Cisco Unified Communications

Enrich Business Collaboration Through a Unified Workspace

DALE BRISTOW RM, CISCO COMMERCIAL CENTRAL BUSINESS APRIL 2008

RScotland – Customer Seminar Series © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1 “We believe that the network is becoming the platform for all forms of communications and IT. The role of the network builds on the end-to-end and architecture- based differentiation that we have been investing in for many years.”

John Chambers, President and CEO

New Work and Communications Model

Anytime, Anywhere, Speed and agility required Access and to be competitive Availability Blurring of Continuity and Compliance Collaborative Work and no longer nice to haves Communities Free Time Innovation is a key driver of business performance Green business practices Travel/ becoming mainstream Built-in Commuting Resiliency and Reduction Compliance Programs

Global

Mobile Communication Complexity

22% of Organizations Experience Delays & Missed Deadlines EmployeesMonthly Are UnableDue to to Ineffective Reach Co-workers Communications on First Try… Employees Have36% to ofUse Employees Multiple36% MethodsAre Daily Unableof toReaching Reach Co-workers… Employees Increasingly52% Daily Mobile… EmployeesCommunication Have27% to Traveling Use Co-workersDevices Multiple Once and onMethods aApplications the Month Firstof on TryReaching Average Proliferating Co-workers…… 6.4 Types of Communication Devices 52% of EmployeesEmployees Must Use Increasingly52% Multiple Daily Communication Mobile… Methods Communication27% Traveling Devices Once and aApplications Month on Average Proliferating… 6.4EmployeesTypesDaily of to Communication IncreasinglyReach Co-Workers Mobile Devices… Communication27%Employees Traveling Devices IncreasinglyOnce and Applicationsa Month Mobile on Average Proliferating… … 6.4 Types of Communication Devices Communication27% are Traveling Devices andOnce Applications a Month on Proliferating Average … 6.4 Types of Communication Devices DeviceEfficiencyEfficiency Proliferation: Average Business Person uses EfficiencyMore Than 6 Communications Devices EfficiencyEfficiencyEfficiency

January 2006

Information Control Technology Solutions Where I am Devices that work together When I want Flexibility to use multiple Single Source for Data, Voice devices seamlessly and Fax Messages Simple access to services Open Architecture

• Industry leader in networking and secure business communications • Integrated, open, comprehensive product portfolio • Award winning, global service and support • Only Cisco can provide a Smart Business Roadmap • Local highly trained and specialized channel partners • Innovative technology development partners

15,000,000 • More than 50,000 Cisco Unified Communications customers worldwide • Cisco Unified Communications customers include more than 70% of the Fortune 500® 10,000,000 • Cisco displacing over 21,000 TDM phones every business day • Cisco shipped over 1 million phones each of the last five quarters: 3 years+ to ship 1st million nd 5,000,000 1 year to ship 2 million 8 months to ship 3rd million 6 months to ship 4th million 5 months to ship 5th million …and accelerating!

0 0 0 0 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5 6 6 6 6 7 7 7 7 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C C 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9 All numbers through Q3’CY07 Cisco Unified Communications: Year In Review

WWWW EnterpriseEnterprise VoiceVoice MarketMarket ShareShare • #1 in Enterprise Voice 30% • #1 in Web Conferencing 25% • #1 in Audio Conferencing • #2 in Contact Center 20% • #3 in Unified Messaging Avaya 15% • 50K+ Customers Worldwide Nortel Alcatel 10% Siemens

NEC 5%

0% Q205 Q405 Q206 Q406 Q207 Q407

Sources: Synergy Research, Frost & Sullivan, Gartner Dataquest, IDC, Cisco

500 394 357 330 400 302 304 314 303 234 300 225 228 175

(in $Ms) 200

100

0 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 3Com Alcatel-Lucent Av aya Cisco Mitel NEC Nortel Samsung ShoreTel Siemens Toshiba Vertical

• The Road Ahead for Unified Communications

• Using Unified Communication as your Competitive Differentiator. Live Demos

• Industry Examples

• Tools

• Q & A

• Telepresence Demo over Lunch

Transcend Boundary free UC Frictionless Collaboration

Include Extend UC to customers & partners

Transform Competitive advantage with UC Wikis, Blogs, Mashups Social Networking Accelerate Face book Extending UC across the business

Migrate Legacy to IP Intranets, Email & IM Enable the change

SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14 SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15 Business Environment Is Also In Transition

One Time Mobility and Uniformity of Working Consumer Zone, Moments Influence Real-time Experience

New and Business Web 2.0 Changing The Continuance Regulations “Millenials”

IT can no longer operate as a function providing services and system maintenance alone. Today’s IT must create the CompetitiveCompetitive AdvantageAdvantage

Or the entire company will be left behind.

