, I, IV (B) I, II, III, IV (D) »Üã±ÜÄÎàÆ®æ, ÓÜíÍæãà«Ü®æ, b£ÅàPÜÃÜ|, (C) IV, III, II, I (D) IV, II, III, I ÇÝW… ÊÜÞvÜáÊÜâ¨Üá

77. PæÙÜX®Ü Zo®æWÜÙÜ®Üá° AÊÜâWÜÙÜá ÓÜí»ÜËÔ¨Ü 80. ±ÜÅÓÜÃÜ|¨ÜÈÉ ÓÜËá£WÜÙÜ ®æàÊÜáPÝ£¿á ÓÜÄ¿Þ¨Ü PÜÅÊÜá¨ÜÈÉÄÔ. PÜÅÊÜáÊÜ®Üá° WÜáÃÜá£Ô. I. GÓ…IqC I. vÝ>> »ÜWÜÊÜíñÜÊÜå… ÓÜËá£ II. ÃæàwÁãà ÃÜãÃÜÇ… ´æäàÃÜÊÜå… (ÃæàwÁãà WÝÅËáà| Êæà©Pæ) II. Pæ. G. ÊÜÃÜ¨Ý®… ÓÜËá£ III. ñÜŸáÊÜ A¼ÊÜê©œ ÓÜíÊÜÖÜ®Ü Áãàg®æ III. G. Pæ. aÜí¨ÜÅ ÓÜËá£ IV. PÜêÑ ¨ÜÍÜì®… IV. ¯£àÍ… Óæà®…WÜá±Ü¤ ÓÜËá£ ÓÜíPæàñÜWÜÙÜá : ÓÜíPæàñÜWÜÙÜá : (A) IV, III, II, I (B) III, II, I, IV (A) III, I, II, IV (B) I, III, II, IV (C) I, II, III, IV (D) II, IV, I, III (C) I, II, III, IV (D) II, IV, I, III

Paper II 20 K-1418 *K1418* Total Number of Pages : 32 75. Assertion (A) : Social responsibility 78. Identify the correct sequence of the theory supports the use of media for following : cultural pluralism at the grassroots (A) Zee Network, Star Network, Sony level. Network, Sun Network reason (R) : Using media for cultural pluralism at the grassroots level requires (B) STAR Network, Zee Network, Sony development of small media. Network, Sun Network (A) Both (A) and (R) are true (C) STAR Network, Zee Network, Sun Network, Sony Network (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (D) Zee Network, Sun Network, STAR (C) (A) is true, but (R) is false Network, Sony Network (D) (A) is false, but (R) is true 79. Identify the correct order of events in television production. 76. Arrange the following films in the order of their production date. (A) Research, logging, recce, shooting I. Mother India (B) Research, recce, shooting, II. Alam Ara logging III. Raja Harischandra (C) Logging, research, recce, IV. Mughal-e-Azam shooting Codes : (D) Recce, research, shooting, (A) III, II, I, IV (B) I, II, III, IV logging (C) IV, III, II, I (D) IV, II, III, I 80. Identify the correct order of the 77. Arrange the following events in the order appointment of committees on of their occurrence. broadcasting. I. SITE I. Dr. Bhagavantam Committee II. Radio Rural Forums II. K.A. Varadan Committee III. Thabua Development III. A.K. Chandra Committee Communication Project IV. Nitish Sengupta Committee IV. Krishi Darshan Codes : Codes : (A) III, I, II, IV (B) I, III, II, IV (A) IV, III, II, I (B) III, II, I, IV (C) I, II, III, IV (D) II, IV, I, III (C) I, II, III, IV (D) II, IV, I, III

K-1418 21 Paper II *K1418* Total Number of Pages : 32 81. PæÙÜX®Ü aÜÆ®ÜbñÜÅWÜÙÜ®Üá° AÊÜâWÜÙÜ ¯ÊÜÞì|¨Ü 84. D PæÙÜX®ÜÊÜâWÜÙÜ ÓÝ§±Ü®æ¿á PÜÅÊÜáÊÜ®Üá° WÜáÃÜá£Ô : ÊÜÐÜìWÜÙÜ PÜÅÊÜá¨ÜÈÉÄÔ. I. Iq¿áá I. © Ÿñ…ì B´… G ®æàÍÜ®… II. II. G qÅ±… oá © ÊÜáã®… I²I III. Çæç´… B´… BÂ®… AÊæáàÄPÜ®… ´æçÃ…ÊÜÞ®… III. IG´…hæ IV. ¸ÝoÇ…Î±… ±æäàpæíQ®… IV. vÜŸãÉ$ÂI²J ÓÜíPæàñÜWÜÙÜá : : (A) III, II, IV, I (B) III, IV, II, I ÓÜíPæàñÜWÜÙÜá (C) II, III, I, IV (D) II, IV, I, III (A) III, II, I, IV

