3/2018 Vol. 16 €9.90 commerce The magazine of the American Chamber of Commerce in Germany e.V.

energy&climate It’s time to take steps now

12TH TRANSATLANTIC INTERVIEW POLICY SPOTLIGHT BUSINESS CONFERENCE The mission of Keeping up the dialogue: In Trade We Trust Governor Phil Murphy Leadership Visit EDITORIAL

Accelerate your growth in Dear Readers, Germany’s capital has got it all: the most influential political and economic decision makers, innovative companies and an unrivaled concentration of science and research. Berlin has gre- at potential at its fingertips: Specialists and executives who are With all the changes happening to the energy sector and climate policy in the excellently trained and thrilled by the high quality of Berlin’s US and Europe, we thought it was time to dedicate an issue of commerce germany urban life. Check out our website with stories, portraits, facts to these topics. In the US, for instance, the share of renewable energy has & figures and find your reason why relocating your business to doubled since 2008 to 18% of all electricity, with particular strides made by Europe’s most thriving cities: Berlin. wind and solar projects in recent years. And on a transatlantic scale, the announcement this summer by the EU to import more liquefied natural gas (LNG) from the US opens the door for more business cooperation. At the same www.reason-why.berlin time, energy security remains a contentious issue for the transatlantic partners. But energy is just one side of the coin. In our cover story, we delve deeper into the topic of climate policy with Robert B. Weisenmiller, Chair of the California Energy Commission. In our exclusive interview, we discuss how climate protection and business innovation go hand in hand, and what Germany, California and the US can learn from one another Frank Sportolari regarding climate policy. Keeping with this focus, Claudia Kemfert from the German Institute for AmCham Germany Economic Research discusses how climate change can spur economic growth, while Mark Lawrence President from the Institute for Advanced Sustainability Studies addresses the topic of geoengineering. We also take a look at what our member companies Evonik, GE and are doing to combat climate change.

Of course, given all that’s going on in transatlantic affairs, we couldn’t limit this issue just to energy and climate policy. In Transatlantic Trends, Jamie Fly from the German Marshall Fund of the United States tells us what to make of the US midterm elections. We also share our own takeaways from two recent trips to the US: our Leadership Visit and our delegation trip with the Telecommunications, Inter- net and Media (TIM) Committee. And we also sit down in this issue to talk with Phil Murphy, Governor of New Jersey, about transatlantic trade and investment — topics that defined our Transatlantic Business Conference in Berlin, which we also report about on pages 8–10.

To sum it up: We’ve been busy this fall representing the voice of transatlantic business — and not just on energy and climate policy. As this year comes to a close, we want to thank you for your support, dedication and commitment to our organization in 2018. Happy holidays! We look forward to seeing you at our New Year’s Receptions in January!

Enjoy reading,

Frank Sportolari Illustration: Charlotte Hintzmann commerce germany 3/2018 3 amcham germany invites you CONTENTS

The voice of transatlantic business  12TH TRANSATLANTIC MIDTERM 8 BUSINESS CONFERENCE 32 LEADERSHIP VISIT 28 ELECTIONS’ RESULTS

16 COVER STORY th Annual Membership ENERGY & CLIMATE 26 PHIL MURPHY Meeting 2019 6 CHAMBER NEWS TRANSATLANTIC TRENDS th 116 8 12 Transatlantic Business Conference 26 Transatlantic business: Trade missions Urban Supply Chain 11 Interview with Lisa Davis, Siemens AG keep the dialogue going 12 US company rankings 28 Midterm elections’ results: A divided The city of tomorrow in a globalized world 14 AmCham Germany surveys country, a deeper gridlock Make sure to save the date for our next AmCham Germany COVER STORY POLICY SPOTLIGHT Annual Membership Meeting. 16 Energy & climate: The time for action 30 Delegation Trip – Digitalization: is now when? May 17, 2019 Only common regulations will work 32 Leadership Visit: The importance where? EMPORIO Hamburg VIEWPOINT of transatlantic business diplomacy Valentinskamp 70, 20355 Hamburg 19 from our members 34 Political voices from Germany • Energy efficiency at the molecular level: High-quality silicas Invitations with the detailed program will be sent out in April 2019. 3 QUESTIONS FOR • Merkur: A rising star in offshore wind 35 Adel Al-Saleh, Deutsche Telekom AG Take this opportunity to network with representatives from the trans- farms contact atlantic business community as well as from industry and government • No brand is an island 36 NEW MEMBERS 22 external Mandy Elgner and discuss the future of transatlantic cooperation. • Climate protection as growth engine T +49 69 929104-30 You also have the opportunity to present yourself as an event 38 OUTLOOK E [email protected] in Germany partner. Feel free to contact Mandy Elgner to discuss various ways • Climate geoengineering 39 CALENDAR of supporting us! www.amcham.de Photo credit: Jan Zappner/Raum11; AmCham Germany; lightwise/123rf; SIEMENS AG; Sandra Hauer commerce germany 3/2018 5 CHAMBER CHAMBER NEWS NEWS

Lindner in : Liberal values and free trade NextGen Initiative: Call for nominations AmCham Germany welcomed more than 300 the Western world, so defending liberal guests to its Business After Hours event in values was more relevant than ever. He Munich on Sept. 5, 2018. Attendees came added that recent developments were no to hear , Chairman of Ger- reason to question transatlantic relations many’s Free Democratic Party (FDP), speak as there was no real alternative. For Lindner, about the importance of transatlantic rela- transatlantic relations should be made tions. In his remarks, Lindner observed that a priority in foreign policy. “Free trade is New Nominations Committee Chair: Han Steutel the US had always played a leading role in beneficial for everybody,” he concluded. Strengthening the future In memory of of AmCham Germany The AmCham Germany Board of Directors elected Han Steutel of Bristol-Myers Ulrich W. Reinholdt by creating and supporting Airlift Contest: Inspiring tribute to transatlantic friendship an enthusiastic young Squibb to become new Chair of the AmCham Germany Nominations Committee in August 2018. AmCham Germany mourns the leadership team and the human connections that transcend loss of its long-standing member The Nominations Committee compiles the list of candidates for election to the the changing political landscape. Deputy Ulrich W. Reinholdt, who passed Board of Directors and the Executive Committee before each Annual Membership Chief of Mission Robin S. Quinville from the away on Nov. 7. Meeting. The committee also supports both bodies by organizing reelections and US Embassy Berlin and Sawsan Chebli, State overseeing personnel changes that occur between Annual Meetings. of Berlin Delegate to the Federation, and We have lost a very special per- Permanent Secretary for Active Citizenship son and an exceptional friend. Our NextGen Initiative had a successful Steutel takes over this important task from Dr. Lutz R. Raettig, Chairman of the and International Relations, were among Ulrich was committed to start in 2018. Now we are calling for Supervisory Board at Morgan Stanley Bank AG, whom AmCham Germany would the speakers that evening and also presented AmCham Germany for nearly the next group of 25 to 30 young pro- like to thank for his many years of service. AmCham Germany would also like to the awards. Cherno Jobatey, journalist and 35 years as an active member, fessionals to join the program and spend express its gratitude that Raettig will continue to serve as a member of the AmCham TV presenter, served as the host, enlivening both individually and on behalf 12 months learning more about trans- Germany Executive Committee. the event in his own entertaining way. Delta of AIG, and he generously sup- atlantic business, refining leadership AmCham Germany acknowledged the win- Air Lines generously provided a roundtrip ported our cause. He also served skills and expanding professional net- Steutel has served as a member of the AmCham Germany Board of Directors since ners of the Chamber’s Berlin Airlift Contest flight to New York for two as the first prize, as a member of our Board of works. Member companies may nominate 2015. He has been General Manager of Bristol-Myers Squibb in Germany since at a Transatlantic Evening held on Nov. 8, which fittingly went to Oswald for his Directors for over 10 years. up to two potential candidates each. 2008 and took the reins of the Association of Research-Based Pharmaceutical 2018. Prizes were awarded to Tim Oswald immensely creative, inspiring short story For more information, please visit Companies (vfa) in 2016 as Chairman of the Board. Steutel has also been a mem- (17), Oskar Rabe (18), Sarah Lawton (25) “America Gives Me Wings.” For more infor- Rooted deeply in his personal www.amcham.de/next-gen ber of the Board of the Federation of German Industries (BDI). and Matthias Obermeier (22), whose writings mation about the contest and the Trans- convictions, Ulrich’s dedication collectively sent a positive signal about the atlantic Evening, please visit: to transatlantic friendship was stability of our shared transatlantic values www.airlift-contest.com unwavering, even in difficult times. He was a passionate Advocacy calls: Talking with US governors bridge-builder for transatlantic relations and served as a role All things considered, in the US politics investments of $373 billion as well as by Illinois, Pennsylvania and North Carolina, Adjustment of membership dues for 2019 model for all of us in a way that are local. This is why AmCham Germany improving infrastructure and education. for example, German direct investment is will continue to inspire us long is making a point in reaching out to US This is at stake if economic cooperation a key factor for economic growth and To sustain the Chamber’s high-quality ser- NextGen Initiative and the significant expan- after his passing. governors. We initiated a series of phone between the US and Europe declines innovation. By talking to the governors vices, the AmCham Germany Board of sion of contacts with US government calls with governors because, after all, because of trade tensions. on the phone and including our members Directors has decided to adjust membership representatives ensure AmCham Germany We thank Ulrich Reinholdt for their states are directly impacted by the in these calls, we highlight this, explain dues in 2019 in accordance with the German can continue to play a strong role in the all that he contributed to our White House’s trade policies. German In past months, many governors have the necessity for a reliable political frame- consumer price index. We continuously work transatlantic business community. Should organization. We will always businesses with their subsidiaries and traveled to Washington, DC, to advocate work and encourage the governors to to improve AmCham Germany for the bene- you have any questions, please contact our remember him and his generous production sites contribute to the US econ- against tariffs and to push for constructive continue to make their (and our) voices fit of our members. The introduction of online membership team: spirit. omy by providing 674,000 jobs and trade negotiations. In Indiana, Michigan, heard in Washington, DC. events registration, the establishment of the [email protected] Photo credit: Bristol-Myers Squibb Photo credit: Florian Freund, Gregor Fischer/Raum11, AIG 6 commerce germany 3/2018 commerce germany 3/2018 7 Photo credit: Jan Zappner/Raum11 8 4 3 2 1

the 21 Shaping trade Former US Secretary of Transportation Rodney Slater, Partner, Squire Patton Boggs. Patton Squire Partner, Slater, Rodney Transportation of Secretary US Former #openspace. to visit asite in part took members Germany AmCham Transatlantic“The ­ Partnership Management AG, Board, in a participated panel on discussion Alexander Linn, Partner, and Member Deloitte, Kaufmann, of Donatus the Richard Grenell, of Ambassador A. the United States of to America Germany. 12 th transatlantic business transatlantic conference 1 — Catching Opportunities and— Facing Catching Opportunities Challenges.” st century “ Trade can peace secure and freedom, but trade is facing disruption. facing is trade but

for T afford to go it alone. alone. it go to afford can country no that —showed protectionism and populism nationalism, with —coupled ity inequal and change climate like challenges that out pointed also He challenges.” global solving on collaborate to ability our weaken we trade, weaken we “When explained: Company, ical Chem Dow The of CEO Fitterling, R. James As US. the from CEOs by including over, and over sized empha was services and goods of exchange the than more is trade free that fact The Free tradeasaglobalforceforgood visits. site as such elements new incorporated and community NextGen our of integration agreater fostered Berlin, to event the relocated we year This capital. German the in sessions breakout and panels speeches, of days two

