Oct/Nov 2006
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Oct./Nov. ’06 Deli $14.95 BUSINESS NEW GUY IN TOWN FEEDS FAMILIES “MAC the Knife” does the chopping and shopping to fill the need for home-cooked meals without all the work. ALSO INSIDE: Grab-And-Go Packaging Food Bar Organics Serrano Ham Deli Meat French Cheese SPECIAL SECTION Starting on Page 25 Reader Service No. 559 OCT./NOV. ’06 • VOL. 11/NO. 5 Deli TABLE OF CONTENTS FEATURES BUSINESS Fresh Pizza Opportunities Abound For Delis ....................................14 Take-and-bake expands the possibilities beyond traditional pizza programs. COVER STORY Grab-And-Go — The Challenging Opportunity ..................18 Deli retailers can entice consumers looking for convenience, quality, healthfulness and value. Packaging Sets The Tone..........................22 Product packaging has become a way to establish differentiation and ensure consumer loyalty. PROCUREMENT STRATEGIES Food Bars ................................................49 By offering convenience, quality and taste, food bars can increase department traffic and boost sales. The Organic Lifestyle ..............................53 A rising demand or a deli department dilemma? Discover Serrano Ham..............................57 Spain’s extraordinary dry-cured ham is starting to appear in U.S. deli departments. 1100 MERCHANDISING REVIEW The Secret To The Hispanic-Friendly Deli ..............................60 COMMENTARY As stores see their demographics shift, they EDITOR’S NOTE explore new ways to attract and keep customers. Meal Assembly Delis ......................................6 The important lesson for delis may not hinge on the DELI MEATS success or failure of the MAC as much as on Deli Turf Wars ..........................................62 understanding the emotional resonance of these stores. Are low-price meats still big-sales items? PUBLISHER’S INSIGHTS DEPARTMENT Of This And That....................8 SPECIALTY CHEESE CORNER I was able to watch people come by SPECIAL The World Of French Cheese ................65 and taste Rogue Creamery’s SECTION France continues to hold a premiere cheeses...A polite but skeptical look position among cheese lovers. turned into raised eyebrows, broad smiles and a second taste. IN EVERY ISSUE MARKETING PERSPECTIVE DELI BUSINESS Quiz ..................................4 It Boils Down Deli Watch..............................................5 To Caring ..............................69 Can anyone tell me why retailing Starting on TechNews ............................................68 has become so standardized? Page 25 Blast From The Past ............................70 Information Showcase..........................70 DELI BUSINESS (ISSN 1088-7059) is published by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425 POSTMASTER: Send address changes to DELI BUSINESS, P.O. Box 810217, Boca Raton, FL 33481-0217 OCT./NOV. 2006 DELI BUSINESS 3 Deli Deli BUSINESS QUIZ LISA WATERS BUSINESS Executive Director California Cheese & Butter Association Clayton, CA President and Editor-in-Chief • JAMES E. PREVOR Lisa has been with the California Cheese & Butter Association [email protected] (CCBA) since 2006. CCBA is a voluntary not-for-profit organiza- Publishing Director • KENNETH L. WHITACRE tion for any person, company or organization engaged in the manu- [email protected] facture, sale, promotion or distribution of cheese or butter in California. Publisher/Editorial Director • LEE SMITH As the executive director, she is responsible for the day-to-day management of the [email protected] association. She also co-ordinates all CCBA events and is the editor of the CCBA Managing Editor • JAN FIALKOW newsletter, The Mooos About Town. [email protected] She has been reading Deli Business seeing assuming this position and likes reading Circulation Manager • KELLY ROSKIN the advertisements, particularly the ads run by CCBA members. She also enjoys the [email protected] articles and says the keep her abreast of the industry. Production Director • DIANA LEVINE As the winner of the Aug./Sept. Quiz, Lisa wins and anti-gravity lounger. [email protected] Production Leader • JACKIE TUCKER [email protected] WIN AN iPOD NANO 2ND GENERATION Production Department •FREDDY PULIDO 2 GB with 1.5-inch backlit color LCD, anodized aluminum body, holds up to 500 JOANNA ARMSTRONG songs/25,000 iPod Nano viewable photos, up to 24 hours playback when fully Editorial Assistant • YAHIA LABABIDI charged, skip-free playback, Mac and Windows compatible, silver finish. [email protected] Research Director • SHARON OLSON HOW TO WIN To win the DELI BUSINESS Quiz, the first thing you have to do is enter. The rules Contributing Editors are simple: Read through the