(B) I, III, II, IV 82. D PæÙÜX®Ü PÝÀá¨æWÜÙÜ PÝÇÝ®ÜáPÜÅÊÜáÊÜ®Üá° WÜáÃÜá£Ô. (C) I, II, III, IV I. L±ÜaÝÄPÜ ÃÜÖÜÓÜÂWÜÙÜ PÝÀá¨æ (D) III, I, II, IV II. Ô®æÊÜÞpæãàWÝÅ´… PÝÀá¨æ 85. III. E¨æãÂàWÜÓÜ§ ±ÜñÜÅPÜñÜìÃÜ PÝÀá¨æ PæÙÜX®Ü PÝÀá¨æWÜÙÜ ÓÜÄ¿Þ¨Ü PÝÇÝ®ÜáPÜÅÊÜáÊÜ®Üá° WÜáÃÜá£Ô. IV. PÜê£ÓÝÌÊÜáÂ PÝÀá¨æ I. ÓÜíPæàñÜWÜÙÜá : Ô®æÊÜÞpæãàWÝÅµ PÝÀá¨æ (A) I, III, II, IV (B) II, I, III, IV II. PæàŸÇ… qË hÝÆŸí«ÜWÜÙÜ ¯Ÿí«Ü®æ¿á (C) II, III, I, IV (D) I, II, III, IV PÝÀá¨æ III. 83. D PæÙÜX®Ü ÊÝñÝì±Ü£ÅPæWÜÙÜ ÓÝ§±Ü®æ¿á ÓÜÄ¿Þ¨Ü ±ÜÅÓÝÃ… »ÝÃÜ£ PÝÀá¨æ . PÝÆPÜÅÊÜáÊÜ®Üá° WÜáÃÜá£Ô IV. ÊÜÞ×£ ñÜíñÜÅhÝn®Ü¨Ü PÝÀá¨æ (A) aÜí¨æãÅà¨Ü¿á, PÜÊÜáìËàÃÜ, PÜ®Ü°wWÜ, ÓÜbñÜÅ ÓÜíPæàñÜWÜÙÜá : »ÝÃÜñÜ (A) I, II, III, IV (B) PÜÊÜáìËàÃÜ, PÜ®Ü°wWÜ, ÓÜbñÜÅ »ÝÃÜñÜ, aÜí¨æãÅà¨Ü¿á (B) III, II, I, IV (C) , PÜ®Ü°wWÜ, ÓÜbñÜÅ »ÝÃÜñÜ PÜÊÜáìËàÃÜ, (C) III, I, II, IV aÜí¨æãÅà¨Ü¿á (D) I, III, II, IV (D) ÓÜbñÜÅ »ÝÃÜñÜ, PÜ®Ü°wWÜ, PÜÊÜáìËàÃÜ, aÜí¨æãÅà¨Ü¿á

Paper II 22 K-1418 *K1418* Total Number of Pages : 32 81. Arrange the following films in the order 84. Identify the established order of the of their year of production. following : I. The Birth of a Nation I. ITU II. A Trip to the Moon III. Life of an American Fireman II. IPI IV. Battleship Potemkin III. IFJ

Codes : IV. WIPO (A) III, II, IV, I (B) III, IV, II, I Codes : (C) II, III, I, IV (D) II, IV, I, III (A) III, II, I, IV 82. Identify the chronological order of the following Acts. (B) I, III, II, IV I. Official Secrets Act (C) I, II, III, IV

II. Cinematograph Act (D) III, I, II, IV III. Working Journalists Act IV. Copyright Act 85. Identify the correct chronological order Codes : of the following Acts.

(A) I, III, II, IV (B) II, I, III, IV I. Cinematography Act (C) II, III, I, IV (D) I, II, III, IV II. Cable Television Networks 83. Identify the correct chronological order Regulation Act of the establishment of the following papers. III. Prasar Bharati Act (A) Chandrodaya, Karmaveera, IV. Information Technology Act Kannadiga, Sachitra Bharata Codes : (B) Karmaveera, Kannadiga, Sachitra Bharata, Chandrodaya (A) I, II, III, IV

(C) Kannadiga, Sachitra Bharata, (B) III, II, I, IV Karmaveera, Chandrodaya (D) Sachitra Bharata, Kannadiga, (C) III, I, II, IV Karmaveera, Chandrodaya (D) I, III, II, IV