Business Conference set the tone for for tone the set Conference Business 12 our of opening the at Commerzbank of Chromik h e above quote by Dr. Marcus Dr. Marcus by quote e above

” commerce germany th Transatlantic 3/2018 - - - commerce germany 3 3/2018 2 4 CHAMBER NEWS 9 12th transatlantic business conference CHAMBER NEWS MEDIA PARTNER co-organizers Commerzbank | Deloitte | BDI Lisa Davis participated in this year’s Transatlantic Business Conference in Berlin. During the event, we had Keeping with this global focus, Member of the the opportunity to talk with her about Siemens Managing Board Lisa Davis spoke about energy efficiency and the transition to the impact of tariffs and how global supply chains renewable energy. spur competition. She also pointed out that trade agreements have the benefit of setting transparent rules for everyone. Energy efficiency:A win-win The conference speakers agreed: We need to shape trade responsibly. For Fitterling, that meant promoting business investment and fostering for business and the environment workforce development.

Europe must act now Lisa, what trends are shaping future energy Topics like tariffs were in the spotlight, but speak- systems? INTERVIEW WITH LISA DAVIS ers also issued a clear mandate to Europe. For the The share of renewables in the energy mix is EU to avoid becoming a pawn of other powers, it continuously increasing. This is primarily because

must step up to the plate and develop a unified of efforts to combat rising CO2 emissions, but also are countless ways to save energy depending on 1 strategy — whether on trade or digitalization. because of renewables’ competitiveness against where a company consumes energy: in its trans- Speakers called for similar political foresight when fossil energy sources. At the same time, the global portation systems, in its offices, or even in its Lisa Davis reforming international institutions such as the need for electricity is growing — even in traditional industrial plants. Member of the Managing World Trade Organization and shaping trade for primary-energy sectors like heat and mobility. With Efforts at Siemens prove that much can be done Board of Siemens AG the 21st century. the systems’ rising level of intelligence, these today. In 2015, our company pledged to become www.siemens.com different elements must be linked to optimally climate neutral by 2030. Siemens has since been US and German government representa- exploit the advantages of each. Connecting and able to lower its CO emissions from around Lisa Davis is responsible 2 for the global energy tives: Different views, similar challenges integrating more and more assets offers great 2.2 million tons of emissions in fiscal 2014 to business at Siemens and is efficiency potential to the energy system as well 1.6 million tons in 2017 — a reduction of about Chair and CEO of Siemens We also welcomed US Ambassador to Germany as to individual companies, which mutually profit 27%. We’re reducing our carbon footprint by, for Corporation, USA. Richard A. Grenell, who emphasized that the US from efficiency gains and cost savings. example, using distributed renewable energy sys- Previously a vice president remained committed to free trade as long as it is tems, investing in smart e-mobility solutions, and at Royal Dutch Shell in the fair trade. At the same time, State Secretary The UN has stepped up its call to enhance energy increasing the energy efficiency of our processes. US and Great Britain, Davis 2 3 Dr. Ulrich Nußbaum from the Federal Ministry for efficiency and curb global CO emissions. How joined Siemens in 2014 2 where she continues to Economic Affairs and Energy recognized that while will this affect businesses? What role does German-American cooperation serve as a member of the the German and US governments have different The recent IPCC (Intergovernmental Panel on play in the energy transition? Siemens AG Managing views, both countries are confronted with similar Climate Change) report calls for urgent action to The added value of transatlantic collaboration Board. challenges. limit global warming to just 1.5 degrees Celsius to to Siemens, a global company, is obvious: We avoid the most serious consequences of global leverage people skills and know-how from Germany Great potential in transatlantic relations warming for our climate. Companies must take and the US as well as many other countries. Devel- Our conference also gave us the opportunity to this challenge seriously; it’s part of our responsi- opment of our flagship gas turbine, the HL-class, talk about areas of US-EU cooperation, for instance bility to society. Policies will certainly address this was, for example, driven by experts from Berlin, through live polls with the audience. These revealed decarbonization goal by introducing greater reg- Mülheim and Erlangen as well as from Charlotte that participants saw the most potential for co- ulation and higher savings targets. The bottom and Orlando. Such a project benefits considerably operation in the automotive sector, digitalization, line is this: Energy efficiency is not a burden for from the diversity, specialized know-how and the 4 5 cybersecurity and advanced manufacturing, and companies, rather it often constitutes a readily customer proximity on both sides of the Atlantic. 1 Member of the AmCham Germany Executive Committee Dr. Sylvia Rothblum, the majority expected their profits in the US to available potential for reducing a company’s costs. This shared value creation naturally extends SVP of German Speaking Territories & Israel, Warner Bros. Entertainment GmbH. increase in 2019. It’s a win-win for business and the environment. beyond our company. We work with partners and 2 Theresa Fallon, Director, Center for Russia, Europe, Asia Studies. suppliers around the globe to develop and deliver 3 AmCham Germany members learn about the Dell EMC Pivotal Labs. When all is said and done, the critical point is this: How should companies approach the goal of the best, most innovative products, solutions and 4 Participants gave direct feedback on current transatlantic issues through live polls. We must actively make the case for strong trans- decarbonizing their operations? services. The technological progress needed to atlantic ties. Or, as our President Frank Sportolari: The cheapest, most environmentally friendly shift our energy systems gains a lot from the close 5 James R. Fitterling, CEO, The Dow Chemical Company. “Talking on its own does nothing. We need to act.” energy is always the energy you don’t use. There interaction of our innovative economies. Photo credit: Siemens 10 commerce germany 3/2018 commerce germany 3/2018 11 top 50 + top 30 CHAMBER NEWS US company rankings: Further growth in sales ar manufacturer Ford again topped the Similarly, AmCham Germany’s ranking of the 30 annual ranking with sales of €22.71 bil- largest US employers in Germany includes all sub- The overall investment conditions for US companies in Germany remain steady. lion in Germany in 2017. Online retailer sidiaries with a majority of parent company shares This is the result of AmCham Germany’s annual ranking of the TOP 50 Ameri- Amazon took over second place with in US possession. Crevenue of €15.6 billion, while ExxonMobil Central can subsidiaries and the 30 largest US employers in Germany: Sales among Europe Holding (Esso) climbed to third place with The information for both rankings is either provided the TOP 50 increased on average by 3.4% in 2017 (3.2% in 2016), while the sales of €8.7 billion (including petroleum tax). directly by the companies or based on estimates Cigarette and tobacco manufacturer Philip Morris and research conducted by AmCham Germany and 30 largest US employers in Germany represented more than 300,000 jobs. came in fourth place with €6.6 billion in sales Accenture in September 2018. revenue (including tobacco tax), while IBM Deutsch- land completes the top five with estimated sales of €6.3 billion.

Excerpt The TOP 50 US companies in Germany in 2017 Excerpt are most active in the automotive, information and communications technology (ICT) and service TOP 50 sectors and represent total sales revenue of around TOP 30 US companies in Germany €171 billion. largest US employers in Germany The 30 largest US employers in Germany

AmCham Germany also releases a list of the 30 TOP 50 US companies in Germany* largest US employers in Germany in addition to its TOP 30 US employers in Germany* annual TOP 50 ranking: McDonald’s Deutschland Company Top executive(s) Address Sales in 2017 (€) Employees US parent company Branch/industry remained the largest US employer in Germany, with US Employers in Germany Employees 2017 1. Ford-Werke GmbH Gunnar Herrmann, Henry-Ford-Str. 1 22,710,000,000 24,000 Ford Motor Company Automotive 60,000 employees in 2017 (estimate, including 1. McDonald’s Deutschland LLC 60,000 1, 2 www.ford.de Wolfgang Kopplin 50735 Dearborn, MI franchises), followed by Ford-Werke GmbH 2. Ford-Werke GmbH 24,000 2. Amazon Deutschland 1 Ralf Kleber Marcel-Breuer-Str. 12 15,646,000,000 2, 3 14,500 2 Amazon.com, Inc. Internet retail (24,000), ManpowerGroup Deutschland (23,954), www.amazon.de 80807 Munich Seattle, WA 3. ManpowerGroup Deutschland 3 23,954 United Parcel Service Deutschland (19,000) and 3. ExxonMobil Central Europe Florian Barsch Caffamacherreihe 5 8,700,000,000 3,000 Exxon Mobil Corporation Oil and gas (up- and Amazon (14,500). 4. United Parcel Service 19,000 Holding GmbH 20355 Hamburg incl. petroleum Irving, TX downstream), 5. Amazon Deutschland 14,500 4 corporate.exxonmobil.de tax chemicals 6. IBM Deutschland 13,500 1 4. PHILIP MORRIS GmbH Markus Essing Am Haag 14 6,646,000,000 2, 3 2,100 2, 4 Philip Morris International Tobacco About the US company rankings www.pmi.com 82166 Gräfelfing incl. tobacco tax Inc., New York, NY 7. GE Deutschland 10,000 AmCham Germany’s annual TOP 50 ranking lists 5. IBM Deutschland 1 Matthias Hartmann IBM-Allee 1 6,300,000,000 13,500 IBM Corporation IT 8. Procter & Gamble Germany 10,000 4, 5 www.ibm.com/de-de 71139 Ehningen estimate estimate Armonk, NY the largest US companies in Germany and subsid- 9. Aramark Holdings GmbH & Co. KG 3 9,200 4, 5 6. JET Tankstellen Deutschland GmbH Jörg Biermann, Georg Ober, Caffamacherreihe 1 6,177,000,000 2, 3 250 Phillips 66 Company Energy iaries of American parent companies with more 1 www.jet-tankstellen.de Anthony Reddington 20355 Hamburg incl. petroleum estimate Houston, TX than 50% American capital in Germany as mea- 10. Adient Germany Ltd. & Co. KG 8,300 tax sured by sales revenue in the previous year. The 7. McKesson Europe AG Tilo Köster, Alain Vachon Stockholmer Platz 1 4,653,000,000 2, 5 2,300 2, 4, 6 McKesson Corporation Pharmaceutical and Footnotes: criterion for sales is net revenue, i.e., sales without 1) AmCham Germany estimate. www.mckesson.eu/mck-de 70173 Stuttgart San Francisco, CA medical manufacturing 2) Including franchises. value-added tax. The petroleum tax and tobacco 3) Significant US employer, but not in TOP 50 Ranking due to lower 8. HAVI 1 Klaus Rueth Geitlingstr. 20 4,600,000,000 1,300 The HAVI Group, LP Food service logistics sales revenue. tax are an exception. 4) Data taken from company website and/or annual report www.havi.com 47228 Duisburg estimate estimate Downers Grove, IL pursuant to SEC filing requirements. 5) Company estimate. 1 9. GE Deutschland Dr. Wolfgang Dierker Bleichstr. 64-66 4,500,000,000 10,000 General Electric Company Energy, technology, Footnotes (table on ): www.ge.com/de 60313 Frankfurt/M estimate Boston, MA service 1) In cases where no corporate identity is given (e.g., GmbH, AG or KG), sales are generally combined from multiple 1 sources; that is, from various associated companies. 10. Google Deutschland Dr. Alwin Mahler ABC-Str. 19 3,850,000,000 1,100 Alphabet Inc. Internet services 2) Data taken from company website and/or annual report * Find the complete TOP 30 listing in the AmCham www.google.de 20354 Hamburg estimate estimate Mountain View, CA pursuant to SEC filing requirements. 3) Data converted from US dollars and rounded based on Germany Yearbook 2019 or on our website. average annual exchange rate for 2017. 4) Company estimate. Estimates were conducted solely by AmCham Germany and Accenture. Note: If more than one top executive is given, names are listed alphabetically. 5) Data for 2018. 6) Employee data for GEHE Pharma Handel. * Find the complete TOP 50 listing in the AmCham Germany Yearbook 2019 or on our website.

