Campus Exterior Signage Design Development

Seattle Center Campus Exterior Signage

Campus Exterior Signage March 17, 2021 Design Development 01/ Introduction

Seattle Center Campus Campus Exterior Signage March 17, 2021 2 Seattle Center Campus Campus Exterior Signage March 17, 2021 3 SEATTLE CENTER CAMPUS PROJECTS UNDERWAY INTERNATIONAL FOUNTAIN RETROFIT NORTH COURTYARDS AND DUPEN FOUNTAIN REIMAGINED ARMORY EXTERIOR RENOVATION EXTERIOR ARMORY CENTER PLAZASEATTLE SKATE

Seattle Center Campus Campus Exterior Signage March 17, 2021 4 SEATTLE CENTER ECONOMIC IMPACT (2016)

Seattle Center contributes to the community in many intangible ways as well, though hundreds of affordable and free public programs, cultural productions (Seattle Center Festál), open public space and stewardship of assets on the 74-acre campus. Seattle Center Economic Impact (2016)

Seattle Center contributes to the community in many intangible ways as well, though hundreds of affordable

Seattle Center Campus and free publicCampus programs, Exterior Signage cultural productionsMarch (Seattle 17, 2021 Center Festál), open public space and stewardship of 5 assets on the 74-acre campus. Producer Advocate Financier Safety & Partner Security Economic Driver Promoter Maintenance Steward Provider

Landlord

Facilitator

Technical Active Public Expertise Provider Gathering Space

Seattle Center Campus Campus Exterior Signage March 17, 2021 6 SEATTLE CENTER CENTURY 21 MASTER PLAN OBJECTIVES (2008)

This plan sets out a future for Seattle – Establish a Logical and Legible System of Signs Center that is vibrant with activity, flexible to accommodate change, open – Visually Unify the Campus and welcoming, and sustainable in construction and operations. – De-Clutter the Campus – Create a more Welcoming Campus – Promote the Seattle Center Brand – Contribute to Economic Sustainability

Seattle Center Campus Campus Exterior Signage March 17, 2021 7 2020 Sign Plan (Master Plan) SEATTLE CENTER 2020 SIGN PLAN (MASTER PLAN)

NOT TO SCALE

Seattle Center Campus Campus Exterior Signage March 17, 2021 8 SEATTLE CENTER EXISTING CAMPUS SIGN LOCATIONS Roy St. N Cornish

Scene Shop . N.

e UpGarden P-Patch

5.5 Building . (rooftop) Av

W E d Parking e. N *

e. N. e. Av Av Mercer St. Garage

rd 4th 4th S 3

Mercer St. Mercer St. e. N.

Av Nesholm Family Lecture Hall arren

W Hall Opera Founderu ers KCTS 9/ Bill & Melinda Seattle Coourt Phelps Center Center Crosscut Gates Foundation Cornish Pacific Kreielsheimer

. N. Rep ← Playhouse Northwest e Theatere Promenade Ballet Classical Commons KING FM Av

1st Service AlhadefAlhadeflhadeffff KobeKobob Yard SStudio BellBBee

Republican St. August Wilson Way Republicanp St.

The Vera SIFF KEXP Project Film Center International Gates Foundation Discovery Center Northwest Dupen Fountain Mall Courtyard Fountain Alki A/NTA/NT Memorial Stadium Courtyard Galleryallealle Parking* 5th Ave.N. Garage Internationati l Espresso FountaiF n Bar

Harrison St.

at Seattle Center Artists at Play South Plaza & Playground

Fountain ve. N. ve.

A ente Lawn Armory Lofts Museum of Pla AIE tle Center Poetry Center Theatre Center Parkar Pop Culture 5th t a ate Plaza Garden Info Desk e k Seattle Children’s S S Museum Seattle Center Fisher TPS/Theatre 4 Monorail Pavilion

Thomas St. Thomas St.

Pottery ge Northwest Seattle Chihuly Space Mural . Children’s Gaarden and Needle N Glasss

Gara Ammmpphitheatrree ve. N. Theatre . A . ve. N N * A . g e st VaVVlalleetet ve. v arren 1

ParkinP g A A W rki n or l a NHL Broad St. P 1st Preview ay

Peace T Center GardenG n John St. Boeing PACCAR IMAX n John St.

IMAX

ve. N. ve. A

Broad Street Gree 4th 4th N. ve.

A Pacific Science Center 2nd NOT TO SCALE SIGNAGE PLAN Denny Way Denny Way Readerboard (digital image/text) Readerboard (digital image) Readerboard (amber text) Readerboard (static) Seattle Center Signage Map Wayfinding Totems Armory Exterior * When you park at these Garages, your fees support Seattle Center free programs and campus grounds. Last Revised: 11/24/2020

Seattle Center Campus Campus Exterior Signage March 17, 2021 9 SEATTLE CENTER EXISTING BANNER LOCATIONS Roy St. Cornish

N Scene Shop .

5.5 Building

W Parking* e E v

ve. N. A

ve. N.

