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Attractions Management Issue 2 2015 Photo: Ennead Architects www.attractionsmanagement.com @attractionsmag VOL20 Q2 2015 www.simworx.co.uk www.attractionsmanagement.com @attractionsmag VOL20 Q2 2015 For full functionality please view in Adobe Reader WARNER BROS STUDIO TOUR EXPANSION BRINGS PLATFORM 9¾ TO LIFE On the cover: Harry Potter star Warwick Davis at the Platform 9¾ launch WORLDS COLLIDE STEPPING UP DISNEY DNA Frank Gehry's Zoos increase Lifelong Imagineer Biomuseo raises the efforts to help Marty Sklar reveals game in Panama animals in the wild Walt's secrets Click here to subscribe to the print edition www.attractionsmanagement.com/subs NWAVE PICTURES DISTRIBUTION PRESENTS WATCH TRAILER AT /nWavePictures GET READY FOR THE DARKEST RIDE NEW WEST COAST USA OFFICE EAST COAST USA OFFICE INTERNATIONAL M 3D I L Janine Baker Jennifer Lee Hackett Goedele Gillis RIDE F +1 818-565-1101 +1 386-256-5151 +32 2 347-63-19 [email protected] [email protected] [email protected] DragonMineRide.nWave.com [email protected] | nWave.com | /nWavePicturesDistribution | /nWave nWave® is a registered trademark of nWave Pictures SA/NV - ©2015 nWave Pictures SA/NV - All Rights Reserved presents... NEW nWave.com | /nWavePicturesDistribution | /nWave | /nWave nWave® is a registered trademark of nWave Pictures SA/NV - ©2015 nWave Pictures SA/NV - All Rights Reserved NEW WEST COAST USA OFFICE EAST COAST USA OFFICE INTERNATIONAL Janine Baker Jennifer Lee Hackett Goedele Gillis +1 818-565-1101 +1 386-256-5151 +32 2 347-63-19 [email protected] [email protected] [email protected] blog.attractionsmanagement.com PRESERVATION The technology now exists to enable us to scan and preserve the most complex monuments, artefacts and buildings, so they can be reproduced now or in the future. At a time when thousands of irreplaceable antiquities have been destroyed, the need for this technology has never been greater t’s been a challenging time for the heritage sector. The use of replicas is an area of the attractions indus- Widespread destruction of temples and other ancient try which looks set to grow significantly over the next few I monuments has been reported in Kathmandu following decades. There are many reasons for this in addition to the Nepal earthquake, along with huge loss of life. natural disaster, war and wilful destruction: perhaps the items In Syria and Iraq, the devastation has been man made, with in question are in inaccessible locations, or they’re too fragile the tearing down of antiquities by ISIS. Many agencies and to handle being exposed to visitors, for example. governments are calling for action: UNESCO has suggested In France, the government has invested €56m (US$60m, the creation of protected zones, the Italian government has £40.2m) recreating prehistoric cave paintings at the Grotte called for the UN to intervene and Iraq’s tourism and antiqui- Chauvet-Pont d’Arc, a huge collection of paintings of horses, ties minister has asked the mammoths and rhinos US to protect the country’s which are among the oldest archaeological sites. documented art on earth. The It’s significant that the tour- The technology now exists paintings, which are anything ism minister has been the to enable us to permanently up to 37,000 years old, were one to make the call, because capture the form of the most discovered in 1994. heritage drives a high propor- The project will enable peo- tion of tourism visits and as precious things on earth ple to experience the incredible Iraq and other war torn coun- cave art while keeping the deli- tries work towards rebuilding cate originals from harm. a peace-time economy, tour- Replication also allows ism will have an important role to play in the regeneration. more widespread access to cultural heritage when combined Kathmandu has a huge tourism economy too, so making the with touring rather than static exhibitions. Where a loca- city safe and attractive for the return of tourists will be a priority. tion is fascinating, with a widespread appeal, there will be In this issue of Attractions Management we look at how opportunities to replicate it and take it on the road for guest technology can help in situations where historic sites are appearances in museums’ temporary exhibition spaces. under threat. Our interview with Elizabeth Lee on page 74 In addition to being priceless in every sense, cultural herit- examines the CyArk project, which is working tirelessly to dig- age is of educational significance and a huge driver of tourism. itise precious objects and locations so they can be replicated The technology now exists to enable us to permanently capture – either to preserve the original, or to recreate it. the form of the most precious things on earth so they can be CyArk is a non-profit organisation, founded in 2003, which understood by future generations. We need organisations such uses state-of-the-art laser scanning technology to compile as CyArk to step up the pace before more