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Campus Exterior Signage Design Development Seattle Center Campus Exterior Signage Campus Exterior Signage March 17, 2021 Design Development 01/ Introduction Seattle Center Campus Campus Exterior Signage March 17, 2021 2 Seattle Center Campus Campus Exterior Signage March 17, 2021 3 SEATTLE CENTER CAMPUS PROJECTS UNDERWAY INTERNATIONAL FOUNTAIN RETROFIT NORTH COURTYARDS AND DUPEN FOUNTAIN REIMAGINED ARMORY EXTERIOR RENOVATION EXTERIOR ARMORY CENTER PLAZASEATTLE SKATE Seattle Center Campus Campus Exterior Signage March 17, 2021 4 SEATTLE CENTER ECONOMIC IMPACT (2016) Seattle Center contributes to the community in many intangible ways as well, though hundreds of affordable and free public programs, cultural productions (Seattle Center Festál), open public space and stewardship of assets on the 74-acre campus. Seattle Center Economic Impact (2016) Seattle Center contributes to the community in many intangible ways as well, though hundreds of affordable Seattle Center Campus and free publicCampus programs, Exterior Signage cultural productionsMarch (Seattle 17, 2021 Center Festál), open public space and stewardship of 5 assets on the 74-acre campus. Producer Advocate Financier Safety & Partner Security Economic Driver Promoter Maintenance Steward Provider Landlord Facilitator Technical Active Public Expertise Provider Gathering Space Seattle Center Campus Campus Exterior Signage March 17, 2021 6 SEATTLE CENTER CENTURY 21 MASTER PLAN OBJECTIVES (2008) This plan sets out a future for Seattle – Establish a Logical and Legible System of Signs Center that is vibrant with activity, flexible to accommodate change, open – Visually Unify the Campus and welcoming, and sustainable in construction and operations. – De-Clutter the Campus – Create a more Welcoming Campus – Promote the Seattle Center Brand – Contribute to Economic Sustainability Seattle Center Campus Campus Exterior Signage March 17, 2021 7 2020 Sign Plan (Master Plan) SEATTLE CENTER 2020 SIGN PLAN (MASTER PLAN) NOT TO SCALE Seattle Center Campus Campus Exterior Signage March 17, 2021 8 SEATTLE CENTER EXISTING CAMPUS SIGN LOCATIONS Roy St. N Cornish Scene Shop . N. e UpGarden P-Patch 5.5 Building . (rooftop) Av N W E d Parking e. * 2n e. N. e. Av Av Mercer St. Garage rd 4th 4th S 3 Mercer St. Mercer St. e. N. Av Nesholm Family Lecture Hall arren W Hall Opera Founderu ers KCTS 9/ Bill & Melinda Seattle Coourt Phelps Center Center Crosscut Gates Foundation Cornish Pacific Kreielsheimer . N. Rep ← Playhouse Northwest e Theatere Promenade Ballet Classical Commons KING FM Av 1st Service AlhadefAlhadeflhadeffff KobeKobob Yard SStudio BellBBee Republican St. August Wilson Way Republicanp St. The Vera SIFF KEXP Project Film Center International Gates Foundation Discovery Center Northwest Dupen Fountain Mall Courtyard Fountain Alki A/NTA/NT Memorial Stadium Courtyard Galleryallealle Parking* 5th Ave.N. Garage Internationati l Espresso FountaiF n Bar Harrison St. at Seattle Center Artists at Play South Plaza & Playground Fountain ve. N. ve. A ente Lawn Armory Lofts Museum of Pla AIE tle Center Poetry Center Theatre Center Parkar Pop Culture 5th t a ate Plaza Garden Info Desk e k Seattle Children’s S S