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Attractionswww.attractionsmanagement.com VOL 18 Q3 2013 www.attractionsmanagement.com VOL 18 Q3 2013 NEW OPENINGS Puteri Henry VIII's Harbour Mary Rose We visit Malaysia's new children's Space Shuttle attraction Atlantis Click here to subscribe to the print edition www.attractionsmanagement.com/subs Water ON THE COVER works Waterpark operators share Terri Irwin trends, success stories and CONTINUING HER LATE HUSBAND STEVE'S LEGACY AT AUSTRALIA ZOO future plans Cover image: Terri Irwin with daughter Bindi and son Robert at Australia Zoo Read Attractions Management online: www.attractionsmanagement.com/digital follow us on twitter @attractionsmag THEME PARKS | SCIENCE CENTRES | ZOOS & AQUARIUMS | MUSEUMS & HERITAGE | TECHNOLOGY | DESTINATIONS | EXPOS | WATERPARKS | VISITOR ATTRACTIONS | GALLERIES | ENTERTAINMENT Kraftwerk Living Technologies is one of the leading companies in the fi eld of professional audio-visual system integration. We combine high-quality systems to an overall entity to create tailor-made, state-of-the-art solutions worldwide. Focused on providing highest quality and innovation, Kraftwerk Living Technologies is your global partner for highly sophisticated media-based attractions. With more than 20 years of experience, we have a perfect understanding of the market‘s challenging demands. Entrust us with complex tasks, rely on our competence and TURN ON SUCCESS. AUDIO VIDEO DOME, 360°, 180° PROJECTIONS CUSTOMIZED PRO-AV SOLUTIONS LIGHTING CONTROL SFX 3D, 4D, 5D THEATRES DARKRIDES TURN ON UNITED TECHNOLOGIES. www.kraftwerk.at64 Read Attractions Management online attractionsmanagement.com/digital AM 3 2013 ©Cybertrek 2013 EDITOR’S LETTER Authenticity ON THE COVER: p22, Terri Irwin ast year I took Both these new attrac- READER SERVICES a trip to the tions concern themselves Subscriptions Queen’s Gallery with stories of human Denise Gildea +44 (0)1462 471930 L at Buckingham endeavour and adventuring Circulation manager Palace in London to see – both represented cutting Michael Emmerson +44 (0)1462 471932 Leonardo, Anatomist, an edge technology in the eras exhibition of the work of from which they came – and EDITORIAL TEAM Leonardo da Vinci and the both engage the emotions Managing editor largest ever of his studies of through the stories they Kathleen Whyman +44 (0)1462 471918 the human body. tell of the people who were Editor You can never be sure involved and the authentic- +44 (0)1462 431385 Liz Terry how you’re going to react to things ity of the artefacts which are on display. NEWSDESK until they happen, but I was excited At the Kennedy Space Station, the Chris Dodd +44 (0)1462 471902 and moved to be in the presence of so humanising of the story is continued by Aoife Dowling +44 (0)1462 471938 many original pieces of work by this docents who worked on the construc- Tom Anstey +44 (0)1462 471922 extraordinary man. The thought that his tion of the space shuttles and are there ADVERTISING TEAM hands had held the parchments and cre- to tell their stories – one explained to ated the models was mesmerising. me that she’d been part of the team that Publisher Julie Badrick +44 (0)1462 471919 This engagement was possible because stitched the fabric wadding which lines we know so much about Leonardo as a the engines. The idea that you can sew a Advertising sales person and the interpretation and cura- space shuttle was fascinating and unex- John Challinor +44 (0)1202 742968 tion of the exhibition refl ected it. pected. Visits from astronauts are also Jan Williams +44 (0)1462 471909 The sense of excitement you get when arranged to enable visitors to meet the Attractions recruitment you make a connection with something people who made it happen. Sarah Gibbs +44 (0)1462 471914 authentic is most powerful when that At the Mary Rose, one focus has been Advertising production connection is also with another human on telling the stories of the people who +44 (0)1462 431385 Ed Gallagher being and it’s this which can make the lived on board the ship and displaying the WEB TEAM difference between a good visitor expe- possessions they had on board with them Internet rience and a great one. the fateful day she sank – this approach Michael Paramore +44 (0)1462 471926 Having authenticity and human makes the whole experience so much Dean Fox +44 (0)1462 471900 engagement at the heart of an attrac- more than a dry collection of artefacts. Tim Nash +44 (0)1462 471917 tion creates an energy which ensures Connecting with people across time Emma Harris +44 (0)1462 471921 it’s success and in this issue we examine and feeling a sense of authenticity are attractions-kit.net two new visitor attractions – the recently two key differences that transform a product search engine opened NASA Space Shuttle Atlantis visitor experience and elevate it above a Kate Corney +44 (0)1462 471927 Exhibit at the Kennedy Space Station in dry and dusty collection which gives no DESIGN Florida, US (page 44) and the Mary Rose idea as to who conceived and made the in Portsmouth UK, the museum which majority of items on display. Andy Bundy +44 (0)1462 471924 tells the story of the life and times of FINANCE Henry VIII’s battleship (page 52). Liz Terry, editor, twitter: @elizterry Denise Gildea +44 (0)1462 471930 +44 (0)1462 471930 Rebekah Scott THE LEISURE MEDIA COMPANY PUBLISHES The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 ATTRACTIONS MANAGEMENT IS THE OFFICIAL MAGAZINE OF SUPPORTED BY e-mail: [email protected] www.attractionsmanagement.com AM 3 2013 ©Cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital 5 IN THIS ISSUE ATTRACTIONS MANAGEMENT Q p28 Theme park attendances continued to increase in 2012 Q p32 Waterpark experts tell us the secrets of their success Q p22 We talk to Australia Zoo’s Terri Irwin Q p52 The Mary Rose Museum opens, showcasing King Henry VIII’s famous warship ISSUE 3 2013 28 Analysis: 44 Space centre: Riding High Space age 05 Editor’s letter The TEA/AECOM theme index report Space Shuttle Atlantis has come home 08 Theme park news for 2012 shows that the industry’s to rest at Kennedy Space Centre Visitor continuing to do well with record- Complex. COO Bill Moore tells us how 10 Waterpark news breaking attendances for many parks people react when they see the shuttle 12 Attractions news 14 Science centre news 32 Waterparks: 48 Mystery shopper: Tapping the experts The cat’s whiskers? 16 Heritage news The merging of waterparks and theme Sanrio Hello Kitty Town is among the 18 Zoo news parks, shared experiences and multiple attractions at the new Puteri Harbour 20 Museum and gallery news sensation rides are among the trends, Family Theme Park in Malaysia. We pay as we find out from the operators a visit to learn more about the offer 22 Profile: Terri Irwin 38 Top Team: 52 Heritage: The conservationist, social entrepreneur Class act Mary Rose Museum and operator of Australia Zoo describes The first themed entertainment design King Henry VIII’s war ship is brought how she and her late husband, Steve, degree launched last September at SCAD. back to life in an exciting new museum, built up their business and how she and The team behind the programme describe which takes visitors back to the day her children are continuing his legacy their inspiration and the challenges she sank, almost 500 years ago 6 Read Attractions Management online attractionsmanagement.com/digital AM 3 2013 ©Cybertrek 2013 ATTRACTIONS MANAGEMENT ISSUE 3 2013 Q p38 Students study themed design at SCAD Q p44 Space Shuttle Atlantis goes on display at Kennedy Space Center Visitor Complex Q p78 Guides and apps for air raid shelters, the terracotta warriors and talking benches Q p48 We look at Sanrio Hello Kitty Town 58 Design project profile: 74 Social media: Digital magazine: All hands on deck Social update See Attractions Management online: attractionsmanagement.com/digital Mary Rose Museum’s design team With social media evolving so quickly, we tell us how they created a building look at the latest changes and updates News and jobs: For the latest attractions jobs and industry that complemented, but didn’t news, visit www.attractionsmanagement.com compete with, the famous ship and 78 Audioguides & apps or sign up for the weekly ezine the challenges of working around An app for all occasions www.attractionsmanagement.com/ezine the hot box it’s being conserved in We look at the diverse projects using them Attractions-kit.net Find suppliers 24/7 using Attractions 64 3D/4D/5D: 84 Branding: Management’s dedicated search Work dimension Brand news engine: www.attractions-kit.net We find out how film distributors work JRA offers advice on how to make Subscribe: with operators and look at some of branding work for different attractions Be a part of the bigger picture and the new products that are available subscribe to Attractions Management. on the market for attractions 90 Product focus: To sign up, call: +44 (0)1462 471915 Attractions-kit or visit www.leisuresubs.com 70 Show preview: A selection of the latest products Web gallery: EAS 2013 For suppliers of products and The suppliers reveal the products and 91 Web gallery services in the worldwide attractions projects they’ll be showcasing in Paris A source of attractions services industry, turn to page 91 AM 3 2013 ©Cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital 7 Theme Park Happy Valley theme park US$300m Dollywood expansion opens in Tianjin, China Shenzhen Overseas Chinese Town Co Ltd Dollywood has announced has opened its sixth theme park, a new the first of its new projects as attraction called Happy Valley, based in part of a US$300m (£192m, the Chinese metropolis of Tianjin.
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