A Mercer St. Garage

t 4 S 3rd 2nd Mercer St. Mercer St. 6 1 Nesholm Family Lecture Hall 23 2 3 24 Exhibition Hall Marion Oliver Seattle Opera Founders Bill & Melinda 4 Court Phelps Center KCTS 9/ ve. N. at the Center Seattle 5 McCaw Hall ve. N. A Gates Foundation Repertory Theater Cornish Crosscut A 25 Pacific Commons Playhouse ← Kreielsheimer Northwest Theatre 6 22 Promenade 7 Ballet 1st arren 8 W 9 Alhadeff Kobe Service 10 Studio Bell Yard 7 21 26 13 12 11 29 Republican St. August Wilson Way W 14 15 16 17 Republican St. W 18 19 20 W 27 28 W 31 30 The Vera SIFF 32 KEXP Project Film Center Fountain Lawn Gates Foundation 33 Visitor Center 34 Dupen 35 Fountain Art/Not Memorial Stadium Terminal Gallery 36 Parking* 37 38 5th Ave. N. Garage 39 International Espresso W Bar 40 Fountain 46 37 W KeyArena W 41 42 43 44 45 W 47 48 49 50 Harrison W 60 55 54 51 Harrison St. St. 62 61 59 58 57 56 53 52 63 71 72 76 92 91 Next 50 Artists

64 70 73 77 . 90 Plaza at Play Playground N South Armory 89 . Day of Show e 65 69 74 78 Food & Drink 93 KeyArena Fountain 88 v Box Office Armory Loft

Box A

Administrative Offices Office 66 75 79 Lawn Academy of Interactive 94 Museum of h 68 Entertainment (AIE) Next 50 t 87 5 Seattle 67 80 Center Theatre Pavilion Pop Culture Center The Center School 86 95 (MoPOP) Pavilion Theatre Puget Sound (TPS)/Theatre 4 85 Seattle Center 81 Seattle Children’s Museum Fisher Monorail Blue Skatepark Pavilion Spruce 121 82 W 4BW 4A 4 W 120 119 118 117 83 84 W 96 W 97 98 99 W Thomas St. Thomas St. 116 100 101 1 Park Place 115 102 103 Pottery 104 Northwest Seattle 114 Chihuly Space Children’s Mural Needle 113Amphitheatre Garden and ve. N. Theatre Glass A

ve. N. Parking* 112 105 A 109 108 106 1st 111 107 Valet ve. N. arren 1st Ave. N. 110 W W Parking Broad St. Garage W aylor A

Peace T Garden W PACCAR Boeing John St. John St.

IMAX IMAX

v A

Broad Street Green

t 4 ve. N.

A Pacific Science Center 2nd NOT TO SCALE Bus Stop Restroom Denny Way Denny Way Accessible Entry Gift Shop

Cash Machine FREE Charging Station Courtesy of T-Mobile

FREE Wi-Fi Food Service

Information Parking Seattle Center Campus Map 1 Gates 1 - 7

When you park at these Garages, your fees support Seattle Center free programs and campus grounds. For additional information, please contact * Seattle Center Customer Service: (206) 684-7200 Last Revised: 07/18/2017

Seattle Center Campus Campus Exterior Signage March 17, 2021 10 SEATTLE CENTER NEW CAMPUS SIGN LOCATIONS Roy St.

N Cornish

Scene Shop . N.

e UpGarden P-Patch . v

5.5 Building . (rooftop) N

. d W E Parking e

e. N * v v

A Mercer St. Garage

h t

rd 4 S 3

Mercer St. Mercer St. e. N. v

SIGN TYPE EXISTING PROPOSED A Nesholm Family Lecture Hall arren

W Hall Opera WAYFINDING PYLON 18 STATIC 20 DIGITAL Founderu ers KCTS 9/ Bill & Melinda Seattle Coourt Phelps Center Center Crosscut Gates Foundation Cornish Pacific Kreielsheimer

. N. Rep ← Playhouse Northwest e Promenade Theatere Classical ENTRY MARKER 0 5 STATIC v Ballet Commons KING FM A

1st Service AlhadefAlhadeflhadeffff KobeKobob Yard CAMPUS READERBOARD 3 DIGITAL 3 DIGITAL SStudio BellBBee

Republican St. August Wilson Way Republicanp St. POLE BANNER 120+ VINYL BANNERS 12 DIGITAL The Vera SIFF KEXP Project Film Center International Gates Foundation Discovery Center Northwest Dupen Fountain Mall FACILITY READERBOARD 5 DIGITAL & STATIC 5 DIGITAL Courtyard Fountain Alki A/NTA/NT Memorial Stadium Courtyard Galleryallealle Parking* ART WALK DISPLAY 0 3 DIGITAL 5th Ave.N. Garage Internationati l Espresso INFORMATION KIOSK 3 STATIC 3 DIGITAL FountaiF n Bar

Harrison St. DIGITAL POSTER 3 STATIC 1 DIGITAL Artists at Play

Plaza & Playground .

South N

Fountain e v

A ente Lawn Armory Lofts

Museum of h

t Pla AIE tle Center Poetry Center Theatre Center Parkar Pop Culture 5 t a ate Plaza Garden Info Desk e k Seattle Children’s S S Museum Seattle Center Fisher TPS/Theatre 4 Monorail Pavilion

Thomas St. Thomas St.

