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The World of Widex THE WORLD OF WIDEX I AM UNIQUE #10 2016 WWW.WIDEX.COM Printed by KLS / 2016 9 502 3899 001 #01 ¡9 502 2410 001E¤ ¡#01v¤ THE WORLD OF WIDEX LISTENTHE WORLD OF WIDEX THE WORLD OF WIDEX THE WORLD OFSECTION WIDEX HEADLINE LISTENTHE WORLD OF WIDEX LISTENTHE WORLD OF WIDEX THE THE ARTTHE ART ARTOF OF OF POWER SOUND OF THE SOUND SOUND CHIP TWO TWOIS BETTERIS #04 #03 2011 2011 WWW.WIDEX.COM THANBETTER WWW.WIDEX.COM #04 #04 #02 #03 Printed by RD / 2011 Printed by RD / 2011 9 502 2593 001 #01 9 502 2410 001 #01 2011 2011 2010 2011 WWW.WIDEX.COM ¡9 502 2410WWW.WIDEX.COM 001E¤ ¡#01v¤ WWW.WIDEX.COM ONETHAN ¡9 502 2410WWW.WIDEX.COM 001E¤ ¡#01v¤ Printed by RD / 2011 Printed by RD / 2011 Printed by RD / 2010-11 Printed by RD / 2011 9 502 2593 001 #01 9 502 2593 001 #01 9 502 1966 001 #02 9 502 2410 001 #01 ¡9 502 2410 001E¤ ¡#01v¤ ¡9 502 2410 001E¤ ¡#01v¤ ¡9 502 1966 001h¤ ¡#02y¤ ONE ¡9 502 2410 001E¤ ¡#01v¤ THE WORLD OF WIDEX THE WORLD OF WIDEX THE PRICKLY PROBLEM OF TINNITUS THE POWER OF CONSUMER LABELS CHOOSE YOUR #05 #06 2012 2012 OWN WWW.WIDEX.COM WWW.WIDEX.COM Printed by RD / 2012 Printed by RD / 2012 9 502 2886 001 #01 9 502 3361 001 #01 AGE ¡9 502 2410 001E¤ ¡#01v¤ ¡9 502 2410 001E¤ ¡#01v¤ THE WORLDTHE WORLD OF WIDEX OF WIDEX THE WORLD OF WIDEX THE WORLDTHE WORLD OF WIDEX OF WIDEX THE WORLD OF WIDEX LIFELIFE AT FULLAT FULL BLASTLIFEBLASTLIFE AT FULLAT FULL BLASTBLAST #07 #07 #08 2013 2013 2013 WWW.WIDEX.COMWWW.WIDEX.COM WWW.WIDEX.COM #07 #07 Printed by RD / 2013Printed by RD / 2013 Printed by #08RD / 2013 9 502 3485 001 #019 502 3485 001 #01 9 502 3599 001 #01 2013 2013 2013 ¡9 502 2410WWW.WIDEX.COM¡9 001E¤ 502 2410WWW.WIDEX.COM¡#01v¤ 001E¤ ¡#01v¤ ¡9 502 2410WWW.WIDEX.COM 001E¤ ¡#01v¤ Printed by RD / 2013Printed by RD / 2013 Printed by RD / 2013 9 502 3485 001 #019 502 3485 001 #01 9 502 3599 001 #01 ¡9 502 2410¡9 001E¤ 502 2410¡#01v¤ 001E¤ ¡#01v¤ ¡9 502 2410 001E¤ ¡#01v¤ THE WORLD OF WIDEX CONTENTS 4 Sounds in the city THE WORLD OF WIDEX 8 From a gust to a breeze 12 Anytime, anywhere I AM 14 APPS, APPS, APPS! UNIQUE 18 Choose what you hear 21 We just do it better 22 Keeping connected 24 Keep on rocking 28 10 UNIQUE facts I AM 29 The power to make a #10 2016 difference WWW.WIDEX.COM Printed by KLS / 2016 9 502 3899 001 #01 ¡9 502 2410 001E¤ ¡#01v¤ 30 The human hearing range UNIQUE 33 Soft sounds 34 The rise of wearable technology 38 Tips from the pros 40 Ring ring, why don’t you DEAR READERS give me a call? 42 Breaking the barriers 44 It’s your brain that hears - This year, LISTEN magazine celebrates its tenth issue. not your ears Quite a lot has changed since we published our first copy back in 2009, not least ad- 46 Each decade had more to vances in technology in Widex products. From#10 the ground-breaking MIND hearing aid in offer 2009 – the first ever with a tinnitus management2016 programme – to the our latest ad- WWW.WIDEX.COM 48 Widex saved my life vanced hearing aid called, UNIQUE, WIDEX has always been at the forefront of hearing Printed by KLS / 2016 9 502 3899 001 #01 52 Happy birthday, Widex! aid innovation. ¡9 502 2410 001E¤ ¡#01v¤ 54 Widex around the world In this issue we take a closer look at what makes UNIQUE special, and how its features aim to make the lives of hearing aid users easier. We also reveal how the newest mem- bers of our DEX family of communication devices help people keep connected. We ask where technology is heading, and we investigate wearable technology, devices of the future and the popularity of apps. We also reflect on changes in the industry in an interview with an American audiologist. THE EDITORIAL TEAM One thing that hasn’t changed for the better is the level of noise in cities, and we talk to Managing Editor a sound artist who believes more should be done to take noise levels into account when Peter Hentze Knudsen designing urban spaces. Editor Andrew Somerville We hope you enjoy this issue. Remember, if you like what you read, our previous issues Writers are available online at www.widex/com/listen. We’re also always pleased to hear from Andrew Somerville Stephanie Kinch our readers, so if you have any comments or suggestions, feel free to write to us at Kay Xander Mellish [email protected] Design Marianne Kim Noel We would like to thank you all for your continued support. Sanne Radmer LISTEN – THE WORLD OF WIDEX 3 SECTION HEADLINE Photograph and image: Colourbox image: