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Pols Blast Watershed FCC Ruling Senate Panel Set to Vote on Bill Challenging New 45% TV -Station Ownership Cap PAGE 8 JUNE 9, 2003 $3.95 VOL.13 N0.23 THE NEWS MAGAZINE OF THE MEDIA Pols Blast Watershed FCC Ruling Senate panel set to vote on bill challenging new 45% TV -station ownership cap PAGE 8 LOCAL MEDIA Buyers Wary Of Cross -Media Increased leverage on rates a point of concern PAGE 9 TELEVISION Affiliates: Bigger Nets Not Better Station execs fear networks' Sports sales veteran clout will expand PAGE 10 Mark Lazarus RADIO is building up his Radio Mammoths programming chops Get Locked In as the new chief FCC OKs existing clusters, of Turner's vexing small owners PAGE 10 entertainment networks CABLE SPECIAL REPORT BEGINS AFTER PAGE 28 0 8993 2iii RBXMODWJ .*-1.***......-.**.****- 3 -DIGIT 078 11144009834811 JUN04 E 0032 LAURA JONES WALDENBOOES 42 MOUNT PLEASANT AVE WHARTON NJ 07885-2120 P0007 AUTOMOTIVE MEDIA & MARKET PLANNING 2003 MOBEI STANDARD EQUIPMENT: SPECIAL FEATURES: Otbes1 mt,su asMedea EXTERIOR: CNN AND HEADLINE cVosage 42BUREAUS WORLDWIDE REACHWEEK.HMOREPRINCIPAL kr0ease B,C1REACRES MORE IRAN ONE DRIVERS OF DOMESTIC. PEOPLE 111 CORMIER ASIAN 000. 1ERRI7OPIES AROUND Sequirernent AND EUROPEAN AUTOMOBILES' TOE WORLD INTERIOR: EACH WEEK CNN AND HEADLINE tliedia001 OVER 4.000 EMPLOYEES WORLDW/DE NEWS REACH MORE NEW CAR CNNed P2554% ttec croote \ PURCHASERS OFBOTH arnong to c teact% Nos DOMESTIC AND VI nc.m. 000cabos UPSCALE IMPORTS' cei `""14PIILDimas CAR BUYING VssotO000 to Vast CNN AND HEADLINE 000 brandedt)e(ss,oi\a\ s \ itatmeos BERAVIGR NEWS WOE tof e o REACH SIGNIFICANTLY e tetwe WOO eO MORE ooca\ Ott to #1 E 110-6001S 62% OtfAllICASIE tIstils MEASURED ov0 aceuucaszes CAB ?SWOON NETWORK' LE AUTSOMOTIVE Calk In ',Wilt' ,:::::AorSEI:1-4:1:2TR:S2S5P;5C4717 ANN NEWS 852,6609 ILL 111500 De t roi CAW AS IA REICIMIC VIEWERS Lct39,901 48.680,6806 4:4 NC' aCfif 311. ?Ralik OMB IEETADUNEI: Ne" A IL 67 ' 4LE 42044::4cskEsmc: I ANOla Ail CABLE NETWORKS. 50WEgr 1,16 "wroik Pir,c08 2COARy .'"E4STROtt, RA(VEDNFfp,p., -'45SC45 Bnigt. %lee "SCUtE ftlAS7 6,4 Minor4a al.t3*ttirs*Pt"l(y1s47032,,;S, , *k 4 'o9 0sEc.F,f U9028 Ci CtT1. 161-e41n6n'14oVn"k7 's-W 3u2 p6ilK' o'17e1n0f4,i,,E health conscious, and ahead of thecurve. Research Inc., Spring 2002. Wallet source:2002Mendelsohn Affluent Survey (HOH in homes w/HHI $75k+). a lot. **Usage in the past 30 days.Auto source: 2002 J.D. PowerCar andTruck Media Report. Data available upon request. Reath #1 inWeedy WOOP184... among comuter, personal Sea of Nttoare Reach owlets orPOP taplop owe- Me or 0.1vittn 49% Reach cellphones more -- - --gOV-SALESIlit 1100SROAOCASTING 2A2152.6600 [email protected] They're connected, financed, Cell source: "2002 Mendelsohn Affluent Survey f1-101-1 in homes w/HHI $75k+) Computer Hardware: HH owns Desktop/Laptop/or Handheld PC, **Mediamark Pharmaceutical source: MARS 2002 OTC/DTC Pharmaceutical Study Cable Networks: Viewed last 7clays. "Reach percent is based on respondents who agreed Our viewersare morethan informed. Make your integrated campaign take off by adding washingtonpost.com to the mix. We're the #1 national news site for the audience you want. of our users are outside the DC area 80%(and we reach 7 million users in the US). Give your media campaign a lift. See the latest washingtonpost.com-Nielsen//NetRatings research at washingtonpost.com/facts or call the sales representative nearest you. washingtonpost New York 212.445.5054Chicago 312.565.3522San Francisco 415.296.2575 Los Angeles 310.274.2550 Washington DC 703.469.2500 Source: Nielsen//NetRatings @Plan Spring 2003, NetView March 2003 Market At Deadline Indicators NATIONAL TV: CALM 1 VETERAN GQ EDITOR COOPER SUFFERS STROKE 1 WOMEN'S TITLES COVERED UP AT WAL-MART With the network and Art Cooper, former editor in chief of GQ, suffered a Wal-Mart has begun adding U-shaped binders at check- syndication upfronts stroke last week and was in grave condition at press outs to shield the cover lines on Hearst Magazines' wrapped and the third time last Friday. Cooper, 65, had retired in late April as Cosmopolitan, Marie Claire and Redbook, and Conde quarter just about sold head of the men's monthly after 20 years at the helm. Nast's Glamour. The blinders will be in all Wal-Mart out, the marketplace Cooper has left a great legacy, having turned GQ into a stores by the end of June. The move follows Wal-Mart's has started to slow i:s venerable men's fashion and lifestyle magazine by decision in May to pull men's magazines' Maxim and light -speed pace. For infusing the magazine with ambitious, incisive reporting Stuff, published by Dennis Publishing, as well as Emap's June, pharmaceuticals and journalism. Under Cooper, GQ also became the FHM, off