Pottery ge Northwest Seattle Chihuly Space Mural . Children’s Gaarden and Needle N Glasss

Gara Ammmpphitheatrree ve. N. Theatre . A . ve. N N * A . g e st Valleetet ve. v arren 1

ParkinP g A A W rki n or l a NHL Broad St. P 1st Preview ay

Peace T Center GardenG n John St. Boeing PACCAR IMAX John St.

IMAX

Broad Street Green h

t 4 N. ve.

A Pacific Science Center 2nd NEWLY PROPOSED NOT TO SCALE Denny Way Denny Way

Seattle Center Campus Campus Exterior Signage March 17, 2021 11 SEATTLE CENTER PROPOSED LEGISLATION

PROPOSED CENTER CAMPUS SUBAREA SIGN CODE LEGISLATION

SEATTLE CENTER (SC) SIGN OVERLAY DISTRICT PURPOSE (SMC 23.55.052) – To promote the SC as a vibrant and valuable community resource for arts, entertainment, sports, and civic events – Recognizes SC is unique as a cultural center

BACKGROUND

– 2019 legislation created the SC Sign Overlay District and regulations for the Arena and Bressi Block Subareas and anticipated creating regulations for a Center Campus Subarea – Past practice: – SC Director authorized signs on the interior of the campus – SDCI permitted signs on the exterior of the campus – Proposed legislation will: – Create regulations for the Center Campus Subarea – Codify past practice

PROPOSED LEGISLATION AS OF FEB. 2021

– Continues SDCI permitting of all signs 20 feet from the nearest unvacated roadway – Authorizes SC Director to determine the number, type, height, area of signs for the remainder of the Center Campus Subarea consistent with SC Advisory Commission approved SC Sign Guidelines (City owned/managed signs only; excludes tenant signs) – Establishes sign regulations supporting events – Aligns with the Arena Subarea illumination, light and glare, and video display requirements – Modifies the SC Overlay District, adding the Skateboard Park and moving the Northwest Rooms and Courtyard from the Arena Subarea to the Center Campus Subarea

WHAT DOES THE LEGISLATION CHANGE

– Codifies the SC Director’s past sign practices which had relied on SMC 17.040 in a new SMC 23.55.062 – On the interior of the campus, allows temporary event related signage such as: – Banners, streamers, pennants, festoons of light, clusters of flags, balloons, searchlights, video display, portable signs, and similar devices – Temporary screens over 200 sq ft for movies, live streaming events, and similar event purposes – Banners on the SC skybridge – Limits sponsorship and on-premises signs to City-owned and City-managed property

Seattle Center Campus Campus Exterior Signage March 17, 2021 12 OPERATIONAL INTENT

DIGITAL SIGNS: Campus Readerboard (3), Facility Readerboard (5), Wayfinding Pylon (20), Pole Banner (12), Info Kiosk (3), Digital Poster (1), Art Walk Display (3), Garage ID Pylon (1), Garage Wayfinding Sign (2), Garage Wayfinding Pylon (1), Garage Entry / Exit (7), Garage Blade (2)

STATIC SIGNS: Entry Marker (5), Artwork Medallions (50), Garage Overhead Entry (4), Garage Pedestrian Sign (5)

CONTENT ______Video & Changing Image Signs: Coordinated & themed graphics. Sign content communicates event information, both current and upcoming; wayfinding, promotes resident organizations, and supports campus partners.

______HOURS OF OPERATION Video Displays: Turn off between 10 pm and 7 am, or within 1 hour after a Seattle Center event ends.

______DURATION OF VIDEO Video clips are limited to between 2 and 10 seconds long. 10 seconds of still image or blank display following every video clip. Video may not play for more than 20 seconds of every 2 minutes.

______BRIGHTNESS Digital Signs: Between dusk and dawn are limited to no more than 500 nits.

CENTER CAMPUS SUBAREA ALIGNMENT WITH ______ARENA SUBAREA Permanent sign video display standards for the Center Campus Subarea are aligned with the Arena Subarea standards

Seattle Center Campus Campus Exterior Signage March 17, 2021 13 SEATTLE CENTER SIGNAGE AND SPONSORSHIP POLICIES

DIGITAL SIGNS: – Preview upcoming events – Promote popular attractions on the grounds – Honor sponsorship agreements – Direct attention to events at specific facilities – Promote services and amenities on campus

STATIC SIGNS AND BANNERS: – Promote resident orgs brand or specific events – Promote Seattle Center Events & Programs – Honor sponsorship agreements

POLICY FOR SPONSORSHIP MESSAGES: – Must follow Seattle Center Corporate Guidelines (example: no guns or tobacco) – Messages must recognize corporate partners as an “official campus sponsors,” “event sponsors” or “free service provider on campus” – All sign content must comply with Seattle Center brand and established sign templates/sizes – All sign content is subject to prior review and approval by the Seattle Center Director

Seattle Center Campus Campus Exterior Signage March 17, 2021 14 CAMPUS SIGNAGE PUBLIC BENEFITS

The signage program will elevate the experience for all visitors to Seattle Center, and will support the success of organizations and events of all sizes by expanding the reach and creativity of their communications and marketing