12 commerce germany 3/2018 commerce germany 3/2018 13 amcham germany surveys CHAMBER NEWS

Our surveys always address current events. For that reason, it was important Your opinion is important to us for us to ask our members for their opinions on the US midterm elections held on Nov. 6, 2018. o learn where our members stand on the most pressing transatlantic issues and how we can best represent their interests, AmCham Germany regularly conducts short surveys, or “flash polls,” and communicates the results directly to members of the media and political stakeholders. These IN SPITE OF CURRENT POLITICAL DISPUTES, HOW STRONG flashT polls are short and anonymous, and members are invited to participate through email. Here are a 3.1 DO YOU ASSESS THE DAY-TO-DAY BUSINESS RELATIONS few of the interesting findings we’ve gathered this year — all thanks to the active participation of so BETWEEN EUROPE AND THE US? many of our members! [n = 172] In spring 2018, we wanted to know what effects the Trump administration’s policies were having on the business community’s mood about the economy. 1 — Very strong 30%

2 — Strong 52% ON THE WHOLE, DO YOU FEEL CONFIDENT OR UNCERTAIN 3 — Neutral 11% 1 ABOUT US TRADE AND ECONOMIC POLICY? [n = 108] 4 — Weak 6%

5 — Very weak 1%

Confident or 10% very confident IN YOUR OPINION, WHAT POLICY ISSUES SHOULD Neutral 21% 3.2 THE NEW CONGRESS COMMIT TO THE MOST? [n = 180]

Uncertain or 69% very uncertain Investment in infrastructure 52%

Healthcare reform 46% You can learn more about Expansion of renewable energy 41% the midterm elections in our guest article on page 28 of this issue of commerce But we also looked at competitive conditions generally — not just in the US. Immigration reform 37% germany. In it, Jamie Fly, Senior Fellow and Director Workforce training 27% of the Future of Geopolitics Program at the German HOW HIGH IS THE CURRENT PRESSURE ON GERMANY TO REFORM Marshall Fund (GMF), has summarized the aftermath 2 IN ORDER TO REMAIN COMPETITIVE INTERNATIONALLY? DO YOU EXPECT CONCRETE POLICY CHANGES TO HAPPEN of the elections from the [n = 142] 3.3 GIVEN THE RESULTS OF THE US MIDTERM ELECTIONS? perspective of an American. [n = 181]

Very high 52% Yes 36%

High 38% No 51%

Not so high 10% Unable to tell 13% For more information please contact [email protected]

14 commerce germany 3/2018 commerce germany 3/2018 15

COVER STORY

INTERVIEW WITH ROBERT B. WEISENMILLER, PH.D.

energy & climate

erman public discourse portrays California’s climate policy very positively. Germany has also been regarded as a longtime global leader The time for action inG climate policy. Does California see itself as a pioneer and leader? Yes. Californians see themselves as leaders in addressing climate change and reducing greenhouse gas emissions. A watershed moment in the state’s is now Since the US administration announced history happened in 2006 with the passage of its intention to withdraw from the Paris legislation under Arnold Schwarzenegger’s admin- Agreement, a broad alliance of states, istration. The legislation required a sharp reduction of greenhouse gas emissions to 1990 levels by municipalities, cities and businesses has 2020. Thanks to current Governor Edmund G. formed to continue support for climate Brown Jr. this goal was met four years ahead of action and has reaffirmed its commitment schedule. So we are not just making goals but to the global pact to reduce greenhouse meeting and surpassing them. As Governor Brown gas emissions. California, the world’s has said, “California isn’t waiting for the rest of the world before it takes action on climate change.” fifth-largest economy, has been at the At the same time, California believes it has a duty forefront of this movement. to share its knowledge and expertise globally. California emits only 1% of the world’s greenhouse About When it comes to developing new ideas gas emissions, so without others joining the effort and processes for climate protection, our impact is minimal. Robert B. Weisenmiller, Ph.D., California has been a pioneer in the US was appointed chair of the Critics of Germany’s climate policy often say that California Energy Commission in for many years now. And it’s no wonder January 2011 by California Germany cannot save the climate alone and trying Governor Edmund G. Brown Jr. why: As we’ve just seen in the last few to do so would endanger Germany as a business Weisenmiller brings more than weeks, the state suffers from droughts location. How does California’s economic growth 30 years of energy experience and forest fires more than hardly any compare with that of the US as a whole? to the Commission, including other US state. We spoke with Robert Since 2000, California has reduced emissions expertise in electricity and gas by 9% while the state’s economy grew by 46%. markets and California regula- B. Weisenmiller, Ph.D., Chair of the The rest of the US economy grew by 35%, accord- tory policies. California Energy Commission, about ing to a California Energy Commission annual He has served as an expert wit- the details of California’s climate policy, report. Furthermore, California’s electricity sector ness in more than 100 state and federal regulatory commission how climate protection and business is now 40% below 1990 greenhouse gas emission proceedings and authored innovation can go hand in hand, and levels. numerous publications on elec- tricity and natural gas markets. what Germany as a European pioneer in Do Californians support the climate protection He holds a doctorate in chemis- climate matters and California can learn measures? try and a master’s in energy and from each other. Most of these emissions reductions were resources from the University of achieved in the power sector, where California California, Berkeley. nearly tripled renewable energy production over the past decade. Polls show that Californians sup- port relying on clean, carbon-free energy, and they hope others follow. Photo credit: Carloscastilla / Alamy Stock Foto 16 commerce germany 3/2018 commerce germany 3/2018 17 VIEWPOINT FROM OUR MEMBERS

California is driving energy ad- vancement in the US. Many states Energy efficiency at the molec- adopt and benefit from California air standards and energy efficiency standards. For example, California’s ular level: High-quality silicas vehicle greenhouse gas emission standards have been adopted by 12 other states. California and many of DR. BERNHARD SCHÄFER, E V O N I K these states will sue the Trump Revolutionizing grid-connected energy storage: Znyth™ (zinc hybrid cathode) administration if it attempts to Battery Technology — a project supported by the California Energy Commission. weaken these standards. he efficient use of resources supports Improving engines isn’t the only approach production of energy-efficient, environ- California has set a goal of using only renewable In 2018, government representatives from mentally friendly products. This makes to boosting energy efficiency in vehicles. energy sources by 2045. How will that goal be California and Germany met for the second time it a key factor when it comes to devel- Bernhard Schäfer highlights the role tires play oping large portions of Evonik’s business. reached? for the California-Germany Bilateral Energy T Our electric utilities are required to develop Conference. What can Germany learn from in conserving resources. long-term plans to gradually increase clean energy California and vice versa? More efficient and safer driving sources while maintaining reliability, controlling The California Energy Commission has a costs and reducing greenhouse gas emissions. Our long-standing relationship with the German Federal Our Resource Efficiency Segment puts us among Dr. Bernhard Schäfer initial goal was 60% renewable energy by 2030. Ministry for Economic Affairs and Energy. We the world’s leading manufacturers of silicas for Today, when the large hydroelectric and nuclear began bilateral meetings in 2013, since both regions low-rolling-resistance and fuel-saving tires. Up to Senior Vice President, Rubber Silica at energy sources are included, California already have been leading the way with renewable energy. 20% of a car’s fuel consumption is used to just AG We have had equivalent authorities from Califor- overcome tire resistance. The tire industry has a www.evonik.com nia and Germany work together on lessons learned, major interest in reducing this rolling resistance, Dr. Bernhard Schäfer studied especially regarding energy markets. Germany is and this is where our high-quality precipitated mechanical engineering at Germany and California must ahead of California on decarbonizing the trans- silicas come in. They do more than just improve RWTH Aachen University. portation sector and California is ahead of Germany rolling resistance, they also enhance wet grip. In After completing his doctor- continue to lead ate, he began his career on decarbonizing the power sector. Germany and doing so, they shorten braking distances by several working as head of the extru- California must continue to lead. meters, which contributes to driving safety. sion pilot plant at Evonik sources 60% of its electric energy from carbon-free Röhm in Weiterstadt. He sources. California’s 100% zero-carbon goal is a Germany sometimes lacks the courage to try Production of silica does not depend on the use of went on to hold other leader- planning goal. We are well on our way, but cre- new things. The country is not considered as petrochemicals, and this makes it a good fit for ship positions, including head of the Construction & ativity and new technology will be needed. open to technology as California. Is the openness Evonik’s sustainability business strategy. Mobility Product Line, and of California and the fact it’s home to Silicon spent some time working in What are some promising technologies that can Valley an advantage for the creation of ambitious Demand for precipitated silica is high in the tire area, this new silica reinforces tire tread compounds the US. In 2016, Schäfer help cope with climate change? climate policy? industry — and the North American market is no by increasing stiffness while remaining easy to became Senior Vice President One of the most promising technologies is Yes. California and Silicon Valley are home to exception. We’ve responded to this market devel- process. This makes it especially well suited for of the Rubber Silica Product Line in Evonik’s Resource energy storage. California has the largest energy a dense concentration of cleantech investment and opment by building a new production plant: Evonik large tires, such as those used for SUVs — a type Efficiency Segment. storage market in the US and battery technology home to many innovators that have taken a pro- has invested $120 million into a facility located in of vehicle that dominates the US market, which is is rapidly evolving. As battery technology advances, active approach to climate change. Despite a will- the US Southwest, creating 40 new jobs in the the world’s largest. it benefits the electric grid and helps the shift to ingness to try new things, formidable climate process. The deciding factor in choosing to invest zero-emission vehicles. Since 50% of California’s change challenges persist. California and Germany in this site was the close proximity to our key greenhouse gas emissions and more than 80% of must stand together to boldly confront challenges. customers in the tire industry. Production of silica does not criteria pollutants — carbon monoxide, lead, nitro- To adapt, California and Germany must take steps depend on the use of petrochemicals gen dioxide, ozone, particulate matter and sulfur to avoid severe consequences. We cannot afford Combining customer requirements with dioxide — are from transportation, California must to wait. California completed a climate change resource conservation electrify its transportation fleet, including cars, assessment this year that forecasts a dire future All in all, the US offers us an attractive market buses and trucks, to meet the state’s climate goals. where climate extremes threaten lives and the We will soon be bringing a tailored solution to the with an investment-friendly environment and energy infrastructure: Two-thirds of Southern US: Production of Evonik’s newly developed silica allows us to remain close to our customers who California’s climate policy deviates strongly from California’s beaches could be wiped out as a result ULTRASIL® 7800 GR is due to start soon in South have a strong interest in solutions that conserve that of the US government. How is California’s of climate change and the average area burned by Carolina. Thanks to its greater specific surface resources. climate policy perceived in the US? wildfires could nearly double by 2100. Photo credit: Eos Energy Storage Photo credit: Stefan Wildhirt 18 commerce germany 3/2018 commerce germany 3/2018 19 VIEWPOINT Merkur: A rising star FROM OUR MEMBERS in offshore wind farms Filled with rows of giant gray-and-red wind turbine No brand nacelles, the huge parking lot behind GE’s wind turbine factory in Saint-Nazaire, France, looked like is an island a base for AT-AT walkers from Star Wars. Fashion companies help tackle the environmental challenges the world faces today. But the biggest gains can be made if brands work together and join their peers to set industry- wide standards and best practices on a global scale. KAROL TREJO, PUMA