Museum Seattle Center Fisher TPS/Theatre 4 Monorail Pavilion Thomas St. Thomas St. Pottery ge Northwest Seattle Chihuly Space Mural . Children’s Gaarden and Needle N Glasss Gara Ammmpphitheatrree ve. N. Theatre . A . ve. N N * A . g e st ve. n VaVVlaleletet v arren 1 ParkinP g A A W rki or l a NHL Broad St. P 1st Preview ay Peace T Center GardenG n John St. Boeing PACCAR IMAX n John St. IMAX ve. N. ve. A Broad Street Gree 4th 4th N. ve. A Pacific Science Center 2nd NOT TO SCALE SIGNAGE PLAN Denny Way Denny Way Readerboard (digital image/text) Readerboard (digital image) Readerboard (amber text) Readerboard (static) Seattle Center Signage Map Wayfinding Totems Armory Exterior * When you park at these Garages, your fees support Seattle Center free programs and campus grounds. Last Revised: 11/24/2020 Seattle Center Campus Campus Exterior Signage March 17, 2021 9 SEATTLE CENTER EXISTING BANNER LOCATIONS Roy St. Cornish N Scene Shop . 5.5 Building N . W Parking* e E v ve. N. A ve. N. A Mercer St. Garage A h t 4 S 3rd 2nd Mercer St. Mercer St. 6 1 Nesholm Family Lecture Hall 23 2 3 24 Exhibition Hall Marion Oliver Seattle Opera Founders Bill & Melinda 4 Court Phelps Center KCTS 9/ ve. N. at the Center Seattle 5 McCaw Hall ve. N. A Theater Cornish Gates Foundation Repertory Crosscut A 25 Pacific Commons Playhouse ← Kreielsheimer Northwest Theatre 6 22 Promenade 7 Ballet 1st arren 8 W 9 Alhadeff Kobe Service 10 Studio Bell Yard 7 21 26 13 12 11 29 Republican St. August Wilson Way W 14 15 16 17 Republican St. W 18 19 20 W 27 28 W 31 30 The Vera SIFF 32 KEXP Project Film Center Fountain Lawn Gates Foundation 33 Visitor Center 34 Dupen 35 Fountain Art/Not Memorial Stadium Terminal Gallery 36 Parking* 37 38 5th Ave. N. Garage 39 International Espresso W Bar 40 Fountain 46 37 W KeyArena W 41 42 43 44 45 W 47 48 49 50 Harrison W 60 55 54 51 Harrison St. St. 62 61 59 58 57 56 53 52 63 71 72 76 92 91 Next 50 Artists 64 70 73 77 . 90 Plaza at Play Playground N South Armory 89 . Day of Show e 65 69 74 78 Food & Drink 93 KeyArena Fountain 88 v Box Office Armory Loft Box A Administrative Offices Office 66 75 79 Lawn Academy of Interactive 94 Museum of h 68 Entertainment (AIE) Next 50 t 87 5 Seattle 67 80 Center Theatre Pavilion Pop Culture Center The Center School 86 95 (MoPOP) Pavilion Theatre Puget Sound (TPS)/Theatre 4 85 Seattle Center 81 Seattle Children’s Museum Fisher Monorail Blue Skatepark Pavilion Spruce 121 82 W 4BW 4A 4 W 120 119 118 117 83 84 W 96 W 97 98 99 W Thomas St. Thomas St. 116 100 101 1 Park Place 115 102 103 Pottery 104 Northwest Seattle 114 Chihuly Space Children’s Mural Needle 113Amphitheatre Garden and ve. N. Theatre Glass A ve. N. Parking* 112 105 A 106 109 108 1st 111 107 Valet ve. N. arren 1st 110 W W Parking Broad St. Ave. N. A Garage W aylor Peace T Garden W PACCAR Boeing John St. John St. IMAX IMAX . N . e v A Broad Street Green h t 4 ve. N. A Pacific Science Center 2nd NOT TO SCALE Bus Stop Restroom Denny Way Denny Way Accessible Entry Gift Shop Cash Machine FREE Charging Station Courtesy of T-Mobile FREE Wi-Fi Food Service Information Parking Seattle Center Campus Map 1 Gates 1 - 7 When you park at these Garages, your fees support Seattle Center free programs and campus grounds. For