RESIDENT ORGANIZATIONS NEIGHBORS VISITORS – Promotes their programming & brands – Declutters campus – Improves visitor experience overall – Increases visibility as a destination – Raises profile of events and activities – Improves visibility of campus identity in the community at entry points, signifying arrival – Maintains Seattle Center’s competitive edge as a performance art hub – Provides greater knowledge – Encourages repeat visits through and exploration greater knowledge and exploration, – Eliminates waste and cost associated and promotion of upcoming events with temporary signage – Improves public safety through improved communication system – Improves navigation and walkability – Improves wayfinding to public transit and other transportation choices – Improves wayfinding to public transit – Allows flexibility to communicate and other transportation choices in multiple languages through digital content and identification of destinations through icon symbols – Increases public safety through improved communication system – Improves wayfinding to public transit and other transportation choices

Seattle Center Campus Campus Exterior Signage March 17, 2021 15 SEATTLE CENTER URBAN DESIGN CONSIDERATIONS

SEATTLE CENTER CENTURY 21 MASTER PLAN PLANNING AND DESIGN PRINCIPLES: – The mission is sound and the future is bright – Drawn to the Center – Open spaces – Leader in sustainable design and operation – Arrivals and visual connections – A mix of activities and amenities for diverse populations – Pedestrians first – Design should emphasize Flexibility, Vibrancy, Legibility and Artistic Expression – Getting here (transportation) – Good Neighbor

PERMANENT SIGNS ON THE CAMPUS SHOULD: – Attract and invite rather than demand the public’s attention. – Enhance the visual environment of Seattle Center. – Complement the buildings and their uses. – Be harmonious with the surroundings. – Protect the public interest and safety. – Provide opportunities for communicating information of community and/or patron interest

Seattle Center Campus Campus Exterior Signage March 17, 2021 16 CAMPUS SIGNAGE COMMUNITY ENGAGEMENT AND FEEDBACK

– Seattle Center Advisory Commission (January 7, February 4) – Uptown Land Use Review Committee (January 25) – Arena Community Coordination Committee (February 4) – Seattle Center Resident Directors (February 10) – Uptown Land Use Review Committee, open meeting (February 24) – Seattle Design Commission Subcommittee (March 4)

– Applaud the unified, modern aesthetic – Excited about the opportunities for improving communication and visibility for all organizations and events – Eager to move away from temporary and disposable forms of signage – Focused on improving navigation of the campus – Supported celebrating arrival at Seattle Center with bold signage

Seattle Center Campus Campus Exterior Signage March 17, 2021 17 SEATTLE CENTER SEPA ANALYSIS

Seattle Center is working with a consultant to prepare a SEPA Checklist, which will analyze the proposed project and amendment for potential impacts to the following environmental elements: – Earth – Air – Water – Plants – Animals – Energy and Natural Resources – Environmental Health – Land and Shoreline Use – Housing – Aesthetics – Light and Glare – Recreation – Historic and Cultural Preservation – Transportation – Public Services – Utilities

Seattle Center Campus Campus Exterior Signage March 17, 2021 18 02/ Arena Signage

Seattle Center Campus Campus Exterior Signage March 17, 2021 19 ARENA EXTERIOR SIGNAGE

Seattle Center Campus Campus Exterior Signage March 17, 2021 20 STATEMENTS OF COMMUNITY SUPPORT FOR ARENA SIGNAGE PACKAGE

It’s consistent with our City’s values. It fits. Will bring safety and order to campus. Will call attention to resident Approving this plan would be a hopeful orgs, who need our attention right now. action for the future when we are able

BRIAN ROBINSON to gather again. Current member of Seattle Center Advisory Commission ELLEN WALKER & former member of Mayor’s Commission on Arenas Executive Director, Pacific Northwest Ballet

It’s tasteful, forward thinking, and thoughtful. We like the simple design approach. It’s respectful to neighborhood and historic structure. This plan sets the basis for a campus-wide signage plan.

TODD LEBER Chair of Seattle Center Advisory Commission Practical and aesthetically pleasing, enhances visitor’s experience. Immense value in promotional nature of Will be as comfortable and familiar as it always signage to promote campus activities to has been with an update. reinvigorate Seattle Center campus and MIKE MCQUAID return us to the art center of Seattle. CPA Advisory Group RISCHEL GRANQUIST Director of Facility Operations and Guest Services at KEXP

Seattle Center Campus Campus Exterior Signage March 17, 2021 21 03/ SC Campus Signage

Seattle Center Campus Campus Exterior Signage March 17, 2021 22 CAMPUS SIGNAGE SIGN TYPES BY FUNCTION

Are we there yet?

What is happening today?

ARRIVAL What else is going Provide a welcome to the campus at the on next week? edges and should have the format and I think this is where scale to stand out in the urban landscape. Primary opportunities occur at points of we are supposed arrival and boundary areas provide to meet our friends! awareness for both pedestrian and vehicular users.

CAMPUS READERBOARD ENTRY MARKER The Campus Readerboard provides The Entry Marker marks a clear a welcome to the campus area with “sense of arrival” to the campus, conﬁrmation of the Seattle Center desginating minor campus brand and campus arrival. entrances and boundaries.

