An Information Ecosystem Assessment of South Fresno and Surrounding Rural Communities

AN INFORMATION ECOSYSTEM ASSESSMENT OF SOUTH FRESNO AND SURROUNDING RURAL COMMUNITIES JULY 2019 Report by The Listening Post Collective, a project of Internews INFORMATION ECOSYSTEM ASSESSMENT SOUTH FRESNO & SURROUNDING RURAL COMMUNITIES ABOUT THIS REPORT: The Listening Post Collective is a community media initiative that works with local partners to engage, inform and support communities across the U.S. that are underserved by mainstream news coverage. We believe information changes lives. The Listening Post Collective is a project of Internews, an international nonprofit that works globally to build healthy media ecosystems where they are most needed. After working for 30 years to increase access to vital information in challenging environments in more than 100 countries, Internews recognized that the very same information problems — lack of trust in the media, lost community connection and populations entirely left out of the conversation — were growing in the U.S. as well. With local journalism outlets closing or downsizing, communities across the U.S are losing access to critical sources of information that hold power to account and help people make informed decisions about their lives. Our mission is to build healthy information ecosystems that are a direct response to people’s informational needs, resulting in more connected, empowered and inclusive communities. Borrowed from environmental studies, the term “information ecosystem” describes how communities exist within particular information and communication systems. Within these systems, information is created and shared through word of mouth, key community members, phone, the Internet and more. An assessment of an information ecosystem looks at the flow, use, trust and impact of news and information. Read more about Internews’s framework here. LPC SERVICES 2 Through our place-based practice, the Listening Post Collective works with community groups, local funders and journalism professionals to improve information ecosystems in underserved areas. We perform deep information ecosystem assessments; identify information needs, gaps and opportunities; and work with local partners to design community-driven projects that improve information access. ABOUT THE AUTHORS: Olivia Henry is an engaged journalist living in Sacramento. She is currently a student in the Community Development master’s program at UC Davis and an engagement fellow at Capital Public Radio. Olivia was the engagement editor at the USC Annenberg Center for Health Journalism and engagement manager at KALW Public Radio. Jesse Hardman is a public radio reporter, writer, media developer, videographer, and journalism educator based in Los Angeles. He created the Listening Post, a community engagement project in New Orleans that served as the basis for the work of the wider Listening Post Collective. He works with Internews to inspire similar community engagement media strategies around the US. Jesse is a regular contributor to NPR, and has also written for Al Jazeera America, the Guardian, Le Monde Diplomatique and other outlets. ABOUT THE COMMUNITY LIAISONS: Juan Carlos Mosqueda Rosales is a community member of Cutler-Orosi. He is a painter and a poet, as well as an aspiring urban designer. A Chicano and DACA recipient, he is concerned by Latinx cultural issues and immigration issues. He hopes to contribute greatly to his community in the future. Aaron Frisby is a local youth developer and a community advocate for southwest Fresno. He is passionate about encouraging and educating the younger generation to get involved in their communities. Chali Lee is a rising senior at Clovis High School where he is president of the Asian Club and co-creator of the Diversity Club. He is a Hmong Youth Leader with Fresno Interde- nominational Refugee Ministries’ Young Men’s AAPI group as well as the Fresno Boys and Men of Color program. Rocky Vang is a recent graduate of Edison High School in Fresno. Growing up in southeast Fresno, he noticed that young Hmong people were struggling, particularly when it came to education, compared to other cultural groups. Joining the Youth Leadership Institute’s Boys & Men of Color Program, he found a space to connect with his peers around those struggles and address them through community outreach. He is an incoming freshman at UC Berkeley where he plans to pursue a premedical degree and aims to organize with and mentor other students of color. This report is supported by a grant from The James Irvine Foundation. LPC SERVICES 3 EXECUTIVE SUMMARY Four community liaisons attended job fairs, swapmeets, schools, church services, grocery stores The Listening Post Collective conducted and more to do this listening. the following information ecosystem assessment in South Fresno and nearby Local news has a part to play in meeting rural communities between January and residents’ basic information needs. July 2019. Our aim was to take stock of how When we asked residents what they wanted residents get and share news; listen to their from local news, people asked for concrete priorities and