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Annual Report 2009 / 10 Contents annual report 2009 / 10 contents 03 Mission / Vision / Objectives 04 A Message from the Executive Directors 05 About Dry July 06 Benefi ciary Partners 2009 07 Corporate Support 08 Patron / Ambassadors 09 Highest Fundraisers 10 In the Press 12 Positive Outcomes 2009 14 Snapshot 2008 / 2009 15 Funds at Work with our Benefi ciaries 16 New South Wales 18 Western Australia 19 Queensland 20 Victoria 21 South Australia 22 Australian Capital Territory ABN 88 497 552 964 For more information about the Dry July Foundation 23 Summarised Financial Statements please contact: 24 Statement of Comprehensive Income Dry July Ltd Level 3, 5 Elizabeth Street 25 Statement of Financial Position Sydney, NSW 2000 Australia 26 Cash Flow Statement PO BOX 751 Randwick 27 Corporate Governance NSW 2031 Australia 28 Auditors Report email: [email protected] tel: +61 2 9221 5433 29 Charitable Fundraising Act Declaration www.dryjuly.com twitter.com/dryjuly 30 Directors Declaration facebook.com/dryjuly 31 Notes This annual report details the Dry July 2009 campaign and covers the fi nancials from 1 July 2009 to end of fi nancial year 2010 (30 June 2010). 02 www.dryjuly.com Mission / Vision / objectives Mission Vision Objectives Dry July’s mission is to directly benefi t Our vision is to become a well Our objectives are to deliver an adult cancer patients with real and respected not-for-profi t organisation, engaging charitable campaign which tangible change. We will achieve this locally, nationally and internationally in inspires people to enjoy a month off by providing organisations with funds the cancer and hospital community. the booze, all the while raising funds to create better environments and to directly benefi t the lives of adults Our vision is to be a technological support networks for patients and living with cancer. leader in the web-based fundraising their families. community. We aim to raise awareness of the Dry July also aims to make people number of adults living with cancer Our vision is to make Dry July the aware of their own drinking habits in local communities and set out to standout fundraising campaign of the and the value of a balanced, healthy improve the quality of their lives and calendar year where not consuming lifestyle. journey. alcohol for the month of July is considered the “thing to do”. Working closely with our benefi ciary partners we endeavour to document and show where the funds raised are being utilised. To deliver an effi cient, low cost ratio fundraising campaign, utilising online technology to minimise administration costs. www.dryjuly.com 03 A message from the executive directors It has been a very humbling experience to see more than 4,100 people raise over $1.28 million for adults living with cancer across Australia during Dry July 2009. With the funds raised being put straight to work across our benefi ciaries, we are excited to be able to document the full circle of the Dry July 2009 campaign here in our second annual report. By taking the campaign national and increasing our range of benefi ciaries to six we have been fortunate to achieve exponential growth. We would like to personally thank all the hospital staff , our Patron, fellow Ambassadors and supporting companies for your tireless commitment to Dry July and making a huge diff erence to the lives of adult cancer patients across Australia. It is true to say Dry July works on many levels. There are the health benefi ts of actively taking part in the challenge and the awareness it creates of one’s own alcohol consumption. However, there’s also the acknowledgement of why you are going ‘Dry’ and for whom it benefi ts. From the competitive, fun side of Dry July and the conversations generated there, our benefi ciary hospitals have also opened their doors and allowed us to hear patient stories and the very real challenges people face on a day to day basis. We have heard some amazing stories of courage and strength from truly inspirational people living with cancer. We would like to thank Rebecca Levingston from 612 ABC Brisbane for her dedication to Dry July and The Mater Adult Hospital in Brisbane for carrying out patient interviews, giving patients a voice and the chance to tell their stories. There have been none-so more moving than the story of Caitlin Rockett. With the support of her family, 23 year old Caitlin was able to share with others her journey with cancer. Caitlin’s dignity and determination with her battle touched many people and she was truly inspirational in her ability to motivate people to make a diff erence. Sadly Caitlin passed away in September 2009 but her amazing strength and attitude towards life will continue to inspire others for many years to come. Finally, we would like to raise our glasses and say a huge thank you to all our