Seattle Center Campus Campus Exterior Signage March 17, 2021 23 CAMPUS SIGNAGE SIGN TYPES BY FUNCTION What is the best route with my children? Is this the right way?

Is this the way to the accessible route?

It’s getting late. Which is the I did not know the quickest route? Monorail stopped here.

Which street STARTING OUT am I on? Information about the journey and what is along the way provides comfort to the visitor and lets them know what choices they have for routes and new places to discover.

WAYFINDING PYLON Wayﬁnding Pylons support navigation and direction-giving along major pathways and corrdiors. These signs provide the right information at the right time using dynamic content.

Seattle Center Campus Campus Exterior Signage March 17, 2021 24 CAMPUS SIGNAGE SIGN TYPES BY FUNCTION

We have to see the TibetFest! It is Can we come back happening in August! this Sunday for the yoga classes?

Next week they are having a U.S. citizen Naturalization Ceremony!

PROMOTIONS When will the free Dynamic content displayed in public health clinic be here? places for informational or promotional information is most needed to promote upcoming events and sponsorships. Are there other things to do nearby?

POLE BANNER The Pole Banners provide information and promotions along the major pathways of campus. They are double-sided dynamic displays allowing for changing event and promotional-based content.

Seattle Center Campus Campus Exterior Signage March 17, 2021 25 CAMPUS SIGNAGE SIGN TYPES BY FUNCTION

Is this the accessible entry to the theater?

Is this where I see the Opera?

FINDING PLACES Clear identiﬁcation of places along the way and interpretation about the relevance of the place, district and environment. These elements create a positive and lasting impression.

FACILITY READERBOARD The Facility Readerboard conﬁrms a destination. This sign also provides information on changing events happening in and around the resident company through dynamic sign content.

Seattle Center Campus Campus Exterior Signage March 17, 2021 26 CAMPUS SIGNAGE USER JOURNEY

Cornish

Scene Shop . N. Alex is in Seattle for the first time to visit her friend Maria. They have tickets

e UpGarden P-Patch Key . v

5.5 Building . (rooftop) N to see the Space Needle. The friends drive toward Seattle Center Campus...

. d Parking e ehicuar ath

e. N * v v

A Mercer St. Garage eestrian ath h

t TÊT

rd While Maria is driving on Mercer Street, they spot the 4 FESTIVAL CS VIETNAMESE 3 LUNAR FESTIVAL NOV 15–29 2021 Campus Readerboard at the corner of 5th Avenue Mercer St. VISIT OUR WEBSITE AT signaling that they’ve made it to Seattle Center Campus. They decide to park in the Mercer Street Garage.

Nesholm Family TÊT Alex and Maria exit the Mercer Street Garage and walk Lecture Hall FESTIVAL C VIETNAMESE LUNAR FESTIVAL NOV 15–29 2021 across the street toward Campus. Maria sees that the

Hall Opera VISIT OUR WEBSITE AT Cheese and Meat Festival will be at McCall Hall next Founderu ers KCTS 9/ Bill & Melinda Seattle Coourt Phelps Center Center week, she scans the QR code on the screen so she Crosscut Gates Foundation remembers to buy tickets online later. Rep Cornish Pacific ← Kreielsheimer Playhouse Northwest Promenade Theatere Classical The friends spot the Entry Markers and decide to Commons Ballet KING FM enter Campus here.

Service AlhadefAlhadeflhadeffff KobeKobob Yard SStudio BellBBee

August Wilson Way Republicanp St. S Alex studies the Art Walk map on the screen of the Art rt a Walk Display. She’s impressed there are so many public Vera SIFF TÊT FESTIVAL VIETNAMESE ject LUNAR FESTIVAL Gates Foundation NOV 15–29 Film Center International 2021 art pieces around Campus. Discovery Center VISIT OUR WEBSITE AT Dupen Fountain Mall Fountain Alki A/NTA/NT Memorial Stadium TÊT The friends stop at the Wayﬁnding Pylon to study the Courtyard Galleryallealle FESTIVAL VIETNAMESE LUNAR FESTIVAL NOV 15–29 Parking 2021 map and make sure they are in the right place. They

* VISIT OUR WEBSITE AT 5th Ave.N. decide they have enough time to stop for lunch Garage before their Space Needle appointment time and Internationati l Espresso head toward the Armory since it’s on the way. FountaiF n Bar S Alex asks Maria if she knew about the free yoga classes held at Seattle Center, as the information is Harrison St. shared on the Kiosk’s screen. They decide to come back tomorrow to do yoga before Alex’s ﬂight home. Artists at Play

Plaza & Playground .

South N

. TÊT Alex quickly checks the map and sees the entrance

e FESTIVAL VIETNAMESE Fountain LUNAR FESTIVAL NOV 15–29 2021 v to the Armory is directly to the left of them.

VISIT OUR WEBSITE AT

A ente Lawn Armory Lofts

Museum of h

t Pla AIE tle Center Poetry Center Theatre Center Parkar Pop Culture 5 t a ate Plaza Garden Info Desk e k Seattle Children’s S Seattle Center S Museum WELCOME TO TÊT Main Monorail FESTIVALStage Fisher TPS/Theatre 4 VIETNAMESE LUNAR FESTIVAL Maria sees that Bumbershoot is a month away and NOV 15–29 2021 Younger Shoot Pavilion VISIT OUR WEBSITE AT asks Alex if she can come back for the festival. Thomas St. Thomas St.

