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DIGITAL? Expect More Regulation, Fact-Checking and Curation HUMANS DISRUPTING DIGITAL? Expect More Regulation, Fact-Checking and Curation Since 1884, THE authoritative voice of #NewsPublishing AD ROADBLOCKS BULLDOZED BY DATA HOW TO MEET THE INFORMATION NEEDS OF YOUR COMMUNITY FEBRUARY 2020 | EDITORANDPUBLISHER.COM $8.95 FEBRUARY 2020 inside FOLLOW US ON BE OUR FRIEND ON VISIT US ONLINE EDITORANDPUBLISHER.COM 8 32 16 A Section Features Departments A POSITIVE OUTLOOK America East News Summit CRITICAL THINKING Kentucky New Era celebrates 150 years, Set for March 30-April 1 Should journalists take part in political new office and new editor ..........p. 8 This year’s show will combine popular movements? ....................p. 15 elements of three conferences .....p. 26 STRICKEN DATA PAGE McClatchy reporters investigate rising Humans Disrupting Digital? Facebook and disinformation in 2020, cancer rates in military veterans ....p. 9 Expect more regulation, reasons for listening to spoken word audio, fact-checking and curation .......p. 32 newsrooms and artificial intelligence, who pays for news? ...................p. 18 A NEW FOCUS Fresno Bee launches Conquering Roadblocks Education Lab ..................p. 10 Data continues to bulldoze through PRODUCTION advertising hurdles .............p. 38 Are TMC products a value or unnecessary expense in today’s A DIVIDED COMMUNITY newspaper environment? ........ p. 28 Newsday investigation finds evidence of unequal treatment among house buyers ..........................p. 11 NEWSPEOPLE New hires, promotions and relocations across the industry .............. p. 45 APPETITE FOR NEWS KPCC finds success with Feeding the Conversation engagement series . ... p. 14 SHOPTALK Why mistaking invention for innovation could be hurting your business ... p. 50 PHOTO OF THE MONTH Jim Weber/Daily Memphian ..........p. 16 Columns INDUSTRY INSIGHT BUSINESS OF NEWS DIGITAL PUBLISHING Are you meeting the information needs Are readers losing interest because we’re Membership programs are just the of your community? ............... p. 20 uninteresting?. p. 22 beginning of the relationship .....p. 24 editorandpublisher.com FEBRUARY 2020 | E & P | 3 editorial The Future is Now PUBLISHER Mike Blinder, 406-445-0000 Ext. 1 [email protected] EDITOR-IN-CHIEF Nu Yang, 406-445-0000 Ext. 2 [email protected] MANAGING EDITOR Keeping It REAL in 2020! Evelyn Mateos, 406-445-0000 Ext. 8 [email protected] CONTRIBUTING WRITERS Make REAL Sales using REAL Data in REAL Time! Rob Tornoe, Tim Gallagher Matt DeRienzo, Jerry Simpkins BUSINESS MANAGER Robin Blinder, 406-445-0000 Ext. 0 [email protected] Ad Sales Reps MARKETING/ADVERTISING SUCCESS OFFICER • With VisionWeb Mobile Access Tools, Ad Reps can turn wasted Patti Minglin & Go Girl Communications 406-445-0000 Ext. 5 time from calls and trips to the office into time spent making more [email protected] sales calls! Turn a 2-call close into only 1 call. Increase Sales Revenue, Closing Ratios, Customer Base and Commissions! he Wonder Years’ aired from Matters Most to News Consumers” that as SALES AND MARKETING CONSULTANT “‘ 1988 and 1993 and depicted the years technology, data and connectivity increases, Kevin Hoppes, 406-445-0000 Ext. 9 • Ad Reps can Send Tear Sheets, Place Orders, Pick up, Proof and [email protected] between 1968 and 1973…If a new audiences today have higher expectations and Approve Ads all from their web enabled device without leaving ‘Wonder Years’ premiered today, it lower attention spans. DIRECTOR OF DATA SERVICES their territory. Twould cover the years between 2000 and 2005.” “For the first time, there was a shift in the Al Cupo, 406-445-0000 Ext. 3 If that makes you feel old, blame Tim use of media to create value for customers. [email protected] • Vision Web's CRM System will allow your Ad Rep to review the Urban, who made that observation on his blog, This whistle-stop tour helps (contextualize) the Advertiser Ad History and Upload Content, Graphic and Creative CLASSIFIED ADVERTISING SALES for new sales right from their web-enabled mobile device. waitbutwhy.com. In his article, “It’s 2020 and journey of how and why we reached the modern Jon Sorenson you’re in the future,” Urban also points out marketing era and what created the consumer 800-887-1615 FAX 866-605-2323 the O.J. Simpson trial is now halfway between demands we witness today,” she wrote. “With [email protected] • With VisionWeb Mobile Access Tools, your Ad Rep will have the 1960s and today, and closer to the Charles consumers now having more choice, power instant access to Advertiser Billing, Payment History, Available SUBSCRIPTION SERVICES Credit and Terms. Manson trial; if you’re 60 or older, you were and information they are making faster, more Mid-Atlantic Media born closer to the 1800s than today; and most connected decisions about spending and media 888-538-4188 • They can also view