lothing and shoes are an essential part aims to evenly share the global carbon budget Karol Trejo of our lives. Not only do they cover basic among industries and companies to limit global Manager, Corporate Sustainability needs such as protection and comfort, warming to well below 2 degrees Celsius and keep www.puma.com they are also an expression of people’s them in line with the targets set in the Paris Agreement. Cidentity. The fashion industry is a significant sec- Karol Trejo is a professional in corporate and supply-chain GE Renewable Energy designed and built the GE tor of the global economy. Over 80 billion items Fashion brands are increasingly partnering with sustainability with 15 years of Haliade 150-6MW, and the turbines use huge blades of clothing are consumed across the world every their peers to generate the leverage needed for experience addressing social manufactured by another GE company, LM Wind year. The industry represents over $1.3 trillion in systemic change. Over the last five years there and environmental issues. She joined PUMA in 2008, speciali- DR. WOLFGANG DIERKER, GENERAL ELECTRIC Power in Castellon, Spain. Five of the same turbines sales and employs millions of people, most of them has been an increasing number of projects focused are already working at America’s first offshore women in developing countries. on resource efficiency and access to renewable zing in the footwear and textile industry in the EMEA region. wind farm near Block Island, Rhode Island. energy in the supply chain. These projects profit In her current role, Trejo manages The long value chains linked to the fashion indus- from joint implementation and shared resources. cross-functional activities and Dr. Wolfgang Dierker hese massive structures rise 10 meters The world’s largest wind turbine try are resource intensive. This process starts with PUMA has actively engaged with its suppliers, projects for topics related to climate change, human rights Managing Director of from the ground and shelter the gener- the production of fibers such as cotton or poly- peers and international organizations on such and vendor compliance. General Electric Deutschland ator and other parts of GE’s Haliade While the Haliade 150-6MW is gigantic in its own ester; proceeds to manufacturing, which includes, projects. The results show that energy- and Holding GmbH offshore wind turbines from the ele- right, GE and LM Wind Power engineers are already for instance, leather tanning or fabric dyeing; and water-saving measures result in direct financial Karol Trejo holds a degree in industrial engineering from the www.ge.com Tments. But the steel behemoths, all 66 of them, working on the next design. The Haliade-X 12MW continues to the point when consumers wash their benefits and reduced carbon emissions. Examples Tecnológico de Monterrey, Dr. Wolfgang Dierker is are now gone. Perched 100 meters above the North will be the world’s largest and most powerful wind clothes at home or dispose of them (landfill or of these projects include the SAVE program funded Mexico and an MSc. from the Managing Director of General Sea, the machines will soon power Merkur, one of turbine. Just one 12-megawatt turbine will be incineration). The World Wildlife Fund estimates by the German Development Bank (DEG), the University of Freiburg, Germany. Electric Deutschland Holding Germany’s largest offshore wind farms, located capable of powering the equivalent of 16,000 that it takes around 2,700 liters of water to produce Vietnam Improvement Program (VIP) and the GmbH and has been National some 35 kilometers from the sandy beaches of European homes. one cotton t-shirt. That is enough water to supply Partnership for Cleaner Textile (PaCT) in Bangla- Executive and Director of Borkum Island. Each of the turbines has a rotor one person for almost three years. The carbon desh, which is funded by the International Finance Government Affairs and Policy for GE Digital Europe since that spans 150 meters in diameter and has the Built to work in waters as deep as 50 meters, the footprint of a single t-shirt amounts to 3 kilograms Corporation (IFC), as well as the Clean by Design 2010. Previously, he had capacity to generate 6 megawatts. GE installed Halide-X’s record-breaking rotor will span 220 of carbon dioxide. program initiated by US-based NGO Natural worked as Director of the last of them on Sept. 14, 2018. meters in diameter with three 107-meter blades. Resource Defense Council. Government Affairs at Its total height above sea level will be around 260 With alarming scientific reports being published Hewlett-Packard for six years meters — higher than the MesseTurm in Frankfurt and the signs of climate change already visible There is the need and the opportunity to facilitate and was considered one of the Offshore wind as important part of most influential computer- Energiewende am Main. today, fighting climate change is one of the most sustainable business models that lead to more industry lobbyists in Berlin. relevant topics on the corporate agenda. The United efficient processes and a significant reduction in Dierker also serves as Policy When the 400-megawatt Merkur comes online, Currently, the biggest challenge for energy tran- Nations estimates that the fashion industry is energy, water and carbon emissions. Existing Coordination Committee Chair it could generate up to 1,750 gigawatt-hours annu- sition is acceptance within society. The visibility responsible for 10% of global greenhouse gas emis- environmental and social challenges within the at AmCham Germany and is ally — enough to supply 500,000 German homes of onshore wind turbines plays a major role here sions. The magnitude of the challenge requires fashion industry represent a great opportunity to a member of the AmCham with renewable electricity. Germany aims to gen- and that is the decisive difference with offshore: the industry to come together and create systemic support the achievement of the United Nations Germany Board of Directors. erate 65% of all electricity from renewable sources Even when windmills are 260 meters high, as long change. Sustainability strategies must be aligned Sustainable Development Goals — if the industry by 2030, and the offshore wind farm is part of this as they stand 35 kilometers away from the coast, with a broader vision and commitment. One exam- continues to join forces and realizes such oppor- transition. no one will be bothered. ple is the Science-Based Targets initiative, which tunities together. Photo credit: Portrait: Katja Bilo; Windpark © GE Renewables Energy Photo credit: PUMA 20 commerce germany 3/2018 commerce germany 3/2018 21 NATURE COMMUNICATIONS | DOI: 10.1038/s41467-018-05938-3 REVIEW ARTICLE

a b c

8 RFG VIEWPOINT Climate protection as EXTERNAL CH4, BC, O3, etc. 9

growth engine in Germany CO2

10 CCU Investments in renewable energy sources, new CDR 11

power plants, energy efficiency and smart mobility 2 6 concepts present more opportunities than risks. 1 5

7 12 4 3

CCS 1 | Large-scale afforestation 2 | Bioenergy with carbon capture and storage (BECCS) 3 | Biochar production and burial 8 | Space mirrors 4 | Soil carbon enrichment 9 | Stratospheric aerosol injection (SAI) 5 | Ocean iron fertilisation (OIF) 10 | Cirrus cloud thinning (CCT) 6 | Enhanced weathering and 11 | Marine sky brightening (MSB) ocean alkalinisation 12 | Surface-based brightening

7 | Direct air CO2 capture and storage (DACCS)

Fig. 1 Proposed climate geoengineering techniques focused on in this review, placed in the context of mitigation efforts. a Mitigation is defined here as