is destroyed. highly detailed 3D representations of cultural heritage sites, so they can be recreated using 3D printing and modelling. Liz Terry, editor. Twitter: @elizterry Tel: +44 (0)1462 431385 leisuremedia.com @attractionsmag [email protected] ©CYBERTREK 2015 AM 2 2015 attractionsmanagement.com 7 IN THIS ISSUE ATTRACTIONS MANAGEMENT PHOTO: FERNANDO ALDA PHOTO: Q p24 Marty Sklar: living the Disney way Q p34 A Frank Gehry-designed museum of biodiversity, Biomuseo, raises the game in Panama Q p42 Expo Milano promises to bring nations, businesses and people together Q p64 Nicolas de Villiers: Puy du Fou’s plans ISSUE 1 2015 30 Talking Point 46 Zoos & Aquariums 07 Editor’s letter The $100 Barrier On the SAFE Side As a Walt Disney World day ticket AZA chair Dennis Pate explains a new News enters three-digit territory for initiative designed to help endangered 12 Science Centres the first time, we ask what this animals, and offers some tips from 13 Visitor Attractions means for pricing in the sector his world-class Henry Doorly zoo 14 Waterparks 34 Museums 52 Waterparks 16 Theme Parks Biomuseo Summer Sensations 18 Museums & Galleries Panama has opened the world’s first Hot new parks from Mallorca to Jakarta 20 Heritage museum of biodiversity, an ambitious 22 Zoos & Aquariums building by architect Frank Gehry. We 60 Rides meet the team behind the project The Ride Makers 24 Interview In the third part of our series, we look at Marty Sklar 42 Expos the enduring appeal of wooden coasters Retired Disney Legend Marty Sklar Food for Thought reveals the secrets of Imagineering, Expo Milano 2015 launches in Italy, 64 Profile the legacy of the 1964 World’s Fair aiming to bring the planet’s most Nicolas de Villiers and the lessons he learned as pressing problems to the fore, not least Puy du Fou’s president on exporting Walt Disney’s “keeper of the keys” how to provide food for everybody his park’s concept to the world 8 attractionsmanagement.com AM 2 2015 ©CYBERTREK 2015 ATTRACTIONS MANAGEMENT ISSUE 2 2015 PHOTO: ENNEAD ARCHITECTS PHOTO: Q p74 Elizabeth Lee on CyArk’s mission to scan and digitise heritage sites for future generations Q p82 Shanghai Planetarium set to amaze PHOTO: EDMUND SUMNER PHOTO: Q p68 Wellcome Collection moves up a level Q p80 Platform 9ƒ opened to much fanfare. How did it score with our mystery shopper? 68 Museums 84 Planetariums Wellcome Change Resolution Revolution London’s Wellcome Collection has Industry leaders reveal how powerful been redeveloped. Head of Operations visualisations and higher resolution Donne Robertson tells the story displays are changing dome projection 74 Heritage 90 Ticketing Savers of the Lost Ark Dream Tickets How is CyArk using technology to Ticketing systems are advancing to protect our world heritage? improve the guest’s experience and the On the cover: Harry Potter star Warwick operator’s profit. We investigate the Davis at the Platform 9¾ launch 80 Mystery Shopper sector’s current and upcoming trends Photos: TM & © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights ©JKR. Wizardry and Wonder Harry Potter characters, names and related indicia are trademarks of and © Warner Bros. Ent Inc. All Rights Reserved. Hogwarts Express has arrived at the 96 Attractions-kit.net Warner Bros tour. How does it rate? Asian Attractions Expo Subscribe: To subscribe, call: +44 (0)1462 471915 We preview product news from the or visit www.leisuresubs.com 82 Planetariums upcoming Asian Attractions Expo Web gallery: Shanghai Nights For suppliers of products and 100 Architect unveils groundbreaking Web gallery services in the worldwide attractions designs for Shanghai Planetarium A source of attractions services industry, turn to page 100 ©CYBERTREK 2015 AM 2 2015 attractionsmanagement.com 9 the team READER SERVICES Subscriptions Denise Adams +44 (0)1462 471930 Circulation manager Choose how you read Michael Emmerson +44 (0)1462 471932 Attractions Management... EDITORIAL TEAM Managing editor Alice Davis +44 (0)1462 471918 Editor PRINT DIGITAL PDF Liz Terry +44 (0)1462 431385 Attractions Management Read Attractions The magazine is also is available in glossy Management free on available as a PDF NEWSDESK print on subscription. You Digital Turning Pages edition for readers Tom Anstey can sign up any time at and enjoy extra links who want to read +44 (0)1462 471916 leisuresubs.com and searchability offline or on tablet Jak Phillips +44 (0)1462 471938 Helen Andrews OTHER RESOURCES FROM ATTRACTIONS MANAGEMENT +44 (0)1462 471902 ADVERTISING TEAM Attractions Handbook attractionsmanagement.com Publisher Julie Badrick The latest industry stats, trends Attractions Management’s website +44 (0)1462 471919 and analysis all in one place: The features daily attractions news and Attractions Management Handbook is jobs, as well as access to digital Advertising sales a reference guide and global resource editions of Attractions Management John Challinor for decisionmakers.
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