TÊT After lunch, the friends exit the Armory. They pass by FESTIVAL VIETNAMESE Seattle LUNAR FESTIVAL NOV 15–29 Chihuly Space 2021 a Wayﬁnding Pylon and see that they are on the right Mural VISIT OUR WEBSITE AT Children’s Gaarden and Needle Theatre Ammmpphitheatrree Glasss track toward the Space Needle. Next, Maria ﬁnds out

. they can take the monorail to the market. They decide N to return to the monorail after the Space Needle.

WELCOME TO TÊT Main

ve. FESTIVAL Valleetet Stage VIETNAMESE LUNAR FESTIVAL NOV 15–29 2021 Younger ParkinP g A Alex and Maria see that a naturalization celebration is Shoot VISIT OUR WEBSITE AT happening soon at Fisher Pavilion. or NHL Broad St. l

Preview ay

Peace T Center GardenG n John St. Boeing Alex and Maria arrive at the Space Needle on-time for their ticketed tour. PACCAR IMAX n John St.

Seattle Center Campus Campus Exterior Signage March 17, 2021 27

Broad Street Gree PHASE 1 / DIGITAL WAYFINDING SIGNS

Updates – Digital content – Ability to conduct real-time wayfinding and event information – Digital sponsor content – Maintain current size/scale of wayfinding

LED Boards to display, but not be limited to: – Campus & event specific wayfinding – Current & Upcoming Event Info – Support Seattle Center activities, events & partners – Transportation Information – Emergency Messaging

Existing Existing

Seattle Center Campus Campus Exterior Signage March 17, 2021 28 WELCOME TO TÊT TÊT Main FESTIVAL FESTIVALStage VIETNAMESE LUNAR FESTIVAL VIETNAMESE NOV 15–29 2021 LUNAR FESTIVAL

Younger NOV 15–29 2021 Shoot CAMPUS SIGNAGE DIGITAL WAYFINDING SIGNS

VISIT OUR WEBSITE AT

TÊT

FESTIVAL VISIT OUR WEBSITE AT TÊT VIETNAMESE LUNAR FESTIVAL

FESTIVAL NOV 15–29 2021 VIETNAMESE LUNAR FESTIVAL

NOV 15–29 2021

VISIT OUR WEBSITE AT

POLE BANNER WAYFINDING PYLON FACILITY READERBOARD CAMPUS READERBOARD OPTION 1

Seattle Center Campus Campus Exterior Signage March 17, 2021 29 CAMPUS SIGNAGE DIGITAL WAYFINDING SIGNS

3'-0"

2'-4 5/8" TÊT FESTIVAL

VIETNAMESE 1 LUNAR FESTIVAL 4'-3 /8"

NOV 15–29 2021

VISIT OUR WEBSITE AT 11'-0"

4'-3 1/8"

Seattle Center Campus Campus Exterior Signage March 17, 2021 30 CAMPUS SIGNAGE DIGITAL WAYFINDING SIGNS ACCESSIBLE STUDY

Accessibility Considerations, but not to be limited to: – Wayfinding maps to be centered at 46" from the ground, within the ADA required digital content zone of 27" to 80" – ADA Routes highlighted on map for no-step access around campus – Mobility impaired access to buildings – Legibility of design content, including high contrast and smallest character size of 1/2" tall – Connecting to the city wayfinding system (SDOT) – De-cluttering campus TÊT – Tactile information for intersection locations FESTIVAL VIETNAMESE LUNAR FESTIVAL

– Location of gender neutral restrooms NOV 15–29 2021 – ADA reviewer (Joy Jacobson)

VISIT OUR WEBSITE AT

3'-10"

MAP TO BE CENTERED 46" FROM GROUND

IDENTIFICATION PASSING GLANCE BRIEF STUDY IN-DEPTH USE IN-DEPTH USE

Seattle Center Campus Campus Exterior Signage March 17, 2021 31 Seattle Center Campus Campus Exterior Signage March 17, 2021 32 Seattle Center Campus Campus Exterior Signage March 17, 2021 33 Seattle Center Campus Campus Exterior Signage March 17, 2021 34 Seattle Center Campus Campus Exterior Signage March 17, 2021 35 SEATTLE CENTER CAMPUS COMPREHENSIVE SPONSORSHIP & SIGNAGE PLAN WORKING DRAFT

DIGITAL MARQUEES Intention: Enhance the functionality, resolution, and revenue potential of the existing Denny Street and Mercer Street marquees. Method: Update video boards within existing structures to increase resolution and display capabilities. Content: Digital elements would support promotion of Seattle Center events, resident company events, resident team events, and recognize supporting Campus partners. PHASE 1 / CAMPUS READERBOARD Qty: 2 locations (Existing, noted atleft)

DENNY ST. MARQUEE (SE) DENNY ST. MARQUEE (SE) SEATTLE CENTER CAMPUS COMPREHENSIVECurrent Condition SPONSORSHIP & SIGNAGE PLAN Retrofitted Signage (Campus Event) WORKING DRAFT

