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Twentieth Anniversary Issue AaBbCcDdEeFfGgHhliJjKkLIMmNnOoPp QqRrSsTt UuVvWwXxYyZz12345678908,riECES$4£%!?On UPPER AND LOWER CASE. THE INTERNATIONAL JOURNAL OF TYPE AND GRAPHIC DESIGN BI ISM I) B\ IN I LIMA I IONAI 11 PI I , (1 t (M1'01: \ 111 , N 1,11 N1. 11t1 1: I "WM V. 1 ott ; MIL ■ 10 r.. co =-4'-..,$, '3 41 co, aar nr -0 .Z 0 0) Nso G at )•t 0 ,40 .*** ■C t> 0 B. C. 4. 3 070, <•0 C• 44. 0/ 0 r,a,'($) 0 44 at) c. SCf 00 IF \e' .1404 fOr 0 •)Itt • (> p 0 O se .3. e P.04,_ 4., ole vilyt 41, 2'c 4,10 4,,e4 so.. '40,. • ,o,s. read quirky alphabets ti nostalgia va■ ea° et. *et %.0 ot• ,h44'e. 044- 4r, (1, zi twentieth anniversary issue Fontek DesignFonts: get fingertip Six Great Collections access to hundreds of unique To Choose From! graphic illustrations right in your Macintosh font menu, ust ORGANICS. ATTITUDES. like any other Typel font. INCIDENTALS. NATURALS. PRIMITIVES. RADICAL Each font has a style OW Ea( that's all its own with between 15-100 graph characters. Fontek DesignFonts Fontek DesignFonts give you a range of design theme combine the style of that will enhance the appearanc today's designers of your publications and add with the state of the art in clarity and emphasis to your' today's technology. messge. You use DesignFont images just The Precision Type Price like any other font character: is Right- $75.00 Per Fon add color, rotate, modify them in graphics programs or simply Our w price rriaG ^€; resize and generate Macintosh it very a fordar styles like outlines add DesignFonts %tour and shadows. graphit:s collection. And, you CP Customize toein / — gat t t:ompleie %et of all any way you like' fonts the DesignFont Po \/\/\/\/\/ Linoo' 3/4 mplete Linotype price. Prices for unlocking more , Plus Much More: them before you decide with the fonts? Starting at $28.00 each ust InTime CD-ROM. Linotype-Hell Typeface Browser. and as low as $12.00 per font for quantity orders. 2400 Po tScript fonts from the Linotype-Hell... Linotype Library & Elsner+Flake Where Adobe Goes Design S udios (including the For High-Quality Type. latest IT releases), more than 110 EPS graphics Did you know that the from th C.A.R. Clipables majority of the typefaces Library, rueType fonts, in the Adobe Library are special f int packages, designs licensed from font utili ies and more... the world-renowned all on on CD for the Macintosh! Linotype Library? From the classics The Font -Just In Time CD comes to the contemporary, many of the with two fonts.- best known, most widely used and 38 E 'S clip art fonts in the world are originals images u nlocked from Linotype-Hell. and rea y to use. And you can unlock Fonts-Just In Time From four more fonts of Precision Type: $32.49! your choice from the Linotype Library at no Order Fonts-Just In Time from charge. hich fonts to choose? Precision Type and you'll save You can ee each and every one of more than 60% off the $99.00 list -\vvV1 mot H e Beethoven's Intl ][N" d Viva Multiple Master, $145 now $89 Makes a statement larger than life. Create var Only an original can become a classic. ations in weight and width. Designed by Carol Twombly. When you're creating an original One-of-a-kind offer - $89 each! add excitement to your work. But look, you need the right typeface. Until November 30, 1993, you can hurry, because a unique offer like alb) c de fg And the best place to find it is in buy the Adobe Originals type this only comes around once. the Adobe Originals"d collection. packages shown for only $89 each To order, return the coupon. Or AB C D lE 1F Announcing the latest Adobe -that's up to $189 off the suggested call 1-800-833-6687, Dept. E, Ext. 2248. ataaa a_ a Originals typefaces. retail price. Or buy all four for only And ask about the Adobe- Type Created by Adobe type designers, $299 and save $491! Library, Adobe's collection of more aaaaa al a Adobe Originals are award-win- Each of these brand new pack- than 1,70o quality typefaces from a a ata a ning new designs and updated ages comes with a beautiful speci- the world's leading foundries. classics that add a unique look to men book. And two are multiple your work. Poetica7 and the Tekton- master typefaces that let you create and Viva- multiple master type- thousands of custom fonts. At this faces are the latest additions. great price, they're an easy way to Adobe- aa.Z1Z1Z1_ 4 tia Mg.