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Theatrical Export of European Films in 2010

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Theatrical Export of European Films in 2010 Theatrical export of European films in 2010 Key statistics A sample analysis of the distribution of European fi lms in 10 non-European markets Contient une synthèse en français Enthält eine Executive Summary auf Deutsch Martin Kanzler European Audiovisual Observatory September 2012 Theatrical export of European fi lms in 2010 European Audiovisual Observatory (Council of Europe), Strasbourg, 2012 Director of publication Wolfgang Closs, Executive Director European Audiovisual Observatory Author Martin Kanzler, Analyst European Audiovisual Observatory Editorial supervision André Lange, Head of the Department for Information on Markets and Financing European Audiovisual Observatory Susan Newman-Baudais, Analyst European Audiovisual Observatory Data collection and processing • LUMIERE database, European Audiovisual Observatory (Martin Kanzler, Valérie Haessig, Lionel Breugnon) in co-operation with the LUMIERE network • Primary data provision: RENTRAK Corporation Acknowledgements This report was made possible by the MEDIA Programme of the European Union The European Audiovisual Observatory would like to thank: • The MEDIA MUNDUS Programme of the European Union, which fi nanced the acquisition of RENTRAK Corporation data, and in particular Aviva Silver and Emmanuel Cocq • RENTRAK Corporation, which provided the data on admissions and box-offi ce for fi lms in 10 non-European Disclaimer markets, and in particular Arturo Guillén and Lucy Jones This report is published under the sole responsibility of the European Audiovisual Observatory and can in no way • The network of national correspondents in European be taken to refl ect the views of the Council of Europe, countries, sources for annual data on admissions used the European Commission or the providers of data to update the LUMIERE database (European national correspondents and the RENTRAK (http://lumiere.obs.coe.int) Corporation). ISBN 978-92-871-7560-1 (print version), 29 € ISBN 978-92-871-7561-8 (PDF version), 35 € Theatrical export of European films in 2010 Key statistics A sample analysis of the distribution of European films in 10 non-European markets Martin Kanzler European Audiovisual Observatory September 2012 Table of Contents Executive Summary 4 1 Data sources & methodology 10 2 Market volume of European films 12 3 Leading European film export countries 14 4 Market share of European films 16 5 Top European films outside of Europe 2010 18 6 Profiles of 10 non-European markets 6.1 Markets overview 20 6.2 AR – Argentina 24 6.3 AU - Australia 26 6.4 BR – Brazil 28 6.5 CL – Chile 30 6.6 CO – Colombia 32 6.7 KR – South Korea 34 6.8 MX – Mexico 36 6.9 NZ – New Zealand 38 6.10 US/CA - United States & Canada 40 6.11 VE – Venezuela 42 Appendix 7 Key indicators – time series 44 8 GB inc films 46 Theatrical export of European films in 2010 3 Executive Summary Number of European film releases An estimated 1 281 European films premiered in thea- No. of European first releases worldwide - 2010 tres in 2010 in the 27 European and 10 non-European markets covered in the report (“the sample markets”). More than 90% of these films were released in at least one European country while just 103 of these European ~ 1 281 films (8%) also received a theatrical release outside of European first releases Europe. in data sample in 2010 Just looking at the 10 non-European markets included in the sample, an estimated 228 European films were 228 European films released for the first time outside of Europe with the esti- were released mated number of European first releases in the individual for the first time market regions ranging from 58 in South Korea to 155 in outside of Europe Latin America. >> See chapter 2 for further details. Source. European Audiovisual Observatory after Rentrak Admissions to European films A total of over 378 million tickets were sold to European Admissions to European films on release - 2010 films in the 37 sample markets, about 70.4 million of which outside of Europe. This means that about 19% of total admissions to European films were generated outside of Europe. ~378.1 million admissions With 39 million admissions the North American market to European films was by far the largest market region for European films in data sample accounting for 55% of their total admissions outside of Europe. In 2009 European films had sold almost 84 million ~ 70.4 million admissions tickets in the same non-European sample markets. Hence, to European films outside of Europe admissions to European films outside of Europe declined 16% year-on-year. >> See chapter 2 and Appendix 7 for further details. Source. European Audiovisual Observatory after Rentrak GBO for European films Applying average ticket prices for the individual markets GBO to European films on release – 2010 European films generated an estimated gross box office of over EUR 2.35 