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Magazine Bernecapitalarea Edition 1/2014 www.berneinvest.com Conversation Walter von Känel, President Longines Business Cutting-Edge Energy Bystronic Laser AG in Niederönz Research & Development Clean and Green SMIXIN AG in Biel Living Fairplay, Fun and Full Throttle National Summer Games 2014 in Bern The Swiss Market is waiting for you KPMG in Switzerland supports you with experienced specialists. We provide valuable local knowledge and assist you in your market entry. We help you setting up your company and managing tax & legal requirements. KPMG is here to support every step of the way – contact us. Hans Jürg Steiner, Partner Head of Tax & Office Manager KPMG Bern Hofgut, CH-3073 Gümligen-Bern T: +41 58 249 20 57 E: [email protected] www.kpmg.ch © 2014 KPMG Holding AG/SA, a Swiss corporation, is a subsidiary of KPMG Europe LLP and a member of the KPMG network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss legal entity. All rights reserved. The KPMG name, logo and “cutting through complexity” are registered trademarks or trademarks of KPMG International. GzD_INSERAT_bernecapitalarea_EN_280x210_270114.indd 1 27.01.2014 15:38:50 Contents / editorial 3 Conversation 4/5 “Staying True to Our Roots” Walter von Känel, President Longines Business 6–8 The “Spirit of Spiez” Lives On 60 years of the Miracle of Bern at the Belvédère Strandhotel in Spiez 9–11 Cutting-Edge Energy The Swiss Market is Bystronic Laser AG in Niederönz Research & Development waiting for you 12/13 Pumping Water with Sunshine BFH-TI in Biel 14–16 Clean and Green KPMG in Switzerland supports you with experienced SMIXIN AG in Biel Dear reader, specialists. We provide valuable local knowledge and assist you in your market entry. We help you Living High-skilled, high-performing and highly motivated: our well- trained young people play a major part in our region’s eco- 17–19 Fairplay, Fun and Full Throttle setting up your company and managing tax & nomic success. At the SwissSkills Bern 2014 championships National Summer Games 2014 in Bern legal requirements. KPMG is here to support at the BERNEXPO exhibition grounds from September 17 to every step of the way – contact us. 20 Apprenticeships Climb the Career Ladder 21, 2014, young professionals will be demonstrating just SwissSkills Bern 2014: 1st Swiss how attractive our vocational training courses are. vocational championships Hans Jürg Steiner, Partner Switzerland’s dual-track vocational system plays a key role Competition Head of Tax & Office Manager KPMG Bern in this. Our Skills Initiative – a joint initiative by the Federal Hofgut, CH-3073 Gümligen-Bern 21 Wellness Weekend on Lake Thun Government and the cantons – is aimed at providing the per- T: +41 58 249 20 57 Win a feel-good stay at Spiez fect framework for the advancement of high-skilled profes- E: [email protected] sionals. I am delighted to be involved in this initiative – through- Bern Economic Development Agency out Switzerland, but most specifi cally in the canton of Bern. 22 Relocations to the canton of Bern Innovative spirit and top performance at all levels form the New companies in the region basis for a fl ourishing economy. Meaningful ideas and their www.kpmg.ch 23 Training Professionals – Boosting Business successful implementation are often the result of contact Networking with the business community with real-life problems in industry and commerce. As the is the key to success Bern Minister of Economic Affairs and President of the Con- ference of Ministers of Economic Affairs, it is extremely im- portant to me to ensure that this success factor gets the recognition it deserves and is developed further. In this issue of bernecapitalarea you will fi nd out how, by working closely together, business and research and educational institutions are bringing the concentrated power of innovation to the Publication details canton of Bern. Publisher and concept: Bern Economic Development Agency (BEDA), Münsterplatz 3, CH-3011 Bern, tel.: +41 31 633 41 20, www.berneinvest.com I hope you enjoy reading our magazine! Text: Julia Weber Photography: Daniel Rihs, Bern Design: Casalini Werbe- agentur, Bern Translation: Marianne Creola, lingua-communications, Thun Yours truly, Printed by: Haller + Jenzer AG, Burgdorf. Printed on FSC-certifi ed paper. Circulation and publication method: “bernecapitalarea – magazine on busi- ness, science and living in the canton of Bern, Switzerland” is published twice a year in German, French and English and has a circulation of 5,500 copies. Picture credits: Daniel Rihs (p. 1, 3–5, 9–16, 18–19, 23), Deutsches Fuss- ballmuseum (p. 6–8), Fabienne Bühler/Schweizer Illustrierte/RDB (p. 17), Andreas Rickenbacher, Member of the Government swissskillsbern (p. 20), Strandhotel Belvédère (p. 21). All rights reserved. Articles and pictures may only be reproduced with the express consent of of the Canton of Bern, Minister of Economic Affairs the publisher and the chief