DENNYDENNY ST. MARQUEEST. READERBOARD(SE) (SE) MERCER ST. MARQUEEMERCER ST.(NE) DENNYREADERBOARD ST. MARQUEE (NE) (SE) 5THMERCER AVE NORTH ST. MARQUEE(NE) CurrentCurrentCondition Condition Current ConditionCurrent ConditionRetrofitted Signage (Campus Event) CurrentRetrofitted Condition Signage (Resident Team/Event)

SEATTLE CENTER CAMPUS | COMPREHENSIVE SPONSORSHIP + SIGNAGE PLAN | JULY 28, 2020

Seattle Center Campus Campus Exterior Signage March 17, 2021 36

MERCER ST. MARQUEE(NE) MERCER ST. MARQUEE(NE) Current Condition Retrofitted Signage (Resident Team/Event)

SEATTLE CENTER CAMPUS | COMPREHENSIVE SPONSORSHIP + SIGNAGE PLAN | JULY 28, 2020 CAMPUS SIGNAGE CAMPUS READERBOARD

7'-1"

5'-3"

4'-11" TÊT FESTIVAL VIETNAMESE LUNAR FESTIVAL 12'-4"

NOV 15–29 2021 1'-10"

TBD

4'-11" 7'-1" 22'-4"

5'-3" VISIT OUR WEBSITE AT

2'-0" 1'-10"

PLAN VIEW

8'-5"

Seattle Center Campus Campus Exterior Signage March 17, 2021 37 CAMPUS SIGNAGE CAMPUS READERBOARD

Seattle Center Campus Campus Exterior Signage March 17, 2021 38 CAMPUS SIGNAGE CAMPUS READERBOARD

Seattle Center Campus Campus Exterior Signage March 17, 2021 39 CAMPUS SIGNAGE CAMPUS READERBOARD

Seattle Center Campus Campus Exterior Signage March 17, 2021 40 CAMPUS SIGNAGE EXTERIOR GARAGE SIGNAGE / 5TH AVE N. GARAGE

Seattle Center Campus Campus Exterior Signage March 17, 2021 41 CAMPUS SIGNAGE EXTERIOR GARAGE SIGNAGE / 5TH AVE N. GARAGE

Seattle Center Campus Campus Exterior Signage March 17, 2021 42 PHASE 1 / FACILITY READERBOARD

Phelps Center/Exhibition Hall

Existing Fisher Pavilion McCaw Hall - back side of sign

Seattle Center Campus Campus Exterior Signage March 17, 2021 43 CAMPUS SIGNAGE FACILITY READERBOARD

3'-0"

TÊT FESTIVAL VIETNAMESE LUNAR FESTIVAL

NOV 15–29 2021

7'-4 3/4"

12'-6"

VISIT OUR WEBSITE AT

2'-5 1/2"

3'-11 1/2"

Seattle Center Campus Campus Exterior Signage March 17, 2021 44 Seattle Center Campus Campus Exterior Signage March 17, 2021 45 Seattle Center Campus Campus Exterior Signage March 17, 2021 46 Resolution & size, CAMPUS SIGNAGE DIGITAL POLE BANNERS will be taken into account for legibility

3'-3 3/8"

2'-5 3/4"

WELCOME TO TÊT TÊT Main FESTIVAL FESTIVALStage VIETNAMESE VIETNAMESE LUNAR FESTIVAL 7'-4 3/4" LUNAR FESTIVAL 6'-6 7/8" NOV 15–29 NOV 15–29 2021 2021 Younger Shoot

VISIT OUR WEBSITE AT VISIT OUR WEBSITE AT

11'-10" 11'-10"

OPTION 1 OPTION 2

Seattle Center Campus Campus Exterior Signage March 17, 2021 47 CAMPUS SIGNAGE SIGHT-LINE STUDY

SOUTH OF MEMORIAL STADIUM

BANNER CONTENT

18'-0"

11'-0"

109'-2"

DIGITAL DIGITAL POLE WAYFINDING BANNER SIGN SIGN

BANNER CONTENT

NORTH OF SPACE NEEDLE

18'-0"

11'-0"

63'-1 3/8" DIGITAL DIGITAL POLE WAYFINDING BANNER SIGN SIGN

Seattle Center Campus Campus Exterior Signage March 17, 2021 48 CAMPUS SIGNAGE DESTINATION ID

Seattle Center Campus Campus Exterior Signage March 17, 2021 49 CAMPUS SIGNAGE DESTINATION ID

Seattle Center Campus Campus Exterior Signage March 17, 2021 50 PHASE 1 / DIGITAL POSTER / EXISTING

Streetscape at McCaw Hall

Seattle Center Campus Campus Exterior Signage March 17, 2021 51 PHASE 1 / DIGITAL POSTER / NEW

Streetscape at McCaw Hall

Seattle Center Campus Campus Exterior Signage March 17, 2021 52 03/ SC Campus Signage

OVERVIEW

Seattle Center Campus Campus Exterior Signage March 17, 2021 53 CAMPUS SIGNAGE CONCEPT OVERVIEW - BLACK

