Etude Culture Final ENG.Indd
Culture - A symbolic or economic success factor for urban development planning? A study by Ineum Consulting for the Forum d’Avignon Foreword How can we gauge the role of culture in the worldwide competition between different urban areas to stand out as the most appealing? What strategies do cities deploy to attract visitors, businesses, students and researchers? What exactly is the role that culture plays: is it an economic or is it a symbolic issue in developing different urban areas? What are the connec- tions between investments in tangible and intangible heritage (museums, festivals, seasonal exhibitions etc), cultural expen- diture agreed by both private and public decision-makers, an area’s economic dynamism, fi elds of excellence, and consideration of the living environment? This study - which falls within the scope of the second edition of the Avignon Forum – Culture, Economy, Media being held from the 19th - 21st November 2009 at the Palais des Papes based on the theme “deploying cultural strategies in order to pull out of a recession” - proposes adopting a completely original approach with a view to understanding different urban areas’ development strategies. This publication, created by Ineum Consulting on behalf of the Avignon Forum, is the result of their meeting: the Avignon Forum, due to its knowledge of the international key players’ network, contributes towards analysing evolving trends at the crossroads of economy, media and culture, and Ineum Consulting offers its knowledge of issues associated with the Public Sector, its sectional skills (culture, communication, media) and its savoir-faire with regards strategic refl ection and transforming organisations.
[Show full text]