Standards- Cisco Analog Dual Mode IP Phone with Mobile Phone Mobile Data with Cisco IP Based Video Unified IP Phone Phones Browser with Browser Voice Communicator Systems Phone 7985G Effectively Connecting Devices…

Seamless Presence/SIP SIP Cisco Unified Communications Network Presence SIMPLE Experience

…to Intelligent Services in the Network…

Cisco Cisco Cisco Unified Comm Mgr Partner Cisco Cisco Unified Cisco Unified Unified Unified Video- Express/ Cisco Unified Apps Unity Contact Center Comm Mgr MeetingPlace conferencing SRST

Multiple Proprietary Networks Mobile managed in isolation Customer Devices

SatelliteSatellite Building ATMsATMs && ThirdThird partyparty devicesdevices DishDish Building AutomationAutomation connectingconnecting toto privateprivate networksnetworks Call VideoVideo Center AdvertisingAdvertising

POS

SecuritySecurity

Kiosks

MobileMobile EmployeeEmployee DevicesDevices BackBack officeoffice BackBack officeoffice BackBack OfficeOffice ServersServers && LANLAN ServersServers && LANLAN MobileMobile LANLAN VoiceVoice PBXPBX controllercontroller Information islands within each function and application SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20 The Cisco Intelligent Network Delivers Common Services To All Devices And Applications

Single Network Centrally Managed And Secured

Mobile VideoVideo Mobile AdvertisingAdvertising CustomerCustomer DevicesDevices

MobileMobile SecuritySecurity employeeemployee DevicesDevices

POS ATMsATMs && ThirdThird POS Call partyparty devicesdevices KiosksKiosks Center

BuildingBuilding AutomationAutomation

BackBack officeoffice ServersServers && LANLAN Store Store Unified In-Store Mobility Automation Communications Media Information for Retail integrated across IntelligentIntelligent NetworkNetwork functions and Security, Resiliency, Availability, Flexibility, Manageability channels

One Effort! Customer Contact SIMPLIFICATION

Voice/Video Scheduling Mail Resources CallManager

H.323 Room GK Voice/Video System Voice/VideoGatekeeperGateway Conference/Proxy Resources

Innovation Has Created Complexity

55 Voicemails!Voicemails! MeetingsMeetings AllAll DayDay

“Have“Have aa Minute?”Minute?” uu there?there?

2020 E-Mails!E-Mails! 1515 Attachments!!Attachments!!

Information Overload Technology Limits Too many devices Disparate solutions Anywhere/anytime Disparate access

Question;

Your Preference??

1 – Instant Msg / SMS / PIN 2 – Call my Desk Phone 3 – Call my Cell Phone 4 – Send me Email 5 – Leave me Voice Mail

6 – Just don’t bug me at all… ☺

3. Direct your Customers, Partners and Employees to your Network!

2. Invest in Network Centric (Open Standards) Communications

End-User 1. Connect your Dial- EmpowermentVirtualization Tone to your Network

Virtualization Speech Real-time session Unified Voice Access Operations Mgr to Services Management Unity Messaging

Unified Mobility

Mobility Unified Presence Comm Mgr Intelligence in Wired and Wireless Unified Contact the Network Center

Unified MeetingPlace Policy Video IP Phones Rich Media Service and Identity and Collaboration Support Personal Preference Communicator

SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27 SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28 Clearly - Cisco Unified Communications can;

Cisco UC Options Different – depending on need!

• Be the 1st (green field) deployment for customers

• Can replace a customer’s entire Voice solution

• Co-Exist & Transition - Seamlessly Integrate to existing PBX and provide a strategic “Break away” long or short term Unified Communications strategy.