WELCOME TO TÊT TÊT Main FESTIVAL FESTIVALStage VIETNAMESE LUNAR FESTIVAL VIETNAMESE NOV 15–29 2021 LUNAR FESTIVAL

Younger NOV 15–29 2021 Shoot

VISIT OUR WEBSITE AT

TÊT

FESTIVAL VISIT OUR WEBSITE AT TÊT VIETNAMESE LUNAR FESTIVAL

FESTIVAL NOV 15–29 2021 VIETNAMESE LUNAR FESTIVAL

NOV 15–29 2021

VISIT OUR WEBSITE AT

POLE BANNER WAYFINDING PYLON FACILITY READERBOARD CAMPUS READERBOARD OPTION 1

Seattle Center Campus Campus Exterior Signage March 17, 2021 54 CAMPUS SIGNAGE PREVIOUSLY STUDIED: WHITE COLOR OPTION

WELCOME TO TÊT TÊT Main FESTIVAL FESTIVALStage VIETNAMESE LUNAR FESTIVAL VIETNAMESE NOV 15–29 2021 LUNAR FESTIVAL

Younger NOV 15–29 2021 Shoot

VISIT OUR WEBSITE AT

TÊT

FESTIVAL VISIT OUR WEBSITE AT TÊT VIETNAMESE LUNAR FESTIVAL

FESTIVAL NOV 15–29 2021 VIETNAMESE LUNAR FESTIVAL

NOV 15–29 2021

VISIT OUR WEBSITE AT

POLE BANNER WAYFINDING PYLON FACILITY READERBOARD CAMPUS READERBOARD OPTION 1

Seattle Center Campus Campus Exterior Signage March 17, 2021 55 04/ SC Campus Signage - Exploring New Opportunities

Seattle Center Campus Campus Exterior Signage March 17, 2021 56 PHASE 1 / INFO KIOSK

SEATTLE CENTER CAMPUS COMPREHENSIVE SPONSORSHIP & SIGNAGE PLAN WORKING DRAFT

UpdatesINFORMATION KIOSK ACTIVATION Intention: Upgrade existing outbuilding – Add toopportunity include digital elements for digitalto increase sponsor functionality. contentOpportunity to replace with amore creative solution. – All screensScreens to onlyto face walking walking path paths(not in lawn/theatre)each location Method: Digital screen to be incorporated – Addedinto Informationfunctionality Center that would include area for changeable static content. Elements to be placed under roof for shade and shelter. Content: Digital screen would support promotion of Seattle Center events, resident company events, resident team events, and recognize supporting Campus partners. Qty: 3. . locations

Infinite Scale Iteration

SEATTLE CENTER CAMPUS | COMPREHENSIVE SPONSORSHIP + SIGNAGE PLAN | JULY 28, 2020 Existing

Seattle Center Campus Campus Exterior Signage March 17, 2021 57 CAMPUS SIGNAGE INFO KIOSK

Seattle Center Campus Campus Exterior Signage March 17, 2021 58 CAMPUS SIGNAGE INFO KIOSK ADA REQUIREMENTS

3'-0"

3'-0" TÊT ADA CONTENT HEIGHT MAX. FESTIVAL 3'-0" VIETNAMESE LUNAR FESTIVAL

NOV 15–29 2021

PLAN VIEW 6'-8" 3 -0 OF SIDEWALK SURROUND VISIT OUR WEBSITE AT ADA CONTENT HEIGHT MIN.

2'-3"

Seattle Center Campus Campus Exterior Signage March 17, 2021 59 CAMPUS SIGNAGE ART WALK

Updates – Development of full program inclusive of signage and website for additional

2'-5" information 2'-5" – Artwork identifiers would include QR code (or similar) to drive to website for additional info rt – Branded Pedestals/plaques rt a to identify art a – Potential opportunity for pylons to ‘start’ the tour EMPIRE – Tie into arena art program EMPIRE NOIR 10'-2" NOIR 10'-2"

AUGUST AUGUST 1824 1824

4'-1" 4'-1"

Visit PNB.ORG Visit PNB.ORG for more info for more info

2'-4" 3'-0" 2'-4" 3'-0"

1'-6" 1'-6" 4" 4" 4" 4" ART WALK PYLON SIDEWALK ARTWORK ID ART WALK PYLON SIDEWALK ARTWORK ID (1) 46" TV MEDALLION PYLON (1) 46" TV MEDALLION PYLON

Seattle Center Campus Campus Exterior Signage March 17, 2021 60 CAMPUS SIGNAGE ART WALK ARTWORK IDS

9" 1'-6"

E Vancouver, 1948 – New York, 1988

C E 1" Painted Steel Vancouver, 1948 – New York, 1988

Bladen began as an abstract painter. He later dedicated himself to sculpture C and began exhibiting monumental sculptures in the early ‘60s. The striking Painted Steel monumental sculpture stands in the shadow of the Space Needle, its simple 1'-6" 9" z-shape outlining the iconic form of lightning. Sharp edges formed from the juncture of acute angles animate the black steel bolt with alternating planes Funded by the Seattle Center Bond Issue of light and shadow. Two polygonal bases reminiscent of blacksmith’s anvils support the sculpture. 1% for Art Funds and the National Endowment for the Arts Funded by the Seattle Center Bond Issue 1% for Art Funds and the National Endowment for the Arts