additional information, please contact * Seattle Center Customer Service: (206) 684-7200 Last Revised: 07/18/2017 Seattle Center Campus Campus Exterior Signage March 17, 2021 10 SEATTLE CENTER NEW CAMPUS SIGN LOCATIONS Roy St. N Cornish Scene Shop . N. e UpGarden P-Patch . v 5.5 Building . (rooftop) N A N . d W E Parking e e. * v v 2n A A Mercer St. Garage h t rd 4 S 3 Mercer St. Mercer St. e. N. v SIGN TYPE EXISTING PROPOSED A Nesholm Family Lecture Hall arren W Hall Opera WAYFINDING PYLON 18 STATIC 20 DIGITAL Founderu ers KCTS 9/ Bill & Melinda Seattle Coourt Phelps Center Center Crosscut Gates Foundation Cornish Pacific Kreielsheimer . N. Rep ← Playhouse Northwest e Promenade Theatere Classical ENTRY MARKER 0 5 STATIC v Ballet Commons KING FM A 1st Service AlhadefAlhadeflhadeffff KobeKobob Yard CAMPUS READERBOARD 3 DIGITAL 3 DIGITAL SStudio BellBBee Republican St. August Wilson Way Republicanp St. POLE BANNER 120+ VINYL BANNERS 12 DIGITAL The Vera SIFF KEXP Project Film Center International Gates Foundation Discovery Center Northwest Dupen Fountain Mall FACILITY READERBOARD 5 DIGITAL & STATIC 5 DIGITAL Courtyard Fountain Alki A/NTA/NT Memorial Stadium Courtyard Galleryallealle Parking* ART WALK DISPLAY 0 3 DIGITAL 5th Ave.N. Garage Internationati l Espresso INFORMATION KIOSK 3 STATIC 3 DIGITAL FountaiF n Bar Harrison St. DIGITAL POSTER 3 STATIC 1 DIGITAL Artists at Play Plaza & Playground . South N . Fountain e v A ente Lawn Armory Lofts Museum of h t Pla AIE tle Center Poetry Center Theatre Center Parkar Pop Culture 5 t a ate Plaza Garden Info Desk e k Seattle Children’s S S Museum Seattle Center Fisher TPS/Theatre 4 Monorail Pavilion Thomas St. Thomas St. Pottery ge Northwest Seattle Chihuly Space Mural . Children’s Gaarden and Needle N Glasss Gara Ammmpphitheatrree ve. N. Theatre . A . ve. N N * A . g e st ve. n Valeletet v arren 1 ParkinP g A A W rki or l a NHL Broad St. P 1st Preview ay Peace T Center GardenG n John St. Boeing PACCAR IMAX John St. IMAX . N . e v A Broad Street Green h t 4 N. ve. A Pacific Science Center 2nd NEWLY PROPOSED NOT TO SCALE Denny Way Denny Way Seattle Center Campus Campus Exterior Signage March 17, 2021 11 SEATTLE CENTER PROPOSED LEGISLATION PROPOSED CENTER CAMPUS SUBAREA SIGN CODE LEGISLATION SEATTLE CENTER (SC) SIGN OVERLAY DISTRICT PURPOSE (SMC 23.55.052) – To promote the SC as a vibrant and valuable community resource for arts, entertainment, sports, and civic events – Recognizes SC is unique as a cultural center BACKGROUND – 2019 legislation created the SC Sign Overlay District and regulations for the Arena and Bressi Block Subareas and anticipated creating regulations for a Center Campus Subarea – Past practice: – SC Director authorized signs on the interior of the campus – SDCI permitted signs on the exterior of the campus – Proposed legislation will: – Create regulations for the Center Campus Subarea – Codify past practice PROPOSED LEGISLATION AS OF FEB. 2021 – Continues SDCI permitting of all signs 20 feet from the nearest unvacated roadway – Authorizes SC Director to determine the number, type, height, area of signs for the remainder of the Center Campus Subarea consistent with SC Advisory
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