Denso's Monocular Forward ADAS Camera

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Denso's Monocular Forward ADAS Camera REVERSE COSTING® – STRUCTURE, PROCESS & COST REPORT Denso’s Monocular Forward ADAS Camera in the Toyota Alphard Denso has developed a new monocular forward camera for improved night vision, using Sony’s high-sensitivity 1.27M-pixel image sensor and Toshiba’s new advanced image recognition processor. Denso has developed a new vision Toshiba image recognition processor, sensor, released in 2018 and featured and a Renesas MCU. in the Toyota Alphard and Vellfire. This forward camera, working in Based on a complete teardown conjunction with a millimetre-wave analysis, this report includes the radar sensor, improves pedestrian and camera’s bill-of-materials (BOM) and cyclist detection, as well as recognition manufacturing cost. Also included is a of road signs and driving lanes, even at physical analysis of the CMOS image night. When obstacles such as these sensor and the processors (Toshiba are detected and identified, the car’s and Renesas), along with a complete emergency braking system can be cost analysis and estimated sales price. automatically activated. The monocular camera, manufactured COMPLETE TEARDOWN WITH by Denso in Japan, is 25% smaller and • Detailed photos • Block diagram Title: Denso’s Monocular uses 30% less components and parts Forward ADAS Camera in than the previous model. Also, for the • Supply chain the Toyota Alphard first time in an automotive camera, we • Lens housing cross-section Pages: 87 have found a Sony CMOS image • PCB cross-section and cost sensor. This 1.27M-pixel sensor offers estimate Date: January 2020 higher sensitivity to the near-infrared • Die pictures and cost estimates Format: sensor, and the low-light use-designed for the CIS and processors PDF & Excel file lens housing improves the camera’s • Complete, priced bill-of-materials Price: night-time identification of other road • Manufacturing process flow EUR 3,990 users and road signs. Regarding • Manufacturing cost analysis processing, the chipset is composed of • Estimated sales price a Sony image signal processor, a IC – LED – RF – MEMS – IMAGING – PACKAGING – SYSTEM – POWER - DISPLAY DENSO’S MONOCULAR FORWARD ADAS CAMERA IN THE TOYOTA ALPHARD TABLE OF CONTENTS Overview/Introduction Cost Analysis • Executive Summary • Substrates - Cross-Section and Cost Estimate • Block Diagram • CIS & Processors - Cost Estimate • Supply Chain • BOM Cost - Electronic Boards Company Profile • BOM Cost - Housing • Materials Cost Breakdown Physical Analysis • Accessing the Added-Value (AV) Cost • System Views and Dimensions • Manufacturing Cost Breakdown • System Opening Manufacturer Price Analysis • Electronic Boards • Global View • Estimated Sales Price • High-Definition Photo • Component Markings & Identification • Lens Housing Cross-Section AUTHOR David Le Gac has joined System Plus Consulting as a cost analyst in 2013. He is in charge of reverse costing with a focus on boards and systems. He previously worked for Lacroix Electronics where he was in charge of components database. He holds a master degree in microelectronics from the University of Rennes. RELATED REPORTS Continental MFC430TA – ZF S-Cam 4 – Forward Aptiv’s Lane Assist Front Forward Automotive Camera Automotive Mono and Tri Camera for Audi A8 for ADAS Camera for Advanced Driver A new monocular front camera The fourth generation of Assistance Systems delivering image signals from the Continental’s forward looking Fourth generation of the S-Cam area in front of the car and Multi-Function Mono Camera, family from the leading ADAS classifying objects. MFC430, is trying to catch up in camera player. January 2020 - EUR 3,990* the Asian market for forward May 2019 - EUR 3,990* cameras for ADAS. April 2017 - EUR 2,990* REVERSE COSTING® – STRUCTURE, PROCESS & COST REPORT COSTING TOOLS Parametric IC MEMS Power Display PCB Costing Tools Price+ Price+ Price+ Price+ Price+ Process-Based MEMS Power LED 3D Package SYSCost+ Costing Tools CoSim+ CoSim+ CoSim+ CoSim+ Our analysis is performed with our costing tools SYSCost+, IC Price+ and PCB Price+. System Plus Consulting offers powerful costing tools to evaluate the production cost and selling price from single chip to complex structures. SYSCost+ PCB Price+ Provides all component costs estimation including Performs the necessary cost simulation of a large PCB, housing and connectors, and a simulation of type of PCB substrates according to different the assembly cost and test process at the board and technical characteristics such as the material, the system level. metal layers, the type of Vias, etc. IC Price+ Performs the necessary cost simulation of any Integrated Circuit: ASICs, microcontrollers, memories, DSP, smartpower… ABOUT SYSTEM PLUS CONSULTING WHAT IS A REVERSE COSTING®? System Plus Consulting is specialized in the cost analysis of Reverse Costing® is the process of disassembling a device (or a electronics from semiconductor system) in order to identify its technology and calculate its manufacturing cost, using in-house models and tools. devices to electronic systems. A complete range of services and costing tools to provide in-depth production cost studies and to estimate the objective selling price of a product is available. Our services: CONTACTS • STRUCTURE & PROCESS Headquarters America Sales Office Asia Sales Office ANALYSES 22, bd Benoni Goullin Steven LAFERRIERE Takashi ONOZAWA • TEARDOWN TRACKS Nantes Biotech Western USA & Canada Japan & Rest of Asia • 44200 Nantes +1 310-600-8267 +81 80 4371 4887 CUSTOM ANALYSES France [email protected] [email protected] • COSTING SERVICES +33 2 40 18 09 16 • COSTING TOOLS [email protected] Chris YOUMAN Mavis WANG Eastern USA & Canada Greater China • TRAININGS Europe Sales Office +1 919-607-9839 TW +886 979 336 809 Lizzie LEVENEZ [email protected] CN +8613661566824 Frankfurt am Main [email protected] www.systemplus.fr Germany [email protected] +49 151 23 54 41 82 Peter OK [email protected] Korea +82 10 4089 0233 [email protected] DENSO’S MONOCULAR FORWARD ADAS CAMERA IN THE TOYOTA ALPHARD REVERSE COSTING® – STRUCTURE, PROCESS & COST REPORT ORDER FORM Please process my order Denso’s Monocular Forward ADAS Camera in the Toyota Alphard, Reverse Costing® – Structure, Process & Cost Return order by: Report FAX: +33 2 53 55 10 59 Ref: SP20507 MAIL: SYSTEM PLUS CONSULTING 22, bd Benoni Goullin Full Structure, Process & Cost Report : EUR 3,990* Nantes Biotech Annual Subscription offers possible from 3 reports, including this 44200 Nantes – France report as the first of the year. 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