Media Guide ~ Updated 11/12/08 ~
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Media Guide ~ Updated 11/12/08 ~ Media Contact: Ines Pearce Earthquake Country Alliance (877) 898-9747 (206) 898-9933 – cell (877) 893-9308 – fax [email protected] updated: November 11, 2008 1 MEDIA CONTACT Ines Pearce Earthquake Country Alliance 877-898-9747 206-898-9933 – cell 877-893-9308 – fax [email protected] ADDITIONAL CONTACTS ShakeOut & Earthquake Country Alliance ShakeOut Scenario, Earthquake Science Mark Benthien Dr. Lucy Jones Executive Director Chief Scientist Earthquake Country Alliance USGS Multi Hazards Demonstration Project Southern California Earthquake Center Co-Chair, Earthquake Country Alliance 213-740-0323 [email protected] 213-926-1683 – cell [email protected] www.ShakeOut.org / www.scec.org International Earthquake Conference ShakeOut Scenario for Golden Guardian, Matt Myerhoff Sue Perry IEC Conference Press Deputy Staff Scientist 818-613-2248 USGS Multi-Hazards Demonstration Project [email protected] 626-583-6806 www.iec.lacity.org [email protected] Get Ready Rally, After Shock Golden Guardian – Media Contacts Amy Blumenthal CA Office of Homeland Security (OHS) Media Relations Jay Alan 916-322-1556 Art Center College of Design 917-710-1897 CA Office of Emergency Services (OES) [email protected] Kelly Huston 916-845-8447 www.aftershock.net (Nov. 13th at 10:02am) www.ohs.ca.gov/hseep/golden_guardian Media Outreach Margaret Vinci Manager Office of Earthquake Programs Caltech (626) 395-3298 (626) 840-3005 - cell 2 Table of Contents 1. OVERVIEW Page 4 - General overview of the ShakeOut, Major Events Listing, and homepage 2. EVENTS Page 10 - Information about the ShakeOut Drill, Golden Guardian Exercise, International Earthquake Conference and the Get Ready Rally 3. AUDIO AND VIDEO ELEMENTS Page 16 - Resources for the news media and the public including: ShakeOut Broadcast, “Preparedness Now” Film, ShakeOut Scenario Wave Animations, Public Service Announcements, b-roll interviews, footage, etc. (many available on Betacam SP tapes) 4. TECHNICAL DRILL RESOURCES Page 21 - Information about CISN Display, USGS ShakeMaps, etc. 5. ONLINE INTERACTIVES Page 24 - Information about After Shock simulation and Beat the Quake game 6. MESSAGES Page 27 - Mentions and ShakeOut Messages 7. FACT SHEETS Page 32 - ShakeOut Factsheets for individuals, schools, and businesses ATTACHMENT A Page 36 - ShakeOut Drill with media venue list ATTACHMENT B Page 60 - Golden Guardian exercise locations 3 1. OVERVIEW Overview of the Great Southern California ShakeOut Major Events List ShakeOut Website 4 ShakeOut Highlights • Week of special ShakeOut events November 12 – 16 • Purpose to help all Southern Californians get ready for big earthquakes, and to prevent disasters from becoming catastrophes • Based on ShakeOut Scenario of a 7.8 magnitude earthquake on San Andreas fault, created over past year by 300 scientists and engineers led by Dr. Lucy Jones (www.ShakeOut.org/scenario) • Key planned event is ShakeOut Drill at 10:00am on November 13th with over 5 million registered to participate (and still counting) o ShakeOut Drill is the largest earthquake drill in U.S. history o More can register at www.ShakeOut.org o Spanish-speakers can register at www.ShakeOut.org/espanol • Other ShakeOut events include: o International Earthquake Conference (iec.lacity.org) o Get Ready Rally (www.artcenter.edu/getready/) o Golden Guardian (www.ohs.ca.gov/hseep/golden_guardian/) • Special Audio and Video elements include Drill Broadcasts that can be used individually or over PA systems in a building to walk through the earthquake, a new short film about the ShakeOut, earthquake animations, and PSAs • Technical Drill Resources include a mock-CISN display of the earthquake and aftershock epicenters, simulated ShakeMaps of the main earthquake and major aftershocks, and much more • Online Interactives invite learning while having fun in a participatory way o After Shock o Beat the Quake • Events, schedule, scenario, and details are at www.ShakeOut.org • The Great Southern California ShakeOut organized and carried out by the Earthquake Country Alliance– earthquake professionals, emergency responders, business leaders, and community activists – led by U.S. Geological Survey, California Office of Emergency Services, California Seismic Safety Commission, Southern California Earthquake Center, City of Los Angeles, Art Center College of Design, California Institute of Technology 5 ShakeOut Highlights (Narrative): On November 13, 2008 at 10am, individuals, schools, businesses, government offices, and community organizations in southern California will participate in the largest earthquake preparedness drill in U.S. history. This drill is the heart of the Great Southern California ShakeOut, a collaborative