MARCHÉ DU FILM 2011 FOCUS World Film Market Trends Tendances du marché mondial du fi lm FOCUS-COVER-FINAL.indd 1 13/04/11 19:30 focus 2011 World Film Market Trends Tendances du marché mondial du film focus_2011.indd 1 26/04/11 19:11 Pages Pub int Focus 2010:Pub Focus 29/04/10 10:54 Page 1 Lay-out: Acom*Europe | © 2011, Marché du Film | Printed: Global Rouge, Les Deux-Ponts Imprimé sur papier labélisé issu de forêts gérées durablement. Printed on paper from sustainably managed forests. focus_2011.indd 2 26/04/11 19:11 Editorial We now find ourselves in an era where all chan- À l’heure où toute la filière cinématographique nels of cinematography are undergoing a transfor- poursuit sa mutation, où la VoD se positionne mation: VoD has become a realistic medium, the comme un écran crédible, où le passage au tout switch to all-digital is simply a matter of time and numérique n’est plus qu’une question de calen- 3D is becoming more and more ubiquitous. As drier, où la 3D commence à se banaliser, il est such, it is more crucial than ever for us, as profes- plus que jamais nécessaire, pour les profession- sionals, to identify major industry tendencies. nels que nous sommes, d’appréhender les grands I hope that Focus, now in its 14th year, will indicateurs du secteur. serve as an indispensable tool for you in analyzing Je souhaite que Focus, qui fête son 14e anni- and anticipating the challenges of tomorrow. versaire, vous apporte les clefs indispensables pour analyser et anticiper les enjeux de demain. Jérôme Paillard Executive Director Jérôme Paillard Directeur Délégué FOCUS 2011 World Film Market Trends, appears FOCUS 2011, Tendances du marché mon- for the fourteenth consecutive year. We are pleased dial du film, paraît pour la quatorzième année to collaborate once again with the Marché du Film consécutive. Nous nous réjouissons de cette colla- and value highly our work together. boration avec le Marché du Film, à laquelle nous portons toute l’estime qu’elle mérite. Wolfgang CLOSS Executive Director Wolfgang CLOSS European Audiovisual Observatory Directeur exécutif Observatoire européen de l’audiovisuel The European Audiovisual observatory was set créé en décembre 1992, l’observatoire euro- up in December 1992. It is a public-service body péen de l’audiovisuel est un organisme de service whose mission is to gather and distribute information public consacré à la collecte et à la diffusion de on the audiovisual industry (film, television, video l’information sur l’industrie audiovisuelle (cinéma, and multimedia) in Europe. 36 European states are télévision, vidéo et multimédia) en Europe. 36 Etats members, along with the European community repre- européens en sont membres ainsi que la communauté sented by the European commission. The observatory européenne représentée par la commission euro- operates within the framework of an extended par- péenne. L’observatoire fonctionne dans le cadre tial Agreement of the council of Europe. It carries d’un Accord partiel élargi du conseil de l’Europe et out its mission with the help of a network of part- remplit sa mission avec un réseau de partenaires, ners, correspondents and professional organisa- de correspondants et d’organismes professionnels. tions. The observatory provides information on L’observatoire fournit des services d’informations sur markets, financing and legal aspects of the audio- les marchés, les financements et le cadre juridique visual sector. du secteur audiovisuel. ➦ Internet site (http://www.obs.coe.int) ➦ site Internet (http://www.obs.coe.int) Editor: Martin Kanzler [email protected] Analyst, Department for Information on Markets and Financing, European Audiovisual Observatory Additional contributions by Maria Carla Zizolfi 3 focus_2011.indd 3 26/04/11 19:11 Public Funding Public Funding for Film and for Film On-demand audiovisual services have mushroomed in Europe. Video on demand, catch- and up television and video sharing are vying for the consumer’s attention but are facing the Video on problem of internet piracy at the same time. The landscape has become very fragmented and is developing very rapidly. Business models are being defi ned and are in some cases demand merging with one another. The crisis on the advertising market and the limits imposed Audiovisual on the development of the free services offered by the public broadcasters are leading and to a growing interest in paid-for services, but the development of pay models is being impeded by piracy and it seems these services will not come into their own until on- demand offerings can be fully accessed on a television set instead of only on a computer Audiovisual catch-up TV screen or mobile telephone. The provision of access to VOD on a TV is thus becoming a Works in Europe very important issue and galvanising manufacturers and network operators into action. This report provides a complete and up-to-date picture of the different