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Volvo Model Year 1987 Press

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Volvo Model Year 1987 Press EVOCATIVE - VOLVO 780 by Bertone Volvo has blended the Italian design talent of Bertone with the quality, dependability and performance of the 700 Series to create the new Volvo 780. Powered by a newly developed even-firing 2.8 liter V-6 en- gine, the 780 features a sumptuous leather interior, moon roof and a host of power features. Also standard are Volvos four-wheel power assisted disc brakes with Anti-lock Braking System, Supplementary Restraint System, and state-of-the-art audio equipment. (P7-1) Elegance and Style by the Wagonmaster In years past, most wagons represented a compromise. No one even dared to mention the words "elegance" or "style" when describing one. Then came the Volvo 760 Turbo Wagon, the definitive wagon which combines quiet comfort, performance, handling, elegance and value. Standard power assisted features include sunroof, dual color-keyed mirrors, windows, drivers side seat, steering and four-wheel disc brakes. Also standard are Volvos 2.3 liter turbocharged and intercooled four-cylinder engine and four-speed automatic transmission. (P7-2) Distinctive Style and a Timeless Elegance: The Volvo 760 Sedan The most prestigious sedan in Volvos model line is the 760 GLE. It combines the luxuries of leather faced seats, automatic climate control, power sunroof and a superb audio system with the traditional Volvo virtues of quality, safety, durability and value. New features for 1987 are A.B.S. braking, a drivers-side Supplementary Restraint System (after March 1987), and a newly developed 2.8 liter even-firing V-6 engine. Also available is Volvos race proven 2.3 liter turbocharged intercooled four-cylinder engine. Both power plants come with a four-speed automatic transmission as standard equipment. (P7-3) The Volvo 740 Turbo Wagon - High Flying Performance The Volvo 740 Turbo Wagon has been universally hailed as the ultimate sports wagon. It delivers uncom- promising performance with its race proven 2.3 liter turbo intercooled engine and precise handling without sacrificing the other traditional Volvo virtues of quality, durability, safety and value. With room for five adults, or with rear seats folded, 75 cubic feet of available luggage space, many people find the 740 Turbo Wagon surprising. Just ask the competition. (P7-4) The Volvo 740 Turbo Wagons Take On the Competition When Överton AutoSport showed up at the first race of the Sports Car Club of Americas U.S. Endur- ance Cup Series with their Volvo 740 Turbo Station Wagon, the competition was skeptical. But after the first few races, the powers that be changed their tune. Its speed, agility and durability shocked the establishment. The Överton AutoSport Volvos were a force to be reckoned with. The vehicles, though modified to accept required safety equipment, are the same showroom stock vehicles available through local Volvo dealers. (P7-5) The Volvo 740 Turbo - Performance Is In Its Blood Thirty years ago, almost as soon as they appeared on these shores, people began racing Volvos. The 444 may have been the worlds first true "sports sedan." That winning tradition is alive and well today in the potent 740 Turbo sedan. Powered by Volvos race-proven 2.3 liter turbocharged, intercooled four- cylinder engine, the 140 Turbo offers dazzling performance without sacrificing Volvos other luxuries: quality, dependability, safety and value. Standard are power windows, four-wheel power assisted disc brakes, sun roof, AM-FM stereo cassette. Optional are a four-speed automatic transmission and A.B.S. braking. (P7-6) The Volvo 740 - An Automotive Success Story In the three years since its introduction, the 740 Series has become the must successful new model Volvo has ever introduced. It offers a long list of standard features which includes power windows, sunroof, ortho- pedically designed front bucket seats, power assisted steering and four-wheel disc brakes, the ON CALL Road Assistance Plan, and much more. The 740 is powered by Volvos rugged 2.3 liter fuel injected four-cylinder engine coupled to either a four-speed manual transmission with overdrive or four-speed automatic. (P7-7) The 240 GL - More popular than ever Since its introduction in 1980, the 240 GL has enjoyed an ever increasing level of popularity among those buyers who seek an artful blend of performance, comfort, luxury and value. Standard for 1987, along with a 2.3 liter fuel-injected engine, are light alloy wheels, power assisted rack and pinion steering, four-wheel power assisted disc brakes, air conditioning, power windows and door locks, tinted glass, an eight-year limited corrosion warranty, and the ON CALL Road Assistance Plan. The Volvo GL is available in four-door and station wagon body styles. (P7-8) The Volvo Theory of Evolution -- 240 Style While other manufacturers invest heavily in electronic gimmickry, tape