JICLT Journal of International Commercial Law and Technology Vol. 7, Issue 4(2012) How to Achieve 15 Minutes (or More) of Fame through YouTube Liz Lavaveshkul
[email protected] Abstract. YouTube is a video sharing website where people can upload, share, view, and comment on originally created videos. It is an arena where ordinary people with little or no funding can compete with mega corporations on an even playing field to achieve higher viewership and a loyal following. This article takes a look at how a group of amateurs rose from obscurity to become YouTube sensations with literally millions of fans and substantial earnings. Using these YouTubers’ roadmap to success, this article lists practical suggestions for launching a successful YouTube career. © 2012 Liz Lavaveshkul. Published by JICLT. All rights reserved. 1. Introduction If someone told you they could give you a roadmap to a sure-fire way to become world-renown and earn thousands of dollars a year doing what you loved to do through YouTube, would you be interested? If they added that this venture required very little capital and could be launched within a few hours, would you be ready to sign up? Are you ready to become the next YouTube sensation? Unfortunately, there isn’t a magic wand or crystal ball to guarantee success, but a tool exists that provides a window to success. By looking into YouTube’s past and studying YouTube success stories, you can learn from how and why things came to be and make reasonable choices that could favorably affect your future. Founded in February 2005, YouTube is a video sharing website where people can upload, share, view, and comment on originally created videos.