on-demand au- diovisual services and of how they fi t into the strategy of the various types of player. It in Europe is both concise and detailed and will be a useful tool for anyone seeking to understand the complexity of this evolving fi eld. Susan Newman-Baudais Set up in December 1992, the European Audiovisual Observatory’s mission is to gather and distribute information on the audiovisual industry in Europe. The Observatory is a European European public service body comprised of 36 member states and the European Commu- Works in Europe nity, represented by the European Commission. It operates within the legal framework of the Council of Europe and works alongside a number of partner and professional organi- Audiovisual sations from within the industry and with a network of correspondents. In addition to contributions to conferences, other major activities are the publication of a Yearbook, Observatory newsletters and reports, the compilation and management of databases and the provi- sion of information through the Observatory’s Internet site (http://www.obs.coe.int). A report by the The Direction du développement des médias (Directorate for Media Development, http:// www.ddm.gouv.fr) is the French administrative body in charge of the development of all the media, ranging from the written press and traditional audiovisual services to new Europe in Works Audiovisual and Film for Funding Public European Audiovisual Observatory Direction du forms of online communication. A new report from the It is the preferred interlocutor of professionals working in this sector and has three main développement roles: des médias • modernization of the administrative supervision of public broadcasting services ; • adaptation of the national public support of the press ; • follow-up of the necessary legislation evolutions regarding freedom of the press, European Audiovisual Observatory communications and on-line services. Public Funding forISBN Film 978-92-871- and Audiovisual 6736-1 (print Works edition), in Europe € 329 ISBN 978-92-871- 6737-8 (electronic edition), € 445 Public Funding for Film Of vital importance to the European lm and Audiovisual Works industry, public funding represents a key in Europe intersection point between public policy and market dynamics. From in uential national 130 pages lm agencies to small-scale local initiatives, Publication end June 2011 this new report provides a unique overview of the geographical spread, scale and scope More information: of direct public funding to the sector. http://www.obs.coe.int/ oea_publ/funding/ With authoritative answers to the key questions… Find us at the Marché du Film 2011 in Cannes - How many funds? European Audiovisual Observatory - How are they nanced? booth A6, Riviera, Palais des Festivals - What is total volume of funding? Order - Which activities are supported? on line: - National versus regional funding – http://www.obs.coe.int/about/order how do they di­ er? by email: [email protected] …the report is an indispensable tool mailto:[email protected] for industry professionals, policy makers, by fax: +33 (0) 3 90 21 60 19 fund managers and researchers alike. Special early order price, valid until 15 June 2011: Electronic edition (pdf) 130€ (instead of 165 €) Print edition 110 € (instead of 135 €) Both editions: 140 € (instead of 175€) is part of 76 Allée de la Robertsau - F 67000 STRASBOURG Phone +33 (0) 3 90 21 60 00 Fax +33 (0) 3 90 21 60 19 4www.obs.coe.int focus_2011.indd 4 26/04/11 19:11 Public Funding Public Funding for Film and for Film On-demand audiovisual services have mushroomed in Europe. Video on demand, catch- focus 2011 and up television and video sharing are vying for the consumer’s attention but are facing the Video on problem of internet piracy at the same time. The landscape has become very fragmented and is developing very rapidly. Business models are being defi ned and are in some cases demand merging with one another. The crisis on the advertising market and the limits imposed Audiovisual on the development of the free services offered by the public broadcasters are leading and to a growing interest in paid-for services, but the development of pay models is being impeded by piracy and it seems these services will not come into their own until on- demand offerings can be fully accessed on a television set instead of only on a computer Audiovisual catch-up TV screen or mobile telephone. The provision of access to VOD on a TV is thus becoming a Works in Europe very important issue and galvanising manufacturers and network operators into action. This report provides a complete and up-to-date picture of the different on-demand au- diovisual services and of how they fi t into the strategy of the various types of player. It in Europe Contents is both concise and detailed and will be a useful tool for anyone seeking to understand the complexity of this evolving fi eld.