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ANNUAL 49 • 2006/2007 seafood Winning Over Tastebuds Worldwide clean waters – safe and healthy norwegian seafood – We give local ideas global opportunities © Scanpix Innovation Norway offers products and services to increase innovation in industry throughout Norway, to help develop the regions and promote Norwegian industry and internationalization, and to promote Norway as a tourist destination. Some of the richest in the world. Norway is also among the agreement with the EU, in the World Trade fishing grounds world’s largest exporters. In 2005 we Organization and through EFTA free trade With offices in more than 30 countries • National and international network- • Customer surveys show that 90 in the world are ranked as the 3rd largest exporter after agreements. worldwide and in all Norwegian counties, building and technology transfer percent of Innovation Norway’s funds situated along China and Thailand. About 90 percent Innovation Norway is easy to reach. • Marketing of Norwegian industry and have been allocated to projects viewed the coastline of the total production of fish and fish Norway´s long coast, favourable natural Our staff has knowledge of local and Norway as a tourist destination as important to companies’ survival of Norway. The products is exported. The export value conditions, clean water and unpolluted international factors that will help turn and profit growth North Sea, the for 2005 amounted to NOK 31.7 billion. environment are important factors which our customers’ ideas into business With these measures as a point of polar front in the This represents an increase of NOK 3.6 help explain why Norway is one of the successes. departure, Innovation Norway customizes Norwegian Sea and billion compared to 2004. Of this, 47% leading seafood exporters in the world. It its products and services according the Barents Sea are all highly productive came from the aquaculture industry. This is, however, very important for Norway not Products Tailor-Made to to the needs of each individual client. areas, and important fishing grounds for makes Norway one of the largest seafood merely to be a large exporter in terms of Customers’ Requirements Through our offices in Norway and key fish stocks that spawn right outside exporters of the world, and the largest quantity, but also to be a reliable exporter Innovation Norway assists the entirety of abroad, our clients also gain access to the coast of Norway. The coastline is also exporter of Atlantic salmon. of high-quality and safe seafood. A Norwegian industry, but has particular services from other public agencies – particularly well suited to environmentally fundamental element of our food policy is responsibility for aiding entrepreneurs such as the Research Council of Norway, friendly fish farming, and the aquaculture More than 2,000 fish and fish products are that the production of Norwegian seafood and assisting small and medium-sized the Norwegian Design Council and the industry has grown considerably in recent distributed to as many as 150 countries. shall comply with the strictest health and companies with an ambition and potential Industrial Development Corporation of years, thus complementing the traditional Important products are salmon, cod, hygiene requirements and be based on for growth. Norway (SIVA). fishing industry as an important source of herring and mackerel. The EU is the sustainable and environmentally friendly income for the coastal areas. most important market and accounts for production and harvesting methods. We offer: Dynamic and Result-Oriented approximately 59% of total Norwegian Innovation Norway supports the profitable Innovation Norway Fishing and aquaculture constitute the fish exports (NOK 18.8 billion). However, Seafood is an excellent source of health- • Funding provided as loans, guarantees development of industry in both individual PO Box 448 Sentrum backbone of the Norwegian regional for the past ten years we have seen promoting nutrients. Yet, most people do and equity capital programmes companies and in society at large: NO-0104 Oslo, Norway economy along large parts of the coast. promising developments in many other not eat enough seafood but rely heavily • Advisory and expertise development Tel: +47 22 00 25 00 In 2005, the industry provided work to markets, especially in Eastern Europe and on agricultural products, at least in many measures • Innovation Norway contributes to the Fax: +47 22 00 25 01 over 14,700 in the fishing fleet and about Asia. Their shares of the total Norwegian parts of the western world. This dietary creation and securing of 9,000 jobs E-mail: [email protected] 4,120 were engaged in farming of fish exports are 17% and 15%, respectively. imbalance is assumed to contribute to annually Website: www.innovationnorway.no and shellfish. At the same time over 520 For the first time Russia was our largest many lifestyle diseases in the west. By companies were registered as approved individual market for seafood in 2005. In including more seafood in our diets, we exporters. addition to Russia, the Ukraine has the eat less