billion worldwide, about MEUR 376 coming from outside of Europe. This means that cumulatively European films earned at least 16% of their total box office ~ EUR 2.35 bn outside of Europe. GBO to European films The importance of the North American market for in data sample European films is even more pronounced in terms of box office takings, accounting for 62% of total non-European GBO (MEUR 232.3). ~ MEUR 376 GBO generated by >> See chapter 2 for further details. European films outside of Europe Source. European Audiovisual Observatory after Rentrak 4 European Audiovisual Observatory Leading European film export countries In 2010 France and the UK were by far the two most Top 5 European export countries by no. of releases - 2010 active European film exporting countries measured in # Country of First releases in Films on release in terms of films released outside of Europe. origin 10 non-European 10 non-European sample market sample markets The picture looks slightly different when it comes to admissions generated by European films in the 10 non- 1 France 72 150 European sample markets. Here the UK clearly takes the 2 UK 53 100 lead with the 100 British films on release selling almost 25 3 Germany 27 48 million tickets in the 10 non-European sample markets. 4 Spain 14 38 Thanks to the international success of Resident Evil: 5 Italy 14 30 Afterlife, Germany took an exceptional second rank with Top 5 European export countries by cumulative admissions German films selling over 17.3 million tickets. However, in 10 non-European sample markets - 2010 over 14.7 million of these tickets were sold to Resident Evil: Afterlife alone, making it the most successful # Country of Cumulative admissions % share European film outside of Europe in 2010. Similarly spurred origin in 10 non-European sample markets by the success of the first two instalments of the Millenium trilogy, Swedish film had a successful international year 1 UK 25.0 36% taking rank 4 with 4.5 million admissions. 2 Germany 17.3 25% 3 France 16.1 23% >> See chapters 3 and 5 for further details. 4 Sweden 4.5 6% 5 Spain 3.1 4% Source. European Audiovisual Observatory after Rentrak In which world markets were European films most successful? By far the largest number of European first releases Top 5 non-European markets by first releases of European outside of Europe were released in the USA / Canada films – 2010 (128 premieres). The three largest Latin American # Market First releases markets, Mexico, Brazil and Argentina proved to be the second most important group of markets with over 70 1 US / CA – USA / Canada 128 European first releases in 2010. 2 MX – Mexico 73 Also in terms of admissions and box office the North 3 BR – Brazil 72 American market was the single most important overseas 4 AR – Argentina 70 market for European films. An estimated 39.0 million tickets were sold to European films in the US and Canada 5 AU – Australia / KR – South Korea 58 generating a GBO of MEUR 232.3. This represents 55% Top 5 non-European markets by GBO & admissions to Euro- of the cumulative admissions and 62% of the cumulative pean films – 2010 (ranked by GBO) box office takings generated by European films in the 10 non-European sample markets. # Market Admissions GBO in millions in MEUR Thanks to higher ticket prices, Australia was the second 1 US / CA – US / Canada 38.98 232.3 largest market for European films in terms of GBO with MEUR 45.6 generated by European films, while Mexico 2 AU – Australia 5.37 45.6 ranked second in terms of admissions with European films 3 KR – South Korea 5.16 28.3 selling 9.6 million tickets in 2010. 4 MX – Mexico 9.61 27.3 >> See chapter 6 for further details. 5 BR - Brazil 4.39 17.5 Source. European Audiovisual Observatory after Rentrak Theatrical export of European films in 2010 5 Synthèse Nombre de films européens sortis en salle Nombre de films européens en première distribution sur le plan mondial - 2010 En 2010, environ 1 281 films européens sont sortis en salle dans les 27 marchés européens et les 10 marchés non européens couverts par le rapport (désignés comme les « marchés de l’échantillon »). Plus de 90 % de ces films sont sortis dans au moins un pays européen et à ~ 1 281 peine 103 (8 %) ont été projetés dans des cinémas hors films européens inédits Europe. dans l’échantillon 2010 Sur les 10 marchés non européens couverts par l’échantillon, environ 228 films européens étaient en pre- 228 mière distribution dans des salles hors Europe, ce nombre films européens variant selon les régions (de 58 en Corée du Sud à 155 en en première distribution Amérique latine). dans des salles hors Europe >> Voir chapitre 2 pour plus d’informations. Source. Observatoire européen de l'audiovisuel d'après Rentrak Entrées réalisées par les films européens Entrées des films européens sortis en salle - 2010 Sur les 37 marchés de l’échantillon, plus de 378 mil- lions de billets ont été vendus pour les films européens, dont environ 70,4 millions hors Europe.
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