Cisco ISR PSTN PSTN •• SeparateSeparate PBXPBX Cisco ISR SystemsSystems atat eacheach Key Key PSTN sites System sites System site 3 Cisco ISR •• On-siteOn-site site 2 Key System administrationadministration andand site 4 maintenancemaintenance Cisco ISR PSTN Key System •• SeparateSeparate dialdial plans,plans, P.B.X PSTN Cisco ISR directories,directories, site 1 PSTN Cisco ISR voicemail systems HQ Key voicemail systems PSTN System PSTN •• NoNo comprehensivecomprehensive disaster recovery Key site 5 disaster recovery System planplan Cisco ISR PSTN •• DifferentDifferent callingcalling site 8 Key Key System System featuresfeatures inin smallsmall PSTN PSTN Cisco ISR sitessites andand largelarge sitessites site 7 Cisco ISR site 6

Cisco ISR PSTN • Single enterprise PSTN • Single enterprise Cisco ISR “virtual“virtual PBX”PBX” Key Key PSTN System •• CentralizedCentralized CallCall System Control, admin site 3 Cisco ISR Control, admin site 2 Key && maintenancemaintenance System site 4 •• CommonCommon dialdial plan,plan, Cisco ISR PSTN directories, Key Call Manager directories, System voicemailvoicemail systemsystem PSTN site 1 Cisco ISR •• LeveragesLeverages datadata Towers Key disasterdisaster recoveryrecovery PSTN System planplan PSTN Key site 5 •• ConsistentConsistent callingcalling System featuresfeatures inin smallsmall Cisco ISRPSTN sitessites andand largelarge sitessites site 8 Key Key •• ReducedReduced System System PSTN MaintenanceMaintenance CostsCosts PSTN Cisco ISR site 7 Cisco ISR site 6

PSTNPSTN Cisco ISR PSTN • Single enterprise PSTN PSTNPSTN • Single enterprise Cisco ISR “virtual“virtual PBX”PBX” PSTN •• CentralizedCentralized CallCall PSTNPSTN Control, admin site 3 Cisco ISR Control, admin site 2 && maintenancemaintenance site 4 PSTNPSTN •• CommonCommon dialdial plan,plan, Cisco ISR Site 1 Site 2 directories,directories, voicemailvoicemail Call Manager Call Manager systemsystem PSTN site 1 Cisco ISR •• LeveragesLeverages datadata disasterdisaster recoveryrecovery PSTN PSTNPSTN planplan PSTN site 5 •• ConsistentConsistent callingcalling featuresfeatures inin smallsmall sitessites PSTNPSTN Cisco ISRPSTN and large sites PSTN PSTN and large sites site 8 PSTN •• ReducedReduced PSTN MaintenanceMaintenance CostsCosts PSTN Cisco ISR site 7 Cisco ISR site 6 •• MoreMore reliablereliable

PP Home & Mobile User S BranchBranch PST S N TT NN Campus/WAN SRST / CUE

BranchBranch PST N - Single enterprise “virtual PBX” OfficeOffice PST - Centralized Call Control, admin & maintenance N - Common dial plan, directories, voicemail system CCME / CUE -Centralized Management -Streamlined Budgeting & Investment CCME/ SRST -Growth and Future Proof Strategy --Disaster Recovery Strategy - Consistent calling features in small sites and large sites - Reduced Maintenance Costs

CxO Inventory Sales Manager

Wherever you are Whatever you’re using

Teleworker / Agent Field Force

70% of What 30% They See 20% of What and Hear of What They See They Hear

Importance of Visual Traffic 30% of brain’s cortex devoted to vision, 8% for touch and 3% for hearing More than 60% of communication is non-verbal

Sources: Human Productivity Lab 2006 and Pearn Kandola:The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006

Unified MeetingPlace Presence Conferencing

Voicemail Mobile Customer HighHigh EndEnd Video Phone and UM Connect Contact PBXPBX LowLow EndEnd Wireless Phones VT Advantage PBXPBX HybridHybrid Cisco IP Phone SwitchSwitch KSUKSU Complete! Unified Communications Solutions Portfolio!