of other foodstuffs and therefore strongest growth in Eastern Europe. Japan get a more balanced and healthier diet. The fishing and aquaculture industry also and China are our largest markets in Asia. generates considerable ripple effects The main objective for Norway is to ensure in the form of shipbuilding and shipyard Our home market for seafood products that consumers worldwide will associate operations, the fishing gear industry, is limited. Without any export, every Norway with high-quality seafood production of technological equipment, Norwegian would have to eat 800 kilos produced consistent with consumer needs feed production, packaging, transport, of fish per year, or close to 2.5 kilos per and preferences. Innovation Norway took over the tasks of the Norwegian Trade Council, the Norwegian Industrial and Regional Development Fund, the and research and development. day, to equal current consumption figures. Govt. Consultative Office for Inventors and the Norwegian Tourist Board on January 1, 2004. For this reason Norway depends on The total Norwegian production of seafood having multiple markets and considerable in 2005 was 3.3 million tonnes. This effort is invested in order to obtain better made Norway the 11th largest producer markets access, i.e. through the EEA Helga Pedersen The Norwegian Minister of Fishery and Coastal Affairs 2 Seafood – Innovation Norway 3 index NORWAY EXPORTS – Seafood Scientific name French German Spanish Italian Scientific name French German Spanish Italian PELAGIC FISH Redfish Sebastes marinus Grand sébaste Rotbarsch Gallineta nórdica Scorfano di Norvegia Capelin Mallotus villosus Capelan atlantique Kapelan/Lodde Capelán Wolffish Anarhichas Loup Katfisch Lobo Bavosa lupa SALMON & TROUT Herring Clupea harengus Hareng Hering Arenque Aringa Salmon Salmo salar Saumon Lachs Salmón Salmone Mackerel Scomber scombrus Maquereau commun Makrele Caballa Maccerello WHITE FISH Arctic char Salvelinus alpinus Ombe chevalier Saibling Salvelino Salvelino ártico Coalfish / Saithe Pollachius virens Lieu noir / Colin Seelachs Palero Merluzzo nero Trout Salmo trutta Truite Forelle Trucha Trota PRAWNS (SHRIMP) & SHELLFISH Cod Gadus morhua Morue / Cabillaud Dorsch / Kabeljau Bacalao Merluzzo bianco Crab Cancridae Crabe Kurzschwanz-Krebs Cangrejo Granchio Haddock Melanogrammus Églefin Schellfisch Eglefino Asinello aeglefinus Mussel Mytilus edulis Moule commune Miesmuschel Mejillón Mitilo Hake Urophycis tenuis Merluche Seehecht Merluza Nasello Scallop Pectinidae Coquille Pilger-Muschel / Vieira Ventaglio-pettine Saint-Jacques Kamm-Muschel maggiore Halibut Hippoglossus Flétan de l’Atlantique Heilbutt Halibut Halibut Oyster Ostreidae Huître Auster Ostra Ostrica Pollack Pollachius pollachius Lieu jaune Pollack Abadejo Merluzzo giallo Prawn (Shrimp) Palaemon serratus Crevette Garnele Camarón Gamberello 4 Seafood – Innovation Norway 5 index Border • Temafarge • Gradient NORWAY EXPORTS – Seafood PELAGIC FISH Norsk Havfisk AS . 38 POLLACK SALMON TROUT FISH & SEAFOOD FROZEN FISH Norsk Sjømat Group . 39 Aalesund Seafood AS . 21 Gjendemsjø Fisk AS . 27 Aalesund Seafood AS . 21 Seaborn AS . 43 Hallvard Lerøy AS . 28 Hallvard Lerøy AS . 28 PRODUCTS Brødrene Sperre AS . 24 CAPELIN Westcoast AS . 46 Ice Fish AS. 32 Hydrotech Gruppen AS . 31 Fosnavaag Seafood . 25 Brødrene Sperre AS . 24 Njardar AS . 37 Ice Fish AS. 32 CURED & MARINATED FISH Gjendemsjø Fisk AS . 27 Fosnavaag Seafood . 25 COD Norsk Havfisk AS . 38 Nisja Trading AS. 36 Gjendemsjø Fisk AS . 27 Hallvard Lerøy AS . 28 Hallvard Lerøy AS . 28 Aalesund Seafood AS . 21 Norsk Havfisk AS . 38 Harrengus AS . 29 Ice Fish AS. 32 Harrengus AS . 29 Brasco Frozen Fish AS. 23 REDFISH Norsk Sjømat Group . 39 Njardar AS . 37 Lofoten Seafood Export AS . 33 Modolv Sjøset AS . 35 Brødrene Sperre AS . 24 Aalesund Seafood AS . 21 Norway Royal Salmon AS . 41 Norsk Sjømat Group . 39 Nisja Trading AS. 36 Norsk Sjømat Group . 39 Hallvard Lerøy AS . 28 Brasco Frozen Fish AS. 23 Seaborn AS . 43 Seaborn AS . 43 Norsk Havfisk AS . 38 Norway Royal Salmon AS . 41 Ice Fish AS. 32 Brødrene Sperre AS . 24 Volden Group AS . 45 Norsk Sjømat Group . 39 Westcoast AS . 46 Lofoten Seafood Export AS . 33 Hallvard Lerøy AS . 28 DRIED & SALTED FISH Norway Royal Salmon AS . 41 Lofoten Stockfish Company. 34 Ice Fish AS. 32 TROUT Aalesund Seafood AS . 21 Seaborn AS . 43 HERRING Modolv Sjøset AS . 35 Norsk Havfisk AS . 38 Hallvard Lerøy AS . 28 Brødrene Sperre AS . 24 Volden Group AS . 45 Brødrene Sperre AS . 24 Njardar AS . 37 Norsk Sjømat Group . 39 Norsk Havfisk AS . 38 Gjendemsjø Fisk AS . 27 Fosnavaag Seafood . 25 Norsk Havfisk AS . 38 Norsk Sjømat Group . 39 Lofoten Seafood Export. 33 MARINE-BASED OILS & EXTRACTS Gjendemsjø Fisk AS . 27 Norsk Sjømat Group . 39 WHITEFISH Norway Royal Salmon AS . 41 Lofoten Stockfish Company AS . 34 Berg LipidTech AS (BLT) . 22 Hallvard Lerøy AS . 28 Norway Royal Salmon AS . 41 Aalesund Seafood AS . 21 Njardar AS . 37 GC Rieber Oils AS . 26 Harrengus AS . 29 Seaborn AS . 43 Brasco Frozen Fish AS. 23 Provena Norway AS . 42 Ice Fish AS. 32 Skei Marinfisk ASA. 44 Brødrene Sperre AS . 24 PRAWNS (SHRIMP) & FILLETS Modolv Sjøset AS .