Case 2:14-cv-01649-RFB-GWF Document 114 Filed 02/05/15 Page 1 of 48 JONATHAN E. NUECHTERLEIN 1 General Counsel 2 SHAMEKA L. WALKER 3
[email protected] DANIELLE ESTRADA 4
[email protected] Federal Trade Commission 5 600 Pennsylvania Avenue, NW, CC-8528 Washington, DC 20580 6 202-326-2570 (Walker) 7 202-326-2630 (Estrada) 202-326-3395 (Fax) 8 BLAINE T. WELSH 9
[email protected] Assistant United States Attorney 10 Nevada Bar No. 4790 333 Las Vegas Blvd. South, Suite 5000 11 Las Vegas, NV 89101 702-388-6336 12 702-388-6787 (Fax) 13 Attorneys for Plaintiff Federal Trade Commission 14 UNITED STATES DISTRICT COURT 15 DISTRICT OF NEVADA 16 17 18 19 20 21 22 23 24 25 1 Case 2:14-cv-01649-RFB-GWF Document 114 Filed 02/05/15 Page 2 of 48 1 FEDERAL TRADE COMMISSION, 2 Plaintiff, 3 Case No. 2:14-cv-1649-RFB-GWF v. 4 5 HEALTH FORMULAS, LLC, a California limited liability company, also doing business 6 as SIMPLE PURE NUTRITION, AMENDED COMPLAINT FOR 7 PURE VITAMINS, LLC, a Nevada limited PERMANENT INJUNCTION AND liability company, OTHER EQUITABLE RELIEF 8 9 LONGHORN MARKETING, LLC, a Nevada limited liability company, also doing business 10 as MEN’S HEALTH FORMULAS, LLC, LIFE VITAMINS, and UNLEASH THE 11 THUNDER, 12 METHOD DIRECT, LLC, a Nevada limited 13 liability company, also doing business as EXTAMAX, LLC, VITAMAN LABS, INC., 14 VITAFIT, AND PLAYBOY OFFER/DVD ENTERTAINMENT, 15 WEIGHT LOSS DOJO, LLC, a Nevada 16 limited liability company, also doing business 17 as FITNESS DVDS, 18 VIP SAVINGS, LLC, a Nevada limited liability company, also doing