editor. © 2014 KPMG Holding AG/SA, a Swiss corporation, is a subsidiary of KPMG Europe LLP and a member of the KPMG network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss legal entity. All rights reserved. The KPMG name, logo and “cutting through complexity” are registered trademarks or trademarks of KPMG International. GzD_INSERAT_bernecapitalarea_EN_280x210_270114.indd 1 27.01.2014 15:38:50 4 A conversation with Walter von Känel, Longines “Staying True to Our Roots” A conversation with Walter von Känel Tradition, elegance and excellence – Longines timepieces have been winning admirers with their outstanding qualities since 1832. Walter von Känel, President of Longines, explains how the brand from a small town in the Bernese Jura captures the hearts of watch lovers and athletes the whole world over. Your company has been located in Saint-Imier in the “The watch industry is innovative and conjures up dreams. The Bernese Jura for more than 180 years. What is it about success of Longines is attributable in part to the combination of this location that keeps it contemporary and ideal for these two factors. It’s also why the brand is equally as attractive your business activity? to our customers as it is to our employees.” “The history of Longines is closely bound “My job and up with the watchmaking tradition of the What are the defining characteristics of Longines? my passion are Bernese Jura. They have shaped and sti- “Elegance, tradition and excellence have been the hallmarks of one and the mulated one another. The specialization on the Longines brand since time immemorial. The first Longines watchmaking has been playing an important chronograph was produced in 1878; this also coincided with same.” economic role for our region since the 19th our entry into sports timekeeping, initially for horseracing. Since century and Saint-Imier continues to be a that time, we have launched a series of outstanding calibers. For promising watchmaking center on the international stage. Be- example, some of our current models feature exclusive and sides Longines, another contributory factor is the Haute Ecole unique column-wheel chronograph movements.” Arc Ingénierie, which has a campus here.” How have the Longines brand and products developed You began your professional life in the customs administra- in recent years? tion, then decided on a career with a renowned watchmaker. “Longines has remained true to its roots with regard to the design What was it that first appealed to you and still does about and the price segment. Continuity, consistency and purposeful- working in a watchmaking company? ness are our three guiding principles in the development. I would Walter von Känel occupies his non-working time with shooting, hiking, regional history and politics. The one-time commander of a Swiss Army infantry regiment is a member of the Conseil du Jura bernois. About the person Walter von Känel (72), President of Longines, was born in Schwerin (Germany) and spent his childhood in Saint-Imier in the Bernese Jura from 1945. The father of two completed a commercial apprenticeship with Nusslé SA in La Chaux-de-Fonds, worked in the federal customs ad- ministration and for the watch com- pany Jean Singer Ltd., before joining the sales department of Longines in 1969. Following positions as head of the sales department and head of the sales and marketing department, Walter von Känel has been President of Longines since 1988 and Member of the Extended Group Management Board of the Swatch Group since 1991. A conversation with Walter von Känel, Longines 5 also like to emphasize that our membership of the Swatch Group has enabled our continued growth, with the result that we currently rank among the four most important Swiss watch brands alongside OMEGA.” What is the Longines formula for success, especially also in the Asian market? “Alongside our high-quality products and the price segment as additional success factors, it is without doubt our knowledge of the market. The valuable contacts and information that we bring back from our travels are crucial to better understanding of our customers in the region of the world concerned.” Longines watches are used for timekeeping at world championships, your company is a partner of numerous international sports associations and sponsor of many world-class athletes. What links does Longines maintain with the sports venues, athletes and sports competitions in the Bern region? “We have been supporting sports competitions and athletes in the canton of Bern for decades. As official timekeeper at the Alpine Ski World Cup races in Wengen and Adelboden, we uphold our commitment to sport in the region. We are also represented in the Stade de Suisse with a Longines stadium clock. In addition, our organization was a partner and time- From his earliest childhood, Walter von Känel has had a passion for watch- keeper at the 2013 Federal Festival of Gymnastics making.
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