stripes and sales incentives, Volvo continues to invest in the ongoing development of the 240 DL. New for 1987 are a five-speed manual gearbox, a larger alternator and an eight-year corrosion protection limited warranty. Not new are such standard Volvo value features as air conditioning, power assisted steering, tinted glass, four-wheel power assisted brakes, the ON CALL Road Assistance Plan and much more. (P7-9) Contact: Bob Austin For Immediate Release Fred Hamnrond VOLVO 1987: ROLLING ON SUCCESSFULLY ROCKLEIGH, N.J. -- Never leaving well enough alone is a way of life at Volvo. Nineteen eighty-six was the most successful year in the companys 30 year history in the United States, and for 1987 they are adding another new model. More prestigious than any model presently sold, the 780 Coupe will be Volvos first entry in the personal luxury car market. According to Joseph L. Nicolato, president of Volvo Cars of North America, the time is right for the effort. Volvo has, over the years, established an almost legendary reputation for durability, reliability, safety and comfort. Nicolato feels these qualities will be just as valued in the luxury market segment as they are in the family segment where Volvo has traditionally operated. "Successful automobiles in the luxury car segment have to exhibit style, grace, and quality," stated Mr. Nicolato. "The 780 Coupe offers not only these, but the other Volvo values which have proved so popular over the years." Volvo is justifiably proud of its newest offering . The 780 is the product of a collaboration between the famous Italian design house of Nuccio Bertone and the unrelenting engineering team from Volvo in Sweden. Its heritage is obvious in its carefully sculpted lines and aggressive stance. The 780 is best characterized as a Grand Touring (GT) car in the classic European tradition. Volvo Cars of North America Rockleigh, New Jersey 07647 Phone 201 768 7300 Handsome, competent and reliable, the 780 is a serious contender in the heavy- weight segment of the luxury car market. Power is supplied by a new even-firing light alloy V-6 engine driving through a four-speed automatic transmission. As you would expect, such features as automatic climate control, power moon roof, power seat, and a state-of-the-art stereo are all standard. Volvos concern for safety is apparent in the Anti-lock Braking System, standard on the 780, and in the Supplemental Restraint System which consists of a drivers side inflatable restraint and an anti-submarining knee bolster. Both front seat belts also are equipped with automatic pre-tensioners to help limit body movement in the event of impact. While the 780 will steal the thunder for the new model year, the 760 and 740 lines are not to be ignored. The new even-firing V-6 will be available in 760 Sedans as will anti-lock brakes. After March, production 760 sedans and wagons will have the Supplemental Restraint System as standard. The 740 Series, cars which have enjoyed spectacular sales increases since their introduction in 1985, will be available with the Supplemental Restraint System and anti-lock brakes (sedans only) after March. Volvos famous 2.3 liter turbocharged and intercooled four-cylinder engine has been even further refined with the addition of a water-cooled turbocharger. Available in both 740 and 760 sedans and wagon, this rugged high output engine has helped establish Volvo as a solid competitor in the European performance car market. In fact, installed in the nimble 740 Turbo Wagon, it literally established the performance station wagon market. So strong is the perfor- mance of this car that it has raced competitively across the country in the Sports Car Club of Americas Showroom Stock Endurance Series. For the past several years auto industry "experts" have annually forecast the passing of Volvos venerable 240 Series. Volvo buyers disagree and the company has assured them the 240 will continue to be produced as long as demand exists. Last year Volvo introduced a more aerodynamic front end on 240 DL and GL models. For 1981 a new lightweight five-speed manual transmission has been installed in DL models. Even the most basic Volvo DL features four-wheel power disc brakes, power assisted rack and pinion steering, air conditioning, and orthopedically designed front bucket seats as standard. After years of refine- ments, the 240 is as ready as ever to meet the competition. Last year Volvo introduced a unique roadside assistance plan, ON CALL. Standard with all new Volvos, ON CALL offers a single toll-free number for emergency help 24 hours a day, 365 days a year. In combination with its 36- month Unlimited Mileage New Car Limited Warranty, Volvo believes it offers one of the most comprehensive customer security packages in the industry. For 1987, Volvo has raised the ante even further by extending its corrosion warranty to 96 months. We have worked hard to win Volvo customers," Mr.
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