K-1418 23 Paper II *K1418* Total Number of Pages : 32 86. hæãàwÔ ŸÃæÀáÄ : 88. ±Üqr – I®Üá° ±Üqr – IIÃæãí©Wæ hæãàwÔ ŸÃæÀáÄ : C¨Üá ÊÝPÜÂ, ±Ü¨Ü A¥ÜÊÝ bÖæ°WÜÙÜ GÃÜvÜá – I – II ±ÜqrWÜÙÜ®Üá° Öæãí©ÃÜáñÜ¤¨æ ÊÜáñÜá¤ A»ÜÂ¦ì¿áá ±Üqr ±Üqr Jí¨Üá ±Üqr¿áÈÉÃÜáÊÜ ÊÜÓÜá¤ÊÜ®Üá° GÃÜvÜ®æ¿á EñÜ³®Ü° pÝÂW…Çæç®… ±Üqr¿áÈÉ®Ü ÓÜÄ¿Þ¨Ü ÊÜÓÜá¤Ë®æãí©Wæ hæãàwÔ ŸÃæ¿á¸æàPÜá. a. AÊÜáãÇ… 1. ¨æàÍ… Q «Üv…PÜ®… ±Üqr – I®Üá° ±Üqr – IIÃæãí©Wæ hæãàwÔ ŸÃæÀáÄ : b. PÝÂv…ŸÄ 2. ¨Ü pæàÓ…r B¶… ±Üqr – I ±Üqr – II Cíw¿Þ a. 1. ÊæãàW…ì ÊÝñæì¿á ÃÜã±Ü¨ÜÈÉ c. 3. EbñÜ hÝ×àÃÝñÜá J¯vÝ ÍÜá»… BÃÜí»… b. ±ÝÂv… 2. AÃæ&PÝÈPÜ d. ×àÃæãà ÖæãívÝ 4. ®æàŸÃ…Õ G¯Ì, K®ÜÃ…Õ ±ÜñÜÅÊÜÂÊÜÖÝÃÜ ±æùv… ®ÜvæÓÜáÊÜÊÜ : c. ±Ü´… 3. Jí¨Üá PÜ¥æ¿á®Üá° ÓÜíPæàñÜWÜÙÜá E¨ÜªÊÝXÓÜáÊÜâ¨Üá a b c d d. ÔóíWÜÃ… 4. ÊÝñÝì±Ü£ÅPæ WÜÅí¥ÝÆ¿á (A) 2 3 4 1 ÓÜíPæàñÜWÜÙÜá : (B) 1 4 2 3 a b c d (C) 4 1 3 2 (A) 2 1 4 3 (B) 3 2 4 1 (D) 4 2 1 3 (C) 4 3 1 2 (D) 1 4 2 3 89. ±Üqr – I®Üá° ±Üqr – IIÃæãí©Wæ hæãàwÔ ŸÃæÀáÄ : 87. ±Üqr – I®Üá° ±Üqr – IIÃæãí©Wæ hæãàwÔ ŸÃæÀáÄ : ±Üqr – I ±Üqr – II – I – II ±Üqr ±Üqr ÊæáçÆáWÜÆáÉ ÊÜÐÜì a. ¿ááGÓ…² 1. EñÜ³®Ü°¨Ü ÊÜÂQ¤ñÜÌ a. 1. 20, 2004 b. ¹Éàv… 2. BÂv…&ÇæàLp… WÝÂ®… ¨ÜÍÜì®… Óæ±æríŸÃ… c. aÜÆ®æ¿á®Üá° 3. hÝ×àÃÝñÜ®Üá° b. QÓÝ®… 2. BWÜÓ…r 1, 1975 ©qrÓÜá ÊÜáá©ÅñÜ ±Üâo¨Ü c. Cw¿ááGÓ…Gq 3. g®ÜÊÜÄ 26, 2000 ÓÝÊÜÞ®ÜÂ Ëá£Àáí¨Ü d. 4. 25, 2015 ËáàÃÜÆá AÊÜPÝÍÜ GÓ…IqC Êæáà d. ÊÜáá¨æÅ¿á ±ÜÅ£àPÜ 4. ÊÜÞPæìqíW… ÓÜíPæàñÜWÜÙÜá : ±ÜÄPÜÆ³®æ a b c d ÓÜíPæàñÜWÜÙÜá : a b c d (A) 4 3 2 1 (A) 4 3 2 1 (B) 1 2 4 3 (B) 1 2 4 3 (C) 2 4 3 1 (C) 2 4 1 3 (D) 3 1 2 4 (D) 3 4 1 2

Paper II 24 K-1418 *K1418* Total Number of Pages : 32 86. Matching Items : 88. Match List – I with List – II : This consists of two lists of statements, List – I list – II terms or symbols and the candidate has to match an item in one list with an item Product tagline in the other. a. Amul 1. Desh Ki Dhadkan Match List – I with List – II : b. Cadbury 2. The Taste of India List – I list – II c. Onida 3. Shubh Aarambh a. Morgue 1. Free advertising in news form d. Hero Honda 4. Neighbour’s Envy, Owner’s Pride b. Pad 2. Part-time correspondent Code : c. Puff 3. To lengthen a a b c d story (A) 2 3 4 1 d. Stringer 4. Newspaper Library (B) 1 4 2 3 Codes : (C) 4 1 3 2 a b c d (A) 2 1 4 3 (D) 4 2 1 3 (B) 3 2 4 1 (C) 4 3 1 2 89. Match List – I with List – II : (D) 1 4 2 3 List – I list – II Milestones Year 87. Match List – I with List – II : a. Gyan Darshan 1. September 20, List – I list – II 2004 a. USP 1. Product personality b. Kisan 2. August 1, 1975 b. Bleed 2. Ad Layout c. EDUSAT 3. January 26, c. Gaze motion 3. Allow ad beyond normal margin of 2000 a printed page d. SITE 4. May 25, 2015 d. Brand image 4. Marketing Codes : concept a b c d Codes : (A) 4 3 2 1 a b c d (A) 4 3 2 1 (B) 1 2 4 3 (B) 1 2 4 3 (C) 2 4 3 1 (C) 2 4 1 3 (D) 3 4 1 2 (D) 3 1 2 4

