Digital Media | Internet Sector Report

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Digital Media | Internet Sector Report INTERNET & DIGITAL MEDIA SECTOR REPORT Q4 2019 EXECUTIVE SUMMARY Q4 2019 Internet & Digital Media Wrap-Up » Internet & Digital Media continues to be a highly active category, with ~$24.3Bn in M&A volume and ~$12.7Bn in financing volume during Q4 ’19 - 20 M&A transactions in Q4 ‘19 as varied as: PayPay / Honey (eCommerce); Platinum Equity / Cision (PR Software and Services); Thoma Bravo / Instructure (Learning Management Software) - 706 financings across all stages -- from seed to LBO – in Q4 ’19 consistent with the similar volume in Q4 ’18 » High-profile, billion dollar M&A deals abounded in Q4 2019, with both strategic buyers and financial sponsors driving deal activity, as they look to build out their offerings / remain competitive and deploy capital / back innovators, respectively » At the end of 2019, a record 199 VC-backed private companies are valued at greater than $1BN, compared to just 149 a year ago; these unicorns are comprised heavily of consumer-facing start-ups who raised billions in 2019, such as Airbnb, SoFi, and Juul Labs » Q4 public capital markets activity saw 20 VC-backed technology IPOs, a slight drop from the 22 that occurred in Q3. Overall, technology IPOs experienced an increase in 2019 compared to 2018 » From a trading perspective, Marketplace companies lead the public company pack, trading at 7.0x EV / ’19E Revenue and 20.9x EV/ ’19E EBITDA on average Select Q4 Active Buyers Select Q4 Active Investors Notes: Sources: Capital IQ, PitchBook, PriceWaterhouseCoopers / NVCA MoneyTree Report, Wall Street Research. 2 GCA OVERVIEW Strong Sector Expertise across Internet & Digital Media Team REPRESENTATIVE FOCUS AREAS GCA SECTOR TEAM MARKETPLACE / DIVERSIFIED MARKETING JOHN LAMBROS JOSHUA WEPMAN NEW TECHNOLOGY TECHNOLOGY Managing Director Managing Director [email protected] [email protected] +1 (212) 999-7083 +1 (212) 999-7092 INTERNET COMMERCE HR TECHNOLOGY INTERNET CONTENT SOCIAL MEDIA KEVIN WALSH CATHRYN McCARTHY SEARCH & ONLINE Managing Director Vice President GAMING ADVERTISING [email protected] [email protected] +1 (415) 318-3629 +1 (212) 999-7073 MEDIA / PUBLISHING ENTERTAINMENT RECENT TRANSACTIONS 3 GCA OVERVIEW Selected Recent Internet & Digital Media Transactions Notes: 1) The above transactions represent a compilation of past and current deals that GCA entities, including GCA Advisors, LLC, GCA Corporation, and GCA Altium, have advised on. 4 SECTION I GCA INTERNET & DIGITAL MEDIA: 2019 YEAR IN REVIEW 5 GCA INTERNET & DIGITAL MEDIA: 2019 YEAR IN REVIEW Selected Transactions Completed in 2019 6 GCA INTERNET & DIGITAL MEDIA: 2019 YEAR IN REVIEW We Advised Clients All Over the World BABY CARE ECOMMERCE TOSHO PRINTING CO., LTD. HOSPITALITY PAYMENTS APP FASHION CONTENT MARKETER 29 transactions Of these deals, ~65% ~20% of transactions completed in the were M&A while 35% included a cross- Internet / Digital were private border element Media space capital $1.3BN+ ~50% of these deals worth of M&A and had strategic buyers private capital raised while the other 50% for Internet / Digital involved financial Media clients (1) sponsors Notes: Logos represent the headquarters of target companies in the Internet & Digital Media space involved in GCA-ran processes in 2019. 1) Represents only disclosed transaction values. 7 GCA INTERNET & DIGITAL MEDIA: 2019 YEAR IN REVIEW Selected Highlighted Transactions From international mobile marketing companies to global digital brands, GCA worked with leading companies throughout 2019. Minority investment in Acquired by Acquired by Majority investment by November 2019 October 2019 October 2019 September 2019 ~$400MM Undisclosed Amount ~$300MM $83MM “CVC has a track record of “The combination with Oracle “Following a successful market “This injection of new capital successfully partnering with validates CrowdTwist’s world- entry in the UK last autumn, we unlocks tremendous growth companies to drive global class technology, employees want to continue to grow opportunities, allowing us to growth…They are the perfect and customers. We could not internationally and are reach new markets, create new partner for this next phase in have found a more delighted to have found the retail channels, and invest in our journey as we continue to compelling partner to ideal partner for this in the technologies that will serve our scale internationally…” advance our vision of industrial holding Armira.” community better.” - Tomar Bar-Zeev, CEO, IronSource customer loyalty at scale.” - Patric Fassbender, Co-Founder, Tonies - Amanda Hesser, CEO, Food52 - Scott Matthews, CEO, CrowdTwist 8 GCA INTERNET & DIGITAL MEDIA: 2019 YEAR IN REVIEW Global Trends Shaping the Industry CONTINUED RISE OF ARTIFICIAL INTELLIGENCE » AI is helping companies analyze consumer behavior and search patterns and use data from social media and online platforms to help businesses understand how customers find their products and services » Consumer-facing companies are using AI to transform their basic communication, product recommendations, content creation, email