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Brussels' Media Industry 8 December 2016 – Workshop: Understanding Culture and Creativity in Brussels – Marlen Komorowski, Victor Wiard, Sylvain Plazy Brussels’ media industry The place to be for institutions, workers and communities? Powered by 1 8 December 2016 – Workshop: Understanding Culture and Creativity in Brussels – Marlen Komorowski, Victor Wiard, Sylvain Plazy What is happening in BXL? Media is acknowledged as having key role in economic and social development of the Brussels Region! MediaPark development (ADT-SAU) Media as key sector Powered by 2 8 December 2016 – Workshop: Understanding Culture and Creativity in Brussels – Marlen Komorowski, Victor Wiard, Sylvain Plazy Media Clusters Brussels - MCB A collaborative research project of the three leading universities in Brussels, VUB, ULB and USL-B funded by Innoviris (4 year project, 2014-2018) The overarching research question: How can the structure and dynamics of the media sector in the Brussels Metropolitan Area be enhanced to improve its social and economic roles? Solution: Media Cluster approach Shifting the focus from classical units of observation like media firms towards a more complex, inclusive socio-economic unit: an agglomeration of media- related activities at a certain location. Powered by 3 8 December 2016 – Workshop: Understanding Culture and Creativity in Brussels – Marlen Komorowski, Victor Wiard, Sylvain Plazy How does MCB have an impact? Conversation and collaboration with stakeholders / Dissemination of research results COLLABORATION ADVISORY BOARD (ADT-SAU) Dieter Boen (VRT) Didier Vanzeune (RTBF) Roger Burton (SMARTBE) Noel Magis (screen.brussels) Louise Richard (ADT-ATO) Powered by 4 8 December 2016 – Workshop: Understanding Culture and Creativity in Brussels – Marlen Komorowski, Victor Wiard, Sylvain Plazy First insights for today: The socio-economic impact of Brussels’ media industry The argumentation for the public support and subsidization is strongly influenced by their ability to generate benefits for the region. But, the extent of the social and economic impact (and therefore the viability of this argument) is not clear. Goal: create reliable quantitative and qualitative insights Three angles: (1) media institutions (2) media workers (3) media communities Powered by 5 8 December 2016 – Workshop: Understanding Culture and Creativity in Brussels – Marlen Komorowski, Victor Wiard, Sylvain Plazy Do insights already exist? The socio-economic impact of Brussels’ media industry Reference L Geographical scope Focus Summary Antoine & Heinderyckx (2011) fr French- speaking Media Report for the Parliament of the French Commune documenting the state of the news media presenting financial information, diffusion, confidence in press, regulation, etc. Belgium Bogte & Verbruggen (2016) en / nl Flanders + Belgium Video games Report of the Flemish Gaming Association (FLEGA) presenting numbers on local gamer profiles and usage, an industry impact analysis and trends. De Voldere & Maenhout (2007) nl Flanders Creative industries Report by the Vlerick Management School on the book, music and visual arts sector presenting financial information, media workers, and concentration in Flanders. De Voldere, Mertens, Wautelet.& Berckmoes nl / fr Brussels CCI Report by IdeaConsult for the Kamer van de Middenstand van de Economische en Sociale Raad with focus on needs and sector statistics. (2011) Lazzaro & Lowies (2014) fr Wallonia + Brussels CCI Report for the IWEPS by the ULB presenting numbers on employment, self-employed, value added, turnover and its impact and evolution. Magis (2011) fr Brussels AV Report of Bruxellimage presenting numbers of companies and employees active, SWOT analysis, governmental support, policy action points, etc. Deloitte (2015) en Belgium Advertising Report for the Raad voor de Reclame Belgium presenting numbers on impact, influence on the media sector including direct and indirect employment, etc. Flanders Smart Hub (2012) nl Vlaams- Brabant + Creative industries Report on the CI sector in Vlaams-Brabant for the new started creative cluster Createch in 2012 presenting a SWOT analysis for the creative sector in the province including Brussels numbers of companies and self-employed on a geographical scope. Idea Consult & Vlerick Management School nl Flanders + Brussels AV Report for the Vlaams Audiovisueel Fonds presenting sector numbers, the value network and geographical distribution. (2010) Ineum Consulting & Kurt Salmon Associates en Brussels Cultural industries Report on economic performance prepared as case study for an international conference presenting a SWOT analysis, development, educational information and other general (2010) data about Brussels related to culture. Mediarte.be (2014) nl / fr Belgium AV Report for the