K-1418 25 Paper II *K1418* Total Number of Pages : 32 90. ±Üqr – I®Üá° ±Üqr – IIÃæãí©Wæ hæãàwÔ ŸÃæÀáÄ : 92. ±Üqr – I®Üá° ±Üqr – IIÃæãí©Wæ hæãàwÔ ŸÃæÀáÄ : ±Üqr – I ±Üqr – II ±Üqr – I ±Üqr – II ÊÝñÝì±Ü£ÅPæ BÃÜí»ÜWæãívÜ ÊÜÐÜì a. ±ÜÅÖÝÉ¨… PÜPÜRÃ… 1. ±ÜÅÓÝÃ… »ÝÃÜ£ a. ÆíPæàÍ… ±Ü£ÅPæ 1. G²ÅÇ… 1997 b. ÓæàÊÜí£ ¯à®Ü®… 2. hÝ×àÃÝñÜá Ë»ÝWÜ b. ÊÜááíWÝÃÜá 2. gáÇæç 1980 c. ÓÜã¿áì±ÜÅPÝÍ… 3. ±ÜÅhÝ±ÜÅ»ÜáñÜÌÊÝ©WÜÙÜá c. 3. 1999 ÖÝ¿å… ¸æíWÜÙÜãÃÜá APæãràŸÃ… ÊÜáñÜá¤ ¯ÃÝPÜÄÓÜáÊÜÊÜÃÜá d. Ëg¿á PÜ®ÝìoPÜ 4. Óæ±æríŸÃ… 1984 d. ÃÝÊÜáaÜí¨ÜÅ WÜáÖÝ 4. © ÖÜãp… ÓÜíPæàñÜWÜÙÜá : ÓÜíPæàñÜWÜÙÜá : a b c d a b c d (A) 3 1 2 4 (B) 2 4 1 3 (A) 1 4 2 3 (C) 1 2 4 3 (B) 4 2 3 1 (D) 4 3 1 2 (C) 1 2 3 4 (D) 2 4 1 3 91. ±Üqr – I®Üá° ±Üqr – IIÃæãí©Wæ hæãàwÔ ŸÃæÀáÄ : ±Üqr – I ±Üqr – II 93. ±Üqr – I®Üá° ±Üqr – IIÃæãí©Wæ hæãàwÔ ŸÃæÀáÄ : a. 1. ŸáÇ…vÝW… ÊÜááSÂ ÎàÑìPæ¿á ±Üqr – I ±Üqr – II ÊæáàÇæ Jí¨Üá ÓÜ|¡ a. A±Ü¯í¨æ 1. A—PÝÃÜ, ÓÜíÓÜ£¤®Ü ÎàÑìPæ ÓÜÊÜÆñÜá¤WÜÙÜá b. væP… 2. ÊÜááS±Üâo¨Ü ÊæáàÈ®Ü b. BÃæãà²ÓÜá 2. ÈUñÜ ÊÜÞ®ÜÖÝ¯ »ÝWÜ¨ÜÈÉ c. 105 3. ¸ÝP…Õ®æãÙÜXÃÜáÊÜ ÊÜÃÜ© BqìPÜÇ… A—PÝÃÜ, ÃÝgÂ ÍÝÓÜPÝíWÜ¨Ü c. C¿áÃ… 3. ÊÝñÝì±Ü£ÅPæ¿á ÓÜÊÜÆñÜá¤WÜÙÜá ±ÜÅ¥ÜÊÜá ±ÜÅ£ d. 194 4. d. QPÜÃ… 4. ÖÜÆÊÝÃÜá ÊÜááSÂ BqìPÜÇ… ÊÜÞ£®ÜÈÉ ÖæàÙÜÆ³or ÎàÑìPæWÜÙÜáÙÜÛ PÜ¥æ ÊÜÞ®ÜÖÝ¯ : ÓÜíPæàñÜWÜÙÜá : ÓÜíPæàñÜWÜÙÜá a b c d a b c d (A) 2 4 3 1 (A) 2 3 4 1 (B) 4 1 2 3 (B) 1 2 3 4 (C) 3 4 2 1 (C) 4 1 2 3 (D) 2 1 3 4 (D) 2 4 1 3

Paper II 26 K-1418 *K1418* Total Number of Pages : 32 90. Match List – I with List – II : 92. Match List – I with List – II : List – I list – II List – I list – II newspapers Year of a. Prahlad Kakkar 1. Prasar Bharati Starting b. Sevanti Ninan 2. Advertising a. Lankesh Patrike 1. April 1997 c. Surya Prakash 3. Democrats and b. Mungaru 2. July 1980 Dissenters c. Hai Bangalore 3. October d. Ramachandra 4. THE HOOT 1999 Guha d. Vijaya Karnataka 4. September Codes : 1984 a b c d Codes : (A) 1 4 2 3 a b c d (B) 4 2 3 1 (A) 3 1 2 4 (B) 2 4 1 3 (C) 1 2 3 4 (C) 1 2 4 3 (D) 2 4 1 3 (D) 4 3 1 2 93. Match List – I with List – II : 91. Match List – I with List – II : List – I list – II List – I list – II a. Libel 1. Power, privileges a. Bulldog 1. One small of Parliament headline above main headline b. Slander 2. Written Defamation b. Deck 2. Boxed report on top of the front c. Article 105 3. Power, privileges page of State Legislatures c. Ear 3. First edition of a newspaper d. Article 194 4. Spoken defamation d. Kicker 4. Multiheadlined story Codes : Codes : a b c d a b c d (A) 2 3 4 1 (A) 2 4 3 1 (B) 1 2 3 4 (B) 4 1 2 3 (C) 4 1 2 3 (C) 3 4 2 1 (D) 2 4 1 3 (D) 2 1 3 4

