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Working Better with Indigenous Tourism Suppliers Working Better with Indigenous Tourism Suppliers By: Leah Shelly Working Better with Indigenous Tourism Suppliers b Working Better with Indigenous Tourism Suppliers By: Leah Shelly Submitted to OCAD University in partial fulfillment of the requirements for the degree of Master of Design in STRATEGIC FORESIGHT AND INNOVATION Toronto, Ontario, Canada, April, 2017 Leah Shelly, 2017 This work is licensed under a Creative Commons 4.0 International License. To see the license go to https://creativecommons.org/licenses/by/4.0/ or write to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA i COPYRIGHT NOTICE This work is licensed under the Creative Commons Attribution 4.0 International License https://creativecommons.org/licenses/by/4.0/ You are free to: Share - copy and redistribute the material in any medium or format Adapt - remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution - You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Notices: You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation. No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material. ii I hereby declare that I am the sole author of this MRP. This is a true copy of the MRP, including any required final revisions, as accepted by my examiners. I authorize OCAD University to lend this MRP to other institutions or individuals for the purpose of scholarly research. I understand that my MRP may be made electronically available to the public. I further authorize OCAD University to reproduce this MRP by photocopying or by other means, in total or in part, at the request of other institutions or individuals for the purpose of scholarly research. Signature __________________________________________________ iii Planeterra Foundation. “Barauli Community Fieldwork, India.” 2015. PSD file iv ABSTRACT This project investigates the opportunity space of how Travel Companies can work better with Indigenous Tourism Suppliers - exploring the opportunity to engage in practices that generate shared value within tourism related business engagements. The perspectives and needs of each stakeholder group are explored through analytical frameworks as the project moves from literature review, to project design, data collection and analysis, towards final recommendations. The primary research method employed to support this exploration was a set of stakeholder surveys designed to elicit user-centered insights in support of the research question. The outputs from this project are new multi-stakeholder, primary-research driven insights on Indigenous Tourism Supplier engagement practices, a stakeholder matrix, and a series of recommendations designed to inform the development of a set of practical engagement guidelines to be adopted by Travel Companies when engaging with Indigenous Tourism Suppliers. Keywords: Indigenous, travel company, supplier, traveller, tourism, sustainable development, shared value. v ACKNOWLEDGEMENTS Thank you to the participants who contributed build off of some of your in-progress work. I hope their time and insights on this topic to inform this that the findings from this project are useful in research project. your future pursuits, just as yours were in mine. Thank you to my primary advisor, Helen Kerr, Thank you the network of friends and colleagues for your ongoing support throughout this long who all played a vital role in data collection for this process. Every conversation we had helped project, you know who you are. A special thank you calibrated this project and I’m forever grateful to Edelaine Osoteo and Courtney Hazleton, for your for your guru-like design-insight, and unwavering survey administration and translation support. commitment to helping me see this through. Thank you to Chris Monostori, Oana Dragan, Thank you to my secondary advisor, Jamie Shereen Mroueh and Will Matthews for your keen Sweeting. Your content expertise and willingness esthetic sensibilities and giving this project the to support this work will never be forgotten. I’m visual identity it deserves. so grateful to you for opening up your network to me and making sure that the outcomes from Lastly, thank you to all of my friends and family this work are applied in the real-world. Also, for listening to me talk about this beast for so recognising that none of this would have been long. Your love and support is reflected in these possible without the spoke in this project’s wheel, pages, I wouldn’t have finished it without your Kelly Galaski - thank you! encouragement; we did it! Thank you to Seleni Matus and the team from The International Institute of Tourism Studies, at The George Washington University, for allowing me to vi TABLE OF CONTENTS SECTION 1: Tourism ......................................................................................................................................................................................4 1.1 The Global Tourism Ecosystem ................................................................................................................................................................4 1.2 Tourism & Indigenous Peoples .................................................................................................................................................................7 SECTION 2: Shared Value .............................................................................................................................................................................10 SECTION 3: Guidelines .................................................................................................................................................................................11 3.1 Existing Guidelines ....................................................................................................................................................................................11 3.2 Existing Travel Company Guidelines .........................................................................................................................................................12 SECTION 4: Supporting Frameworks ..........................................................................................................................................................13 4.1 2030 Agenda for Sustainable Development ..............................................................................................................................................13 4.2 International Year of Sustainable Tourism for Development .....................................................................................................................13 4.3 The Indigenous Tourism System ...............................................................................................................................................................14 4.4 Indigenous Tourism Annotated Bibliography .............................................................................................................................................15 4.5 Issues Matrix ..............................................................................................................................................................................................15 4.5 The Larrakia Declarations ..........................................................................................................................................................................15 4.6 The PATA Checklist ....................................................................................................................................................................................16 4.7 Global Code of Ethics in Tourism ...............................................................................................................................................................16 SECTION 5: Project Design ..........................................................................................................................................................................17 5.1 Project Design Diagram .............................................................................................................................................................................17 5.2 Secondary Research .................................................................................................................................................................................18 5.3 Engagement Equation ...............................................................................................................................................................................18 SECTION 6: Method .......................................................................................................................................................................................19
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