reducing the amount of CO2 and other climate forcers released into the atmosphere by either reducing the source activities (e.g., less energy consumption), increasing efficiency (thus reducing emissions per unit of the activity, e.g., kWh of energy produced), or removing forcers like CO2 directly at the source prior to their emission, e.g., from the concentrated stream of CO2 at power or industrial plants. For the latter, the captured CO2 can either be storedClimate subsurface (CCS—carbon capture and storage), or utilized in long-lived materials such as carbonate-based cement (CCU—carbon capture and utilization). b In contrast to mitigation (including CCSgeoengineering and CCU), carbon dioxide removal (CDR) aims to reduce the amount of CO after it has been 2 emitted into the ambient atmosphere, thus reducing greenhouse warming due to the absorption of terrestrial radiation (red arrows). The main proposed techniquesDoes are based it onhave uptake of a CO 2significanteither by photosynthesis (techniquespotential 1–5) or byto abiotic limit chemical reactions (techniques 6 and 7), followed by storage of the carbon in various biosphere or geosphere reservoirs. c Radiative forcing geoengineering techniques aim to modify the atmosphere-surface PROF. CLAUDIA KEMFERT, DIW BERLIN radiative energy budget in order to partly counteract global warming, by two distinct approaches: increasing the amount of solar shortwavePROF. radiatio MARKn G. LAWRENCE, I A S S (yellowclimate arrows) that is rechangeflected back to spaceover (techniques the 8,coming 9, 11, and 12), or decades? increasing the amount of terrestrial longwave radiation which escapes to space (technique 10). The focus of this class of techniques is on inducing a negative radiative forcing (i.e., cooling). Thus, in place of the commonly used misnomers solar radiation management (SRM) and albedo modification14,15,17, which focus only on the solar radiation techniques and exclude terrestrial Prof. Claudia Kemfert hese past months, many of us have will, however, likely miss its self-imposed 2020 radiation modificationi byscussions cirrus cloud thinning, are weintensifying introduce the term around radiative forcing basedBased climate on geoengineering, a recent review which we of abbreviate the scientific to radiative literature Prof. Mark G. Lawrence forcing geoengineering (RFG) Head of the Department of experienced how weather conditions climate target and additional measures, such as a proposals for “climate geoengineering” that I conducted with an international team of Scientific director at the Energy, Transportation and have become unpredictable and extreme carbon tax and a structured fossil-fuel phaseout, approaches that could possibly supple- researchers, we have concluded that some climate Institute for Advanced strong dependence on future emissions pathways. However, would be needed, each providing CDR or RFG or a significant Environment at the DIW Berlin ref ref Sustainability Studies (IASS), — be it in the form of sweltering heat or are required. Germany also has not done enough in the context of thement Paris mitigation Agreement, and useful adaptation reference values to helpfraction thereof.geoengineering techniques, especially for remov- heavy rains. With climate change emerging as an in the area of sustainable mobility. Still, the canreduce be defined the based extent on the of differenceclimate betweenchange the and 2 °C its versus impacts.Below weing discuss CO ,the may scalability become and very design important challenges for in any the second Potsdam www.diw.de T D 2 the 1.5 °C limits (see Methods): CDRref ≈ 650 Gt(CO2) for CDR or RFG technique to reach these values. While technical increasingly tangible reality, it is essential for Energiewende is setting an important precedent: Two main approaches are being considered:2 one, half of the century. However, investigating, test- www.iass-potsdam.de Prof. Claudia Kemfert heads the cumulative CO2 budget, and RFGref ≈ 0.6 W/m for the challenges are hereafter the main focus, we recognize that they fi the Department of Energy, developed economies to radically reduce emissions The rising demand from Germany and associated equivalentactively radiative removing forcing. CO These2 from reference the atmosphere, values help forcannot being viewed and in isolationdeveloping from the any signi ofcant the ethical, techniques legal, on a Prof. Mark Lawrence is Transportation and and replace fossil fuels with alternative energy economies of scale have caused the costs of renew- provideexample orientation through for the massive range of cases afforestation considered in Fig.or chem2 political,- andclimate-relevant other social aspects scale that arisewould when take discussing considerable an atmospheric scientist and Supplementary Table 1: they correspond to most of the climate geoengineering, and provide an overview of these Environment at the German who is author or coauthor sources. Fossil fuels such as oil, gas and coal, which able energies to drop worldwide. Investments in gap inically remaining capturing emissions CO for the2 from 1.5 °C the limit air in the and case storing with a aspects it intime. Box 1. So would the development of adequate inter- Institute for Economic emit greenhouse gases responsible for global renewables now surpass those in fossil fuels. 5%/yrunderground; emissions reduction and after two, 2030, cooling and likewise Earth for the by 2 °C other national agreements and governance mechanisms of over 130 peer-reviewed Research (DIW Berlin) and is limit in the case of a 3%/yr reduction rate after 2030. In scientific publications. fi Professor for Energy warming, fulfill some 80% of global energy demand contrast,means, for the such 1%/yr as case injecting these reference particles values onlyinto thell 38% atmoCarbon- dioxideto limit removal conflicts that might arise over implement- He has participated in and — and this trend is rising. Fast-growing economies A smart energy transition could also become an of thesphere gap to theto 2increase °C limit, and the only amount 27% of theof sunlight gap to the 1.5reflected °C Numerous ing CDR any techniques techniques. have been proposed As a result, (Fig. 1) and climate the geo- led several international Economics and Sustainability limit. In these cases, a single technique would need to sub- surrounding literature indicates that some CDR techniques could projects and committees, at the Hertie School of such as China, Russia and India have an insatiable engine for economic growth. Massive investment stantiallyback exceed into CDRspace.ref or RFGref, or a portfolio of techniques contributeengineering significantly to achieving cannot net be zero relied or net on negative as a COsilver2 bullet Governance (HSoG). appetite for energy. In many countries, fossil fuel — in renewable energy sources, new power plants, to help significantly limit global warming over the including currently serving as NATURE COMMUNICATIONS | (2018)9:3734 | DOI: 10.1038/s41467-018-05938-3 | www.nature.com/naturecommunications 3 consumption is subsidized, which often leads to energy efficiency, and sustainable buildings and next several decades. cochair of the International Can climate geoengineering keep us Global Atmospheric energy being wasted. mobility — will generate added value and jobs. The below the threshold of 2 degrees Celsius? Chemistry Project. German economy is in a better position than any The way forward? More investments in renewables than other to profit from the boom primarily because of The proposed techniques are being investigated in fossil fuels the traditional strength of its manufacturing sec- in theoretical, computer-model, laboratory and field The worldwide mitigation efforts reflected in the tor. Studies have identified the potential to create studies, and some small industries are developing Nationally Determined Contributions (NDCs) under

The energy transition “made in Germany” is an several hundred thousand “energy transition” jobs around technologies for CO2 removal. Furthermore, the Paris Agreement framework would likely lead

important pillar of global climate policy. Germany in Germany alone. A smart energy transition substantial amounts of CO2 removal are already to a global warming that exceeds 2 degrees Celsius has considerably reduced emissions in the power undoubtedly presents more economic opportunities being assumed in the vast majority of future sce- already by about 2050. This means the only reli- sector through the expansion of renewables. than risks, and Germany can continue to be a role narios that limit global warming to below 2 degrees able way to attain a high probability of limiting Because it still relies heavily on coal, the country model for sustainable energy transition in the world. Celsius. However, none of these techniques exist global warming to well below 2 degrees Celsius yet at anywhere near the huge scale that would would require considerably increasing mitigation be needed to significantly limit climate change. efforts and starting much sooner to implement them than is currently outlined in the NDCs. Photo credit: Astrid Eckert Photo credit: Graphic IASS; Lotte Ostermann/IASS 22 commerce germany 3/2018 commerce germany 3/2018 23 24 jointly lookingfornewsolutionstothechallengesofenergytransition. energy sourcestorenewableenergies.Here,researchandindustryare region, issignificantlycontributingtothecountry’schangeoverfromfossil North Rhine–Westphalia (NRW),Germany’smostimportanteconomic in Germany’s energytransformation North Rhine–Westphalia —Pacemaker www.nrwinvest.com NRW in presence abusiness and companiessupports with investment projects inits NRW.INVEST headDüsseldorf, office representatives andits from international Through UK. the Turkey and Russia, Poland, branch in China, offices India, Israel, Korea, operates NRW.INVEST US, the and Japan in for NRW.investments subsidiaries Besides direct foreign for worldwide campaigns it so, location, North Rhine–Westphalia. In doing marketing formarketing Germany’s No. agency NRW.INVEST conducts international economicThe state-owned development the settlementprocess accompanies NRW.INVEST E.ON, innogy, RWE and Evonik as well as Evonik and RWE E.ON, innogy, as such corporations German including industry, energy the in companies operating globally Many Enabling futureenergytechnologies environment. dynamic this from benefit alike industry and research way, this In exchange. and cooperation for nities opportu excellent offer EnergyAgency.NRW the and EnergyResearch.NRW cluster the of networks Moreover, top-level research. well-established renowned Technology) conduct internationally Energy research (MünsterElectrochemical battery on focuses mainly now and grown has technology energy in expertise broad NRW’s supplies. energy future for solutions find to responsibility special a NRW giving here, mined is lignite German of 53% and coal 100% German of Afull state. federal N

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MEET competence center on center competence MEET the and Cologne in Center Aerospace German the Jülich, Forschungszentrum the as such energies. Facilities renewable utilizing and efficiency energy increasing for services and products energy innovative ing offer companies numerous to as well as institutes research of network adense to home is NRW institutions, research 20 nonuniversity about as well as 30 universities than more at institutes 120 around With energies. renewable of use and development research, the - - For instance, the Helmholtz Institute for Ionics in in Ionics for Institute Helmholtz the For instance, NRW. in providers knowledge standing out the appreciate to come already have Europe, Power Hitachi as such companies international mobility infrastructure, network expansion as well well as expansion network infrastructure, mobility electro- the on working are companies based research- and institutes numerous Here, people. of millions for concepts mobility new with energies renewable of use and development the bining com for conditions ideal offers NRW world, the in regions metropolitan populated densely most the of one As future. the of system energy the of nology tech across-sectional as seen is Electromobility New energyforsmartmobility year. one in consume people four of families four as much as — about grid power local the into year per hours kilowatt 12,000 about feed will that modules solar 150 with paved is path bike test 90-meter-long The Cologne. near opened recently trail solar ny’s first-ever Germa addition, In here. developed standards the to according efficiency and durability for products their test to system the use worldwide modules solar of manufacturers all Nearly world. the in modules solar for center testing modern most the operates Rheinland TÜV For example, technology. solar of field the in standards setting also is NRW automation. home integrated and meters smart grids, smart on ing center projects various in involved is RWE pany com utility The utilization. power electric smart into research conducting also is NRW battery. any of component important most the electrolytes, on efforts its concentrate to decided has institute The dimensions. compact within periods long over tities quan large in power electric store to how of issue key the addressing is Münster in Storage Energy commerce germany 3/2018 ------

Photo credit: Roland Abel/Fotolia; NRW.INVEST commerce germany on center to intends campus the of structure infra energy The concept: the in role a central plays energy Renewable scene. startup a vibrant encourage to accelerators and incubators as well as institutes R&D and companies, supply relevant producers, EV and battery include campus the of users Possible cycles. and production sustainable and energies, renewable mobility, new on focusing Campus Mobility Smart first Germany’s of ment establish the includes vision latest The solutions. energy clean promoting on keen is NRW Germany, in mobility smart for center acompetence As data. and electricity of transmission the and technology point charging developing are Contact Phoenix and Harting Mennekes, as such companies Rhine–Westphalian North Moreover, institute. the by covered areas research are kets mar and industry electricity the as well as energy of use efficient the sources, energy renewable of integration system the networks, distribution and transport electrical Flexible issues. science energy future concerning projects of number alarge coordinates it networks, and infrastructure for center a competence As Dortmund. of versity Uni Technical the at (iE3) Economics Energy and Efficiency Energy Systems, Energy for Institute the of focus the are example, for grids, Electrical concepts. vehicle new and technology battery concerning questions as 3/2018 - - - -

of the world. the of rest the and Europe in markets procurement and sales to routes fast provides it roads, and railways waterways, airports, of network dense its to Thanks NRW. in infrastructure excellent the value also they research, and industry between collaboration close the appreciate only not companies these All industry. automotive the in efforts electrification of part as location Neuss its at Solutions Battery and ePowertrain of areas the in solutions develops example, for 3M, systems, energy to regard With NRW. in US the outside center research only its operates and Cologne in facilities production its expanded recently instance, for Ford has, activities, their Among UPS. and QVC Medline, Controls, Ford, Johnson FedEx, 3M, Amazon, as players global such include They here. settled have ple 193,000 peo than more employing companies US 1,700 NRW. Almost for engine job and country investor atop been has US the years, For many here. based already are companies 20,000 foreign Around investors. international for Germany in location popular most the is state The ties: facili research excellent and clusters technology innovative than offer to more even has NRW But Germany’s investmentlocationNo.1 energy. green of ecosystem aworld-class in participate could companies manufacturing onsite Therefore, energy. wind and systems photovoltaic - - Your contact: ADVERTORIAL of North Rhin North of State German the of Agency Economic Development NRW.INVEST GmbH CEO Petra Wassner Phone 40219 Düsseldorf Völklinger Str. 4 Email [email protected]