K-1418 27 Paper II *K1418* Total Number of Pages : 32 94. ±Üqr – I®Üá° ±Üqr – IIÃæãí©Wæ hæãàwÔ ŸÃæÀáÄ : PæÙÜWæ ¯àvÜÆ³or B¿áª »ÝWÜÊÜ®Üá° K© 96 – 100 ±ÜÅÍæ°WÜÙÜ®Üá° EñÜ¤ÄÔ : ±Üqr – I ±Üqr – II a. ±Üâor|¡ PÜ|WÝÇ… 1. A®ÜíñÜÃÝÊÜå… ±ÜÅPÝÍÜPÜ, ËñÜÃÜPÜ, ŸÙÜPæ¨ÝÃÜ ÊÜáñÜá¤ ËÊÜáÍÜìPÜÃÜ ®ÜvÜáË®Ü WÜwÃæàTæWÜÙÜá AÓÜ³ÐÜrÊÝXÊæ. ÓÜÊÜáãÖÜ ÊÜÞ«ÜÂÊÜáÊÜâ Cí¨Üá b. 2. B¨ÜãÃ… ±ÜÆÉË ÖÜÆÊÝÃÜá AíñÜÃ…&ÊÜÂQ¤à¿á ÖÝWÜã ÓÜí»ÝÐÜOæ¿á Wæãà±ÝÆPÜêÐÜ¡®… AíÍÜWÜÙÜ®Üá° JÙÜWæãíw¨æ (ÃæàwÁãà ÊÜáñÜá¤ qË&ÍæãàWÜÙÜá, c. ².ÆíPæàÍ… 3. ÊÜáãí¨ÝÅÊÜå… ²Ãæç ËàPÜÒPÜÃæãí©Wæ ÓÜí»ÝÐÜOæ ®ÜvæÓÜáñÜ¤Çæà qË ÊÜáãÆPÜ d. ¸ÝÆá ÊÜáÖæàí¨ÜÅ 4. ÊÜÞ®ÜÓÜ ÓÜÃæãàÊÜÃÜ ÊÜá®æÀáí¨ÜÇæà SÄà© ÊÜáñÜá¤ ¨ÜãÃÜÊÝ~ A¥ÜÊÝ B®… Çæç®… ÊÜááTÝíñÜÃÜ SÄà©, qË PÝ¿áìPÜÅÊÜáWÜÙæãí©Wæ ÓÜíPæàñÜWÜÙÜá : B®…Çæç®… PÝÊÜáíoÄ ÊÜáñÜá¤ ÊÜÞ×£, ÖÝp…Çæç®…WÜÙÜá a b c d A¥ÜÊÝ ÊÝñÝìÓÜÊÜáãÖÜWÜÙÜá, ±ÜÅ£àÊÝÃÜ¨Ü «ÝÃÜÊÝ×WÜÙÜ (A) 3 1 4 2 PÜ¥ÝÊÜÓÜá¤Ë®Ü ÓÝÆáWÜÙÜá ÊÜáñÜá¤ ±ÝñÜÅ«ÝÄWÜÙÜ PÜáÄñÜá (B) 1 3 2 4 aÜaæìWÜÙÜá ÊÜáñÜá¤ CñÜÃÜ ËÐÜ¿áWÜÙÜá). ÖæãÓÜ ÊÜÞ«ÜÂÊÜáÊÜâ (C) 1 2 3 4 ËÐÜ¿áWÜÙÜ®Üá° B¿ááªPæãÙÜÛÆá ÖÜÆÊÝÃÜá Ë«Ý®ÜWÜÙÜ®Üá° (D) 4 1 2 3 J¨ÜXÓÜáñÜ¤¨æ ÊÜáñÜá¤ C¨Üá BÁáR¿á PÜáÄñÜá g®ÜÃÜ A¼ÊÜáñÜ¨Ü ÃÜaÜ®ÝñÜ¾PÜ ÊÜáñÜá¤ ÓÝíÓÜ¢£PÜ AíÍÜWÜÙÜ ±ÜÅ»ÝÊÜÊÜ®Üá° ÖæbcÓÜáñÜ¤¨æ. ¯©ìÐÜrÊÝ¨Ü »è£PÜ ËñÜÃÜOæ¿á 95. ±Üqr – I®Üá° ±Üqr – IIÃæãí©Wæ hæãàwÔ ŸÃæÀáÄ : ÃÜã±ÜWÜÚí¨Ü ÊÜááPÜ¤WæãívÜ ËÐÜ¿áWÜÚWæ ÖÜÆÊÝÃÜá ±Üqr – I ±Üqr – II Ë«Ü¨ÜÈÉ Æ»ÜÂñæ¿á J¨ÜXÓÜáËPæ¿áá ¯WÜ©ÓÜáËPæ ÊÜáñÜá¤ a. 1. ÃÜã±ÝíñÜÄÓÜáËPæWÜÙÜ ÊæáàÈÃÜáÊÜ ¯Ÿìí«ÜWÜÚí¨Ü ®ÜÊÜá¾®Üá° qÇ…r PÝÂÊæáÃÝ¨Ü ±ÝÍÜÌì ÊÜááPÜ¤WæãÚÓÜáñÜ¤¨æ. ÖÜÆÊÝÃÜá g®ÜÃÜá Jí¨æà ËÐÜ¿áÊÜ®Üá° aÜÆ®æ Jí¨æà PÝÆ¨ÜÈÉ ŸÙÜÔPæãÙÜáÛñÝ¤Ãæ. JŸº ÊÜÂQ¤¿á A®ÜáPÜÅÊÜá b. vÝÈ 2. PÝÂÊæáÃÝ Öæv…®Ü ÊÜáñÜá¤ ÓÜÊÜá¿ÞÊÜPÝÍÜWÜÙÜ ±ÝÅÍÜÓÜö¨Ü®ÜáÓÝÃÜ ËÐÜ¿á¨Ü ÓÜÊÜáñÜÆ aÜÆ®æ B¿áª »ÝWÜWÜÙÜ®Üá° ŸÙÜÔPæãÙÜÛŸÖÜá¨Üá. Öæbc¨Ü Æ»ÜÂñæ ÊÜáñÜá¤ ÊÜÞ«ÜÂÊÜá¨Ü ¯©ìÐÜrÊÝ¨Ü ËñÜÃÜOæ¿áÈÉ PÜwÊæá¿Þ¨Ü c. ±Ý®… 3. ËÐÜ¿á¨Ü PÜvæ A¥ÜÊÝ AÊÜÆíŸ®æWÜÙÜ Jí¨Üá ËÃæãà«Ý»ÝÊÜ H®æí¨ÜÃæ, ËÐÜ¿á©í¨ÝaæWæ ÊÜÂQ¤WÜÙÜá ÓÝPÜÐÜár £ÚÊÜÚPæ¿á B«ÝÃÜ¨Ü ÊæáàÃæWæ ÖæaÜác PÝÂÊæáÃÝ aÜÆ®æ BÁáRWÜÙÜ®Üá° ÊÜÞvÜ¸æàPÝX¨æ. ±ÜÃÜÓÜ³ÃÜ aÜoáÊÜqPæ ÊÜáñÜá¤ d. oÅP… 4. ÊæáàÇæ PæÙÜWæ, PÝÂÊæáÃÝ BÁáRWÜÙÜá ÓÝÊÜì£ÅPÜÊÝX ±ÜÅÁãàg®ÜPÝÄ¿ÞXÆÉ™; Öæv…®Ü ÆíŸÊÝ¨Ü CíñÜÖÜ ±ÜÅQÅÁáWÜÙÜÈÉ ñæãvÜXPæãÙÜÛÆá Öæbc®ÜÊÜÃÜá aÜÆ®æ ÓÝÊÜá¥ÜÂì, BÓæ, AÊÜÍÜÂPÜñæ A¥ÜÊÝ ñÜÃÜ¸æà£¿á®Üá° Öæãí©ÃÜáÊÜâ©ÆÉ™. ÊÜááTÝÊÜááU ÓÜíÊÜÖÜ®Ü¨Ü ÓÜíÊÝ¨ÝñÜ¾PÜ : ÓÜíPæàñÜWÜÙÜá ÓÜÌÃÜã±Ü¨Ü B¨ÜÎàìPÜÃÜ|©í¨ÝX »ÝWÜÍÜ@ GÆÉÃÜã a b c d CíñÜÖÜ ÓÝÊÜá¥ÜÂìWÜÙÜ®Üá° Ÿ¿áÓÜáñÝ¤Ãæí¨Üá ®ÝÊÜâ (A) 4 3 2 1 A±æàQÒÓÜáñæ¤àÊæ. PæÆÊÜÃÜá ¯gÊÝX¿áã GqGÊÜå… (B) 3 4 2 1 ¿áíñÜÅ ÊÜáñÜá¤ EñÜ¤ÄÓÜáÊÜ ¿áíñÜÅWÜÙÜ®Üá° CÐÜr±ÜvÜáñÝ¤Ãæ. (C) 