-) b11,18,183115 r CASABANCA SPECIAL OFFER- ONLY $89 Symphony By fax Complete and send with credit card pay- ment to 1-408-655-6096. By mail Send completed order form with payment to Attn: Inside Sales, Adobe Systems, P.O. Box 790o, Poetica 2, $185 now $89 Mountain View, CA 94039-790o. To be used with Poetica 1. Order Information Swash Capitals I ❑ YES, send me the Adobe typeface(s) of my choice: ❑ Poetica I Poetica 2 ❑ Mac® or 0PC A.BcDupfla ❑ Tekton (Mac only) ❑ Viva (Mac only) Swash Capitals II $89 each or $299 for all four x Qty =$ Sales Tax (Residents of AZ, CA, CT, FL, GA, IL, MA, gi. MD, MN, MO, NJ, NM, NY, OH, PA, TX, VA and WA AU3C UYE(Fg add appropriate sales tax) Swash Capitals III Shipping (US orders $7.50, Canadian orders $10.50) $ ❑ Send me a $29 sampler disk with Blackoak; 203 CCI34g)j{ Juniper:" Poetica Ornaments, Poetica Chancery II Swash Capitals IV and Trajan'"Regular (Mac only). Total Poetica 1, $275 now $89 03, 6f9.:C Payment Information The elegance of Renaissance calligraphy, with- Initial Swash Capitals ❑ Check/money order enclosed by mail. (Make payable to Adobe Tekton Multiple Master, $185 now $89 out the work. Designed by Robert Slimbach. Systems Incorporated in U.S. dollars, drawn on a U.S. bank.) As casual as your favorite pair of jeans. Create Chancery I CI VISA ❑ MasterCard 0 American Express I I I 1 I variations in weight and width. Designed by Exp. Date David Siegel. Regular and Oblique. abcdeFGHw123 sivooedf 11 1 1 1 1 1 1 1 1 1 1 1 1 1 1 I Acct. # Chancery II abcciefghijkl abcdeFHTJ&123 Name as it appears on credit card (please print) Lowercase Beginnings I & II Chancery III Signature (required for credit card purchase) Al3CIDEFGHI Shipping Information aficieFpfljeg-12 jbceEfej rt ru 3 3 3 3 3 0 0 Name Chancery IV Lowercase Endings I & II 333333330 aficieFGHIJ&123 cbc'e-s-tbCm_m_, Company Chancery Expert Ligatures Address (No P.O. boxes please) aaaa aaaaa I 1/4 1/23/4 1411/112.3 Sijiffigg Clg City State Zip/Postal Code Roman Small Capitals ) aaaaaaaaa Ampersands Country Telephone E-22-48-C Order form good in the U.S.A. and Canada only. Outside the U.S.A. and Canada, contact your ABCDTTg&123 local distributor. Purchase orders and C.O.D., not accepted. Allow 4-6 weeks for delivery. Offer aaaaaaaaa valid through November 3o, 1603. Offer not valid in combination with any other special offer. Roman Small Capitals Alternate Ornaments Offer subject to withdrawal. Adobe, the Adobe logo,Adobe Originals, the Adobe Originals logo. Blackoak, Juniper. Poetica, Tekton, Trajan and Viva are trademarks of Adobe Systems Incorporated which may be (64, ,3,„) registered in certain jurisdictions. Mac is a registered trademark of Apple Computer, Inc. aaaaaaaaa /et Copyright 0 Isisig Adobe Systems Incorporated. All rights reserved. V Circle 389 on Reader Service Card IN THIS ANNIVERSARY ISSUE 6 Message from ITC Mark Batty reflects on Ue.9-1c's changing role 7 Why U &lc? Message from ITC A reprise of an editorial in the first issue explaining the purpose of this journal 8 LAIC U&lc Scrapbook A 16-page tribute with a selection of images and reader memories 20 Years of Change 10 Quirky Alphabets Unique interpretations from A to Z 14 The problem has always been the same. From Pasteup to Pixels But times and people, attitudes and The production process for Ififglc has evolved, mirroring changes in technology technologies change. So the answers are 16 My Darling Herb never the same. Well, almost never. Letters from UegIc readers: something from everybody When Herb Lubalin (U(/c's editor and 20 designer), Aaron Burns and Ed Rondthaler (ITC's President and chairman of the board, respec- Interpretations in typography tively) developed the first issue in 1973, the manifold rt Direction objectives were the following: Steven Heller's case stu this journal's design over the years to build an awareness of and enthusiasm and eagerness for ITC typefaces among What's ew om ITC users and specifiers of type and typography ITC Cerigo- is classic and elegant • to showcase expert typography 52 • to be fresh and visually energetic ITC Avant Garde Gothic® is now a multiple master typeface • to be friendly 54 • to be unique The Letter X Allan Haley discusses an ancient but hard to pronounce letter • to not be a typical trade journal • to be entertaining and informative 57 Tech Talk • to be highly readable but never dull 58 Easy to enumerate. Not so easy to do. ITC Center Perhaps the greatest challenge to UdIc's publish- The Type Directors Club annual exhibit ers, editors and designers over these past two 79 decades has been to know that when they feel they Obituary: Bob Farber have reached their editorial, design and market- 79 ing goals, it is time to change...to change the editorial U &lc Colophon voice, to change the graphic face.
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