+49 211 13000-0 e –Westphalia

25

Transatlantic business: TRANSATLANTIC TRENDS Trade missions keep the

dialogue going Why did your first trade mission take you to How can trade missions help to influence the Germany? What are its goals and which indus- transatlantic partnership? tries are you focusing on? Nothing beats sitting across a table face-to-face. AN INTERVIEW WITH PHIL MURPHY, The German–New Jersey relationship pro- With all that’s going on between our nation’s respec- GOVERNOR OF NEW JERSEY, CONDUCTED vides nearly $8 billion in annual shared economic tive political leaders, our transatlantic partnership, benefit. Germany is among the most important based on 70 years of direct economic partnership, BY COMMERCE GERMANY trade partners for New Jersey, and foreign direct and economic missions like the one I’ve taken are investment by German companies has resulted vital to ensuring that partnership continues. These About in the employment of more than 25,000 New are the most direct ways for us, in the US, to reassure Jersey residents and many more in indirect our German friends and partners that, despite what Phil Murphy earned a graduate degree at the Wharton School downstream positions. Strengthening this rela- you may hear from Washington, DC, there are many at the University of tionship is vital to our state’s economic future. of us around the country who continue to look at Pennsylvania and started his My focus is on bringing advanced technological international partnership as vital to our shared career at the bottom, working industries to New Jersey, from the life sciences economic and societal goals. his way up to help lead a major Governor Murphy, how does it feel to be back to advanced manufacturing to internet startups international business by learning how economies grow in Germany again? to offshore wind energy. These are industries What will be the challenges for transatlantic and create jobs. Germany has played an important role in my that are really humming in Germany, and which, business in the coming years? In 2009, Murphy answered life and my family’s life. My wife, Tammy, and I believe, can find a home for growth in New The biggest short-term challenge for transatlan- former President Barack I spent four years living here during my career Jersey. tic business will be overcoming the current political Obama’s call to service and in business; and with our four children we spent climate, with its resurgence of nationalistic politics became the US ambassador to four years in Berlin when I served as US ambas- Why is New Jersey an attractive investment that views international cooperation as a threat Germany after confirmation by sador. This is a wonderful and historic country location for German companies? And what instead of a tremendous advantage with employment the US Senate. After returning home in 2013, Murphy and his filled with great people. There are so many new aspects about Germany could be interesting for of millions of people across borders. Keeping these wife, Tammy Murphy, founded innovations coming out of Germany that I look New Jersey companies? vital lanes of trade and other forms of cooperation New Start New Jersey as a to adapt in my home state of New Jersey. And, New Jersey has everything for a German — economic, cultural and educational — open will “think and do” organization to of course, Tammy and I have many friends here. company looking to expand. We are home to be a critical challenge. rebuild the state’s economy It’s always a thrill to reconnect with everything one of the United States’ most educated work- from the middle class out. that’s exciting about this country. forces — nearly 40% of our workforce holds a You are very committed to soccer. How can the As governor, Murphy’s goal is college degree, and we have the greatest con- 2026 FIFA World Cup and sports in general help to make New Jersey more fair and just for all residents. His You worked in Germany for several years. centration of scientists and engineers per square to improve transatlantic relations? vision is to grow the middle How do you assess the economic development mile in the world. We have our location next There’s no doubt that we love our sports in Amer- class and jump-start the of Germany over the past few years? door to New York, home to one of America’s ica — and I’m no exception. I’m a huge fan of base- state’s economy by targeting The German economy gives us so many ideas busiest ports and largest international airports, ball, basketball, hockey, and American football. But investments in people and for how we can strengthen the American econ- and we have nearly one-sixth of American con- even in the US, soccer is the fastest-growing sport infrastructure, reclaiming New Jersey’s mantle as a center of omy, and that’s why I’m particularly excited to sumers within a day’s drive. We are home to among children, and the professional game contin- the STEM and innovation have made Germany my first stop on my first some of the world’s leading research colleges ues to improve greatly year over year. It’s a great economies, protecting working foreign economic mission. First of all, the Ger- and universities — Princeton and Rutgers — point of connectivity for us with the international families by raising the mini- man model for apprenticeships and workforce among 61 other institutions of higher education community. Sports transcend all barriers of language, mum wage and expanding development is among the best, if not the stan- looking to create new partnerships. And we have education, societal status, and on and on — all that earned sick leave for all, and protecting the middle class dard, for the world. The focus on advanced a new attitude that is focused on creating an matters is the effort one puts on the field. It’s a great with real tax fairness. manufacturing and the innovative ways in which innovation-driven, diverse economy. I think leveler. And, in terms of transatlantic relations, technology have been used are exciting. And Germany would be a smart bet for New Jersey sports allow us to see the best in each other — from Germany is showing the way for how a modern companies looking to expand because it has the American basketball players in Europe to the economy can grow through the power of wind many of the same attributes — a focus on cre- European players in American hockey and soccer. energy technology — this is one area in which ating a skilled workforce, strong transportation Granted, while I put my money on Germany to win there is great opportunity given New Jersey’s infrastructure and a forward-looking economic the World Cup this year, in 2026 I will obviously advantageous location in the mid-Atlantic region. vision. be betting on the US. Photo credit: Hauer Sandra 26 commerce germany 3/2018 commerce germany 3/2018 27 TRANSATLANTIC TRENDS

any observers, both domestic and foreign, prob- Implications for America’s allies ably hoped that the 2018 midterm elections would Although it may be difficult to imagine, American politics will mark the beginning of the end of the Trump era. be even more inwardly focused and divided over the next two Midterm elections’ By that logic, America is now two years and one years. Foreign policy played little to no role in the 2018 midterm Mpresidential election away from a return to normalcy. elections. Democrats frequently criticize President Trump’s handling of international affairs and alliances, but there is Yet the results indicate that there may never be a return to little evidence that this message resonates with voters. results: “normalcy” in American politics. Although Democrats did make significant gains in the House, their success was on par with Democrats may attempt to use their new power in the House historical gains in a midterm election for the party that does of Representatives to conduct oversight of the Trump admin- A divided country, not control the White House. While many Americans went to istration’s foreign policy, but their constitutional powers in the the polls to express their frustration with Donald Trump, the House are limited in this area. In some key areas that will impact president showed he could also deliver his base even when he the transatlantic relationship, such as trade, many Democrats a deeper gridlock is not on the ballot. Nationwide, voter turnout hit a 50-year are just as skeptical as the president about the utility of free high for a nonpresidential election year. trade. Democratic support for President Trump’s renegotiated trade agreements is not a given. The next two years Despite discussion of areas of common ground between the president and House Democrats on issues such as infrastructure Democrats discuss little on what bills spending, significant bipartisan cooperation between now and 2020 is unlikely. they can pass to show they are a party that represents more than anti-Trumpism The 2020 Democratic presidential primary is already underway. Several likely candidates are members of Congress, and co- operation with the president is unlikely to be appreciated by an As President Trump’s first post-midterms international trip to angry base, many of whom deem the president illegitimate and Europe showed, the rest of the world is likely to continue to are desperate for impeachment. experience a defiant American president interested in operat- ing on his own terms and not cowed by the defiant messaging A more likely scenario is deeper gridlock. Under Republican of allies regarding his nationalist policies. leadership, the House of Representatives constantly feuded with former President Barack Obama. Keeping the government If the worst predictions about the lack of comity between the open became a perpetual challenge. President Trump might Democratic House and the Trump administration come to pass, decide that forcing a confrontation with recalcitrant Democrats the net result is likely to be an America that remains divided over an issue like funding his border wall or some other campaign and distracted. After 10 years of presidents from both parties pledge serves his interests. Democrats could make the same promising “nation building at home” rather than overseas calculation in response to a controversial executive action by adventures, the international consequences are beginning Trump related to immigration or another divisive topic. to accumulate. Meanwhile, Europe appears unable to assume the true mantle of Looming over the election results is the broader challenge for leadership, despite aspirational speeches Democrats of deciding what their positive governing agenda to the contrary. is. Most of the discussion since election night has focused on investigations of supposed mismanagement and corruption Instead of the rhetorical gamesmanship within the Trump administration. There has been little discus- flying across the Atlantic, both Democrats sion of what bills Democrats can pass, even if dead on arrival and Republicans would benefit from a seri- in the Senate, to show they are a party that represents more ous transatlantic conversation about how Jamie Fly than anti-Trumpism. advanced societies are going to equip their citizenry for the transformations of the is a Senior Fellow and Because of the geographic concentration of many Democratic decades to come at a moment when many Director of the Future voters on the coasts and in urban centers, to win back control of them are feeling left behind. That chal- of Geopolitics Program of the Senate and to have a better chance of winning the White lenge, increasingly clear from recent Amer- at the German Marshall House in 2020, Democrats will need to win in some of the states ican and European election results, should Fund (GMF) of the US. He previously served that appear to be becoming more conservative in the Trump unite Americans of all political stripes and as foreign policy adviser area, and that will mean winning back at least some white, Europeans alike. to Senator Marco Rubio GUEST ARTICLE working-class men. (R-FL). BY JAMIE FLY Photo credit: lightwise/123rf credit: Photo commerce germany 3/2018 29 delegation trip In our section POLICY SPOTLIGHT we inform you about AmCham Germany’s advocacy work. As the voice of transatlantic business, we’re commit- ted to having an open ear for our members and conveying their interests to relevant political leaders, think tank members and other stakeholders in Germany, Europe and the US. Strong transatlantic ties are the guiding prin- ciple of our policy committees, which are an important pillar of the Chamber’s portfolio. Digitalization: Only common regulations will work