2 3 4 1 ÖÜÆÊÜÃÜá ÓÜÊÜáãÖÜ ÊÜÞ«ÜÂÊÜá¨Ü HPÜÊÜááS AíÍÜPæR ÊÜáñÜá¤ (D) 1 2 3 4 A®ÜáPÜÄÔ¨Ü BÁáR¿á®Üá° A®Üá»ÜËÓÜáÊÜ ÓÝÊÜá¥ÜÂìPæR B¨ÜÂñæ ¯àvÜáñÝ¤Ãæ. C¨ÜPæR ±Ü¿Þì¿áÊÝX , ËÓÜ¢ñÜ ±ÜsÜÂ»ÝWÜËÃÜáÊÜ Paper II 28 K-1418 *K1418* Total Number of Pages : 32 94. Match List – I with List – II : Read the following passage and answer List – I list – II questions from 96 to 100 : a. Puttanna 1. Anantharam The Boundaries between publisher, distributor, Kanagal consumer and reviewer of content are b. Adoor 2. Pallavi blurring. Mass media now incorporate Gopalakrishnan many interpersonal and interactive aspects. c. P. Lankesh 3. Moondram (radio and TV shows, home shopping Pirai through television with viewer conversations and telephone or online ordering, online d. Balu Mahendra 4. Manasa Sarovara commentaries and information accompanying television programmes, hotlines or newsgroup Codes : discussions about weekly soap opera plot a b c d lines and characters, etc.). The new media (A) 3 1 4 2 provide many more ways to choose content (B) 1 3 2 4 which increases the influence of structural and (C) 1 2 3 4 cultural factors on people’s notion of choice. (D) 4 1 2 3 Providing multiple forms of access to content which is freed from its linkages to particular 95. Match List – I with List – II : physical distribution forms free us from constraints on allocation and transformation. List – I list – II Many people can use the same content at a. Tilt 1. Lateral movement the same time. Selected aspects of content of camera may be used in the sequence and timing b. Dolly 2. Horizontal preferred by the individual. One paradox of movement of this increased accessibility and decreased camera head dependence on specific distribution media c. Pan 3. Movement of is that now individuals must make more camera towards or choices, on the basis of adequate knowledge. away from subject Interactivity and choice are not universal d. Truck 4. Vertical movement benefits; many people do not have the energy, of camera head, desire, need or training to engage in such up and down processes. It is partially due to the idealization Codes : of the interactive nature of face to face a b c d communication that we expect every one will desire such capabilities. Some people really (A) 4 3 2 1 do love ATMs and answering machines. (B) 3 4 2 1 (C) 2 3 4 1 Many prefer the one way aspect of mass (D) 1 2 3 4 media and the ability to experience simulated