articles and advertisements in this issue to find the JASON CANGIALOSI BOB JOHNSON DUANE CRAIG BARBARA ROBISON answers. Fill in the blanks corresponding to the questions below, and either cut along JACQUELINE ROSS LIEBERMAN KAREN SILVERSTON the dotted line or photocopy the page and send your answers, along with a business MELINDA WARNER card or company letterhead, to the address listed below. The winner will be chosen by drawing from the responses received before the publication of the Feb./Mar. 2007 Advertising issue of DELI BUSINESS. The winner must agree to submit a photo to be pub- JORDAN BAUM [email protected] lished in that issue. ERIC NIEMAN [email protected] Quiz Questions Send insertion orders, payments, press releases, 1) What is the toll-free number for Rose Packing? _____________________ photos, letters to the editor, etc., to: ___________________________________________________________ DELI BUSINESS P. O. B ox 810217 2) What is the street address for Champion Foods?____________________ Boca Raton, FL 33481-0217 Phone: 561-994-1118 Fax: 561-994-1610 ___________________________________________________________ E-mail: [email protected] 3) What is the e-mail address for Perdue?____________________________ Phoenix Media Network, Inc. ___________________________________________________________ Chairman of the Board • JAMES E. PREVOR 4) What is the phone number for Campofrio? ________________________ Executive Vice President • KENNETH L. WHITACRE Senior Vice President • LEE SMITH 5) In what city is Stefano Foods located? ____________________________ General Counsel • DEBRA PREVOR ___________________________________________________________ Executive Assistant • FRAN GRUSKIN Trade Show Coordinator • JACKIE LOMONTE 6) What is the fax number for Tribe Foods? __________________________ ___________________________________________________________ DELI BUSINESS is published by Phoenix Media Network, Inc. P. O. B ox 810 425 This issue was: ■ Personally addressed to me ■ Addressed to someone else Boca Raton, FL 33481-0425 Phone: 561-994-1118 Fax: 561-994-1610 Name: ________________________________________________________ Entire contents © Copyright 2006 Company:______________________________________________________ Phoenix Media Network, Inc. All rights reserved. Position: _______________________________________________________ Printed in the U.S.A. Street: ________________________________________________________ Publication Agreement No. 40047928 City/State:_________________________________________ Zip:________ Phone: ( ) ____________________ Fax: ( ) ________________ Please send answers to: DELI BUSINESS QUIZ: Dec./Jan. 2007 Issue P.O. Box 810217 • Boca Raton, FL 33481-0217 4 DELI BUSINESS OCT./NOV. 2006 DELI WATCH Announcements Paula Deen And Smithfield New Culinary Centre Celebrity cook, restaurateur, author and Roth Käse USA, Monroe, WI, celebrates TV personality Paula Deen has joined with 15 years of specialty cheesemaking by Smithfield Foods, Smithfield, VA, in an unveiling its new Culinary Education Cen- exclusive partnership aimed at promoting tre and state-of-the-art Affinage Facility. meals that encourage families to spend The Centre's ribbon cutting was the more time eating together. Deen will be involved in community keynote to the anniversary celebration in October. The Education outreach efforts, personal appearances, Web-based recipe and Centre is part of a two-phase expansion, which concludes after meal preparation tips. Visit www.smithfieldfoods.com three years of hard work. Visit www.rothkase.com Reader Service No. 401 Reader Service No. 402 New Products Slide-out Refrigeration Slow Roasted Dinners Structural Concepts, Muskegon, MI, Bob Evans, Columbus, OH, has expand- introduces the innovative Breeze refriger- ed its line of slow-roasted dinners with the ation system in select bakery/deli/bever- addition of beef stew with vegetables and age display cases. The Breeze slide-out meat loaf with gravy. Both refrigerated refrigeration system, in temperature-con- meal solutions are ready in under 10 min- trolled display cases, automatically adjusts utes and come in microwavable contain- the duration of the defrost cycle. Visit ers for easy clean-up. Each entrée is 20 www.structuralconcepts.com ounces with 3.5 servings. Visit www.bobevans.com Reader Service No. 403 Reader Service No. 404 New Alpine-Style Cheese Eye-Catching Graphics Fiscalini Cheese Company in the San Robbie Manufacturing, Lenexa, KS, has Joaquin Valley near Modesto, CA, has introduced new PromoSeal Designs from introduced a new signature Alpine-style the leader in printed self-adhesive mer- cheese named Lionza. Semi-hard, savory chandising bands. The new multi-purpose and fragrant, Lionza is rich and nutty