n October, we continued our well-established tra- The group also debated US as well as German and Euro- dition of spending a week in the US with members pean approaches to cybersecurity with experts from the of the German Parliament and representatives from US Department of Homeland Security, including Assis- tech companies to discuss current technological tant Secretary of Cybersecurity and Communications Idevelopments, tech policy, digital innovation, trans- Jeannette Manfra, as well as specialists from the Home- atlantic relations and the bigger political picture, includ- land Security Committee in the House of Representatives ing the US midterm elections. and from the US Chamber of Commerce. An important result that we took away from the discussions was that national approaches do not reach far enough and that The challenges of digitalization are as relevant streamlining should be improved to achieve a common in the US as in Germany and Europe European and US approach. TELECOMMUNICATIONS, INTERNET AND MEDIA COMMITTEE The visit provided our participants with a behind-the- The challenges of digitalization are as relevant in the scenes glimpse into US tech companies, thereby offering US as they are in Germany and Europe; therefore, reliable At Facebook in Menlo Park, California, the group discussed the inspiration for opportunities for transatlantic cooperation. guidelines are required for everyone. Our talks revealed future of innovation (above picture). By citing impressive statistics, Our delegation met with political decisionmakers; that the US is willing to take the European approach to the participants learned how closely Germany is linked to the rest German Ambassador to the US Emily Haber; represen- data protection into greater account; European plans for of the world. AmCham Germany left its mark not only during lively discussions, but also on the large wall of visitors (picture to the left). tatives of think tanks such as the German Marshall Fund, taxing digital companies are, however, viewed much the Atlantic Council and the Heritage Foundation; and, more critically. The EU-US Privacy Shield was reviewed of course, high-level representatives from our tech mem- by the US Department of Commerce and regarded as an While the digital transformation poses new challenges ber companies, who gave us great insights into the effective and functioning mechanism for transatlantic for all industrial and economic sectors and society as a current state of affairs on many issues concerning dig- data exchange. whole, it also offers great opportunities for innovation ital transformation. and growth. To realize the full potential of digitalization for the transatlantic economy, it’s essential for us to Our meetings focused on the future of digital markets remain in a solutions-oriented dialogue with the US. on both sides of the Atlantic and how to create a sus- We discussed cybersecurity at the US Chamber of Commerce in Washington, DC, tainable, focused and feasible regulatory framework for with (from left): Sebastian Hufnagel, Dell; Doug Howard, RSA, a Dell Company; Following a series of meetings with German expats and the digital economy. We talked about the necessity to Jeanette Manfra, US Department of Homeland Security; Christopher Roberti, experts in Silicon Valley, our delegation left the US with US Chamber of Commerce; and Brendan P. Shields, US House of Representatives. coordinate the regulatory frameworks between the US fresh insights into the region’s culture and spirit of inno- and the EU for the digital economies to thrive in both vation. Many encouraging discussions on the ethical areas. Also at the core of the meetings was the intention and responsible use of artificial intelligence, the future to strengthen trust and transparency and to foster of work, the data economy, data protection, cloud digital resilience in order to counter disinformation in services, platform economics and innovative technolo- the digital age. gies such as 3-D printing and the Internet of Things rounded out the program. Insights into the co-innovation lab and the digital boardroom were provided to our group at SAP in Palo Alto, California. Photo credit: AmCham Germany 30 commerce germany 3/2018 commerce germany 3/2018 31 POLICY SPOTLIGHT

Meeting US Secretary of Commerce Wilbur Ross — the highlight of our delegation trip (below left). Thomas Donohue, President and CEO, US Chamber of Commerce, was among the important representatives, who took time to speak to AmCham Germany delegation members during the trip (below right).

leadership visit The importance of transatlantic business diplomacy

Meeting with German Ambassador to the US Emily Haber (middle) in September: Torsten Oltmanns, Roland Berger, AmCham Germany Berlin-Brandenburg Chapter Chair; Han Steutel, Bristol-Myers Squibb, AmCham Germany Board of Directors; Frank Sportolari, UPS, AmCham Germany President; and Eveline Metzen, AmCham Germany General Manager. ARTICLE BY FRANK SPORTOLARI, AMCHAM GERMANY PRESIDENT

WHEN THE TRANSATLANTIC RELATIONSHIP CAN NO LONGER BE TAKEN FOR Our takeaway from the conversations in Washington, One of our main goals as an association is to provide a GRANTED, IT IS MORE IMPORTANT THAN EVER THAT WE MAKE OUR VOICE HEARD DC, is that while there may be differences in assessing platform from which both German and American indus- the current state of trade relations there is a mutual tries can impact the agendas and platforms of politicians interest in coming to an agreement to reduce tariffs and, in Germany and the US. We want to make sure that our t was an honor to chair our annual Leadership Visit Europe and the Middle East, as well as David O’Sullivan, more importantly, eliminate nontariff barriers to trade. members can express their concerns with current poli- to Washington, DC, for the first time this year as EU Ambassador to the US. We also talked about trans- There is consensus that a lot of progress was made in cies and help offer constructive solutions to today’s President of AmCham Germany. Over a period of atlantic business opportunities and best practices more the TTIP negotiations and that it would be possible to challenges. AmCham Germany’s policy committees do two and a half days, our delegation of German busi- broadly (with regard to workforce qualifications and take the chapters completed or close to completion in a great job of accomplishing this task in Germany. The Iness leaders met with representatives from the US education, for example) and made a point to address the 2016 as the basis for new sector-based agreements rather Leadership Visit is our opportunity to foster dialogue administration, Congress, think tanks and the media to topic of energy security and sanctions as well (with, than attempting another comprehensive accord. Some with decisionmakers in Washington, DC, and present discuss transatlantic business relations. The highlight among others, Sigal Mandelker, Acting US Deputy Sec- fundamental differences remain — for example, whether our viewpoint and arguments to those who shape Amer- of our trip was our meeting with US Secretary of Com- retary of the Treasury). or not agriculture should be included in the discussions. ican politics as well as to show how interconnected our merce Wilbur Ross. This makes it even more important that we articulate economies and industries are. Decreasing presence of German industry our arguments and communicate the many ways in which Talking about trade representatives in the US German companies in the US contribute to the success As we continue advocating for our members on both of the US economy. sides of the Atlantic and raising AmCham Germany’s Before we went into the meetings with our American In the meetings, our partners expressed their apprecia- profile in the US, I want to encourage you and your com- partners, we were briefed by German Ambassador to tion for and interest in German-American cooperation Leadership Visits show how interconnected panies to join us in this mission by telling us your com- the US Emily Haber and German journalists based in and in our delegation, noting on more than one occasion our economies are panies’ concerns so we can pass these on to decision- Washington, DC. Since the window of opportunity was that the presence of industry representatives from Ger- makers in the US. Your active support of our Leadership (and still is as I am writing this article) open for con- many is welcome and needed but has decreased in recent Two other issues were also the focus of discussions, and Visits to the US through tapping your US networks on structive trade negotiations between the EU and the US, years. We find this observation to be deeply concerning: the US position on them was made clear to us: First, our behalf as well as your active participation in these we placed the focus on exactly that issue. And we couldn’t At a time when the transatlantic relationship can no there is bipartisan concern about Germany’s perceived trips breathe life into this work. American politicians have met with better and more appropriate decision- longer be taken for granted, it is more important than dependence on Russian energy supplies; second, there are accustomed to meeting with business leaders. We makers for this matter, among them: Clete Willems, the ever that we are present in the US and make our voice is broad sentiment in favor of the newly imposed Iran look forward to more members getting involved in this Acting Deputy Director for International Policy at the heard on both the national and state levels. Incidentally, sanctions and there will be no tolerance for violations. aspect of our work and helping us represent our member’s National Economic Council in the White House, and this is AmCham Germany’s motto: the voice of trans- While neither of these issues is transatlantic, they are interests in the US. Jeffrey Gerrish, Deputy US Trade Representative for Asia, atlantic business. both very relevant to many of our members and present an area of potential conflict with the US. Photo credit:AmCham Germany credit:AmCham Photo 32 commerce germany 3/2018 commerce germany 3/2018 33 3VIEWPOINT QUESTIONS Political voices from Germany FROM OUR MEMBERS What significance does LNG have for In your opinion, what makes Germany such an attractive the switch to a climate-friendly and 1 investment location for US companies? Germany is the third largest market in the world. Driven by its strong indus- sustainable transport system in regard trialization, Germany has become a global player in technological innovations and digitalization. For instance, when speaking about the Industrial Internet, to the 2030 climate targets? Germany is certainly ahead of the curve with investing in digital solutions for their businesses. The German government is active in enabling business growth and innovation through policy and significant investments in infra- structure. The private sector in Germany is also very active, driving invest- ments and innovations as well as creating a vibrant ecosystem of smaller companies spread across multiple industries supported by available capital. Questions In times of digital transformation, having the right infrastructure, policy and access to investment funds opens doors and creates an attractive investment for environment. What opportunities and challenges does the transatlantic Adel 2 relationship currently face? On one hand, Germany is not only the engine of the European economy, it is also viewed as an entry point for US companies into Europe and can serve as Al-Saleh a test laboratory for the European market. Establishing a successful presence in Germany can be leveraged to serve as a platform for the rest of Europe.

Member of the Board The same applies to German companies competing in the US market, where access to the largest market in the world, to innovation and collaboration with of Management at US-based companies, is a very attractive proposition. Maintaining this open, Deutsche Telekom AG and business-friendly environment is critical for future growth and success.

CO2 emissions in the transport sector are Low-emission fuels such as LNG and, in far above limits for any path to climate particular, renewable LNG from power fuels CEO of T-Systems protection. Changing to LNG is not a suitable are urgently needed to meet the transpor- 3 What is your favorite place in the US or Germany and why? response to this. LNG extends dependence on fos- tation sector’s climate targets. Vehicles powered sil fuels and scarcely represents any significant by LNG emit significantly less noise, particulate It’s hard to name one favorite place in Germany. I’m a big-city person, so reduction in greenhouse gas, as indicated by a matter and nitrogen oxides. Compared with diesel, I really like Berlin and Munich. Both cities offer out- current report from the organization Transport & LNG reduces sulfur oxide and particulate emissions standing German hospitality and diversity that Environment. Only clean and climate-friendly by almost 100%, nitrogen oxide emissions by comes with big international cities. I also like

technologies have a future. Increased energy effi- 80% to 90%, and CO2 emissions by up to 15%. , where I’m based. It has small-city charm ciency, transport reductions with the help of intel- Ultimately, LNG could be the enabler of sustainable with a vibrant international community. ligent logistics, and a move to renewable sources low-emission mobility — starting tomorrow with of energy is the correct course for a sus- ships and trucks and becoming renewable In the US, I have to say Boston and Miami tainable transport industry. in the future. are my favorite cities. I studied in Boston, I On Jan. 1, 2018, Adel Al-Saleh joined the love the youth there, access to top university Julia Verlinden, Alliance ’90|The Greens Mark Helfrich, CDU Board of Management at Deutsche Telekom AG talent and the New England charm. South and assumed the role of CEO at T-Systems. Member of the German Parliament Member of the German Parliament Florida is where our home is, so Miami is always Spokesperson for energy policy for the Member of the Committee on Economic Before that, he worked at IBM as Vice President special. and General Manager, Sales and Industries, Alliance ’90|The Greens Parliamentary Group Affairs and Energy IBM Northeast Europe Integrated Operating Team, in the and was responsible for IBM sales across all industries and products. Al-Sadeh is a member of the AmCham Germany Board of Directors. Photo credit: Sandra König, Steven Vangermain Steven König, Sandra credit: Photo Photo credit: Deutsche Telekom AG 34 commerce germany 3/2018 commerce germany 3/2018 35 Welcome new members NEW MEMBERS FROM SEPTEMBER 2018 TO NOVEMBER 2018