K-1418 29 Paper II *K1418* Total Number of Pages : 32 PÝ¨ÜíŸÄ A¥ÜÊÝ ÓÜíÊÜÖÜ®Ü¨Ü PÝ¿áìPÜÅÊÜáWÜÙÜ 97. ÊÜÂQ¤WÜÙÜá ñÜÊÜá¾ BÁáR¿á®ÜáÓÝÃÜ ËÐÜ¿áÊÜ®Üá° HPæ BÁãàiñÜ ÖÜÓÜ¤±ÜÅ£ ÊÜáñÜá¤ ¯ÊÜÞì±ÜPÜÄí¨Ü A¼ÊÜê©œÓÜÆ³or ŸÙÜÔPæãÙÜáÛñÝ¤Ãæ ? PÜ¥ÝÊÜÓÜá¤Ë®Ü ÓÝÆáWÜÙÜ ®ÜÐÜrÊÜâ ŸÙÜPæ¨ÝÃÜÃÜÈÉ Öæbc®Ü A¯ÎcñÜñæ ÊÜáñÜá¤ Wæãí¨ÜÆÊÜ®Üá°íoá ÊÜÞvÜŸÖÜá¨Üá. D (A) ÃÜbÓÜÆ³or ËÐÜ¿á Ÿ¨ÜÇÝÊÜOæWÜÙÜá BÁáRWÜÙÜ AÓÜÊÜáñæWÜÙÜÈÉ Ÿ¨ÜÇÝÊÜOæWÜÙÜ®Üá° (B) ËÐÜ¿áPæR Æ»ÜÂñæ ÓÜãbÓÜŸÖÜá¨Üá; Gí¨ÜÃæ Jí¨Üá ÓÜ§ÙÜ¨ÜÈÉ ÓÜíÊÜÖÜ®ÜÊÜ®Üá° BÃÜí¼ÓÜáÊÜ BÁáR¿á WÜáÃÜá£ÓÜáËPæWæ ÓÝí±ÜÅ¨ÝÀáPÜ (C) »è£PÜ ÖÜíbPæÀáí¨Ü ¹vÜáWÜvæ ÊÜÞ«ÜÂÊÜáÊÜâ ÖÜÊÜ~Ô¨æ. ÓÝÊÜÞ®ÜÂ E¨ÝÖÜÃÜOæ : (D) BÁáRWÜÙÜá ÓÝí±ÜÅ¨ÝÀáPÜÊÝX ¨ÜãÃÜÊÝ~ PÜÃæ ÊÜÞvÜáÊÜâ¨Üá : JŸº ÊÜÂQ¤¿áá Jí¨Üá PÜÃæ¿á®Üá° BÃÜí¼ÓÜáÊÝWÜ ¸æàÃæãŸº 98. ÊÜÂQ¤Wæ D BÃÜí¼ÓÜáËPæ¿áÈÉ ¿ÞÊÜâ¨æà BÁáR¿á®Üá° ñÜíñÜÅhÝn®Ü¨Ü ËÃæãà«Ý»ÝÓÜ Gí¨ÜÃæà®Üá ? ¯àvÜáÊÜâ©ÆÉ™. ÓÝí±ÜÅ¨ÝÀáPÜ ¨ÜãÃÜÊÝ~ PÜÃæ¿á®Üá° (A) Öæbc®Ü Æ»ÜÂñæ ÊÜáñÜá¤ PÜwÊæá AÊÜÆíŸ®æ EñÜ¤ÄÓÜ©ÃÜáÊÜ BÁáR C¨ÜªÃÜã, EñÜ¤ÄÓÜáÊÜ ¿áíñÜÅË¨ÜªÃÜã, C¨Üá ÓÝÊÜÞiPÜÊÝX ÔÌàPÝÃÝÖÜì BÁáR BXÃÜáÊÜâ©ÆÉ™. (B) Öæbc®Ü AÊÜÆíŸ®æ ÊÜáñÜá¤ PÜwÊæá Æ»ÜÂñæ HPæí¨ÜÃæ, ®ÝÊÜâ C£¤àb®ÜÊÜÃæWæ ¨ÜãÃÜÊÝ~ BÁáR¿á (C) ÓÝ«ÝÃÜ| AÊÜÆíŸ®æ ÓÝÊÜÞiPÜ AíÍÜÊÜ®Üá° ¯WÜ©ÔÃÜáÊÜâ©ÆÉ, BÁáR¿á AÓÜÊÜáñæÀáí¨ÝX ®ÝÊÜâ ¨ÜãÃÜÊÝ~¿á PÜáÄñÜá Jí¨Üá (D) £àÊÜÅÊÝ¨Ü Æ»ÜÂñæ ÖÜíñÜ¨ÜÈÉ AÓÜ³ÓÜrñæ¿á®Üá° Öæãí©ÃÜáñæ¤àÊæ. WÝÅÖÜPÜÃÜ PÜáÄñÜá CÃÜáÊÜ ÊæápÝ&ÊÜÞ×£Àáí¨ÝX, ÖæaÜác ¯SÃÜÊÝX 99. ÖÜÆÊÜâ g®ÜÃÜ BÁáR ¿ÞÊÜâ¨Üá ? ÖÝWÜã JñÝ¤¿á±ÜäÊÜìPÜÊÝX ÓÜí»ÝÊÜÂ WÝÅÖÜPÜÃÜ®Üá° (A) WÜáÄ¿ÞXÓÜÆá pæÈÊÜÞPæàìqWÜÄWæ AÊÜPÝÍÜ ¯àvÜáñÜ¤¨æ, Eñæ¤àiÓÜáÊÜâ¨Üá D AÓÜÊÜáñæÀáí¨ÝX ®ÜÊÜá¾ ÊÜáágáWÜÃÜÊÜâ ÖæaÜácñÜ¤¨æ. (B) A|QÓÜáÊÜâ¨Üá ±ÜÄbñÜÊÝ¨Ü D ‘ÖÜÙæ¿á’ ÊÜÞ«ÜÂÊÜá¨ÜÈÉÃÜáÊÜ BÁáR¿á AÓÜÊÜáñæ¿á®Üá° ÓÜÊÜáñæãàÈÓÜáÊÜ ±ÝÅ¥ÜËáPÜ E¨æªàÍÜ©í¨Ü (C) ÊæáàÙæçÓÜáÊÜâ¨Üá ÖæãÓÜ ÊÜÞ«ÜÂÊÜáWÜÙÝ¨Ü PÝÆÃ… Iw, TÝÓÜX ÓæÆãÂÆÃ… (D) ÓÜÊÜáÓÜãñÜÅñæ ´æäà®… ®æp…ÊÜP…ìWÜÙÜ®Üá° ŸÙÜÓÜÇÝWÜáñÜ¤¨æ. 100. AÓÜÊÜá±ÜÅÊÜÞ|¨Ü ÓÜíÊÜÖÜ®ÜPæR E¨ÝÖÜÃÜOæ 96. ±ÜÅPÝÍÜPÜ ÊÜáñÜá¤ ËñÜÃÜPÜÃÜ ®ÜvÜáË®Ü ÊÜÂñÝÂÓÜWÜÙÜá ÊÜÞ¿áÊÝWÜÆá PÝÃÜ|Êæà®Üá ? ¿ÞÊÜâ¨ÝX¨æ ? (A) ñÜíñÜÅhÝn®Ü (A) ÓÝí±ÜÅ¨ÝÀáPÜ ÊÜÞ«ÜÂÊÜá (B) BÁáRWÜÙÜá (B) ¨ÜãÃÜÊÝ~ ÓÜíÊÜÖÜ®Ü (C) ±ÜÃÜÓÜ³ÃÜ aÜoáÊÜqPæ (C) EñÜ¤ÄÓÜáÊÜ ¿áíñÜÅ (D) ÃæàwÁãà PÜÃæ (D) TÝÓÜX hÝÆŸí«Ü