Audiovisuele sector & Fonds voor de filmproductie focussing on the AV labour market. PIM, Partners in Marketing (2010) nl Belgium Copyright Report for Arthena presenting sector numbers including multiplicators and international comparison. industries Service Général de l’Audiovisuel et des fr Wallonia AV Report prepared by the Service Général de l’Audiovisuel et des Multimédias de la Fédération Wallonie- Bruxelles presenting a collection of different statistics from various Multimédias de la Fédération Wallonie- sources. Bruxelles (2016) Vlaamse Regulator voor de Media (2015) nl Flanders Media Report of the Flemish media regulator about media concentration including information on structures, detailed analysis of media groups including also productions, audience numbers, price evolutions, etc. Schrauwen, Demol, Van Andel & Schramme nl Flanders + Dutch- CCI Report by Flanders DC and the Antwerp Management School that is regularly updated (yearly) presenting a detailed sector analysis, geographical analysis and value network (2014) speaking companies approach. in Brussels Surlemont, Pirnay & Aouni (2013) fr Wallonia Creative industries Report of the University of Liège for the CPDT presenting numbers on the creative class, and attractiveness factors for the creative class. Verheyen & Pierre-Alain (2012) fr Brussels Media Report of Idea Consult presenting feasibility of the planned Pole media at Reyers for the A.D.T. presenting numbers on employees and value added, a SWOT analysis and more. Powered by 6 8 December 2016 – Workshop: Understanding Culture and Creativity in Brussels – Marlen Komorowski, Victor Wiard, Sylvain Plazy Do insights already exist? The socio-economic impact of Brussels’ media industry Reference L Geographical scope Focus Summary Antoine & Heinderyckx (2011) fr French- speaking Media Report for the Parliament of the French Commune documenting the state of the news media presenting financial information, diffusion, confidence in press, regulation, etc. Belgium Bogte & Verbruggen (2016) en / nl Flanders + Belgium Video games Report of the Flemish Gaming Association (FLEGA) presenting numbers on local gamer profiles and usage, an industry impact analysis and trends. De Voldere & Maenhout (2007) nl Flanders Creative industries Report by the Vlerick Management School on the book, music and visual arts sector presenting financial information, media workers, and concentration in Flanders. De Voldere, Mertens, Wautelet.& Berckmoes nl / fr Brussels CCI Report by IdeaConsult for the Kamer van de Middenstand van de Economische en Sociale Raad with focus on needs and sector statistics. (2011) Lazzaro & Lowies (2014) fr Wallonia + Brussels CCI Report for the IWEPS by the ULB presenting numbers on employment, self-employed, value added, turnover and its impact and evolution. Magis (2011) 1. Strongfr Brussels politicalAV Reportinterest of Bruxellimage presenting numbers of companies and employees active, SWOT analysis, governmental support, policy action points, etc. Deloitte (2015) en Belgium Advertising Report for the Raad voor de Reclame Belgium presenting numbers on impact, influence on the media sector including direct and indirect employment, etc. Flanders Smart Hub (2012) 2. Researchnl Vlaams- Brabant + Creativeis industriesstillReport in on the its CI sector infancyin Vlaams-Brabant for the new(especially started creative cluster Createch in 2012academic) presenting a SWOT analysis for the creative sector in the province including Brussels numbers of companies and self-employed on a geographical scope. Idea Consult & Vlerick Management School nl Flanders + Brussels AV Report for the Vlaams Audiovisueel Fonds presenting sector numbers, the value network and geographical distribution. (2010) 3. Seldom focus on media (more CCI etc.) Ineum Consulting & Kurt Salmon Associates en Brussels Cultural industries Report on economic performance prepared as case study for an international conference presenting a SWOT analysis, development, educational information and other general (2010) data about Brussels related to culture. Mediarte.be (2014) 4. Brusselsnl / fr Belgium isAV highlightedReport for the Audiovisuele sectoras & Fondsimportant voor de filmproductie focussing onlocation the AV labour market. PIM, Partners in Marketing (2010) nl Belgium Copyright Report for Arthena presenting sector numbers including multiplicators and international comparison. industries Service Général de l’Audiovisuel et des fr Wallonia AV Report prepared by the Service Général de l’Audiovisuel et des Multimédias de la Fédération Wallonie- Bruxelles presenting a collection of different statistics from various Multimédias de la Fédération Wallonie- sources. Bruxelles (2016) Vlaamse Regulator voor de Media (2015) nl Flanders Media Report of the Flemish
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