EXECUTIVE CORPORATE MEMBERS DELEGATE MEMBERS

BGA – Berlin Global Merck Finck Ambit Deutschland GmbH FranklinCovey A.T. Kearney GmbH Deutsche Messe AG Holtzbrinck Publishing Radisson Blu Hotel Advisors Privatbankiers AG Michael Reischer Leadership Institut GmbH Axel Erhard Dr. Jochen Köckler Group Frankfurt Jan Kallmorgen Dr. Martin Deckert CEO Christiane Lohrmann Julian Oei Claudia Autor Allianz SE CEO COO Berlin Head of Marketing & Dow Deutschland Inc. Philip Bufe Jana Kramer Berlin Munich Communications Infosys Ltd. redi-Group GmbH Understanding US international trade and BaxterKrause Retained Bridget Sparrow Jens Nullmeyer Ralf Braun Grünwald Arconic Fastening Systems investment policies is critical for BGA, Executive Recruiters Fairchild Fasteners Europe Dürr AG Janssen-Cilag GmbH RSM GmbH Wirtschafts- Kevin Krause Laue Consult a geopolitical advisory firm. AmCham Germany’s – VSD GmbH Bruno Welsch Dr. Dorothee Brakmann Partner Holger Laue prüfungsgesellschaft network and access to decisionmakers in Christine Eikermann Markus Hardenbicker Steuerberatungs- Woodstock, GA (US) Owner Ebner Stolz Wirtschafts- Washington, DC, are highly valuable to this end. gesellschaft Hamburg Audi AG prüfer Steuerberater Johnson & Johnson Medical Crane Worldwide Germany Philipp Klett Dirk Arnold Rechtsanwälte Partner- GmbH GmbH MNT Arnold GmbH Sebastian Welling schaft mbB Dr. Dirk Ghadamgahi As a company based in Germany that has a strong Bastian Schmidt Wirtschaftsprüfungs- Avaya Deutschland GmbH Christof Zondler Dr. Gunter Trojandt SAS Institute GmbH Business Development gesellschaft Steuer- Bernd Schäfer footprint in the US, we value AmCham Germany Kai Fahlenbock Manager beratungsgesellschaft ElringKlinger AG Korn Ferry as the voice of transatlantic business. Alongside The Bank of New York Ralf Krebs Düsseldorf Oliver Krause Kirk Hinkins Carsten Kröhl Mellon its strong expertise, the Chamber’s vibrant CPA, Partner Gerhard Schubert GmbH Degussa Bank AG Katherine Starks FM Global KPMG AG Wirtschafts- network spanning business and politics provides Wiesbaden Verpackungsmaschinen Jan F. Kollmorgen Thomas Zimmermann Oliver Aßmuth prüfungsgesellschaft excellent opportunities for FP and enhances our Bayerische Motoren Hartmut Siegel CEO Generalbevollmächtigter OneMagnify GmbH Christian Schmid Werke AG Fragomen Global LLP BGA – Berlin Global Advisors US-Germany relationship. Frankfurt am Main Eric Wiideman Squire Patton Boggs Dr. Anton Heiss www.berlinglobaladvisors.com Managing Director, Europe Global Immigration Liberty Global B.V. Horst Daniel Embry-Riddle Aeronautical Services Alexander Hermann Cologne bcw burson cohn & wolfe Dr. Alexander P. Imberg GmbH Hans Benson Winfried Rapp Dominic U. Krohne Sandra Williams SpenglerFox Limited Bärbel Hestert-Vecoli Fresenius SE & Co. KGaA Merck Finck Director Business Niederlassung Deutschland BNP Paribas S.A. Teleperformance Tjerk Schlufter Privatbankiers AG Development Xenia Becker Niederlassung Deutschland S.à.r.l. & Co. KG Carsten Gennrich Berlin Practice Group Leader Dorothee Regazzoni General Electric Deutsch- Ulrich Schmitt Rüdiger Andreas Günther Daniel Sauerzapf INDIVIDUAL MEMBERS Frankfurt am Main land Holding GmbH Eurofactor GmbH Cisco Systems GmbH Matthias Schellenberg thyssenkrupp AG CEO & CFO Benjamin Winter Jens Hoter Willy Brandt School of Rainer Wörz Julian Willms Travis D. Coleman, Esq. Francotyp-Postalia Detlev Kühne CEO Public Policy Sharr Jakupi Holding AG Henkel AG & Co. KGaA Oberhaching University of Erfurt Coca-Cola GmbH Nike Deutschland GmbH UBS Europe SE www.fp-francotyp.com Stephan Fuesti-Molnar Prof. Heike Grimm Michael Willeke Jo Wedenigg Christian Stahl Francotyp-Postalia Director Hill+Knowlton Strategies Holding AG Cognizant Technology Permira Beteiligungs- Unisys Deutschland GmbH Erfurt GmbH Solutions GmbH beratung GmbH Dr. Dirk Zimmermann Rüdiger Günther Rüdiger Maeßen CEO & CFO Andreas Golze Michala Rudorfer Berlin

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commerce germany is the official Copyright by the American Editorial and business offices Graphic design Advertising administration magazine of the American Chamber of Commerce in Ines Ceylan M8 Medien GmbH, Berlin Sabine Karbowy TRANSLATION TECHNOLOGY SOLUTIONS TO POWER YOUR BUSINESS Chamber of Commerce in Germany e.V. Daniel Hawk Phone +49 6127 9993150 Germany e.V. It is published Patricia Limburg Printing Email [email protected] for the Chamber by ACC Verlag All rights reserved. The contents Anna Katharina Schneider Boschen Offsetdruck GmbH & Services GmbH. Opinions of this publication may not be Phone +49 69 929104-40 Frankfurt am Main Advertisers’ index expressed in articles are not reproduced in whole or in part Email [email protected] ISSN 0010-2857 Berlin Partner für Wirtschaft necessarily those of the without the consent of the www.amcham.de und Technologie GmbH...... 2 Chamber or of ACC Verlag & copyright owner. EVS Translations GmbH...... 37 Services GmbH or of Leinhäuser Editorial services ExxonMobil Central Europe Language Services GmbH. ACC Verlag & Services GmbH Leinhäuser Language Holding GmbH...... 40 EVS TRANSLATIONS GMBH EVS TRANSLATIONS INC. Contributor opinions are not Eveline Y. Metzen Services GmbH, Unterhaching McDonald’s Deutschland...... Luisenstrasse 3 260 Peachtree Street NW, Suite 1801 necessarily shared by the editor. General Manager Cover photo ...... supplement 63067 Offenbach am Main Atlanta, GA 30303 All members of the Ameri­can Börsenplatz 13-15 kristo74/123rf NRW.INVEST GmbH...... 24 Fon: +49 69/82 97 99-47 Fon: +1 404-523-5560 Chamber of Commerce in 60313 Frankfurt am Main [email protected] [email protected] Germany e.V. receive one free www.acc-verlag.de copy of the publication. www.evs-translations.com WE SPEAK YOUR LANGUAGES Photo credit: Romanus Fuhrmann; Interel 36 commerce germany 3/2018 commerce germany 3/2018 37 OUTLOOK CALENDAR

Two trips to the US: How Upcoming event highlights we’re making your voice heard AmCham Germany

s we’ve said before, As many of you told us in surveys JANUARY AmCham Germany this year, current US trade and — as the voice of tariff policies are creating a 16 22 24 transatlantic busi- great deal of uncertainty. But Aness — is committed to making since politics in the US is also New Year’s Reception New Year’s Reception New Year’s Reception the interests of our members regional, we’ve not only relayed Dr. Joachim Stamp Richard A. Grenell Ingo Zamperoni heard on both sides of the Atlan- these messages in Washington, Deputy Prime Minister of US Ambassador to Presenter and anchor tic. That’s why we traveled to DC, but at the state level, too. North Rhine–Westphalia Germany tagesthemen, ARD-aktuell the US twice this fall and spoke We’ve been reaching out, for DÜSSELDORF STUTTGART HAMBURG with numerous government repre- example, to governors such as Eric sentatives, including Secretary of Holcomb (Indiana) and Phil Murphy Dr. Joachim Richard A. Commerce Wilbur Ross. (New Jersey). Stamp Grenell

Our Leadership Visit in September gave us the As we enter 2019, you can count on us to keep the chance to meet with politicians, think tank repre- dialogue going. We’ll also be taking a look at new sentatives and members of the media in Washing- topics next year. Just one example is urban supply ton, DC, while our Telecommunications, Internet chains, which we’ll focus on at both our 116th and Media (TIM) Committee trip in November with Annual Membership Meeting and in our next issue 24 25 25 German lawmakers from the Bundestag and EU of commerce germany. Parliament served as an opportunity to discuss New Year’s Reception New Year’s Reception New Year’s Reception the digital economy with prominent industry rep- Bernhard Mattes Dr. Dieter Kronzucker resentatives on the East and West Coasts. Our Until then, President of the German Minister-President of Publicist and journalist takeaways from both trips: The US remains an Association of the the Free State of Saxony FRANKFURT AM MAIN Automotive Industry attractive investment location, and Germany is an DRESDEN important partner for US business. But now more (VDA) than ever we must work together — regardless of ERFURT Bernhard Michael whether we’re facing geopolitical challenges or Eveline Y. Metzen Mattes 4 Kretschmer changes caused by digitalization. AmCham Germany General Manager

FEBRUARY MAY 30 6 17

CLOSING DATE New Year’s Reception Business Luncheon Annual Membership Meeting In our next issue FOR Dr. Sylvia Rothblum Frank Dopheide EMPORIO Hamburg • Urban Supply Chain ADVERTISING Senior Vice President of Executive Director HAMBURG For more information The city of tomorrow in a globalized world German-Speaking Terri- Handelsblatt GmbH Sabine Karbowy April 11, tories & Israel at Warner • The 2019 Transatlantic Business Barometer DÜSSELDORF Phone +49 6127 9993150 2019 Bros. Entertainment Cell phone +49 171 7579768 GmbH International Television [email protected] Dr. Sylvia

NUREMBERG Rothblum Barbara Böhnke Cell phone +49 176 66637488 PUBLISHING DATE May 2019 [email protected] Illustration: Charlotte Hintzmann Photo credit: Land NRW/R. Sondermann; US Embassy of New York; VDA; Pawel Sosnowski; Handelsblatt; pixabay 38 commerce germany 3/2018 commerce germany 3/2018 39 Sie sind klein, grün und könnten die Zukunft des Biokraftstoffs sein.

Algen sind eine erneuerbare Energiequelle. ExxonMobil erforscht ihr Potenzial als Kraftstoff mit geringeren CO₂-Emissionen. Und da Algen in Salzwasser ebenso gedeihen wie auf Böden, die für Nutzpflanzen ungeeignet sind, könnte ein erfolgreicher Biokraftstoff auf Algenbasis der Welt mehr Energie liefern, ohne die globale Nahrungsmittel- und Wasserversorgung zu gefährden. Mehr dazu auf EnergyFactor.de

AN-EPA-18-002 Alge 210x280 mm rz.indd 1 28.11.18 09:30