cross selling opportunities and rates for [email protected] kids today will live to see the 2100s. consumption.” multiple publications for that all-important up-sell! So, if you think we’re still waiting for the As a result, many audiences are looking for DESIGN AND PRODUCTION future, think again because it’s here. trusted news sources. Audiences are checking DESIGN2PRO • Your Ad Rep can create an Email Blast to their target customer The same can be said about the news social (83 percent), search (73 percent), and www.design2pro.com groups for immediate impact. Imagine your team having the industry. As we reflected on this past decade, news sites and apps (77 percent) at least once ability to instantly launch new Promotions, One-Day Sales and Howard Barbanel Category Specific Special Editions right from their phone or one hard lesson we had to learn was that we or multiple times daily, according to a CNN 516-860-7440 continue to still be behind. While many of the Bespoke Brand Perception Study. [email protected] tablet! larger media organizations like the New York And how do we make sure these audiences Times and Washington Post are already taking come to us first? Again, we create the content steps toward video, virtual reality, and digital they want to see. Ad Managers platforms, many old legacy companies are So, my piece of advice to the industry for BUSINESS MAILING ADDRESS still trying to catch-up to the habits of today’s 2020 and beyond is this: Don’t hold back. If Editor & Publisher Magazine • Increase Sales, Boost Ad Rep Performance and Improve #322 Accountability. consumers. you want to experiment with virtual reality and 23110 State Road 54 For instance, seven out of every 10 digital artificial intelligence, do it. If you want to create Lutz, FL 33548 • Monitor, Coach & Coordinate your Sales Team with ease. minutes is spent on mobile, and nine out of more video, more podcasts, do that too. If you every 10 mobile minutes are spent in an app, want to report the facts and truth, even if it’s EDITORIAL MAILING ADDRESS Editor & Publisher Magazine • Reduce the need and frequency of sales meetings and increase Mobile Marketing magazine editor David going to ruffle some feathers, definitely do that. 5811 McFadden Ave., Huntington Beach, CA 92649 face to face selling time! Murphy said in a recent INMA webinar. Not everything will stick (remember QR www.editorandpublisher.com “If you get your app downloaded, the next codes?) but we have to operate as though we’re 406-445-0000 • Monitor Productivity of your Sales Team with Sales Call and step is to make it so useful that the consumer living in the future because before we know it, Editor & Publisher is printed in the U.S.A. Activity Tracking. will continue to use it. The percentage of users we will already be living in the past. that stick with an app after 30 days is very low, • Make Real Sales Goals & Forecasts using Real Data in Real Time. in the single digits,” he added. Nu Yang is editor-in-chief America’s Oldest Journal And how do we make sure these consumers of Editor and Publisher. Covering the Newspaper Industry stay around? We create the content they want She has been with the to see. publication since 2011. With which have been merged: The Journalist, established March 22, 1884; Newspaperdom, March Tini Sevak, video president of audiences 1892; The Fourth Estate, March 1, 1894; Editor & and data at CNN International Commercial, Publisher, June 29, 1901; Advertising, June 22, 1925. wrote in “Why Trust, Reliability and Relevance 518.434.2193 | sales @vdata.com | www.vdata.com 4 | E & P | FEBRUARY 2020 editorandpublisher.com Keeping It REAL in 2020! Make REAL Sales using REAL Data in REAL Time! Ad Sales Reps • With VisionWeb Mobile Access Tools, Ad Reps can turn wasted time from calls and trips to the office into time spent making more sales calls! Turn a 2-call close into only 1 call. Increase Sales Revenue, Closing Ratios, Customer Base and Commissions! • Ad Reps can Send Tear Sheets, Place Orders, Pick up, Proof and Approve Ads all from their web enabled device without leaving their territory. • Vision Web's CRM System will allow your Ad Rep to review the Advertiser Ad History and Upload Content, Graphic and Creative for new sales right from their web-enabled mobile device. • With VisionWeb Mobile Access Tools, your Ad Rep will have instant access to Advertiser Billing, Payment History, Available Credit and Terms. • They can also view cross selling opportunities and rates for multiple publications for that all-important up-sell! • Your Ad Rep can create an Email Blast to their target customer groups for immediate impact. Imagine your team having the ability to instantly launch new Promotions, One-Day Sales and Category Specific Special Editions right from their phone or tablet! Ad Managers • Increase Sales, Boost Ad Rep Performance and Improve Accountability.
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