understand how coverage of information that would help them keep those issues impacts their ability to thrive. their families safe, healthy and housed. We also wanted to learn from grassroots People wanted to know about after-school news-sharing projects that fill information programs for children; rising utility rates; gaps, despite a lack of resources and housing, food and immigration resources; formal training. and water and air quality. We heard that community organizations often fill these The communities we visited are among information gaps — how does journalism the most diverse in the country and home resource and equip residents around these to generations of people working to build topics? healthy, equitable neighborhoods. As part of that objective, residents said they want Fresno is a city of many languages. to improve their access to high-quality Its news should be, too. local news and information so they can Most of the journalism produced in Fresno make the best possible choices for their and surrounding communities is in English. families and communities. A language other than English is spoken in 44 percent of Fresno County households, Underpinning this work is our belief that 52 percent of nearby Tulare County house- information is an essential ingredient for holds and 46 percent of Madera County healthy communities. Research shows that households, according to U.S. Census local news builds a sense of place, and estimates. that a connection to community media is a key factor in “neighborhood belonging, Options are limited for people who want collective efficacy, and civic participation.” local journalism in Spanish, and the Reductions in local news coverage is tied to sources that do exist often have a broad diminished voter knowledge of candidates, regional focus that is not specific to the fewer people planning to vote and less local population. Univision 21, the most competitive elections. Government costs commonly mentioned source of news for have increased in places where watchdog Spanish-speakers we met, covers a huge journalism is weak and investigative geographic area spanning six counties. reporting can yield robust economic Tulare County Supervisor Eddie Valero said benefits for society. the rural communities he represents are neglected by this system: He said he heard This report is based on more than 60 inter- Tulare County described as the “armpit” views with community leaders and media of regional news. makers, eight community listening sessions and nearly 600 surveys with residents. LPC SERVICES 4 A citrus orchard in Cutler-Orosi, one of the communities we included in our assessment. Photo: Olivia Henry. This wide lens poses a challenge to Three Fresno-based outlets — two community information bearers. Lilia television stations and a radio station — Becerril, the moderator of two popular share local journalism for those who want Facebook groups for families in South their news in Hmong, most of whom are Fresno, told us that, because she elders. The children and grandchildren has a hard time finding enough local of those elders told us that, while these Spanish-language news for her sites, she stations fill critical information gaps, they runs English-language articles through also want to see improvements in the Google Translate to create summaries news shared on those channels and the in Spanish for her members. Germán development of new sources that bridge Quiñonez, a local organizer who serves as generations. the director of neighborhood development for Every Neighborhood Partnership, said Community information journalists need to zoom in closer than bearers fill critical gaps. regional channels can. While they are not reporters, people like Facebook page moderator Lilia Becerril, KBIF 900 AM radio host Gurdeep Singh “We need a lot more of Shergill and Leadership Counsel for that grassroots, really Justice & Accountability organizer Pedro Hernández all serve as key information place-based information bearers and interpreters. Each uses a form to be in the frontlines of media — a Facebook page, a radio show, flyers — to share messages in a language more often.” that fits their audience. Residents told —Organizer us these people act as bridges between their communities and local news outlets, Germán Quiñonez agencies and leaders. LPC SERVICES 5 “Gurdeep [talking] on one issue can result “The difference between news and what I in a dozen people calling me. Lilia can do is [that] I do it in meetings, [it’s] more result in two dozen people calling me,” engaging, more of a dialogue.” Fresno City Councilmember Miguel Arias said. “[If] Channel 30 covers something, Representation and ownership matter. zero people call me. It’s middle-class folks Residents emphasized the importance of who it speaks to.” media created and delivered by people from their community. Hmong residents told us KMPH Fox 26 anchor Gia Vang was a huge source of pride who drew many people to watch the station who may not have otherwise. “They trust [someone] who looks like them, someone who they’re familiar with,” KBIF radio host Ka Shoua Thao said.

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