Designed for All organizations seeking uniform and ubiquitous “always on” access to all communications,

Voice Functionality Data and back end connected information Voice Functionality • Open Standards based (Not married to Manufacture) CentrexCentrex • Will scale as you do! • Opportunity to integrate your Business processes NumberNumber ofof UsersUsers perper SystemSystem with Unified Communications 0 25 100 200 500 7500+ (30k Clustered)

Cisco’s Solutions to Unify the Workspace while in and out of the office!

Virtualization Speech Presence MobilityPolicy Video

Contact Clients Mobile UC Email/IM Center Conferencing Unified Communications

Unified Video/ Voice Security/ Messaging Telepresence Identity

IP Network Cisco Confidential 38 SEVTPresentation REM 12-05-05_ID © 2006 Cisco Systems,© 2005 Inc. Cisco All ri Systems,ghts reserved. Inc. All rights Cisco reserved. Confidential Introducing the ‘Advanced Media’ Suite Cisco Unified IP Phones

SIP 7937 3911

SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 39 Custom and Off the Shelf Unified IP Phone Applications - Fleet Management - GPS Locations - Mashup – GoogleMaps With Fleet view - Extend UC to your select Customers/Partners - Customer Profiles Emergency Alert Conferencing Advertising - PhonePops InfoFLOW!

Attendance Time Clock Device Control

Emergency IP Surveillance ER Stats www.cisco.com/go/apps Broadcast

• Applications for Cisco’s Smart Business Communication System that address the business requirements for small businesses • IPsmartSuite turns IP Phones into ‘smart’ business devices that are integrated into the fabric of the small business operation Addresses the challenges facing small businesses Staffing and Payroll Cost Controls Task Alerts with Alert Notification Client/Customer Billing and Customer Out-Reach Enhancements Emergency Response • Available from distribution channel and sold thru partner community in small business environment

Call Connectors for Salesforce.com and Microsoft Dynamics CRM available!!

• Desktop application to integrate user access and usage of communications tools (find, contact, escalate, manage) • Intuitive user design • Includes telephony, conferencing, messaging, directory services, presence, user profile management • Instant Messaging • Cross-platform (PC, Mac, Unix)

MicrosoftMicrosoft Communicator Communicator

IBMIBM Sametime Sametime

Cisco CUPC

• Intuitive, common user experience across different mobile handsets • Extends unified communications to mobile phones and smartphones Integrated directories Presence Single business number reach Office voicemail notification and playback Call logs Cisco Unified MeetingPlace conference notifications • Support for BlackBerry, Symbian OS and Windows Mobile handsets • Multiple mobile operators and network support

Raise your Hand if…

You would like more Voice Mail in your day?

• Centralized Voice Messaging for Enterprise (IP and/or TDM) • Unity Failover - Geographic fault-tolerance • Single Employee mailbox (email, cell, IP phone) • Migration: Multiple PBX Integration (up to 8 PBXs) TUI Key Mapping – emulate existing Voicemail networking - Octelnet • Key Features: Live Reply, Sort by Sender • Mobile Message Access Blackberry integration • Natural Voice, pause/resume • Voice Encryption and Enhanced Security • Fax Integration • Unified or IMAP

• Mature Feature-Rich Product –Seven years of product leadership –Feature set is a product of user feedback • Rich Telephony User Interface (TUI) –Alternate TUI –Call Handlers •Standard •Directory •Interview –Live Reply –Dropped Call Recovery –Message Locator –Keypad Mapping –Private Messaging –Message Monitor –Live Record –Speech Access “talk to me” –Phone View –“Secure” messaging (Encrypt // shred)

Rich Media, Video & Collaboration!