personalization, eCommerce transactions, and more IMPORTANCE OF PERSONALIZATION » Consumers are far more likely to engage with a brand that offers personalized experiences compared to generic ones » Personalization is increasingly being adopted to build loyalty and reduce churn, understand customer needs, convert visitors, and upsell / cross-sell products USER-GENERATED CONTENT 2.0 » Companies are increasingly opting for both interactive and user-generated content as a means to build stronger connections with customers » Seen as more engaging and trustworthy than traditional, company-created text-based content, quizzes and polls, AR advertising, testimonials, and customer videos are becoming especially popular as a means to reach younger target audiences EMPHASIS ON CONVERSATIONAL MARKETING » With consumers demanding “immediate” responses when doing research on products and services, businesses are turning towards conversational marketing to facilitate a one-to-one, real-time connection between themselves and their customers » Available across multiple channels, customers are better able to engage with brands on the devices, platforms, and time schedules at their own convenience » Underscoring this trend, “chatbots” are becoming a must for most businesses CAPITALIZING ON MICRO-MOMENTS » Internet & Digital Media companies are increasingly rethinking the linear marketing funnel of awareness, consideration, and decision » Instead, many businesses are opting to focus on building and achieving micro-moments, an intent-rich moment when a person turns to a device to act (“I want to know, go, do, or buy”) 9 SECTION II Q4 MARKET UPDATE 10 DEAL DASHBOARD 2,891 $54.1 Billion $96.4 Billion 62 2019 Financing Transactions (1)(2)(3) 2019 Financing Volume (1)(2)(3) 2019 M&A Volume (3)(4) 2019 M&A Transactions (3)(4) Select Q4 '19 Financing Transactions Quarterly Financing Volume ($Bn) (1)(2) Quarterly M&A Volume ($Bn) (4) Select Q4 '19 M&A Transactions Company Amount ($MM) $20 $80 $65 Acquirer Target EV ($Bn) $15 $15 $13 $13 $13 $13 $13 $500 $15 $12 $12 $60 $4.7 $35 $10 $40 $28 $30 $20 $24 $14 $17 $400 $5 $20 $13 $4.1 $0 $0 $319 $4.0 $275 Quarterly Financing Deal Count (1)(2) Quarterly M&A Deal Count $3.2 $254 $2.9 850 40 796 783 787 32 800 745 30 25 $250 20 $2.0 750 710 706 17 690 688 20 14 16 16 15 700 671 11 $200 650 10 $0.7 600 0 $200 $0.2 Last 12 Months Digital Media & Internet Price Performance (5) 165.0% 150.0% 54.8% 42.6% 33.8% 135.0% 31.2% 30.3% 29.4% 120.0% 25.2% 22.5% 22.2% 105.0% 90.0% 12/31/2018 2/28/2019 4/30/2019 6/30/2019 8/31/2019 10/31/2019 12/31/2019 Marketplace / Search / Online Media / Diversified Social Media Internet Content Internet Commerce Gaming Publishers New Technology Advertising Entertainment Marketing Notes: Sources: Capital IQ, PitchBook, PriceWaterhouseCoopers / NVCA MoneyTree Report. 1) Criteria based on U.S. internet/mobile/telecommunications Series A and subsequent rounds of financings. 2) Financings include Venture and Private Equity Growth/Expansion activity for U.S. internet/mobile/telecommunications sectors. 3) Figures reflect total transactions and volume through end of most recent quarter. 4) Criteria based on U.S. target internet/digital media M&A deals with transaction enterprise values greater than $50MM. 5) Details on companies included can be found on the following page. 11 PUBLIC COMPANY VALUATION ENTERPRISE VALUE / 2019E REVENUE ENTERPRISE VALUE / 2019E EBITDA 7.0x 20.9x 6.3x 19.7x 17.7x 16.5x 5.2x 14.2x 14.1x 13.3x 4.1x 11.5x 3.7x 3.5x 10.7x 2.8x 2.5x 2.4x Marketplace / New Social Media Search / Online Adv. Internet Content Diversified Gaming Publishers Media / Internet Commerce Marketplace / New Internet Content Internet Commerce Search / Online Adv. Social Media Publishers Gaming Diversified Media / MarketplaceEconomy Social Search / Internet DiversifiedMarketing Gaming Publishers EntertainmentMedia / Internet MarketplaceEconomy Internet Internet Search / Social Publishers Gaming DiversifiedMarketing EntertainmentMedia / / New Media Online Adv. Content Marketing Entertainment Commerce / New Content Commerce Online Adv. Media Marketing Entertainment Economy Economy INTERNET & DIGITAL MEDIA ECOSYSTEM Marketplace / Social Search / Online Internet Media / Diversified Internet Gaming Publishers New Technology Media Advertisement Content Commerce Entertainment Marketing 7.0x / 20.9x 6.3x / 14.2x 5.2x / 16.5x 4.1x / 19.7x 2.4x / 17.7x 3.5x / 13.3x 2.5 / 10.7x 2.8x / 14.1x 3.7x / 11.5x 2019E Revenue / 2019E EBITDA Multiple Notes: Source: Capital IQ. Multiples <0 and >50 considered NM. Multiples represent mean value of sector group. 12 Q4 2019 M&A DEAL DASHBOARD QUARTERLY M&A ACTIVITY(1)(2) SELECT Q4 2019 M&A TRANSACTIONS ($BN) Number of Deals M&A Volume ($MM) $65.5 Ann. Date Target Acquirer Enterprise Value 12/20 $691 12/19 $441 32 12/17 $4,677 12/16 $3,197 25 $34.5 12/4 $2,010 $29.9 20 $27.5 11/25 $4,050 17 $24.3 16 16 $20.3 15 11/20 $4,000 14 $17.3 $14.0 11 11/18 $380 $12.6 10/22 $2,878 10/22 $215 10/21 $150 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Notes: Sources: Capital IQ, PitchBook, Wall Street Estimates.
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