participants that signed up to the Dry July 2009 challenge and their incredibly generous supporters. We hope you enjoyed the experience and personally benefi ted from taking part. The incredible amount of funds raised in our second year has taken our benefi ciaries totally by surprise! With such support shown to them they have been working hard over the course of the year to implement long-term tangible changes to benefi t their cancer patients. We hope you enjoy reading about the diff erences we have all been able to achieve and look forward to seeing you raising your empty glasses to the challenge again next year! Cheers, Brett Macdonald Phil Grove 04 www.dryjuly.com about dry july What is Dry July? Dry July 2008 tables and chairs for patients to enjoy a few moments of sunshine in a Dry July is an online social community, The Dry July concept originated in secure environment. Several ‘Dreams’ health awareness initiative, where an June 2007. Initially a simple idea with were also fulfi lled for cancer patients, individual or group signs up to the a catchy name, the founders were bringing hope, real life experiences challenge of a month long sponsored dedicated to pursue the potential and lasting memories to those patients abstinence from alcohol. of Dry July through a series of and their families. unfortunate personal events. The funds raised from sponsorship of On seeing the tangible changes participants brave ‘dry’ eff orts directly The positive feedback received from achieved for cancer patients in the benefi t the lives of adults living with both friends and infl uential people in local community and with such cancer right across Australia. the charity/hospital sector meant the positive feedback received, it was with team were committed to following Sponsorship is primarily raised online great enthusiasm that the founders through with their fundraising idea. via participant or group profi le pages. built upon this momentum to take the With an initial aim of cleaning up the campaign national across Australia for Dry July is about clearing your head livers of 10 of their mates and with Dry July 2009. and making a diff erence. Get healthy, hope of raising AUD$3,000 for The challenge yourself, encourage positive Prince of Wales Hospital Foundation change and a healthy attitude to and the Dreams2Live4 Committee, The path ahead alcohol consumption. Sydney, the fi nal outcome was As our fi nancial year ends a third of DJ (Dry.July.er) [dee-jay] noun: a outstanding. the way through our new campaign person or group actively sponsored On receiving numerous write-ups we get a brief snapshot of the path to participate in Dry July. in local papers and magazines the the campaign is on. The volume of In early 2009 the Dry July Foundation momentum and interest in Dry July registrations and donations received established itself as a standalone, 2008 was notably growing. The real throughout the month of June 2010 national, not for profi t, charitable turning point for the campaign came meant that everything is pointing organisation. from an unexpected interview with towards another record breaking year. 702 ABC Sydney presenter Adam The Dry July Foundation is a registered For Dry July 2010 and as with all of Spencer. charity approved by the Australian our campaigns we endeavour to Tax Offi ce. Through his involvement and introduce a new creative theme, new dedication to our cause, the Dry website features, increase our range of We have been granted the following: July concept began to receive a far benefi ciaries and work with partners • Deductible Gift Recipient (DGR) status greater reach and interest than ever that can help us to raise awareness. • GST Concession perceived possible. At time of publishing this annual • Income Tax Exemption The fi nal outcome of the 2008 report the Dry July 2010 campaign had campaign encouraged 1,049 people come to a close. We are delighted to to go ‘dry’, raising a grand total of note that participation numbers more Background AUD$257,283 for adult cancer patients. than doubled from Dry July 2009 to over 9,500 and funds raised exceeded Dry July began as an idea amongst With such an amazing outcome, AUD$2.4 million. mates in June 2007 to ease back off the collectively we were able to beers for a month whilst raising money achieve so much more than We are very excited with this outcome for a cause very close to their hearts. ever thought possible. and look forward to documenting on the website and in our 2010/11 With a collaboration of skills-sets All the funds raised by Dry July annual report the tangible benefi ts we and an aspiration to make a positive 2008 were donated to The Prince will bring to adults living with cancer change, Brett Macdonald, Phil Grove of Wales Hospital Foundation and through our benefi ciary partners.
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