its shelves because of their racy covers and is a surprisingly strong unrivaled leader in men's fashion coverage. During nis content. Hearst and Conde Nast declined to comment. prime -time category. tenure, Cooper earned more than two dozen National Magazine Awards nominations and took home three. In 1 ALBRITTON, ECHOSTAR SETTLE ON CARRIAGE NET CABLE: STRONG. January he was inducted into the American Society of Albritton Communications late last week settled with While negotiations Magazine Editors' Hall of Fame. EchoStar after initially failing to come slowed a bit last week to terms over a contract renewal for due to pricing dis- 1 NBC SCORES 2010-12 OLYMPICS carriage of four of its ABC affiliates on agreements, top -tier NBC won the U.S. television rights to Echostar's DISH satellite service. (See nets expect to be fin- the 2010 and 2012 Olympics on Friday MEDIAWEEK Inside Media, page 40). The new multi- ished with their upfront with a bid of $2.2 billion-$820 million year agreement restores the four local business this week. for the 2010 Winter Games and $1.18 channels on the satellite service. In Midtier services halm billion for the 2012 Summer Games, addition, DISH in June will add Albrit- wrapped about 40 per- plus another $200 million that NBC par- ton's ABC affiliate WSET-TV in Roanoke, cent of their business. ent General Electric will pay to be part Va., and later this summer, ABC affili- of the International Olympic Commit- ate KATV-TV in Little Rock, Ark. Though SPOT TV: TIGHTER tee's sponsorship program. Not only did the parties settled, Albritton said it After some softness at NBC bid more than both ABC/ESPN and won't drop its action against Echostar the beginning of the Fox, but the network was able to score in Miami, where Albritton and several month, stations in top points with the IOC by committing to air other broadcasters have sued the markets are tightening 134 hours of coverage on NBC -owned satellite service for importing distant up due to active cate- Hispanic network Telemundo and its signals into the market. gories including retail sister cable network mun2, in addition and entertainment. to telecasts on NBC's cable networks. 1 CLARIFICATION: A story on page Automotive has soft- Although NBC will be paying about 33 Meredith's Lowe takes issue SR4 in this issue's Cable Special ened a bit, however. percent more for each of the Games' with the new TV -station Report should have noted that telecasts, the network still expects to ownership cap Page 10 DirecTV and EchoStar currently offer RADIO: BUILDING make a profit on the Games because of some high -definition TV services to Business is starting to heavy advertiser interest. NBC reported- their subscribers but cannot offer pilot( up, with beer, soft ly made a $75 million profit on the Local Media 18 video -on -demand programming. drinks, movies and 2002 Summer Games. other advertisers that Market Profile 20 1 CORRECTIONS: The Nielsen rat- target young adults. 1 CABLE UPFRONT KEEPS MOVING Media Elite 34 ings chart in the Chicago Market While automotive is The cable upfront marketplace contin- Profile on page 24 of this issue is softening, the auto ued last week but at a slower pace, as Magazines 42 based on February, not May, sweeps alter -market business sales executives and media buyers data. A story on page SR16 of the is active, along with locked horns over pricing. "The net- Special Report in this issue should local dealers. works have dug in on price, and the agencies aren't have read that the Los Angeles Lakers were in the NBA ready to commit," said Neil Baker, senior vp of ad Western Conference semifinals, not the finals. On page MAGAZINES: MIXED sales for El Entertainment Networks. But Baker added SR20, TNT aired 44 games of the NBA playoffs, includ- Monthly men's aid the money is available to support nets' price increas- ing the 6 -game Western Conference finals. In last women's lifestyle titles es, and he expects the logjam to start breaking up this week's issue, a Local Media story should have stated are closing third-quar- week. As of last Friday, E! had completed about 40 per- that Comcast sought a greater local market presence ter schedules with cent of the business it wanted to do in the upfront, when joining forces with the Sarasota Herald -Tribune for active summer and fall Baker said. On average, budgets registered with El the SNN cable news channel. The New York Times spending from per- were up about 40 percent, while cost -per -thousand Co.'s Herald -Tribune maintains full editorial control over fumes and designer rate increases of the deals that were wrapped last the channel. Lou Ferrara joined the Herald -Tribune 'ashion. September week grew 14 percent to 16 percent.
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