Paper II 30 K-1418 *K1418* Total Number of Pages : 32 choice. Alternatively the loss of programmed 97. Why do individuals use content as per scripts and producer developed plot lines in their choice ? hyper text novels or interactive programmes may in fact lead to more uncertainty and (A) Structured content confusion by users. These changes also imply alterations in asymmetrics of choice; (B) Access to content that is traditional media tended to locate the (C) Free from physical distribution choice of initiating the communication in one place. The common example is of traditional (D) Preferences telephone calling : a person initiates a call to another without the other having any choice 98. What is the paradox of technology ? in the initiation with the traditional telephone one could choose not to answer it, but, even (A) More access and less dependence with answering machines, that is not a widely acceptable social choice. Because we have (B) More dependence and less access not, until recently assessed the social aspect (C) Moderate dependency of telephone choice, we remain somewhat ambivalent about the telephone because of this (D) Intensive access asymmetry of choice. The meta-information about consumers, enables telemarketers 99. What is the preference of many people ? to target potential consumers much more precisely and aggressively, increasing our (A) Stimulation discomfort with this asymmetry. Thus new media like caller ID, private cellular phone (B) Simulation networks, are used primarily to offset the (C) Synchronization asymmetry of choice inherent in this familiar ‘old’ medium. (D) Symmetry

96. What is the reason for disappearing 100. What is an example of asymmetrical of difference between publisher and distributor ? communication ? (A) Technology (A) Traditional media

(B) Choices (B) Telephone communication (C) Interactivity (C) Answering machine (D) Call in radio (D) Private networks

K-1418 31 Paper II *K1418* Total Number of Pages : 32 bñÜá¤ ŸÃÜÖÜPÝRX ÓÜ§ÙÜ Space for Rough Work

Paper II 32 K-1418