TelePresence Integrated Video + Video Digital Media Video Web Conferencing Telephony Systems Surveillance

Unique, in- • Real-time • Ad hoc real- • Video over the Re-inventing person video to time video network and the safety experiences facilitate live • VT Advantage audio on and security over the meetings, • Endpoint demand market network – information flexibility (HD) through the enables • Company exchange meetings use of IP users to based video collaborate • Live and On- surveillance like never demand video and access before • Digital signage technologies

• Built on Unified Communications Manager • High quality video for effective non-verbal communication • Simple installation and flexible configuration

ce Pla ng 2004 Results eti Me

Schedule Attend Calendar, Web, E-mail, Calendar, Phone, IM Web, Phone, IM Automatic Notification E-mail, Calendar, IM

Helping Companies Become “Green” ReducedReduced overalloverall companycompany carboncarbon emissionsemissions byby 10%10% HelpedHelped CiscoCisco cutcut 1B1B milesmiles ofof annualannual airair traveltravel byby 20%20%

BetterBetter customercustomer service,service, improvedimproved qualityquality ofof lifelife “The“The BestBest ofof 2006”2006” SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 55 Quality, Simplicity, Reliability

Simplicity

Quality Reliability

Unified Communications Network as the Platform Delivering the “In-Person” Cisco TelePresence Experience

Customers What’s Driving This:

Tighter connections with Supply Chain customers, suppliers and partners Faster decision making and time to market Increased supply chain intimacy Competitive advantages Partners Transforming how business is done

Cisco TelePresence System 3000/3200 • 6 / 12 / 18 / 36 seats at the virtual table • Purpose-built room • 15 Mbps at 1080p, ultra-high definition • Spatial wideband audio • Imperceptible latency

Cisco TelePresence System 1000 • 4 seats at the virtual table • General purpose room • 5 Mbps at 1080p, ultra-high definition • Wideband audio • Imperceptible latency

Work Live Cisco TelePresence Meeting TeleMedicine Virtual Specialist (Branch) The Network Family Visits Virtual Administrator Virtual Dining as the Platform

Play Learn

Virtual Box Seat Virtual Classroom Cisco TelePresence at Home Virtual Keynote

SEVT REM 12-05-05 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential 60 A bit on Cisco Capital’s commitment to IT • Leasing Provides Flexibility: End-of-Lease Options – You may exercise buyout option, extend lease or return equipment & upgrade at end-of-lease

• Leasing Provides Flexibility To Meet Changing Business Needs – Ease of upgrading equipment – Easier to acquire new technology – Match lease term to equipment’s useful life – Ease of add-ons – Flexible structuring options: Skip Payments, Step Payments, Seasonal Payments – Benefits of use without risks of ownership

• It is the use of equipment that generates profits, not ownership •• TheThe GoldenGolden Rule:Rule: – If it appreciates,appreciates buybuy it!it! – If it depreciates,depreciates financefinance it!it! YourYour Choice!Choice!

• Finance your new Cisco gear at no cost!!! • Capital lease option – own the gear at the end for $1.00! • Operating leases can also be provided…make it even better! • Compare against buying cash down…why buy when you can lease at lower than cost of funds? • Finance your multi-year SMARTnet contracts at 0% • Pay as you use!!! • Say goodbye to annual upfront payments & yearly renewals! • Flexible repayments – monthly/ quarterly/ semi-annual// annual • Lock in the contact over the term of the lease at today’s price! • Hedge against future contract price & currency fluctuations.

• Offer both Operating & Capital leases • We know our gear…aggressive residual value positioning • Terms from 24 – 60 months available • Add-ons made easy like never before • Include everything…Hw/ Sw/ SMARTnet/ Non- Cisco/Partner professional services • Flexible repayment options • ** Technology Re-Fresh (Stay Current) strategy **

Improves Cash Flow Pay for It Full Service Tomorrow Financing

AcquireAcquire Convenience Competitive TodayToday Rates

AlternativeAlternative Upgrade Upgrade LineLine ofof AddAdd OnOn CreditCredit

• Reduce costs; improve TCO, IP is the foundation • Improve the way every department within your organization does their business • Work on-the-go in real-time...as if you were everywhere at once. • Continuously innovate and quickly adapt to changes increasing business agility • Proven, consistent service-delivery methodology emphasizes coordination of Cisco, partner, and customer capabilities • Cisco Unified Communications can increase employee productivity and transform business process for a better customer interaction

• Cisco UC, Open, Effective, Collaborative!

Rod Scotland Unified Communications Practice Leader [email protected] Cisco Systems, Inc.