and Photograph 4 LISTEN – THE WORLD OF WIDEX SECTION HEADLINE LISTEN – THE WORLD OF WIDEX 5 SOUNDS IN THE CITY Bad sound in cities is as detrimental to quality of life as bad lighting, but noise levels are very rarely taken into account when designing urban spaces. Most of us are aware of how noisy big Built for the eyes, not the ears projects to developers. It is just part cities can be. The incessant traffic of Apart for the obvious reasons of traffic, of our particular culture to become Rome, the endless bustle of Tokyo, the and people living in close proximity, fascinated by images; it’s not just the never-ending pandemonium of Mum- many of the problems stem from the designers, it’s everyone.” bai – simply walking down the street in fact that few cities are designed with cities like these can be exhausting on sound in mind. Rome is a good exam- the ears. ple: a lot of its infrastructure was built SONIC THINKER AND SOUND ARTIST for another sonic era. The soundscape Bruce Odland is an American artist and We humans are getting noisier. As of ancient Rome and the coliseum was classically trained composer who is recog- populations increase and societies are vastly different from today’s overwhelm- nised as a pioneer in sound installations, some of which have transformed the vast becoming more urbanised, noise pol- ing clutter of traffic, sirens and Vespas. industrial soundscape of cities into har- lution in cities is on the rise. A World monic music. Since 1987, he’s been working Health Organisation report in 2011 found According to sound artist and ‘sonic with Austrian sound artist Sam Auinger that ‘environmental noise leads to a thinker’ Bruce Odland, the architecture to develop a ‘Hearing Perspective’ of the disease burden that is second in mag- of the city is visually defined. “We have world we live in, and the meaning of the nitude only to that from air pollution’.* become increasingly visual since the sounds all around us. This, of course, can have adverse and renaissance,” he says. “Now all the tools “I believe we won’t understand our cul- wide-ranging effects on people’s health, of design have become purely visual, ture until we understand our noise,” he not to mention the environmental and including the spreadsheets that sell and says. You can see Bruce’s work at economic costs. budget them, the schools that train the www.bruceodland.net/ designers, and the renderings that sell 6 LISTEN – THE WORLD OF WIDEX HOW MUCH IS TOO NOISY? • Normal conversation is around 65 decibels. • Every time the noise level rises 10 decibels, the noise seems twice as loud. • Prolonged exposure to noise above 85 decibels can damage your ears permanently. • At 120 decibels, even brief exposure is damaging. We have become used to noise without type of energy inefficiency would then THE TOP 10 even being aware of it, contends Bruce. become evident. Fix the loudest sound, NOISIEST CITIES IN THE WORLD “The way we shut out the sea of indus- then the next, then the next. By fix, I trial noise that characterize our cities is mean create more efficient motors, less Mumbai, India 1 by creating brain filters that eliminate friction, better design, more tuning in Kolkata, India these sounds from our conscious aware- the process. If our culture were at all 2 ness. We don’t know we can do this, concerned with energy usage, noise Cairo, Egypt but unaware, we have become profes- would come to mean wasted energy, 3 sional non-listeners,” he says. and would lead to design changes that Delhi, India 4 would benefit the humans living in this Tokyo, Japan Think with our ears sonic ‘commons’ – or the space we 5 There is, of course, no one cure-all for share.” Madrid, Spain the curse of noise in our cities, but we 6 could start by paying more attention New York City, United States 7 to its consequences. “The sounds that Buenos Aires, Argentina surround us are accidents, the unaware 8 results of some other priority,” says Shanghai, China Bruce Odland. 9 Karachi, Pakistan “We could, instead of looking at the 10 Source: city, listen to it with eyes closed. This * www.euro.who.int http://citiquiet.com/the-top-10-noisiest-cities-in-the-world-2/ LISTEN – THE WORLD OF WIDEX 7 SECTION HEADLINE FROM A GUST TO A BREEZE 8 LISTEN – THE WORLD OF WIDEX SECTION HEADLINE FROM A GUST TO A BREEZE FROM A GUST TO A BREEZE Wind noise has always been a challenge for hearing aid users.
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