effort between the partners of the Earthquake Country Alliance: earthquake professionals, emergency responders, business leaders, and community activists. The foundation for ShakeOut is a detailed scientific report that focuses on the hypothetical scenario of a magnitude 7.8 earthquake striking the San Andreas Fault. The ShakeOut Scenario was developed by a team of over 300 scientists and engineers led by Dr. Lucy Jones, a seismologist with the U.S. Geological Survey. The report was jointly published by the U.S. Geological Survey and the California Geological Survey and can be accessed through the ShakeOut website at www.ShakeOut.org/scenario/. The scenario is the basis of this year’s statewide Golden Guardian emergency response exercise (www.ohs.ca.gov/hseep/golden_guardian/). Over 5 million people are registered for the ShakeOut Drill and that number continues to grow every day. To assist drill participants, ShakeOut presents audio and video elements to play before and during the drill; technical drill resources for emergency managers, government officials, schools, and large organizations; and online interactives such as Beat the Quake & After Shock (www.aftershock.net). All are described in this Media Guide. The November 13th drill is at the heart of the ShakeOut. In addition, there are a number of public events throughout Southern California during the week which are a part of the ShakeOut events including an international earthquake conference (http://iec.lacity.org) and an earthquake rally/festival in downtown Los Angeles (www.artcenter.edu/getready/). A complete calendar of events can be found on the ShakeOut website. While the ShakeOut Scenario is a hypothetical one, the fact remains that an earthquake of the magnitude described in the report is in Southern California’s future. Therefore, it is important to be prepared. All Southern Californians are encouraged to register for the ShakeOut Drill on November 13 and join the millions that have already done so. Registration can be completed online at www.ShakeOut.org/. If you are a member of the Spanish-speaking community, you can register at www.ShakeOut.org/espanol. 6 ShakeOut Major Events Timeline Date Event Location Wednesday, November 12. Omni Hotel International Earthquake Conference - Day One Los Angeles 12:00 pm – News Conference Omni Hotel • Release of new USGS movies about the earthquake threat in Southern California Governor’s Room Los Angeles o U.S. Secretary of the Interior Dirk Kempthorne • Preview of upcoming ShakeOut & Golden Guardian events Thursday, November 13 International Earthquake Conference - Day Two Omni Hotel Los Angeles • Conference attendees participate in drills across SC in morning • 8:00am Keynote - The ShakeOut Earthquake o Dr. Lucy Jones (USGS) 10:00am - ShakeOut Drill See Attachment A • Drop, Cover and Hold On drill by 5 million Southern Californians • Media welcomed to visit listed venues 10:02am – After Shock • Begin a collaborative simulation with other www.aftershock.net Californians on how we'll deal with the aftermath 10:00am – 3:00pm ShakeOut exercises See Attachment A • Businesses, schools, neighborhood associations and faith-based groups o Practicing emergency response activities after a major earthquake. • Media are welcome to attend listed venues 10:00am – 10:00pm Golden Guardian exercise - Day One See Attachment B • First responders in local/state governments participating in statewide exercise to practice emergency response capabilities • Media welcome at listed venues 7:30pm Gala dinner - International Earthquake Conference Omni Hotel • Keynote speech – Secretary of the Interior Dirk Kempthorne Los Angeles Friday, November 14 Omni Hotel International Earthquake Conference - Day Three Los Angeles Golden Guardian Exercise - Day Two See Attachment B 7 Date Event Location Friday, November 14 (con’t) 4:00 pm – 9:00 pm Get Ready Rally NOKIA Plaza L.A. • This festival features earthquake preparedness Live information, presentations by state and city government leaders, vendors and live entertainment Saturday, November 15 Take One More Step – Day One • ShakeOut does not end with the drill, there are items each and every Southern Californian can do to make Activities to take at themselves, their family, co-workers, and community home, work, safer – and it begins by taking one more step community • Visit the “What Can I Do” section on the website for more details www.ShakeOut.org Golden Guardian Exercise - Day Three See Attachment B Sunday, November 16 Take One More Step – Day Two • Building on the momentum started yesterday and take another preparedness step today Activities to take at • There are items each and every Southern Californian home, work, can do to make themselves, their family, co-workers, community and community safer – take another one